CN105320738B - Information recommendation method and device - Google Patents
Information recommendation method and device Download PDFInfo
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- CN105320738B CN105320738B CN201510586697.XA CN201510586697A CN105320738B CN 105320738 B CN105320738 B CN 105320738B CN 201510586697 A CN201510586697 A CN 201510586697A CN 105320738 B CN105320738 B CN 105320738B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The invention discloses an information recommendation method and device, wherein the method is applied to a first client and comprises the following steps: acquiring identification information of the terminal equipment through a second client, wherein the second client has the authority of acquiring the identification information of the terminal equipment; and taking the identification information of the terminal equipment as the identification information of the user of the terminal equipment, and recommending the information of the user according to the identification information of the user. According to the information recommendation method, the client side which does not acquire the authority of the identification information of the terminal equipment can acquire the identification information of the terminal equipment from the client side with the corresponding authority, and whether the user logs in or not, the user can be identified through the identification information of the terminal equipment, and accordingly information recommendation is performed on the user, so that the accuracy and pertinence of the recommendation information are improved, and the user experience is improved.
Description
Technical field
The present invention relates to Internet technical field more particularly to a kind of information recommendation methods and device.
Background technique
With the fast development of Internet technology, personalized recommendation is had become for net indispensable in people's network life
One of network service also becomes an emphasis of internet product future development.Currently, most of network services or internet
Product can analyze user depending on the user's operation to be liked or interested content, and recommends relevant information to user accordingly.
Recommending relevant information to user is remembered according to user identity information on the basis based on user identity information
Record each user like or interested content, and user is recommended accordingly.Currently, the account information of user can be used
User is identified, and is recommended accordingly.But since most of user can browse under non-logging state, search
Therefore the behaviors such as rope are difficult to the user for non-logging state to the method that user is identified using the account information of user
It distinguishes, is reduced so as to cause the accuracy rate of recommendation results, poor user experience.In addition, although some clients can be by user
Identification information of the identification information of equipment as the user of the user equipment, still, however it remains many clients are because that can not obtain
The identification information of user equipment is taken, and is still difficult to distinguish different user, therefore still can not solve the above problems.
Summary of the invention
The present invention is directed to solve at least some of the technical problems in related technologies.For this purpose, the present invention the
The purpose of one side is to propose a kind of information recommendation method, improves the accuracy rate and specific aim of recommendation information.
The purpose of the second aspect of the present invention is to propose a kind of information recommending apparatus.
In order to achieve the above object, embodiment proposes a kind of information recommendation method according to a first aspect of the present invention, including following
Step: the identification information of terminal device is obtained by the second client, wherein second client, which has, obtains the terminal
The permission of the identification information of equipment；Believe the identification information of the terminal device as the mark of the user of the terminal device
Breath, and information recommendation is carried out to the user according to the identification information of the user.
The information recommendation method of the embodiment of the present invention, can be by having the second of the identification information permission for obtaining terminal device
Client is believed to obtain the identification information of terminal device, and the identification information of the user as terminal device according to the mark
Breath carries out information recommendation to user, can also be corresponding from having hence for no client for obtaining Terminal Equipment Identifier information permission
The client of permission obtains the identification information of terminal device, and no matter whether user logs in, and can be transferred through the mark letter of terminal device
Breath is identified user, and carries out information recommendation to user accordingly, improves the accuracy rate and specific aim of recommendation information, is promoted
User experience.
The embodiment of the second aspect of the present invention provides a kind of information recommending apparatus, comprising: module is obtained, for passing through
The identification information of second client acquisition terminal device, wherein second client has the mark for obtaining the terminal device
Know the permission of information；And recommending module, for using the identification information of the terminal device as the user of the terminal device
Identification information, and according to the identification information of the user to the user carry out information recommendation.
The information recommending apparatus of the embodiment of the present invention, can be by having the second of the identification information permission for obtaining terminal device
Client is believed to obtain the identification information of terminal device, and the identification information of the user as terminal device according to the mark
Breath carries out information recommendation to user, can also be corresponding from having hence for no client for obtaining Terminal Equipment Identifier information permission
The client of permission obtains the identification information of terminal device, and no matter whether user logs in, and can be transferred through the mark letter of terminal device
Breath is identified user, and carries out information recommendation to user accordingly, improves the accuracy rate and specific aim of recommendation information, is promoted
User experience.
