CN104462138B - A kind of interaction with media methods, devices and systems - Google Patents
A kind of interaction with media methods, devices and systems Download PDFInfo
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- CN104462138B CN104462138B CN201310438446.8A CN201310438446A CN104462138B CN 104462138 B CN104462138 B CN 104462138B CN 201310438446 A CN201310438446 A CN 201310438446A CN 104462138 B CN104462138 B CN 104462138B
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Abstract
Embodiment of the present invention proposes a kind of interaction with media methods, devices and systems.Method includes：Medium customized information is obtained, and retrieves media list corresponding with medium customized information；Search key is received, and retrieves the search result list to match with search key；It sends media list and search result list, wherein media list and search result list is demonstrated.The present invention proposes a kind of customized interactive mode of the medium based on user, and user can select oneself it is expected the media types seen.No matter why is the search key of input, the customized media content of user can be shown, to improve interactive efficiency.
Description
Technical field
Embodiment of the present invention is related to technical field of information processing, more particularly, to a kind of interaction with media method, apparatus
And system.
Background technology
With the rapid development of computer technology and network technology, internet（Internet）With instant messaging in people
Daily life, the effect that plays in study and work it is also increasing.Moreover, with the development of mobile Internet, interconnection
Net also develops to mobile.Today's society has come into the highly developed information age, and competition among enterprises form is also
By the past, mainly the singular competition Morphological Transitions based on product function quality were using corporate image, commodity, brand etc. as weight
The compound form of competition wanted means and be mainly inclined to.The transformation of this form shows and interacts the rapid hair of cause with modern media
Exhibition is undivided.
In traditional interaction with media activity, medium master, media content, media content audient, medium performance etc. are wanted substantially
Element all reflects the civilization degree in each period in certain region.All these pictorial elements, all to varying degrees
Reflect society, economic epoch trace as a kind of culture.Search engine advertisement is exactly a kind of to be utilized for informix
Example use.
Search engine advertisement is also referred to as AdWords, refers to advertiser according to the product of oneself or content, the spy of service
Point etc. determines keyword, writes ad content and independently price launches advertisement on a search engine.When the content of user's search
When with the Keywords matching of advertiser, corresponding advertisement may can be demonstrated, and after user clicks according to advertiser to this
The bid of keyword is charged.
The advertising display of search results pages is all based on search key at present.After user searches for every time, in search column
Lower section and bottom search box above place with the relevant advertisement of search key.Existing each search engine all uses phase
Same mode does semantic analysis to the search key of user first, then to the semantic maximally related advertisement of searching in advertisement base, together
When sort according to the sequence of the eCPM of advertisement or clicking rate etc., and the high advertisement of ranking is presented up front.
Although this mode recommends medium to user, and shows there is relevance between medium and search key.
However, many times user really between interested media content and search key not necessarily have be associated with sexual intercourse,
Therefore this interaction with media method reduces the interactive efficiency between user and medium.
Invention content
Embodiment of the present invention proposes a kind of interaction with media method, to improve interactive efficiency.
Embodiment of the present invention proposes a kind of interaction with media device, to improve interactive efficiency.
Embodiment of the present invention proposes a kind of interaction with media system, to improve interactive efficiency.
The technical solution of embodiment of the present invention is as follows：
A kind of interaction with media method, this method include：
Medium customized information is obtained, and retrieves media list corresponding with the medium customized information；
Search key is received, and retrieves the search result list to match with described search keyword；
The media list and described search the results list are sent, wherein the media list and described search result
List is demonstrated.
A kind of interaction with media device, including media list retrieval unit, search result list display unit and transmission unit,
Wherein：
Media list retrieval unit for obtaining medium customized information, and is retrieved corresponding with the medium customized information
Media list；
Search result list display unit for receiving search key, and is retrieved and matches with described search keyword
Search result list；
Transmission unit, for sending the media list and described search the results list, wherein the media list with
And described search the results list is demonstrated.
