CN104918210B

CN104918210B - A kind of method and apparatus of information to be released for rendering

Info

Publication number: CN104918210B
Application number: CN201410088382.8A
Authority: CN
Inventors: 陈海丹; 徐惠
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2014-03-11
Filing date: 2014-03-11
Publication date: 2019-05-31
Anticipated expiration: 2034-03-11
Also published as: CN104918210A

Abstract

The object of the present invention is to provide a kind of method and apparatus of information to be released for rendering, according to the method for the present invention include: acquisition target position information；According to the target position information, determine it is corresponding with the target position information, for providing at least one candidate target of information to be released；Obtain at least one information to be released that each candidate target at least one described candidate target provides respectively, and Resource Properties information corresponding at least one described information to be released；According to the Resource Properties information of each information to be released, the one or more information to be released of selection are presented.According to the present invention the advantages of, is: being user's recommendation information according to the target position information, improves the accuracy of information recommendation；Information to be released and the Resource Properties information corresponding with the information to be released that each candidate target is provided for the user can be obtained in real time.

Description

A kind of method and apparatus of information to be released for rendering

Technical field

The present invention relates to field of computer technology more particularly to a kind of method and apparatus of information to be released for rendering.

Background technique

In the prior art, map products are that user's recommendation information mainly determines user according to the historical search data of user Demand, so that relevant information is presented to the user.According to such mode, it can not accurately predict user in the need of current time Ask, also, method according to prior art, can not obtain in real time each trade company for the user provide information to be released with And bid information corresponding with the information to be released, more there is targetedly recommendation information so as to provide, it is even more impossible to The geographical location where user is obtained according to the motion state of user and predicts the demand of user in conjunction with current time, with spirit The target position information of user is obtained livingly, and information to be released corresponding with its target position information is presented in time.

Summary of the invention

The object of the present invention is to provide a kind of method and apparatus of information to be released for rendering.

According to an aspect of the invention, there is provided a kind of method of information to be released for rendering, wherein the method The following steps are included:

A obtains target position information；

B according to the target position information, determine it is corresponding with the target position information, for providing information to be released At least one candidate target；

C obtains at least one letter to be released that each candidate target at least one described candidate target provides respectively Breath, and Resource Properties information corresponding at least one described information to be released；

D selects one or more information to be released to be presented according to the Resource Properties information of each information to be released.

According to an aspect of the present invention, a kind of presentation device of information to be released for rendering is additionally provided, wherein institute Stating presentation device includes:

First acquisition device, for obtaining target position information；

Determining device, for according to the target position information, determine it is corresponding with the target position information, for mentioning For at least one candidate target of information to be released；

Second acquisition device provides extremely for obtaining each candidate target at least one described candidate target respectively Few information to be released, and Resource Properties information corresponding at least one described information to be released；

Selection device, for the Resource Properties information according to each information to be released, the one or more letters to be released of selection Breath is presented.

Compared with prior art, the invention has the following advantages that 1) by being pushed away according to the target position information for user Information is recommended, the accuracy of information recommendation is improved；2) can obtain in real time each candidate target for the user provide to Release information and the Resource Properties information corresponding with the information to be released, more have specific aim so as to provide Recommendation information, improve recommendation success rate；3) by obtaining the movement state information for the mobile terminal that user uses, Neng Gougen The geographical location where user is obtained according to the motion state of user and predicts the demand of user in conjunction with current time, with flexible Ground obtains the target position information of user, and information to be released corresponding with its target position information is presented in time.

Detailed description of the invention

By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, of the invention other Feature, objects and advantages will become more apparent upon:

Fig. 1 illustrates a kind of method flow diagram of information to be released for rendering according to the present invention；

Fig. 2 illustrates a kind of structural schematic diagram of the presentation device of information to be released for rendering according to the present invention.

The same or similar appended drawing reference represents the same or similar component in attached drawing.

Specific embodiment

Present invention is further described in detail with reference to the accompanying drawing.

Fig. 1 illustrates a kind of method of information to be released for rendering according to the present invention.According to the method for the present invention Including step S1, step S2, step S3 and step S4.

Wherein, it is realized according to the method for the present invention by the inclusion of the presentation device in computer equipment.The calculating Machine equipment includes that one kind can be according to the instruction for being previously set or storing, the automatic electricity for carrying out numerical value calculating and/or information processing Sub- equipment, hardware include but is not limited to microprocessor, specific integrated circuit (ASIC), programmable gate array (FPGA), number Processor (DSP), embedded device etc..The computer equipment includes the network equipment and/or user equipment.

Wherein, the network equipment includes but is not limited to the service of single network server, multiple network servers composition Device group or the cloud being made of a large amount of hosts or network server for being based on cloud computing (Cloud Computing), wherein cloud computing It is one kind of distributed computing, a super virtual computer consisting of a loosely coupled set of computers.Wherein, according to The network equipment of the invention is connected with mobile terminal, information to be released is presented to the mobile terminal.

The user equipment include but is not limited to any one can with user by keyboard, mouse, remote controler, touch tablet, Or the modes such as voice-operated device carry out human-computer interaction and can provide the electronic product of Map Services, for example, laptop computer, plate are electric Brain, smart phone, PDA, handheld device etc..Preferably, the user equipment includes such as smart phone mobile terminal.

Preferably, the presentation device is contained in the network equipment that can carry out data transmission with user equipment.

Preferably, the presentation device is contained in mobile terminal.

Wherein, network locating for the user equipment and the network equipment includes but is not limited to internet, wide area network, metropolitan area Net, local area network, VPN network etc..

It should be noted that the user equipment, the network equipment and network are only for example, other are existing or from now on may be used Can occur user equipment, the network equipment and network be such as applicable to the present invention, should also be included in the scope of the present invention with It is interior, and be incorporated herein by reference.

