CN104504061A - Method, device and system for pushing messages to users on bullet screen carriers - Google Patents

Method, device and system for pushing messages to users on bullet screen carriers Download PDF

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Publication number
CN104504061A
CN104504061A CN201410804181.3A CN201410804181A CN104504061A CN 104504061 A CN104504061 A CN 104504061A CN 201410804181 A CN201410804181 A CN 201410804181A CN 104504061 A CN104504061 A CN 104504061A
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information
feedback information
user
client
server
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CN201410804181.3A
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CN104504061B (en
Inventor
王大千
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Baidu Online Network Technology Beijing Co Ltd
Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN201410804181.3A priority Critical patent/CN104504061B/en
Publication of CN104504061A publication Critical patent/CN104504061A/en
Priority to PCT/CN2015/089942 priority patent/WO2016095576A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention provides a method, a device and a system for pushing messages to users on bullet screen carriers. The method includes that the client side obtains user information; the client side obtains feedback information from a server according to the user information; the client side pushes messages to users on the bullet screen carriers according to the obtained feedback information. By adopting the method, the device and the system, the bullet screen media can achieve targeted interactions for users in the way of pushing messages to the users on the bullet screen carriers according to the user information.

Description

To the method for user's pushed information, equipment and system on barrage carrier
Technical field
The present invention relates to the communications field, specifically, relate on barrage carrier to the method for user's pushed information, equipment and system.
Background technology
Along with the growth of Internet bandwidth, the use amount of barrage carrier rises fast.The barrage carriers such as barrage video, barrage picture, barrage TV programme like by users, be the mutual new paragon in user and the external world.Barrage media, compared to traditional media, not only conveyed media information to user, also conveyed extra barrage information.But current barrage online media sites are only comments user delivered to be presented on barrage carrier, only has user to the one-way interaction of media, and there is no mutual to user of media.
Summary of the invention
For effectively solving the problems of the technologies described above, the invention provides a kind of on barrage carrier, promote method from information to user, equipment and system.
On the one hand, embodiments of the present invention provide a kind of on barrage carrier the method to user's pushed information, described method comprises:
Client obtains user profile;
Described client obtains feedback information according to described user profile from server;
Described client according to the feedback information of described acquisition on barrage carrier to user's pushed information.
Correspondingly, embodiment of the present invention provides a kind of client, and described client comprises:
First acquisition module, for obtaining user profile;
Second acquisition module, obtains feedback information for the user profile obtained according to described first acquisition module from server;
Display module, for the feedback information that obtains according to described second acquisition module on barrage carrier to user's pushed information.
On the other hand, embodiments of the present invention additionally provide a kind of on barrage carrier the method to user's pushed information, described method comprises:
The user profile that server receives client sends;
Described server according to described in the user profile that receives obtain the feedback information corresponding with this user profile;
The described feedback information got is sent to described client by described server, so as described client according to described feedback information on barrage carrier to user's pushed information.
Correspondingly, embodiment of the present invention provides a kind of server, and described server comprises:
Receiver module, for receiving the user profile that client sends;
3rd acquisition module, obtains the feedback information corresponding with this user profile for the user profile received by described receiver module;
Sending module, for the feedback information accessed by described 3rd acquisition module is sent to described client so that described client according to described feedback information on barrage carrier to user's pushed information.
Another aspect, embodiment of the present invention provide a kind of on barrage carrier the system to user's pushed information, described system comprises: client as above and server as above.
Implement provided by the invention on barrage carrier to the method for user's pushed information, equipment and system can by realizing barrage media targetedly mutual to user to the mode of user's pushed information according to user profile on barrage carrier.
Accompanying drawing explanation
Fig. 1 be according to embodiment of the present invention a kind of on barrage carrier to the process flow diagram of the method for user's pushed information;
Fig. 2 be according to the another kind of embodiment of the present invention on barrage carrier to the process flow diagram of the method for user's pushed information;
Fig. 3 illustrates a kind of embodiment of the step S220 shown in Fig. 2;
Fig. 4 be according to another of embodiment of the present invention on barrage carrier to the process flow diagram of the method for user's pushed information;
Fig. 5 be according to embodiment of the present invention on barrage carrier to the Organization Chart of the system of user's pushed information;
Fig. 6 is the structural representation of the client 100 shown in Fig. 5;
Fig. 7 is the structural representation of the server 200 shown in Fig. 5;
Fig. 8 shows a kind of embodiment of the 3rd acquisition module 220 shown in Fig. 7.
