CN104104999B - Audio/video information recommends method and apparatus - Google Patents
Audio/video information recommends method and apparatus Download PDFInfo
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- CN104104999B CN104104999B CN201310122510.1A CN201310122510A CN104104999B CN 104104999 B CN104104999 B CN 104104999B CN 201310122510 A CN201310122510 A CN 201310122510A CN 104104999 B CN104104999 B CN 104104999B
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Abstract
The embodiment of the present invention provides a kind of audio/video information recommendation method and apparatus.A kind of method includes：It is analyzed by the personal information to user, obtains object content role, the object content role is the content role in the audio/video information that the user likes；According to the mapping relations between the object content role and content role and audio and video attribute, determine that target property information, the target property information are the attribute informations for the audio/video information that the user likes；The attribute information for the audio/video information that the target property information and system store is matched, determines the audio/video information of target property information described in attribute information matching；The description information of identified audio/video information is sent to the terminal device of the user.Different films can be recommended for different user using technical solution of the present invention, the precision for recommending film to user can be improved.
Description
Technical field
The present embodiments relate to the communication technologys more particularly to a kind of audio/video information to recommend method and apparatus.
Background technology
Many users are all based on the recommendation of website when watching film.Currently, the mode of recommendation of websites film includes master
Page is recommended and marking sort recommendations, these ways of recommendation mainly pass through the current hot broadcast of page switching at runtime or marking on homepage
The highest big poster of film, or the small poster of multiple films of directly arranging.This film recommendation mode no user otherness is recommended
Precision is not high.
Invention content
The embodiment of the present invention provides a kind of audio/video information recommendation method and apparatus, recommends difference to be directed to different user
Film, with improve to user recommend film precision.
First aspect provides a kind of audio/video information recommendation method, including：
It is analyzed by the personal information to user, obtains object content role, the object content role is described
Content role in the audio/video information that user likes；
According to the mapping relations between the object content role and content role and audio and video attribute, objective attribute target attribute is determined
Information, the target property information are the attribute informations for the audio/video information that the user likes；
The attribute information for the audio/video information that the target property information and system store is matched, determines that attribute is believed
The audio/video information of target property information described in breath matching；
The description information of identified audio/video information is sent to the terminal device of the user.
With reference to first aspect, in the first possible realization method of first aspect, the individual by user
Information is analyzed, and object content role is obtained, including：
Receive the watching request that the terminal device is sent；
According to the watching request, the personal information of the user is analyzed, obtains the object content role.
With reference to first aspect or the first possible realization method of first aspect, second in first aspect are possible
In realization method, the personal information of the user includes any one of following information or combinations thereof：
Label, personal explanation, session log, comment and viewing record.
With reference to first aspect or second of the first possible realization method of first aspect or first aspect possible
Realization method, in the third possible realization method of first aspect, the audio/video information is that movie or television is acute, described
Content role is movie or television role；Or
The audio/video information is song, and the content role is the lyrics；Or
The audio/video information is poem, and the content role is poem or fashion theme word；Or
The audio/video information is given a lecture for video, and the content role is speaker.
Second aspect provides a kind of audio/video information recommendation method, including：
The personal information of first user is analyzed, obtains object content role, the object content role is described
Content role in the audio/video information that first user likes；
Mapping between the content role liked according to the object content role and pre-stored user information and user
Relationship determines that second user, the second user refer to same happiness in the user for recommended via server push audio/video information
The user of the joyous object content role；
The description information for the audio/video information that the second user is liked is pushed to the terminal device of first user.
It is described to like the second user in the first possible realization method of second aspect in conjunction with second aspect
The description information of joyous audio/video information pushes to the terminal device of first user, including：
From User Information Database, the description information for the audio/video information that the second user is liked is obtained；
Acquired description information is pushed into the terminal device.
In conjunction with the first possible realization method of second aspect, in second of possible realization method of second aspect
In, the method further includes：The letter of the description information for the audio/video information that the second user is liked and first user
Breath correspondence is added in the User Information Database.
Second in conjunction with the possible realization method of the first of second aspect or second aspect or second aspect is possible
Realization method, in the third possible realization method of second aspect, the personal information by user is analyzed,
Object content role is obtained, including：
Receive the watching request that the terminal device is sent；
According to the watching request, the personal information of first user is analyzed, obtains the object content angle
Color.
Second in conjunction with the possible realization method of the first of second aspect or second aspect or second aspect is possible
The possible realization method of the third of realization method or second aspect, in the 4th kind of possible realization method of second aspect,
The personal information of the user includes any one of following information or combinations thereof：
Label, personal explanation, session log, comment and viewing record.
Second in conjunction with the possible realization method of the first of second aspect or second aspect or second aspect is possible
4th kind of possible realization method of the possible realization method of the third of realization method or second aspect or second aspect,
In 5th kind of possible realization method of two aspects, the audio/video information is that movie or television is acute；The content role is electricity
Shadow role；Or
The audio/video information is song, and the content role is the lyrics；Or
The audio/video information is poem, and the content role is poem or fashion theme word；Or
The audio/video information is given a lecture for video, and the content role is speaker.
The third aspect provides a kind of audio/video information recommendation apparatus, including：
Acquisition module obtains object content role for being analyzed by the personal information to user, in the target
It is the content role in the audio/video information that the user likes to hold role；
Determining module, for being closed according to the mapping between the object content role and content role and audio and video attribute
System, determines that target property information, the target property information are the attribute informations for the audio/video information that the user likes, and will
The target property information is matched with the attribute information for the audio/video information that system stores, and determines institute in attribute information matching
State the audio/video information of target property information；
Sending module, for the description information of audio/video information determined by the determining module to be sent to the user
Terminal device.