Referring to Fig.1, in step sl, the presentation device obtains target position information.

Wherein, the target position information includes following any address information:

1) geographical location information；For example, latitude and longitude coordinates information etc..

2) address information of provided Map Services.

Wherein, the mode that presentation device obtains target position information includes following any:

1) presentation device obtains the geographical location information of user, to determine the target according to the geographical location information Location information.

Specifically, presentation device by with global positioning system (GPS, Global Positioning System) equipment Interaction, the mobile terminal that user uses is positioned, with the geographical location information of the determination user.Then, dress is presented Set the corresponding address information obtained geographical location information is converted in the map.

Preferably, presentation device detects the movement state information of the user, whether to judge the movement state information Meet predetermined acquisition condition.Also, when judging that the movement state information meets predetermined acquisition condition, presentation device obtains institute State the geographical location information of user.

Wherein, the movement state information includes being used to indicate the relevant information of the motion state of the user.Preferably, The movement state information include but is not limited to it is following at least any one:

I) whether user remains static；

Ii) the movement velocity of user；

Iii) the motion profile of user.

Wherein, the movement state information can be obtained by the interaction of the presentation device and GPS device.

Wherein, the predetermined acquisition condition include but is not limited to it is following at least any one:

I) preselected threshold condition, for example, being used to indicate the quiescent time threshold value of the maximum value of stationary state duration, again For example, being used to indicate movement velocity threshold value of the minimum of movement velocity etc.；

Ii) predetermined path of movement condition.

Predetermined acquisition condition was used as 10 minutes for example, setting quiescent time threshold value.Presentation device gets mobile terminal Be initially located in stationary state in time point 14:31:45, also, the mobile terminal in time point 14:41:45 still in static shape State, then presentation device obtains the address information " garden road 24 " that user is presently in position based on the interaction with GPS device, And " garden road 24 " is determined as target position information.

2) presentation device obtains the query information of user's input, according to query information determination and the query information Corresponding one or more target position information.

Specifically, presentation device searched within a predetermined range according to the query information one relevant to the query information or Multiple address informations, and the one or more address information is determined as target position information.

Preferably, when query information includes one or more address informations, presentation device is by the one or more address Information is as target position information.

For example, the query information that presentation device gets user's input is " seabed fishing ", user is presently in the ground of position Location information be " garden road 24 ", geographical location information of the presentation device based on the query information and the user, obtain and its Corresponding nearest chafing dish restaurant is " fishing out Dongzhimen branch in seabed ", address add_1.Also, presentation device is got in add_1 For the center of circle, radius is that there are also other two seabeds to fish out shops in the border circular areas of 1 km, and address is respectively add_2 and add_3. Then, add_1, add_2 and add_3 are determined as target position information by presentation device.

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to limit of the invention System, it should be appreciated by those skilled in the art that any implementation for obtaining target position information, should be included in model of the invention In enclosing.

Then, in step s 2, presentation device is according to the target position information, the determining and target position information pair It is answering, for providing at least one candidate target of information to be released.

Wherein, the information to be released includes information relevant to service provided by the candidate target or product.It is preferred that Ground, the information to be released include advertising information corresponding with the candidate target.

Wherein, the candidate target includes the object for providing a user its information to be released.Preferably, the candidate Object includes trade company.

Wherein, presentation device is according to the target position information, determine it is corresponding with the target position information, for mentioning It is included but is not limited to any of the following for the mode of at least one candidate target of information to be released:

1) presentation device obtains one or more candidate targets in preset range corresponding with the target position information.

For example, presentation device is by using the address of target position information as the center of circle, radius is each in the border circular areas of 1km Trade company is as candidate target.

2) presentation device is according to the target position information and current time information, it is determining with the target position information and Current time information is corresponding, for providing at least one candidate target of information to be released.

Wherein, the current time information is used to indicate the time point that presentation device obtains target position information.

Wherein, presentation device is determining to believe with the target position according to the target position information and current time information Breath is corresponding with current time information, includes but is not limited to any of the following for providing the mode of information to be released:

I) presentation device obtains current time information, and according to the current time information, and with each period pair The demand object type answered, in preset range corresponding with the target position information it is determining with the target position information and Current time information is corresponding, for providing at least one candidate target of information to be released.Wherein, the demand object type It is used to indicate the classification of the object of the possible demand of preset user corresponding with each period.

Wherein, it includes but is not limited to following that presentation device, which determines demand object class corresponding with each period otherwise, It is any:

(a) presentation device obtains corresponding demand object type of preset each period；

(b) search that presentation device obtains search engine records information, and according to each period to the historical search Record is counted, and to obtain one or more searched objects corresponding with each period, and is based on each period pair The one or more answered is searched object and determines demand object type corresponding with the period.

Wherein, described search record information includes the query information of multiple users.Preferably, described search records packet Include the selection information of multiple users couple search result corresponding with query information.

Preferably, presentation device is searched in objects according to one or more corresponding with each period, searched The frequency highest searched object determines demand object type corresponding with the period.

For example, default 7 periods corresponding demand object type is as shown in table 1 below.Presentation device is in time point 19:24:43 get user target position information be add_4, then presentation device according to table 1 determine current time correspond to pair As classification " food and drink " and " market ".Then, presentation device is centered on add_4, side length be 2 kms square area in look into It askes " food and drink " and " market ", and acquisition belongs to classification " food and drink " and the object in " market " and has " garden roast duck " and " garden general merchandise ". Then, " garden roast duck " and " garden general merchandise " is determined as candidate target by presentation device.

