CN105117867A - Design and implementation of enterprise questionnaire system - Google Patents
Design and implementation of enterprise questionnaire system Download PDFInfo
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- CN105117867A CN105117867A CN201510648306.2A CN201510648306A CN105117867A CN 105117867 A CN105117867 A CN 105117867A CN 201510648306 A CN201510648306 A CN 201510648306A CN 105117867 A CN105117867 A CN 105117867A
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Abstract
The invention relates to an enterprise questionnaire system using computer technology, internet technology and mobile communication technology, in particular to design and implementation of the enterprise questionnaire system which can collect and analyze ideas from specific users by using computer technology, internet technology and short message/multimedia message communication technology. The system comprises four subsystems, namely a basic management subsystem, a questionnaire management subsystem, a questionnaire release and collection subsystem, and a feedback management subsystem. The system fully utilize the current wide popular mobile communication users and internet users, has the aid of mobile communication technology and internet technology, the labor workload in a research process is reduced, and the research work can be effectively and quickly completed.
Description
Technical field
The present invention relates to the enterprise's Questionnaire systems using computer technology, Internet technology and mobile communication technology, be specifically related to a kind of use computer technology, Internet technology and note/multimedia message communication technology, designated user carried out to the design basis ground motion of enterprise's Questionnaire systems of suggestion Collection and analysis.
Background technology
Along with Chinese society and expanding economy, the information such as market survey, social investigation and analytical work obtain general application in enterprises and institutions; The key step completing an investigation work is the design first completing questionnaire, then invites target customer to carry out questionnaire answer, and then carries out data mart modeling and analysis to the information collected, and finally complete the authorized strength work of investigation and analysis report.
Current, enterprises and institutions carry out survey work, generally need to engage professional investigation company to perform, and main cause is that relevant enterprises and institutions lack the ability and means that perform investigation work; The actual conditions of enterprises and institutions are unfamiliar with due to professional investigation company, therefore the cost regular hour is needed to understand the survey objective of enterprises and institutions and demand, simultaneously in questionnaire design, target customer's selection etc., also need repeatedly to link up with enterprises and institutions confirmation; Enterprises and institutions perform investigation work by engaging professional investigation company, namely need to spend the longer time, too increase cost.
Current survey generally completes information by modes such as phone, Intercept Interview, in-depth interview, mail, internets; Phone, Intercept Interview mode generally all need manually to have carried out information, and efficiency is lower, and when current harassing call, fraudulent call are more, the trust being difficult to obtain user invited by strange phone, and percent of call completed is lower; Although in-depth interview mode can reach good performance, to investigation peopleware and Capability Requirement high, have high input, the cycle is long, and general enterprises and institutions are difficult to bear; Lettergram mode needs the addresses of items of mail knowing survey target client, and addresses of items of mail is not the main contact method of survey target client, so must complete the collection work of addresses of items of mail in advance, simultaneously due to the impact of spam, virus email, the response rate of questionnaire is also lower; Although the process that interconnected network mode replies questionnaire completes on the internet, general needs first complete the invitation work of target customer by the mode such as phone, mail, face the problem of information difficulty equally.
The target customer accepting investigation for excitation replys questionnaire, generally all needs the means by feedback prize or money; As adopted the feedback mode of prize in kind, client extracts voluntarily, wastes the time and money of client, and mailing or express delivery mode then need to increase cost; As adopted the feedback mode of money, then need the information such as the Bank Account Number of understand target client, due to secure context, target customer may be unwilling to provide shroff account number, and at this moment feedback is just difficult to send to; If do not have feedback, then target customer can lack the wish replying questionnaire, and enterprises and institutions are difficult to again the object reaching collection information.
Traditional investigation method emphasizes the aspect such as design, the methods of sampling of target customer, the depth analysis of investigation result of questionnaire, but in the face of the complex situations that information society is fast changing, although traditional investigation method still has higher value, but poll cycle is long, efficiency is low, be difficult to meet the demand that enterprises and institutions complete customer survey in enormous quantities at short notice.
Here is the several patents about questionnaire, from content and target, is all inconsistent with the present invention, such as CN1309364A, CN1385986A, CN1396788A, CN101599154A
,cN104283768A.
Summary of the invention
For the deficiency of current technique for investigation or investigative technique, the invention provides the design basis ground motion of a kind of enterprise Questionnaire systems, make full use of computer technology, Internet technology and mobile communication technology, achieve the lifecycle management of traditional survey, make survey process become easier, intelligent, efficiently, being also convenient to enterprises and institutions carries out survey work voluntarily simultaneously.