A kind of interaction with media system, including search engine server and terminal, wherein：
Terminal, for sending medium customized information to search engine server；
Search engine server for receiving medium customized information, and is retrieved corresponding with the medium customized information
Media list；
Search engine server is additionally operable to receive search key from terminal, and retrieval matches with described search keyword
Search result list, and send the media list and described search the results list to terminal；
Terminal is additionally operable to show the media list and described search the results list.
It can be seen from the above technical proposal that in embodiments of the present invention, obtaining medium customized information, and retrieval and institute
State the corresponding media list of medium customized information；Search key is received, and retrieves and matches with described search keyword
Search result list；The media list and described search the results list are sent, wherein the media list and described searching
Rope the results list is demonstrated.It can be seen that the present invention proposes a kind of customized interactive mode of the medium based on user, user can be with
It selects oneself it is expected the media types seen.No matter why is the search key of input, it can show that user is customized
Media content, to improve interactive efficiency.
Moreover, it is also possible to which embodiment of the present invention is applied in various terminals, and can be used with cross-platform cross terminal,
The scope of application is very extensive.
Description of the drawings
Fig. 1 is according to embodiment of the present invention interaction with media method flow diagram；
Fig. 2 is according to embodiment of the present invention medium classification schematic diagram；
Fig. 3 is according to embodiment of the present invention interaction with media structure drawing of device；
Fig. 4 is according to embodiment of the present invention interaction with media system construction drawing.
Specific implementation mode
To make the object, technical solutions and advantages of the present invention clearer, the present invention is made below in conjunction with the accompanying drawings further
Detailed description.
In embodiments of the present invention, medium be between disseminator and by between biography person loading, transmit, extend spy
Determine the subject of symbol and information.For example, medium can be specifically books, newspaper, magazine, broadcast, TV, film, network
Deng and its production, propagation mechanism.
Preferably, medium is Internet advertising.
In embodiments of the present invention, it is proposed that a kind of customized interactive mode of medium based on user, user can select
Oneself it is expected the media types seen.No matter why is the search key of input, the customized medium of user can be shown
Content, to improve interactive efficiency.
Fig. 1 is according to embodiment of the present invention interaction with media method flow diagram.
As shown in Figure 1, this method includes：
Step 101：Medium customized information is obtained, and retrieves media list corresponding with the medium customized information.
Herein, the media types that medium customized information it is expected to obtain for identity user.For example, medium customized information can
Think brand name, merchandise classification, the commodity place of production etc..
In one embodiment：
Server provides the terminal with the customized candidate list of medium, and the customized candidate list of medium is shown in terminal.Medium is ordered
Display has numerous candidate media types in candidate list processed.Then, user by a variety of triggering modes in the customized candidate of medium
Select the media types finally determined in list, and server receive user for the customized candidate list of the medium selection with
Determine final medium customized information.
For example, server provides the terminal with the customized candidate list of medium, include that " IT is produced in the customized candidate list of the medium
Candidate's media types such as product ", " food ", " cosmetics ".User selects " cosmetics " in terminal, then server receives user's needle
Selection to " cosmetics ", and determine that " cosmetics " are final medium customized information.
In one embodiment：
Server obtains user's history data, and based on user's history data parsing user preference information, and according to
The user preference information determines medium customized information.
For example, server corresponds to the historical data of user by analysing terminal（Such as historical search lists of keywords）, hair
Current family has preference to " IT product ", then " IT product " is determined as to final medium customized information.
In one embodiment, retrieving media list corresponding with medium customized information includes：Pre-establish classification
Media data library；Retrieval has the matchmaker of the same category with the medium customized information from the media data library of the classification
It is situated between；It is again the media list by the media mix retrieved.
Can be that class label is arranged in each medium when establishing the media data library of classification.For example, class label can be with
For the keywords such as " IT product ", " food ", " cosmetics ".For another example, for the relevant medium of tablet computer, can be arranged
Label is " IT product "；For with the relevant medium of surfactant, the label that can be arranged is " cosmetics "；For related to banana
Medium, the label that can be arranged is " food ", etc..
