CN105163161A - Method and device for playing interaction signal - Google Patents
Method and device for playing interaction signal Download PDFInfo
- Publication number
- CN105163161A CN105163161A CN201510544324.6A CN201510544324A CN105163161A CN 105163161 A CN105163161 A CN 105163161A CN 201510544324 A CN201510544324 A CN 201510544324A CN 105163161 A CN105163161 A CN 105163161A
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- China
- Prior art keywords
- programme
- interactive information
- period
- interactive
- series sheet
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
Abstract
The invention discloses a method and a device for playing an interaction signal, and belongs to the field of communication. The method comprises: when playing a television program, obtaining a serial list which is generated in advance, wherein the serial list comprises a time bucket and interactive information corresponding to the time bucket; determining which time bucket the current playing moment belongs to, and obtaining the interactive information corresponding to the time bucket within the serial list; and uploading the obtained interactive information in a television program for playing. The device comprises a first obtaining module, a second obtaining module and an uploading module. According to the method and the device for playing the interaction signal, an entrance is provided for interaction between a terminal user and a television program, combination of the television program and the terminal interaction is realized, the interestingness of the television program is improved, the situation that the television program audience rating decreases as the user operates a smart phone is avoided, and the user experience is improved.
Description
Technical field
The present invention relates to the communications field, particularly a kind of method and apparatus playing interactive signal.
Background technology
TV programme refers to the works that TV station is propagated by the signal being loaded with sound and image.It is not only the base unit of TV broadcast, and the mechanism that Ye Shi TV station or society produce TV shows is the audio-video work broadcasting, exchange and sell Gong the people perception of a certain complete content of expression made, understanding and appreciation.Along with the development of TV programme, program category becomes increasingly complex various.At present, the type of TV programme roughly comprises: news controlling, finance and economic program, sport category program, entertainment class program, life kind program, talk shows, military class program, educational program, scientific and technological class program, juvenile's program, old program and advertising programme etc.
Before smart mobile phone does not occur, the spectators colony of TV programme is still very huge.But, along with the appearance of smart mobile phone, and the advantage such as smart mobile phone has easy to use, and interactivity is strong, the spectators of TV programme are shunted by the user of smart mobile phone more and more.Some spectators attract by application various on smart mobile phone, select abandon watch TV programme.Even some spectators is in the process of viewing TV programme, turns and goes to carry out interaction to the column executable operations of real-time interactive on smart mobile phone, thus greatly have impact on the audience ratings of TV programme.Therefore, how avoiding causing TV program audience rating to decline due to user operation smart mobile phone is also a problem demanding prompt solution.
Summary of the invention
In view of this, the invention provides a kind of method and apparatus playing interactive signal, in TV programme, play interactive information, realize the combination of TV programme and terminal interaction, improve the interest of TV programme, improve Consumer's Experience.Described technical scheme is as follows:
On the one hand, provide a kind of method playing interactive signal, described method comprises:
When playing TV programme, obtain the Series Sheet generated in advance, described Series Sheet comprises period and the interactive information corresponding with the period;
Determine currently to play period belonging to the moment, in described Series Sheet, obtain interactive information corresponding to described period;
The described interactive information obtained is carried in described TV programme and plays.
Wherein, the Series Sheet that described acquisition generates in advance, comprising:
Send request to server, the Series Sheet of TV programme described in acquisition request, receive the Series Sheet of the above-mentioned TV programme that described server returns;
Wherein, described Series Sheet is that described TV programme is divided into multiple period and for after each period generates an interactive information corresponding with this period content by described server, the described period of generation and the corresponding relation of described interactive information.
Wherein, described being carried in described TV programme by the described interactive information obtained is play, and comprising:
In advance interactive window is set in the broadcast picture of described TV programme;
Described interactive information is carried in described interactive window and plays.
Wherein, describedly in advance interactive window is set in the broadcast picture of TV programme, comprises:
Obtain the position fixedly taken in the broadcast picture of described TV programme in advance;
In the position except the described position fixedly taken, an optional region is set to interactive window.
Wherein, described being carried in described TV programme by the described interactive information obtained is play, and comprising:
After the described interactive information of acquisition, interactive information described in first preview, after the described interactive information determining to obtain is correct, is carried in described interactive information in described TV programme and plays.
On the other hand, provide a kind of device playing interactive signal, described device comprises:
First acquisition module, for when playing TV programme, obtain the Series Sheet generated in advance, described Series Sheet comprises period and the interactive information corresponding with the period;
Second acquisition module, for determining the period belonging to the current broadcasting moment, obtains interactive information corresponding to described period in described Series Sheet;
Load-on module, plays for being carried in described TV programme by the described interactive information obtained.