In conjunction with the third aspect, in the first possible realization method of the third aspect, the equipment further includes：Receive mould
Block, for before the acquisition module obtains the object content role, receiving the watching request that the terminal device is sent；
The acquisition module is specifically used for, according to the watching request, analyzing the personal information of the user, obtaining
Take the object content role.
In conjunction with the possible realization method of the first of the third aspect or the third aspect, second in the third aspect is possible
In realization method, the personal information of the user includes any one of following information or combinations thereof：
Label, personal explanation, session log, comment and viewing record.
Second in conjunction with the possible realization method of the first of the third aspect or the third aspect or the third aspect is possible
Realization method, in the third possible realization method of the third aspect, the audio/video information is that movie or television is acute, described
Content role is movie or television role；Or
The audio/video information is song, and the content role is the lyrics；Or
The audio/video information is poem, and the content role is poem or fashion theme word；Or
The audio/video information is given a lecture for video, and the content role is speaker.
Fourth aspect provides a kind of audio/video information recommendation apparatus, including：
Acquisition module is analyzed for the personal information to the first user, acquisition object content role, in the target
It is the content role in the audio/video information that first user likes to hold role；
Determining module, the content angle for being liked with user according to the object content role and pre-stored user information
Mapping relations between color determine that second user, the second user refer to having recommended audio/video information via server push
In user, the user of the object content role is equally liked；
Sending module, the description information of the audio/video information for liking the second user push to described first and use
The terminal device at family.
In conjunction with fourth aspect, in the first possible realization method of fourth aspect, the acquisition module be additionally operable to from
In User Information Database, the description information for the audio/video information that the second user is liked is obtained；
The sending module is specifically used for the description information acquired in the acquisition module pushing to the terminal device.
In conjunction with the first possible realization method of fourth aspect, in second of possible realization method of fourth aspect
In, the equipment further includes：Add module, the description information of the audio/video information for liking the second user and described
The information correspondence of first user is added in the User Information Database.
Second in conjunction with the possible realization method of the first of fourth aspect or fourth aspect or fourth aspect is possible
Realization method, in the third possible realization method of fourth aspect, the equipment further includes：Receiving module, in institute
Before stating the acquisition module acquisition object content role, the watching request that the terminal device is sent is received；
The acquisition module is specifically used for, according to the watching request, dividing the personal information of first user
Analysis, obtains the object content role.
Second in conjunction with the possible realization method of the first of fourth aspect or fourth aspect or fourth aspect is possible
The possible realization method of the third of realization method or fourth aspect, in the 4th kind of possible realization method of fourth aspect,
The personal information of the user includes any one of following information or combinations thereof：
Label, personal explanation, session log, comment and viewing record.
Second in conjunction with the possible realization method of the first of fourth aspect or fourth aspect or fourth aspect is possible
4th kind of possible realization method of the possible realization method of the third of realization method or fourth aspect or fourth aspect,
In 5th kind of possible realization method of four aspects, the audio/video information is that movie or television is acute；The content role is electricity
Shadow role；Or
The audio/video information is song, and the content role is the lyrics；Or
The audio/video information is poem, and the content role is poem or fashion theme word；Or
The audio/video information is given a lecture for video, and the content role is speaker.
Audio/video information provided in an embodiment of the present invention recommends method and apparatus, is divided by the personal information to user
Analysis obtains the content role in the audio/video information that user likes, according to the content role for the audio/video information that user likes, really
Determine the attribute information for the audio/video information that user likes or determination and user like the other users of identical content role, then
The description information for the audio/video information that the attribute information for the audio/video information that attribute information and user are liked is matched will
The description information that the audio/video information that the other users of identical content role are liked is liked with user pushes to the terminal of user
Equipment recommends audio/video information due to the content role liked based on user to user, has with strong points, embodies user
Difference improves the precision for recommending audio/video information to user.
Description of the drawings
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is this hair
Some bright embodiments for those of ordinary skill in the art without having to pay creative labor, can be with
Obtain other attached drawings according to these attached drawings.
Fig. 1 is the flow chart that a kind of audio/video information provided in an embodiment of the present invention recommends method；
Fig. 2 is the flow chart that another audio/video information provided in an embodiment of the present invention recommends method；
Fig. 3 is the flow chart that another audio/video information provided in an embodiment of the present invention recommends method；
Fig. 4 is the flow chart that another audio/video information provided in an embodiment of the present invention recommends method；
Fig. 5 is a kind of structural schematic diagram of audio/video information recommendation apparatus provided in an embodiment of the present invention；
Fig. 6 is the structural schematic diagram of another audio/video information recommendation apparatus provided in an embodiment of the present invention；
Fig. 7 is a kind of structural schematic diagram of computer system provided in an embodiment of the present invention；
Fig. 8 is the structural schematic diagram of another audio/video information recommendation apparatus provided in an embodiment of the present invention；
Fig. 9 is the structural schematic diagram of another audio/video information recommendation apparatus provided in an embodiment of the present invention；
Figure 10 is the structural schematic diagram of another computer system provided in an embodiment of the present invention；
Figure 11 is a kind of structural schematic diagram of terminal device provided in an embodiment of the present invention.
Specific implementation mode
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
The every other embodiment obtained without creative efforts, shall fall within the protection scope of the present invention.
Fig. 1 is the flow chart that a kind of audio/video information provided in an embodiment of the present invention recommends method.As shown in Figure 1, described
Method includes：
101, it is analyzed by the personal information to user, obtains object content role, the object content role is
Content role in the audio/video information that user likes.