Table 1

Period	Demand object type
		00:00 to 06:00	It stays
06:00 to 09:00	Food and drink, park
		09:00 to 11:00	Florist's shop
11:00 to 14:00	Food and drink
		14:00 to 17:00	Library
17:00 to 20:00	Food and drink, market
		20:00 to 24:00	Cinema

Ii) presentation device obtained in the period corresponding with current time information, and the one or more of user query is searched Rope object, and object is searched according to the one or more, it is determined in preset range corresponding with the target position information It is corresponding with the target position information and current time information, for providing at least one candidate target of information to be released.

For example, presentation device is add_5 in the target position information that time point 19:24:43 gets user, and present It is " Friday dining room " that device, which gets the highest object of volumes of searches in first five minute at the time point,.Then, presentation device It obtains centered on add_5, side length is the shops in all Friday dining rooms in the square area of 4 kms as candidate right As.

3) when the presentation device has obtained the query information of user, presentation device according to the query information, with It is inquired in the corresponding preset range of the target position information, to determine at least one candidate corresponding with the query information Object.

Wherein, presentation device determines at least one candidate target corresponding with the target position information and query information Mode includes but is not limited to any of the following:

I) presentation device is looked into preset range corresponding with the target position information according to the query information It askes, to obtain the object that object-related information and query information match, and the object of acquisition is determined as and the query information At least one corresponding candidate target.

Wherein, the object-related information includes the information for describing the object, it is preferable that the object-related information packet It includes but is not limited to following any:

(a) object oriented；

(b) object factory information；

(c) object comment information.

For example, the query information of user's input is " chafing dish restaurant ", the target position information of user is add_6, then dress is presented It sets using add_6 as the center of circle, radius is to inquire " chafing dish restaurant " in the border circular areas of 2km, and by object-related information and " chafing dish The object " Donglaishun west city branch " and " chongqing chafing dish " that shop " matches are determined as candidate target.

Ii) presentation device according to the query information and is the preset one or more object type of all objects, It is inquired in preset range corresponding with the target position information, is matched with obtaining object-related information with query information Object and belong in the area the object pre-set categories all objects, and the object of acquisition is determined as looking into this Ask at least one corresponding candidate target of information.

For example, the query information that presentation device gets user's input is " nice chafing dish restaurant ", the target position of user Information is add_7.Then, presentation device is inquired, and obtain centered on add_7 in the square area that side length is 4km It is " fishing out chafing dish Haidian branch in seabed " that object-related information, which is obtained, with the object that " nice chafing dish restaurant " matches.Then, dress is presented It sets according to being " fishing out chafing dish Haidian branch in seabed " preset classification " chafing dish " and " food and drink ", gets in the region and belong to classification All objects " fishing out Haidian branch in seabed ", " happy Shabu pot " and " Aixin Dining-hall " of " chafing dish " or " food and drink ", as candidate target.

4) presentation device is according to the target position information and user related information, to determine and the target position information It is corresponding, for providing at least one candidate target of information to be released.

Wherein, the user related information includes but is not limited to any of the following:

I) user's history searches for information；

Ii) preset user preference information.

Wherein, presentation device searches for information according to user's history, determines one or more demands pair corresponding with the user As classification, and it is based on the demand object type, determines at least one in preset range corresponding with the target position information A candidate target.Alternatively, presentation device determines one or more need corresponding with the user according to preset user preference information Seek object type, and be based on the demand object type, determine within a predetermined range it is corresponding with the target position information at least One candidate target.

It should be noted that presentation device can be according to the target position information, and combines aforementioned current time information, looks into That askes in information and user related information one or more determines at least one candidate target.

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to limit of the invention System, it should be appreciated by those skilled in the art that any determine and the target position information pair according to the target position information The implementation of candidate target answer, for providing information to be released, should be included in the scope of the present invention.

Then, in step s3, presentation device obtains each candidate target at least one described candidate target respectively At least one information to be released provided, and Resource Properties information corresponding at least one described information to be released.

Wherein, the Resource Properties information is used to determine the priority of each information to be released.Preferably, the resource category Property information include but is not limited to it is following any one of at least:

I) bid information of information to be released；

Ii) margin of preference information corresponding with the candidate target.

Wherein, presentation device obtains information to be released that each candidate target provides and money corresponding with the information to be released The mode of source attribute information includes but is not limited to any of the following:

1) presentation device first sends prompt information to the information publishing side where at least one described candidate target respectively, with At least one described candidate target is prompted, then, presentation device obtains each time at least one described candidate target respectively At least one for selecting object to be fed back based on prompt information information to be released, and it is corresponding with each information to be released Resource Properties information.

First example according to the present invention, presentation device in step s 2 fixed candidate target be obj_1, obj_2, Obj_3 and obj_4.Then, presentation device sends prompt information to four candidate targets respectively, four candidate target difference Corresponding terminal user inputs the Resource Properties information of each information to be released, and by corresponding terminal by information to be released and The Resource Properties information of each information to be released feeds back to presentation device.Wherein, which includes each to be released The bid information and margin of preference information of information, as shown in table 2.

Table 2

Candidate target	Information to be released	Bid information	Margin of preference information
				obj_1	info_1	16 yuan/one click	8 folding of the whole audience
obj_2	info_2	18 yuan/one click	8.8 folding of the whole audience
				obj_3	info_3	12 yuan/one click	7 folding of the whole audience
obj_4	info_4	14 yuan/one click	9 folding of the whole audience

2) presentation device is by obtaining institute in the pre-stored respective information to be released of multiple objects and Resource Properties information State the information to be released and Resource Properties information of at least one candidate target.

Wherein, the respective information to be released of pre-stored multiple objects and Resource Properties information are storable in presentation In user/network equipment belonging to device.Alternatively, the respective information to be released of pre-stored multiple objects and resource category Property information be storable in the presentation device by network connection other equipment in.