Detailed description of the invention
Above-mentioned and/or additional aspect of the invention and advantage will become from the description of the embodiment in conjunction with the following figures
Obviously and it is readily appreciated that, in which:
Fig. 1 is the flow chart according to the information recommendation method of one embodiment of the invention；
Fig. 2 is the flow chart according to the information recommendation method of another embodiment of the present invention；
Fig. 3 is the structural schematic diagram according to the information recommending apparatus of one embodiment of the invention；
Fig. 4 is the structural schematic diagram according to the information recommending apparatus of another embodiment of the present invention；
Fig. 5 is the structural schematic diagram according to the information recommendation system of one embodiment of the invention.
Specific embodiment
The embodiment of the present invention is described below in detail, examples of the embodiments are shown in the accompanying drawings, wherein from beginning to end
Same or similar label indicates same or similar element or element with the same or similar functions.Below with reference to attached
The embodiment of figure description is exemplary, it is intended to is used to explain the present invention, and is not considered as limiting the invention.
Below with reference to the accompanying drawings information recommendation method according to an embodiment of the present invention, device and system are described.
It should be noted that the terminal device in the embodiment of the present invention can be mobile terminal, for example, IOS operating system
(IOS is the handheld equipment operating system developed by Apple Inc.), (android system is that one kind is based on to Android operation system
The freedom of Linux and the operating system of open source code), (Windows Phone is Microsoft to Windows Phone operating system
Company publication Mobile phone operating system) mobile terminal, naturally it is also possible to be personal computer and other intelligent mobiles
Terminal, this is not limited by the present invention.It should be appreciated that in an embodiment of the present invention, mobile terminal can be mobile phone, plate electricity
Brain, personal digital assistant, e-book etc. have the hardware device of various operating systems.
Fig. 1 is the flow chart according to the information recommendation method of one embodiment of the invention.
It should be appreciated that the information recommendation method of the embodiment of the present invention can be by the first client executing, wherein the first client
For the program of the permission without the identification information for obtaining terminal device.In one embodiment of the invention, the first client
It can be Web client.
As shown in Figure 1, the information recommendation method, comprising the following steps:
S101, the first client obtain the identification information of terminal device by the second client, wherein the second client tool
There is the permission for the identification information for obtaining terminal device.
Wherein, the first client and the second client run on the terminal device, since the first client cannot obtain end
The identification information of end equipment, and the available identification information to terminal device of the second client, therefore, the first client can lead to
Cross the identification information that the second client obtains terminal device.Specifically, in one embodiment of the invention, the first client can
The request for obtaining the identification information of terminal device is sent to the second client first；Then the second client call system interface letter
Number obtains the identification information of terminal device, and returns to the identification information, so that the first client receives the return of the second client
Identification information.
The identification information of terminal device in the embodiment of the present invention is the mark for unique identification terminal device.Citing comes
It says, can be IMEI (International Mobile Equipment Identity, the identification of the mobile device world of mobile phone
Code), IMSI (the International Mobile Subscriber in the SIM/UIM card that uses of mobile phone
Identification Number, international mobile subscriber identity), equipment Serial Number or operating system ID etc..For example,
By taking the operating system of the terminal device is android system as an example, it can be obtained in SIM/UIM card by getIMEI () function
IMEI obtains system identifier by getAndroidId () function.
S102, the first client is using the identification information of terminal device as the identification information of the user of terminal device, and root
Information recommendation is carried out to user according to the identification information of user.
In an embodiment of the present invention, after the first client gets the identification information of terminal device, which can be set
Standby identification information of the identification information as user, thus, the first client can according to the identification information of terminal device to user into
Line identifier, and information recommendation is carried out to user accordingly.
