CN103886017B

CN103886017B - A kind of for providing the method and apparatus of related sub links in Search Results

Info

Publication number: CN103886017B
Application number: CN201410058765.0A
Authority: CN
Inventors: 吕炳潮; 宗骁; 马群
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2011-07-29
Filing date: 2011-07-29
Publication date: 2016-02-24
Anticipated expiration: 2031-07-29
Also published as: CN102298616A; CN102298616B; CN103886017A

Abstract

The object of this invention is to provide a kind of method and apparatus that related sub links is provided in search results pages.Wherein, the Query Information providing equipment to input according to user is searched for, with obtain one or more Search Results and to each relevant one or more sublink information in wherein at least one Search Results; According to described Query Information, in described one or more sublink information, carry out matching inquiry, obtain at least one the sublink information matched with described Query Information; By described one or more Search Results and relevant described at least one sublink information be supplied to described user.Compared with prior art, the present invention can shorten user obtains the corresponding info web of sublink on it path when Explore Related Sites, and can improve degree of accuracy and the efficiency of website promotion.

Description

A kind of for providing the method and apparatus of related sub links in Search Results

The divisional application of the application's to be the patent No. be patent of invention of 201110216833.8, the denomination of invention of this patent is " a kind of for providing the method and apparatus of related sub links in Search Results ", and the applying date is on July 29th, 2011.

Technical field

The present invention relates to web search technology, particularly relating to the technology for providing related sub links in Search Results.

Background technology

In traditional search technique, the network equipment is searched for based on user's Query Information usually, obtains one or more Search Results, and this Search Results is generally to be had and the title of Keywords matching in Query Information, the website of content and corresponding descriptor.

But, some lastest imformations or promotion message can be issued frequently in many websites, such as department store website can release some should season new commodity sales promotion information, electronic equipment sell that website also can release some equipment informations of discount frequently, cinema circuits website can release some up-to-date film information, game website at any time and also can release some new sales promotion information directly to households.Usually, when user utilizes subscriber equipment online to search for, the Search Results that some comprise website and text description thereof can only be obtained, its corresponding site home page is redirected to subsequently after clicking Search Results, browse on its homepage subsequently, and after being again redirected to corresponding subpage frame by further some sublinks of click, just can know corresponding some last word information or sales promotion information, whole process is consuming time, and owing to still may to be submerged in a large amount of irrelevant information when user browses in the site home page be redirected thus the concern lost the sales promotion information of website key and interest.

Traditional search engine makes user need repeatedly to click different Search Results and on its corresponding website, browses a large amount of sublink pages to obtain information needed, not only expend the time that user carries out searching for, also corresponding website is made, especially the website of search extension service is used, can not be more efficient and exactly for the user searching for its website provides its up-to-date and the most popular information, such as, the leading action message page, sales promotion/hot-sale products information page.

Therefore, in Search Results, related sub links how is provided to become the problem needing solution badly.

Summary of the invention

The object of the invention is to provide related sub links in search results pages.

According to an aspect of the present invention, provide a kind of computer implemented for providing the method for related sub links in Search Results, wherein, the method comprises the following steps:

The Query Information that a inputs according to user is searched for, with obtain one or more Search Results and to each relevant one or more sublink information in wherein at least one Search Results;

B, according to described Query Information, carries out matching inquiry in described one or more sublink information, obtains at least one the sublink information matched with described Query Information;

C by described one or more Search Results and relevant described at least one sublink information be supplied to described user.

According to another aspect of the present invention, also provide a kind of for providing the equipment of related sub links in Search Results, wherein, this equipment comprises:

First acquisition device, searches for for the Query Information inputted according to user, with obtain one or more Search Results and to each relevant one or more sublink information in wherein at least one Search Results;

Sublink acquisition device, for according to described Query Information, carries out matching inquiry in described one or more sublink information, obtains at least one the sublink information matched with described Query Information;

Generator, for by described one or more Search Results and relevant described at least one sublink information be supplied to described user.

