CN105160550A - Intelligent advertisement delivery method and apparatus - Google Patents
Intelligent advertisement delivery method and apparatus Download PDFInfo
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- CN105160550A CN105160550A CN201510517231.4A CN201510517231A CN105160550A CN 105160550 A CN105160550 A CN 105160550A CN 201510517231 A CN201510517231 A CN 201510517231A CN 105160550 A CN105160550 A CN 105160550A
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Abstract
The present invention relates to an intelligent advertisement delivery method and apparatus. The method comprises: collecting a scene picture signal, pre-processing the scene picture signal, then analyzing a pre-processed signal, to obtain a statistical result of basic information about a population in a current collection environment, and finally playing an advertisement according to the statistical result. According to the intelligent advertisement delivery method and apparatus of the present invention, difficult problems such as population analysis, customer orientation and customer mining are resolved, and costs of an advertisement delivery apparatus are not significantly increased, thereby implementing accurate advertisement delivery, enhancing an advertising effect, and saving advertising resources.
Description
Technical field
The present invention relates to advertisement machine field, be specifically related to a kind of intelligent advertisement put-on method and device.
Background technology
Advertisement machine is the smart machine of a new generation, by the advertisement broadcast control system that terminal software control, network information transfer and multimedia terminal display formation one are complete, and carries out advertising by Multi-media Materials such as picture, word, video, little plug-in units.The initial conception of advertisement machine is changed from passive to active at advertisement, so the interactive of advertisement machine makes it possess a lot of public service function, and attracts client's initiatively browse advertisements with this.
Along with development, the renewal of information network and multimedia technology, advertisement machine market is from the original advertisement machine epoch adopting local Play System to be transitioned into networking, emerging multimedia advertising pattern has become the object that market is pursued, and occupies the top of the waves of advertisement machine completely.
Advertisement machine on existing advertising market possessed quantize, networking, variation, real time implementation characteristic, but these characteristics are all end user's huge-crowd strategy concerning advertising sector, do not possess the function of the accurate input of advertisement, often cause the unnecessary wasting of resources.
Therefore, the accurate input realizing advertisement is conducive to the input effect promoting advertisement, reduce the operation cost of advertisement, save advertising resource, and throw in order to the orientation realizing advertisement and precisely throw in, need the Diversification Problem solving advertisement site, and in order to science realization variation, the crowd solving advertisement site is needed to gather, the problems such as crowd's constituent analysis, and realize the precise positioning of client and the excavation of potential customers according to analysis result, these technical barriers not yet have effective solution at present, therefore, be necessary to invent a kind of intelligent advertisement put-on method, realize the accurate input of advertisement, and reduce the operation cost of advertisement machine equipment as far as possible.
Summary of the invention
In order to realize the accurate input of advertisement, the invention provides a kind of intelligent advertisement put-on method and device, by gathering the essential information gathering crowd in environment, analyze and add up, thus obtain the statistics of essential information, and carry out advertisement putting targetedly according to statistics, the invention solves the difficult problems such as population analysis, client location and Customer mining, significantly do not increase again the cost of advertisement delivery device simultaneously, achieve advertisement accurately to throw in, improve advertising results and save advertising resource.
The present invention realizes with following technical scheme, and a kind of intelligent advertisement put-on method, comprises the following steps:
S1. gather scenic picture signal, and pre-service is carried out to described scenic picture signal, generate and be applicable to the signal carrying out picture analysis;
S2. analyze through pretreated signal, obtain the essential information of crowd in current collection environment, and described essential information is added up;
S3. according to the statistics to described essential information, ad content is selected, and generating advertisement content inventory;
S4. carry out decoding to the ad content of specifying in described ad content inventory to play.
Preferably, also comprise:
After S2, be sent to server by the statistics of described essential information, by server, described statistics stored.
Preferably, judge that described collection environment is applicable to the adline play according to the event memory of described server, server pushes for the advertisement belonging to described adline.
