CN105225133A - One how micro-letter account cigarette marketing operation management system - Google Patents
One how micro-letter account cigarette marketing operation management system Download PDFInfo
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- CN105225133A CN105225133A CN201510669705.7A CN201510669705A CN105225133A CN 105225133 A CN105225133 A CN 105225133A CN 201510669705 A CN201510669705 A CN 201510669705A CN 105225133 A CN105225133 A CN 105225133A
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Abstract
The present invention's open one how micro-letter account cigarette marketing operation management system, comprises marketing role management unit, task examination & verification unit, tasks carrying and monitoring unit, managing configuration information unit, client information management unit and message processing unit; Marketing role management unit display marketing task parameters and establishment marketing task; Task examination & verification unit is audited marketing task parameters, determines whether marketing task is passed through; Tasks carrying and monitoring unit carry out marketing task execution, monitor and recall; Managing configuration information unit sets the interval time of maximum client's number, the number of words sending marketing message and the transmission marketing message that each marketing task can import.The present invention can carry out operation management to multiple micro-letter account simultaneously, as the establishment of marketing activity and startup, audit and suspend, reception and process etc. that client leaves a message, achieve the control of client being marketed targetedly and to marketing activity.
Description
Technical field
The invention belongs to technical field of information management, be specifically related to one how micro-letter account cigarette marketing operation management system.
Background technology
Micro-letter public account is the application account that businessman applies on micro-letter public platform, by public's account, businessman can realize on micro-letter platform and special group carries out word, picture, voice, the comprehensive communication of video, interaction, lower micro-letter interactive marketing mode thus the line forming a kind of main flow is reached the standard grade.
Ecommerce is that the novel economizer of networking is movable, just with unprecedented speed fast development at present, has become each major company and has strengthened white war strength, wins the effective means of global resources configuration advantage.Therefore actively inquire into the marketing model of ecommerce, make enterprise's collection sell, serve the e-commerce platform of one can better service consumer, the popularity of enhancing brand names, reputation and loyalty.
Tobacco business has singularity in product, sale, management etc., such as general by tobacco directly under home-delivery center's deliver goods; The level of agent is few, there is retail and the wholesale feature had concurrently.Because industry and commerce separates, the sale of terminal visit is difficult to be polymerized in the marketing of terminal with the popularization of brand, and the enforcement difficulty of terminal brand integration is strengthened.The have no idea publicity enterprise carried out for target consumer and the consumer feedback obtaining the very first time in the marketing activity and response links together, more have no way of learning the middle and high end consumer information of the main force of its cigarette product of consumption, as region, social property, Sex, Age, the income level of consumption etc., thus cannot effectively design and advance comprehensively brand market activity targetedly and sales tactics.
Therefore set up the micro-letter operation management system of a kind of many accounts to manage marketing task, form integration marketing, the state of marketing activity is controlled, the establishment of such as marketing activity and startup, audit and suspend, reception that client leaves a message and process.
Summary of the invention
In order to solve the problem, the present invention proposes one how micro-letter account cigarette marketing operation management system.The present invention can carry out operation management to multiple micro-letter account simultaneously, as the establishment of marketing activity and startup, audit and suspend, reception and process etc. that client leaves a message, achieve the control of client being marketed targetedly and to marketing activity.
One how micro-letter account cigarette marketing operation management system, comprises marketing role management unit, task examination & verification unit, tasks carrying and monitoring unit, managing configuration information unit, client information management unit and message processing unit; Marketing role management unit display marketing task parameters and establishment marketing task; Task examination & verification unit is audited marketing task parameters, determines whether marketing task is passed through; Tasks carrying and monitoring unit carry out marketing task execution, monitor and recall; Managing configuration information unit sets the interval time of maximum client's number, the number of words sending marketing message and the transmission marketing message that each marketing task can import; Client information management unit is used for the acquisition of customer data, inquiry and amendment; Message processing unit is used for the management of client's message.
Further improvement, the marketing task parameters of described marketing role management unit display comprises task names, task type, related product type, task are worth, push user scope, plan date of shipping, transmitting time, task status, original object client, final goal client, send content, actual traffic volume, founder and creation-time, described task status comprises in establishment, pending, not by, pending, perform in, complete and cancel; Marketing role management unit is searched for needing the marketing task of display by limiting marketing task parameters.
Further improvement, described customer data comprises client's pet name, client IM number, name, sex, age, birthday, occupation and sources.
