CN104753929A - Content pushing method, server, terminal and system - Google Patents
Content pushing method, server, terminal and system Download PDFInfo
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- CN104753929A CN104753929A CN201510116387.1A CN201510116387A CN104753929A CN 104753929 A CN104753929 A CN 104753929A CN 201510116387 A CN201510116387 A CN 201510116387A CN 104753929 A CN104753929 A CN 104753929A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/40—Support for services or applications
- H04L65/4061—Push-to services, e.g. push-to-talk or push-to-video
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/60—Network streaming of media packets
- H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention provides a content pushing method, a server, a terminal and a system. The method specifically comprises the steps of receiving a content push request from a terminal and a selecting condition for selecting content; selecting the content meting the selecting condition from the stored content as the content to be pushed; determining a push sequence according to the user evaluation related information associated with the content to be pushed; pushing the content to be pushed to the corresponding terminal according to the push sequence in order to play through the terminal. According to the method, the content meeting the selecting condition is selected from the stored content as the content to be pushed, the push sequence is determined according to the user evaluation related information associated with the content to be pushed, the content satisfying a user is selected from the stored content and pushed to the terminal of the user, and therefore, the efficiency and effectiveness of content playing can be improved.
Description
Technical field
The application relates to field of computer technology, is specifically related to Vision Technology field, particularly relates to the method, server, terminal and the system that push content.
Background technology
Along with the development of current internet technology, advertisement pushing becomes one of application important in push technology field.Along with the enhancing of network transmission efficiency, the application of the technology such as large data, and the expansion of Internet advertising market scale, the application of advertisement pushing becomes more intelligent and precision.In the prior art at present, advertisement pushing on various user terminal, be included in before TV programme starts or video buffer time intercut propelling movement and to come advertisement, or push and current program content associated advertising content in program playing process, also with good grounds user watched custom regularly pushes the ad content that possibility user can pay close attention to.
The production technique of Current ad is uneven, and some advertisement has the picture of intention or beauty or the background music of grace and attract spectators cleverly due to it, and some advertisement may make most spectators dislike due to some advertising words or picture.The above-mentioned method for pushing of prior art belongs to rigid propelling movement, there is certain blindness.Cannot filter out and make the satisfied advertisement of spectators push to spectators.
Summary of the invention
This application provides a kind of method, server, terminal and the system that push content.
First aspect, this application provides a kind of method pushing content, described method comprises: the content that receiving terminal sends pushes request and the alternative condition for chosen content; From the content stored, select the content meeting described alternative condition to push content as waiting; Determine to push order based on evaluating relevant information with the described user waiting to push relevance; According to terminal from described propelling movement order to correspondence push described in wait push content, for above-mentioned terminal plays.
In some embodiments, described method also comprises: the user related information that receiving terminal sends, content correlated information and the user associated with described content correlated information evaluate relevant information; Described user related information, content correlated information and the user that associates with described content correlated information are evaluated relevant information associatedly store.
In some embodiments, described user related information at least comprises the identification information of user; Described content correlated information at least comprises the identification information of content.
In some embodiments, describedly determining to push order based on evaluating relevant information with the described user waiting to push relevance, comprising: determine that user evaluates assessment grade corresponding to relevant information; Wait that the user pushing relevance evaluates assessment grade corresponding to relevant information based on each, obtain each assessment grade statistics waiting to push relevance; Determine to push order according to the described assessment grade statistics waiting to push relevance.
In some embodiments, wait that all users pushing relevance evaluate assessment grade corresponding to relevant information based on each, obtain each assessment grade statistics waiting to push relevance, comprise: each assessment grade is mapped to a rating value, wherein, the higher described rating value of assessment grade is larger; Rating value corresponding to relevant information is evaluated to each all users waiting to push relevance and carries out statistical computation, to obtain corresponding assessment grade statistics.
In some embodiments, the assessment grade statistics waiting to push relevance described in described basis is determined to push order, comprise: wait that the numerical values recited of the assessment grade statistics pushing relevance is determined to push order according to described, wherein, the numerical value of described assessment grade statistics is larger, and corresponding waits that the propelling movement order pushing content is more forward.
In some embodiments, described method also comprises: in response to the request receiving the stopping propelling movement that terminal sends, stop pushing content.
Second aspect, this application provides a kind of method pushing content, described method comprises: send content to server and push request and the alternative condition for chosen content, selects the content meeting described alternative condition to push content as waiting for described server from the content stored; Receive described server according to push order push wait push content, wherein, the described server of described propelling movement order is determined based on evaluating relevant information with the described user waiting to push relevance; What receive described in broadcasting treats propelling movement content.
In some embodiments, described method also comprises: the user related information of acquisition correspondence, the content correlated information relevant to the content of current broadcasting and the user associated with described content correlated information evaluate relevant information; Send the user related information of described correspondence, the content correlated information relevant to the content of current broadcasting to server and the user that associates with described content correlated information evaluates relevant information, for server, described user related information, content correlated information and the user that associates with described content correlated information are evaluated relevant information and associatedly store.
In some embodiments, described user related information at least comprises the identification information of user; Described content correlated information at least comprises the identification information of content.
In some embodiments, described method also comprises: send the request stopping pushing to server, stops pushing content to make described server.
The third aspect, this application provides a kind of server, and described server comprises: receiving element, and the content sent for receiving terminal pushes request and the alternative condition for chosen content; Selected cell, pushes content for selecting the content meeting the described alternative condition that described receiving element receives from the content stored as waiting; Determining unit, determines to push order for evaluating relevant information based on the user waiting to push relevance described in selecting with described selected cell; Push unit, waits to push content, for described terminal plays described in pushing for the described propelling movement order determined according to described determining unit to the terminal of correspondence.
In some embodiments, described server also comprises: relevant information receiving element, and the user related information sent for receiving terminal, content correlated information and the user that associates with described content correlated information evaluate relevant information; Relevant information memory cell, evaluates relevant information associatedly store for described user related information, content correlated information and the user that associates with described content correlated information described relevant information receiving element received.