Then, in step s 4, presentation device selects one or more according to the Resource Properties information of each information to be released A information to be released is presented.

Resource Properties information of the presentation device according to each information to be released, the one or more information progress to be released of selection The mode of presentation includes but is limited to following any:

1) presentation device determines the priority of each information to be released according to the Resource Properties information of information to be released, so Afterwards, presentation device is presented according to the one or more information to be released of the priority of each information to be released selection.

Preferably, the object is higher for the bid information of its information to be released provided, what which had Priority is higher.

Continue to be illustrated foregoing First example, information info_1, info_2 to be released of presentation device acquisition, Info_3 and info_4 and its respective Resource Properties information are as shown in table 2, then presentation device is excellent according to the bid information of table 2 First selection front three bid information highest info_2, info_1 and info_4 is presented.

2) when the presentation device has obtained the query information of user, presentation device is according to the money of each information to be released Source attribute information, and query information obtained is combined, to select one or more information to be released to be presented.

Wherein, presentation device is according to the Resource Properties information of each information to be released, and combines query information obtained, Mode to select one or more information to be released to be presented includes but is not limited to any of the following:

I) presentation device obtains the information correlation between the query information and each information to be released, then, Presentation device is according to the Resource Properties information of each information to be released and the information phase of each information to be released and query information Guan Du selects the one or more information to be released of selection to be presented.

Wherein, the information correlation is used to indicate the matching degree of query information Yu each information to be released.Preferably, The information correlation includes but is not limited to any of the following:

(a) match-percentage of query information and information to be released；

(b) match grade between query information and information to be released.

Continue to be illustrated foregoing First example, information info_1, info_2 to be released of presentation device acquisition, The respective bid information of info_3 and info_4 is as shown in table 2, the information phase of four information to be released that presentation device obtains Pass degree is as shown in table 3 below.Then, presentation device is preferential to select the highest information to be released of front three bid according to table 2 and table 3 Info_1, info_2 are " perfectly correlated " and the info_1 of " very related " and info_4 progress to information correlation in info_4 It presents.

Table 3

Information to be released	Information correlation	The object degree of correlation (%)
			info_1	It is perfectly correlated	100
info_2	It is general related	86
			info_3	It is very related	54
info_4	It is very related	63

Ii) presentation device obtains pair of each candidate target in the query information and at least one described candidate target As the degree of correlation, then, according to each corresponding to the Resource Properties information of each information to be released and each information to be released The object degree of correlation of candidate target and the query information, to select one or more information to be released to be presented.

Wherein, the object degree of correlation is used to indicate the matching journey of the object-related information of query information and each object Degree.Preferably, the information correlation includes but is not limited to any of the following:

(a) match-percentage of query information and object-related information；

(b) match grade between query information and object-related information.

Continue to be illustrated foregoing First example, information info_1, info_2 to be released of presentation device acquisition, The respective margin of preference information of info_3 and info_4 is as shown in table 2, pair for four information to be released that presentation device obtains As the degree of correlation is as shown in table 3.Then presentation device is preferential to select the maximum letter to be released of the front three margin of preference according to table 2 and table 3 Info_1 and info_2 of the object degree of correlation higher than 80% are presented in breath info_3, info_1 and info_2.

3) presentation device obtain each candidate target at least one described candidate target and between the user away from From information, then, presentation device is corresponding according to the Resource Properties information of each information to be released and each information to be released The range information of candidate target, the one or more information to be released of selection are presented.

Preferably, presentation device preferentially selects the lesser one or more information to be released of range information to be presented.

It should be noted that presentation device can be based on aforementioned Resource Properties information, and combine the aforementioned information degree of correlation, object One or more in the degree of correlation and the range information select one or more information to be released.

For example, presentation device obtains the query information " seabed fishing " of user's input in step sl, and believed based on the inquiry Breath obtains the address add_8 of corresponding nearest seabed fishing shops obj_5, as target position information.Then, in step In S2, presentation device obtain using add_8 as the center of circle, radius be 2km border circular areas in all dining room obj_5, obj_6, Obj_7 and obj_8 are as candidate target.Then, presentation device obtains this four meal as shown in table 4 below respectively in step s3 Information info_5, info_6, info_7 and info_8 to be released and its respective resource category of the corresponding terminal user's input in the Room Property information.Also, presentation device obtains distance d1, d2, d3 and d4 (wherein, d3 > that mobile terminal is respectively arrived in four dining rooms D4 > d1 > d2).Also, presentation device is according to query information " seabed fishing " and the corresponding information to be released in four dining rooms, Determine the information correlation and the object degree of correlation of four information to be released as shown in table 4 below.

Table 4

Information to be released	Resource Properties information	Information correlation (%)	The object degree of correlation (%)
				info_5	6 yuan/one click	100	100
info_6	8 yuan/one click	32	78
				info_7	2 yuan/one click	86	23
info_8	4 yuan/one click	75	45

Then, presentation device is according to the Resource Properties information of four information to be released, information correlation, the object degree of correlation And the range information calculates this four respective weight informations of information to be released, wherein for each information to be released, The rule that presentation device calculates weight is as follows:

Weighted value=initial weight value+is bidded weighted value+degree of correlation weighted value+distance weighting value；

Wherein, initial weight value=0；

After weighted value of bidding is sorts according to the bid information of each information to be released from low to high, the information to be released Bid ranking * 2；

Degree of correlation weighted value=information correlation weight+object degree of correlation weight；Wherein, for being obtained according to information correlation The mode for taking information correlation weight includes: information correlation weight=10 when information correlation >=90；When 90 > information phases When the degree > 50 of pass, information correlation weight=5；When information correlation≤50, information correlation weight=1；Also, according to right The mode of object degree of correlation weight and the side that information correlation weight is obtained herein according to information correlation are obtained as the degree of correlation Formula is identical, repeats no more；

Distance weighting value be according to after the sequence from big to small of the distance of each information to be released, the information to be released away from From ranking * 1.