Embodiment
For making the object of embodiments of the invention, technical scheme and advantage clearly, below in conjunction with accompanying drawing, the present invention is described in further detail.
Fig. 1 be according to embodiment of the present invention a kind of on barrage carrier to the process flow diagram of the method for user's pushed information.See Fig. 1, described method comprises:
S110: client obtains user profile.
Wherein, in embodiments of the present invention, described user profile can comprise: the cookie data (referring to that some website is in order to distinguish user identity, carrying out following the tracks of and be stored in the data (usually through encryption) on user local terminal) of user.Further, in embodiments of the present invention, described client can also obtain the locating information of the described barrage carrier place page.Wherein said locating information comprises: the URL (Uniform Resource Locator, URL(uniform resource locator)) of the described barrage carrier place page.
S120: described client obtains feedback information according to described user profile from server.
S130: described client according to the feedback information of described acquisition on barrage carrier to user's pushed information.
Wherein, in embodiments of the present invention, described feedback information can include, but are not limited to: the information of described propelling movement.And the information of described propelling movement such as can include, but are not limited to: advertising message, such as, can be the information such as the summary of advertisement.
For reducing the information of described propelling movement to the covering of barrage carrier content, one of the present invention preferred embodiment in, execution step S130 before, described client creates viewing area on described barrage carrier, wherein, described viewing area is for showing the information of described propelling movement.And, in embodiments of the present invention, this client can show with barrage effect, such as, the information of described propelling movement can occur with the right side of in picturesque disorder order from this viewing area, moves to the left evenly, and finally disappear in left side, certainly, the present invention is not limited thereto, vice versa.
In embodiments of the present invention, this feedback information can also comprise: the displaying time of the information of described propelling movement, and this displaying time can set according to actual conditions in advance.Further, correspondingly, this client can according to the displaying time of the information of described propelling movement to user's pushed information on described barrage carrier in step s 130, which.
Check the content interested to it for the convenience of the user further, one of the present invention preferred embodiment in, described feedback information can also comprise: the URL (Uniform Resource Locator, URL(uniform resource locator)) of the page corresponding with the information of described propelling movement.Further, correspondingly, after execution step S120, the described page and the information corresponding to the described page establish the link according to the URL of the described page by this client.Thus realize user and can directly enter the relevant page by the information of this propelling movement.
Fig. 2 be according to the another kind of embodiment of the present invention on barrage carrier to the process flow diagram of the method for user's pushed information.See Fig. 2, described method comprises:
S210: the user profile that server receives client sends.
Wherein, in embodiments of the present invention, this user profile such as can comprise: the cookie data (referring to that some website is in order to distinguish user identity, carrying out following the tracks of and be stored in the data (usually through encryption) on user local terminal) of user.And in embodiments of the present invention, described server can also receive the locating information that described client sends.
S220: described server according to described in the user profile that receives obtain the feedback information corresponding with this user profile.
S230: the described feedback information got is sent to described client by described server, so as described client according to described feedback information on barrage carrier to user's pushed information.
Wherein, in embodiments of the present invention, this feedback information can include, but are not limited to: the information of described propelling movement, the displaying time of the information of described propelling movement and the URL of the page corresponding with the information of described propelling movement.Wherein the information of this propelling movement such as can include, but are not limited to: advertising message, such as, can be the summary info etc. of advertisement.
Further, in embodiments of the present invention, described server can also according to described in the locating information that receives obtain the feedback information corresponding with this locating information.Particularly, described server according to described in the locating information that receives obtain the page attribute information corresponding with the locating information of this reception and (such as can comprise, but be not limited to: the information such as the title of barrage carrier, the content of barrage carrier, picture header, image content, site title, region, website, wherein, the content of barrage carrier and picture extracts corresponding summary info); Described server according to described in the page attribute information that gets search the feedback information corresponding with the page attribute information that this gets, the feedback information that wherein server can be corresponding with described page attribute information according to page attribute information retrieve data library lookup.
As shown in Figure 3, in embodiments of the present invention, particularly, this step S220 can be realized by following steps:
S221: described server according to described in the user profile that receives obtain customer attribute information.
Wherein, described customer attribute information such as can include, but are not limited to: the information such as region (can pass through IP address acquisition), sex, age (can be obtained by the log-on message of website), interest, search word (can be obtained by the comment of user), history page.