102, according to the mapping relations between the object content role and content role and audio and video attribute, target is determined
Attribute information, the target property information are the attribute informations for the audio/video information that the user likes.
103, the attribute information for the audio/video information that the target property information and system store is matched, determines and belongs to
The audio/video information of target property information described in property information matches.
104, the description information of identified audio/video information is sent to the terminal device of user.
In the present embodiment, audio/video information can be the multimedias letters such as film, TV play, poem, music, video speech
Breath.Correspondingly, content role is primarily referred to as having symbolistic information in audio/video information.For example, if audio and video are believed
Breath is that movie or television is acute, then content role can be movie or television role, such as audio/video information is film《Alexandria
Supreme Being》, then content role can be the leading role " Alexandria " in film；If audio/video information is song, content role can
Think the lyrics；If audio/video information is poem, content role can be poem or fashion theme word；If audio/video information
It gives a lecture for video, then content role can be speaker；Etc..
In the present embodiment, server has in advance carried out the content of audio/video information and attribute the definition point of various dimensions
Solution, and pre-established the mapping relations between content role and audio and video attribute.The attribute information of audio/video information is mainly
The information for referring to the attribute or type etc. that characterize the audio/video information, for example, film《Alexander》Attribute information include：Supreme Being
King, epic, war, bloody, spectacular etc.；Film《Wrestler》Attribute information include：War, bloody, epic, Rome
Deng.
In addition, being stored with the description information of various audio/video informations and audio/video information on the server.Audio and video are believed
The description information of breath is primarily referred to as some information that user can be made to understand the audio/video information, for example, if audio/video information
It is movie or television play, then the description information of audio/video information can include but is not limited to：Electric sound or the title of TV play are led
It drills, synopsis and actor information etc..
Based on above-mentioned, server can analyze the personal information of user, obtain the audio/video information that user likes
In content role, referred to as object content role；Then, by object content role between content role and audio and video attribute
It is matched in mapping relations, the attribute information for the audio/video information that the audio and video attribute in matching is liked as user, i.e.,
Target property information；Then target property information is matched in the attribute information for the audio/video information that system stores, really
The audio/video information for determining the target property information in attribute information matching, the description information of identified audio/video information is sent
To the terminal device of user, to complete to recommend the process of audio/video information to user.
Further, for a user, it after receiving the description information of audio/video information of server recommendation, can select
Think that the audio/video information of viewing, or selection purchase want the audio/video information seen.
Optionally, the personal information of user may include any one of following information or combinations thereof：Label, individual say
Bright, session log, comment and viewing record.The label refers to the key for the audio/video information addition that user is in oneself album
Word is to remark additionally to the classification of audio/video information, and search for the audio/video information for other users or online friend and use
Information, user can register on the server, obtain the album space of oneself, and manage oneself in album space
Audio/video information can obtain the label information based on this server in the album space of user.The individual illustrates
Refer to user to illustrate the introduction of oneself, such as server can be obtained from the log-on message of user.The session log refers to
Information that user is exchanged on the audio and video webpage that server provides with other users or online friend, such as discuss and like each other
Role or the lyrics etc. in movie or television play or play.It is described comment refer to user a certain audio/video information is delivered view, see
The information such as point, such as user can deliver view, the viewpoint etc. of oneself on the audio and video webpage that server provides, or can be with
The view to a certain audio/video information, viewpoint etc. are delivered in the album space of oneself.Before the viewing record refers to user
The audio/video information watched in a period of time, the server can record and use when user watches audio/video information every time
The audio/video information that family was watched, and then when the personal information to user is analyzed, obtain recorded user and watched
Audio/video information.
From the foregoing, it can be seen that method provided in this embodiment, is analyzed by the personal information to user, user's happiness is obtained
Content role in joyous audio/video information determines what user liked according to the content role for the audio/video information that user likes
The attribute information of audio/video information, the sound that then attribute information for the audio/video information that attribute information and user are liked matches
The description information of video information pushes to the terminal device of user, due to the content role liked based on user, recommends to user
Audio/video information, have it is with strong points, embody user's difference, improve to user recommend audio/video information precision, into one
Step can also improve user from the film of recommendation to the conversion ratio actually watched.
Fig. 2 is the flow chart that another audio/video information provided in an embodiment of the present invention recommends method.As shown in Fig. 2, institute
The method of stating includes：
200, the watching request that receiving terminal apparatus is sent.
When user needs to watch audio/video information, watching request can be sent to server by its terminal device.Server
The watching request that receiving terminal apparatus is sent.Wherein, the difference of the audio/video information of viewing is wanted according to user, and is used
Terminal device difference, user terminal device to server send watching request by way of would also vary from, this reality
Example is applied not limit this.For example, if terminal device is television set, user wishes to watch TV play, then user opens
Television set is equivalent to server and has issued watching request.If terminal device is PC, user wishes to watch video network
Movie or television on standing is acute, then user opens PC and is equivalent into the homepage of video website to server and had issued
Watching request.
201, it according to the watching request, is analyzed by the personal information to user, obtains object content role, institute
It is the content role in the audio/video information that user likes to state object content role.
After server receives the watching request of terminal device transmission, know that user wishes to watch audio/video information, then root
According to the triggering of the watching request, the personal information of user is analyzed, obtains the content angle for the audio/video information that user likes
Color.
202, according to the mapping relations between the object content role and content role and audio and video attribute, target is determined
Attribute information, the target property information are the attribute informations for the audio/video information that the user likes.
203, the attribute information for the audio/video information that the target property information and system store is matched, determines and belongs to
The audio/video information of target property information described in property information matches.