Other objects of the present invention are, replied the feedback thing of questionnaire as target customer by the communication products such as data traffic bag, voice call duration bag, note bag that telecom operators provided, enterprise's questionnaire is made to become a telecommunication value-added product, common carrier, when sale enterprise questionnaire product, completes the sale of the communication products of enterprise own simultaneously.
Other objects of the present invention also comprise, if enterprises and institutions need the questionnaire service of specialty, as questionnaire design and analysis of survey results, the expert service that can be provided by native system, assists enterprises and institutions to complete research work by professional investigation personnel.
The design basis ground motion of a kind of enterprise of the present invention Questionnaire systems, main points are that this system is made up of four subsystems, are respectively:
Basic management subsystem: be made up of personal management module, authority management module, district management module, login authentication management module, customer management module, data memory module, realize the necessary personnel of system cloud gray model, authority, login authentication, client information management and data storage management correlation function.
Questionnaire ADMINISTRATION SUBSYSTEM: be made up of questionnaire case administration module, the self-service administration module of questionnaire, questionnaire statistical analysis module, expert service module; Realize the management of questionnaire case library, enterprises and institutions client independently generates and manage investigation questionnaire, investigation result is inquired about and function of statistic analysis.
Questionnaire is issued and is reclaimed subsystem: replied module formed by survey target customer management module, identifying code administration module, industry gateway interface module, questionnaire release module, questionnaire; Realize survey target customer selecting to confirm, send survey invitation, survey target client questionnaire answer questionnaire correlation function to survey target client.
Feedback ADMINISTRATION SUBSYSTEM: bind feedback thing module, telecom operators' support system interface module by feedback thing type management module, questionnaire, feedback thing sends to module, accounting module forms; Realize the type establishment and management of feedback thing, specify feedback thing type for concrete investigation task, feedback thing is sent to the correlation functions such as surveyee; In the present invention, feedback owner will refer to the call rate of the communication products such as data traffic, note, the duration of call that telecom operators provide or certain amount, therefore telecom operators' support system interface module in native system, the function realized is the service interaction interface set up between native system and the business support system of telecom operators, by this interface module, feedback thing is embodied directly on mobile phone account that telecom operators manage.
The function of modules:
Personal management module: the user of service increasing, delete or revise the different role using native system, specifically comprises system manager, service management person, sales manager, group customer investigator, consultant; System manager is responsible for the management and utilization in system day-to-day operation process; Service management person is in charge of sales manager, and carries out Classified statistics to the use customer quantity of native system, the investigation portfolio of generation; Sales manager is responsible for enterprises and institutions or individual client's sale enterprise questionnaire product, and is in charge of the customer information buying enterprise's questionnaire product; The function that group customer investigator utilizes native system to provide, performs concrete investigation task; Consultant can provide expert service for enterprises and institutions, assists enterprises and institutions more professional, better completes investigation task.
Authority management module: the authority of various functions in define system, for the user of system composes power.
District management module: the required geographical area information used in management system, comprises province, city, three grades, district.
Log in authentication management module: examine login user and whether have permission use native system, user name and password correctly then allow to log in use system, and mistake then refuses user's login.
Customer management module: client herein refers to the legal person and commecial activity unit, self-employed worker or individual that order this product; This module completes the functions such as client's increase, deletion, amendment, uses native system, also simultaneously for setting up client's group customer investigator while setting up client for ease of client.
Data memory module: specifically referring to the database for storing enterprise's Questionnaire systems associated traffic data, comprising the data space of certain capacity.
Questionnaire case administration module: provide some common question, the such as question formulation of the problem such as regarding age, income, some are through the questionnaire case of checking, help the questionnaire design person of enterprises and institutions to complete the design of questionnaire.
The self-service administration module of questionnaire: the editting function completing questionnaire, comprises newly-increased, the amendment of questionnaire, deletes; Questionnaire can revise formation on this basis by questionnaire case template, also can edit the problem of questionnaire one by one, the questionnaire that design of growing out of nothing is a brand-new.
Questionnaire statistical analysis module: Classified statistics is carried out to the investigation result of questionnaire.
Expert service module: expert refers to that some specialize in the professional of Questionaire, analysis of survey results; Expert service module provides list and the contact method of some experts, and provides the communication exchange channel of enterprises and institutions client and expert, and enterprises and institutions client can select expert service as required, is completed the related work of survey by the expert assistance of specifying.
Survey target customer management module: group customer investigator is according to concrete survey tasks situation, determine the target customer of concrete survey tasks voluntarily, for ease of operating the target customer of investigation, this module provides the associative operation function such as batch importing, screening to target customer's inventory; In the present invention, the attribute that target customer must have is the phone number of target customer.