As mentioned above, compared with prior art, one aspect of the present invention, can shorten user obtains the corresponding info web of sublink on it path when Explore Related Sites, thus improve the speed that it obtains relevant information; On the other hand, because by clicking the user that enters of sublink, often purpose is stronger, its possibility transforming valid customers is also higher, therefore also can improve user its to the attention rate of website important information, thus improve degree of accuracy and the efficiency of website promotion.

Accompanying drawing explanation

By reading the detailed description done non-limiting example done with reference to the following drawings, other features, objects and advantages of the present invention will become more obvious:

Fig. 1 is the equipment schematic diagram providing related sub links in Search Results according to one aspect of the invention;

Fig. 2 is the equipment schematic diagram providing related sub links in Search Results in accordance with a preferred embodiment of the present invention;

Fig. 3 is the method flow diagram providing related sub links in Search Results according to a further aspect of the present invention;

Fig. 4 is the method flow diagram providing related sub links in Search Results in accordance with a preferred embodiment of the present invention.

Fig. 5 is the exemplary plot providing related sub links in Search Results in accordance with a preferred embodiment of the present invention.

Fig. 6 is the exemplary plot providing related sub links in Search Results in accordance with a preferred embodiment of the present invention.

In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.

Embodiment

Below in conjunction with accompanying drawing, the present invention is described in further detail.

Fig. 1 is the equipment schematic diagram providing related sub links in Search Results according to one aspect of the invention.Equipment 1 is provided to comprise the first acquisition device 11, sublink acquisition device 12 and generator 13.At this, equipment 1 is provided to include but not limited to the cloud that computing machine, network host, single network server, multiple webserver collection or multiple server are formed.At this, cloud is formed by based on a large amount of computing machine of cloud computing (CloudComputing) or the webserver, and wherein, cloud computing is the one of Distributed Calculation, the super virtual machine be made up of a group loosely-coupled computing machine collection.

Particularly, the Query Information that the first acquisition device 11 inputs according to user is searched for, with obtain one or more Search Results and to each relevant one or more sublink information in wherein at least one Search Results.More specifically, the Query Information that first acquisition device 11 is such as inputted by subscriber equipment according to user is searched in network index database, to obtain one or more Search Results, at this, Search Results is generally to be had and the title of Keywords matching in Query Information, the website of content and corresponding descriptor; When comprising the sublink information of some of them Search Results in network index database, first acquisition device 11 can obtain the sublink information of described Search Results simultaneously, at this, described sublink information comprises, but be not limited to, the sublink of the subpage frame of lastest imformation, sales promotion information or last word information on the corresponding website of Search Results and corresponding description thereof.At this, described subscriber equipment includes, but not limited to any equipment with the function that surfs the web such as computing machine, smart mobile phone, PDA.At this, described subscriber equipment and provide the communication between equipment 1 can be based on, but to be not limited to, the packet data transmission of such as ICP/IP protocol, udp protocol etc.At this, described Query Information comprises one or more searching keyword, preferably, also can comprise the conjunctive word between keyword.At this, the sequence of described one or more Search Results can be sorted according to various searching algorithm, such as sort according to traditional clicking rate algorithm, carry out sorting, sorting according to " super chain " searching algorithm of Baidu according to " PageRank " searching algorithm (see US Patent No. 6285699, " Methodfornoderankinginalinkeddatabase ") of Google.

In one example, first user accesses some search websites by the browser software of subscriber equipment, as Yahoo.com, Google.com, after Baidu.com, in the search column of this search website homepage, or by input inquiry keyword " Beijing hotel reservation " in the local search hurdle of embedding browser, subscriber equipment obtains this searching keyword, and it can be used as inquiry request to be sent to provide equipment 1, such as, http request message can be encapsulated as and be passed through such as http, https communication protocol is sent to provides equipment 1, then, first acquisition device 11 real-time listening of equipment 1 is provided and receives this inquiry request, then, resolve and extract the searching keyword in this inquiry request, subsequently, first acquisition device 11 carries out matching inquiry to obtain multiple Search Results according to this searching keyword in network index database, and obtain the sublink information of the Search Results of one of them such as certain online booking website, comprise characteristic hotel, Beijing to recommend, exclusive Hui hotel economizes 10% again, preferential fine work hotel, Beijing etc.At this, described network index database is for storing the sublink information of the Search Results corresponding with various Query Information and this (a bit) Search Results, and this index database includes but not limited to relational database, memory storage, magnetic disk memory etc.