204, the description information of identified audio/video information is sent to the terminal device of user.
The detailed description of step 201-204 can be found in step 101-104, and details are not described herein.
Method provided in this embodiment, server is in the watching request for receiving terminal device and sending out, by user's
Personal information is analyzed, and the content role in the audio/video information that user likes is obtained, and is believed according to the audio and video that user likes
The content role of breath, determines the attribute information for the audio/video information that user likes, the sound for then liking attribute information and user
The description information for the audio/video information that the attribute information of video information matches pushes to the terminal device of user, due to being based on using
The content role that family is liked, to user recommend audio/video information, have it is with strong points, embody user's difference, improve to
The precision of audio/video information is recommended at family, can also further improve user from the film of recommendation to the conversion ratio actually watched.
Fig. 3 is the flow chart that another audio/video information provided in an embodiment of the present invention recommends method.As shown in figure 3, institute
The method of stating includes：
301, the personal information of the first user is analyzed, obtains object content role, the object content role is
The content role for the audio/video information that first user likes.
302, between the content role liked according to the object content role and pre-stored user information and user
Mapping relations determine that second user, the second user refer in the user for recommended via server push audio/video information, together
Sample likes the user of the object content role.
303, the description information for the audio/video information that the second user is liked is pushed to the terminal device of the first user.
In the present embodiment, audio/video information can be the multimedias letters such as film, TV play, poem, music, video speech
Breath.Correspondingly, content role is primarily referred to as having symbolistic information in audio/video information.For example, if audio and video are believed
Breath is that movie or television is acute, then content role can be movie or television role, such as audio/video information is film《Alexandria
Supreme Being》, then content role can be the leading role " Alexandria " in film；If audio/video information is song, content role can
Think the lyrics；If audio/video information is poem, content role can be poem or fashion theme word；If audio/video information
It gives a lecture for video, then content role can be speaker；Etc..
In the present embodiment, the mapping between the content role that server is previously stored with user information and user likes is closed
System.User information in the mapping relations can be user's name, User ID, user terminal device identification information etc., this
A little users refer to the user for having recommended audio/video information via server push.Wherein, database or information may be used in server
Mapping relations between the content role that the forms such as list, storage user information and user like.For example, what a certain user liked
Content role is film《Alexander》In leading role " Alexandria " etc..
It is regarded in addition, being stored with recommended the sound that each user of audio/video information is liked via server push on the server
The description information of frequency information.For example, server can be stored with User Information Database recommended audio/video information by server
The description information etc. of audio/video information and audio/video information liked of user.The description information of audio/video information is mainly
Refer to some information that user can be made to understand the audio/video information, for example, if audio/video information is movie or television play, then
The description information of audio/video information can include but is not limited to：Electric sound or the title of TV play, director, synopsis and performer's letter
Breath etc..
Based on above-mentioned, server can analyze the personal information of the first user, obtain the sound that the first user likes
Content role in video information, referred to as object content role；Then, object content role is stored in server
Progress in mapping relations between the content role for recommended the user information of audio/video information and user to like by server
Match, the user in matching is known as second user；The audio/video information that second user is liked also is liked as the first user
The description information for the audio/video information that second user is liked is sent to the terminal device of the first user, with complete by audio/video information
At the process for recommending audio/video information to the first user.
Further, for a user, it after receiving the description information of audio/video information of server recommendation, can select
Think that the audio/video information of viewing, or selection purchase want the audio/video information seen.
Optionally, the personal information of user may include any one of following information or combinations thereof：Label, individual say
Bright, session log, comment and viewing record.The label refers to the key for the audio/video information addition that family is in oneself album
Word is to remark additionally to the classification of audio/video information, and search for the audio/video information for other users or online friend and use
Information, user can register on the server, obtain the album space of oneself, and manage oneself in album space
Audio/video information can obtain the label information based on this server in the album space of user.The individual illustrates
Refer to user to illustrate the introduction of oneself, such as server can be obtained from the log-on message of user.The session log refers to
Information that user is exchanged on the audio and video webpage that server provides with other users or online friend, such as discuss and like each other
The information such as role in movie or television play or play.The comment refers to view, the viewpoint that user delivers a certain audio/video information
Etc. information, such as user can deliver view, the viewpoint etc. of oneself on the audio and video webpage that server provides, or can be
The view to a certain audio/video information, viewpoint etc. are delivered in the album space of oneself.The viewing record refers to the previous of user
The audio/video information watched in the section time, the server can record user when user watches audio/video information every time
The audio/video information watched, and then when the personal information to user is analyzed, obtain what recorded user watched
Audio/video information.
From the foregoing, it can be seen that method provided in this embodiment, is analyzed by the personal information to user, user's happiness is obtained
Content role in joyous audio/video information, according to the content role for the audio/video information that user likes, determination is liked with user
The other users of identical content role, the audio and video for then being liked the other users that identical content role is liked with user are believed
The description information of breath pushes to the terminal device of user, the content role due to liking based on user and equally likes the content angle
The audio/video information that the user of color is liked, to user recommend audio/video information, have it is with strong points, embody user's difference,
It improves the precision for recommending audio/video information to user, can also further improve user from the film of recommendation to actually watching
Conversion ratio.
Fig. 4 is the flow chart that another audio/video information provided in an embodiment of the present invention recommends method.As shown in figure 4, institute
The method of stating includes：
400, the watching request that receiving terminal apparatus is sent.