In some embodiments, described user related information at least comprises the identification information of user; Described content correlated information at least comprises the identification information of content.
In some embodiments, described determining unit comprises: rank determination subelement, for determining that user evaluates assessment grade corresponding to relevant information; Statistics obtains subelement, for waiting that the user pushing relevance evaluates assessment grade corresponding to relevant information based on each, obtains each assessment grade statistics waiting to push relevance; Push order determination subelement, determine to push order for obtaining the assessment grade statistics waiting to push relevance described in subelement acquisition according to described statistics.
In some embodiments, described statistics acquisition subelement is configured for: each assessment grade is mapped to a rating value, wherein, the higher described rating value of assessment grade is larger; Rating value corresponding to relevant information is evaluated to each all users waiting to push relevance and carries out statistical computation, to obtain corresponding assessment grade statistics.
In some embodiments, described propelling movement order determination subelement is configured for: wait that the numerical values recited of the assessment grade statistics pushing relevance is determined to push order according to described, wherein, the numerical value of described assessment grade statistics is larger, and corresponding waits that the propelling movement order pushing content is more forward.
In some embodiments, described server also comprises: stop unit, in response to the request receiving the stopping propelling movement that terminal sends, stops pushing content.
Fourth aspect, this application provides a kind of terminal, described terminal comprises: transmitting element, push request and the alternative condition for chosen content for sending content to server, from the content stored, select for described server the content meeting described alternative condition to push content as waiting; Content receipt unit, for receive described server according to push order push wait push content, wherein, the described server of described propelling movement order is determined based on evaluating relevant information with the described user waiting to push relevance; Broadcast unit, pushes content for playing waiting that described content receipt unit receives.
In some embodiments, described terminal also comprises: relevant information acquiring unit, for obtaining corresponding user related information, the content correlated information relevant to the content of current broadcasting and the user that associates with described content correlated information evaluates relevant information; Relevant information transmitting element, for sending the user related information of described correspondence that described relevant information acquiring unit obtains, the content correlated information relevant to the content of current broadcasting to server and the user that associates with described content correlated information evaluates relevant information, for server, described user related information, content correlated information and the user that associates with described content correlated information being evaluated relevant information and associatedly storing.
5th aspect, this application provides a kind of server, comprising: communication interface, processor, wherein, described communication interface is used for described server and terminal is carried out alternately, the described communication interface content that receiving terminal sends under the control of described processor pushes request and the alternative condition for chosen content, what described processor was undertaken by described communication interface and described server based on terminal selects the content meeting described alternative condition to push content as waiting alternately from the content stored, and determine to push order based on evaluating relevant information with the described user waiting to push relevance, described communication interface under the control of described processor according to terminal from described propelling movement order to correspondence push described in wait push content, for described terminal plays.
6th aspect, this application provides a kind of system, comprising: the server described in any one possible implementation of the 3rd or the 5th aspect or the 3rd or the 5th aspect and the terminal described in any one possible implementation of fourth aspect or fourth aspect.
The method of the propelling movement content that the application provides, server, terminal and system, content is pushed as waiting by selecting the content meeting alternative condition from the content stored, and determine to push order based on evaluating relevant information with the user waiting to push relevance, according to above-mentioned propelling movement order to terminal push wait push content.Thus filter out from the content stored and make customer satisfaction system content push to the terminal of user, improve efficiency and validity that content plays.
Accompanying drawing explanation
By reading the detailed description done non-limiting example done with reference to the following drawings, the other features, objects and advantages of the application will become more obvious:
Fig. 1 is the flow chart of an embodiment of the method for the propelling movement content that the embodiment of the present application provides;
Fig. 2 is the flow chart of another embodiment of the method for the propelling movement content that the embodiment of the present application provides;
Fig. 3 be the embodiment of the present application provide evaluate based on the user waiting to push relevance the flow chart that relevant information determines an embodiment of the method pushing order;
Fig. 4 is the flow chart of another embodiment of the method for the propelling movement content that the embodiment of the present application provides;
Fig. 5 is the structural representation of an embodiment of the server of the propelling movement content that the embodiment of the present application provides;
Fig. 6 is the structural representation of an embodiment of the terminal of the propelling movement content that the embodiment of the present application provides;
Fig. 7 is the structural representation of another embodiment of the server of the propelling movement content that the embodiment of the present application provides;
Fig. 8 is the structural representation of an embodiment of the system of the propelling movement content that the embodiment of the present application provides.
Embodiment
Below in conjunction with drawings and Examples, the application is described in further detail.Be understandable that, specific embodiment described herein is only for explaining related invention, but not the restriction to this invention.It also should be noted that, for convenience of description, in accompanying drawing, illustrate only the part relevant to Invention.
It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.Below with reference to the accompanying drawings and describe the application in detail in conjunction with the embodiments.
Terminal involved by the application can play video. programs.Object and is for simplicity described, in ensuing discussion, in conjunction with playing the terminal of video. programs to describe the exemplary embodiment of the application for example.Terminal can include but not limited to smart mobile phone, panel computer, pocket computer on knee, desktop computer, intelligent television and the internet television box connecting Digital Television etc.
Please refer to Fig. 1, it illustrates the flow process 100 of an embodiment of the method for the propelling movement content according to the application.The method can be performed by server.
As shown in Figure 1, in a step 101, the content that receiving terminal sends pushes request and the alternative condition for chosen content.
In the present embodiment, the information that foregoing can push for needs, as advertisement etc.In the present embodiment, content is preferably advertisement.In the one of the present embodiment realizes, user, when using terminal viewing TV programme, break for commercialsy, and user wants to utilize this time spot section to watch interested advertisement, can open content push mode if middle.At this moment, terminal can send content to server and push request, and request server is to terminal advertisement.