Specifically, in one embodiment of the invention, the first client can be according to the identification information of user to user's
Operation behavior is recorded, and is analyzed record, to obtain the preference information and user preference information of user.Wherein, it grasps
Making behavior includes one of search record, browsing record, purchaser record, collection record or a variety of.Such as user's concern is new
Hear the website or taxonomy of goods etc. of type, the common search category of user and browsing or the article of purchase.
In an embodiment of the present invention, carrying out information recommendation to user may include but be not limited to news recommendation, search recommendation
And/or commercial product recommending etc..
The information recommendation method of the embodiment of the present invention, can be by having the second of the identification information permission for obtaining terminal device
Client is believed to obtain the identification information of terminal device, and the identification information of the user as terminal device for the mark
Breath carries out information recommendation to user, can also be corresponding from having hence for no client for obtaining Terminal Equipment Identifier information permission
The client of permission obtains the identification information of terminal device, and no matter whether user logs in, and can be transferred through the mark letter of terminal device
Breath is identified user, and carries out information recommendation to user accordingly, improves the accuracy rate and specific aim of recommendation information, is promoted
User experience.
Fig. 2 is the flow chart according to the information recommendation method of another embodiment of the present invention.
As shown in Fig. 2, the information recommendation method, comprising the following steps:
S201, the first client obtain the identification information of terminal device by the second client, and the second client, which has, to be obtained
Take the permission of the identification information of terminal device.
Wherein, the first client and the second client run on the terminal device, since the first client cannot obtain end
The identification information of end equipment, and the available identification information to terminal device of the second client, therefore, the first client can lead to
Cross the identification information that the second client obtains terminal device.Specifically, in one embodiment of the invention, the first client can
The request for obtaining the identification information of terminal device is sent to the second client first；Then the second client call system interface letter
Number obtains the identification information of terminal device, and returns to the identification information, so that the first client receives the return of the second client
Identification information.
The identification information of terminal device in the embodiment of the present invention is the mark for unique identification terminal device.Citing comes
It says, can be IMEI (International Mobile Equipment Identity, the identification of the mobile device world of mobile phone
Code), IMSI (the International Mobile Subscriber in the SIM/UIM card that uses of mobile phone
Identification Number, international mobile subscriber identity), equipment Serial Number or operating system ID etc..For example,
By taking the operating system of the terminal device is android system as an example, it can be obtained in SIM/UIM card by getIMEI () function
IMEI obtains system identifier by getAndroidId () function.
S202, the first client is using the identification information of terminal device as the identification information of the user of terminal device.
S203, the first client are directed to the identification information of user, record the operation behavior of user, and depending on the user's operation
The preference information of behavioural analysis user.
Wherein, operation behavior may include but be not limited to search for one recorded, in browsing record, purchaser record, collection record
Kind is a variety of.
In one embodiment of the invention, operation behavior may include user be to the browsing behavior at multiple interfaces, according to
The preference information of the operation behavior analysis user of user may particularly include: interface residence time, clear according to user for interface
Look at one of the duration of interface content and the pulldown length at interface or it is a variety of judge whether user likes interface, to obtain use
The content type at the interface that family is liked；The content type at the interface liked according to user determines the preference information of user.
For example, if user is longer or interface pulldown length is longer, Huo Zheyong in the interface browsing time of Economic News
Family search finance and economics, financial vocabulary are relatively more, or collection finance and economic website or purchase stock etc., then show that user likes wealth
Through class content.
S204, the first client obtain information to be recommended according to the preference information of user.
For example, if user likes finance and economic content, finance and economic news, hot topic, website etc. can be obtained, and
Using these as information to be recommended.
S205, by information recommendation to be recommended to user.
The information recommendation method of the embodiment of the present invention can be directed to the operation behavior of the identification information recording user of user, and
The preference information of behavioural analysis user depending on the user's operation, and according to the preference information of user obtain information to be recommended to
Family is recommended, to further improve the accuracy and specific aim of recommendation, more accurately recommends customized information for user.
In order to realize above-described embodiment, the present invention also proposes a kind of information recommending apparatus.
Fig. 3 is the structural schematic diagram according to the information recommending apparatus of one embodiment of the invention.
As shown in figure 3, the information recommending apparatus, comprising: obtain module 110 and recommending module 120.
