CN104506608A - Advertisement information control method, user identification card, mobile terminal and system - Google Patents
Advertisement information control method, user identification card, mobile terminal and system Download PDFInfo
- Publication number
- CN104506608A CN104506608A CN201410800176.5A CN201410800176A CN104506608A CN 104506608 A CN104506608 A CN 104506608A CN 201410800176 A CN201410800176 A CN 201410800176A CN 104506608 A CN104506608 A CN 104506608A
- Authority
- CN
- China
- Prior art keywords
- mobile terminal
- advertisement
- display mode
- content
- information
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
Landscapes
- Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides an advertisement information control method, a user identification card, a mobile terminal and a system. The method comprises the following steps that after an advertisement service server obtains position updating information of the mobile terminal, the corresponding advertisement contents and the advertisement display mode are obtained according to the current position of the mobile terminal and the personnel information of a mobile terminal user, in addition, encapsulation is carried out, and the encapsulated advertisement contents and the advertisement display mode are sent to the mobile terminal; the mobile terminal displays the advertisement contents to the mobile terminal user according to the advertisement display mode obtained through resolving. Compared with the prior art, the invention provides the advertisement information control method, the user identification card, the mobile terminal and the system, the intelligent and personalized pushing of the advertisement information is realized, and the user experience is greatly improved.
Description
Technical field
The information that the invention belongs to controls display field, particularly relates to a kind of advertising message control method, Subscriber Identity Module, mobile terminal and system.
Background technology
Along with the raising of global IT application popularity, mobile Internet has become an important part inseparable with people's daily life, and the day by day universal of mobile phone extends the channel that people receive information greatly.
The conventional method utilizing mobile phone to realize advertisement pushing sends normal short message by advertisement services server to user, and user knows ad content by reading normal short message content.
Above method also exists the shortcoming of user operation trouble and user awareness difference, nor can realize advertisement marketing accurately in conjunction with the positional information of user.
Newer method is the application program of mobile phone pre-installed by smart mobile phone now, is gathered the positional information of user, and obtains corresponding ad content according to positional information to advertisement services server, and show user by application program of mobile phone.
This method also also exists customer group can only for smart phone user, and user needs to pre-install corresponding application program of mobile phone, and above method also exists promotes difficult shortcoming.
Summary of the invention
The invention provides a kind of advertising message control method, Subscriber Identity Module, mobile terminal and system, to solve the problem.
The invention provides a kind of advertising message control method, comprise the following steps:
After advertisement services server obtains mobile terminal position updating information, according to mobile terminal current location and mobile phone users personal information, obtain corresponding ad content and advertisement display mode and carry out encapsulating and the ad content after encapsulation and advertisement display mode are sent to described mobile terminal;
Described ad content, according to resolving the advertisement display mode obtained, is shown to mobile phone users by described mobile terminal.
The present invention also provides a kind of Subscriber Identity Module, comprises positional information module, communication module, advertising business processing module, and wherein, described positional information module, described advertising business processing module are connected with described communication module respectively;
Described positional information module, when occurring to change for mobile terminal locations, is sent to described communication module by the positional information of renewal;
Described communication module, for being sent to advertisement services server by the positional information of renewal; Also be sent to advertising business processing module for the ad content after the encapsulation that sent by advertisement services server and advertisement display mode information; Also for being established a communications link by short message mode and advertisement services server;
Advertising business processing module, resolves for the ad content after the encapsulation by described communication module receiving advertisement business server feedback and advertisement display mode, obtains corresponding ad content and advertisement display mode and shows.
The present invention also provides a kind of mobile terminal, comprises above-mentioned Subscriber Identity Module.
The present invention also provides a kind of advertising message control system, comprises mobile terminal, advertisement services server, and wherein, described mobile terminal is connected with described advertisement services server;
Described advertisement services server, after obtaining mobile terminal position updating information, according to mobile terminal current location and mobile phone users personal information, obtain corresponding ad content and advertisement display mode and carry out encapsulating and the ad content after encapsulation and advertisement display mode are sent to described mobile terminal;
Described mobile terminal, for according to resolving the advertisement display mode obtained, is shown to mobile phone users by described ad content.
Compared to prior art, the invention provides a kind of advertising message control method, Subscriber Identity Module, mobile terminal and system, achieve the intelligence of advertising message, personalized push, greatly improve Consumer's Experience.
Accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, and form a application's part, schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Figure 1 shows that the advertising message control method process chart of the embodiment of the present invention 1;
Figure 2 shows that the advertising message control method process chart of the embodiment of the present invention 2;
Figure 3 shows that the Subscriber Identity Module structure chart of the embodiment of the present invention 3;
Figure 4 shows that the advertising message Control system architecture figure of the embodiment of the present invention 4.
Embodiment
Hereinafter also describe the present invention in detail with reference to accompanying drawing in conjunction with the embodiments.It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.
Figure 1 shows that the advertising message control method process chart of the embodiment of the present invention 1, comprise the following steps:
Step 101: when mobile terminal locations occurs to change, the positional information of renewal is sent to advertisement services server by mobile terminal;
When mobile terminal locations occurs to change, the process that the positional information of renewal is sent to advertisement services server by mobile terminal is:
When mobile terminal locations occurs to change, the positional information file in mobile terminal to update Subscriber Identity Module and SIM card and EF Loci file;
Described SIM card judges that cell location area identifying information in described EF Loci file and LAI information convert, then described LAI information is sent to advertisement services server;
After described advertisement services server receives described LAI information, according to LAI coded query location database, obtain mobile terminal current position information.
Step 102: described advertisement services server is according to mobile terminal current location and mobile phone users personal information, and inquiry obtains corresponding ad content and advertisement display mode.
Wherein, ad content, the advertisement display mode table of comparisons of described advertisement services server memory mobile terminal position, mobile phone users personal information and correspondence, as shown in table 1:
Table 1
The particular content of " mobile terminal locations " in table 1, " mobile phone users personal information ", " ad content ", " advertisement display mode " correspondence only illustrates, is not intended to limit the scope of the invention at this.
Step 103: the ad content that inquiry obtains by described advertisement services server and advertisement display mode carry out encapsulating and the data after encapsulation are sent to mobile terminal;
Described advertisement services server encapsulates with TLV form ad content and advertisement display mode, and wherein, T represents TAG, and L represents length, V typical value.
Data after encapsulation are sent to mobile terminal with short message mode by described advertisement services server.
Step 104: resolve after the data after the SIM card in mobile terminal receives encapsulation, obtains corresponding ad content and advertisement display mode;
Step 105: described ad content, according to the advertisement display mode obtained, is shown to mobile phone users by the SIM card in mobile terminal.
Wherein, advertisement display mode comprises display mode, notice display mode, the rear display mode of start immediately.
1, after display mode refers to and receives advertisement immediately, SIM card notifies that mobile terminal is in the mode of text display immediately;
2, after notice display mode refers to and receives advertisement, the aobvious mode that SIM card notice mobile terminal notifies with backstage;
3, after the rear display mode of start refers to and receives advertisement, until when next mobile phone users is to mobile phone power-on, ad content is notified that mobile terminal shows mobile phone users in the mode of text display by SIM card.
Figure 2 shows that the advertising message control method process chart of the embodiment of the present invention 2, comprise the following steps:
Step 201: after advertisement services server obtains mobile terminal position updating information, according to mobile terminal current location and mobile phone users personal information, obtain corresponding ad content and advertisement display mode and carry out encapsulating and the ad content after encapsulation and advertisement display mode are sent to described mobile terminal;
Step 202: described ad content, according to resolving the advertisement display mode obtained, is shown to mobile phone users by described mobile terminal.
Figure 3 shows that the Subscriber Identity Module structure chart of the embodiment of the present invention 3, comprise positional information module, communication module, advertising business processing module, wherein, described positional information module, described advertising business processing module are connected with described communication module respectively;
Described positional information module, when occurring to change for mobile terminal locations, is sent to communication module by the positional information of renewal;
Described communication module, for being sent to advertisement services server by the positional information of renewal; Also be sent to advertising business processing module for the ad content after the encapsulation that sent by advertisement services server and advertisement display mode information; Also for being established a communications link by short message mode and advertisement services server;
Advertising business processing module, resolves for the ad content after the encapsulation by described communication module receiving advertisement business server feedback and advertisement display mode, obtains corresponding ad content and advertisement display mode and shows.
The present invention also protects a kind of mobile terminal, comprises above-mentioned Subscriber Identity Module.