In the another kind of the present embodiment realizes, user can be arranged terminal in advance, and when using terminal viewing TV programme, the whether advertisement of the current broadcasting of terminal real-time judge, if current broadcasting is advertisement, opens content push mode automatically by terminal.At this moment, terminal can send content from trend server and push request, and request server is to terminal advertisement.
Be appreciated that the method that other can also be had to open content push mode, the application is to not limiting in this respect.
In the present embodiment, can also send to server the alternative condition being used for chosen content when terminal to server sends when content pushes request simultaneously.Alternative condition for chosen content is the condition of screening content.Above-mentioned alternative condition can be the type of content, and such as, above-mentioned alternative condition can be the type of advertisement.Wherein, the type of advertisement can be the classification of the product that advertisement is correlated with, e.g., and the advertisement of food category product, the advertisement of class of vehicles product and the advertisement etc. of commodity category product.Above-mentioned alternative condition can also be some feature of content, and such as, above-mentioned alternative condition can be some feature of advertisement.As, advertisement belt is had powerful connections music, advertisement is taken part in a performance by certain star, and advertisement is by certain director's shooting, and the plot of advertisement is made laughs.As long as be appreciated that alternative condition can as the condition of screening content, the application does not limit the particular content of alternative condition and form.
In the one of the present embodiment realizes, above-mentioned alternative condition can be that user sets when opening content push mode.In the another kind of the present embodiment realizes, above-mentioned alternative condition also can be that user pre-sets, and when content push mode is opened, the alternative condition of acquiescence is sent to server.In another of the present embodiment realizes, above-mentioned alternative condition can also be determine according to the content of current broadcasting, such as, is currently playing other advertisement of furniture, then current alternative condition is for selecting Related product to be other advertisement of furniture.Be appreciated that alternative condition can also have other setting means, the application is to not limiting in this respect.
Then, in a step 102, from the content stored, the content meeting above-mentioned alternative condition is selected to push content as waiting.
In the present embodiment, the content stored can be the content be stored in content data base, and such as, the content stored can be the advertisement be stored in advertising database.Be appreciated that the content stored can also be the content be stored in the form in non-data storehouse in storage medium, the file layout aspect of the application to content does not limit.
In the present embodiment, content needs when prestoring associatedly to store with the identification information of corresponding content, to search given content in the content stored.The identification information of content can be the unique identification information of content, and such as, the identification information of content can be the numbering etc. of advertisement.
In the one of the present embodiment realizes, advertisement associatedly can store with the feature tag of this advertisement (classification of this Advertisement association and characteristic information), such as, the Related product of certain advertisement is beverage, this advertisement has background music, the person of taking part in a performance of this advertisement is first-class etc., above-mentioned information and this advertisement associatedly can be stored.When server is selected until advertisement from the advertisement stored, directly select to meet the advertisement of alternative condition according to the feature tag (classification and characteristic information as with Advertisement association) of the advertisement stored.
In the another kind of the present embodiment realizes, advertisement can with corresponding advertisement numbering association store in advertising database, and the feature tag of this advertisement (with classification and the characteristic information of this Advertisement association) corresponding numbering with advertisement associatedly stores.When server is selected until advertisement from the advertisement stored, the advertisement needing the feature tag (classification and characteristic information as with Advertisement association) of the first advertisement according to having stored to determine to meet the advertisement of alternative condition is numbered, and then from advertising database, finds out corresponding advertisement according to advertisement numbering.
In another realization of the present embodiment, advertisement can with corresponding advertisement numbering association store in advertising database.When server is selected until advertisement from the advertisement stored, need first to resolve the played data of the advertisement stored, thus determine the advertisement meeting alternative condition.
Be appreciated that the mode that other can also be had from the content stored to select to meet the content of alternative condition, the application is to not limiting in this respect.
Then, in step 103, determine to push order based on evaluating relevant information with the above-mentioned user waiting to push relevance.
In the present embodiment, user evaluates relevant information is the relevant information that user evaluates certain advertisement.User evaluates the information that relevant information can be written form, also can be voice messaging, can also be the information of numeric form, can also be the information of Option Form.Be appreciated that user evaluates the information that relevant information can also be other form, the application does not limit the form aspect that user evaluates relevant information.
It should be noted that, user evaluates relevant information to be needed at least associatedly to store with the numbering of the advertisement associated, and each advertisement numbering can associate multiple user and evaluate relevant information (multiple user is to the evaluation of this advertisement).In the present embodiment, user can be evaluated in user's rating database that relevant information and the numbering of the advertisement associated associatedly be stored in.Also user can be evaluated relevant information to store together with the information such as the numbering of the advertisement associated and the feature tag of advertisement.The application is to not limiting in this respect.
In the present embodiment, relevant information can be evaluated according to the user waiting to push relevance to determine to push order.Such as, eachly wait that pushing the corresponding multiple user of content evaluates relevant information, wait to push multiple users corresponding to content and evaluate relevant information to each and carry out statistical analysis, can obtain the numerical value that one can reflect user's overall assessment, the size of numerical value is relevant to the quality that user evaluates.Therefore, eachly wait to push the corresponding numerical value that can reflect user's overall assessment of content, can determine to push order according to this numerical value, make user's overall assessment higher wait that the propelling movement order pushing content is more forward.
Finally, at step 104, according to terminal from above-mentioned propelling movement order to correspondence push above-mentioned wait push content, for above-mentioned terminal plays.
In the present embodiment, above-mentioned waiting can be pushed to terminal one by one according to above-mentioned propelling movement order and push content.In one implementation, push the next one again after can waiting to push content playing one and wait to push content, push above-mentioned waiting to terminal one by one according to propelling movement order and push content.In another implementation, also can push above-mentioned waiting to terminal one by one according to propelling movement order continuously and push content.Be appreciated that can also push above-mentioned waiting in another manner pushes content, the application is to not limiting in this respect.
The method that above-described embodiment of the application provides, content is pushed as waiting by selecting the content meeting alternative condition from the content stored, and determine to push order based on evaluating relevant information with the user waiting to push relevance, according to above-mentioned propelling movement order to terminal push wait push content.Thus filter out from the content stored and make customer satisfaction system content push to the terminal of user, improve efficiency and validity that content plays.
