CN104301791A - Method for optimizing starting advertisements of set top box - Google Patents
Method for optimizing starting advertisements of set top box Download PDFInfo
- Publication number
- CN104301791A CN104301791A CN201410589466.XA CN201410589466A CN104301791A CN 104301791 A CN104301791 A CN 104301791A CN 201410589466 A CN201410589466 A CN 201410589466A CN 104301791 A CN104301791 A CN 104301791A
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- CN
- China
- Prior art keywords
- advertisement
- starting
- top box
- set top
- display
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method for optimizing starting advertisements of a set top box, and belongs to the technical field of digital TV set top boxes. The aims that a set top box advertisement system supports a plurality of starting pictures, and the display sequence and the display time can be freely adjusted at the front end are achieved. The method includes the following steps: starting, wherein an advertisement front end editing system firstly converts the starting pictures to be in the M2V format, type setting is carried out on the display sequence and the display time of the starting advertisements, description information and advertisement data information which are displayed after starting are generated through packaging, and TS streams are generated; playing the TS streams through a broadcasting and control system, and enabling a multiplexer to be accessed to upload the TS streams to the network; locking a TUNER of a frequency point where the starting advertisements are located through the set top box, receiving the description information and the advertisement data which are displayed after starting in real time, and saving the description information and the advertisement data into FLASH; playing the starting advertisements according to the display sequence and the display duration regulated by the description information when the set top box is started next time; conducting real-time detection and updating on the starting advertisements through a background of the set top box.
Description
Technical field
The invention belongs to technical field of digital television set-top, be specifically related to a kind of optimization method of set-top-box opening advertisement.
Background technology
Along with popularizing of Digital Television, the future of Digital Television knows no measure, and a kind of generation of new media, advertisement supporting with it also will closely follow its developing steps, and digital TV set-top box advertisement is as the same.But there is following problem in the set-top-box opening advertisement of routine: (1) many Set Top Box ad systems only support a start-up picture; (2) although minority ad system can support 3 start-up pictures, DISPLAY ORDER and the displaying time often opened are fixed by advertisement base or the integrated side of Set Top Box, quite dumb.Such as according to the advertising expense difference that advertisement putting business pays, when broadcasting and TV need to adjust to each gray advertisement DISPLAY ORDER and time, conventional ads just can not satisfy the demands.
So Set Top Box ad system supports multiple start-up pictures and DISPLAY ORDER and time the proposition of scheme that freely adjusts of front end can seem quite important.
Summary of the invention
The object of the invention is to solve conventional set-top box startup advertisement system dumb, support that multiple start-up pictures shows to realize system, and order shown by picture and time can adjust according to difference needs.
The present invention takes following technical scheme:
An optimization method for set-top-box opening advertisement, comprises the following steps:
A. start shooting: first start up graphic is converted into M2V form by advertisement front end edit system, carry out the typesetting of DISPLAY ORDER and time to startup advertisement again to arrange, then, packing generate start display descriptor and advertising data information and generate TS stream, the description content of wherein said descriptor is: current startup advertisement quantity and often open the different DISPLAY ORDER of advertisement and display duration;
B. described TS stream is broadcasted by broadcast control system, and couple in multiplexer uploads in network;
C. the TUNER (tuner) of Set Top Box locking startup advertisement place frequency, the descriptor described in real-time reception start display and ad data are also deposited into FLASH;
Startup advertisement is broadcasted according to the DISPLAY ORDER of described descriptor defined and display duration when d. once starting shooting in Set Top Box;
E. set-top box background detects renewal in real time to startup advertisement.
Further technical scheme is: the quantity of described startup advertisement is more than one or two.
The present invention compared with prior art, has following beneficial effect: arranging of set-top-box opening ad system is very flexible, and system supports that multiple start-up pictures show on the one hand, and can as required, adjust the order shown by start-up picture and time.
Accompanying drawing explanation
Fig. 1 is ad system block diagram;
Fig. 2 is starting procedure figure;
Fig. 3 is ad system flow chart.
Embodiment
Below in conjunction with embodiments of the invention, the invention will be further elaborated.
An optimization method for set-top-box opening advertisement, can pass through front end real time modifying, and solving conventional set-top box startup advertisement displaying time with order is fixing problem, makes advertisement putting Scheme Choice more flexible, wider.
In conjunction with such as shown in Fig. 1 ad system block diagram, Fig. 2 starting procedure figure, Fig. 3 ad system flow chart, concrete enforcement cloth is suddenly as follows:
(1). start: first start up graphic is converted into M2V form by advertisement front end edit system, carry out the typesetting of DISPLAY ORDER and time to startup advertisement again to arrange, then, packing generate start display descriptor and advertising data information and generate TS stream, the description content of wherein said descriptor is: current startup advertisement quantity and often open the different DISPLAY ORDER of advertisement and display duration.For ABC tri-start-up pictures, can any DISPLAY ORDER of given ad and time, as B advertisement shows 2 seconds, then A advertisement shows 3 seconds, and last C advertisement shows 2 seconds.
(2). described TS stream is broadcasted by broadcast control system, and couple in multiplexer uploads in network.