Presentation device calculates separately to obtain information info_5, info_6, info_7 and info_ to be released according to the above rule 8 weight informations are as shown in table 5 below.

Table 5

Information to be released	Weight information
		info_5	29
info_6	18
		info_7	9
info_8	12

Then presentation device is according to table 5, selection weight information maximum front three info_5, info_6 and info_8 It is existing.

It should be noted that the above-mentioned examples are merely illustrative of the technical solutions of the present invention, rather than to limit of the invention System, it should be appreciated by those skilled in the art that any select information to be released according to the Resource Properties information of each information to be released The implementation presented, should be included in the scope of the present invention.

According to the method for the present invention, it by being user's recommendation information according to the target position information, improves information and pushes away The accuracy recommended；Further, it is possible to obtain in real time each candidate target for the user provide information to be released and with institute The corresponding Resource Properties information of information to be released is stated, more there is targetedly recommendation information so as to provide, improve Recommendation success rate；In addition, by the movement state information for obtaining the mobile terminal that user uses, it can be according to the movement of user State obtains geographical location where user and predicts the demand of user in conjunction with current time, neatly to obtain user's Target position information, and information to be released corresponding with its target position information is presented in time.

Fig. 2 illustrates a kind of structural schematic diagram of the presentation device of information to be released for rendering according to the present invention. Presentation device according to the present invention includes the first acquisition device 1, determining device 2, the second acquisition device 3 and selection device 4.

Referring to Fig. 2, the first acquisition device 1 obtains target position information.

2) address information of provided Map Services.

Wherein, the mode that the first acquisition device 1 obtains target position information includes following any:

1) the first acquisition device 1 according to the present invention further comprises that the first sub- acquisition device (not shown) and the first son are true Determine device (not shown).Wherein, the described first sub- acquisition device obtains the geographical location information of user, and first son determines dress It sets according to the geographical location information and determines the target position information.

Specifically, the first sub- acquisition device by with global positioning system (GPS, Global Positioning System) the interaction of equipment positions the mobile terminal that user uses, with the geographical location information of the determination user. Then, obtained geographical location information is converted to the corresponding address information in the map by the first sub- determining device.

Preferably, presentation device according to the present invention further includes detection device (not shown).Wherein, the detection device inspection The movement state information of the user is surveyed, to judge whether the movement state information meets predetermined acquisition condition.Also, works as and sentence When the movement state information of breaking meets predetermined acquisition condition, the first sub- acquisition device obtains the geographical location letter of the user Breath.

I) whether user remains static；

Ii) the movement velocity of user；

Iii) the motion profile of user.

Ii) predetermined path of movement condition.

Predetermined acquisition condition was used as 10 minutes for example, setting quiescent time threshold value.Detection device gets mobile terminal Be initially located in stationary state in time point 14:31:45, also, the mobile terminal in time point 14:41:45 still in static shape State, then the first sub- acquisition device obtains address information " the garden road that user is presently in position based on the interaction with GPS device No. 24 ", then, " garden road 24 " is determined as target position information by the first sub- determining device.

2) the first acquisition device 1 according to the present invention further comprises that the second sub- acquisition device (not shown) and the second son are true Determine device (not shown).Wherein, the described second sub- acquisition device obtains the query information of user's input, and second son determines dress It sets and one or more target position informations corresponding with the query information is determined according to the query information.

Specifically, the second sub- determining device is searched for relevant to the query information within a predetermined range according to the query information One or more address informations, and the one or more address information is determined as target position information.

Preferably, when query information includes one or more address informations, the second sub- determining device is by this or more A address information is as target position information.

For example, the query information that the second sub- acquisition device gets user's input is " seabed fishing ", and the first son obtains dress Set get user be presently in position address information be " garden road 24 ", the second sub- determining device be based on the query information And the geographical location information of the user, obtaining corresponding nearest chafing dish restaurant is " fishing out Dongzhimen branch in seabed ", address For add_1.Also, it is the center of circle that the second sub- determining device, which is got in add_1, and radius is that there are also another in the border circular areas of 1 km Shops is fished out in outer two seabeds, and address is respectively add_2 and add_3.Then, the second sub- determining device by add_1, add_2 and Add_3 is determined as target position information.

It is then determined device 2, according to the target position information, determination is corresponding with the target position information, is used for At least one candidate target of information to be released is provided.

Wherein it is determined that device 2, according to the target position information, determination is corresponding with the target position information, is used for The mode for providing at least one candidate target of information to be released includes but is not limited to any of the following:

1) determining device 2 obtains one or more candidate targets in preset range corresponding with the target position information.

2) determining device 2 is according to the target position information and current time information, the determining and target position information It is corresponding with current time information, for providing at least one candidate target of information to be released.

Wherein it is determined that device 2 is according to the target position information and current time information, it is determining to believe with the target position Breath is corresponding with current time information, includes but is not limited to any of the following for providing the mode of information to be released:

I) determining device 2 is according to the current time information and demand object type corresponding with each period of acquisition, Determination is corresponding with the target position information and current time information in preset range corresponding with the target position information , for providing at least one candidate target of information to be released.Wherein, the demand object type be used to indicate it is preset with Each period corresponding user may demand object classification.