Medium customized information also has class label.It, can when medium customized information is passage input by user
To carry out semantic analysis to medium customized information to obtain the class label of medium customized information.Medium can also be provided a user
Customized candidate list even has candidate label, to determine medium customized information by user in the customized candidate list of the medium
Class label.
Utilize the medium customized information class label as search terms, can be retrieved with the same category in medium library
The media list of label.
Preferably, the media data library for establishing classification includes：Classified to medium according to media attributes；Calculate same genus
Property classification in each medium classification information；Classified to medium according to classification information, to obtain the media data library of classification.
In one embodiment：
It is that the media list includes by the media mix retrieved：Calculate the medium retrieved and medium customized information
Semantic matches value, and the semantic matches value is ranked up according to size；According to the semantic matches value ranking results, determine
Predetermined number medium；It is the media list by the predetermined number media mix.
Step 102：Search key is received, and retrieves the search result list to match with described search keyword.
Herein, be similar to various existing search engines, can according to certain strategy, with specific computer program
Information is collected from internet, after carrying out tissue and processing to information, provides retrieval service to the user, by user search correlation
The information system that shows user.First, search key is received, and is closed with described search according to various existing algorithm retrievals
The search result list that key word matches.
Step 103：The media list and described search the results list are sent, wherein the media list and described
Search result list is demonstrated.
Herein, server sends the media list and described search the results list to terminal, described in terminal display
Media list and described search the results list.Wherein it is possible to by each medium in media list and search result list
Search result is mixed and then is shown.Media list and described can also be shown respectively in the specific region of terminal
Search result list.
When in customized medium customized information including various kinds of media classification, multiple media may be matched to.
Assuming that customized be classified as N, the medium number that N number of classification and matching arrives is S, the medium that the page can be shown simultaneously
Number is M.Work as S<When=M, the medium being matched to can all be shown.Advertisement displaying sequence according to semantic matches value value from big to small
Sequence sort successively.
After user setting medium customized solution, each user is waited pre- after using search engine below search box
It positions the place of setting and shows customized media content.
In embodiments of the present invention, search engine can also be to use in addition to providing traditional keyword search service
Family provides a kind of medium exhibition method.This medium exhibition method is not related with search key, that is, the medium shown with
Search key is unrelated, but related with the customized information of user.
It can be classified to the medium library of magnanimity based on various mode classifications.In the medium library of the classification, will own
Medium sort out, each medium is grouped into a classification, while being matching result assignment.
Medium classification method include：
Press story types classification first, for example word medium, imaging medium, picture and text medium can be divided into, etc..But also
Accurate differentiation can be carried out according still further to material size, such as the medium of image type, it can be according to the width * high of image
Degree, the materials such as width and height carry out subseries again.Semantic analysis is done to imaging medium or word medium, obtains the letter to be promoted
The theme or keyword of breath, to define corresponding classification.
For example, for the medium of image type, can by the various images of symbolically, rather than to image itself into
Row operation, and being made inferences using various related knowledge, to obtain information that image itself describes.
Currently, for the media analysis of image type, four steps are generally comprised.
First, sensor input step：Practical object view in image is converted to the expression-form of suitable computer disposal.
Then, segmentation step：The component part of object and it is decomposited from object view image, component part is again by image base
Member is constituted, and using the knowledge about object in object view, object view is resolved into a kind of hierarchy construction.Classification can generally be regarded as
One decision process, using regional development and technology two realize to the Feature detections boundaries such as texture, some areas grey-scale contrast, lines,
Region etc. is used in combination the technologies such as region growing, merging, decomposition to find out each constituent of image.
Then, identification step：Corresponding title is given to the object split in image, it can be according to shape and gray scale
Information is classified with decision theory and structural approach, can also construct a series of iconic model of known objects, identifying
Object and each iconic model matched and compared with.
Finally, interpretation procedure：The classification structure of object view is established with heuristic or human-computer interaction technology combination recognition methods
It makes, illustrates there is what object in object view, there are what relationships between object.