Identifying code administration module: in the present invention, identifying code is in a concrete investigation task, a certain by the unique login authentication verification code of survey target client, this identifying code is handed down to investigated target customer along with inviting note, and target customer uses as authentication password when replying questionnaire.This module in charge generates and admin-authentication code.
Industry gateway interface module: the computer program at running background requiring establishment according to the note/multimedia message industry gateway interface specification of telecom operators, complete connection and the data communication of the note/multimedia message industry gateway of enterprise's Questionnaire systems and common carrier, questionnaire release module calls this interface module, sends invitation note/multimedia message information to investigated target customer.
Questionnaire release module: realize the function sending invitation note/multimedia message to objective research client, need with survey target customer management module, identifying code administration module, industry gateway interface module with the use of.In the present invention, invite note/MMS content to be customization, specifically comprise following content: initiate enterprises and institutions' title of survey, survey object, whether anonymously to answer, complete the feedback thing type that questionnaire can obtain, the interconnected network address, the identifying code that reply questionnaire.
Questionnaire replies module: realize the function that surveyee completes questionnaire answer; After survey target client reception to invitation note/multimedia message, browser is utilized to log in the network address of specifying according to the prompting in information, and input validation code logs in, and then complete the answer of relevant issues in questionnaire, Completion problem can specify the phone number (can fill in other phone numbers outside surveyee oneself phone number) accepting feedback thing after answering, and has then submitted to questionnaire to reply process.
Feedback thing type management module: what feedback thing type management module in charge management enterprise Questionnaire systems supported can to the feedback thing type of carrying out feedback of investigated target customer, feedback thing type can be divided into voice, note, flow, call rate etc., for often kind of feedback thing type, concrete subtype can be refined as again, for flow, the flow bag comprising specific data flow of different price can be refined as; Except the feedback beyond the region of objective existence of fixed qty, system is also supported to specify the random amount feedback pattern of upper and lower bound, and equally for data traffic, can set feedback thing type is random data flow bag between 100M to 500M.
Telecom operators' support system interface module: the computer program requiring the running background of establishment according to the business support system interface specification of telecom operators, complete the connection of the business support system of enterprise's Questionnaire systems and telecom operators, other modules call this interface module by existing for feedback object on the mobile phone account of user.
Questionnaire binding feedback thing module: for setting up the binding relationship between concrete questionnaire and feedback thing type, gifting for follow-up feedback thing and sending to module.
Feedback thing is gifted and is sent to module: be the computer program that one section of backstage is run automatically, after investigation target customer completes the answer of questionnaire, the feedback thing type of binding according to questionnaire and the phone number accepting feedback thing of specifying, this module calls telecom operators' support system interface module, feedback object is showed on the phone number of specifying to client, and send feedback thing to investigation target customer and send to SMS notification, the simultaneously storage of finishing service record.
Accounting module: store group customer and use the requirement information sent in native system process, and target customer replys the situation of questionnaire and the feedback thing of target customer's acquisition, and according to this as the foundation of charging, complete charging process.
The performing step of this described system is as follows:
Sales manager sells this product to enterprises and institutions' group customer, sell successfully, for group customer sets up group customer information in systems in which, and in systems in which for group customer sets up group customer investigator user, group customer investigator user logs in and the function using system to provide.
Group customer investigator investigates demand, generates investigation questionnaire in systems in which, specifies the target customer of investigation, selects this investigation to feed back to the feedback thing of survey target client, completes the formulation of investigation task.
Group customer investigator sends survey to investigation target customer and invites note.
Investigation target customer utilizes browser to log in the network address of inviting and specifying in note, logs in, the every problem in answering a questionnaire after input validation code after receiving investigation invitation note, and specifies the phone number accepting to feed back thing, then submits investigation questionnaire to.
After enterprise's Questionnaire systems receives the investigation questionnaire of investigation target customer submission, questionnaire is checked, check by rear, according to the phone number that feedback thing type and the investigation target customer of the binding of this investigation task specify, calling interface program, by existing for feedback object on the mobile phone account in telecom operators' business support system.
beneficial effect of the present invention: be take full advantage of the mobile communication subscriber and Internet user that current acquisition extensively popularizes, and by mobile communication technology and Internet technology, decrease the labor workload in investigation process, effectively, rapidly can complete research work, concrete advantage is as follows:
Simple and easy to do: any enterprise or individual, when lacking specialty investigation knowledge and professional Research Analyst, the step specified in native system can be utilized, self-servicely completes research work.
Efficiency is high: the present invention, by the industry gateway of direct-connected common carrier, can send invitation note to large batch of to target customer rapidly, complete the invitation work of target customer; Reply questionnaire by internet, information can be completed rapidly, and decrease the Data Enter work after the collection of traditional questionnaire, follow-up statistic analysis can be carried out rapidly.
