CN104965897A - Information recommendation method and device - Google Patents
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- CN104965897A CN104965897A CN201510364644.3A CN201510364644A CN104965897A CN 104965897 A CN104965897 A CN 104965897A CN 201510364644 A CN201510364644 A CN 201510364644A CN 104965897 A CN104965897 A CN 104965897A
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The present invention proposes an information recommendation method and device. The information recommendation method comprises: analyzing a search word and extracting an upper demand of the search word, wherein at least one upper demand is extracted; corresponding to each upper demand, performing polymerization on recommendation entities that meet the upper demand, wherein at least two recommendation entities meet the upper demand; and displaying the upper demand. According to the method provided by the invention, the recommendation hit rate can be improved, so that user demands are met and user experience is improved.
Description
Technical field
The present invention relates to the Internet search technology field, particularly relate to a kind of information recommendation method and device.
Background technology
When information search, usually content recommendation can be provided on the right side of Search Results.In prior art, right side is recommended mainly to recommend, with the relevant single entity of user's current search word (query), to initiate the new search based on clicked entity after clicking.Such as search for " Ah sweet's main story ", right side can recommend the people of the film relevant to " Ah sweet's main story " or search " Ah sweet's main story " also searching what entity, and these contents are all recommended by the form of single entity, initiates based on the new search of click on content after clicking.
But it is not recommend according to the intention of user that single entity is recommended, the probability of hit user's request is lower, is difficult to meet consumers' demand.
Summary of the invention
The present invention is intended to solve one of technical matters in correlation technique at least to a certain extent.
For this reason, one object of the present invention is to propose a kind of information recommendation method, and the method can improve recommendation hit rate, thus meets consumers' demand, and promotes Consumer's Experience.
Another object of the present invention is to propose a kind of information recommending apparatus.
For achieving the above object, the information recommendation method that first aspect present invention embodiment proposes, comprising: resolve search word, extract the upper strata demand of described search word, described upper strata demand is at least one; Corresponding each upper strata demand, be polymerized the recommended entity meeting described upper strata demand, wherein, the recommended entity meeting each upper strata demand is at least two; Show described upper strata demand.
The information recommendation method that first aspect present invention embodiment proposes, by extracting the upper strata demand of search word, and the recommended entity meeting upper strata demand is polymerized, and each upper strata demand comprises at least two recommended entity, relative to the way of recommendation of single entity, recommendation hit rate can be improved, thus meet consumers' demand, promote Consumer's Experience.
For achieving the above object, the information recommending apparatus that second aspect present invention embodiment proposes, comprising: acquisition module, for resolving search word, extract the upper strata demand of described search word, described upper strata demand is at least one; Aggregation module, for correspondence each upper strata demand, is polymerized the recommended entity meeting described upper strata demand, and wherein, the recommended entity meeting each upper strata demand is at least two; First display module, for showing described upper strata demand.
The information recommending apparatus that second aspect present invention embodiment proposes, extract the upper strata demand of search word, and the recommended entity meeting upper strata demand is polymerized, and each upper strata demand comprises at least two recommended entity, relative to the way of recommendation of single entity, recommendation hit rate can be improved, thus meet consumers' demand, promote Consumer's Experience.
The aspect that the present invention adds and advantage will part provide in the following description, and part will become obvious from the following description, or be recognized by practice of the present invention.
Accompanying drawing explanation
The present invention above-mentioned and/or additional aspect and advantage will become obvious and easy understand from the following description of the accompanying drawings of embodiments, wherein:
Fig. 1 is the schematic flow sheet of the information recommendation method that one embodiment of the invention proposes;
Fig. 2 is the schematic diagram determining recommended entity in the embodiment of the present invention from search word;
Fig. 3 is the schematic flow sheet of the information recommendation method that another embodiment of the present invention proposes;
Fig. 4 is a kind of displaying result schematic diagram in the embodiment of the present invention;
Fig. 5 is the schematic flow sheet of the information recommendation method that another embodiment of the present invention proposes;
Fig. 6 is another kind of displaying result schematic diagram in the embodiment of the present invention;
Fig. 7 is the schematic flow sheet of the information recommendation method that another embodiment of the present invention proposes;
Fig. 8 is another kind of displaying result schematic diagram in the embodiment of the present invention;
Fig. 9 is another kind of displaying result schematic diagram in the embodiment of the present invention;
Figure 10 is another kind of displaying result schematic diagram in the embodiment of the present invention;
Figure 11 is another kind of displaying result schematic diagram in the embodiment of the present invention;
Figure 12 is the structural representation of the information recommending apparatus that another embodiment of the present invention proposes;
Figure 13 is the structural representation of the information recommending apparatus that another embodiment of the present invention proposes.