Obtain the identification information that module 110 is used to obtain terminal device by the second client, wherein the second client tool
There is the permission for the identification information for obtaining terminal device.
In one embodiment of the invention, which can be Web client.
When the information recommending apparatus cannot obtain the identification information of terminal device, arrived since the second client is available
The identification information of terminal device, therefore, the identification information of terminal device can be obtained by the second client by obtaining module 110.Tool
Body, in one embodiment of the invention, obtaining module 110 can be specifically used for: sending acquisition terminal to the second client and set
The request of standby identification information so that the second client call system interface function obtains the identification information of terminal device, and is returned
The identification information is returned, and receives the identification information that the second client returns.
The identification information of terminal device in the embodiment of the present invention is the mark for unique identification terminal device.Citing comes
It says, can be IMEI (International Mobile Equipment Identity, the identification of the mobile device world of mobile phone
Code), IMSI (the International Mobile Subscriber in the SIM/UIM card that uses of mobile phone
Identification Number, international mobile subscriber identity), equipment Serial Number or operating system ID etc..For example,
By taking the operating system of the terminal device is android system as an example, it can be obtained in SIM/UIM card by getIMEI () function
IMEI obtains system identifier by getAndroidId () function.
Recommending module 120 is used for using the identification information of terminal device as the identification information of the user of terminal device, and root
Information recommendation is carried out to user according to the identification information of user.
In an embodiment of the present invention, after acquisition module 110 gets the identification information of terminal device, recommending module 120
Can using the Terminal Equipment Identifier information as the identification information of user, thus, recommending module 120 can be according to the mark of terminal device
Information is identified user, and carries out information recommendation to user accordingly.
Specifically, in one embodiment of the invention, recommending module 120 can be according to the identification information of user to user's
Operation behavior is recorded, and is analyzed record, to obtain the preference information and user preference information of user.Wherein, it grasps
Making behavior includes one of search record, browsing record, purchaser record, collection record or a variety of.Such as user's concern is new
Hear the website or taxonomy of goods etc. of type, the common search category of user and browsing or the article of purchase.
In an embodiment of the present invention, carrying out information recommendation to user may include but be not limited to news recommendation, search recommendation
And/or commercial product recommending etc..
Further, in one embodiment of the invention, as shown in figure 4, recommending module 120 may particularly include: note
It records submodule 121, analysis submodule 122, acquisition submodule 123 and recommends submodule 124.
Record sub module 121 is used for the identification information according to user, records the operation behavior of user.
Wherein, operation behavior may include but be not limited to search for one recorded, in browsing record, purchaser record, collection record
Kind is a variety of.
Analyze preference information of the submodule 122 for behavioural analysis user depending on the user's operation.
In one embodiment of the invention, it is to the browsing behavior at multiple interfaces, analysis that operation behavior, which may include user,
Submodule 122 can be specifically used for: according to user for the interface residence time at interface, the duration of browser interface content and interface
One of pulldown length or it is a variety of judge whether user likes interface, to obtain the content type at the interface that user likes；
The content type at the interface liked according to user determines the preference information of user.
For example, if user is longer or interface pulldown length is longer, Huo Zheyong in the interface browsing time of Economic News
Family search finance and economics, financial vocabulary are relatively more, or collection finance and economic website or purchase stock etc., then show that user likes wealth
Through class content.
Acquisition submodule 123 is for obtaining information to be recommended according to the preference information of user.For example, if user
Like finance and economic content, then can obtain finance and economic news, hot topic, website etc., and using these as information to be recommended.
Submodule 124 is recommended to be used for information recommendation to be recommended to user.
It can be directed to the operation behavior of the identification information recording user of user, and behavioural analysis depending on the user's operation as a result,
The preference information of user, and information to be recommended is obtained according to the preference information of user, user is recommended, thus further
The accuracy and specific aim of recommendation are improved, more accurately recommends customized information for user.