Pay by mails: the communication products that telecom operators can provide by the present invention, as note number, multimedia message number, the duration of call, data traffic, communication expense etc. reply the award of questionnaire as investigation target customer, these are rewarded most investigation target customer is all valuable, investigation target customer can be excited to accept investigation invite, in addition, these awards can directly embody on the investigation target customer mobile phone account of specifying, avoid the logistics transmittance process that tradition feedback thing sends to needs, improve the efficiency that feedback thing is sent to.
Telecommunication value-added product: for telecom operators, by questionnaire is combined with communication products, a new telecommunication value-added product can be formed, by selling this product, namely the service of investigation questionnaire is provided to group customer, too increase the sales opportunnities of communication products, be conducive to telecom operators and improve operation result.
Accompanying drawing explanation
Fig. 1 is that the entirety of enterprise of the present invention Questionnaire systems forms schematic diagram;
Fig. 2 is the functional schematic of the basic management subsystem of enterprise of the present invention Questionnaire systems;
Fig. 3 is the functional schematic of the questionnaire ADMINISTRATION SUBSYSTEM of enterprise of the present invention Questionnaire systems;
Fig. 4 is that the questionnaire of enterprise of the present invention Questionnaire systems is issued and reclaims the functional schematic of subsystem;
Fig. 5 is the functional schematic of the feedback management subsystem of enterprise of the present invention Questionnaire systems;
Fig. 6 is the product subscription process flow diagram of enterprise of the present invention Questionnaire systems;
Fig. 7 is the fact-finding process process flow diagram of enterprise of the present invention Questionnaire systems.
Embodiment
Below in conjunction with accompanying drawing, the present invention will be further described.
Fig. 1 shows the present invention realizes the investigating system of survey formation situation by mobile communications network and internet.
Show as Fig. 1 is said, enterprise of the present invention Questionnaire systems, by four sub-System's composition, is respectively: basic management subsystem, questionnaire ADMINISTRATION SUBSYSTEM, questionnaire are issued and reclaimed subsystem, feedback ADMINISTRATION SUBSYSTEM.For completing the issue of investigation questionnaire, enterprise's Questionnaire systems needs by industry gateway system, and to survey target client, the mobile communication terminal in this figure corresponding, sends investigation and invite note/multimedia message.After survey target client reception to invitation note/multimedia message, if be ready to participate in this investigation, then utilize PC internet or mobile Internet terminal, according to inviting the network address and identifying code of specifying in note, sign in questionnaire and reply internet page, then according to system prompt, the answer work of questionnaire is progressively completed; After questionnaire has replied, system according to the feedback thing set between this survey, by the interface between native system and telecom operators' business support system, using as the embodiment of feedback thing on the mobile phone account in telecom operators' business support system.
Fig. 2 shows the functional schematic of the basic management subsystem of enterprise of the present invention Questionnaire systems.
As shown in Figure 2, basic management subsystem is made up of personal management module, authority management module, district management module, login authentication management module, customer management module, data memory module.
Personal management module: this module completes the management work of native system user of service, comprises the increase of personnel, deletion, amendment.According to the difference using native system person works's responsibility and operating right, in native system, define system manager, service management person, sales manager, group customer investigator, consultant's relative role.System manager is responsible for the management and utilization in system day-to-day operation process, the systematic repertoire operating right of tool, and the management of system manager's primary responsibility questionnaire template, is responsible for setting up service management person simultaneously, and is service management person's batch operation authority; Service management person's main responsibility is managerial marketing manager, and the group customer in system, survey are issued and are reclaimed, the use amount of feedback thing carries out Classified statistics; Sales manager is responsible for enterprises and institutions or individual client's sale enterprise questionnaire product, in the successful situation of sale, be responsible in native system, set up group customer information, and in systems in which for group customer sets up group customer investigator user, log in and native system for group customer, the follow-up attended operation such as amendment, deletion being also responsible for group customer of sales manager; The questionnaire management correlation function that group customer investigator utilizes native system to provide, performs concrete investigation task, comprises and generate investigation questionnaire, issue and reclaim questionnaire, and analyzing questionnaire investigation result; Consultant is that some possess the expert of investigation professional knowledge, can provide expert service for the research work of enterprises and institutions, assists enterprises and institutions more professional, better completes investigation task.
Authority management module: this module completes the authority definition to different operating function, and definition has the role of assigned operation authority set; This module has tax power to system user of service and permission modification function simultaneously.