With further reference to Fig. 2, it illustrates the flow process 200 of another embodiment of the method for the propelling movement content according to the application.
As shown in Figure 2, in step 201, receiving terminal sends user related information, content correlated information and the user that associates with foregoing relevant information evaluate relevant information.
In the present embodiment, user related information at least comprises the identification information of user, and such as, the identification information of user can be the accounts information of user.Because, the content choice condition that different user terminals sends to server is different, and therefore, server needs to send different waiting to different user terminals and pushes content, user related information may be used for the terminal of the current correspondence of identifying user, to send corresponding waiting to terminal pushing content.Be appreciated that the identification information of user also can be device numbering of user terminal etc., the application does not limit the particular content of the identification information of user and form aspect.
In the present embodiment, content correlated information at least comprises the identification information of content, and such as, the identification information of content can be advertisement numbering.Content correlated information can also comprise the classification and characteristic information etc. of content.In the present embodiment, user can evaluate content, and this user is evaluated relevant information is uploaded to server.
Then, in step 202., above-mentioned user related information, content correlated information and the user that associates with foregoing relevant information are evaluated relevant information associatedly to store.
Then, in step 203, the content that receiving terminal sends pushes request and the alternative condition for chosen content.
Then, in step 204, from the content stored, the content meeting above-mentioned alternative condition is selected to push content as waiting.
Then, in step 205, determine to push order based on evaluating relevant information with the above-mentioned user waiting to push relevance.
Finally, in step 206, according to terminal from above-mentioned propelling movement order to correspondence push above-mentioned wait push content, for above-mentioned terminal plays.
With further reference to Fig. 3, what it illustrates that the embodiment of the present application provides evaluates based on the user waiting to push relevance the flow process 300 that relevant information determines an embodiment of the method pushing order.
As shown in Figure 3, in step 301, determine that user evaluates assessment grade corresponding to relevant information.
In the present embodiment, assessment grade can reflect the satisfaction of user to content association.User can be evaluated relevant information and be divided into some ranks being greater than 1, be appreciated that the number aspect of the application to assessment grade does not limit.Such as, user can be evaluated relevant information and be divided into 5 ranks: the rank that satisfaction is the highest, the rank that satisfaction is higher, the rank that satisfaction is general, the rank that satisfaction is lower, and the rank that satisfaction is minimum.Above-mentioned rank can correspond to word, as corresponded to: very satisfaction, satisfied, generally, dissatisfied, very dissatisfied.Above-mentioned rank also can correspond to numeral (satisfaction that can be the larger correspondence of numeral is higher), as corresponded to: 5, and 4,3,2,1.Be appreciated that above-mentioned rank can also correspond to the content of other form, the application is to not limiting in this respect.
In the present embodiment, the evaluation content can evaluating relevant information according to user determines that this user evaluates assessment grade corresponding to relevant information.In the one of the present embodiment realizes, if user evaluates the information that relevant information is written form, then can evaluate according to user the assessment grade that its correspondence determined in the keyword that comprises in relevant information and/or word.Particularly, preset multiple keyword and/or word for each rank, if user evaluates in relevant information comprise at least one keyword corresponding to certain rank and/or word, then this user can be evaluated relevant information and be divided into corresponding assessment grade.
In the another kind of the present embodiment realizes, if user evaluates the information that relevant information is speech form, also can evaluate according to user the assessment grade that its correspondence determined in the keyword that comprises in relevant information and/or word.Particularly, multiple keyword and/or word is preset for each rank, first by speech recognition technology, voice messaging is translated into Word message, then judge in Word message, whether to comprise at least one keyword corresponding to certain rank and/or word, if comprise at least one keyword corresponding to certain rank and/or word in Word message, then this user can be evaluated relevant information and be divided into corresponding assessment grade.
In another realization of the present embodiment, if user evaluates the information (can be such as the score value that user beats) that relevant information is numeric form, the assessment grade of its correspondence can be determined according to the size of numerical value.Particularly, preset at least one numerical value for each rank, if the numerical value that user evaluates relevant information is included in certain rank, then this user can be evaluated relevant information and be divided into corresponding assessment grade.
Then, in step 302, wait that the user pushing relevance evaluates assessment grade corresponding to relevant information based on each, obtain each assessment grade statistics waiting to push relevance.
In the present embodiment, by different statistic algorithms, each assessment grade statistics waiting to push relevance can be obtained.Wherein, statistic algorithm can comprise mean algorithm, median algorithm, mode algorithm and normal distribution algorithm etc.Assessment grade statistics represents the data relevant to assessment grade obtained by statistic algorithm, as average, the median or mode etc. of acquisition.
In the one of the present embodiment realizes, first, each assessment grade can be mapped to a rating value, wherein, assessment grade this rating value higher is larger.Such as, the highest level map of satisfaction to rating value be 5, the higher level map of satisfaction to rating value be 4, the general level map of satisfaction to rating value be 3, the lower level map of satisfaction to rating value be 2, and the minimum level map of satisfaction to rating value be 1.Then, rating value corresponding to relevant information is evaluated to each all users waiting to push relevance and carries out statistical computation, to obtain corresponding assessment grade statistics (as average, median or mode etc.).
In the another kind of the present embodiment realizes, first, the user adding up the association of each assessment grade evaluates the number of relevant information, and the user that assessment grade associates is evaluated the number of relevant information as assessment grade statistics.
Be appreciated that acquisition is each and wait that the mode of the assessment grade statistics pushing relevance has multiple, the application is to not limiting in this respect.
Finally, in step 303, determine to push order according to the assessment grade statistics waiting to push relevance.
In the present embodiment, can determine according to the assessment grade statistics waiting to push relevance to push order.