The encapsulation format that those skilled in the art will be understood that above-mentioned request message, the mode obtaining Search Results and sublink information thereof are only citing; the encapsulation format of other request messages that are existing or that may occur from now on, the mode of Search Results and sublink information thereof that obtains are as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.

Subsequently, sublink acquisition device 12, according to described Query Information, carries out matching inquiry in described one or more sublink information, obtains at least one the sublink information matched with described Query Information.Particularly, some searching keywords in the Query Information that user such as inputs by sublink acquisition device 12, matching inquiry is carried out in one or more sublink information relevant to certain Search Results that the first acquisition device 11 obtains, to obtain at least one the sublink information matched with this Query Information, wherein, the condition that sublink information and described Query Information match includes but not limited to:

1) only when this some keyword all occurs in sublink information, this sublink information is considered as match with described Query Information;

2) in this some keyword, any one or multiple keyword occur in sublink information, then this sublink information be considered as matching with described Query Information.

In one example, searching keyword in Query Information comprises " finance and economics ", " news ", and in the Search Results that the first acquisition device 11 obtains, 3 relative sub-link informations of certain website comprise: " global financial and economic news ", " Chinese finance and economics top ten news stories event ", " news channel ", these 2 keywords are carried out string matching inquiry by sublink acquisition device 12 successively in described 3 sub-link informations, only in sublink information " global financial and economic news " and " Chinese finance and economics top ten news stories event ", all the match is successful for these 2 keywords of result, therefore it can be used as the sublink information matched with this Query Information.In another example, searching keyword in Query Information comprises " digital product ", " sales promotion ", and 2 relative sub-link informations of certain Search Results that the first acquisition device 11 obtains comprise: " 2011 summer sales promotion ", " digital product special price prefecture ", these 2 keywords are carried out string matching inquiry by sublink acquisition device 12 successively in described 2 sub-link informations, the match is successful in sublink information " digital product special price prefecture " for result keyword " digital product ", and " sales promotion " is in sublink information " 2011 summer sales promotion ", and the match is successful, then using it all as the sublink information matched with this Query Information.

Those skilled in the art will be understood that the mode of above-mentioned acquisition sublink information is only citing; the mode of other acquisition sublink information that are existing or that may occur from now on is as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.

Then, generator 13 by described one or more Search Results and relevant described at least one sublink information be supplied to described user.Particularly, generator 13 adopts any known computing machine to provide the technological means of people's readable information, such as screen display, loudspeaker broadcasting etc., at least one sublink information relevant to this Search Results that the Search Results obtain the first acquisition device 11 and sublink acquisition device 12 obtain is supplied to user.For screen display, generator 13 by one or more Search Results and relevant described at least one sublink information, utilize page technology, such as JSP, ASP or PHP, described subscriber equipment is supplied to by certain format, such as be supplied to subscriber equipment with forms such as link, page text, browse for user.Those skilled in the art will be understood that the above-mentioned mode of Search Results and related sub links thereof that provides is only citing; other existing or may occur from now on provide the mode of Search Results and related sub links thereof as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.

Preferably, the first acquisition device 11, be work continuously between sublink acquisition device 12 and generator 13.Particularly, the first acquisition device 11 is searched for according to the Query Information of user's input constantly, with obtain one or more Search Results and to each relevant one or more sublink information in wherein at least one Search Results; Subsequently, sublink acquisition device 12, also constantly according to described Query Information, carries out matching inquiry in described one or more sublink information, obtains at least one the sublink information matched with described Query Information; Then, generator 13 also constantly by described one or more Search Results and relevant described at least one sublink information be supplied to described user; At this, it will be understood by those skilled in the art that " continuing " refers to that each device constantly carries out providing of the acquisition of Search Results, the acquisition of sublink information and Search Results and related sub links thereof respectively, until meet predetermined stoppage condition, such as the first acquisition device 11 stops the acquisition to Search Results and sublink information thereof in a long time.