S222: described server according to described in the customer attribute information that gets search the feedback information corresponding with the customer attribute information that this gets.
Wherein, in embodiments of the present invention, the feedback information that this server can be corresponding with described customer attribute information according to customer attribute information retrieve data library lookup.
Further, for guaranteeing the correlativity between the information that client pushes and user further, one of the present invention preferred embodiment in, this step S222 can comprise:
Described server filters out the customer attribute information that first degree of correlation (degree of correlation between user and customer attribute information) is greater than predetermined threshold (this predetermined threshold rationally can be arranged according to actual conditions by those skilled in the art) from described customer attribute information, wherein the degree of correlation refers to there is the number percent connected each other between two things, such as, those skilled in the art can be calculated by the computing method such as vector space model or probability model, the present invention is not limited thereto, those skilled in the art can also calculate the described degree of correlation by other technologies known in the art,
Described server, in the feedback information corresponding to the described customer attribute information filtered out, filters out the feedback information that second degree of correlation (degree of correlation between the information of the described propelling movement in customer attribute information and feedback information) is greater than predetermined threshold (this predetermined threshold rationally can be arranged according to actual conditions by those skilled in the art);
In the described feedback information filtered out, select the feedback information that the coverage quantity of customer attribute information corresponding to feedback information (can determine) is more than or equal to the coverage of any one feedback information corresponding to same customer attribute information, such as, the feedback information that coverage is maximum is selected.
Below for the information of described propelling movement for advertising message is specifically described embodiments of the present invention.Fig. 4 be according to another of embodiment of the present invention on barrage carrier to the process flow diagram of the method for user's pushed information.See Fig. 4, the method comprises:
S1: user enters barrage carrier;
S2: client is to carrier server request one kind broadcasts carriers;
S3: carrier is returned to client by carrier server;
S4: client creating plasmid window, one kind broadcasts carriers content;
S5: client, to Advertisement Server request advertisement, provides the cookie data of user simultaneously;
S6: Advertisement Server is according to the cookie data acquisition customer attribute information of user, and according to finding corresponding advertising feedback information in customer attribute information to advertisement base, wherein this advertising feedback information comprises: the URL of advertising message, the advertisement page corresponding with described advertising message and the displaying time (those skilled in the art can set according to actual conditions) of described advertising message, and described advertising feedback information of searching is returned to client;
Wherein, in embodiments of the present invention, this customer attribute information comprises: region, sex, interest, search word, history page, age, comment, search history etc.Advertising message comprises: text advertisement information, the summary of such as advertisement.
Further, for guaranteeing the correlativity of advertising message in this advertising feedback information and user further, in embodiments of the present invention, can screen advertising feedback information according to the degree of correlation and coverage, particularly, such as, can realize in the following manner:
1) the Advertisement Server degree of correlation filtered out from customer attribute information between user and customer attribute information is greater than the customer attribute information of predetermined threshold (this predetermined threshold rationally can be arranged according to actual conditions by those skilled in the art), wherein the degree of correlation refers to there is the number percent connected each other between two things, such as, those skilled in the art can be calculated by the computing method such as vector space model or probability model, the present invention is not limited thereto, those skilled in the art can also calculate the described degree of correlation by other technologies known in the art,
2) for the above-mentioned each customer attribute information filtered out, the degree of correlation filtering out advertising message and customer attribute information is greater than the advertising feedback information of predetermined threshold (this predetermined threshold rationally can be arranged according to actual conditions by those skilled in the art), form a set, wherein for each advertising feedback information, the quantity of the set that its coverage and this advertising feedback information drop on is proportionate;
3) in each set, the highest advertising feedback information of coverage is selected.
S7: client creates advertisement area within the scope of barrage carrier window;
S8: client shows described advertising message according to the displaying time of described advertising message in this advertisement area, and according to the URL of described advertisement page, described advertisement page and the advertising message corresponding to described advertisement page are established the link.
Wherein, in embodiments of the present invention, described advertising message can show with barrage effect by this client, and namely advertising message occurs with the right side of in picturesque disorder order from this advertisement area, moves to the left evenly, and finally disappears in left side.
Fig. 5 be according to embodiment of the present invention on barrage carrier to the Organization Chart of the system of user's pushed information.See Fig. 5, described system comprises: client 100 and server 200.