The information recommending apparatus of the embodiment of the present invention, can be by having the second of the identification information permission for obtaining terminal device
Client is believed to obtain the identification information of terminal device, and the identification information of the user as terminal device for the mark
Breath carries out information recommendation to user, can also be corresponding from having hence for no client for obtaining Terminal Equipment Identifier information permission
The client of permission obtains the identification information of terminal device, and no matter whether user logs in, and can be transferred through the mark letter of terminal device
Breath is identified user, and carries out information recommendation to user accordingly, improves the accuracy rate and specific aim of recommendation information, is promoted
User experience.
In order to realize above-described embodiment, the present invention also proposes a kind of information recommendation system for terminal device.
Fig. 5 is the structural schematic diagram according to the information recommendation system for terminal device of one embodiment of the invention.
As shown in figure 5, the information recommendation system for being used for terminal device includes: any embodiment of the present invention for terminal
The information recommending apparatus 100 of equipment and the second client 200.
The information recommendation system for terminal device of the embodiment of the present invention, the device can obtain terminal device by having
The second client of identification information permission obtain the identification information of terminal device, and the mark of the user as terminal device
Information, and information recommendation is carried out to user for the identification information, hence for no acquisition Terminal Equipment Identifier information permission
Client can also from have corresponding authority client obtain terminal device identification information, no matter whether user logs in, can
User is identified by the identification information of terminal device, and information recommendation is carried out to user accordingly, improves recommendation information
Accuracy rate and specific aim, the user experience is improved.
In the description of the present invention, it is to be understood that, term " center ", " longitudinal direction ", " transverse direction ", " length ", " width ",
" thickness ", "upper", "lower", "front", "rear", "left", "right", "vertical", "horizontal", "top", "bottom" "inner", "outside", " up time
The orientation or positional relationship of the instructions such as needle ", " counterclockwise ", " axial direction ", " radial direction ", " circumferential direction " be orientation based on the figure or
Positional relationship is merely for convenience of description of the present invention and simplification of the description, rather than the device or element of indication or suggestion meaning must
There must be specific orientation, be constructed and operated in a specific orientation, therefore be not considered as limiting the invention.
In addition, term " first ", " second " are used for descriptive purposes only and cannot be understood as indicating or suggesting relative importance
Or implicitly indicate the quantity of indicated technical characteristic.Define " first " as a result, the feature of " second " can be expressed or
Implicitly include at least one this feature.In the description of the present invention, the meaning of " plurality " is two or more, such as two
It is a, three etc., unless otherwise specifically defined.
In the present invention unless specifically defined or limited otherwise, term " installation ", " connected ", " connection ", " fixation " etc.
Term shall be understood in a broad sense, for example, it may be being fixedly connected, may be a detachable connection, or integral；It can be mechanical connect
It connects, is also possible to be electrically connected；It can be directly connected, can also can be in two elements indirectly connected through an intermediary
The interaction relationship of the connection in portion or two elements, unless otherwise restricted clearly.For those of ordinary skill in the art
For, the specific meanings of the above terms in the present invention can be understood according to specific conditions.
In the present invention unless specifically defined or limited otherwise, fisrt feature in the second feature " on " or " down " can be with
It is that the first and second features directly contact or the first and second features pass through intermediary mediate contact.Moreover, fisrt feature exists
Second feature " on ", " top " and " above " but fisrt feature be directly above or diagonally above the second feature, or be merely representative of
First feature horizontal height is higher than second feature.Fisrt feature can be under the second feature " below ", " below " and " below "
One feature is directly under or diagonally below the second feature, or is merely representative of first feature horizontal height less than second feature.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is included at least one embodiment or example of the invention.In the present specification, schematic expression of the above terms are not
It must be directed to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be in office
It can be combined in any suitable manner in one or more embodiment or examples.In addition, without conflicting with each other, the skill of this field
Art personnel can tie the feature of different embodiments or examples described in this specification and different embodiments or examples
It closes and combines.
Although the embodiments of the present invention has been shown and described above, it is to be understood that above-described embodiment is example
Property, it is not considered as limiting the invention, those skilled in the art within the scope of the invention can be to above-mentioned
Embodiment is changed, modifies, replacement and variant.