Preferably, described essential information comprises sex ratio information and age stratification information.
Preferably, the value of described sex ratio information is sex, and the value of described ratio of age information is children, middle aged or old.
A kind of intelligent advertisement delivery device, uses above-mentioned a kind of intelligent advertisement put-on method, comprises picture signal acquisition module, picture signal analyzes module, ad content sorts module, signal loopback module, ad content playing module and server,
Described picture signal acquisition module for gathering scenic picture signal, and carries out pre-service to described scenic picture signal, and pretreated Signal transmissions is analyzed module to picture signal,
Described picture signal is analyzed module and is used for analyzing through pretreated signal, obtain sex ratio and the age stratification information of crowd in current collection environment, and described sex ratio and age stratification information are added up, and described statistics is transferred to ad content sorting module and signal loopback module
Described signal loopback module is used for described statistics to be sent to server, and described server is used for storing described statistics,
Described ad content sorting module is used for the statistics according to described sex ratio and age stratification information, selects ad content, and generating advertisement content inventory, and described ad content inventory is transferred to ad content playing module,
Ad content playing module is used for carrying out decoding to the ad content of specifying in described ad content inventory and plays.
Preferably, after pretreated signal encapsulates by described picture signal acquisition module, transfer to picture signal and analyze module.
Preferably, described picture signal acquisition module adopts 1080FHD photo-sensitive cell.
The invention provides a kind of intelligent advertisement put-on method and device, by gathering the essential information gathering crowd in environment, analyze and add up, thus obtain the statistics of essential information, and carry out advertisement putting targetedly according to statistics, the invention solves the difficult problems such as population analysis, client location and Customer mining, significantly do not increase again the cost of advertisement delivery device simultaneously, achieve advertisement accurately and throw in, improve advertising results and save advertising resource.
Accompanying drawing explanation
Fig. 1 is the schematic diagram of a kind of intelligent advertisement delivery device of the embodiment of the present invention;
Fig. 2 is the schematic diagram that picture signal analyzes module routine.
Embodiment
For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with accompanying drawing, the present invention is described in further detail.
In one embodiment, a kind of intelligent advertisement put-on method, comprises the following steps:
S1. gather scenic picture signal, and pre-service is carried out to described scenic picture signal, generate and be applicable to the signal carrying out picture analysis;
S2. analyze through pretreated signal, obtain sex ratio information and the age stratification information of crowd in current collection environment, and described sex ratio information and age stratification information are added up;
S3. according to the statistics to described sex ratio information and age stratification information, ad content is selected, and generating advertisement content inventory;
S4. carry out decoding to the ad content of specifying in described ad content inventory to play.
The value of described sex ratio information is sex, and the value of described ratio of age information is children, middle aged or old.If women client is many in described statistical result showed crowd, then deliver the advertised product of some applicable women specially, such as cosmetics etc., if male sex client is many in described statistical result showed crowd, then deliver the advertised product of some applicable male sex specially, such as shaver etc.
Preferably, also comprise:
After S2, be sent to server by the statistics of described essential information, by server, described statistics stored.Can also judge that described collection environment is applicable to the adline play according to the event memory of described server, server pushes for the advertisement belonging to described adline.
If the frequency that children occur is larger, so described collection environmental labelling is children's advertisement area by server, post-service device end mainly can push to described collection environment the advertisement that some follow children's correlation type, which offers a saving the broadband resource waste caused owing to pushing some not corresponding advertisements.