Wherein, described first acquisition module comprises:
Request unit, for sending request to server, the Series Sheet of TV programme described in acquisition request, receives the Series Sheet of the above-mentioned TV programme that described server returns;
Wherein, described Series Sheet is that described TV programme is divided into multiple period and for after each period generates an interactive information corresponding with this period content by described server, the described period of generation and the corresponding relation of described interactive information.
Wherein, described load-on module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of described TV programme;
Loading unit, plays for being carried in described interactive window by described interactive information.
Wherein, described setting unit is used for:
Obtain the position fixedly taken in the broadcast picture of described TV programme in advance;
In the position except the described position fixedly taken, an optional region is set to interactive window.
Wherein, described load-on module is used for:
After the described interactive information of acquisition, interactive information described in first preview, after the described interactive information determining to obtain is correct, is carried in described interactive information in described TV programme and plays.
The beneficial effect that technical scheme provided by the invention is brought is: by when playing TV programme, obtain the Series Sheet generated in advance, described Series Sheet comprises period and the interactive information corresponding with the period; Determine currently to play period belonging to the moment, in described Series Sheet, obtain interactive information corresponding to described period; The described interactive information obtained is carried in described TV programme and plays, make when playing TV programme, interactive information can be loaded in broadcasting pictures based on Series Sheet, provide and carry out interaction into confession terminal use and TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone and occur, improve Consumer's Experience.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is a kind of method flow diagram playing interactive signal that one embodiment of the invention provides;
Fig. 2 is a kind of method flow diagram playing interactive signal that another embodiment of the present invention provides;
Fig. 3 is the schematic diagram of the TV programme loading interactive information that another embodiment of the present invention provides;
Fig. 4 is a kind of structure drawing of device playing interactive signal that another embodiment of the present invention provides.
Embodiment
For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.
See Fig. 1, one embodiment of the invention provides a kind of method playing interactive signal, comprising:
101: when playing TV programme, obtain the Series Sheet generated in advance, this Series Sheet comprises period and the interactive information corresponding with the period;
In the present embodiment, interactive information refers to and is supplied to user by TV programme, participates in the interaction of TV programme for user.This interactive information can be picture or video, in order to promote bandwagon effect, preferably adopts video cartoon.Terminal can be shaken or Quick Response Code scan operation carrys out trigger server and pushes interactive interface to terminal by performing this interactive information, and terminal can participate in interaction on interactive interface.
Described Series Sheet can obtain from server, and the information of wherein preserving comprises period and interactive information, the interactive information that each period is corresponding, can obtain corresponding interactive information according to the period.Number the present invention of described period is not specifically limited, and server can be arranged as required, as 3,5 or 10 etc.In addition, the length of each period can be equal, also can not wait, and if the first period was 7:00-7:30, the second period was 7:30-8:00, and the 3rd period was 8:00-9:00 etc., did not specifically limit.Interactive information corresponding to each period is also different, the interactive information of result of the match guess as corresponding in the first period, the interactive information of the second period corresponding luck draw, interactive information of the 3rd period corresponding question and answer with lottery etc.
102: determine currently to play period belonging to the moment, in this Series Sheet, obtain interactive information corresponding to this period;
103: this interactive information obtained is carried in this TV programme and plays.
The said method that the present embodiment provides can be performed by video playback server, if TV station is for playing the video playback server of TV programme.
In the present embodiment, optionally, obtain the Series Sheet generated in advance, comprising:
Send request to server, the Series Sheet of this TV programme of acquisition request, receive the Series Sheet of the above-mentioned TV programme that this server returns;
Wherein, this Series Sheet is that this TV programme is divided into multiple period and for after each period generates an interactive information corresponding with this period content by this server, this period of generation and the corresponding relation of this interactive information.
In the present embodiment, optionally, this interactive information obtained is carried in this TV programme and plays, comprising:
In advance interactive window is set in the broadcast picture of this TV programme;
This interactive information is carried in this interactive window and plays.
In the present embodiment, optionally, in advance interactive window is set in the broadcast picture of TV programme, comprises:
Obtain the position fixedly taken in the broadcast picture of this TV programme in advance;
In the position except the position that this fixedly takies, an optional region is set to interactive window.
In the present embodiment, optionally, this interactive information obtained is carried in this TV programme and plays, comprising:
After this interactive information of acquisition, this interactive information of first preview, after this interactive information determining to obtain is correct, is carried in this interactive information in this TV programme and plays.
The said method that the present embodiment provides, when playing TV programme, obtain the Series Sheet generated in advance, described Series Sheet comprises period and the interactive information corresponding with the period; Determine currently to play period belonging to the moment, in described Series Sheet, obtain interactive information corresponding to described period; The described interactive information obtained is carried in described TV programme and plays, provide and carry out interaction into confession terminal use and TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone to occur, improve Consumer's Experience.