District management module: this module in charge management geographic area and attaching relation thereof, geographic area comprises province, city, three grades, district, is exemplified as Liaoning Province, Shenyang City, peace zone; Region belongs to the attribute information of personnel and client in systems in which, and the user of system, group customer all need to belong to specific region, so that statistical study can realize subregion statistics.
Log in authentication management module: the login authentication functions of this module completing user, be responsible for examining whether login user has carried out defining in the present system, whether examine password correct, for increasing level of security, log in authentication and short message verification code secondary-confirmation function is provided, effectively avoid user cipher to reveal the safety problem caused.
Customer management module: this module completes and uses the group customer of this system and the management function of group customer investigator, comprises the foundation of group customer information, amendment, deletion, simultaneously for increasing the group customer investigator being under the jurisdiction of specific group customer.
Data memory module: in the present invention, data memory module specifically refers to, for storing the database generating data after native system uses, comprise the data space of certain capacity.
Fig. 3 shows the functional schematic of the questionnaire ADMINISTRATION SUBSYSTEM of enterprise of the present invention Questionnaire systems.
As shown in Figure 3, questionnaire ADMINISTRATION SUBSYSTEM is made up of questionnaire case administration module, the self-service administration module of questionnaire, questionnaire statistical analysis module, expert service module.
Questionnaire case administration module: questionnaire case refers to some more valuable questionnaires, the questionnaire that group customer investigator can be helped to generate concrete investigation task use; In this module, questionnaire case can only be managed by system manager, comprise increase and the deletion of questionnaire case, questionnaire case is to the open search access right of group customer investigator, group customer investigator is when working out concrete questionnaire, a questionnaire case can be selected as template, and after revising on this basis, generate the questionnaire for concrete survey tasks.
The self-service administration module of questionnaire: this module completes the questionnaire programmed function that concrete survey tasks uses; In the present invention, questionnaire by performing the recommended information of group customer of investigation, the selection mode of survey target client illustrates, investigation adopts real name or anonymous mode illustrates, investigate that the feedback that can obtain illustrates, replys the requirement of questionnaire, concrete a few partial content such as to investigate a matter is formed, so that survey target client better understands survey tasks and replys questionnaire, eliminate the doubt to survey; Investigate a matter with reference to usual questionnaire design principle, support to comprise the FAQs forms such as single choice, multiple choice, question-and-answer problem, sequence topic; In addition, when group customer investigator works out concrete questionnaire, can grow out of nothing establishment questionnaire, also with questionnaire case for template, can modify on this basis and work out questionnaire.
Questionnaire statistical analysis module: this module completes the Classified statistics function to Questionnaire results.
Expert service module: this module provides group customer investigator the advisory role seeking advice from experts the problem such as questionnaire design, statistical study, can help that group customer investigator is more effective carries out research work.
The questionnaire that Fig. 4 shows enterprise of the present invention Questionnaire systems is issued and reclaims the functional schematic of subsystem.
As shown in Figure 4, subsystem is issued and reclaimed to questionnaire by survey target customer management module, and identifying code administration module, industry gateway interface module, questionnaire release module, questionnaire reply module composition.
Survey target customer management module: investigation target customer mainly refer to the employee of group customer, member, group customer client etc. there is the individual of mobile phone contact method; This module completes the function that group customer investigator determines the target customer specifically investigating task voluntarily, provides the associative operation function such as batch importing, screening to target customer's inventory.
Identifying code administration module: in the present invention, identifying code is in a concrete investigation task, a certain unique login authentication verification code of being replied questionnaire by survey target client, this identifying code issues along with inviting note, and target customer uses as authentication password when replying questionnaire; This module completes random verification code systematic function, for questionnaire release module.
Industry gateway interface module: the passage of information interaction between the industry gateway that this module in charge sets up enterprise's Questionnaire systems and common carrier, questionnaire release module calls this interface can complete the transmission of inviting note note/multimedia message, in system layout process, need enterprise code, the service code to telecom operators' application industry gateway, and need for each uses the group customer of this system to distribute a service code, to be used for distinguishing the information that sent by this interface of different group customer.
Questionnaire release module: questionnaire release module completes the function sending invitation note/multimedia message to target investigation client, needs to have coordinated issuing function with investigation target customer administration module, identifying code administration module, industry gateway interface module; Investigation target customer inventory from investigation target customer administration module the client list selected, identifying code administration module is responsible for each investigation target customer and produces a unique logon authentication code, and industry gateway interface module is responsible for message request to be sent to by industry gateway on the mobile phone terminal of investigation target customer; In the present invention, it is that the note/multimedia message communication service provided by telecom operators is completed that questionnaire is issued, and note/multimedia message particular content comprises: initiate the group customer title of questionnaire investigation, investigation object, whether anonymously to reply, complete the internet address of feedback content that investigation questionnaire can obtain, identifying code, answer questionnaire; Wherein identifying code be in a concrete investigation task, a certain by the unique login authentication verification code of survey target client, this identifying code is handed down to investigated target customer along with invitation note, and target customer uses as authentication password when replying questionnaire.