In the one of the present embodiment realizes, if each assessment grade to be mapped to a rating value (assessment grade this rating value higher is larger).Evaluating after rating value corresponding to relevant information carry out statistical computation to each wait pushing all users of relevance, obtaining corresponding assessment grade statistics (as average, median or mode etc.).Then, wait that the numerical values recited of the assessment grade statistics (as average, median or mode etc.) pushing relevance is determined to push order according to above-mentioned, wherein, the numerical value of assessment grade statistics is larger, and corresponding waits that the propelling movement order pushing content is more forward.
In the another kind of the present embodiment realizes, if the user adding up the association of each assessment grade evaluates the number of relevant information, the user that assessment grade associates is evaluated the number of relevant information as assessment grade statistics.Then first can calculate each ratio shared by number that the user of each assessment grade association pushed associated by content evaluates relevant information of waiting, determine to push order according to the size of the ratio shared by the rank that assessment grade is the highest, wherein, ratio is larger, and corresponding waits that the propelling movement order pushing content is more forward.When the ratio shared by the rank that assessment grade is the highest is identical, the secondary ratio shared by other assessment grade of one-level of identical Method compare can be utilized, thus determine to push order.
Be appreciated that the mode determining to push order has multiple, the application is to not limiting in this respect.
In some Alternate embodiments, described method also comprises: in response to the request receiving the stopping propelling movement that terminal sends, stop pushing content.
In the one of the present embodiment realizes, can close push mode by user control terminal, terminal sends the request stopping pushing under control of the user to server.In the another kind of the present embodiment realizes, whether can meet by terminal real-time judge the trigger condition (play as advertisement and whether terminate) stopping pushing, meet the trigger condition stopping pushing, terminal sends the request stopping pushing from trend server.
Although it should be noted that the operation describing the inventive method in the accompanying drawings with particular order, this is not that requirement or hint must perform these operations according to this particular order, or must perform the result that all shown operation could realize expectation.On the contrary, the step described in flow chart can change execution sequence.Additionally or alternatively, some step can be omitted, multiple step be merged into a step and perform, and/or a step is decomposed into multiple step and perform.
Please refer to Fig. 4, it illustrates the flow process 100 of an embodiment of the method for the propelling movement content according to the application.The method can be performed by terminal.
As shown in Figure 4, in step 401, send content to server and push request and the alternative condition for chosen content, from the content stored, select for server the content meeting alternative condition to push content as waiting.
In the present embodiment, the information that foregoing can push for needs, as advertisement etc.In the present embodiment, content is preferably advertisement.In the one of the present embodiment realizes, user, when using terminal viewing TV programme, break for commercialsy, and user wants to utilize this time spot section to watch interested advertisement, can open content push mode if middle.At this moment, terminal can send content to server and push request, and request server is to terminal advertisement.
In the another kind of the present embodiment realizes, user can be arranged terminal in advance, and when using terminal viewing TV programme, the whether advertisement of the current broadcasting of terminal real-time judge, if current broadcasting is advertisement, opens content push mode automatically by terminal.At this moment, terminal can send content from trend server and push request, and request server is to terminal advertisement.
Be appreciated that the method that other can also be had to open content push mode, the application is to not limiting in this respect.
In the present embodiment, can also send to server the alternative condition being used for chosen content when terminal to server sends when content pushes request simultaneously.Alternative condition for chosen content is the condition of screening content.The application does not limit the particular content of alternative condition and form.
Then, in step 402, what reception server pushed according to propelling movement order treats propelling movement content, and wherein, above-mentioned propelling movement order server is determined based on evaluating relevant information with this user waiting to push relevance.
In the present embodiment, relevant information can be evaluated according to the user waiting to push relevance to determine to push order.Such as, eachly wait that pushing the corresponding multiple user of content evaluates relevant information, wait to push multiple users corresponding to content and evaluate relevant information to each and carry out statistical analysis, can obtain the numerical value that one can reflect user's overall assessment, the size of numerical value is relevant to the quality that user evaluates.Therefore, eachly wait to push the corresponding numerical value that can reflect user's overall assessment of content, can determine to push order according to this numerical value, make user's overall assessment higher wait that the propelling movement order pushing content is more forward.
Then, in step 403, play waiting of receiving and push content.
The method that above-described embodiment of the application provides, content is pushed as waiting by selecting the content meeting alternative condition from the content stored, and determine to push order based on evaluating relevant information with the user waiting to push relevance, according to above-mentioned propelling movement order to terminal push wait push content.Thus filter out from the content stored and make customer satisfaction system content push to the terminal of user, improve efficiency and validity that content plays.
In some Alternate embodiments, described method also comprises: the user related information of acquisition correspondence, the content correlated information relevant to the content of current broadcasting and the user associated with foregoing relevant information evaluate relevant information.Then, send the user related information of above-mentioned correspondence, the content correlated information relevant to the content of current broadcasting to server and the user that associates with foregoing relevant information evaluates relevant information, for server, above-mentioned user related information, content correlated information and the user that associates with foregoing relevant information are evaluated relevant information and associatedly store.
In the present embodiment, user related information at least comprises the identification information of user, and such as, the identification information of user can be the accounts information of user.Because, the content choice condition that different user terminals sends to server is different, and therefore, server needs to send different waiting to different user terminals and pushes content, user related information may be used for the terminal of the current correspondence of identifying user, to send corresponding waiting to terminal pushing content.Be appreciated that the identification information of user also can be device numbering of user terminal etc., the application does not limit the particular content of the identification information of user and form aspect.
In the present embodiment, content correlated information at least comprises the identification information of content, and such as, the identification information of content can be advertisement numbering.Content correlated information can also comprise the classification and characteristic information etc. of content.In the present embodiment, user can evaluate content, and this user is evaluated relevant information is uploaded to server.
In some Alternate embodiments, described method also comprises: send the request stopping pushing to server, stops pushing content to make server.
Although it should be noted that the operation describing the inventive method in the accompanying drawings with particular order, this is not that requirement or hint must perform these operations according to this particular order, or must perform the result that all shown operation could realize expectation.On the contrary, the step described in flow chart can change execution sequence.Additionally or alternatively, some step can be omitted, multiple step be merged into a step and perform, and/or a step is decomposed into multiple step and perform.