See Fig. 2, another embodiment of the present invention provides a kind of method playing interactive signal, comprising:
201: in advance interactive window is set in the broadcast picture of this TV programme;
Wherein, this step can comprise:
Obtain the position fixedly taken in the broadcast picture of this TV programme in advance;
In the position except the position that this fixedly takies, an optional region is set to interactive window.
Wherein, the position fixedly taken typically refers in TV programme the fixed position showing some mark or information, include but not limited to: the station symbol of the position display TV station in the upper left corner, the position display in the upper right corner is live or the mark such as playback, below usual roll display real time information in strip position etc., the present embodiment is not specifically limited this.
202: when playing TV programme, send request to server, the Series Sheet of this TV programme of acquisition request, receive the Series Sheet of the above-mentioned TV programme that this server returns, this Series Sheet comprises period and the interactive information corresponding with the period;
Wherein, this Series Sheet is that this TV programme is divided into multiple period and for after each period generates an interactive information corresponding with this period content by this server, this period of generation and the corresponding relation of this interactive information.
Wherein, Different periods corresponding interactive information can be different.Interactive information is determined according to the content of TV programme.Such as, TV programme is singing contest, arranges prize drawing link extract lucky gate spectator in a certain period, and therefore, interactive information corresponding to this period can be drawn a lottery interactive information for lucky gate spectator.Usually, interactive information can be video cartoon, and the duration of this video cartoon can be arranged as required, and length is not limit, but watches TV programme to not affect user, arranges duration shorter as far as possible, as 10 seconds, 15 seconds or 20 seconds etc.
203: determine currently to play period belonging to the moment, in this Series Sheet, obtain interactive information corresponding to this period;
204: this interactive information of first preview, after this interactive information determining to obtain is correct, this interactive information is carried in the interactive window arranged and plays.
In the present embodiment, optionally, the size and shape of described interactive window does not limit, and usually, in the edge of broadcasting pictures, and size is as far as possible little, to avoid impacting broadcasting pictures.Such as, on the left side or the right of screen, and close with the station symbol size of TV station etc., can be square or circular etc.
In the present embodiment, described interactive information is used for the interaction that user participates in TV programme.Terminal can be shaken or Quick Response Code scan operation carrys out trigger server and pushes interactive interface to terminal by performing this interactive information, thus terminal can participate in interaction on interactive interface, guess of competing as participated in, luck draw, prediction of result, problem are vied to answer etc.In the present embodiment, the content of interactive interface does not specifically limit, relevant with television program interaction.
Such as, see Fig. 3, it is the schematic diagram of the TV programme loading interactive information that another embodiment of the present invention provides.Wherein, this TV programme is the programme televised live of sports tournament, and broadcasting pictures is ongoing football match.A circular region is shown below the station symbol of the left side TV station of screen.Be loaded with prize drawing interactive information in this region, be specially the prize case that a lid is opened, the numeral 4 on side represents the number of users of having got the winning number in a bond.User can by terminal to this prize drawing interactive information perform shake operation or scanning Quick Response Code operation come trigger server push interactive interface to terminal.Said process achieves user can also use terminal and television program interaction while viewing TV programme, effectively TV programme and terminal interaction is combined, has played the advantage of the two better.
The said method that the present embodiment provides, when playing TV programme, obtain the Series Sheet generated in advance, described Series Sheet comprises period and the interactive information corresponding with the period; Determine currently to play period belonging to the moment, in described Series Sheet, obtain interactive information corresponding to described period; The described interactive information obtained is carried in described TV programme and plays, provide and carry out interaction into confession terminal use and TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone to occur, improve Consumer's Experience.
See Fig. 4, another embodiment of the present invention provides a kind of device playing interactive signal, comprising:
First acquisition module 401, for when playing TV programme, obtain the Series Sheet generated in advance, this Series Sheet comprises period and the interactive information corresponding with the period;
Second acquisition module 402, for determining the period belonging to the current broadcasting moment, obtains interactive information corresponding to this period in this Series Sheet;
Load-on module 403, plays for being carried in this TV programme by this interactive information obtained.
In the present embodiment, optionally, the first acquisition module comprises:
Request unit, for sending request to server, the Series Sheet of this TV programme of acquisition request, receives the Series Sheet of the above-mentioned TV programme that this server returns;
Wherein, this Series Sheet is that this TV programme is divided into multiple period and for after each period generates an interactive information corresponding with this period content by this server, this period of generation and the corresponding relation of this interactive information.
In the present embodiment, optionally, load-on module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of this TV programme;
Loading unit, plays for being carried in this interactive window by this interactive information.
In the present embodiment, optionally, setting unit is used for:
Obtain the position fixedly taken in the broadcast picture of this TV programme in advance;
In the position except the position that this fixedly takies, an optional region is set to interactive window.
In the present embodiment, optionally, load-on module is used for:
After this interactive information of acquisition, this interactive information of first preview, after this interactive information determining to obtain is correct, is carried in this interactive information in this TV programme and plays.
