CN104462468A - Information supply method and device - Google Patents

Information supply method and device Download PDF

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Publication number
CN104462468A
CN104462468A CN201410788462.4A CN201410788462A CN104462468A CN 104462468 A CN104462468 A CN 104462468A CN 201410788462 A CN201410788462 A CN 201410788462A CN 104462468 A CN104462468 A CN 104462468A
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CN
China
Prior art keywords
information
user
image
face
user operation
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201410788462.4A
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Chinese (zh)
Inventor
李华明
王道龙
刘晓伟
刘孟
袁艺
张钰
易敏文
吕文玉
方驰
袁正沧
燕宇飞
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Baidu Online Network Technology Beijing Co Ltd
Beijing Baidu Netcom Science and Technology Co Ltd
Original Assignee
Beijing Baidu Netcom Science and Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing Baidu Netcom Science and Technology Co Ltd filed Critical Beijing Baidu Netcom Science and Technology Co Ltd
Priority to CN201410788462.4A priority Critical patent/CN104462468A/en
Publication of CN104462468A publication Critical patent/CN104462468A/en
Priority to PCT/CN2015/093810 priority patent/WO2016095621A1/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • User Interface Of Digital Computer (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention provides an information supply method and device. The information supply method includes steps of receiving information of user operations and facial images; analyzing the facial images to acquire emotion information of users; generating recommend data according to the information of the user operations and the emotion information of the users; transmitting the recommend data. By capturing the facial images when the users execute the preset operations and analyzing the facial images, the emotion information of the users can be obtained, and the recommend data can be supplied to the users according to the obtained user emotion information and the information of the user operations, so that needs of the users can be accurately captured.