In a preferred embodiment (with reference to Fig. 1), equipment 1 is provided also to comprise collator (not shown), this collator, according to the first pre-defined rule, sorts at least one sublink information described, to determine putting in order of at least one sublink information described; Subsequently, generator 13 by described one or more Search Results and relative have this put in order described in part or all of sublink information at least one sublink information be supplied to described user.Referring to Fig. 1, the preferred embodiment is described in detail; wherein; the Query Information that first acquisition device 11 inputs according to user is searched for, with obtain one or more Search Results and to each relevant one or more sublink information in wherein at least one Search Results; Then, sublink acquisition device 12, according to described Query Information, carries out matching inquiry in described one or more sublink information, obtains at least one the sublink information matched with described Query Information; Its detailed process is identical with the process performed by sublink acquisition device 12 with reference to the first acquisition device 11 in the embodiment described by Fig. 1 with aforementioned, for simplicity's sake, is contained in this with way of reference, and does not repeat.

Particularly, collator is according to the first pre-defined rule, such as at least one sublink information be associated with certain Search Results that sublink acquisition device 12 obtains is sorted, to determine putting in order of at least one sublink information described, wherein, described first pre-defined rule based on, but to be not limited to, the information such as the accumulative click volume of sublink information, the click frequency of sublink information; Subsequently, one or more Search Results of being provided by first acquisition device 11 of generator 13 and relative part or all of sublink information at least one sublink information of collator sequence are supplied to described user.

In one example, the first pre-defined rule be antithetical phrase link information by its accumulative click volume from sorting to little greatly, the Search Results that the first acquisition device 11 obtains is news website, and its 3 relevant strip link informations comprise:

L1 sports news;

L2 entertainment news;

The military news of L3;

Collator is by carrying out statistical study to the history access record of above-mentioned sub-link information in certain hour interval, obtain sublink information L1, the accumulative click volume of L2 and L3 be followed successively by 10000 times, 20000 times and 5000 times, and determine this 3 strip link information thus put in order as L2, L1, L3; Subsequently, generator 13 is by page technology such as such as ASP, JSP, PHP by the parton link information after this Search Results and sequence, and as L2, L1, or all sublink information is supplied to subscriber equipment, browses for user.

Those skilled in the art will be understood that above-mentioned sublink sequence and provide the mode of Search Results and related sub links thereof to be only citing; other sublinks that are existing or that may occur from now on are sorted or provide the mode of Search Results and related sub links thereof as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.

At this, it should be noted that, the every numerical value in citing, as the example of illustration, only supplies to understand the present invention, not as True Data during practical application.If no special instructions, the function of other local numerical value occurred is with identical herein herein, for simplicity's sake, repeats no more.

Preferably, described first pre-defined rule based on, but be not limited to, at least any one sorts at least one sublink information described below:

The accumulative click volume of-described sublink information;

The click frequency of-described sublink information;

The update time of-described sublink information;

-user related information;

Particularly, if this first pre-defined rule is based on the accumulative click volume of sublink information, then collator can according to described sublink information accumulative click volume in history, according to by the few order of as many as, sorts to described sublink information.If this first pre-defined rule is based on the click frequency of sublink information, then collator can according to the click frequency of described sublink information in certain historical time section, according to by the few order of as many as, sorts to described sublink information.If this first pre-defined rule is based on the update time of sublink information, then the sublink information nearer to update time is given higher sequencing weight by collator.If this first pre-defined rule is based on the such as user related information such as user property, user preference, then collator such as gives higher weight order by the sublink information matched with user preference.Those skilled in the art will be understood that above-mentioned every first pre-defined rule not only can sort for collator antithetical phrase link information separately, wherein multinomial combination can also be used for collator antithetical phrase link information and sort.Those skilled in the art will be understood that above-mentioned first pre-defined rule is only citing, and other existing or first pre-defined rules that may occur from now on, as being applicable to the present invention, within also should being included in scope, and are contained in this at this with way of reference.