Claims (10)
1. a kind of information recommendation method, which is characterized in that be applied to the first client, comprising the following steps:
The identification information of terminal device is obtained by the second client, wherein first client and second client
The terminal device is run on, only second client has the permission for the identification information for obtaining the terminal device；
Using the identification information of the terminal device as the identification information of the user of the terminal device, and according to the user's
Identification information carries out information recommendation to the user.
2. information recommendation method as described in claim 1, which is characterized in that second client that passes through obtains the terminal
The identification information of equipment specifically includes:
The request for obtaining the identification information of terminal device is sent to second client, so that second client call system
System interface function obtains the identification information of the terminal device, and returns to the identification information；
Receive the identification information that second client returns.
3. information recommendation method as described in claim 1, which is characterized in that the identification information according to the user is to institute
Stating user's progress information recommendation includes:
According to the identification information of the user, the operation behavior of the user is recorded, and according to the operation behavior of the user point
Analyse the preference information of the user；
Information to be recommended is obtained according to the preference information of the user, and the recommendation information is recommended into the user.
4. information recommendation method as claimed in claim 3, which is characterized in that
The operation behavior includes browsing behavior of the user to multiple interfaces；
The preference information that the operation behavior according to the user analyzes the user specifically includes:
According to the user under the interface residence time at the interface, the duration of browser interface content and the interface
One of elongation degree or it is a variety of judge whether the user likes the interface, to obtain in the interface that the user likes
Hold type；
The content type at the interface liked according to the user determines the preference information of the user.
5. information recommendation method according to any one of claims 1-4, which is characterized in that the information recommendation includes that news pushes away
It recommends, search for recommendation and/or commercial product recommending.
6. a kind of information recommending apparatus, which is characterized in that be applied to the first client, comprising:
Module is obtained, for obtaining the identification information of terminal device by the second client, wherein first client and institute
It states the second client and runs on the terminal device, only second client has the identification information for obtaining the terminal device
Permission；And
Recommending module, for using the identification information of the terminal device as the identification information of the user of the terminal device, and
Information recommendation is carried out to the user according to the identification information of the user.
7. information recommending apparatus as claimed in claim 6, which is characterized in that the acquisition module is specifically used for:
The request for obtaining the identification information of terminal device is sent to second client, so that second client call system
System interface function obtains the identification information of the terminal device, and returns to the identification information；
Receive the identification information that second client returns.
8. information recommending apparatus as claimed in claim 6, which is characterized in that the recommending module is specifically used for:
Record sub module records the operation behavior of the user for the identification information according to the user；
Submodule is analyzed, for analyzing the preference information of the user according to the operation behavior of the user；
Acquisition submodule, for obtaining information to be recommended according to the preference information of the user；
Recommend submodule, for the recommendation information to be recommended the user.
9. information recommending apparatus as claimed in claim 8, which is characterized in that
The operation behavior includes browsing behavior of the user to multiple interfaces；
The analysis submodule is specifically used for:
According to the user under the interface residence time at the interface, the duration of browser interface content and the interface
One of elongation degree or it is a variety of judge whether the user likes the interface, to obtain in the interface that the user likes
Hold type；
The content type at the interface liked according to the user determines the preference information of the user.
10. information recommending apparatus as claim in any one of claims 6-9, which is characterized in that the information recommendation includes news
Recommend, search recommends and/or commercial product recommending.
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| CN201510586697.XA CN105320738B (en) | 2015-09-15 | 2015-09-15 | Information recommendation method and device |
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| CN201510586697.XA CN105320738B (en) | 2015-09-15 | 2015-09-15 | Information recommendation method and device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107305569B (en) * | 2016-04-21 | 2021-07-06 | 北京搜狗科技发展有限公司 | Information processing method and device |
| CN106339469A (en) * | 2016-08-29 | 2017-01-18 | 乐视控股（北京）有限公司 | Method and device for recommending data |
| CN109657434B (en) * | 2018-12-18 | 2020-12-25 | 浙江口碑网络技术有限公司 | Application access method and device |
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| 实现第三方授权登录、分享以及获取用户资料;Loongxu;《CSDN博客blog.csdn.net/heng615975867/article/details/18007365》;20140108;第1-24页 |
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