CN105023153A - Mobile payment and marketing system and method - Google Patents
Mobile payment and marketing system and method Download PDFInfo
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- CN105023153A CN105023153A CN201510453914.8A CN201510453914A CN105023153A CN 105023153 A CN105023153 A CN 105023153A CN 201510453914 A CN201510453914 A CN 201510453914A CN 105023153 A CN105023153 A CN 105023153A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
- G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
- G06Q20/327—Short range or proximity payments by means of M-devices
- G06Q20/3276—Short range or proximity payments by means of M-devices using a pictured code, e.g. barcode or QR-code, being read by the M-device
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0234—Rebates after completed purchase
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Abstract
The invention relates to a mobile payment and marketing system and method. The system comprises at least one merchant terminal, at least one user terminal and an operation service side, wherein the operation service side is connected with the merchant terminals in a binding manner and is connected with the user terminals through Wechat public numbers of the merchant terminals; the operation service side comprises a payment unit for sending a payment link detail to the user terminal to complete the payment when payment needs to be made as transaction between a customer and a merchant occurs or generating payment two-dimensional code information which is displayed on the merchant terminal, wherein the user terminal can complete the payment through Wechat scanning; and a pushing unit for sending the transaction detail after transaction is completed, guiding the customer to marketing functions of getting coupons, scrambling for red packets and drawing a lottery through the transaction detail after clicking related transaction detail and completing value storage, consumption and integration. According to the system and method provided by the invention, the money-collecting efficiency is greatly improved and secondary marketing is carried out.
Description
Technical field
The present invention relates to the system and method for a kind of mobile payment and marketing, particularly relate to a kind of system and method collecting Zhi Fuyu marketing one.
Background technology
The Chinese of POS (Point of sales terminal) is meant to " point of sale ", and full name is point of sale information control system, is that one is furnished with bar code or OCR code skill terminal reader, has cash or amount cashier function of bartering.Its main task concludes the business to commodity and media to provide data, services and management function, and carry out the clearing of account.
POS is a kind of multi-functional terminal end, the contributing businessman it being arranged on credit card is unified into network with accepting in site with computing machine, just can realize electronic funds automatic account transfer, it has functions such as supporting consumption, pre-authorization, inquiry into balance and account transfer, uses safe, quick, reliable.In block trade, capital management information is difficult to obtain, and imports POS system and mainly solves retail trade information management blind spot.But existing POS system can only complete simple payment with helping client, and well can not carry out client's water conservancy diversion, carries out secondary marketing etc.In addition, existing POS system can not allow user complete the Marketing Functions such as barcode scanning neck Securities, barcode scanning prize drawing, Stored Value, consumption, integration easily.
Summary of the invention
Based on this, be necessary to provide a kind of system and method carrying out mobile payment and marketing that can allow.
This system comprises:
At least one merchant terminal, at least one user terminal and operating service end, described operating service end binding connects merchant terminal, and is connected with user terminal by micro-letter public number of merchant terminal, and this operating service end comprises:
Payment unit, for occur when client and businessman transaction need pay time, send payment link details to user terminal to complete payment, or generate pay 2 D code information be presented in merchant terminal, user terminal can complete payment by micro-letter scanning;
Push unit, for after transaction completes, sends Transaction Details, after clicking relationship trading details, is entered neck Securities, is robbed the Marketing Functions of red packet, prize drawing, and complete Stored Value, consumption, integration by Transaction Details direct customers.
Wherein in an embodiment, described operating service end also comprises a print unit, for printing customer consumption information.
This mobile payment and marketing method comprise the following steps:
Merchant terminal and operating service end are set up to bind and is connected;
When client and businessman occur transaction need pay time, send payment link details to user terminal to complete payment, or generate pay 2 D code information be presented in merchant terminal, user terminal can complete payment by micro-letter scanning;
Invite customer pays close attention to merchant terminal public number, makes user terminal connect operating service end by micro-letter binding;
After transaction completes, send Transaction Details, after clicking relationship trading details, enter neck Securities by Transaction Details direct customers, rob the Marketing Functions of red packet, prize drawing, and complete Stored Value, consumption, integration.
This mobile payment and marketing method achieve mobile payment and can carry out good secondary marketing, allow user complete the Marketing Functions such as barcode scanning neck Securities, barcode scanning prize drawing, Stored Value, consumption, integration easily.