To word medium primarily directed to ad content by word-breaking extracting keywords, in addition to analysis is more acurrate,
Also the popularization content of pages that can be directed toward to medium does key word analysis, to extract the semantic key words contained by word medium.
Fig. 2 is according to embodiment of the present invention medium classification schematic diagram.
From Figure 2 it can be seen that in medium library, distinguished for each medium, demonstration include food and drink,
Electronic product and clothes etc. divide class.
Based on above-mentioned detailed analysis, embodiment of the present invention also proposed a kind of interaction with media device.
Fig. 3 is according to embodiment of the present invention interaction with media structure drawing of device.
As shown in figure 3, the device includes media list retrieval unit 301, search result list display unit 302 and sends
Unit 303, wherein：
Media list retrieval unit 301 for obtaining medium customized information, and is retrieved opposite with the medium customized information
The media list answered；
Search result list display unit 302 for receiving search key, and is retrieved and described search keyword phase
The search result list matched；
Transmission unit 303, for sending the media list and described search the results list, wherein the media list
And described search the results list is demonstrated.
In one embodiment：
Media list retrieval unit 301, for showing the customized candidate list of medium, and it is customized for the medium to receive user
The selection of candidate list is to determine medium customized information.
In one embodiment：
Media list retrieval unit 301 parses user for obtaining user's history data based on the user's history data
Preference information, and medium customized information is determined according to the user preference information.
In one embodiment：
Media list retrieval unit 301, for establishes classification media data library, from the media data library retrieval and
The medium customized information has the medium of the same category, and is the media list by the media mix retrieved.
In one embodiment：
Media list retrieval unit 301 is calculated for being classified to medium according to media attributes in same alike result classification
The classification information of each medium, and classified to medium according to classification information, to obtain the media data library of classification.
In one embodiment：
Media list retrieval unit 301, the semantic matches value for calculating the medium retrieved and medium customized information are right
The semantic matches value is ranked up according to size；According to the semantic matches value ranking results, predetermined number medium is determined,
And by the predetermined number media mix be the media list.
Based on above-mentioned detailed analysis, embodiment of the present invention also proposed a kind of interaction with media system.
Fig. 4 is according to embodiment of the present invention interaction with media system construction drawing.
As shown in figure 4, the system includes terminal 401 and search engine server 402, wherein：
Terminal 401, for sending medium customized information to search engine server 402；
Search engine server 402 for receiving medium customized information, and is retrieved corresponding with the medium customized information
Media list；
Search engine server 402 is additionally operable to receive search key, retrieval and described search keyword phase from terminal
The search result list matched, and send the media list and described search the results list to terminal 401；
Terminal 401 is additionally operable to show the media list and described search the results list.
In one embodiment：
Terminal 401, for pre-setting medium show area and search result show area in display interface, and described
The media list is shown in medium show area, and described search the results list is shown in described search result show area.
In embodiments of the present invention, the terminal 401 refers to having the function of data calculation processing and wireless communication function
Communication entity.
Exemplarily, terminal 401 includes but not limited to：Smart mobile phone, palm PC, tablet computer, personal digital assistant
Device（PDA, Personal Digital Assistant）, PC etc., even portable intelligent TV（Smart TV）,
Etc..
The concrete type of some terminals is enumerated in detail above, but it will be appreciated by those of skill in the art that it is of the invention
Embodiment is not limited to the above-mentioned type enumerated, and can be applicable to any other intelligent terminal type and operation system
Among type of uniting.
Intelligent terminal operation system used by terminal can be arbitrary intelligent terminal operation system, specifically may be used
Operating system include but is not limited to：Android（Andorid）,Palm OS,Symbian（Saipan）,Windows
mobile,Linux,Android（Android）,iPhone（Apple）OS,Black Berry（Blackberry, blueberry）OS6.0,Windows
Phone series, etc..
