CN104581198A - Purchasing method by real-time displaying advertisement product information and QR (quick response) code in video stream - Google Patents

Purchasing method by real-time displaying advertisement product information and QR (quick response) code in video stream Download PDF

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Publication number
CN104581198A
CN104581198A CN201510048157.6A CN201510048157A CN104581198A CN 104581198 A CN104581198 A CN 104581198A CN 201510048157 A CN201510048157 A CN 201510048157A CN 104581198 A CN104581198 A CN 104581198A
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China
Prior art keywords
video
information
display
quick response
user
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CN201510048157.6A
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Chinese (zh)
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林倩
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Individual
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Individual
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Priority to CN201510048157.6A priority Critical patent/CN104581198A/en
Publication of CN104581198A publication Critical patent/CN104581198A/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23418—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/50—Information retrieval; Database structures therefor; File system structures therefor of still image data
    • G06F16/53—Querying
    • G06F16/532—Query formulation, e.g. graphical querying
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/93—Document management systems
    • G06F16/94—Hypermedia
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • H04N21/234336—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by media transcoding, e.g. video is transformed into a slideshow of still pictures or audio is converted into text
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/4405—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving video stream decryption
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • Finance (AREA)
  • Databases & Information Systems (AREA)
  • General Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • General Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Computer Interaction (AREA)
  • Mathematical Physics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The invention provides a purchasing method by real-time displaying advertisement product information and a QR (quick response) code in a video stream. The purchasing method includes 1, according to different video contents, dividing the video stream to be played into segments and writing information for display corresponding to the contents; 2, adding the information for display corresponding to the contents to video frame headers of the contents; 3, sending the video stream edited from a coding end to a decoding end for play; 4, subjecting the decoding end to receiving the video stream and decoding the same; 5, after the decoding, temporarily storing the information for play corresponding the contents in a temporary space; 6, as the user triggers the information for play corresponding to the contents, pausing the video image, calling out the information temporarily stored in the temporary space and displaying the information and the QR code for the user to purchase. In this way, real objects or other user required information can display in the video stream, or convenience for purchasing while watching is achieved.