Description

Information providing method and device
Technical field
The present invention relates to the information processing technology, particularly relate to a kind of information providing method and device.
Background technology
Along with the development of internet, user to buy or when browsing product at use client application, and product information, usually according to the search of user and browse record, is supplied to user by system.
But, only carry out according to the historical record of user the interest purpose that the interested product information of digging user obviously can not catch user all sidedly, do not utilize fully yet various can technology to obtain behavior and the reaction information of user, the purpose (as consumption demand) of user can not be obtained well.
Summary of the invention
Embodiments of the invention provide a kind of information providing method and device, the operation performed by seizure user and corresponding view data obtain the reaction information of user when executable operations, to provide recommending data based on described reaction information to user, thus catch the demand of user more exactly.
According to an aspect of the present invention, provide a kind of information providing method, described method comprises: the information and the face-image that receive user operation; Described face-image is analyzed, obtains user emotion information; According to information and the user emotion information generating recommendations data of described user operation; Send described recommending data.
According to a further aspect in the invention, provide a kind of information providing method, described method comprises: detect user operation; The face-image of shooting user; The information of described user operation and described face-image are sent to server; Recommending data is received from described server; Show described recommending data.
According to a further aspect in the invention, provide a kind of information provider unit, described device comprises: information receiving unit, for receiving information and the face-image of user operation; Image analyzing unit, for analyzing described face-image, obtains user emotion information; Recommending data generation unit, for according to the information of described user operation and user emotion information generating recommendations data; Recommending data transmitting element, for sending described recommending data.
According to a further aspect in the invention, provide a kind of information provider unit, described device comprises: user operation detecting unit, for detecting user operation; Image capturing unit, for taking the face-image of user; Information transmitting unit, for sending to server by the information of described user operation and described face-image; Recommending data receiving element, for receiving recommending data from described server; Recommending data display unit, for showing described recommending data.
The information providing method that the embodiment of the present invention provides and device, face-image when performing scheduled operation by catching user is also analyzed, obtain user emotion information, and the information according to the user emotion information obtained and user operation provides recommending data to user, thus catches the demand of user more exactly.
Accompanying drawing explanation
Fig. 1 is the process flow diagram of the information providing method that the embodiment of the present invention provides;
Fig. 2 is the process flow diagram of the information providing method that another embodiment of the present invention provides;
Fig. 3 is the logic diagram of the information provider unit that the embodiment of the present invention provides;
Fig. 4 is the logic diagram of the information provider unit that another embodiment of the present invention provides.
Embodiment
User is in use customer end A pp purchase or when browsing product, user can present different facial expressions, shows various emotional state by the change of eye muscle, face muscle and oral area muscle.The invention provides a kind of information providing method and device, the collection of facial expression data when scheduled operation performing to user by camera (camera of the front-facing camera of such as mobile phone or configuration separately), analyze the emotional information of user when executable operations, and the information according to the user emotion information obtained and user operation provides recommending data to user, thus catches the demand of user more exactly.
The information providing method provided the embodiment of the present invention below in conjunction with accompanying drawing and device are described in detail.
Fig. 1 is the process flow diagram of the information providing method that the embodiment of the present invention provides.Such as, described information providing method can be performed by the information provider unit shown in Fig. 3.
With reference to Fig. 1, in step S101, receive information and the face-image of user operation.
Described user operation can be carry out the operation of net purchase payment such as, but not limited to, user, browse the operation etc. of certain commodity, the face-image of the user caught when described face-image is and performs described user operation.
In step S102, described face-image is analyzed, obtain user emotion information.
Particularly, according to exemplary embodiment of the present invention, in step S102, described face-image is expressed one's feelings or expression in the eyes analysis, obtain described user emotion information according to described expression or expression in the eyes.Various existing face recognition, mood matching technique can be utilized to perform the process of step S102.
In step S103, according to information and the user emotion information generating recommendations data of described user operation.Based on information and the user emotion information of described user operation, recommending data can be generated according to existing various data recommendation algorithm.
By the process of step S101 ~ S103, obtain the information of the purpose/demand about described user by catching the face-image of user when performing scheduled operation, thus recommending data can be provided according to the information of the purpose/demand of described user to described user.Here, described recommending data can be word, picture, audio or video etc.
In step S104, send described recommending data.
Below only to provide ad data to be described information providing method of the present invention and device to user.But persons of ordinary skill in the art may appreciate that provides the mode of ad data to be only exemplary to user below, also can provide other information datas to user.
Such as, when user browses the photograph album of commodity, the face-image of the operation seizure user of described photograph album is browsed according to user, the face-image of user is expressed one's feelings or expression in the eyes analysis, if what user showed when Album for glancing over pictures A is dithery expression, show that the satisfaction of user to photograph album A is lower, then do not recommend dependent merchandise to user; If what user showed when Album for glancing over pictures B is joyful expression, show that the satisfaction of user to photograph album B is higher, then can recommend the information of similar commodity to user.