The said apparatus that the present embodiment provides can be applied in video playback server, if TV station is for playing the video playback server of TV programme, can perform the method provided in above-mentioned either method embodiment, detailed process is shown in the description in embodiment of the method, does not repeat herein.
The said apparatus that the present embodiment provides, when playing TV programme, obtain the Series Sheet generated in advance, described Series Sheet comprises period and the interactive information corresponding with the period; Determine currently to play period belonging to the moment, in described Series Sheet, obtain interactive information corresponding to described period; The described interactive information obtained is carried in described TV programme and plays, provide and carry out interaction into confession terminal use and TV programme, achieve the combination of TV programme and terminal interaction, improve the interest of TV programme, avoid the situation causing TV program audience rating to decline due to user operation smart mobile phone to occur, improve Consumer's Experience.
One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. play a method for interactive signal, it is characterized in that, described method comprises:
When playing TV programme, obtain the Series Sheet generated in advance, described Series Sheet comprises period and the interactive information corresponding with the period;
Determine currently to play period belonging to the moment, in described Series Sheet, obtain interactive information corresponding to described period;
The described interactive information obtained is carried in described TV programme and plays.
2. method according to claim 1, is characterized in that, the Series Sheet that described acquisition generates in advance, comprising:
Send request to server, the Series Sheet of TV programme described in acquisition request, receive the Series Sheet of the above-mentioned TV programme that described server returns;
Wherein, described Series Sheet is that described TV programme is divided into multiple period and for after each period generates an interactive information corresponding with this period content by described server, the described period of generation and the corresponding relation of described interactive information.
3. method according to claim 1, is characterized in that, described being carried in described TV programme by the described interactive information obtained is play, and comprising:
In advance interactive window is set in the broadcast picture of described TV programme;
Described interactive information is carried in described interactive window and plays.
4. method according to claim 3, is characterized in that, describedly in the broadcast picture of TV programme, arranges interactive window in advance, comprising:
Obtain the position fixedly taken in the broadcast picture of described TV programme in advance;
In the position except the described position fixedly taken, an optional region is set to interactive window.
5. method according to claim 1, is characterized in that, described being carried in described TV programme by the described interactive information obtained is play, and comprising:
After the described interactive information of acquisition, interactive information described in first preview, after the described interactive information determining to obtain is correct, is carried in described interactive information in described TV programme and plays.
6. play a device for interactive signal, it is characterized in that, described device comprises:
First acquisition module, for when playing TV programme, obtain the Series Sheet generated in advance, described Series Sheet comprises period and the interactive information corresponding with the period;
Second acquisition module, for determining the period belonging to the current broadcasting moment, obtains interactive information corresponding to described period in described Series Sheet;
Load-on module, plays for being carried in described TV programme by the described interactive information obtained.
7. device according to claim 6, is characterized in that, described first acquisition module comprises:
Request unit, for sending request to server, the Series Sheet of TV programme described in acquisition request, receives the Series Sheet of the above-mentioned TV programme that described server returns;
Wherein, described Series Sheet is that described TV programme is divided into multiple period and for after each period generates an interactive information corresponding with this period content by described server, the described period of generation and the corresponding relation of described interactive information.
8. device according to claim 6, is characterized in that, described load-on module comprises:
Setting unit, for arranging interactive window in advance in the broadcast picture of described TV programme;
Loading unit, plays for being carried in described interactive window by described interactive information.
9. device according to claim 8, is characterized in that, described setting unit is used for:
Obtain the position fixedly taken in the broadcast picture of described TV programme in advance;
In the position except the described position fixedly taken, an optional region is set to interactive window.
10. device according to claim 6, is characterized in that, described load-on module is used for:
After the described interactive information of acquisition, interactive information described in first preview, after the described interactive information determining to obtain is correct, is carried in described interactive information in described TV programme and plays.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510544324.6A CN105163161A (en) | 2015-08-29 | 2015-08-29 | Method and device for playing interaction signal |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510544324.6A CN105163161A (en) | 2015-08-29 | 2015-08-29 | Method and device for playing interaction signal |
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| CN105163161A true CN105163161A (en) | 2015-12-16 |
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| CN201510544324.6A Pending CN105163161A (en) | 2015-08-29 | 2015-08-29 | Method and device for playing interaction signal |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107623874A (en) * | 2016-07-13 | 2018-01-23 | 天脉聚源（北京）科技有限公司 | It is a kind of to start the method and system for shaking TV functions |
| CN109640118A (en) * | 2018-11-28 | 2019-04-16 | 广州华多网络科技有限公司 | A kind of display methods of interactive information, device and equipment |
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| US20050177850A1 (en) * | 1999-10-29 | 2005-08-11 | United Video Properties, Inc. | Interactive television system with programming-related links |
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Application publication date: 20151216 |