Preferably, described user related information can include but not limited to following at least any one:

-user property;

-user preference;

-user history information;

The IP address of-subscriber equipment.

Particularly, described user related information comprises user property, and wherein, this user property includes but not limited to the personal background information that user pre-enters, as sex, age, religion, nationality, education degree etc.Described user related information comprises user preference, and wherein, this user preference includes but not limited to that some preferences that user pre-sets are selected, as favorite exercise type, food variety, books kind etc.; Described user related information comprises user's history information, and wherein, this user's history information records the search previous with counting user by system and clicks browsing histories, thus can judge or predict the demand of user.Described user related information comprises the IP address of subscriber equipment, and it can reflect the current residing region of this user, can obtain by providing equipment 1 to detect subscriber equipment in real time.At this, the mode providing equipment 1 to obtain this user related information includes but not limited to: according to user by obtaining in left log-on message during subscriber equipment log-on webpage, or according to recorded by subscriber equipment end or network-side during browsing webpage user by subscriber equipment or obtain etc. by the user's historical behavior information extracted in the cookies information of subscriber equipment.Those skilled in the art will be understood that, above-mentioned every user related information not only can sort to the one or more sublink information in certain Search Results for sublink acquisition device 12 separately, wherein multinomial combination can also be used for sublink acquisition device 12 and sort to the one or more sublink information in certain Search Results.Those skilled in the art will be understood that above-mentioned user related information is only citing, and other user related informations that are existing or that may occur from now on, as being applicable to the present invention, within also should being included in scope, and are contained in this at this with way of reference.

By sorting according to above-mentioned user related information antithetical phrase link information, and the sublink information after sequence being supplied to user, contributing to improving the accuracy that user obtains related sub links, thus promoting Consumer's Experience.

More preferably, provide equipment 1 also to comprise quantity determining device (not shown), wherein, this quantity determining device, according to the second pre-defined rule, determines the quantity of the sublink information being supplied to described user,

Wherein, described second pre-defined rule based on, but to be not limited to, below at least any one:

The type of-described sublink information;

-show the space of described sublink information;

-user related information.

Particularly, quantity determining device, according to the second pre-defined rule, based on the multiple sublink information after the sequence that collator obtains, determines the quantity of the sublink information being supplied to described user;

When this second pre-defined rule is based on the type of described sublink information, wherein, the type of this sublink information includes but not limited to literal type, picture/mb-type etc., such as, the sublink information forward if sort mostly is picture/mb-type, then when spacial flex is fixing, quantity determining device is supplied to the quantity of the sublink information of user by reducing.

When this second pre-defined rule is based on the space showing this sublink information, such as, sublink information will be supplied to user by mobile device, and because of the restriction of its spacial flex, quantity determining device is supplied to the quantity of the sublink information of user by reducing.

When this second pre-defined rule is based on such as user preference, the user related informations such as user's history information, then quantity determining device such as can using the displaying quantity of the sublink arranged in user preference as the quantity of sublink information being supplied to described user.

Those skilled in the art will be understood that, above-mentioned every second pre-defined rule not only can determine separately the quantity of the sublink information being supplied to user for quantity determining device, wherein multinomial combination can also be used for the quantity that quantity determining device determines to be supplied to the sublink information of user.

Those skilled in the art also will be understood that and above-mentionedly determine that the mode of sublink information content and the second pre-defined rule are only citing; other are existing or may occur that the mode of stator link information quantity really or the second pre-defined rule are as being applicable to the present invention from now on; also within scope should being included in, and this is contained at this with way of reference.