When first user needs to watch audio/video information, watching request can be sent to server by its terminal device.Clothes
The watching request that business device receiving terminal apparatus is sent.Wherein, the difference that the audio/video information of viewing is wanted according to the first user, with
And the difference of used terminal device, the first user also have in such a way that terminal device sends watching request to server
Institute is different, and the present embodiment does not limit this.For example, if terminal device is television set, the first user wishes viewing electricity
Depending on play, then the first user opening television set, which is equivalent to server, has issued watching request.If terminal device is PC,
The movie or television that first user wishes to watch in video website is acute, then the first user opens PC and enters video website
Homepage be equivalent to server and have issued watching request.
401, according to the watching request, the personal information of the first user is analyzed, obtains the object content angle
Color.
After server receives the watching request of terminal device transmission, know that the first user wishes to watch audio/video information,
Then according to the triggering of the watching request, the personal information of the first user is analyzed, obtains the audio/video information that user likes
Content role.
402, between the content role liked according to the object content role and pre-stored user information and user
Mapping relations determine that second user, the second user refer in the user for recommended via server push audio/video information, together
Sample likes the user of the object content role.
403, from User Information Database, the description information for the audio/video information that the second user is liked is obtained.
404, the description information for the audio/video information that the second user is liked is pushed to the terminal device of the first user.
405, the description information of audio/video information and the information correspondence of the first user that second user is liked are added to use
In the information database of family.
In the present embodiment, server stores the user for recommending audio/video information by server with User Information Database
The description information etc. of the audio/video information and audio/video information liked.
Based on this, after determining second user, server obtains second user and likes first from User Information Database
Audio/video information description information, then push to the terminal device of the first user again.
Later, in order to enrich User Information Database, then the description information for the audio/video information liked second user is made
For the description information for the audio/video information that the first user likes, User Information Database is arrived in storage corresponding with the information of the first user
In, in order to the audio/video information for continuing to recommend to like by subsequent user.
Method provided in this embodiment is analyzed by the personal information to user, obtains the audio and video that user likes
Content role in information determines according to the content role for the audio/video information that user likes and likes identical content angle with user
The other users of color, the description letter for the audio/video information for then being liked the other users that identical content role is liked with user
Breath pushes to the terminal device of user, by the content role liked based on user and the user institute for equally liking content role
The audio/video information liked, to user recommend audio/video information, have it is with strong points, embody user's difference, improve to
The precision of audio/video information is recommended at family, can also further improve user from the film of recommendation to the conversion ratio actually watched.
Fig. 5 is a kind of structural schematic diagram of audio/video information recommendation apparatus provided in an embodiment of the present invention.As shown in figure 5,
The equipment includes：Acquisition module 51, determining module 52 and sending module 53.
Acquisition module 51 obtains object content role, the target for being analyzed by the personal information to user
Content role is the content role in the audio/video information that the user likes.
Determining module 52 is connect with acquisition module 51, object content role and Nei for being obtained according to acquisition module 51
Hold the mapping relations between role and audio and video attribute, determines that target property information, the target property information are the users
The attribute information for the audio/video information liked, and the attribute of the target property information and the audio/video information of system storage is believed
Breath is matched, and determines the audio/video information of target property information described in attribute information matching.
Sending module 53 is connect with each module of determination 52, for retouching audio/video information determined by determining module 52
State the terminal device that information is sent to the user.
In an optional embodiment, as shown in fig. 6, the equipment further includes：Receiving module 54.
Receiving module 54, for before acquisition module 51 obtains the object content role, receiving the terminal device
The watching request of transmission.Receiving module 54 is connect with acquisition module 51, for providing the watching request to acquisition module 51.Base
In this, acquisition module 51 is specifically used for, according to the watching request, analyzing the personal information of the user, described in acquisition
Object content role.
In the present embodiment, the personal information of the user includes any one of following information or combinations thereof：Label,
Personal explanation, session log, comment and viewing record.
In the present embodiment, the audio/video information can be that movie or television is acute, then the content role can be electricity
Shadow or TV role；Alternatively, the audio/video information can be song, then the content role be can be with the lyrics；Alternatively, described
Audio/video information is can be with poem, then the content role can be poem or fashion theme word；Alternatively, the audio/video information
Can be that video is given a lecture, then the content role can be speaker.
Audio/video information recommendation apparatus provided in this embodiment can be various audio/video servers, but not limited to this.
Each function module of audio/video information recommendation apparatus provided in this embodiment can be used for executing side shown in Fig. 1 or Fig. 2
The flow of method embodiment, concrete operating principle repeat no more, and refer to the description of embodiment of the method.
Audio/video information recommendation apparatus provided in this embodiment, is analyzed by the personal information to user, is obtained and is used
Content role in the audio/video information that family is liked determines that user likes according to the content role for the audio/video information that user likes
Then the attribute information of joyous audio/video information matches the attribute information for the audio/video information that attribute information is liked with user
The description information of audio/video information push to the terminal device of user, due to the content role liked based on user, to user
Recommend audio/video information, have it is with strong points, embody user's difference, improve to user recommend audio/video information precision,
User can also further be improved from the film of recommendation to the conversion ratio actually watched.
Fig. 7 is a kind of structural schematic diagram of computer system provided in an embodiment of the present invention.As shown in fig. 7, the calculating
Machine system includes：Memory 71, processor 72 and transmitter 73.
Memory 71, for storing program.Specifically, program may include program code, and said program code includes meter
Calculation machine operational order.
Memory 71 can include high-speed RAM memory, can also include nonvolatile memory（non-volatile
memory）, a for example, at least magnetic disk storage.