Wherein, this client 100 is for performing following operation: obtain user profile; User profile according to described acquisition obtains feedback information from server; According to the feedback information of described acquisition on barrage carrier to user's pushed information.
This server 200 is for performing following operation: receive the user profile that client sends; The feedback information corresponding with this user profile is obtained according to the described user profile received; The described feedback information got is sent to described client, so as described client according to described feedback information on barrage carrier to user's pushed information.
Fig. 6 is the structural representation of the client 100 shown in Fig. 5.See Fig. 6, this client 100 comprises:
First acquisition module 110, for obtaining user profile.
Wherein, in embodiments of the present invention, described user profile can comprise: the cookie data (referring to that some website is in order to distinguish user identity, carrying out following the tracks of and be stored in the data (usually through encryption) on user local terminal) of user.Further, in working of an invention mode, this first acquisition module 110 can also be used for the locating information obtaining the described barrage carrier place page.
Second acquisition module 120, obtains feedback information for the user profile obtained according to described first acquisition module 110 from server.
Display module 130, for the feedback information that obtains according to described second acquisition module 120 on barrage carrier to user's pushed information.
Wherein, in embodiments of the present invention, described feedback information can include, but are not limited to: the information of described propelling movement.And the information of described propelling movement can comprise: advertising message, such as, can be the information such as the summary of advertisement.
For reducing the information of described propelling movement to the covering of barrage carrier content, one of the present invention preferred embodiment in, this client 100 can also comprise: creation module, for creating viewing area on described barrage carrier, wherein, described viewing area is for showing the information of described propelling movement.Further, in embodiments of the present invention, can show with barrage effect, namely the information pushed occurs with the right side of in picturesque disorder order from this viewing area, moves to the left evenly, and finally disappears in left side, certainly the present invention is not limited thereto, vice versa.
In embodiments of the present invention, this feedback information can also comprise: the displaying time of the information of described propelling movement, and this displaying time can set according to actual conditions in advance.Correspondingly, this display module 130 also on described barrage carrier according to the displaying time of the information of described propelling movement to user's pushed information.
Check the content interested to it for the convenience of the user further, one of the present invention preferred embodiment in, described feedback information can also comprise: the URL (Uniform Resource Locator, URL(uniform resource locator)) of the page corresponding with the information of described propelling movement.Further, correspondingly, this client 100 can also comprise: link module, the described page and the information corresponding to the described page is established the link for the URL according to the described page.Thus realize user and can directly enter the relevant page by this information.
Fig. 7 is the structural representation of the server 200 shown in Fig. 5.See Fig. 7, this server 200 comprises:
Receiver module 210, for receiving the user profile that client sends.
Wherein, in embodiments of the present invention, this user profile such as can comprise: the cookie data of user.Further, in embodiments of the present invention, described receiver module 210 can also be used for the locating information receiving the transmission of described client.
3rd acquisition module 220, obtains the feedback information corresponding with this user profile for the user profile received by described receiver module 210.
Sending module 230, for the feedback information accessed by described 3rd acquisition module 220 is sent to described client so that described client according to described feedback information on barrage carrier to user's pushed information.
Wherein, in embodiments of the present invention, this feedback information can include, but are not limited to: the information of described propelling movement, the displaying time of the information of described propelling movement and the URL of the page corresponding with the information of described propelling movement.Wherein this information can comprise: advertising message, such as, can be the summary info etc. of advertisement.
Further, in embodiments of the present invention, the locating information that the 3rd acquisition module 220 can also be used for received by described receiver module 210 obtains the feedback information corresponding with this locating information.
Wherein, as shown in Figure 8, in embodiments of the present invention, described 3rd acquisition module 220 can comprise:
Acquiring unit 221, obtains customer attribute information for the user profile received described in basis.
Wherein, in embodiments of the present invention, customer attribute information such as can include, but are not limited to: the information such as region (can pass through IP address acquisition), sex, age (can be obtained by the log-on message of website), interest, search word (can be obtained by the comment of user), history page.
Search unit 222, find the feedback information corresponding with the customer attribute information that this gets for the customer attribute information accessed by described acquiring unit 221.