A kind of intelligent advertisement delivery device, as shown in Figure 1, uses above-mentioned a kind of intelligent advertisement put-on method, comprises picture signal acquisition module, picture signal analyzes module, ad content sorts module, signal loopback module, ad content playing module and server,
Described picture signal acquisition module for gathering scenic picture signal, and carries out pre-service to described scenic picture signal, and pretreated Signal transmissions is analyzed module to picture signal,
Described picture signal analyzes module as shown in Figure 2, for analyzing through pretreated signal, obtain sex ratio and the age stratification information of crowd in current collection environment, and described sex ratio and age stratification information are added up, and described statistics is transferred to ad content sorting module and signal loopback module
Described signal loopback module is used for described statistics to be sent to server, and described server is used for storing described statistics,
Described ad content sorting module, for the statistics according to described sex ratio and age stratification information, selects ad content, and generating advertisement content inventory, and described ad content inventory is transferred to ad content playing module,
Ad content playing module is used for carrying out decoding to the ad content of specifying in described ad content inventory and plays.
Preferably, after pretreated signal encapsulates by described picture signal acquisition module, transfer to picture signal and analyze module.
Preferably, described picture signal acquisition module adopts 1080FHD photo-sensitive cell.
Above disclosedly be only present pre-ferred embodiments, certainly can not limit the interest field of the present invention with this, therefore according to the equivalent variations that the claims in the present invention are done, still belong to the scope that the present invention is contained.
Claims (8)
1. an intelligent advertisement put-on method, is characterized in that, comprises the following steps:
S1. gather scenic picture signal, and pre-service is carried out to described scenic picture signal, generate and be applicable to the signal carrying out picture analysis;
S2. analyze through pretreated signal, obtain the essential information of crowd in current collection environment, and described essential information is added up;
S3. according to the statistics to described essential information, ad content is selected, and generating advertisement content inventory;
S4. carry out decoding to the ad content of specifying in described ad content inventory to play.
2. a kind of intelligent advertisement put-on method according to claim 1, is characterized in that, also comprise:
After S2, be sent to server by the statistics of described essential information, by server, described statistics stored.
3. according to claim 2ly it is characterized in that from a kind of intelligent advertisement put-on method, judge that described collection environment is applicable to the adline play according to the event memory of described server, server pushes for the advertisement belonging to described adline.
4. according to a kind of intelligent advertisement put-on method in claim 1 ~ 3 described in any one, it is characterized in that, described essential information comprises sex ratio information and age stratification information.
5. a kind of intelligent advertisement put-on method according to claim 4, is characterized in that, the value of described sex ratio information is sex, and the value of described ratio of age information is children, middle aged or old.
6. an intelligent advertisement delivery device, use a kind of intelligent advertisement put-on method as described in claim 1, it is characterized in that, comprise picture signal acquisition module, picture signal analyzes module, ad content sorts module, signal loopback module, ad content playing module and server
Described picture signal acquisition module for gathering scenic picture signal, and carries out pre-service to described scenic picture signal, and pretreated Signal transmissions is analyzed module to picture signal,
Described picture signal is analyzed module and is used for analyzing through pretreated signal, obtain sex ratio and the age stratification information of crowd in current collection environment, described sex ratio and age stratification information are added up, and described statistics is transferred to ad content sorting module and signal loopback module
Described signal loopback module is used for described statistics to be sent to server, and described server is used for storing described statistics,
Described ad content sorting module is used for the statistics according to described sex ratio and age stratification information, selects ad content, and generating advertisement content inventory, and described ad content inventory is transferred to ad content playing module,
Ad content playing module is used for carrying out decoding to the ad content of specifying in described ad content inventory and plays.
7. a kind of intelligent advertisement delivery device according to claim 6, is characterized in that, after pretreated signal encapsulates by described picture signal acquisition module, transfers to picture signal and analyzes module.
8. a kind of intelligent advertisement delivery device according to claim 7, is characterized in that, described picture signal acquisition module adopts 1080FHD photo-sensitive cell.