Processor 72, the program for executing the storage of memory 71, for：Divided by the personal information to user
Analysis obtains object content role, and the object content role is the content role in the audio/video information that the user likes；Root
According to the mapping relations between the object content role and content role and audio and video attribute, target property information is determined, it is described
Target property information is the attribute information for the audio/video information that the user likes, and the target property information is deposited with system
The attribute information of the audio/video information of storage is matched, and determines the audio and video letter of target property information described in attribute information matching
Breath.
Processor 72 can be a central processing unit（Central Processing Unit, referred to as CPU）, or
It is specific integrated circuit（Application Specific Integrated Circuit, referred to as ASIC）, or by with
It is set to the one or more integrated circuits for implementing the embodiment of the present invention.
Transmitter 73, the terminal that the description information of the audio/video information for determining processor 72 is sent to user are set
It is standby.
In an optional embodiment, as shown in fig. 7, the computer system further includes：Receiver 74.
Receiver 74 is sent for before processor 72 obtains the object content role, receiving the terminal device
Watching request.Based on this, processor 72 is particularly used according to the watching request, is carried out to the personal information of the user
Analysis, obtains the object content role.
In the present embodiment, the personal information of the user includes any one of following information or combinations thereof：Label,
Personal explanation, session log, comment and viewing record.
In the present embodiment, the audio/video information can be that movie or television is acute, then the content role can be electricity
Shadow or TV role；Alternatively, the audio/video information can be song, then the content role be can be with the lyrics；Alternatively, described
Audio/video information is can be with poem, then the content role can be poem or fashion theme word；Alternatively, the audio/video information
Can be that video is given a lecture, then the content role can be speaker.
Computer system provided in this embodiment can be various audio/video servers, but not limited to this.
Computer system provided in this embodiment is in addition to memory 71, processor 72, transmitter 73 and receiver 74
Except, can also include power module, external input device etc..
Optionally, in specific implementation, if memory 71, processor 72, transmitter 73 and the independent realization of receiver 74,
Then memory 71, processor 72, transmitter 73 and receiver 74 can be connected with each other by bus and complete mutual communication.
The bus can be industry standard architecture（Industry Standard Architecture, referred to as ISA）Bus,
External equipment interconnection（Peripheral Component, referred to as PCI）Bus or extended industry-standard architecture
（Extended Industry Standard Architecture, referred to as EISA）Bus etc..The bus can be divided into ground
Location bus, data/address bus, controlling bus etc..For ease of indicating, only indicated with a thick line in Fig. 7, it is not intended that only one
Root bus or a type of bus.
Optionally, in specific implementation, if memory 71, processor 72, transmitter 73 and receiver 74 are integrated in one
Realized on block chip, then memory 71, processor 72, transmitter 73 and receiver 74 can be completed by internal interface it is identical between
Communication.
Computer system provided in this embodiment can be used for executing the flow of embodiment of the method shown in Fig. 1 or Fig. 2, specific
Operation principle repeats no more, and refers to the description of embodiment of the method.
Computer system provided in this embodiment is analyzed by the personal information to user, obtains what user liked
Content role in audio/video information determines that the sound that user likes regards according to the content role for the audio/video information that user likes
The attribute information of frequency information, the audio and video that then attribute information for the audio/video information that attribute information and user are liked matches
The description information of information pushes to the terminal device of user, due to the content role liked based on user, recommends sound to regard to user
Frequency information, have it is with strong points, embody user's difference, improve to user recommend audio/video information precision, further also
User can be improved from the film of recommendation to the conversion ratio actually watched.
Fig. 8 is the structural schematic diagram of another audio/video information recommendation apparatus provided in an embodiment of the present invention.Such as Fig. 8 institutes
Show, the equipment includes：Acquisition module 81, determining module 82 and sending module 83.
Acquisition module 81 is analyzed for the personal information to the first user, obtains object content role, the target
Content role is the content role in the audio/video information that first user likes.
Determining module 82 is connect with acquisition module 81, object content role for being obtained according to acquisition module 81 and in advance
Mapping relations between the content role that the user information of storage and user like determine that second user, the second user are
Refer in the user for having recommended audio/video information via server push, equally likes the user of the object content role.
Sending module 83 is connect with determining module 82, for by second user is liked determined by determining module 82 sound
The description information of video information pushes to the terminal device of first user.
In an optional embodiment, acquisition module 81 is additionally operable to from User Information Database, is obtained described second and is used
The description information for the audio/video information that family is liked, and it is supplied to sending module 83.Sending module 83 is specifically used for acquisition module
Description information acquired in 81 pushes to the terminal device.As shown in figure 9, acquisition module 81 is also connect with sending module 83.
Further, as shown in figure 9, the equipment further includes：Add module 84.Add module 84 connects with acquisition module 81
It connects, the letter of the description information for the audio/video information that the second user for obtaining acquisition module 81 is liked and first user
Breath correspondence is added in the User Information Database.
Further, as shown in figure 9, the equipment further includes：Receiving module 85.
Receiving module 85, for before acquisition module 81 obtains the object content role, receiving the terminal device
The watching request of transmission.Receiving module 85 is connect with acquisition module 81, for providing the watching request to acquisition module 81.Base
In this, acquisition module 81 is particularly used according to the watching request, is analyzed the personal information of first user, is obtained
Take the object content role.
In the present embodiment, the personal information of the user includes any one of following information or combinations thereof：Label,
Personal explanation, session log, comment and viewing record.
In the present embodiment, the audio/video information can be that movie or television is acute, then the content role can be electricity
Shadow or TV role；Alternatively, the audio/video information can be song, then the content role be can be with the lyrics；Alternatively, described
Audio/video information is can be with poem, then the content role can be poem or fashion theme word；Alternatively, the audio/video information
Can be that video is given a lecture, then the content role can be speaker.