Questionnaire replies module: investigation target customer receives and invites after note, and according to the network address pointed out in note, the identifying code in the phone number of input user and note, logs in questionnaire and reply the interface, internet that module provides, complete the answer of questionnaire content and submit to; Investigation target customer logs in and invites network address clear and definite in note, log in, the every problem in answering a questionnaire after input validation code after receiving investigation invitation note, and specifies the phone number accepting to feed back thing, submits investigation questionnaire to.
Fig. 5 shows the functional schematic of the feedback ADMINISTRATION SUBSYSTEM of enterprise of the present invention Questionnaire systems.
As shown in Figure 5, feedback ADMINISTRATION SUBSYSTEM is by by feedback thing type management module, and questionnaire binding feedback thing module, telecom operators' support system interface module, feedback thing are gifted and send to module, accounting module composition.
Feedback thing type management module: this module in charge management and utilization participates in the relevant information such as type, title, price of the feedback thing investigated as rewarding target customer, the type of feedback thing can be diversified; The communication products that can provide for telecom operators are as feedback thing, and feedback thing type can be divided into: duration of call bag, data traffic bag, note bag, multimedia message bag etc. also can be the call rate of certain number; Except the feedback beyond the region of objective existence of fixed qty, also support the random amount feedback pattern of specifying upper and lower bound, as the random data flow bag of scope between 10M to 100M.
Telecom operators' support system interface module: this module sets up the connection between enterprise's Questionnaire systems and the business support system of telecom operators, completes the information interaction between enterprise's Questionnaire systems and telecom operators' business support system.
Questionnaire binding feedback thing module: when group customer performs a concrete investigation work, need for coordinating target customer of this time investigation to provide award, this module completes the function that a concrete questionnaire and the type of feedback thing carry out relation binding.
Feedback thing is gifted and is sent to module: after investigation target customer completes the answer of questionnaire, the phone number accepting feedback thing of specifying in the feedback thing type of binding according to questionnaire and questionnaire, call telecom operators' support system interface module, feedback object is now arrived the mobile phone account in telecom operators' business support system; This module is responsible for sending the SMS notification sent to of feedback thing to investigation target customer simultaneously, and the storage of finishing service record in back-end data.
Accounting module: accounting module invites the questionnaire of note situation and survey target client to reply the feedback principle condition of situation, acquisition according to the investigation that group customer sends, business statistics is carried out to the group customer of each use native system, and according to the price appointed before, complete charging process.
The group customer that Fig. 6 shows enterprise of the present invention Questionnaire systems promotes process flow diagram.
With reference to Fig. 6, in steps A 11, sales manager introduces the function of native system to group customer, recommends the survey function that group customer use native system provides.
In steps A 12, group customer agrees to the function using native system to provide, and is ready to pay, then sales manager and group customer are signed a contract.
In steps A 13, sales manager logs in native system, for group customer sets up group customer information in system, and can use the group customer investigator job number of this system for group customer distributes, simultaneously investigator's job number distribution system rights of using for this reason.
In steps A 14, group customer uses the group customer investigator user distributed log in and test the correlation function of native system.
In steps A 15, the popularization of single group customer terminates.
Fig. 7 shows the workflow diagram utilizing enterprise of the present invention Questionnaire systems to perform survey task.
With reference to Fig. 7, in step B11, group customer investigator, according to the investigation demand of our unit, clearly investigates task.
In step B12, group customer investigator, according to investigation task, works out the concrete questionnaire of this investigation.
In step B13, group customer investigator works in coordination with related personnel, is carried out analyzing, auditing by the investigation questionnaire worked out, and ensures the accuracy of questionnaire, with investigation object to meeting.
In step B14, group customer investigator selects the target customer determining local investigation.
In step B15, group customer investigator specifies local investigation to feed back to the award of target customer.
In step B16, group customer investigator sends investigation to survey target client and invites.
In step B17, after survey target client receives invitation, reply questionnaire.
In step B18, system is audited the questionnaire that target customer replys, and indicates underproof reply questionnaire.
In step B19, for auditing the target customer passed through, reward.
In step B20, system carries out record to the data produced in this fact-finding process, and carries out charging process.
In step B21, group customer investigator carries out processing process to the data that this investigation obtains, and carries out follow-up statistic analysis.
As mentioned above, by the present invention, a kind of information of Traditional Marketing investigation/market survey and feedback thing can be provided to send to process, can help enterprise in fast changing market environment, complete investigation work rapidly, contribute to carrying out of enterprise business.