Again such as, when user carries out the operation of settling accounts, the face-image of user is caught according to the operation of user's clearing, the face-image of user is expressed one's feelings or expression in the eyes analysis, if user shows firm expression or indifferent expression for product A, then determine whether recommending to user according to the expression of user; If the indifferent expression of same of the operation respective user of multiple product, then show that these products that user buys do not have too large attractive force to it, then do not need too much recommendation.
Again such as, in specific red-letter day, when user carries out the operation buying fresh flower, the face-image of the operation seizure user of fresh flower is bought according to user, the face-image of user is expressed one's feelings or expression in the eyes analysis, if subscriber's meter reveals joyful expression, then show that the satisfaction of user to fresh flower is higher, then can using the recommended products of fresh flower as red-letter day.
The information providing method that the embodiment of the present invention provides, face-image when performing scheduled operation by catching user is also analyzed, obtain user emotion information, and the information according to the user emotion information obtained and user operation provides recommending data to user, thus catches the demand of user more exactly.
Fig. 2 is the process flow diagram of the information providing method that another embodiment of the present invention provides.Such as, described information providing method can be performed by the information provider unit shown in Fig. 4.
With reference to Fig. 2, in step S201, detect user operation.
Particularly, according to exemplary embodiment of the present invention, in step S201, described user operation is predetermined operation, and such as, user carries out the operation of net purchase payment, browses the operation etc. of certain commodity.
In step S202, the face-image of shooting user.
Here, if detect that user performs predetermined operation, then by the front-facing camera of such as mobile phone, the face-image at the first-class family for shooting of external shooting.
In step S203, the information of described user operation and described face-image are sent to server.
Particularly, the information of the user operation of described transmission comprises the information of user ID, operational motion and operand.
In step S204, receive recommending data from described server.Described recommending data can be the information of recommended products, the ad data relevant to the operation that user had previously performed or operand.
In step S205, show described recommending data.
By application programming interfaces (API) perform for detect user on a user interface executable operations, shooting user face-image, the information of described user operation and described face-image sent to server, receive recommending data from described server and shows the step of described recommending data.
According to the information providing method that the embodiment of the present invention provides, by detecting user operation, taking user's face-image and the information of described user operation and the face-image of shooting are sent to server, can receive and the intention of user/react corresponding recommending data, thus catch the demand/purpose of user better.
Fig. 3 is the logic diagram of the information provider unit that the embodiment of the present invention provides.
With reference to Fig. 3, information provider unit comprises information receiving unit 301, image analyzing unit 302, recommending data generation unit 303 and recommending data transmitting element 304.
Information receiving unit 301 is for receiving information and the face-image of user operation.
Image analyzing unit 302, for analyzing described face-image, obtains user emotion information.
Recommending data generation unit 303 is for according to the information of described user operation and user emotion information generating recommendations data.
Recommending data transmitting element 304 is for sending described recommending data.
According to exemplary embodiment of the present invention, described image analyzing unit 302 for expressing one's feelings or expression in the eyes analysis to described face-image, and obtains described user emotion information according to described expression or expression in the eyes.
According to exemplary embodiment of the present invention, information memory cell (not shown) is for storing the information of described user emotion information and user operation.
The information provider unit that the embodiment of the present invention provides, face-image when performing scheduled operation by catching user is also analyzed, obtain user emotion information, and the information according to the user emotion information obtained and user operation provides recommending data to user, thus catches the demand of user more exactly.
Fig. 4 is the logic diagram of the information provider unit that another embodiment of the present invention provides.
With reference to Fig. 4, information provider unit comprises user operation detecting unit 401, image capturing unit 402, information transmitting unit 403, recommending data receiving element 404 and recommending data display unit 405.
User operation detecting unit 401 is for detecting user operation.
Image capturing unit 402 is for taking the face-image of user.
Information transmitting unit 403 is for sending to server by the information of described user operation and described face-image.
Recommending data receiving element 404 is for receiving recommending data from described server.
Recommending data display unit 405 is for showing described recommending data.
According to exemplary embodiment of the present invention, described user operation is predetermined operation, and the information of the user operation of described transmission comprises the information of user ID, operational motion and operand.
According to the information provider unit that the embodiment of the present invention provides, by detecting user operation, taking user's face-image and the information of described user operation and the face-image of shooting are sent to server, can receive and the intention of user/react corresponding recommending data, thus catch the demand/purpose of user better.
Above-mentioned can at hardware according to method of the present invention, realize in firmware, or be implemented as and can be stored in recording medium (such as CD ROM, RAM, floppy disk, hard disk or magneto-optic disk) in software or computer code, or be implemented and will be stored in the computer code in local recording medium by the original storage of web download in remote logging medium or nonvolatile machine readable media, thus method described here can be stored in use multi-purpose computer, such software process on the recording medium of application specific processor or able to programme or specialized hardware (such as ASIC or FPGA).Be appreciated that, computing machine, processor, microprocessor controller or programmable hardware comprise and can store or receive the memory module of software or computer code (such as, RAM, ROM, flash memory etc.), when described software or computer code by computing machine, processor or hardware access and perform time, realize disposal route described here.In addition, when the code for realizing the process shown in this accessed by multi-purpose computer, multi-purpose computer is converted to the special purpose computer for performing the process shown in this by the execution of code.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; change can be expected easily or replace, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection domain of described claim.