Embodiment
Be described below in detail embodiments of the invention, the example of described embodiment is shown in the drawings, and wherein same or similar label represents same or similar module or has module that is identical or similar functions from start to finish.Being exemplary below by the embodiment be described with reference to the drawings, only for explaining the present invention, and can not limitation of the present invention being interpreted as.On the contrary, embodiments of the invention comprise fall into attached claims spirit and intension within the scope of all changes, amendment and equivalent.
Fig. 1 is the schematic flow sheet of the information recommendation method that one embodiment of the invention proposes, and the method comprises:
S11: resolve search word, extract the upper strata demand of described search word, described upper strata demand is at least one.
Wherein, main demand and upper strata demand can be divided into according to the demand that search word obtains, main demand is for meeting the major demands of search word itself, and corresponding result is the Search Results be illustrated in search results pages, and upper strata demand refers to why user searches for the original intent of this main demand.Such as, search word is the title of a Plants, then main demand can comprise the encyclopaedic knowledge of the plant of current search, the picture of the plant of current search, the cultural method etc. of the plant of current search.
According to the difference weighing dimension, upper strata demand can be one or more.For current search plant, upper strata demand can comprise multiple, such as, comprise the plant that applicable office is supported or the succulent etc. looking more lovely.
S12: corresponding each upper strata demand, is polymerized the recommended entity meeting described upper strata demand, and wherein, the recommended entity meeting each upper strata demand is at least two.
Such as, see Fig. 2, after receiving search word (query) (S21) of user's input, can extract upper strata demand (S22) according to this search word, upper strata demand uses upper strata demand one respectively in fig. 2, the second-class expression of upper strata demand, after extracting upper strata demand, also can be polymerized at least two recommended entity (S23) by corresponding each upper strata Requirement Acquisition, as in Fig. 2, corresponding upper strata demand six obtains entity one, entity is second-class.
Concrete, after receiving search word, can resolve this search word, to extract upper strata demand.
Such as, can train the behavioral data of a large number of users in advance, obtain training pattern, training pattern can show the corresponding relation between search word and upper strata demand.Afterwards, under current scene, after receiving search word, the training pattern that can obtain in advance according to this, and the search word of current reception, obtain corresponding upper strata demand.
The training algorithm of training pattern is not limited in the present embodiment, any existing suitable algorithm can be adopted to train existing training sample, to obtain training pattern.Such as, user's historical search word comprises the title of a film, belong to film of pursuing a goal with determination (which kind of film belongs to film of pursuing a goal with determination and can configure) by analyzing this movie contents, then can set up the corresponding relation between the film (search word) of content of pursuing a goal with determination and film of pursuing a goal with determination (upper strata demand).Thus under current scene, when receiving the movie name of a content of pursuing a goal with determination, can determine that a upper strata demand is film of pursuing a goal with determination.
Be understandable that, each search word can corresponding one or more upper stratas demand, and such as, when search word is the movie name of a content of pursuing a goal with determination, upper strata demand can comprise: good-looking film, film of pursuing a goal with determination, high film etc. of marking.
After extracting upper strata demand, can obtain the recommended entity meeting upper strata demand, and be polymerized the recommended entity under the demand of same upper strata, wherein, the recommended entity of each upper strata demand polymerization can be at least two.
With recommended entity in prior art be single entities unlike, in the present embodiment, each content recommendation is a upper strata demand, and each upper strata demand comprises at least two recommended entity.Such as, when a upper strata demand is the film of marking high, then multiple recommended entity can be comprised in the film that this scoring is high.Relation between each upper strata demand and its recommended entity comprised also can be pre-configured, thus after determining demand dimension, can find corresponding recommended entity in database.