Preferably, Andorid operating systems specifically may be used in terminal operating system, and intelligent terminal may be used
Among each version of Andorid, including but not limited to：A Tongmu（Android Beta）, clockwork spring robot
（Android1.0）, cup cake（Android1.5）, baked donut（Android1.6）, muffin（Android2.0/2.1）, freeze
Yoghourt（Android2.2）, gingerbread（Android2.3）, honeycomb（Android3.0）, ice cream sandwich（Android4.0）,
Jelly beans（Jelly Bean, Android4.1）Equal versions.
Indeed, it is possible to by diversified forms come be embodied interaction with media method that embodiment of the present invention is proposed,
Device and system.
For example, the application programming interfaces of certain specification can be followed, it is written as interaction with media method to be installed to browser
In plug-in card program, can also be encapsulated as application program so that user voluntarily downloads use.When being written as plug-in card program,
It can be implemented as a variety of card formats such as ocx, dll, cab.Can also by Flash plug-in units, RealPlayer plug-in units,
The particular techniques such as MMS plug-in units, MI staffs plug-in unit, ActiveX plug-in units implement the proposed interaction with media of embodiment of the present invention
Methods, devices and systems.
The interaction with media side that can be proposed embodiment of the present invention by the storing mode of instruction or instruction set storage
Method is stored on various storage mediums.These storage mediums include but is not limited to：Floppy disk, CD, DVD, hard disk, flash memory, U
Disk, CF cards, SD card, mmc card, SM cards, memory stick（Memory Stick）, xD cards etc..
Furthermore it is also possible to be applied to the interaction with media method that embodiment of the present invention is proposed based on flash memory（Nand
flash）Storage medium in, such as USB flash disk, CF cards, SD card, SDHC cards, mmc card, SM cards, memory stick, xD cards etc..
In conclusion in embodiments of the present invention, obtaining medium customized information, and retrieve and the medium customized information
Corresponding media list；Search key is received, and retrieves the search result list to match with described search keyword；Hair
The media list and described search the results list are sent, wherein the media list and described search the results list are opened up
Show.It can be seen that the present invention proposes a kind of customized interactive mode of the medium based on user, user can select oneself it is expected to see
The media types arrived.No matter why is the search key of input, the customized media content of user can be shown, to carry
High interactive efficiency.
Moreover, it is also possible to which embodiment of the present invention is applied in various terminals, and can be used with cross-platform cross terminal,
The scope of application is very extensive..
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the scope of the present invention.It is all
Within the spirit and principles in the present invention, any modification, equivalent replacement, improvement and so on should be included in the protection of the present invention
Within the scope of.
Claims (10)
1. a kind of interaction with media method, which is characterized in that this method includes：
Medium customized information is obtained, and retrieves media list corresponding with the medium customized information；
Search key is received, and retrieves the search result list to match with described search keyword；
The media list and described search the results list are sent, wherein the media list and described search the results list
It is demonstrated；
Corresponding with the medium customized information media list of the retrieval includes：Establish the media data library of classification；From described point
Retrieval has the medium of the same category with the medium customized information in the media data library of class；It is by the media mix retrieved
The media list；
The acquisition medium customized information includes：
Show the customized candidate list of medium；
Selection of the user for the customized candidate list of the medium is received to determine medium customized information.
2. interaction with media method according to claim 1, which is characterized in that the acquisition medium customized information includes：
Obtain user's history data；
User preference information is parsed based on the user's history data, and the customized letter of medium is determined according to the user preference information
Breath.
3. interaction with media method according to claim 1, which is characterized in that the media data library packet for establishing classification
It includes：
Classified to medium according to media attributes；
Calculate the classification information of each medium in same alike result classification；
Classified to medium according to classification information, to obtain the media data library of classification.
4. interaction with media method according to claim 1, which is characterized in that described by the media mix retrieved is described
Media list includes：
The semantic matches value of the medium and medium customized information that retrieve is calculated, and the semantic matches value is carried out according to size
Sequence；
According to the semantic matches value ranking results, predetermined number medium is determined；
It is the media list by the predetermined number media mix.