(3). after modulator, the TUNER of Set Top Box locking startup advertisement place frequency, the descriptor described in real-time reception start display and ad data are also deposited into FLASH;
(4). broadcast startup advertisement on a television set according to the DISPLAY ORDER of described descriptor defined and display duration when once starting shooting in Set Top Box;
(5). set-top box background detects renewal in real time to startup advertisement, then carries out advertising orders DISPLAY ORDER and duration display according to the advertisement description information after renewal if any upgrading.
Although with reference to explanatory embodiment of the present invention, invention has been described here, above-described embodiment is only the present invention's preferably execution mode, embodiments of the present invention are not restricted to the described embodiments, should be appreciated that, those skilled in the art can design a lot of other amendment and execution mode, these amendments and execution mode will drop within spirit disclosed in the present application and spirit.
Claims (2)
1. an optimization method for set-top-box opening advertisement, is characterized in that comprising the following steps:
A. start shooting: first start up graphic is converted into M2V form by advertisement front end edit system, carry out the typesetting of DISPLAY ORDER and time to startup advertisement again to arrange, then, packing generate start display descriptor and advertising data information and generate TS stream, the description content of wherein said descriptor is: current startup advertisement quantity and often open the different DISPLAY ORDER of advertisement and display duration;
B. described TS stream is broadcasted by broadcast control system, and couple in multiplexer uploads in network;
C. the TUNER of Set Top Box locking startup advertisement place frequency, the descriptor described in real-time reception start display and ad data are also deposited into FLASH;
Startup advertisement is broadcasted according to the DISPLAY ORDER of described descriptor defined and display duration when d. once starting shooting in Set Top Box;
E. set-top box background detects renewal in real time to startup advertisement.
2. according to the optimization method of the set-top-box opening advertisement described in claim 1, it is characterized in that: the quantity of described startup advertisement is more than one or two.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410589466.XA CN104301791A (en) | 2014-10-28 | 2014-10-28 | Method for optimizing starting advertisements of set top box |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410589466.XA CN104301791A (en) | 2014-10-28 | 2014-10-28 | Method for optimizing starting advertisements of set top box |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104301791A true CN104301791A (en) | 2015-01-21 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410589466.XA Pending CN104301791A (en) | 2014-10-28 | 2014-10-28 | Method for optimizing starting advertisements of set top box |
Country Status (1)
| Country | Link |
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| CN (1) | CN104301791A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107682728A (en) * | 2017-09-08 | 2018-02-09 | 广州视源电子科技股份有限公司 | Startup picture display method, terminal device and storage medium |
| CN109889915A (en) * | 2019-03-19 | 2019-06-14 | 青岛海信宽带多媒体技术有限公司 | A kind of starting-up method and set-top box playing startup advertisement |
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| CN1929584A (en) * | 2006-09-22 | 2007-03-14 | 深圳创维－Rgb电子有限公司 | Method for real-time updating of digital media terminal advertising contents |
| CN1937754A (en) * | 2006-08-23 | 2007-03-28 | 深圳创维－Rgb电子有限公司 | Digital media terminal advertising-playing method |
| CN1968421A (en) * | 2006-11-23 | 2007-05-23 | 深圳创维－Rgb电子有限公司 | Method and apparatus for implementing digital media advertisement in digital TV system |
| US20090031359A1 (en) * | 2007-07-26 | 2009-01-29 | The Directv Group, Inc. | Method and system for generating row advertising in a program guide |
| CN101521731A (en) * | 2009-04-07 | 2009-09-02 | 武汉东太信息产业有限公司 | Digital television advertisement system and realization method of FLASH technology in digital television advertisement system |
-
2014
- 2014-10-28 CN CN201410589466.XA patent/CN104301791A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN1937754A (en) * | 2006-08-23 | 2007-03-28 | 深圳创维－Rgb电子有限公司 | Digital media terminal advertising-playing method |
| CN1929584A (en) * | 2006-09-22 | 2007-03-14 | 深圳创维－Rgb电子有限公司 | Method for real-time updating of digital media terminal advertising contents |
| CN1968421A (en) * | 2006-11-23 | 2007-05-23 | 深圳创维－Rgb电子有限公司 | Method and apparatus for implementing digital media advertisement in digital TV system |
| US20090031359A1 (en) * | 2007-07-26 | 2009-01-29 | The Directv Group, Inc. | Method and system for generating row advertising in a program guide |
| CN101521731A (en) * | 2009-04-07 | 2009-09-02 | 武汉东太信息产业有限公司 | Digital television advertisement system and realization method of FLASH technology in digital television advertisement system |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107682728A (en) * | 2017-09-08 | 2018-02-09 | 广州视源电子科技股份有限公司 | Startup picture display method, terminal device and storage medium |
| CN109889915A (en) * | 2019-03-19 | 2019-06-14 | 青岛海信宽带多媒体技术有限公司 | A kind of starting-up method and set-top box playing startup advertisement |
| CN109889915B (en) * | 2019-03-19 | 2022-04-01 | 青岛海信宽带多媒体技术有限公司 | Starting method for playing starting advertisement and set top box |
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| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20150121 |