Claims (10)

1. an information providing method, is characterized in that, described method comprises:
Receive information and the face-image of user operation;
Described face-image is analyzed, obtains user emotion information;
According to information and the user emotion information generating recommendations data of described user operation;
Send described recommending data.
2. method according to claim 1, is characterized in that, describedly analyzes described face-image, and the process obtaining user emotion information comprises:
Described face-image is expressed one's feelings or expression in the eyes analysis, obtains described user emotion information according to described expression or expression in the eyes.
3. method according to claim 2, is characterized in that, described method also comprises: the information storing described user emotion information and user operation.
4. an information providing method, is characterized in that, described method comprises:
Detect user operation;
The face-image of shooting user;
The information of described user operation and described face-image are sent to server;
Recommending data is received from described server;
Show described recommending data.
5. method according to claim 4, is characterized in that, described user operation is predetermined operation, and the information of the user operation of described transmission comprises the information of user ID, operational motion and operand.
6. an information provider unit, is characterized in that, described device comprises:
Information receiving unit, for receiving information and the face-image of user operation;
Image analyzing unit, for analyzing described face-image, obtains user emotion information;
Recommending data generation unit, for according to the information of described user operation and user emotion information generating recommendations data;
Recommending data transmitting element, for sending described recommending data.
7. device according to claim 6, is characterized in that, described image analyzing unit, for expressing one's feelings or expression in the eyes analysis to described face-image, and obtains described user emotion information according to described expression or expression in the eyes.
8. device according to claim 7, is characterized in that, described device also comprises:
Information memory cell, for storing the information of described user emotion information and user operation.
9. an information provider unit, is characterized in that, described device comprises:
User operation detecting unit, for detecting user operation;
Image capturing unit, for taking the face-image of user;
Information transmitting unit, for sending to server by the information of described user operation and described face-image;
Recommending data receiving element, for receiving recommending data from described server;
Recommending data display unit, for showing described recommending data.
10. device according to claim 9, is characterized in that, described user operation is predetermined operation, and the information of the user operation of described transmission comprises the information of user ID, operational motion and operand.
CN201410788462.4A 2014-12-17 2014-12-17 Information supply method and device Pending CN104462468A (en)

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PCT/CN2015/093810 WO2016095621A1 (en) 2014-12-17 2015-11-04 Information providing method, apparatus, and computer device

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CN108961072A (en) * 2018-06-07 2018-12-07 平安科技(深圳)有限公司 Push method, apparatus, computer equipment and the storage medium of insurance products
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CN106250553A (en) * 2016-08-15 2016-12-21 珠海市魅族科技有限公司 A kind of service recommendation method and terminal
CN106454522A (en) * 2016-12-12 2017-02-22 Tcl集团股份有限公司 Method and system for recommending commodities advertised on TV
CN108228950A (en) * 2016-12-22 2018-06-29 ***通信有限公司研究院 A kind of information processing method and device
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CN107358451A (en) * 2017-07-17 2017-11-17 竹间智能科技(上海)有限公司 A kind of interactive intelligent witch mirror
WO2019024003A1 (en) * 2017-08-02 2019-02-07 深圳传音通讯有限公司 Method and apparatus for pushing content of application program to smart device
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CN107679249A (en) * 2017-10-27 2018-02-09 上海掌门科技有限公司 Friend recommendation method and apparatus
CN110084657A (en) * 2018-01-25 2019-08-02 北京京东尚科信息技术有限公司 A kind of method and apparatus for recommending dress ornament
WO2019206038A1 (en) * 2018-04-24 2019-10-31 北京市商汤科技开发有限公司 Attention information processing method and apparatus, storage medium, and electronic device
CN108846724A (en) * 2018-06-06 2018-11-20 北京京东尚科信息技术有限公司 Data analysing method and system
CN108961072A (en) * 2018-06-07 2018-12-07 平安科技(深圳)有限公司 Push method, apparatus, computer equipment and the storage medium of insurance products
CN109767261A (en) * 2018-12-18 2019-05-17 深圳壹账通智能科技有限公司 Products Show method, apparatus, computer equipment and storage medium
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