Accompanying drawing explanation
By the more specifically explanation of the preferred embodiments of the present invention shown in accompanying drawing, above-mentioned and other object of the present invention, Characteristics and advantages will become more clear.
Fig. 1 is the configuration diagram of an embodiment.
Fig. 2 is the function unit figure of operating service end in Fig. 1.
Fig. 3 is the process flow diagram of mobile payment and marketing method.
Embodiment
For enabling above-mentioned purpose of the present invention, feature and advantage become apparent more, are described in detail the specific embodiment of the present invention below in conjunction with accompanying drawing.Set forth a lot of detail in the following description so that fully understand the present invention.But the present invention can be much different from alternate manner described here to implement, those skilled in the art can when without prejudice to doing similar improvement when intension of the present invention, therefore the present invention is by the restriction of following public concrete enforcement.
Referring to Fig. 1, is the configuration diagram of the present embodiment, and wherein operating service end 1 is connected with merchant terminal 3 by WIFI (WirelessFidelity), wired, mobile network's (such as, 2G, 3G or 4G network).Described merchant terminal 3 is bound by micro-letter public number and described operating service end 1 and is connected to.Described operating service end 1 stores a large amount of businessmans activity data, such as, and businessman's planning action message, merchant web page, coupon, red packet, advertising pictures etc.Described merchant terminal 3 can be positioned over the place such as retail, fast food, Shang Chao, pharmacy under line, and it is a POS integrating Zhi Fuyu Marketing Functions.Described user terminal 2 adds the public number of described merchant terminal 3 by micro-letter and connects with described merchant terminal 3 and described operating service end 1.User by the payment Quick Response Code in micro-letter scanning merchant terminal 3, also can receive the payment link sent from merchant terminal 3, finally carry out payment.
After user terminal 2 pays, businessman can send Transaction Details, clicks and pays close attention to businessman's public number, after clicking relationship trading details, guide user to enter businessman's setting marketing scene by Transaction Details, meet user businessman, user pays and the problem of marketing diversity requirement requirement.Meanwhile, described merchant terminal 3 can provide barcode scanning to lead the Marketing Functions such as Securities, barcode scanning prize drawing, and integrated businessman member system, complete Stored Value, consumption, integration etc. by barcode scanning.
Because client is converted to by cash or mode of doing business of swiping the card client just can to complete transaction checkout mode by user terminal 2 under cashier or other scene.Thus greatly improve cash register efficiency, but also barcode scanning neck certificate, prize drawing can be completed smoothly, complete the Marketing Functions such as integration, Stored Value.
Refer to Fig. 2, be the function unit figure of the end of operating service described in Fig. 11, it comprises input block 101, collecting unit 102, payment unit 103, print unit 104, push unit 105.Wherein, described input block 101 for inputting the information needing inquiry or need confirm, such as, is inquired about businessman and is set up and the action message uploaded, binding businessman public number etc.
Described collecting unit 102 is for gathering the consumption information such as customer consumption detail, client's basic document, final consumption total price, the modes of payments, receipt order number, exchange hour uploaded from merchant terminal 3.
When described payment unit 103 need pay for there is transaction when client and businessman, send payment link details to user terminal 2 to complete payment.Also can generate 2 D code information is presented in merchant terminal 3, and user terminal 2 can complete payment after scanning.When there is reimbursement application, by merchant terminal 3, reimbursement application is proposed, after auditor's examination & verification, the automatic reimbursement of system.In addition, described payment unit 103 also for adding up all POS reimbursement records, as the flowing water odd numbers of every reimbursement, reimbursement time, refund amount, reimbursement state, affiliated shops and device number.
Print unit 104 be used for arranging merchant terminal 3 payment transaction complete after the type information of receipt.The information field that need print increases by print unit 104 or deletion etc.Described type information includes, but not limited to exchange hour, shops number, customer consumption detail, client's basic document, final consumption total price, the modes of payments, receipt order number etc.
Push unit 105 is for after transaction completes, businessman can send Transaction Details, and invite user to pay close attention to businessman's public number, after clicking relationship trading details and public number, guide user to enter businessman's setting marketing scene by Transaction Details, meet user businessman, user pays and the problem of marketing diversity requirement requirement.The marketing scene of described setting, Ke Yishi, pushes the product be associated according to consumer record before user, client's second purchase enthusiasm like this is high.