Wherein it is determined that device 2 determine corresponding with each period demand object class otherwise including but not limited to Under it is any:

(a) determining device 2 obtains corresponding demand object type of preset each period；

(b) search that determining device 2 obtains search engine records information, and according to each period to the historical search Record is counted, and to obtain one or more searched objects corresponding with each period, and is based on each period pair The one or more answered is searched object and determines demand object type corresponding with the period.

Preferably, determining device 2 is searched in objects according to one or more corresponding with each period, searched The frequency highest searched object determines demand object type corresponding with the period.

For example, default 7 periods corresponding demand object type is as shown in table 6 below.First acquisition device 1 in when Between point 19:24:43 get user target position information be add_4, it is determined that device 2 according to table 6 determine current time pair It should be in object type " food and drink " and " market ".It is then determined device 2 is centered on add_4, side length is the square of 2 kms " food and drink " and " market " is inquired in region, and obtain the object for belonging to classification " food and drink " and " market " to have " garden roast duck " and " flower Garden general merchandise ".Then, it is determined that " garden roast duck " and " garden general merchandise " is determined as candidate target by device 2.

Table 6

Ii) determining device 2 obtained in the period corresponding with current time information, and the one or more of user query is searched Rope object, and object is searched according to the one or more, it is determined in preset range corresponding with the target position information It is corresponding with the target position information and current time information, for providing at least one candidate target of information to be released.

For example, the first acquisition device 1 is add_5 in the target position information that time point 19:24:43 gets user, and And it is " Friday dining room " that determining device 2, which gets the highest object of volumes of searches in first five minute at the time point,.Then, really Determine device 2 to obtain centered on add_5, side length is shops's conduct in all Friday dining rooms in the square area of 4 kms Candidate target.

3) when the described second sub- acquisition device has obtained the query information of user, determining device 2 is believed according to the inquiry Breath, is inquired in preset range corresponding with the target position information, corresponding with the query information at least with determination One candidate target.

Wherein it is determined that device 2 determines at least one candidate target corresponding with the target position information and query information Mode include but is not limited to any of the following:

I) determining device 2 carries out in preset range corresponding with the target position information according to the query information Inquiry to obtain the object that object-related information and query information match, and the object of acquisition is determined as believing with the inquiry Cease at least one corresponding candidate target.

(a) object oriented；

(b) object factory information；

(c) object comment information.

For example, the query information that the second sub- acquisition device gets user's input is " chafing dish restaurant ", the target position of user Information is add_6, it is determined that for device 2 using add_6 as the center of circle, radius is inquiry " chafing dish restaurant " in the border circular areas of 2km, and will The object " Donglaishun west city branch " and " chongqing chafing dish " that object-related information and " chafing dish restaurant " match are determined as candidate target.

Ii) determining device 2 according to the query information and is the preset one or more object type of all objects, It is inquired in preset range corresponding with the target position information, is matched with obtaining object-related information with query information Object and belong in the area the object pre-set categories all objects, and the object of acquisition is determined as looking into this Ask at least one corresponding candidate target of information.

For example, the query information that the second sub- acquisition device gets user's input is " nice chafing dish restaurant ", the second son is really Determining the target position information that device determines is add_7.It is then determined device 2 is centered on add_7, side length is the pros of 4km Shape is inquired in region, and obtaining object-related information with the object that " nice chafing dish restaurant " matches is " to fish out chafing dish in seabed Haidian branch ".Then, it is determined that device 2 is obtained according to for " seabed fish out chafing dish Haidian branch " preset classification " chafing dish " and " food and drink " Get all objects " fishing out Haidian branch in seabed " for belonging to classification " chafing dish " or " food and drink " in the region, " happy Shabu pot " and " love Heart dining room ", as candidate target.

4) determining device 2 is believed to determine with the target position according to the target position information and user related information Cease it is corresponding, for providing at least one candidate target of information to be released.

I) user's history searches for information；

Ii) preset user preference information.

Wherein it is determined that device 2 searches for information according to user's history, one or more demands pair corresponding with the user are determined As classification, and it is based on the demand object type, determines at least one in preset range corresponding with the target position information A candidate target.Alternatively, determining device 2 determines one or more need corresponding with the user according to preset user preference information Seek object type, and be based on the demand object type, determine within a predetermined range it is corresponding with the target position information at least One candidate target.

It should be noted that determining device 2 can according to the target position information, and combine aforementioned current time information, One or more in query information and user related information determine at least one candidate target.

Then, what each candidate target that the second acquisition device 3 obtains at least one described candidate target respectively provided At least one information to be released, and Resource Properties information corresponding at least one described information to be released.

I) bid information of information to be released；

Ii) margin of preference information corresponding with the candidate target.

Wherein, the second acquisition device 3 obtain information to be released that each candidate target provides and with the information pair to be released The mode for the Resource Properties information answered includes but is not limited to any of the following:

1) presentation device according to the present invention further includes suggestion device (not shown).Wherein, the suggestion device is first distinguished Prompt information is sent to the information publishing side where at least one described candidate target, to prompt at least one described candidate right As then, each candidate target that the second acquisition device 3 is obtained respectively at least one described candidate target is based on the prompt At least one information to be released that information is fed back, and Resource Properties information corresponding with each information to be released.

First example according to the present invention, the fixed candidate target of determining device 2 be obj_1, obj_2, obj_3 and obj_4.Then, suggestion device sends prompt information to four candidate targets respectively, and four candidate targets are corresponding Terminal user inputs the Resource Properties information of each information to be released, and by corresponding terminal by information to be released and it is each to The Resource Properties information of release information feeds back to the second acquisition device 3.Wherein, which includes each letter to be released The bid information and margin of preference information of breath, as shown in table 7.

Table 7

2) the second acquisition device 3 is by the pre-stored respective information to be released of multiple objects and Resource Properties information, Obtain the information to be released and Resource Properties information of at least one candidate target.