5. a kind of interaction with media device, which is characterized in that including media list retrieval unit, search result list display unit and
Transmission unit, wherein：
Media list retrieval unit for obtaining medium customized information, and retrieves matchmaker corresponding with the medium customized information
Jie's list；
Search result list display unit for receiving search key, and is retrieved and is searched with what described search keyword matched
Rope the results list；
Transmission unit, for sending the media list and described search the results list, wherein the media list and institute
Search result list is stated to be demonstrated；
Corresponding with the medium customized information media list of the retrieval includes：Establish the media data library of classification；From described point
Retrieval has the medium of the same category with the medium customized information in the media data library of class；It is by the media mix retrieved
The media list；
Media list retrieval unit for showing the customized candidate list of medium, and receives user for the customized candidate row of the medium
The selection of table is to determine medium customized information.
6. interaction with media device according to claim 5, which is characterized in that
Media list retrieval unit, for obtaining user's history data, based on user's history data parsing user preference letter
Breath, and medium customized information is determined according to the user preference information.
7. interaction with media device according to claim 5, which is characterized in that
Media list retrieval unit calculates each matchmaker in same alike result classification for classifying to medium according to media attributes
The classification information of Jie, and classified to medium according to classification information, to obtain the media data library of classification.
8. interaction with media device according to claim 5, which is characterized in that
Media list retrieval unit, the semantic matches value for calculating the medium retrieved and medium customized information, to institute's predicate
Adopted matching value is ranked up according to size；According to the semantic matches value ranking results, predetermined number medium is determined, and by institute
It is the media list to state predetermined number media mix.
9. a kind of interaction with media system, which is characterized in that including terminal and search engine server, wherein：
Terminal, for sending medium customized information to search engine server；
Search engine server for receiving medium customized information, and retrieves medium corresponding with the medium customized information
List；
Search engine server is additionally operable to receive search key from terminal, and retrieval is searched with what described search keyword matched
Rope the results list, and send the media list and described search the results list to terminal；
Terminal is additionally operable to show the media list and described search the results list；
Corresponding with the medium customized information media list of the retrieval includes：Establish the media data library of classification；From described point
Retrieval has the medium of the same category with the medium customized information in the media data library of class；It is by the media mix retrieved
The media list；
The reception medium customized information includes：
Show the customized candidate list of medium；
Selection of the user for the customized candidate list of the medium is received to determine medium customized information.
10. interaction with media system according to claim 9, which is characterized in that
Terminal, for pre-setting medium show area and search result show area in display interface, and in the medium exhibition
Show and show the media list in area, described search the results list is shown in described search result show area.
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| CN101136873A (en) * | 2006-08-31 | 2008-03-05 | 腾讯科技（深圳）有限公司 | Method and system for transmitting advertisement to users on instant communication platform |
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| CN100559768C (en) * | 2006-08-08 | 2009-11-11 | 阿里巴巴集团控股有限公司 | A kind of information distribution method and system |
| US8762364B2 (en) * | 2008-03-18 | 2014-06-24 | Yahoo! Inc. | Personalizing sponsored search advertising layout using user behavior history |
| US20110258032A1 (en) * | 2010-04-14 | 2011-10-20 | Microsoft Corporation | Search advertisement selection based on user actions |
| CN102984554A (en) * | 2011-09-02 | 2013-03-20 | 华为软件技术有限公司 | Method, apparatus and system for IPTV (internet protocol television) advertising delivery |
| US20130080247A1 (en) * | 2011-09-23 | 2013-03-28 | Microsoft Corporation | Ad Placement |
| US20130117110A1 (en) * | 2011-11-08 | 2013-05-09 | Microsoft Corporation | Dynamic determination of number of served advertisements |
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| CN1716255A (en) * | 2004-07-01 | 2006-01-04 | 微软公司 | Dispersing search engine results by using page category information |
| CN101136873A (en) * | 2006-08-31 | 2008-03-05 | 腾讯科技（深圳）有限公司 | Method and system for transmitting advertisement to users on instant communication platform |
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