Further improvement, described task examination & verification unit also can carry out simulation test to the execution of marketing task.
Further improvement, described client information management unit carries out grouping and hierarchy management to client, can add, delete and revise the grouping of client and classification.
Further improvement, message processing unit comprises message overview to the management that client leave a message, message is checked, leave a message reply and remind of the message, and reply of leaving a message comprises and automatically replies and/or manually reply.
The present invention can carry out operation management to multiple micro-letter account simultaneously, as the establishment of marketing activity and startup, audit and suspend, reception and process etc. that client leaves a message, achieve the control of client being marketed targetedly and to marketing activity.
Accompanying drawing explanation
Fig. 1 is the present invention's how micro-letter account cigarette marketing operation management system structural drawing.
Embodiment
The how micro-letter account of one as shown in Figure 1 cigarette marketing operation management system, comprises marketing role management unit, task examination & verification unit, tasks carrying and monitoring unit, managing configuration information unit, client information management unit and message processing unit; Marketing role management unit display marketing task parameters and establishment marketing task; Task examination & verification unit is audited marketing task parameters, determines whether marketing task is passed through; Tasks carrying and monitoring unit carry out marketing task execution, monitor and recall; Managing configuration information unit sets the interval time of maximum client's number, the number of words sending marketing message and the transmission marketing message that each marketing task can import; Client information management unit is used for the acquisition of customer data, inquiry and amendment; Message processing unit is used for the management of client's message.
The marketing task parameters of marketing role management unit display comprises task names, task type, related product type, task are worth, push user scope, plan date of shipping, transmitting time, task status, original object client, final goal client, send content, actual traffic volume, founder and creation-time, described task status comprises in establishment, pending, not by, pending, perform in, complete and cancel; Marketing role management unit is searched for needing the marketing task of display by limiting marketing task parameters.
Customer data comprises client's pet name, client IM number, name, sex, age, birthday, occupation and sources.
Task examination & verification unit also can carry out simulation test to the execution of marketing task.
Client information management unit carries out grouping and hierarchy management to client, can add, delete and revise the grouping of client and classification.
Message processing unit comprises message overview to the management that client leave a message, message is checked, leave a message reply and remind of the message, and reply of leaving a message comprises and automatically replies and/or manually reply.
Message overview is used for all message lists in overall browing system, and message list comprises numbering, channel, IM number, message type, theme, content, state, customer requirement reply mode, telephone number, Email, message time, processing time, process job number and reply content.The display state of client's message comprises does not reply, replys, closes, distributes, replys unsuccessfully five kinds.New reception client leaves a message default conditions for not reply, and leave a message amendment state for reply by the client of user's requirement process, client's message state of directly closing is for close.
Message can be carried out and check according to message state, message date section, process date section, type, IM combination.
Obviously, above-described embodiment is only for clearly example being described, and the restriction not to embodiment.For those of ordinary skill in the field, can also make other changes in different forms on the basis of the above description.Here exhaustive without the need to also giving all embodiments.And thus the apparent change of extending out or variation be still among the protection domain of the invention.
Claims (7)
1. more than, a micro-letter account cigarette marketing operation management system, is characterized in that, comprises marketing role management unit, task examination & verification unit, tasks carrying and monitoring unit, managing configuration information unit, client information management unit and message processing unit; Marketing role management unit display marketing task parameters and establishment marketing task; Task examination & verification unit is audited marketing task parameters, determines whether marketing task is passed through; Tasks carrying and monitoring unit carry out marketing task execution, monitor and recall; Managing configuration information unit sets the interval time of maximum client's number, the number of words sending marketing message and the transmission marketing message that each marketing task can import; Client information management unit is used for the acquisition of customer data, inquiry and amendment; Message processing unit is used for the management of client's message.
2. much more micro-letter account cigarette marketing operation management system, it is characterized in that, the marketing task parameters of described marketing role management unit display comprises task names, task type, related product type, task are worth, push user scope, plan date of shipping, transmitting time, task status, original object client, final goal client, send content, actual traffic volume, founder and creation-time, described task status comprises in establishment, pending, not by, pending, perform in, complete and cancel; Marketing role management unit is searched for needing the marketing task of display by limiting marketing task parameters.
3. much more micro-letter account cigarette marketing operation management system, it is characterized in that, described customer data comprises client's pet name, client IM number, name, sex, age, birthday, occupation and sources.