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| CN201510517231.4A CN105160550A (en) | 2015-08-21 | 2015-08-21 | Intelligent advertisement delivery method and apparatus |
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Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105681830A (en) * | 2016-02-06 | 2016-06-15 | 优住（北京）科技股份公司 | Advertisement playing system and playing platform based on interest points of user |
| CN106210794A (en) * | 2016-07-21 | 2016-12-07 | 靳爱丛 | Pipeline cleaning robot |
| WO2017128408A1 (en) * | 2016-01-31 | 2017-08-03 | 胡明祥 | On-demand video-based advertisement pushing method and pushing system |
| WO2017128406A1 (en) * | 2016-01-31 | 2017-08-03 | 胡明祥 | Method for acquiring data about advertisement pushing technology, and pushing system |
| CN107958396A (en) * | 2017-12-18 | 2018-04-24 | 长沙鹏阳信息技术有限公司 | Advertisement placement method and device |
| CN108665793A (en) * | 2017-03-30 | 2018-10-16 | 鸿富锦精密电子(天津)有限公司 | Mobile advertising device, advertisement play system and method |
| CN108765033A (en) * | 2018-06-08 | 2018-11-06 | Oppo广东移动通信有限公司 | Transmitting advertisement information method and apparatus, storage medium, electronic equipment |
| CN110310142A (en) * | 2019-05-20 | 2019-10-08 | 浙江新再灵科技股份有限公司 | Elevator card put-on method and device based on crowd's value analysis |
| CN110390559A (en) * | 2019-06-20 | 2019-10-29 | 安徽艾米智能科技有限公司 | A kind of pretreatment system based on ad distribution |
| CN110889726A (en) * | 2019-11-26 | 2020-03-17 | 上海新储集成电路有限公司 | Device and method for customizing advertisement delivery |
| CN111626781A (en) * | 2020-03-19 | 2020-09-04 | 江苏智檬智能科技有限公司 | Advertisement putting method based on artificial intelligence |
| WO2024082641A1 (en) * | 2023-05-16 | 2024-04-25 | 安徽科技学院 | Intelligent content publicity system |
-
2015
- 2015-08-21 CN CN201510517231.4A patent/CN105160550A/en active Pending
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017128408A1 (en) * | 2016-01-31 | 2017-08-03 | 胡明祥 | On-demand video-based advertisement pushing method and pushing system |
| WO2017128406A1 (en) * | 2016-01-31 | 2017-08-03 | 胡明祥 | Method for acquiring data about advertisement pushing technology, and pushing system |
| CN105681830A (en) * | 2016-02-06 | 2016-06-15 | 优住（北京）科技股份公司 | Advertisement playing system and playing platform based on interest points of user |
| CN106210794A (en) * | 2016-07-21 | 2016-12-07 | 靳爱丛 | Pipeline cleaning robot |
| CN108665793A (en) * | 2017-03-30 | 2018-10-16 | 鸿富锦精密电子(天津)有限公司 | Mobile advertising device, advertisement play system and method |
| CN107958396A (en) * | 2017-12-18 | 2018-04-24 | 长沙鹏阳信息技术有限公司 | Advertisement placement method and device |
| CN108765033A (en) * | 2018-06-08 | 2018-11-06 | Oppo广东移动通信有限公司 | Transmitting advertisement information method and apparatus, storage medium, electronic equipment |
| CN110310142A (en) * | 2019-05-20 | 2019-10-08 | 浙江新再灵科技股份有限公司 | Elevator card put-on method and device based on crowd's value analysis |
| CN110390559A (en) * | 2019-06-20 | 2019-10-29 | 安徽艾米智能科技有限公司 | A kind of pretreatment system based on ad distribution |
| CN110889726A (en) * | 2019-11-26 | 2020-03-17 | 上海新储集成电路有限公司 | Device and method for customizing advertisement delivery |
| CN111626781A (en) * | 2020-03-19 | 2020-09-04 | 江苏智檬智能科技有限公司 | Advertisement putting method based on artificial intelligence |
| WO2024082641A1 (en) * | 2023-05-16 | 2024-04-25 | 安徽科技学院 | Intelligent content publicity system |
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Application publication date: 20151216 |