In addition, user terminal 2 also by the Quick Response Code in micro-letter scanning merchant terminal 3, can complete barcode scanning by a little client and lead Securities, robs the Marketing Functions such as red packet, prize drawing, complete Stored Value, consumption, integration etc. by barcode scanning.This coupon, after neck certificate, can be shared with good friend or leave oneself use by client.When client gets coupon, and when consuming next time, relevant coupon can be used to carry out paying the deduction and exemption amount of money and carrying out checking and writing off of this used coupon when paying.Such as, user's first uses " 5 " first coupon when buying Leather cover for handset, automatically reduces or remits and checks and writes off this " 5 " first coupon of user's first, make it be in using state when carrying out the amount of money when paying.
Referring to Fig. 3, is the process flow diagram of the method for mobile payment described in the present embodiment and marketing.
Step S301, sets up communication by merchant terminal 3 with operating service end 1 and is connected, and described merchant terminal 3 is by being connected with operating service end 1 by WIFI, wired, 2G, 3G or 4G network.
Step S302, is tied to operating service end 1 by the public number of merchant terminal 3.Need bind once just passable for merchant terminal under Same Scene 3.
Step S303, when client consumes, user needs payment information to be sent to user terminal 2 by merchant terminal 3 by described payment unit 103, and the payment information that user receives merchant terminal 3 transmission pays.In another embodiment, described payment information is presented at merchant terminal 3 with Quick Response Code form, and user terminal 2 can be paid by micro-this Quick Response Code of letter scanning.
Step S304, user terminal pays close attention to businessman's public number after paying.For the same micro-signal of same client, only need to pay close attention to once, just passable.
Step S305, after transaction completes, businessman can send Transaction Details, after clicking relationship trading details, guides user to enter businessman's setting marketing scene, meet user businessman by Transaction Details, user pays and the problem of marketing diversity requirement requirement.The marketing scene of described setting, Ke Yishi, pushes according to consumer record before user the product be associated and carries out secondary marketing.
Step S306, after client has concluded the business, user terminal 2 has scanned by micro-letter the Quick Response Code be presented in merchant terminal 3, can complete barcode scanning and lead Securities, robs the Marketing Functions such as red packet, prize drawing, complete Stored Value, consumption, integration etc. by barcode scanning by a little client.This coupon, after neck certificate, can be shared with good friend or leave oneself use by client.When client gets coupon, and when consuming next time, relevant coupon can be used to carry out paying the deduction and exemption amount of money and carrying out checking and writing off of this used coupon when paying.Such as, user's first uses " 5 " first coupon when buying Leather cover for handset, automatically reduces or remits and checks and writes off this " 5 " first coupon of user's first, make it be in using state when carrying out the amount of money when paying.
The above embodiment only have expressed several embodiment of the present invention, and it describes comparatively concrete and detailed, but therefore can not be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection domain of patent of the present invention should be as the criterion with claims.
Claims (10)
1. the system of a mobile payment and marketing, it comprises at least one merchant terminal, at least one user terminal and operating service end, and described operating service end binding connects merchant terminal, and is connected with user terminal by micro-letter public number of merchant terminal, it is characterized in that, this operating service end comprises:
Payment unit, for occur when client and businessman transaction need pay time, send payment link details to user terminal to complete payment, or generate pay 2 D code information be presented in merchant terminal, user terminal can complete payment by micro-letter scanning;
Push unit, for after transaction completes, sends Transaction Details, after clicking relationship trading details, is entered neck Securities, is robbed the Marketing Functions of red packet, prize drawing, and complete Stored Value, consumption, integration by Transaction Details direct customers.
2. the system of mobile payment as claimed in claim 1 and marketing, it is characterized in that, described operating service end also comprises an input block, for inputting the information needing inquiry or need confirm.
3. the system of mobile payment as claimed in claim 1 and marketing, it is characterized in that, described operating service end also comprises a collecting unit, for gather upload from merchant terminal customer consumption detail, client's basic document, final consumption total price, the modes of payments, receipt order number, exchange hour consumption information.
4. the system of mobile payment as claimed in claim 1 and marketing, it is characterized in that, this merchant terminal also comprises a print unit, for printing customer consumption information.