S13: show described upper strata demand.
Such as, the upper strata demand as content recommendation is shown on the right side of Search Results.Upper strata demand is at least one, and each upper strata demand comprises at least two recommended entity, to improve recommendation hit rate.
In the present embodiment, by extracting the upper strata demand of search word, and the recommended entity meeting upper strata demand is polymerized, and each upper strata demand comprises at least two recommended entity, relative to the way of recommendation of single entity, recommendation hit rate can be improved, thus meet consumers' demand, promote Consumer's Experience.
In another embodiment, see Fig. 3, this information recommendation method can also comprise:
S31: the descriptor extracting each upper strata demand.
After the demand of acquisition each upper strata, corresponding descriptor can be extracted.Extraction algorithm also can pre-set, such as, extract readable higher text descriptor, understand to facilitate user.
S32: show each upper strata demand, and corresponding each upper strata demand, show the descriptor of described upper strata demand.
Show descriptor by corresponding upper strata demand, user can be made to see the content that a upper strata demand comprises at a glance, thus facilitate user to find the content recommendation of needs.
Such as, see Fig. 4, when the search word 41 of user's input is " Ah sweet's main story ", at least one upper strata demand 42 as shown in Figure 4 can be shown, and corresponding each upper strata demand shows descriptor 43.
In the present embodiment, show descriptor by corresponding upper strata demand, user can be facilitated to find required content.
In another embodiment, see Fig. 5, this information recommendation method also comprises:
S51: after user clicks a upper strata demand, shows the recommended entity that the upper strata demand clicked comprises.
Wherein, recommended entity can adopt layout of a page without columns form when showing.
Such as, click a upper strata demand in Fig. 4 as user after, see Fig. 6, show with the layout of a page without columns form recommended entity 61 that the upper strata demand clicked comprises.
In addition, by carrying out left cunning or right sliding operation to the layout of a page without columns, or click the arrow to the left or to the right on the layout of a page without columns, the recommended entity of current presentation in the layout of a page without columns can be changed, all recommended entity comprised in the demand of upper strata can be demonstrated.
In the present embodiment, by showing multiple recommended entity with layout of a page without columns form, the scope that recommended entity takies can be expanded, thus more recommended entity can be shown, and the recommended entity of current presentation dynamically can change.
In another embodiment, see Fig. 7, this information recommendation method can also comprise:
S71: after user clicks a recommended entity, current page shows the Search Results corresponding with the recommended entity clicked.
In prior art, when after click recommended entity, can jump on the new page and show the Search Results with the recommended entity clicked.
And in the present embodiment, can current page be upgraded, by Search Results that current page is shown from the Search Results corresponding with initial search word, be updated to the Search Results that the recommended entity of click is corresponding.
Such as, see Fig. 6, after user clicks a recommended entity " The Shawshank Redemption ", current page shows the Search Results 62 corresponding with the recommended entity clicked.Be understandable that, after click recommended entity, the relevant information with the recommended entity clicked can also be shown on current page, such as, in the layout of a page without columns, also show the featured performer that the recommended entity of click is corresponding, story introduction etc.
In the present embodiment, by showing the Search Results that the recommended entity of click is corresponding on current page, the viewing experience of immersion can be provided for user.
The above-mentioned bandwagon effect giving film.Be understandable that, the method for the embodiment of the present invention can be applied in the information recommendation of different field.
Such as, see Fig. 8, when personage recommends, when after the search word 81 receiving user's input, first can extract corresponding upper strata demand, afterwards when showing content recommendation, can show at least one upper strata demand 82, each upper strata demand comprises at least one recommended entity.And after user clicks a upper strata demand, show with the layout of a page without columns form recommended entity 83 that the upper strata demand clicked comprises.
Again such as, see Fig. 9, when recommending in tourist attractions, when after the search word 91 receiving user's input, first can extract corresponding upper strata demand, afterwards when showing content recommendation, can show at least one upper strata demand 92, each upper strata demand comprises at least one recommended entity.And after user clicks a upper strata demand, show with the layout of a page without columns form recommended entity 93 that the upper strata demand clicked comprises.