With further reference to Fig. 5, it illustrates the structural representation of an embodiment of the server of the propelling movement content according to the application.
As shown in Figure 5, the server 500 of the present embodiment comprises: receiving element 501, selected cell 502, determining unit 503, and push unit 504.Wherein, receiving element 501 pushes request and the alternative condition for chosen content for the content that receiving terminal sends.Selected cell 502 pushes content for selecting the content meeting the alternative condition that above-mentioned receiving element 501 receives from the content stored as waiting.Determining unit 503 is determined to push order for evaluating relevant information based on the user waiting to push relevance selected with above-mentioned selected cell 502.Push unit 504 to push to the terminal of correspondence for the propelling movement order determined according to above-mentioned determining unit 503 and waits to push content, for terminal plays.
In some Alternate embodiments, the server 500 of the present embodiment also comprises: relevant information receiving element and relevant information memory cell (not shown).Wherein, relevant information receiving element is used for user related information that receiving terminal sends, content correlated information and the user that associates with foregoing relevant information and evaluates relevant information.The user related information that relevant information memory cell is used for above-mentioned relevant information receiving element to receive, content correlated information and the user associated with foregoing relevant information evaluate relevant information and associatedly store.
In some Alternate embodiments, user related information at least comprises the identification information of user.Content correlated information at least comprises the identification information of content.
In some Alternate embodiments, determining unit 504 comprises: rank determination subelement, and statistics obtains subelement and pushes order determination subelement (not shown).Rank determination subelement is for determining that user evaluates assessment grade corresponding to relevant information.Statistics obtains subelement and is used for waiting that the user pushing relevance evaluates assessment grade corresponding to relevant information based on each, obtains each assessment grade statistics waiting to push relevance.Push order determination subelement to be used for determining to push order according to the assessment grade statistics waiting to push relevance of above-mentioned statistics acquisition subelement acquisition.
In some Alternate embodiments, statistics obtains subelement and is configured for: each assessment grade is mapped to a rating value, wherein, the higher described rating value of assessment grade is larger.Rating value corresponding to relevant information is evaluated to each all users waiting to push relevance and carries out statistical computation, to obtain corresponding assessment grade statistics.
In some Alternate embodiments, push order determination subelement to be configured for: wait that the numerical values recited of the assessment grade statistics pushing relevance is determined to push order according to above-mentioned, wherein, the numerical value of assessment grade statistics is larger, and corresponding waits that the propelling movement order pushing content is more forward.
In some Alternate embodiments, the server 500 of the present embodiment also comprises: stop unit (not shown), in response to the request receiving the stopping propelling movement that terminal sends, stops pushing content.
Should be appreciated that all unit or the module of record in server 500 are corresponding with each step in the method described with reference to figure 1-3.Thus, above for the unit that operation and the feature of method description are equally applicable to server 500 and wherein comprise, do not repeat them here.
With further reference to Fig. 6, it illustrates the structural representation of an embodiment of the terminal of the propelling movement content according to the application.
As shown in Figure 6, the terminal 600 of the present embodiment comprises: transmitting element 601, content receipt unit 602 and broadcast unit 603.Wherein, transmitting element 601 pushes request and the alternative condition for chosen content for sending content to server, selects the content meeting alternative condition to push content as waiting for server from the content stored.What content receipt unit 602 pushed according to propelling movement order for reception server treats propelling movement content, wherein, pushes order server and determines based on evaluating relevant information with the above-mentioned user waiting to push relevance.What broadcast unit 603 received for play content receiving element 602 treats propelling movement content.
In some Alternate embodiments, the terminal 600 of the present embodiment also comprises: relevant information acquiring unit and relevant information transmitting element (not shown).Wherein, relevant information acquiring unit is for obtaining corresponding user related information, the content correlated information relevant to the content of current broadcasting and the user that associates with foregoing relevant information evaluates relevant information.Relevant information transmitting element is used for sending the user related information of the correspondence that relevant information acquiring unit obtains, the content correlated information relevant to the content of current broadcasting to server and the user that associates with content correlated information evaluates relevant information, for server, above-mentioned user related information, content correlated information and the user that associates with content correlated information is evaluated relevant information and associatedly stores.
In some Alternate embodiments, user related information at least comprises the identification information of user.Content correlated information at least comprises the identification information of content.
Should be appreciated that all unit or the module of record in terminal 600 are corresponding with each step in the method described with reference to figure 4.Thus, above for the unit that operation and the feature of method description are equally applicable to terminal 600 and wherein comprise, do not repeat them here.
With further reference to Fig. 7, it illustrates the structural representation of an embodiment of the server according to the application.
As shown in Figure 7, the server 700 of the present embodiment comprises: at least one processor 701, such as CPU (Central Processing Unit, central processing unit), at least one communication interface 702, at least one memory 704, at least one communication bus 705.Communication bus 705 is for realizing the connection communication between said modules.Server 700 optionally comprises user interface 703, as keyboard or pointing device (such as, mouse, trace ball (trackball), touch-sensitive plate or touch sensitive display screen, remote controller) etc.Memory 704 may comprise high-speed RAM (Random Access Memory, random access memory), still may comprise nonvolatile memory (non-volatile memory), such as at least one magnetic disc store.Memory 704 optionally can comprise at least one and be positioned at storage device away from aforementioned processor 701.Communication interface 702 can comprise receiver and transmitter.
In some embodiments, memory 704 stores following element, executable module or data structure, or their subset, or their superset:
Operating system 714, comprises various system program, for realizing various basic business and processing hardware based task.
Application program 724, comprises various application program, for realizing various applied business.