Audio/video information recommendation apparatus provided in this embodiment can be various audio/video servers, but not limited to this.
Each function module of audio/video information recommendation apparatus provided in this embodiment can be used for executing side shown in Fig. 3 or Fig. 4
The flow of method embodiment, concrete operating principle repeat no more, and refer to the description of embodiment of the method.
Audio/video information recommendation apparatus provided in this embodiment, is analyzed by the personal information to user, is obtained and is used
Content role in the audio/video information that family is liked, according to the content role for the audio/video information that user likes, determining and user
Like the other users of identical content role, then regards the sound that the other users for liking identical content role with user are liked
The description information of frequency information pushes to the terminal device of user, the content role due to being liked based on user and equally to like this interior
The audio/video information liked of user for holding role recommends audio/video information to user, has with strong points, and it is poor to embody user
It is different, the precision for recommending audio/video information to user is improved, can also further improve user from the film of recommendation to practical sight
The conversion ratio seen.
Figure 10 is the structural schematic diagram of another computer system provided in an embodiment of the present invention.As shown in Figure 10, described
Computer system includes：Memory 1001, processor 1002 and transmitter 1003.
Memory 1001, for storing program.Specifically, program may include program code, and said program code includes
Computer-managed instruction.
Memory 1001 can include high-speed RAM memory, can also include nonvolatile memory（non-volatile
memory）, a for example, at least magnetic disk storage.
Processor 1002, the program for executing the storage of memory 1001, for：To the personal information of the first user into
Row analysis, obtains object content role, the object content role is interior in the audio/video information that first user likes
Hold role；Mapping between the content role liked according to the object content role and pre-stored user information and user is closed
System, determines that second user, the second user refer to equally liking in the user for recommended via server push audio/video information
The user of the object content role.
Processor 1002 can be CPU or specific ASIC, or be arranged to implement the one of the embodiment of the present invention
A or multiple integrated circuits.
The description information of transmitter 1003, the audio/video information that the second user for determining processor 1002 is liked pushes away
It send to the terminal device of first user.
In an optional embodiment, processor 1002 is additionally operable to from User Information Database, is obtained described second and is used
The description information for the audio/video information that family is liked, and it is supplied to transmitter 1003.Based on this, transmitter 1003 is specifically used for locate
Description information acquired in reason device 1002 pushes to the terminal device.
In an optional embodiment, processor 1002 is additionally operable to retouching audio/video information that the second user is liked
The information correspondence for stating information and first user is added in the User Information Database.
In an optional embodiment, as shown in Figure 10, the computer system further includes：Receiver 1004.
Receiver 1004, for before processor 1002 obtains the object content role, receiving the terminal device
The watching request of transmission.Based on this, processor 1002 is particularly used in the watching request received according to receiver 1004, to described
The personal information of first user is analyzed, and the object content role is obtained.
In the present embodiment, the personal information of the user includes any one of following information or combinations thereof：Label,
Personal explanation, session log, comment and viewing record.
In the present embodiment, the audio/video information can be that movie or television is acute, then the content role can be electricity
Shadow or TV role；Alternatively, the audio/video information can be song, then the content role be can be with the lyrics；Alternatively, described
Audio/video information is can be with poem, then the content role can be poem or fashion theme word；Alternatively, the audio/video information
Can be that video is given a lecture, then the content role can be speaker.
Computer system provided in this embodiment can be various audio/video servers, but not limited to this.
Computer system provided in this embodiment is in addition to memory 1001, processor 1002, transmitter 1003 and connecing
It receives except device 1004, can also include power module, external input device etc..
Optionally, in specific implementation, if memory 1001, processor 1002, transmitter 1003 and receiver 1004
Independent to realize, then memory 1001, processor 1002, transmitter 1003 and receiver 1004 can be connected with each other simultaneously by bus
Complete mutual communication.The bus can be isa bus, pci bus or eisa bus etc..The bus can be divided into ground
Location bus, data/address bus, controlling bus etc..For ease of indicating, only indicated with a thick line in Figure 10, it is not intended that only one
Root bus or a type of bus.
Optionally, in specific implementation, if memory 1001, processor 1002, transmitter 1003 and receiver 1004
Integrated to realize on one chip, then memory 1001, processor 1002, transmitter 1003 and receiver 1004 can be by interior
Portion's interface completes identical communication.
Computer system provided in this embodiment can be used for executing the flow of embodiment of the method shown in Fig. 3 or Fig. 4, specific
Operation principle repeats no more, and refers to the description of embodiment of the method.
Computer system provided in this embodiment is analyzed by the personal information to user, obtains what user liked
Content role in audio/video information determines according to the content role for the audio/video information that user likes and likes identical with user
The other users of content role, the audio/video information for then being liked the other users that identical content role is liked with user
Description information pushes to the terminal device of user, the content role due to liking based on user and equally likes content role's
The audio/video information that user is liked, to user recommend audio/video information, have it is with strong points, embody user's difference, improve
The precision for recommending audio/video information to user, can also further improve user from the film of recommendation to the conversion actually watched
Rate.
In various embodiments of the present invention, the audio/video information is recommended to be specially to user：By the audio/video information determined
Description information is sent to the terminal device of user.After terminal device receives the description information of audio/video information, display it to
User, so that user selects.It is exemplified below, a kind of realization structure of the terminal device in the embodiment of the present invention, such as
Shown in Figure 11, may include：Display 1101, input/output（Input/Output, referred to as I/O）Interface 1102,
CPU1103 and memory 1104.Wherein, memory 1104 can include but is not limited to RAM, ROM and disk.