Preferably, provide equipment 1 also to comprise the second acquisition device (not shown), wherein, this second acquisition device the search corresponding to described Search Results can promote relevant information, obtains described one or more sublink information.Particularly, the Search Results that second acquisition device obtains according to the first acquisition device 11 and sublink information thereof, such as promote in storehouse in search carry out that matching inquiry promotes budget with the such as search obtained corresponding to this Search Results, search promotes sublink and promotes the search such as set of time and promote relevant information, and accordingly, optimize from this sublink information and merge with this Search Results the sublink information being supplied to user.In one example, Search Results is online shopping site, it has 20 associated strip link informations, second acquisition device carries out matching inquiry according to the identification information of this Search Results in search popularization storehouse, to obtain the popularization budget of this online shopping site, if this popularization budget balances is higher than the budget threshold value preset, then the second acquisition device selects front 10 strip link informations as being supplied to the sublink information of user from alternative sublink information; If this popularization budget balances is lower than the budget threshold value preset, then the second acquisition device only selects front 5 strip link informations as being supplied to the sublink information of user from alternative sublink information.At this, search popularization and the relevant information thereof that client is promoted in the existing search of library storage is promoted in described search, and this search is promoted storehouse and included but not limited to relational database, memory storage, magnetic disk memory etc.Those skilled in the art will be understood that the mode of above-mentioned acquisition sublink information is only citing; the mode of other acquisition sublink information that are existing or that may occur from now on is as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.

Described search is promoted relevant information and is included but not limited to following at least any one:

The affiliated trade information that-described search is promoted;

The popularization configuration information that-described search is promoted;

The popularization budget information that-described search is promoted.

Particularly, the affiliated trade information that relevant information comprises described search popularization is promoted in described search, such as, second acquisition device can according to this search promote belonging to industry, in industry information bank, carry out matching inquiry promote record with the search obtaining the sector, and promote record to this search and carry out statistical study and promote the period in difference be supplied to the sublink information content of user to obtain it, and determine accordingly to be supplied to the sublink information of user.Described search is promoted relevant information and is comprised the popularization configuration information that described search promotes, and it is supplied to the sublink quantity of user in including but not limited to once to search for, the popularization period etc. of each sublink.The described popularization budget information of searching for popularization relevant information and comprising described search popularization, it includes but not limited to that the popularization budget of sublink information, the popularization duration etc. of this search popularization sublink information are promoted in this search.Those skilled in the art will be understood that above-mentioned every search is promoted relevant information and not only can be obtained sublink information for the second acquisition device separately, wherein multinomial combination can also be used for the second acquisition device acquisition sublink information.Those skilled in the art will be understood that above-mentioned search is promoted relevant information and is only citing; other search that are existing or that may occur from now on promote relevant information as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.

More preferably, second acquisition device also search corresponding to described Search Results can promote relevant information, promotes the sublink information corresponding with described Search Results that client provides in advance optimizing described one or more sublink information from the search corresponding with described Search Results.Particularly, the Search Results that second acquisition device obtains according to the first acquisition device 11, the sublink information that client provides in advance is promoted in the such as acquisition search corresponding with this Search Results, and budget is promoted in the such as search corresponding to this Search Results, search is promoted the search such as sublink popularization set of time and promoted relevant information, optimizes for merging with this Search Results the sublink information being supplied to user from the sublink information that this provides in advance.At this, the mode obtaining the sublink information that described search popularization client provides in advance includes but not limited to: 1) promote inquiry storehouse from search and obtain this sublink information provided in advance; 2) the sublink information etc. that the server of accessing this search popularization client by the communication interface of agreement provides in advance to obtain this, this communication interface includes, but not limited to the API(application programming interface that this server provides in advance).In one example, Search Results is clothes department store, second acquisition device using the identification information of this Search Results as input parameter, the API provided in advance by the server calling this clothes department store is to obtain the 5 strip link informations corresponding with this Search Results, then, the search corresponding with this Search Results is promoted relevant information and is comprised this 5 strip link information popularization period separately and arrange, then the second acquisition device is selected and is met the 3 strip link informations of current time within its popularization period as being supplied to the sublink information of user from this 5 strip link information.Those skilled in the art will be understood that the mode of above-mentioned acquisition sublink information is only citing; the mode of other acquisition sublink information that are existing or that may occur from now on is as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.

Fig. 2 is the equipment schematic diagram providing related sub links in Search Results in accordance with a preferred embodiment of the present invention, wherein, provides in equipment 1 and also comprises link information selecting arrangement 14 ' and resource exhibiting device 15 '.At this, device 11 '-13 shown in Fig. 2 ' identical with the content above with reference to the device 11-13 described by Fig. 1, for simplicity's sake, be contained in this with way of reference, and do not repeat.