Figure 4 shows that the advertising message Control system architecture figure of the embodiment of the present invention 4, comprise mobile terminal, advertisement services server, wherein, described mobile terminal is connected with described advertisement services server;
Described advertisement services server, after obtaining mobile terminal position updating information, according to mobile terminal current location and mobile phone users personal information, obtain corresponding ad content and advertisement display mode and carry out encapsulating and the ad content after encapsulation and advertisement display mode are sent to described mobile terminal;
Described mobile terminal, for according to resolving the advertisement display mode obtained, is shown to mobile phone users by described ad content.
Compared to prior art, the invention provides a kind of advertising message control method, Subscriber Identity Module, mobile terminal and system, achieve the intelligence of advertising message, personalized push, greatly improve Consumer's Experience.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. an advertising message control method, is characterized in that, comprises the following steps:
After advertisement services server obtains mobile terminal position updating information, according to mobile terminal current location and mobile phone users personal information, obtain corresponding ad content and advertisement display mode and carry out encapsulating and the ad content after encapsulation and advertisement display mode are sent to described mobile terminal;
Described ad content, according to resolving the advertisement display mode obtained, is shown to mobile phone users by described mobile terminal.
2. method according to claim 1, is characterized in that, when mobile terminal locations occurs to change, and the positional information file in mobile terminal to update Subscriber Identity Module and SIM card and EF Loci file;
Described SIM card judges that cell location area identifying information in described EF Loci file and LAI information convert, then described LAI information is sent to advertisement services server;
After described advertisement services server receives described LAI information, according to LAI coded query location database, obtain mobile terminal current position information.
3. method according to claim 1, is characterized in that, ad content, the advertisement display mode table of comparisons of advertisement services server memory mobile terminal position, mobile phone users personal information and correspondence.
4. method according to claim 1, is characterized in that, advertisement services server encapsulates with TLV form ad content and advertisement display mode, and wherein, T represents TAG, and L represents length, V typical value;
Data after encapsulation are sent to mobile terminal with short message mode by advertisement services server.
5. method according to claim 4, is characterized in that, resolves after the data after the SIM card in mobile terminal receives encapsulation, obtains corresponding ad content and advertisement display mode;
Described ad content, according to the advertisement display mode obtained, is shown to mobile phone users by the SIM card in mobile terminal.
6. method according to claim 5, is characterized in that, advertisement display mode comprises display mode, notice display mode, the rear display mode of start immediately.
7. method according to claim 6, is characterized in that, after described display mode immediately refers to and receives advertisement, SIM card notifies that mobile terminal is in the mode of text display immediately; After described notice display mode refers to and receives advertisement, the aobvious mode that SIM card notice mobile terminal notifies with backstage; After after described start, display mode refers to and receives advertisement, until when next mobile phone users is to mobile phone power-on, ad content is notified that mobile terminal shows mobile phone users in the mode of text display by SIM card.
8. a Subscriber Identity Module, is characterized in that, comprises positional information module, communication module, advertising business processing module, and wherein, described positional information module, described advertising business processing module are connected with described communication module respectively;
Described positional information module, when occurring to change for mobile terminal locations, is sent to described communication module by the positional information of renewal;
Described communication module, for being sent to advertisement services server by the positional information of renewal; Also be sent to advertising business processing module for the ad content after the encapsulation that sent by advertisement services server and advertisement display mode information; Also for being established a communications link by short message mode and advertisement services server;
Advertising business processing module, resolves for the ad content after the encapsulation by described communication module receiving advertisement business server feedback and advertisement display mode, obtains corresponding ad content and advertisement display mode and shows.
9. a mobile terminal, is characterized in that, comprises Subscriber Identity Module according to claim 8.