Again such as, see Figure 10, when service for life is recommended, when after the search word 101 receiving user's input, first can extract corresponding upper strata demand, afterwards when showing content recommendation, can show at least one upper strata demand 102, each upper strata demand comprises at least one recommended entity.And after user clicks a upper strata demand, show with the layout of a page without columns form recommended entity 103 that the upper strata demand clicked comprises.
Again such as, see Figure 11, when pet is recommended, when after the search word 111 receiving user's input, first can extract corresponding upper strata demand, afterwards when showing content recommendation, can show at least one upper strata demand 112, each upper strata demand comprises at least one recommended entity.And after user clicks a upper strata demand, show with the layout of a page without columns form recommended entity 113 that the upper strata demand clicked comprises.
Figure 12 is the structural representation of the information recommending apparatus that another embodiment of the present invention proposes, and this device 120 comprises:
Acquisition module 121, for resolving search word, extract the upper strata demand of described search word, described upper strata demand is at least one;
Wherein, main demand and upper strata demand can be divided into according to the demand that search word obtains, main demand is for meeting the major demands of search word itself, and corresponding result is the Search Results be illustrated in search results pages, and upper strata demand refers to why user searches for the original intent of this main demand.Such as, search word is the title of a Plants, then main demand can comprise the encyclopaedic knowledge of the plant of current search, the picture of the plant of current search, the cultural method etc. of the plant of current search.
According to the difference weighing dimension, upper strata demand can be one or more.For current search plant, upper strata demand can comprise multiple, such as, comprise the plant that applicable office is supported or the succulent etc. looking more lovely.
Aggregation module 122, for correspondence each upper strata demand, is polymerized the recommended entity meeting described upper strata demand, and wherein, the recommended entity meeting each upper strata demand is at least two;
Such as, see Fig. 2, after receiving the search word (query) of user's input, can extract upper strata demand according to this search word, upper strata demand uses upper strata demand one respectively in fig. 2, the second-class expression of upper strata demand, after extracting upper strata demand, also can be polymerized at least two recommended entity by corresponding each upper strata Requirement Acquisition, as in Fig. 2, corresponding upper strata demand six obtains entity one, entity is second-class.
Concrete, after receiving search word, can resolve this search word, to extract upper strata demand.
Such as, can train the behavioral data of a large number of users in advance, obtain training pattern, training pattern can show the corresponding relation between search word and upper strata demand.Afterwards, under current scene, after receiving search word, the training pattern that can obtain in advance according to this, and the search word of current reception, obtain corresponding upper strata demand.
The training algorithm of training pattern is not limited in the present embodiment, any existing suitable algorithm can be adopted to train existing training sample, to obtain training pattern.Such as, user's historical search word comprises the title of a film, belong to film of pursuing a goal with determination (which kind of film belongs to film of pursuing a goal with determination and can configure) by analyzing this movie contents, then can set up the corresponding relation between the film (search word) of content of pursuing a goal with determination and film of pursuing a goal with determination (upper strata demand).Thus under current scene, when receiving the movie name of a content of pursuing a goal with determination, can determine that a upper strata demand is film of pursuing a goal with determination.
Be understandable that, each search word can one or more upper strata demand corresponding, and such as, when search word is the movie name of a content of pursuing a goal with determination, upper strata demand can comprise: good-looking film, film of pursuing a goal with determination, high film etc. of marking.
After extracting upper strata demand, can obtain the recommended entity meeting upper strata demand, and be polymerized the recommended entity under the demand of same upper strata, wherein, the recommended entity of each upper strata demand polymerization can be at least two.
With recommended entity in prior art be single entities unlike, in the present embodiment, each content recommendation is a upper strata demand, and each upper strata demand comprises at least two recommended entity.Such as, when a upper strata demand is the film of marking high, then multiple recommended entity can be comprised in the film that this scoring is high.Relation between each upper strata demand and its recommended entity comprised also can be pre-configured, thus after determining upper strata demand, can find corresponding recommended entity in database.
First display module 123, for showing described upper strata demand.
Such as, the upper strata demand as content recommendation is shown on the right side of Search Results.Upper strata demand is at least one, and each upper strata demand comprises at least two recommended entity, to improve recommendation hit rate.
In the present embodiment, by extracting the upper strata demand of search word, and the recommended entity meeting upper strata demand is polymerized, each upper strata demand comprises at least two recommended entity, relative to the way of recommendation of single entity, can improve recommendation hit rate, thus meet consumers' demand, promote Consumer's Experience.
In another embodiment, see Figure 13, this device 120 also comprises:
Extraction module 124, for extracting the descriptor of each upper strata demand;
After the demand of acquisition each upper strata, corresponding descriptor can be extracted.Extraction algorithm also can pre-set, such as, extract readable higher text descriptor, understand to facilitate user.
Described first display module 123 specifically for: show each upper strata demand, and corresponding each upper strata demand, show the descriptor of described upper strata demand.
Show descriptor by corresponding upper strata demand, user can be made to see the content that a upper strata demand comprises at a glance, thus facilitate user to find the content recommendation of needs.
Such as, see Fig. 4, when the search word 41 of user's input is " Ah sweet's main story ", at least one upper strata demand 42 as shown in Figure 4 can be shown, and corresponding each upper strata demand shows descriptor 43.
In the present embodiment, show descriptor by corresponding upper strata demand, user can be facilitated to find required content.
In another embodiment, see Figure 13, this device 120 also comprises: the second display module 125, for click a upper strata demand as user after, shows the recommended entity that the upper strata demand clicked comprises.
Optionally, described second display module 125 specifically for:
After user clicks a upper strata demand, with layout of a page without columns form, show the recommended entity that the upper strata demand clicked comprises.
Such as, click a upper strata demand in Fig. 4 as user after, see Fig. 6, show with the layout of a page without columns form recommended entity 61 that the upper strata demand clicked comprises.
In addition, by carrying out left cunning or right sliding operation to the layout of a page without columns, or click the arrow to the left or to the right on the layout of a page without columns, the recommended entity of current presentation in the layout of a page without columns can be changed, all recommended entity comprised in the demand of upper strata can be demonstrated.
In the present embodiment, by showing multiple recommended entity with layout of a page without columns form, the scope that recommended entity takies can be expanded, thus more recommended entity can be shown, and the recommended entity of current presentation dynamically can change.
In another embodiment, see Figure 13, this device 120 also comprises: the 3rd display module 126, for click a recommended entity as user after, current page shows the Search Results corresponding with the recommended entity clicked.
In prior art, when after click recommended entity, can jump on the new page and show the Search Results with the recommended entity clicked.
And in the present embodiment, can current page be upgraded, by Search Results that current page is shown from the Search Results corresponding with initial search word, be updated to the Search Results that the recommended entity of click is corresponding.
Such as, see Fig. 6, after user clicks a recommended entity 611, current page shows the Search Results 62 corresponding with the recommended entity clicked.
In the present embodiment, by showing the Search Results that the recommended entity of click is corresponding on current page, the viewing experience of immersion can be provided for user; By showing related information, associating between search word and the recommended entity of click can be embodied.
The above-mentioned bandwagon effect giving film.Be understandable that, the device of the embodiment of the present invention can be applied in the information recommendation of different field.Specifically see Fig. 8-11, can not repeat them here.
It should be noted that, in describing the invention, term " first ", " second " etc. only for describing object, and can not be interpreted as instruction or hint relative importance.In addition, in describing the invention, except as otherwise noted, the implication of " multiple " refers at least two.
Describe and can be understood in process flow diagram or in this any process otherwise described or method, represent and comprise one or more for realizing the module of the code of the executable instruction of the step of specific logical function or process, fragment or part, and the scope of the preferred embodiment of the present invention comprises other realization, wherein can not according to order that is shown or that discuss, comprise according to involved function by the mode while of basic or by contrary order, carry out n-back test, this should understand by embodiments of the invention person of ordinary skill in the field.