Concrete, can be, but not limited to comprise in application program 724:
Receiving element, the content sent for receiving terminal pushes request and the alternative condition for chosen content.Selected cell, pushes content for selecting the content meeting the described alternative condition that described receiving element receives from the content stored as waiting.Determining unit, determines to push order for evaluating relevant information based on the user waiting to push relevance described in selecting with described selected cell.Push unit, waits to push content, for described terminal plays described in pushing for the described propelling movement order determined according to described determining unit to the terminal of correspondence.
Further, described server also comprises: relevant information receiving element, and the user related information sent for receiving terminal, content correlated information and the user that associates with described content correlated information evaluate relevant information.Relevant information memory cell, evaluates relevant information associatedly store for described user related information, content correlated information and the user that associates with described content correlated information described relevant information receiving element received.
Further, described user related information at least comprises the identification information of user.Described content correlated information at least comprises the identification information of content.
Further, described determining unit comprises: rank determination subelement, for determining that user evaluates assessment grade corresponding to relevant information; Statistics obtains subelement, for waiting that the user pushing relevance evaluates assessment grade corresponding to relevant information based on each, obtains each assessment grade statistics waiting to push relevance; Push order determination subelement, determine to push order for obtaining the assessment grade statistics waiting to push relevance described in subelement acquisition according to described statistics.
Further, described statistics acquisition subelement is configured for: each assessment grade is mapped to a rating value, wherein, the higher described rating value of assessment grade is larger; Rating value corresponding to relevant information is evaluated to each all users waiting to push relevance and carries out statistical computation, to obtain corresponding assessment grade statistics.
Further, described propelling movement order determination subelement is configured for: wait that the numerical values recited of the assessment grade statistics pushing relevance is determined to push order according to described, wherein, the numerical value of described assessment grade statistics is larger, and corresponding waits that the propelling movement order pushing content is more forward.
Further, described server also comprises: stop unit, in response to the request receiving the stopping propelling movement that terminal sends, stops pushing content.
In the present embodiment, processor 701 is by calling the program or instruction execution corresponding steps that store in memory 704.Particularly, described communication interface is used for described server and terminal is carried out alternately, the described communication interface content that receiving terminal sends under the control of described processor pushes request and the alternative condition for chosen content, what described processor was undertaken by described communication interface and described server based on terminal selects the content meeting described alternative condition to push content as waiting alternately from the content stored, and determine to push order based on evaluating relevant information with the described user waiting to push relevance, described communication interface under the control of described processor according to terminal from described propelling movement order to correspondence push described in wait push content, for described terminal plays.
With further reference to Fig. 8, it illustrates the structural representation of an embodiment of the system pushing content.
As shown in Figure 8, the system 800 of the propelling movement content of the present embodiment comprises: server 500 and terminal 600, and server 500 pushes request and the alternative condition for chosen content for the content that receiving terminal 600 sends; From the content stored, select the content meeting described alternative condition to push content as waiting; Determine to push order based on evaluating relevant information with the described user waiting to push relevance; Wait to push content described in pushing to the terminal 600 of correspondence according to described propelling movement order, play for above-mentioned terminal 600.Terminal 600 pushes request and the alternative condition for chosen content for sending content to server 500, selects the content meeting described alternative condition to push content as waiting for described server 500 from the content stored; Receive described server 500 according to push order push wait push content, wherein, the described server of described propelling movement order 500 is determined based on evaluating relevant information with the described user waiting to push relevance; What receive described in broadcasting treats propelling movement content.
Be described in unit module involved in the embodiment of the present application to be realized by the mode of software, also can be realized by the mode of hardware.Described unit module also can be arranged within a processor, such as, can be described as: a kind of processor comprises receiving element, selected cell, determining unit, push unit.Wherein, the title of these unit modules does not form the restriction to this unit module itself under certain conditions, such as, receiving element can also be described to " content sent for receiving terminal pushes request and the unit for the alternative condition of chosen content ".
As another aspect, present invention also provides a kind of computer-readable recording medium, this computer-readable recording medium can be the computer-readable recording medium comprised in device described in above-described embodiment; Also can be individualism, be unkitted the computer-readable recording medium allocated in terminal.Described computer-readable recording medium stores more than one or one program, and described program is used for performance description in the method for the switching play content of the application by one or more than one processor.
More than describe and be only the preferred embodiment of the application and the explanation to institute's application technology principle.Those skilled in the art are to be understood that, invention scope involved in the application, be not limited to the technical scheme of the particular combination of above-mentioned technical characteristic, also should be encompassed in when not departing from described inventive concept, other technical scheme of being carried out combination in any by above-mentioned technical characteristic or its equivalent feature and being formed simultaneously.The technical characteristic that such as, disclosed in above-mentioned feature and the application (but being not limited to) has similar functions is replaced mutually and the technical scheme formed.
Claims (22)
1. push a method for content, it is characterized in that, described method comprises:
The content that receiving terminal sends pushes request and the alternative condition for chosen content;
From the content stored, select the content meeting described alternative condition to push content as waiting;
Determine to push order based on evaluating relevant information with the described user waiting to push relevance;
According to terminal from described propelling movement order to correspondence push described in wait push content, for above-mentioned terminal plays.
2. method according to claim 1, is characterized in that, described method also comprises:
The user related information that receiving terminal sends, content correlated information and the user associated with described content correlated information evaluate relevant information;
Described user related information, content correlated information and the user that associates with described content correlated information are evaluated relevant information associatedly store.
3. method according to claim 2, is characterized in that,
Described user related information at least comprises the identification information of user;
Described content correlated information at least comprises the identification information of content.
4. method according to claim 1, is characterized in that, describedly determines to push order based on evaluating relevant information with the described user waiting to push relevance, comprising:
Determine that user evaluates assessment grade corresponding to relevant information;
Wait that the user pushing relevance evaluates assessment grade corresponding to relevant information based on each, obtain each assessment grade statistics waiting to push relevance;
Determine to push order according to the described assessment grade statistics waiting to push relevance.
5. method according to claim 4, is characterized in that, waits that all users pushing relevance evaluate assessment grade corresponding to relevant information based on each, obtains each assessment grade statistics waiting to push relevance, comprising:
Each assessment grade is mapped to a rating value, wherein, the higher described rating value of assessment grade is larger;
Rating value corresponding to relevant information is evaluated to each all users waiting to push relevance and carries out statistical computation, to obtain corresponding assessment grade statistics.
6. method according to claim 5, is characterized in that, the assessment grade statistics waiting to push relevance described in described basis is determined to push order, comprising:
Wait that the numerical values recited of the assessment grade statistics pushing relevance is determined to push order according to described, wherein, the numerical value of described assessment grade statistics is larger, and corresponding waits that the propelling movement order pushing content is more forward.
7. method according to claim 1, is characterized in that, described method also comprises:
In response to the request receiving the stopping propelling movement that terminal sends, stop pushing content.
8. push a method for content, it is characterized in that, described method comprises:
Send content to server and push request and the alternative condition for chosen content, from the content stored, select for described server the content meeting described alternative condition to push content as waiting;
Receive described server according to push order push wait push content, wherein, the described server of described propelling movement order is determined based on evaluating relevant information with the described user waiting to push relevance;
What receive described in broadcasting treats propelling movement content.
9. method according to claim 8, is characterized in that, described method also comprises:
The user related information of acquisition correspondence, the content correlated information relevant to the content of current broadcasting and the user associated with described content correlated information evaluate relevant information;
Send the user related information of described correspondence, the content correlated information relevant to the content of current broadcasting to server and the user that associates with described content correlated information evaluates relevant information, for server, described user related information, content correlated information and the user that associates with described content correlated information are evaluated relevant information and associatedly store.
10. method according to claim 9, is characterized in that,
Described user related information at least comprises the identification information of user;
Described content correlated information at least comprises the identification information of content.
11. methods according to claim 8, is characterized in that, described method also comprises:
Send the request stopping pushing to server, stop making described server pushing content.
12. 1 kinds of servers, is characterized in that, described server comprises:
Receiving element, the content sent for receiving terminal pushes request and the alternative condition for chosen content;
Selected cell, pushes content for selecting the content meeting the described alternative condition that described receiving element receives from the content stored as waiting;
Determining unit, determines to push order for evaluating relevant information based on the user waiting to push relevance described in selecting with described selected cell;
Push unit, waits to push content, for described terminal plays described in pushing for the described propelling movement order determined according to described determining unit to the terminal of correspondence.
13. servers according to claim 12, is characterized in that, described server also comprises:
Relevant information receiving element, the user related information sent for receiving terminal, content correlated information and the user that associates with described content correlated information evaluate relevant information;
Relevant information memory cell, evaluates relevant information associatedly store for described user related information, content correlated information and the user that associates with described content correlated information described relevant information receiving element received.
14. servers according to claim 13, is characterized in that,
Described user related information at least comprises the identification information of user;
Described content correlated information at least comprises the identification information of content.
15. servers according to claim 12, is characterized in that, described determining unit comprises:
Rank determination subelement, for determining that user evaluates assessment grade corresponding to relevant information;
Statistics obtains subelement, for waiting that the user pushing relevance evaluates assessment grade corresponding to relevant information based on each, obtains each assessment grade statistics waiting to push relevance;
Push order determination subelement, determine to push order for obtaining the assessment grade statistics waiting to push relevance described in subelement acquisition according to described statistics.
16. servers according to claim 15, is characterized in that, described statistics obtains subelement and is configured for:
Each assessment grade is mapped to a rating value, wherein, the higher described rating value of assessment grade is larger;
Rating value corresponding to relevant information is evaluated to each all users waiting to push relevance and carries out statistical computation, to obtain corresponding assessment grade statistics.
17. servers according to claim 16, is characterized in that, described propelling movement order determination subelement is configured for:
Wait that the numerical values recited of the assessment grade statistics pushing relevance is determined to push order according to described, wherein, the numerical value of described assessment grade statistics is larger, and corresponding waits that the propelling movement order pushing content is more forward.
18. servers according to claim 12, is characterized in that, described server also comprises:
Stop unit, in response to the request receiving the stopping propelling movement that terminal sends, stop pushing content.
19. 1 kinds of terminals, is characterized in that, described terminal comprises:
Transmitting element, pushes request and the alternative condition for chosen content for sending content to server, selects the content meeting described alternative condition to push content as waiting for described server from the content stored;
Content receipt unit, for receive described server according to push order push wait push content, wherein, the described server of described propelling movement order is determined based on evaluating relevant information with the described user waiting to push relevance;
Broadcast unit, pushes content for playing waiting that described content receipt unit receives.
20. terminals according to claim 19, is characterized in that, described terminal also comprises:
Relevant information acquiring unit, for obtaining corresponding user related information, the content correlated information relevant to the content of current broadcasting and the user that associates with described content correlated information evaluates relevant information;
Relevant information transmitting element, for sending the user related information of described correspondence that described relevant information acquiring unit obtains, the content correlated information relevant to the content of current broadcasting to server and the user that associates with described content correlated information evaluates relevant information, for server, described user related information, content correlated information and the user that associates with described content correlated information being evaluated relevant information and associatedly storing.
21. 1 kinds of servers, is characterized in that, comprising: communication interface, processor;
Wherein, described communication interface is used for described server and terminal is carried out alternately, the described communication interface content that receiving terminal sends under the control of described processor pushes request and the alternative condition for chosen content, what described processor was undertaken by described communication interface and described server based on terminal selects the content meeting described alternative condition to push content as waiting alternately from the content stored, and determine to push order based on evaluating relevant information with the described user waiting to push relevance, described communication interface under the control of described processor according to terminal from described propelling movement order to correspondence push described in wait push content, for described terminal plays.
22. 1 kinds of systems, it is characterized in that, described system comprises at least one server and at least one terminal, wherein, described server is as the server as described in arbitrary in claim 12-18 or server as claimed in claim 21, and described terminal is as the terminal as described in arbitrary in claim 19-20.
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