Then, Resource Properties information of the selection device 4 according to each information to be released, the one or more letters to be released of selection Breath is presented.

Wherein, Resource Properties information of the selection device 4 according to each information to be released, the one or more letters to be released of selection The mode presented is ceased to include but be limited to following any:

1) selection device 4 determines the priority of each information to be released according to the Resource Properties information of information to be released, so Afterwards, selection device 4 is presented according to the one or more information to be released of the priority of each information to be released selection.

Continue to be illustrated foregoing First example, information info_1, info_ to be released that the second acquisition device 3 obtains 2, info_3 and info_4 and its respective Resource Properties information are as shown in table 2, then selection device 4 is according to the bid information of table 2, Preferential selection front three bid information highest info_2, info_1 and info_4 are presented.

2) when the described second sub- acquisition device has obtained the query information of user, selection device 4 is according to each to be released The Resource Properties information of information, and query information obtained is combined, to select one or more information to be released to be presented.

Wherein, selection device 4 is according to the Resource Properties information of each information to be released, and combines inquiry obtained letter Breath, the mode to select one or more information to be released to be presented include but is not limited to any of the following:

I) selection device 4 obtains the information correlation between the query information and each information to be released, then, Selection device 4 is according to the Resource Properties information of each information to be released and the information of each information to be released and query information The degree of correlation selects the one or more information to be released of selection to be presented.

(a) match-percentage of query information and information to be released；

(b) match grade between query information and information to be released.

Continue to be illustrated foregoing First example, information info_1, info_ to be released that the second acquisition device 3 obtains 2, the respective bid information of info_3 and info_4 is as shown in table 7, the information for four information to be released that selection device 4 obtains The degree of correlation is as shown in table 8 below.Then, selection device 4 is preferential to select the highest letter to be released of front three bid according to table 7 and table 8 Cease info_1, info_2 and information correlation in info_4 be " perfectly correlated " to the info_1 of " very related " and info_4 into Row is presented.

Table 8

Ii) selection device 4 obtains each candidate target in the query information and at least one described candidate target The object degree of correlation, then, according to each corresponding to the Resource Properties information of each information to be released and each information to be released The object degree of correlation of a candidate target and the query information, to select one or more information to be released to be presented.

(a) match-percentage of query information and object-related information；

(b) match grade between query information and object-related information.

Continue to be illustrated foregoing First example, information info_1, info_ to be released that the second acquisition device 3 obtains 2, the respective margin of preference information of info_3 and info_4 is as shown in table 7, four information to be released that selection device 4 obtains The object degree of correlation is as shown in table 8.Then selection device 4 is preferential to select the front three margin of preference maximum pending according to table 7 and table 8 Info_1 and info_2 of the object degree of correlation higher than 80% are presented in cloth information info_3, info_1 and info_2.

3) presentation device obtain each candidate target at least one described candidate target and between the user away from From information, then, selection device 4 is corresponding according to the Resource Properties information of each information to be released and each information to be released The range information of candidate target, the one or more information to be released of selection are presented.

Preferably, preferentially the selection lesser one or more information to be released of range information is presented selection device 4.

It should be noted that selection device 4 can be based on aforementioned Resource Properties information, and combine the aforementioned information degree of correlation, right As one or more in the degree of correlation and the range information select one or more information to be released.

For example, the second sub- acquisition device obtains the query information " seabed fishing " of user's input, the second sub- determining device is based on The query information obtains the address add_8 of corresponding nearest seabed fishing shops obj_5, as target position information.It connects , determining device 2 is obtained using add_8 as the center of circle, and radius is all dining room obj_5, obj_6, obj_ in the border circular areas of 2km 7 and obj_8 is as candidate target.Then, the second acquisition device 3 obtains four dining rooms corresponding end as shown in table 9 respectively Information info_5, info_6, info_7 and info_8 to be released of end subscriber input and its respective Resource Properties information.And And presentation device also obtains distance d1, d2, d3 and d4 (wherein, d3 > d4 > d1 > that mobile terminal is respectively arrived in four dining rooms d2).Also, selection device 4, according to query information " seabed fishing " and the corresponding information to be released in four dining rooms, determination is as follows The information correlation and the object degree of correlation that this four information to be released determine shown in table 9.

Table 9

Then, selection device 4 is related according to the Resource Properties information of four information to be released, information correlation, object Degree and the range information calculate this four respective weight informations of information to be released, wherein for each letter to be released Breath, the rule that selection device 4 calculates weight are as follows:

Wherein, initial weight value=0；

Selection device 4 according to the above rule calculate separately to obtain information info_5, info_6, info_7 to be released and Info_8 weight information is as shown in the following table 10.

Table 10

Then selection device 4 selects weight information maximum front three info_5, info_6 and info_8 to carry out according to table 5 It presents.

According to the solution of the present invention, it by being user's recommendation information according to the target position information, improves information and pushes away The accuracy recommended；Further, it is possible to obtain in real time each candidate target for the user provide information to be released and with institute The corresponding Resource Properties information of information to be released is stated, more there is targetedly recommendation information so as to provide, improve Recommendation success rate；In addition, by the movement state information for obtaining the mobile terminal that user uses, it can be according to the movement of user State obtains geographical location where user and predicts the demand of user in conjunction with current time, neatly to obtain user's Target position information, and information to be released corresponding with its target position information is presented in time.

Software program of the invention can be executed to implement the above steps or functions by processor.Similarly, originally The software program (including relevant data structure) of invention can be stored in computer readable recording medium, for example, RAM is deposited Reservoir, magnetic or optical driver or floppy disc and similar devices.In addition, hardware can be used in fact in some steps of the invention or function It is existing, for example, as the circuit cooperated with processor thereby executing each function or step.