Should be appreciated that each several part of the present invention can realize with hardware, software, firmware or their combination.In the above-described embodiment, multiple step or method can with to store in memory and the software performed by suitable instruction execution system or firmware realize.Such as, if realized with hardware, the same in another embodiment, can realize by any one in following technology well known in the art or their combination: the discrete logic with the logic gates for realizing logic function to data-signal, there is the special IC of suitable combinational logic gate circuit, programmable gate array (PGA), field programmable gate array (FPGA) etc.
Those skilled in the art are appreciated that realizing all or part of step that above-described embodiment method carries is that the hardware that can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, this program perform time, step comprising embodiment of the method one or a combination set of.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, also can be that the independent physics of unit exists, also can be integrated in a module by two or more unit.Above-mentioned integrated module both can adopt the form of hardware to realize, and the form of software function module also can be adopted to realize.If described integrated module using the form of software function module realize and as independently production marketing or use time, also can be stored in a computer read/write memory medium.
The above-mentioned storage medium mentioned can be ROM (read-only memory), disk or CD etc.
In the description of this instructions, specific features, structure, material or feature that the description of reference term " embodiment ", " some embodiments ", " example ", " concrete example " or " some examples " etc. means to describe in conjunction with this embodiment or example are contained at least one embodiment of the present invention or example.In this manual, identical embodiment or example are not necessarily referred to the schematic representation of above-mentioned term.And the specific features of description, structure, material or feature can combine in an appropriate manner in any one or more embodiment or example.
Although illustrate and describe embodiments of the invention above, be understandable that, above-described embodiment is exemplary, can not be interpreted as limitation of the present invention, and those of ordinary skill in the art can change above-described embodiment within the scope of the invention, revises, replace and modification.
Claims (10)
1. an information recommendation method, is characterized in that, comprising:
Resolve search word, extract the upper strata demand of described search word, described upper strata demand is at least one;
Corresponding each upper strata demand, be polymerized the recommended entity meeting described upper strata demand, wherein, the recommended entity meeting each upper strata demand is at least two;
Show described upper strata demand.
2. method according to claim 1, is characterized in that, also comprises:
Extract the descriptor of each upper strata demand;
Corresponding each upper strata demand, shows the descriptor of described upper strata demand.
3. method according to claim 1, is characterized in that, also comprises:
After user clicks a upper strata demand, show the recommended entity that the upper strata demand clicked comprises.
4. method according to claim 3, is characterized in that, the recommended entity that the upper strata demand that described displaying is clicked comprises, and comprising:
With layout of a page without columns form, show the recommended entity that the upper strata demand clicked comprises.
5. the method according to claim 3 or 4, is characterized in that, also comprises:
After user clicks a recommended entity, current page shows the Search Results corresponding with the recommended entity clicked.
6. an information recommending apparatus, is characterized in that, comprising:
Acquisition module, for resolving search word, extract the upper strata demand of described search word, described upper strata demand is at least one;
Aggregation module, for correspondence each upper strata demand, is polymerized the recommended entity meeting described upper strata demand, and wherein, the recommended entity meeting each upper strata demand is at least two;
First display module, for showing described upper strata demand.
7. device according to claim 6, is characterized in that, also comprises:
Extraction module, for extracting the descriptor of each upper strata demand;
Described first display module specifically for: show each upper strata demand, and corresponding each upper strata demand, show the descriptor of described upper strata demand.
8. device according to claim 6, is characterized in that, also comprises:
Second display module, for click a upper strata demand as user after, shows the recommended entity that the upper strata demand clicked comprises.
9. device according to claim 8, is characterized in that, described second display module specifically for:
After user clicks a upper strata demand, with layout of a page without columns form, show the recommended entity that the upper strata demand clicked comprises.
10. device according to claim 8 or claim 9, is characterized in that, also comprise:
3rd display module, for click a recommended entity as user after, current page shows the Search Results corresponding with the recommended entity clicked.
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| CN112749266A (en) * | 2021-01-19 | 2021-05-04 | 海尔数字科技(青岛)有限公司 | Industrial question and answer method, device, system, equipment and storage medium |
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