For guaranteeing the correlativity between the information that client pushes and user further, one of the present invention preferred embodiment in, this is searched unit 222 and such as can comprise:
First screening assembly, the customer attribute information of predetermined threshold (this predetermined threshold rationally can be arranged according to actual conditions by those skilled in the art) is greater than for filtering out first degree of correlation (degree of correlation between user and customer attribute information) from described customer attribute information, wherein the degree of correlation refers to there is the number percent connected each other between two things, such as can be calculated by the computing method such as vector space model or probability model, the present invention is not limited thereto, those skilled in the art can also calculate the described degree of correlation by other technologies known in the art,
Second screening assembly, for in the feedback information corresponding to described first customer attribute information that filters out of screening assembly, filter out the feedback information that second degree of correlation (degree of correlation between the information of the described propelling movement in customer attribute information and feedback information) is greater than predetermined threshold (this predetermined threshold rationally can be arranged according to actual conditions by those skilled in the art);
Select assembly, for in described second feedback information that filters out of screening assembly, select the feedback information that the coverage quantity of customer attribute information corresponding to feedback information (can determine) is more than or equal to the coverage of any one feedback information corresponding to same customer attribute information, such as, select the feedback information that coverage is maximum.
Implement provided by the invention on barrage carrier to the method for user's pushed information, equipment and system can by realizing barrage media targetedly mutual to user to the mode of user's pushed information according to user profile on barrage carrier.
Through the above description of the embodiments, those skilled in the art can be well understood to the present invention and can realize by the mode of software combined with hardware platform, can certainly all be implemented by hardware.Based on such understanding, what technical scheme of the present invention contributed to background technology can embody with the form of software product in whole or in part, this computer software product can be stored in storage medium, as ROM/RAM, magnetic disc, CD etc., comprising some instructions in order to make a computer equipment (can be personal computer, server, smart mobile phone or the network equipment etc.) perform the method described in some part of each embodiment of the present invention or embodiment.
The term used in instructions of the present invention and wording, just to illustrating, are not meaned and are formed restriction.It will be appreciated by those skilled in the art that under the prerequisite of the ultimate principle not departing from disclosed embodiment, can various change be carried out to each details in above-mentioned embodiment.Therefore, scope of the present invention is only determined by claim, and in the claims, except as otherwise noted, all terms should be understood by the most wide in range rational meaning.

Claims (29)

1. on barrage carrier to a method for user's pushed information, it is characterized in that, described method comprises:
Client obtains user profile;
Described client obtains feedback information according to described user profile from server;
Described client according to the feedback information of described acquisition on barrage carrier to user's pushed information.
2. the method for claim 1, is characterized in that, described method also comprises:
Described client also obtains the locating information of the described barrage carrier place page.
3. the method for claim 1, is characterized in that, described method also comprises:
The described client of execution according to the feedback information of described acquisition on barrage carrier to before the step of user's pushed information, described client creates viewing area on described barrage carrier, and wherein, described viewing area is for showing the information of described propelling movement.
4., as the method in claims 1 to 3 as described in any one, it is characterized in that,
Described feedback information comprises: the information of described propelling movement.
5. method as claimed in claim 4, is characterized in that,
Described feedback information also comprises: the displaying time of the information of described propelling movement.
6. method as claimed in claim 5, it is characterized in that, described client comprises to user's pushed information on barrage carrier according to the feedback information of described acquisition:
Described client on described barrage carrier according to the displaying time of the information of described propelling movement to user's pushed information.
7. method as claimed in claim 4, is characterized in that,
Described feedback information also comprises: the uniform resource position mark URL of the page corresponding with the information of described propelling movement.
8. method as claimed in claim 7, it is characterized in that, described method also comprises:
Performing described client according to described user profile from after server obtains the step of feedback information, described client according to the URL of the described page by the described page with correspond to the information of the described page and establish the link.
9. on barrage carrier to a method for user's pushed information, it is characterized in that, described method comprises:
The user profile that server receives client sends;
Described server according to described in the user profile that receives obtain the feedback information corresponding with this user profile;
The described feedback information got is sent to described client by described server, so as described client according to described feedback information on barrage carrier to user's pushed information.
10. method as claimed in claim 9, it is characterized in that, described method also comprises:
Described server also receives the locating information that described client sends.
11. methods as claimed in claim 10, it is characterized in that, described method also comprises:
The locating information that described server also receives described in basis obtains the feedback information corresponding with this locating information.