Further, as shown in figure 11, the terminal device further includes：Remote controler 1105, keyboard 1106 and mouse 1107 etc.
External equipment.
One of ordinary skill in the art will appreciate that：Realize that all or part of step of above-mentioned each method embodiment can lead to
The relevant hardware of program instruction is crossed to complete.Program above-mentioned can be stored in a computer read/write memory medium.The journey
When being executed, execution includes the steps that above-mentioned each method embodiment to sequence；And storage medium above-mentioned includes：ROM, RAM, magnetic disc or
The various media that can store program code such as person's CD.
Finally it should be noted that：The above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Present invention has been described in detail with reference to the aforementioned embodiments for pipe, it will be understood by those of ordinary skill in the art that：Its according to
So can with technical scheme described in the above embodiments is modified, either to which part or all technical features into
Row equivalent replacement；And these modifications or replacements, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (8)
1. a kind of audio/video information recommends method, which is characterized in that including：
The personal information of first user is analyzed, obtains object content role, the object content role is described first
Content role in the audio/video information that user likes；
Mapping relations between the content role liked according to the object content role and pre-stored user information and user,
Determine that second user, the second user refer to equally liking institute in the user for recommended via server push audio/video information
State the user of object content role；
The description information for the audio/video information that the second user is liked is pushed to the terminal device of first user；
The description information of the audio/video information that the second user is liked pushes to the terminal device of first user,
Including：
From User Information Database, the description information for the audio/video information that the second user is liked is obtained；
Acquired description information is pushed into the terminal device；
Further include：
The description information of audio/video information and the information correspondence of first user that the second user is liked are added to institute
It states in User Information Database.
2. according to the method described in claim 1, it is characterized in that, the personal information by user is analyzed, obtain
Object content role is taken, including：
Receive the watching request that the terminal device is sent；
According to the watching request, the personal information of first user is analyzed, obtains the object content role.
3. method according to claim 1 or 2, which is characterized in that the personal information of the user includes in following information
Any type or combinations thereof：
Label, personal explanation, session log, comment and viewing record.
4. according to the method described in claim 1, it is characterized in that, the audio/video information is that movie or television is acute；In described
Appearance role is film appearances；Or
The audio/video information is song, and the content role is the lyrics；Or
The audio/video information is poem, and the content role is poem or fashion theme word；Or
The audio/video information is given a lecture for video, and the content role is speaker.
5. a kind of audio/video information recommendation apparatus, which is characterized in that including：
Acquisition module is analyzed for the personal information to the first user, obtains object content role, the object content angle
Color is the content role in the audio/video information that first user likes；
Determining module, content role for being liked with user according to the object content role and pre-stored user information it
Between mapping relations, determine that second user, the second user refer to having recommended the user of audio/video information via server push
In, equally like the user of the object content role；
The description information of sending module, the audio/video information for liking the second user pushes to first user's
Terminal device；
The acquisition module is additionally operable to from User Information Database, obtains retouching for the audio/video information that the second user is liked
State information；
The sending module is specifically used for the description information acquired in the acquisition module pushing to the terminal device；
Further include：
Add module, the information of the description information of the audio/video information for liking the second user and first user
Correspondence is added in the User Information Database.
6. equipment according to claim 5, which is characterized in that further include：
Receiving module is sent for before the acquisition module obtains the object content role, receiving the terminal device
Watching request；
The acquisition module is specifically used for, according to the watching request, analyzing the personal information of first user, obtaining
Take the object content role.
7. equipment according to claim 5 or 6, which is characterized in that the personal information of the user includes in following information
Any type or combinations thereof：
Label, personal explanation, session log, comment and viewing record.
8. equipment according to claim 6, which is characterized in that the audio/video information is that movie or television is acute；In described
Appearance role is film appearances；Or
The audio/video information is song, and the content role is the lyrics；Or
The audio/video information is poem, and the content role is poem or fashion theme word；Or
The audio/video information is given a lecture for video, and the content role is speaker.
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| CN104850434B (en) * | 2015-04-30 | 2017-12-22 | 腾讯科技（深圳）有限公司 | Multimedia resource method for down loading and device |
| CN105893423A (en) * | 2015-12-03 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Video recommendation method and system, terminal and server |
| CN106095819A (en) * | 2016-05-31 | 2016-11-09 | 北京奇艺世纪科技有限公司 | A kind of video recommendation method and device |
| CN106294830A (en) * | 2016-08-17 | 2017-01-04 | 合智能科技（深圳）有限公司 | The recommendation method and device of multimedia resource |
| CN108090782B (en) * | 2016-11-21 | 2021-09-14 | 华为技术有限公司 | Online game recommendation method and server |
| CN107943771B (en) * | 2017-11-15 | 2021-05-07 | 百度在线网络技术（北京）有限公司 | Response text generation method, device, server and computer readable medium |
| CN108063967A (en) * | 2017-12-18 | 2018-05-22 | 深圳Tcl新技术有限公司 | Video broadcasting method, television set and computer readable storage medium |
| CN109241344B (en) * | 2018-08-31 | 2021-11-26 | 北京字节跳动网络技术有限公司 | Method and apparatus for processing information |
| CN109783656B (en) * | 2018-12-06 | 2020-11-06 | 北京达佳互联信息技术有限公司 | Recommendation method and system of audio and video data, server and storage medium |
| CN112565903B (en) * | 2019-09-10 | 2022-11-22 | 北京达佳互联信息技术有限公司 | Video recommendation method and device, server and storage medium |
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