In native system, the feedback thing of questionnaire, questionnaire, survey target client are formed, form a concrete investigation task approved in systems in which, after this task is specified, when task start, work in every can complete automatically according to setting.
Group customer investigator sends survey to investigation target customer and invites note, and note is undertaken sending by the industry short message gateway of telecom operators, can carry out large batch of transmission.
Invite short message content to be customization, specifically comprise following content: initiate enterprises and institutions' title of survey, survey object, whether anonymously to answer, complete the feedback thing type that questionnaire can obtain, the interconnected network address, the identifying code that reply questionnaire.
Realizing being connected by supporting with the service operation of telecom operators, realizing the delivered in real time of questionnaire feedback thing feedback thing, the type of feedback thing is telecom operators' communication products that can provide or call rate.
Charging point in the present invention, is embodied in three business, the quantity of the questionnaire of invitation the transmission situation of note, the type of feedback thing and quantity, acquisition feedback.
The present invention is not limited to above-mentioned embodiment, and can change in right of the present invention.
Claims (2)
1. a design basis ground motion for enterprise's Questionnaire systems, is characterized in that this system is made up of four subsystems, is respectively:
Basic management subsystem: be made up of personal management module, authority management module, district management module, login authentication management module, customer management module, data memory module, realize the necessary personnel of system cloud gray model, authority, login authentication, client information management and data storage management correlation function;
Questionnaire ADMINISTRATION SUBSYSTEM: be made up of questionnaire case administration module, the self-service administration module of questionnaire, questionnaire statistical analysis module, expert service module; Realize the management of questionnaire case library, enterprises and institutions client independently generates and manage investigation questionnaire, investigation result is inquired about and function of statistic analysis;
Questionnaire is issued and is reclaimed subsystem: replied module formed by survey target customer management module, identifying code administration module, industry gateway interface module, questionnaire release module, questionnaire; Realize survey target customer selecting to confirm, send survey invitation, survey target client questionnaire answer questionnaire correlation function to survey target client;
Feedback ADMINISTRATION SUBSYSTEM: bind feedback thing module, telecom operators' support system interface module by feedback thing type management module, questionnaire, feedback thing sends to module, accounting module forms; Realize the type establishment and management of feedback thing, specify feedback thing type for concrete investigation task, feedback thing is sent to the correlation functions such as surveyee; In the present invention; feedback owner will refer to the call rate of data traffic, note, the duration of call or certain amount that telecom operators provide; therefore telecom operators' support system interface module in native system; the function realized is the service interaction interface set up between native system and the business support system of telecom operators; by this interface module, feedback thing is embodied directly on mobile phone account that telecom operators manage;
The function of modules:
Personal management module: the user of service increasing, delete or revise the different role using native system, specifically comprises system manager, service management person, sales manager, group customer investigator, consultant; System manager is responsible for the management and utilization in system day-to-day operation process; Service management person is in charge of sales manager, and carries out Classified statistics to the use customer quantity of native system, the investigation portfolio of generation; Sales manager is responsible for enterprises and institutions or individual client's sale enterprise questionnaire product, and is in charge of the customer information buying enterprise's questionnaire product; The function that group customer investigator utilizes native system to provide, performs concrete investigation task; Consultant can provide expert service for enterprises and institutions, assists enterprises and institutions more professional, better completes investigation task;
Authority management module: the authority of various functions in define system, for the user of system composes power;
District management module: the required geographical area information used in management system, comprises province, city, three grades, district;
Log in authentication management module: examine login user and whether have permission use native system, user name and password correctly then allow to log in use system, and mistake then refuses user's login;
Customer management module: client herein refers to the legal person and commecial activity unit, self-employed worker or individual that order this product; This module completes the functions such as client's increase, deletion, amendment, uses native system, also simultaneously for setting up client's group customer investigator while setting up client for ease of client;
Data memory module: specifically referring to the database for storing enterprise's Questionnaire systems associated traffic data, comprising the data space of certain capacity;
Questionnaire case administration module: some common question are provided, the such as question formulation of regarding age, income, some are through the questionnaire case of checking, help the questionnaire design person of enterprises and institutions to complete the design of questionnaire;
The self-service administration module of questionnaire: the editting function completing questionnaire, comprises newly-increased, the amendment of questionnaire, deletes; Questionnaire can revise formation on this basis by questionnaire case template, also can edit the problem of questionnaire one by one, the questionnaire that design of growing out of nothing is a brand-new;
Questionnaire statistical analysis module: Classified statistics is carried out to the investigation result of questionnaire;