12., as the method in claim 9 ~ 11 as described in any one, is characterized in that, described server according to described in the user profile that receives obtain the feedback information corresponding with this user profile and comprise:
Described server according to described in the user profile that receives obtain customer attribute information;
Described server according to described in the customer attribute information that gets search the feedback information corresponding with the customer attribute information that this gets.
13. methods as claimed in claim 12, is characterized in that, described server according to described in the customer attribute information that gets search the feedback information corresponding with the customer attribute information that this gets and comprise:
Described server filters out the customer attribute information that first degree of correlation is greater than the first predetermined threshold from described customer attribute information;
Described server, in the feedback information corresponding to the described customer attribute information filtered out, filters out the feedback information that second degree of correlation is greater than the second predetermined threshold;
In the described feedback information filtered out, select the feedback information that coverage is more than or equal to the coverage of any one feedback information corresponding to same customer attribute information.
14., as the method in claim 9 ~ 11 as described in any one, is characterized in that,
Described user profile comprises: the cookie data of user.
15. 1 kinds of clients, is characterized in that, described client comprises:
First acquisition module, for obtaining user profile;
Second acquisition module, obtains feedback information for the user profile obtained according to described first acquisition module from server;
Display module, for the feedback information that obtains according to described second acquisition module on barrage carrier to user's pushed information.
16. clients as claimed in claim 15, is characterized in that,
Described first acquisition module is also for obtaining the locating information of the described barrage carrier place page.
17. clients as claimed in claim 15, it is characterized in that, described client also comprises:
Creation module, for creating viewing area on described barrage carrier, wherein, described viewing area is for showing the information of described propelling movement.
18., as the client in claim 15 ~ 17 as described in any one, is characterized in that,
Described feedback information comprises: the information of described propelling movement.
19. clients as claimed in claim 18, is characterized in that,
Described feedback information also comprises: the displaying time of the information of described propelling movement.
20. clients as claimed in claim 19, is characterized in that, described display module also on described barrage carrier according to the displaying time of the information of described propelling movement to user's pushed information.
21. clients as claimed in claim 18, is characterized in that,
Described feedback information also comprises: the uniform resource position mark URL of the page corresponding with the information of described propelling movement.
22. clients as claimed in claim 21, it is characterized in that, described client also comprises:
Link module, establishes the link the described page and the information corresponding to the described page for the URL according to the described page.
23. 1 kinds of servers, is characterized in that, described server comprises:
Receiver module, for receiving the user profile that client sends;
3rd acquisition module, obtains the feedback information corresponding with this user profile for the user profile received by described receiver module;
Sending module, for the feedback information accessed by described 3rd acquisition module is sent to described client so that described client according to described feedback information on barrage carrier to user's pushed information.
24. servers as claimed in claim 23, is characterized in that,
Described receiver module is also for receiving the locating information that described client sends.
25. servers as claimed in claim 24, is characterized in that,
Described 3rd acquisition module also obtains the feedback information corresponding with this locating information for the locating information received by described receiver module.
26., as the server in claim 23 ~ 25 as described in any one, is characterized in that, described 3rd acquisition module comprises:
Acquiring unit, obtains customer attribute information for the user profile received described in basis;
Search unit, search the feedback information corresponding with the customer attribute information that this gets for the customer attribute information accessed by described acquiring unit.
27. servers as claimed in claim 26, is characterized in that, described in search unit and comprise:
First screening assembly, for filtering out the customer attribute information that first degree of correlation is greater than the first predetermined threshold from described customer attribute information;
Second screening assembly, in the feedback information corresponding to described first customer attribute information that filters out of screening assembly, filters out the feedback information that second degree of correlation is greater than the second predetermined threshold;
Select assembly, in described second feedback information that filters out of screening assembly, select the feedback information that coverage is more than or equal to the coverage of any one feedback information corresponding to same customer attribute information.
28., as the server in claim 23 ~ 25 as described in any one, is characterized in that,
Described user profile comprises: the cookie data of user.
29. 1 kinds on barrage carrier to the system of user's pushed information, it is characterized in that, described system comprises:
Client according to any one of claim 15 ~ 22, and, the server according to any one of claim 23 ~ 28.
CN201410804181.3A 2014-12-19 2014-12-19 To the method, equipment and system of user's pushed information on barrage carrier Active CN104504061B (en)

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PCT/CN2015/089942 WO2016095576A1 (en) 2014-12-19 2015-09-18 Method, device and system for pushing information to user on barrage carrier

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