4. much more micro-letter account cigarette marketing operation management system, it is characterized in that, described task examination & verification unit also can carry out simulation test to the execution of marketing task.
5. much more micro-letter account cigarette marketing operation management system, it is characterized in that, described client information management unit carries out grouping and hierarchy management to client, can add, delete and revise the grouping of client and classification.
6. much more micro-letter account cigarette marketing operation management system, it is characterized in that, message processing unit comprises message overview to the management that client leave a message, message is checked, leave a message reply and remind of the message, and reply of leaving a message comprises and automatically replies and/or manually reply.
7. much more micro-letter account cigarette marketing operation management system, it is characterized in that, the marketing task parameters of described marketing role management unit display comprises task names, task type, related product type, task are worth, push user scope, plan date of shipping, transmitting time, task status, original object client, final goal client, send content, actual traffic volume, founder and creation-time, described task status comprises in establishment, pending, not by, pending, perform in, complete and cancel; Marketing role management unit is searched for needing the marketing task of display by limiting marketing task parameters;
Described customer data comprises client's pet name, client IM number, name, sex, age, birthday, occupation and sources;
Described task examination & verification unit also can carry out simulation test to the execution of marketing task;
Described client information management unit carries out grouping and hierarchy management to client, can add, delete and revise the grouping of client and classification;
Message processing unit comprises message overview to the management that client leave a message, message is checked, leave a message reply and remind of the message, and reply of leaving a message comprises and automatically replies and/or manually reply.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201510669705.7A CN105225133A (en) | 2015-10-13 | 2015-10-13 | One how micro-letter account cigarette marketing operation management system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510669705.7A CN105225133A (en) | 2015-10-13 | 2015-10-13 | One how micro-letter account cigarette marketing operation management system |
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| CN105225133A true CN105225133A (en) | 2016-01-06 |
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| CN201510669705.7A Pending CN105225133A (en) | 2015-10-13 | 2015-10-13 | One how micro-letter account cigarette marketing operation management system |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105634927A (en) * | 2016-01-29 | 2016-06-01 | 广西中烟工业有限责任公司 | System and method for promoting brands by converging terminal clients through wechat communities |
| CN109726941A (en) * | 2019-02-21 | 2019-05-07 | 厦门芯鸽信息科技有限公司 | A kind of automatic marketing system of intelligent terminal and automatic marketing method |
| CN111383083A (en) * | 2020-06-01 | 2020-07-07 | 杭州博科思科技有限公司 | Micro-add marketing service system based on big data |
| CN113077289A (en) * | 2021-04-12 | 2021-07-06 | 上海耶汇市场营销策划有限公司 | Social platform operation and maintenance system for product marketing |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104301874A (en) * | 2014-09-15 | 2015-01-21 | 华为软件技术有限公司 | System notice transmitting method, device and system |
| CN104410647A (en) * | 2014-12-22 | 2015-03-11 | ***通信集团黑龙江有限公司鸡西分公司 | Enterprise and user communication method based on mobile internet |
| CN104717132A (en) * | 2015-02-13 | 2015-06-17 | 腾讯科技（深圳）有限公司 | Information sending method, device and system |
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2015
- 2015-10-13 CN CN201510669705.7A patent/CN105225133A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104301874A (en) * | 2014-09-15 | 2015-01-21 | 华为软件技术有限公司 | System notice transmitting method, device and system |
| CN104410647A (en) * | 2014-12-22 | 2015-03-11 | ***通信集团黑龙江有限公司鸡西分公司 | Enterprise and user communication method based on mobile internet |
| CN104717132A (en) * | 2015-02-13 | 2015-06-17 | 腾讯科技（深圳）有限公司 | Information sending method, device and system |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105634927A (en) * | 2016-01-29 | 2016-06-01 | 广西中烟工业有限责任公司 | System and method for promoting brands by converging terminal clients through wechat communities |
| CN109726941A (en) * | 2019-02-21 | 2019-05-07 | 厦门芯鸽信息科技有限公司 | A kind of automatic marketing system of intelligent terminal and automatic marketing method |
| CN111383083A (en) * | 2020-06-01 | 2020-07-07 | 杭州博科思科技有限公司 | Micro-add marketing service system based on big data |
| CN113077289A (en) * | 2021-04-12 | 2021-07-06 | 上海耶汇市场营销策划有限公司 | Social platform operation and maintenance system for product marketing |
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