Expert service module: expert refers to that some specialize in the professional of Questionaire, analysis of survey results; Expert service module provides list and the contact method of some experts, and provides the communication exchange channel of enterprises and institutions client and expert, and enterprises and institutions client can select expert service as required, is completed the related work of survey by the expert assistance of specifying; Survey target customer management module: group customer investigator is according to concrete survey tasks situation, determine the target customer of concrete survey tasks voluntarily, for ease of operating the target customer of investigation, this module provides the operating function importing the batch of target customer's inventory, screen; In the present invention, the attribute that target customer must have is the phone number of target customer;
Identifying code administration module: in the present invention, identifying code is in a concrete investigation task, a certain by the unique login authentication verification code of survey target client, this identifying code is handed down to investigated target customer along with inviting note, and target customer uses as authentication password when replying questionnaire; This module in charge generates and admin-authentication code;
Industry gateway interface module: the computer program at running background requiring establishment according to the note/multimedia message industry gateway interface specification of telecom operators, complete connection and the data communication of the note/multimedia message industry gateway of enterprise's Questionnaire systems and common carrier, questionnaire release module calls this interface module, sends invitation note/multimedia message information to investigated target customer;
Questionnaire release module: realize the function sending invitation note/multimedia message to objective research client, need with survey target customer management module, identifying code administration module, industry gateway interface module with the use of; In the present invention, invite note/MMS content to be customization, specifically comprise following content: initiate enterprises and institutions' title of survey, survey object, whether anonymously to answer, complete the feedback thing type that questionnaire can obtain, the interconnected network address, the identifying code that reply questionnaire;
Questionnaire replies module: realize the function that surveyee completes questionnaire answer; After survey target client reception to invitation note/multimedia message, browser is utilized to log in the network address of specifying according to the prompting in information, and input validation code logs in, and then complete the answer of relevant issues in questionnaire, Completion problem can specify the phone number accepting feedback thing after answering, and has then submitted to questionnaire to reply process;
Feedback thing type management module: what feedback thing type management module in charge management enterprise Questionnaire systems supported can to the feedback thing type of carrying out feedback of investigated target customer, feedback thing type can be divided into voice, note, flow, call rate etc., for often kind of feedback thing type, concrete subtype can be refined as again, for flow, the flow bag comprising specific data flow of different price can be refined as; Except the feedback beyond the region of objective existence of fixed qty, system is also supported to specify the random amount feedback pattern of upper and lower bound, and equally for data traffic, can set feedback thing type is random data flow bag between 100M to 500M;
Telecom operators' support system interface module: the computer program requiring the running background of establishment according to the business support system interface specification of telecom operators, complete the connection of the business support system of enterprise's Questionnaire systems and telecom operators, other modules call this interface module by existing for feedback object on the mobile phone account of user;
Questionnaire binding feedback thing module: for setting up the binding relationship between concrete questionnaire and feedback thing type, gifting for follow-up feedback thing and sending to module;
Feedback thing is gifted and is sent to module: be the computer program that one section of backstage is run automatically, after investigation target customer completes the answer of questionnaire, the feedback thing type of binding according to questionnaire and the phone number accepting feedback thing of specifying, this module calls telecom operators' support system interface module, feedback object is showed on the phone number of specifying to client, and send feedback thing to investigation target customer and send to SMS notification, the simultaneously storage of finishing service record;
Accounting module: store group customer and use the requirement information sent in native system process, and target customer replys the situation of questionnaire and the feedback thing of target customer's acquisition, and according to this as the foundation of charging, complete charging process.
2. the design basis ground motion of a kind of enterprise as claimed in claim 1 Questionnaire systems, is characterized in that the performing step of this system is as follows:
Sales manager sells this product to enterprises and institutions' group customer, sell successfully, for group customer sets up group customer information in systems in which, and in systems in which for group customer sets up group customer investigator user, group customer investigator user logs in and the function using system to provide;
Group customer investigator investigates demand, generates investigation questionnaire in systems in which, specifies the target customer of investigation, selects this investigation to feed back to the feedback thing of survey target client, completes the formulation of investigation task;
Group customer investigator sends survey to investigation target customer and invites note;
Investigation target customer utilizes browser to log in the network address of inviting and specifying in note, logs in, the every problem in answering a questionnaire after input validation code after receiving investigation invitation note, and specifies the phone number accepting to feed back thing, then submits investigation questionnaire to;
After enterprise's Questionnaire systems receives the investigation questionnaire of investigation target customer submission, questionnaire is checked, check by rear, according to the phone number that feedback thing type and the investigation target customer of the binding of this investigation task specify, calling interface program, by existing for feedback object on the mobile phone account in telecom operators' business support system.
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