5. the system of mobile payment as claimed in claim 1 and marketing, is characterized in that, described push unit is also for carrying out personalized commodity and the correlation recommendation of coupon according to managing detailed catalogue of doing shopping in the past to user terminal.
6. the system of mobile payment as claimed in claim 1 and marketing, it is characterized in that, described merchant terminal is a POS (Point of sales terminal) machine.
7. a method for mobile payment and marketing, is characterized in that, it comprises the following steps:
Merchant terminal and operating service end are set up to bind and is connected;
When client and businessman occur transaction need pay time, send payment link details to user terminal to complete payment, or generate pay 2 D code information be presented in merchant terminal, user terminal can complete payment by micro-letter scanning;
Invite customer pays close attention to merchant terminal public number, makes user terminal connect operating service end by micro-letter binding;
After transaction completes, send Transaction Details, after clicking relationship trading details, enter neck Securities by Transaction Details direct customers, rob the Marketing Functions of red packet, prize drawing, and complete Stored Value, consumption, integration.
8. the method for mobile payment as claimed in claim 7 and marketing, is characterized in that, also comprise a step: the consumption information printing client.
9. the method for mobile payment as claimed in claim 7 and marketing, is characterized in that, also comprise a step: according to doing shopping in the past, managing detailed catalogue carried out personalized commodity and the correlation recommendation of coupon to user terminal.
10. the method for mobile payment as claimed in claim 7 and marketing, it is characterized in that, described merchant terminal is a POS (Point of sales terminal) machine.
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| CN201510453914.8A CN105023153A (en) | 2015-07-29 | 2015-07-29 | Mobile payment and marketing system and method |
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| CN106204115A (en) * | 2016-06-30 | 2016-12-07 | 腾讯科技（深圳）有限公司 | Information popularization method, server and client |
| CN106251277A (en) * | 2016-07-26 | 2016-12-21 | 中悦科技股份有限公司 | The processing method of a kind of lottery data, server and system |
| CN106254525A (en) * | 2016-09-12 | 2016-12-21 | ***股份有限公司 | A kind of information-pushing method and system |
| WO2017015893A1 (en) * | 2015-07-29 | 2017-02-02 | 深圳市华阳信通科技发展有限公司 | Mobile payment and marketing system and method |
| CN106530040A (en) * | 2016-10-26 | 2017-03-22 | 南京炫付信息技术有限公司 | Cloud-service-based marketing system |
| CN107153979A (en) * | 2016-03-06 | 2017-09-12 | 神州黑鹰（上海）信息科技有限公司 | The method and system of card two-dimensional code scanning shopping |
| CN107292668A (en) * | 2017-06-23 | 2017-10-24 | 济南卡巢网络科技有限公司 | Based on App towards businessman and the electronics member system and management method of consumer |
| CN107424000A (en) * | 2017-04-11 | 2017-12-01 | 阿里巴巴集团控股有限公司 | A kind of data capture method and device |
| CN107909405A (en) * | 2017-11-17 | 2018-04-13 | 阿里巴巴集团控股有限公司 | A kind of method of calibration, device and the electronic equipment of activity material |
| CN108765036A (en) * | 2018-08-14 | 2018-11-06 | 深圳市前海洛克智慧安防科技股份公司 | Identity code business promotion system and method based on smart lock |
| CN108765061A (en) * | 2018-05-02 | 2018-11-06 | 开源物联网（广州）有限公司 | Enterprise and user's integral intelligent service system |
| CN109087182A (en) * | 2018-09-19 | 2018-12-25 | 宁波优匠信息技术有限公司 | A kind of marketing management system of preferred quotient's clothes |
| WO2019000124A1 (en) * | 2017-06-25 | 2019-01-03 | 深圳市秀趣品牌文化传播有限公司 | Method for processing dividends of e-commerce platform products |
| CN109151015A (en) * | 2018-08-13 | 2019-01-04 | 南京敞视信息科技有限公司 | A kind of trading information safety method for pushing |
| CN109615409A (en) * | 2018-10-25 | 2019-04-12 | 阿里巴巴集团控股有限公司 | A kind of auxiliary user becomes the method, apparatus and electronic equipment of target class user |
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| WO2017015893A1 (en) * | 2015-07-29 | 2017-02-02 | 深圳市华阳信通科技发展有限公司 | Mobile payment and marketing system and method |
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Application publication date: 20151104 |