10. an advertising message control system, is characterized in that, comprises mobile terminal, advertisement services server, and wherein, described mobile terminal is connected with described advertisement services server;
Described advertisement services server, after obtaining mobile terminal position updating information, according to mobile terminal current location and mobile phone users personal information, obtain corresponding ad content and advertisement display mode and carry out encapsulating and the ad content after encapsulation and advertisement display mode are sent to described mobile terminal;
Described mobile terminal, for according to resolving the advertisement display mode obtained, is shown to mobile phone users by described ad content.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410800176.5A CN104506608A (en) | 2014-12-18 | 2014-12-18 | Advertisement information control method, user identification card, mobile terminal and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410800176.5A CN104506608A (en) | 2014-12-18 | 2014-12-18 | Advertisement information control method, user identification card, mobile terminal and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104506608A true CN104506608A (en) | 2015-04-08 |
Family
ID=52948323
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410800176.5A Pending CN104506608A (en) | 2014-12-18 | 2014-12-18 | Advertisement information control method, user identification card, mobile terminal and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104506608A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109218377A (en) * | 2017-07-09 | 2019-01-15 | 贺权 | Mobile message display system and its application method |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1645964A (en) * | 2005-02-07 | 2005-07-27 | 金普斯(北京)电子发展有限公司 | Mobile communicating positioning service method and device |
| CN1774944A (en) * | 2003-01-17 | 2006-05-17 | 智能信托***股份有限公司 | Roaming method |
| CN101044777A (en) * | 2004-07-09 | 2007-09-26 | 雅斯拓股份有限公司 | Method to detect whether a smart card is dialoguing with a phone handset |
| CN101998239A (en) * | 2010-11-04 | 2011-03-30 | 北京握奇数据***有限公司 | Telecom smart card, locating method based on same, server and system |
| CN102056078A (en) * | 2009-11-02 | 2011-05-11 | 维鹏信息技术(上海)有限公司 | Control method for releasing information to mobile terminal in information release system |
| CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
-
2014
- 2014-12-18 CN CN201410800176.5A patent/CN104506608A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1774944A (en) * | 2003-01-17 | 2006-05-17 | 智能信托***股份有限公司 | Roaming method |
| CN101044777A (en) * | 2004-07-09 | 2007-09-26 | 雅斯拓股份有限公司 | Method to detect whether a smart card is dialoguing with a phone handset |
| CN1645964A (en) * | 2005-02-07 | 2005-07-27 | 金普斯(北京)电子发展有限公司 | Mobile communicating positioning service method and device |
| CN102056078A (en) * | 2009-11-02 | 2011-05-11 | 维鹏信息技术(上海)有限公司 | Control method for releasing information to mobile terminal in information release system |
| CN101998239A (en) * | 2010-11-04 | 2011-03-30 | 北京握奇数据***有限公司 | Telecom smart card, locating method based on same, server and system |
| CN104036404A (en) * | 2013-03-06 | 2014-09-10 | 承玉琴 | Interactive advertising method and equipment |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109218377A (en) * | 2017-07-09 | 2019-01-15 | 贺权 | Mobile message display system and its application method |
| CN109218377B (en) * | 2017-07-09 | 2022-05-06 | 贺权 | Mobile information display system and method of use thereof |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN101032128B (en) | Mobile device based on contextual connectedness | |
| CN104484817B (en) | A kind of advertisement information processing method, advertisement services server and system | |
| CN104618472A (en) | Mobile communication device contact information maintenance method and system | |
| Aziza | NFC technology in mobile phone next-generation services | |
| CN103312787B (en) | A kind of method and mobile terminal being quickly shared file by fingerprint recognition | |
| JP6289420B2 (en) | Transmission route information providing method and system | |
| US20150237153A1 (en) | Method, device and system for pushing network data | |
| CN103559265A (en) | Individualized push method of cell phone client | |
| CN104615585A (en) | Text information processing method and device | |
| US7877112B2 (en) | SIM card data transfer system and methods | |
| CN102111487B (en) | Method and device for realizing global system for mobile communications (GSM) terminal to access 3G universal subscriber identity module (USIM) card | |
| US20150199729A1 (en) | Methods and systems for dynamic advertising on mobile and stationary platforms | |
| CN105303408A (en) | Method and system for releasing advertisements through WiFi hotspot | |
| CN101188636B (en) | A method for managing contact number at the communication terminal | |
| CN106304000B (en) | Communication terminal unconditional call forwarding method and system | |
| CN104506608A (en) | Advertisement information control method, user identification card, mobile terminal and system | |
| CN101600267B (en) | Intelligent paste card capable of being pasted on mobile communication smart card | |
| CN104956344B (en) | Information providing system, information terminal and information-providing server | |
| EP4160506A1 (en) | Advertisement service system for providing advertisement for local signage and user terminal by using signage content and expanded content | |
| CN101247586A (en) | Method for updating double-module mobile phone network binding number | |
| CN201315620Y (en) | Universal function extender for embedded mobile telephone SIM card slot | |
| CN102891933A (en) | Method and system for short message service (SMS) message data display based on directory | |
| CN105472086A (en) | Contact feature information sending method, contact feature information sending device, receiving method and receiving device | |
| KR101762226B1 (en) | Apparatus, method and recoding medium for providing advertisement | |
| CN107102857A (en) | The display control method of the App pages |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20150408 |
|
| RJ01 | Rejection of invention patent application after publication |