Description

In video code flow, display advertised product message and Quick Response Code realize purchasing method in real time
Technical field
The present invention relates to video code flow technical field, particularly in video code flow, display advertised product message and Quick Response Code realize purchasing method in real time.Through this technology, add website account and bank's concerned account numbers message of Quick Response Code binding spectators or user, this Quick Response Code applied can reach spectators or user to be seen while the service of buying.
Background technology
Video code flow refers to the data traffic that video file uses within the unit interval, is also code check or rate bit stream, be in Video coding image quality control in most important part, generally our unit is kb/s or Mb/s.In general, under same resolution, the code stream of video file is larger, and compression ratio is less, and image quality is higher.Code stream is larger, and in instruction book bit time, sampling rate is larger, data flow, and precision is higher, and the file dealt is more close to original document, and picture quality is better, and image quality is more clear, requires that the decoding capability of playback equipment is also higher.
The information that present video code flow is not described for corresponding video.Terminal use cannot be allowed to know the content of Video and the details of respective articles in real time.
Summary of the invention
The technical problem to be solved in the present invention, to be to provide in video code flow display advertised product message in real time to realize purchasing method with Quick Response Code, can the information of material object in real time in display video code stream or other user needs; Improve Experience Degree and the purchasing convenience of user.
The present invention is achieved in that in video code flow, display advertised product message and Quick Response Code realize purchasing method in real time, comprise the steps:
Step 1, the video code flow that will play carry out segmentation according to the different content of video, write according to every section of content correspondence the information needing display;
Step 2, the information that will show corresponding for every section of content is increased in the video frame header of every section of content,
Step 3, decoding end is sent to play from coding side the video code flow editted;
Step 4, decoding end receiver, video code stream decoding;
Step 5, by the information temporary storage that will show corresponding for the every section of content obtaining of decoding in a temporary space;
When step 6, user trigger the information that will show corresponding to display every section of content, video pictures suspends, and the information be temporarily stored in temporary space is recalled and is shown to user; Described display mode comprises: broadcasting pictures occurs that word, image and menu (collection-collect browsed commodity) form and Quick Response Code scan and buys in real time.
Further, the described information that will show comprises: the brand message that the explanation of video content, hyperlink, user will understand or other purchase condition and mode; Described hyperlink comprises: the link of shopping website or product purchase mode.
Further, after product is pulled to menu or collection, player connects browser engine (as Baidu, Tengxun, Taobao, Amazon) and automatically looks for relevant similar products and enumerate to outside shopping website.
Further, user's trigger action comprises: by the external device (ED) of sliding mouse, mobile phone, remote controller, clicks, highlights or carries out after touch control manner word, image and menu show the information of required display; Or by increasing trigging control in video code flow, after a Preset Time, the information of required display is displayed; Subsequent terminal user required object to be dragged in menu temporary after, user carries out follow-up relevant treatment, and described relevant treatment comprises: start after temporary to place an order with read Related product message etc. or directly Quick Response Code scan buying pattern.
Further, video code flow draws composition, the time in a second by multiple frames, will have 30 ~ 60 frames to draw existing, sorting out, can realize the segmentation of different video content like this by being placed in several frame picture in identical in video.
Tool of the present invention has the following advantages: 1. can explain orally video content in real time.2. some can there be is the thing of particular brand, allow and want that the terminal use understood can understand and buy in real time.3. be right in content solution, place hyperlink or web site url, terminal use can be allowed to click, carry out more deep understanding and purchase.As website and object, the More of particular advertisement product in business ..., or the biography of personage and Products Information etc.4., in crossfire is audio-visual, the remote control that uses a teleswitch, mobile phone, running gear or portable equipment, in picture, special object will highlight or occur word, image and menu etc., allows user understand whether product support explanation, purchase.This message and hyperlink (hyperlink) are to internet or back-end server.
Accompanying drawing explanation
Fig. 1 is Video coding end workflow schematic diagram of the present invention.
Fig. 2 is video decode end workflow schematic diagram of the present invention.
Embodiment
The present invention is further illustrated in conjunction with the embodiments with reference to the accompanying drawings.
Refer to shown in Fig. 1 and Fig. 2, in video code flow of the present invention, display advertised product message and Quick Response Code realize purchasing method in real time, comprise the steps:
Step 1, coding: the video code flow that will play carries out segmentation according to the different content of video, write according to every section of content correspondence the information needing display;
Step 2, coding: the information that will show corresponding for every section of content is increased in the video frame header of every section of content,
Step 3, the decoding of player platform: send to decoding end to play from coding side the video code flow editted (namely the content of every section is corresponding will show after information adds video frame header to, integrates whole video code flow);
Step 4, the decoding of player platform: decoding end receiver, video code stream is also decoded;
Step 5, player function platform: by the information temporary storage that will show corresponding for the every section of content obtaining of decoding in a temporary space;
Step 6, player function platform: when user triggers the information that will show corresponding to display every section of content, video pictures suspends, and the information be temporarily stored in temporary space is recalled and is shown to user; Described display mode comprises: broadcasting pictures occurs that word, image and menu (collection-collect browsed commodity) form and Quick Response Code scan and buys in real time.User's trigger action comprises: by the external device (ED) of sliding mouse, mobile phone, remote controller or portable equipment, clicks, highlight or carry out the displays such as word, image and menu after touch control manner the information of required display; Or by increasing trigging control in video code flow, after a Preset Time, the information of required display is displayed.Subsequent terminal user required object to be dragged in menu temporary after, user carries out follow-up relevant treatment, and described relevant treatment comprises: start after temporary to place an order with read Related product message etc. or directly Quick Response Code scan buying pattern.
Wherein, the described information that will show comprises: the brand message that the explanation of video content, hyperlink, user will understand or other purchase condition and mode; Described hyperlink comprises: the link of shopping website or product purchase mode.
Further, after product is pulled to menu or collection, player connects browser engine (as Baidu, Tengxun, Taobao, Amazon) and automatically looks for relevant similar products and enumerate to outside shopping website.
Video code flow draws composition, the time in a second by multiple frames, will have 30 ~ 60 frames to draw existing, sorting out, can realize the segmentation of different video content like this by being placed in several frame picture in identical in video.
In addition, need to say: wherein in video flowing Malaysia and China each seconds, 30 ~ 60(frame will be had to draw) occur, therefore, only need will show in several frame that information is placed in a second, when triggering needs to see relevant information, the information (word, image and menu) of next second just there will be, need to show how much information, be just placed in that time when information occurs.
In a word, the video code flow that the present invention will play carries out segmentation according to the different content of video, writes according to every section of content correspondence the information needing display; The information that will show corresponding for every section of content is increased in the video frame header of every section of content.When will show like this, user carries out clicking operation, can the information that needs of material object in real time in display video code stream or other user; Improve the Experience Degree of user and the convenience bought at any time.
The foregoing is only preferred embodiment of the present invention, all equalizations done according to the present patent application the scope of the claims change and modify, and all should belong to covering scope of the present invention.