In addition, a part of the invention can be applied to computer program product, such as computer program instructions, when its quilt When computer executes, by the operation of the computer, it can call or provide according to the method for the present invention and/or technical solution. And the program instruction of method of the invention is called, it is possibly stored in fixed or moveable recording medium, and/or pass through Broadcast or the data flow in other signal-bearing mediums and transmitted, and/or be stored according to described program instruction operation In the working storage of computer equipment.Here, according to one embodiment of present invention including a device, which includes using Memory in storage computer program instructions and processor for executing program instructions, wherein when the computer program refers to When enabling by processor execution, method and/or skill of the device operation based on aforementioned multiple embodiments according to the present invention are triggered Art scheme.

It is obvious to a person skilled in the art that invention is not limited to the details of the above exemplary embodiments, Er Qie In the case where without departing substantially from spirit or essential attributes of the invention, the present invention can be realized in other specific forms.Therefore, no matter From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the present invention is by appended power Benefit requires rather than above description limits, it is intended that all by what is fallen within the meaning and scope of the equivalent elements of the claims Variation is included in the present invention.Any reference signs in the claims should not be construed as limiting the involved claims.This Outside, it is clear that one word of " comprising " does not exclude other units or steps, and odd number is not excluded for plural number.That states in system claims is multiple Unit or device can also be implemented through software or hardware by a unit or device.The first, the second equal words are used to table Show title, and does not indicate any particular order.

Claims

1. a kind of method of information to be released for rendering, wherein the described method comprises the following steps:

A obtains target position information；

B according to the target position information, determine it is corresponding with the target position information, for providing information to be released extremely A few candidate target；

C obtains at least one information to be released that each candidate target at least one described candidate target provides respectively, with And Resource Properties information corresponding at least one described information to be released；

D selects one or more information to be released to be presented according to the Resource Properties information of each information to be released；

Wherein, the step b the following steps are included:

According to the target position information and current time information, determining and the target position information and current time information It is corresponding, for providing at least one candidate target of information to be released.

2. according to the method described in claim 1, wherein, the method also includes:

Prompt information is sent at least one described candidate target, to prompt the candidate target；

Wherein, the step c includes:

The each candidate target obtained at least one described candidate target respectively is fed back at least based on the prompt information One information to be released, and Resource Properties information corresponding with each information to be released.

3. method according to claim 1 or 2, wherein the step a the following steps are included:

Obtain the geographical location information of user；

The target position information is determined according to the geographical location information.

4. according to the method described in claim 3, wherein, the method also includes:

The movement state information of the user is detected, to judge whether the movement state information meets predetermined acquisition condition；

When judging that the movement state information meets predetermined acquisition condition, the geographical location information of the user is obtained.

5. according to the method described in claim 1, wherein, the step a is further comprising the steps of:

Obtain the query information of user's input；

According to the query information, one or more target position informations corresponding with the query information are determined.

6. according to the method described in claim 5, wherein, the step d the following steps are included:

D1 combines query information obtained according to the Resource Properties information of each information to be released, to select one or more A information to be released is presented.

7. according to the method described in claim 6, wherein, the step d1 the following steps are included:

Obtain the information correlation between the query information and each information to be released；

It is related to the information of query information according to the Resource Properties information of each information to be released and each information to be released It spends to select the one or more information to be released of selection.

8. according to the method described in claim 6, wherein, the step d1 the following steps are included:

Obtain the object degree of correlation of each candidate target in the query information and at least one described candidate target；

According to each candidate target corresponding to the Resource Properties information of each information to be released and each information to be released With the object degree of correlation of the query information, to select one or more information to be released to be presented.

9. according to the method described in claim 1, wherein, the method also includes following steps:

Obtain the distance between each candidate target and the user at least one described candidate target information；

Wherein, the step d includes:

Believed according to the Resource Properties information of each information to be released and the distance of the corresponding candidate target of each information to be released Breath, the one or more information to be released of selection are presented.

10. a kind of presentation device of information to be released for rendering, wherein the presentation device includes:

First acquisition device, for obtaining target position information；

Determining device, for according to the target position information, determine it is corresponding with the target position information, for offer to At least one candidate target of release information；

Second acquisition device, at least one provided for obtaining each candidate target at least one described candidate target respectively A information to be released, and Resource Properties information corresponding at least one described information to be released；

Selection device, for the Resource Properties information according to each information to be released, the one or more information to be released of selection into Row is presented；

Wherein, the determining device is used for:

11. presentation device according to claim 10, wherein the presentation device further include:

Suggestion device, for sending prompt information at least one described candidate target, to prompt at least one described candidate right As；

Wherein, second acquisition device is used for:

12. presentation device according to claim 10, wherein first acquisition device includes:

First sub- acquisition device, for obtaining the geographical location information of user；

First sub- determining device, for determining the target position information according to the geographical location information.

13. presentation device according to claim 12, wherein the presentation device further include:

Detection device, for detecting the movement state information of the user, to judge it is pre- whether the movement state information meets Surely condition is obtained；

Wherein, the first sub- acquisition device is used for:

14. presentation device according to claim 10, wherein first acquisition device further include:

Second sub- acquisition device, for obtaining the query information of user's input；

Second sub- determining device, for determining one or more mesh corresponding with the query information according to the query information Cursor position information.

15. presentation device according to claim 14, wherein the selection device is used for:

According to the Resource Properties information of each information to be released, and query information obtained is combined, to select one or more Information to be released is presented.

16. presentation device according to claim 15, wherein the selection device is used for:

17. presentation device according to claim 15, wherein the selection device is used for:

18. presentation device according to claim 10, wherein the presentation device is also used to:

Wherein, the selection device is also used to: