CN104050262A - Method and device for displaying search result of target website - Google Patents
Method and device for displaying search result of target website Download PDFInfo
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- CN104050262A CN104050262A CN201410271078.7A CN201410271078A CN104050262A CN 104050262 A CN104050262 A CN 104050262A CN 201410271078 A CN201410271078 A CN 201410271078A CN 104050262 A CN104050262 A CN 104050262A
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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Abstract
The invention discloses a method and a device for displaying the search result of a target website. The method comprises the steps of acquiring a session after the target website is accessed; obtaining sub channel clicking statistical data of the target website according to the acquired session after the target website is accessed; responding to an event of a user for searching for the target website, generating sub channel summary data of the target website according to the obtained sub channel clicking statistical data of the target website, and displaying the generated sub channel summary data in a searching result of the target website. According to the technical scheme of the invention, only by one-time clicking on a search result display page, the user can go directly to a sub channel page, where the user hopes to search, of the target website, so that the clicking cost of the user is reduced, the problem of poor user experience is solved, and the method and the device have the beneficial effect of optimizing the user experience.
Description
Technical field
The present invention relates to Internet technical field, be specifically related to a kind of method and apparatus of showing target network address Search Results.
Background technology
Search engine is one of most important application in internet arena, and people get used to realizing with search engine the object such as search target network address, solve difficult problems.At present, for the demand of addressing class, generally only represent the unified website introduce of target network address, content comprises the information such as the title of target network address and summary.User finds after target network address, need in the homepage of target network address, initiate secondary click toward contact, just enters the sub-channel webpage that they wish the target network address of searching.Obvious this common result display form, user experiences poor, and service efficiency is low.Be necessary the display form of existing Search Results to improve for this reason, to promote user, experience.
Summary of the invention
In view of the above problems, the present invention has been proposed to a kind of a kind of method and apparatus of showing target network address Search Results that overcomes the problems referred to above or address the above problem is at least in part provided.
According to one aspect of the present invention, a kind of method of showing target network address Search Results is provided, comprising:
Obtain the session session of target network address after accessed;
Session session after accessed according to the target network address of obtaining, statistics obtains the sub-channel click data of target network address;
In response to the event of user search target network address, the sub-channel click data of the target network address obtaining according to statistics, generates the sub-channel summary data of target network address, and the sub-channel summary data generating is illustrated in the Search Results of this target network address.
Alternatively, described in, obtaining the session session of target network address after accessed comprises:
By cookie, obtain after user ID, according to this user ID, to target website address request, obtain the session session after this user's access destination network address;
Or the secondary click behavior from user's access destination network address of browser record obtains.
Alternatively, the session session after target network address that described basis is obtained is accessed, the sub-channel click data that statistics obtains target network address comprises:
Counting user is clicked the visit capacity of each sub-channel link of target network address;
According to the ratio of the visit capacity of each sub-channel link and total visit capacity of target network address, obtain the clicking rate of each sub-channel of target network address.
Alternatively, the sub-channel click data of the described target network address obtaining according to statistics, the sub-channel summary data that generates target network address comprises:
According to the clicking rate of each sub-channel of target network address order from high to low, choose the sub-channel of some;
For the sub-channel of described some, obtain respectively title and the summary of every sub-channel, generate corresponding every sub-channel summary data.
Alternatively, the described Search Results that described sub-channel summary data is illustrated in to this target network address comprises:
The unified website introduce of showing target network address at the upper part of Search Results; The sub-channel summary data of showing the some of pressing predetermined way arrangement below the unified website introduce of target network address.
Alternatively, above-mentioned to obtain the session session of target network address after accessed be a real-time process, and the sub-channel summary data of the target network address of above-mentioned displaying is real-time dynamic data.
According to a further aspect in the invention, provide a kind of device of showing target network address Search Results, having comprised:
Acquiring unit, is suitable for obtaining the session session of target network address after accessed;
Statistic unit, is suitable for the target network address obtained according to the described acquiring unit session session after accessed, and statistics obtains the sub-channel click data of target network address;
Display unit, be suitable for the event in response to user search target network address, the sub-channel click data of the target network address obtaining according to statistic unit statistics, generates the sub-channel summary data of target network address, and the sub-channel summary data generating is illustrated in the Search Results of this target network address.
According to technical scheme of the present invention, by obtaining the session session of target network address after accessed, collect the follow-up click behavior of user after clicking target network address, statistics obtains the sub-channel click data of target network address accordingly, thereby when user search target network address, the sub-channel click data of the target network address obtaining according to statistics, generate the sub-channel summary data of target network address, and the large corresponding sub-channel summary data of successive links of click volume is illustrated in the Search Results of this target network address.Adopt technical scheme of the present invention, user only need once click on Search Results displayed page, can directly enter the sub-channel page that they wish the target network address of searching, thereby saved user's click cost, solve the problem of poor user experience, obtained the beneficial effect that optimizing user is experienced.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to better understand technological means of the present invention, and can be implemented according to the content of instructions, and for above and other objects of the present invention, feature and advantage can be become apparent, below especially exemplified by the specific embodiment of the present invention.
Accompanying drawing explanation
By reading below detailed description of the preferred embodiment, various other advantage and benefits will become cheer and bright for those of ordinary skills.Accompanying drawing is only for the object of preferred implementation is shown, and do not think limitation of the present invention.And in whole accompanying drawing, by identical reference symbol, represent identical parts.In the accompanying drawings:
Fig. 1 shows a kind of according to an embodiment of the invention process flow diagram of showing the method for target network address Search Results;
Fig. 2 shows according to an embodiment of the invention the displaying example of " Taobao " Search Results;
Fig. 3 shows according to an embodiment of the invention the displaying example of " 58 same city " Search Results;
Fig. 4 shows the another kind of according to an embodiment of the invention process flow diagram of showing the method for target network address Search Results; And
Fig. 5 shows a kind of according to an embodiment of the invention structural drawing of showing the device of target network address Search Results.
Embodiment
Exemplary embodiment of the present disclosure is described below with reference to accompanying drawings in more detail.Although shown exemplary embodiment of the present disclosure in accompanying drawing, yet should be appreciated that and can realize the disclosure and the embodiment that should do not set forth limits here with various forms.On the contrary, it is in order more thoroughly to understand the disclosure that these embodiment are provided, and can by the scope of the present disclosure complete convey to those skilled in the art.
Fig. 1 shows a kind of according to an embodiment of the invention process flow diagram of showing the method for target network address Search Results.As shown in Figure 1, the method comprises:
Step S110, obtains the session session of target network address after accessed.
In an embodiment of the present invention, step S110 can have two kinds of modes to realize: a kind of mode is, by cookie, obtains after user ID, according to this user ID, to target website address request, obtains the session session after this user's access destination network address; A kind of mode is that the secondary click behavior from user's access destination network address of browser record obtains.
Step S120, the session session after accessed according to the target network address of obtaining, statistics obtains the sub-channel click data of target network address.
In one embodiment of the invention, step S120 can specifically comprise:
First counting user is clicked the visit capacity of each sub-channel link of target network address; For example can utilize browser to obtain the page that secondary is clicked after user's access destination network address, and add up the visit capacity that secondary is clicked each page.Then according to the ratio of the visit capacity of each sub-channel link and total visit capacity of target network address, obtain the clicking rate of each sub-channel of target network address.It is the access total amount of secondary click volume/target network address of secondary clicking rate=this page of certain sub-channel page.
Step S130, event in response to user search target network address, the sub-channel click data of the target network address obtaining according to statistics, generates the sub-channel summary data of target network address, and the sub-channel summary data generating is illustrated in the Search Results of this target network address.
In one embodiment of the invention, step S130 can specifically comprise: first according to each order from high to low of clicking rate of target network address, choose the sub-channel of some.For example can choose the sub-channel page that 2-10 clicking rate is the highest as alternative data, the quantity of choosing can be unified to set or by User Defined according to actual needs.Then for the sub-channel of described some, obtain respectively title and the summary of every sub-channel, generate corresponding every sub-channel summary data.
Wherein, the title and the summary that obtain every sub-channel comprise:
The name of the sub-channel page: can, by obtaining every label substance in the corresponding homepage of sub-channel link as the title of this sub-channel, if fruit channel link is picture, obtain the title title of this picture as the title of this sub-channel.
The summary of the sub-channel page: can be by obtaining the page abstract of every sub-channel link as the summary of this sub-channel.
In one embodiment of the invention, the Search Results of target network address has template.Preferably, the unified website introduce of showing target network address at the upper part of Search Results; The sub-channel summary data of showing the some of pressing predetermined way arrangement below the unified website introduce of target network address.
This scheme of showing in the lump sub-channel summary data in the Search Results of target network address of the embodiment of the present invention, make some main subchannel informations that user can clear understanding target network address, thereby user only need once click on Search Results displayed page, can directly enter the sub-channel page that they wish the target network address of searching, thereby saved user's click cost, solve the problem of poor user experience, obtained the beneficial effect that optimizing user is experienced.
Example one, as shown in Figure 2, Fig. 2 is the displaying example of " Taobao " Search Results.Below the unified network address introduction of Taobao's target network address, be 6 sub-channel summary datas that biserial is arranged.
Example two, as shown in Figure 3, Fig. 3 is the displaying example of " 58 same city " Search Results.58, with below the unified network address introduction of city target network address, be 4 sub-channel summary datas that biserial is arranged.
The quantity of the sub-channel summary data of certain above-mentioned displaying and arrangement mode can be unified set or set by User Defined.Arrangement mode can be single-row, biserial or multiple row more, and the sub-channel quantity of displaying can be more, and the present invention does not limit this.
In one embodiment of the invention, before obtaining the session session of target network address after accessed, also comprise: determine the set of target network address, this target network address set comprises the homepage of all network address that search engine is included.This embodiment of the present invention is not limited to some more well-known network address, and all network address that can include search engine are utilized the follow-up click behavior of browser digging user, and statistics generates its sub-channel summary data line search result of going forward side by side and shows.
In another embodiment of the present invention, obtaining the session session of target network address after accessed is a real-time process, and the sub-channel summary data of the target network address of described displaying is real-time dynamic data.The session session after accessed by Real-time Obtaining target network address like this, Dynamic Display target network address that can be real-time sub-channel summary data, thereby can improve the displaying precision of target network address Search Results.
Fig. 4 shows the another kind of according to an embodiment of the invention process flow diagram of showing the method for target network address Search Results.As shown in Figure 4, the method comprises:
Step S400, determines the set of target network address, and this target network address set comprises the homepage of all network address that search engine is included;
Step S410, the session session after Real-time Obtaining target network address is accessed;
Step S420, the session session after accessed according to the target network address of Real-time Obtaining, counting user is clicked the visit capacity of each sub-channel link of target network address;
Step S430, obtains the clicking rate of each sub-channel of target network address according to the ratio of the visit capacity of each sub-channel link and total visit capacity of target network address;
Step S440, in response to the event of user search target network address, according to the clicking rate of each sub-channel of target network address order from high to low, chooses the sub-channel of some;
Step S450, for the sub-channel of described some, obtains respectively title and the summary of every sub-channel, generates corresponding every the sub-channel summary data of target network address;
Step S460, is illustrated in the sub-channel summary data generating in the Search Results of this target network address real-time dynamicly.
Inventive concept based on same with said method, Fig. 5 shows a kind of according to an embodiment of the invention structural drawing of showing the device of target network address Search Results.As shown in Figure 5, this device 500 comprises:
Acquiring unit 510, is suitable for obtaining the session session of target network address after accessed;
Statistic unit 520, is suitable for the target network address obtained according to the described acquiring unit 510 session session after accessed, and statistics obtains the sub-channel click data of target network address;
Display unit 530, be suitable for the event in response to user search target network address, the sub-channel click data of the target network address obtaining according to statistic unit 520 statistics, generates the sub-channel summary data of target network address, and the sub-channel summary data generating is illustrated in the Search Results of this target network address.
Wherein, described acquiring unit 510 can comprise:
The first acquisition module, is suitable for obtaining after user ID by cookie, according to this user ID, to target website address request, obtains the session session after this user's access destination network address; Or,
The second acquisition module, the secondary click behavior being suitable for from user's access destination network address of browser record obtains.
In one embodiment of the invention, described device 500 also comprises:
Network address aggregation units, was suitable for before described acquiring unit 510 obtains the session session of target network address after accessed, and the homepage of all network address that search engine is included is defined as the set of target network address.
In one embodiment of the invention, described statistic unit 520 comprises:
Visit capacity statistical module, is suitable for the visit capacity that counting user is clicked each sub-channel link of target network address;
Clicking rate acquisition module, is suitable for obtaining according to the ratio of the visit capacity of each sub-channel link and total visit capacity of target network address the clicking rate of each sub-channel of target network address.
In one embodiment of the invention, described display unit 530 comprises:
Choose module, be suitable for, according to the clicking rate of each sub-channel of target network address order from high to low, choosing the sub-channel of some;
Sub-channel generation module, is suitable for the sub-channel for described some, obtains respectively title and the summary of every sub-channel, generates corresponding every sub-channel summary data.
Wherein, described sub-channel generation module comprises:
Name acquiring submodule, is suitable for obtaining every label substance in the corresponding homepage of sub-channel link as the title of this sub-channel, wherein, if fruit channel link is picture, obtains the title of this picture as the title of this sub-channel;
Summary obtains submodule, is suitable for obtaining the page abstract of every sub-channel link as the summary of this sub-channel.
In one embodiment of the invention, described display unit 530 also comprises:
Website introduce module, is suitable for the unified website introduce in the upper part displaying target network address of Search Results;
Sub-channel display module, is suitable for showing the sub-channel summary data of the some of arranging by predetermined way below the unified website introduce of target network address.
Preferably, in one embodiment of the invention, it is a real-time process that described acquiring unit 510 obtains the session session of target network address after accessed, and the sub-channel summary data of the target network address that described display unit 530 is shown is real-time dynamic data.
In sum, a kind of method and apparatus of showing target network address Search Results disclosed by the invention, by obtaining the session session of target network address after accessed, collect the follow-up click behavior of user after clicking target network address, statistics obtains the sub-channel click data of target network address accordingly, thereby when user search target network address, the sub-channel click data of the target network address obtaining according to statistics, generate the sub-channel summary data of target network address, and the large corresponding sub-channel summary data of successive links of click volume is illustrated in the Search Results of this target network address.Adopt technical scheme of the present invention, user only need once click on Search Results displayed page, can directly enter the sub-channel page that they wish the target network address of searching, thereby saved user's click cost, solve the problem of poor user experience, obtained the beneficial effect that optimizing user is experienced.
It should be noted that:
The algorithm providing at this is intrinsic not relevant to any certain computer, virtual system or miscellaneous equipment with demonstration.Various general-purpose systems also can with based on using together with this teaching.According to description above, it is apparent constructing the desired structure of this type systematic.In addition, the present invention is not also for any certain programmed language.It should be understood that and can utilize various programming languages to realize content of the present invention described here, and the description of above language-specific being done is in order to disclose preferred forms of the present invention.
In the instructions that provided herein, a large amount of details have been described.Yet, can understand, embodiments of the invention can not put into practice in the situation that there is no these details.In some instances, be not shown specifically known method, structure and technology, so that not fuzzy understanding of this description.
Similarly, be to be understood that, in order to simplify the disclosure and to help to understand one or more in each inventive aspect, in the above in the description of exemplary embodiment of the present invention, each feature of the present invention is grouped together into single embodiment, figure or sometimes in its description.Yet, the method for the disclosure should be construed to the following intention of reflection: the present invention for required protection requires than the more feature of feature of clearly recording in each claim.Or rather, as reflected in claims below, inventive aspect is to be less than all features of disclosed single embodiment above.Therefore, claims of following embodiment are incorporated to this embodiment thus clearly, and wherein each claim itself is as independent embodiment of the present invention.
Those skilled in the art are appreciated that and can the module in the equipment in embodiment are adaptively changed and they are arranged in one or more equipment different from this embodiment.Module in embodiment or unit or assembly can be combined into a module or unit or assembly, and can put them into a plurality of submodules or subelement or sub-component in addition.At least some in such feature and/or process or unit are mutually repelling, and can adopt any combination to combine all processes or the unit of disclosed all features in this instructions (comprising claim, summary and the accompanying drawing followed) and disclosed any method like this or equipment.Unless clearly statement in addition, in this instructions (comprising claim, summary and the accompanying drawing followed) disclosed each feature can be by providing identical, be equal to or the alternative features of similar object replaces.
In addition, those skilled in the art can understand, although embodiment more described herein comprise some feature rather than further feature included in other embodiment, the combination of the feature of different embodiment means within scope of the present invention and forms different embodiment.For example, in the following claims, the one of any of embodiment required for protection can be used with array mode arbitrarily.
All parts embodiment of the present invention can realize with hardware, or realizes with the software module moved on one or more processor, or realizes with their combination.It will be understood by those of skill in the art that and can use in practice microprocessor or digital signal processor (DSP) to realize the some or all functions of showing the some or all parts in the appliance arrangement of target network address Search Results according to the embodiment of the present invention a kind of.The present invention for example can also be embodied as, for carrying out part or all equipment or device program (, computer program and computer program) of method as described herein.Realizing program of the present invention and can be stored on computer-readable medium like this, or can there is the form of one or more signal.Such signal can be downloaded and obtain from internet address, or provides on carrier signal, or provides with any other form.
It should be noted above-described embodiment the present invention will be described rather than limit the invention, and those skilled in the art can design alternative embodiment in the situation that do not depart from the scope of claims.In the claims, any reference symbol between bracket should be configured to limitations on claims.Word " comprises " not to be got rid of existence and is not listed as element or step in the claims.Being positioned at word " " before element or " one " does not get rid of and has a plurality of such elements.The present invention can be by means of including the hardware of some different elements and realizing by means of the computing machine of suitably programming.In having enumerated the unit claim of some devices, several in these devices can be to carry out imbody by same hardware branch.The use of word first, second and C grade does not represent any order.Can be title by these word explanations.
Claims (10)
1. a method of showing target network address Search Results, described method comprises:
Obtain the session session of target network address after accessed;
Session session after accessed according to the target network address of obtaining, statistics obtains the sub-channel click data of target network address;
In response to the event of user search target network address, the sub-channel click data of the target network address obtaining according to statistics, generates the sub-channel summary data of target network address, and the sub-channel summary data generating is illustrated in the Search Results of this target network address.
2. obtaining the session session of target network address after accessed described in the method for claim 1, wherein comprises:
By cookie, obtain after user ID, according to this user ID, to target website address request, obtain the session session after this user's access destination network address;
Or the secondary click behavior from user's access destination network address of browser record obtains.
3. the method as described in claim 1-2 any one, wherein, the session session after target network address that described basis is obtained is accessed, the sub-channel click data that statistics obtains target network address comprises:
Counting user is clicked the visit capacity of each sub-channel link of target network address;
According to the ratio of the visit capacity of each sub-channel link and total visit capacity of target network address, obtain the clicking rate of each sub-channel of target network address.
4. the method as described in claim 1-3 any one, wherein, the sub-channel click data of the described target network address obtaining according to statistics, the sub-channel summary data that generates target network address comprises:
According to the clicking rate of each sub-channel of target network address order from high to low, choose the sub-channel of some;
For the sub-channel of described some, obtain respectively title and the summary of every sub-channel, generate corresponding every sub-channel summary data.
5. the method as described in claim 1-4 any one, wherein, described in obtain every sub-channel title and summary comprise:
Obtain every label substance in the corresponding homepage of sub-channel link as the title of this sub-channel, wherein, if fruit channel link is picture, obtain the title of this picture as the title of this sub-channel;
Obtain the page abstract of every sub-channel link as the summary of this sub-channel.
6. the method as described in claim 1-5 any one, wherein, the described Search Results that described sub-channel summary data is illustrated in to this target network address comprises:
The unified website introduce of showing target network address at the upper part of Search Results;
The sub-channel summary data of showing the some of pressing predetermined way arrangement below the unified website introduce of target network address.
7. the method as described in claim 1-6 any one, wherein, described in to obtain the session session of target network address after accessed be a real-time process, the sub-channel summary data of the target network address of described generation is real-time dynamic data.
8. a device of showing target network address Search Results, wherein, described device comprises:
Acquiring unit, is suitable for obtaining the session session of target network address after accessed;
Statistic unit, is suitable for the target network address obtained according to the described acquiring unit session session after accessed, and statistics obtains the sub-channel click data of target network address;
Display unit, be suitable for the event in response to user search target network address, the sub-channel click data of the target network address obtaining according to statistic unit statistics, generates the sub-channel summary data of target network address, and described sub-channel summary data is illustrated in the Search Results of this target network address.
9. device as claimed in claim 8, wherein, described acquiring unit comprises:
The first acquisition module, is suitable for obtaining after user ID by cookie, according to this user ID, to target website address request, obtains the session session after this user's access destination network address; Or,
The second acquisition module, the secondary click behavior being suitable for from user's access destination network address of browser record obtains.
10. the device as described in claim 8-9 any one, wherein, described statistic unit comprises:
Visit capacity statistical module, is suitable for the visit capacity that counting user is clicked each sub-channel link of target network address;
Clicking rate acquisition module, is suitable for obtaining according to the ratio of the visit capacity of each sub-channel link and total visit capacity of target network address the clicking rate of each sub-channel of target network address.
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| CN201410271078.7A CN104050262A (en) | 2014-06-17 | 2014-06-17 | Method and device for displaying search result of target website |
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| CN201410271078.7A CN104050262A (en) | 2014-06-17 | 2014-06-17 | Method and device for displaying search result of target website |
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Application publication date: 20140917 |
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| RJ01 | Rejection of invention patent application after publication |