Claims (5)

1. in video code flow, display advertised product message and Quick Response Code realize a purchasing method in real time, it is characterized in that: comprise the steps:
Step 1, the video code flow that will play carry out segmentation according to the different content of video, write according to every section of content correspondence the information needing display;
Step 2, the information that will show corresponding for every section of content is increased in the video frame header of every section of content,
Step 3, decoding end is sent to play from coding side the video code flow editted;
Step 4, decoding end receiver, video code stream decoding;
Step 5, by the information temporary storage that will show corresponding for the every section of content obtaining of decoding in a temporary space;
When step 6, user trigger the information that will show corresponding to display every section of content, video pictures suspends, and the information be temporarily stored in temporary space is recalled and is shown to user; Described display mode comprises: broadcasting pictures occurs that word, image and menu-style and Quick Response Code scan and buys in real time.
2. in video code flow according to claim 1, display advertised product message and Quick Response Code realize purchasing method in real time, it is characterized in that: the described information that will show comprises: the brand message that the explanation of video content, hyperlink, user will understand or other purchase condition and mode; Described hyperlink comprises: the link of shopping website or product purchase mode.
3. in video code flow according to claim 1, display advertised product message and Quick Response Code realize purchasing method in real time, it is characterized in that: user is after product is pulled to menu or collection, and player connects browser engine and automatically looks for relevant similar products and enumerate to outside shopping website; Described browser engine comprises: Baidu, Tengxun, Taobao and Amazon.
4. in video code flow according to claim 1, display advertised product message and Quick Response Code realize purchasing method in real time, it is characterized in that: user's trigger action comprises: by the external device (ED) of sliding mouse, mobile phone, remote controller, the information of required display is clicked, highlight or carrying out word, image and menu after touch control manner shows; Or by increasing trigging control in video code flow, after a Preset Time, the information of required display is displayed; Subsequent terminal user required object to be dragged in menu temporary after, user carries out follow-up relevant treatment, and described relevant treatment comprises: start after temporary to place an order with read Related product message or directly Quick Response Code scan buying pattern.
5. in video code flow according to claim 1, display advertised product message and Quick Response Code realize purchasing method in real time, it is characterized in that: video code flow draws composition by multiple frames, the time in one second, 30 ~ 60 frames will be had to draw existing, sorting out being placed in identical in video during several frame is drawn, the segmentation of different video content can be realized like this.
CN201510048157.6A 2015-01-30 2015-01-30 Purchasing method by real-time displaying advertisement product information and QR (quick response) code in video stream Pending CN104581198A (en)

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Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105163164A (en) * 2015-08-31 2015-12-16 腾讯科技（北京）有限公司 Information presentation item display method and device
CN105574744A (en) * 2016-01-29 2016-05-11 上海云活科技有限公司 Multi-screen interactive video shopping method
CN105959819A (en) * 2016-04-25 2016-09-21 乐视控股（北京）有限公司 Information push method and information push system
WO2016172901A1 (en) * 2015-04-30 2016-11-03 深圳市星电商科技有限公司 Method and device for obtaining electronic transaction certificate, and storage medium
WO2016172900A1 (en) * 2015-04-30 2016-11-03 深圳市星电商科技有限公司 Method and device for obtaining electronic transaction certificate, multimedia player, and storage medium

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CN101330517A (en) * 2008-08-04 2008-12-24 上海维播信息技术有限公司 Method for distributing interactive paster advertisement
EP2398239A1 (en) * 2010-06-21 2011-12-21 Accenture Global Services Limited Frame accurate content insertion system
CN103108248A (en) * 2013-01-06 2013-05-15 王汝迟 Interactive video implement method and system using the same
CN103646340A (en) * 2013-12-02 2014-03-19 合一网络技术(北京)有限公司 A method for playing front-pasted advertisements in a cross-screen manner and a video system using the same

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Publication number Priority date Publication date Assignee Title
CN101330517A (en) * 2008-08-04 2008-12-24 上海维播信息技术有限公司 Method for distributing interactive paster advertisement
EP2398239A1 (en) * 2010-06-21 2011-12-21 Accenture Global Services Limited Frame accurate content insertion system
CN103108248A (en) * 2013-01-06 2013-05-15 王汝迟 Interactive video implement method and system using the same
CN103646340A (en) * 2013-12-02 2014-03-19 合一网络技术(北京)有限公司 A method for playing front-pasted advertisements in a cross-screen manner and a video system using the same

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2016172901A1 (en) * 2015-04-30 2016-11-03 深圳市星电商科技有限公司 Method and device for obtaining electronic transaction certificate, and storage medium
WO2016172900A1 (en) * 2015-04-30 2016-11-03 深圳市星电商科技有限公司 Method and device for obtaining electronic transaction certificate, multimedia player, and storage medium
CN105163164A (en) * 2015-08-31 2015-12-16 腾讯科技（北京）有限公司 Information presentation item display method and device
CN105163164B (en) * 2015-08-31 2019-10-25 腾讯科技（北京）有限公司 Information shows item methods of exhibiting and device
CN105574744A (en) * 2016-01-29 2016-05-11 上海云活科技有限公司 Multi-screen interactive video shopping method
CN105959819A (en) * 2016-04-25 2016-09-21 乐视控股（北京）有限公司 Information push method and information push system
WO2017185598A1 (en) * 2016-04-25 2017-11-02 乐视控股（北京）有限公司 Information pushing method and system

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Application publication date: 20150429