Particularly, link information selecting arrangement 14 ' obtains the described sublink information that user selects; Then, the resource corresponding with described sublink information, according to described sublink information, is showed described user by resource exhibiting device 15 '.

More specifically, link information selecting arrangement 14 ' such as carries out user interactions by real-time listening user by the subscriber equipment of the one or more sublink information with display of search results and selects the message event of certain sublink information, to obtain the sublink information that user selects, or directly read the sublink information of user's selection termly from third party device by the communication mode of agreement, wherein, the mode of user's chooser link information includes but not limited to:

I cursor hovers is on selected sublink information;

Sublink information selected by ii mouse-click;

The numbering etc. of the sublink information selected by iii input through keyboard;

Then, the sublink information that resource exhibiting device 15 ' provides according to link information selecting arrangement 14 ', such as by accessing and obtaining the resource that this sublink information linked by HTML (Hypertext Markup Language) (http), this resource includes but not limited to the page, document, image, audio file etc.; Then, resource exhibiting device 15 ' by page technology, such as JSP, ASP, PHP technology, by described resource with forms such as page tabular, suspension window or thumbnails, to be embedded among result of page searching or on, be supplied to described subscriber equipment, browse for user.

Preferably, if described Search Results is search popularization, then described sublink information according to searching for the sublink information ways of presentation promoted client and pre-set, as suspension window, thumbnail etc., can be supplied to described subscriber equipment by resource exhibiting device 15 '.

Those skilled in the art will be understood that above-mentioned acquisition sublink information and show that the mode of sublink resource is only citing; the mode of other acquisition sublink information that are existing or that may occur from now on and displaying sublink resource is as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.

Preferably, provide equipment 1 also to comprise exhibition method determining device (not shown), this exhibition method determining device, according to user related information, determines the exhibition method of the resource corresponding with described sublink information; The resource corresponding with described sublink information, also according to described sublink information, is showed described user according to described exhibition method by described resource exhibiting device 15 '.More specifically, exhibition method determining device is according to user related informations such as such as user preference setting, user's historical behavior records, determine the exhibition method of the resource corresponding to sublink information, as being showed in suspension window on sublink information, being illustrated in the below etc. of sublink information; Subsequently, the exhibition method of the resource corresponding to the sublink information that resource exhibiting device 15 ' provides based on exhibition method determining device, shows user by this resource.In one example, exhibition method determining device is by carrying out statistical study to user's historical behavior record, obtain the most suspension window be showed on this sublink information of the resource corresponding to sublink information that user browses in history, and determine the exhibition method of this resource accordingly; Subsequently, the resource corresponding to this sublink is showed in the suspension window on this sublink by resource exhibiting device 15 ', and display on a user device, browses for user.

Those skilled in the art will be understood that the determination mode of the exhibition method of resource corresponding to above-mentioned sublink information is only citing; the determination mode of the exhibition method of other resources corresponding to sublink information that is existing or that may occur from now on is as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.

More preferably, described exhibition method can include but not limited to following at least any one:

-be showed in the bottom of described Search Results;

-be showed in suspension window;

-be showed in lower exhibition space.

Particularly, described exhibition method comprises the bottom being showed in described Search Results, such as, is showed in the bottom of the result of page searching at Search Results place.Preferably, the top of this result of page searching can be also showed in.Described exhibition method comprises and is showed in suspension window, and wherein, this suspension window can be certain fixing region display of the result of page searching at sublink information place, also can be set by the user or determine according to the position of browsing object.Preferably, its window size can regulate.Described exhibition method comprises and is showed in lower exhibition space, and at this, described lower exhibition space means the spacial flex that can dynamically stretch in the result of page searching at sublink information place and bounce back.In one example, as shown in Figure 5, when user triggers the displaying of the resource corresponding to this sublink by being placed in by cursor on sublink information " trend smart mobile phone order ", spacial flex for showing this resource will be stretched out in the below of this sublink information, and under this sublink information, the display position of original other guide correspondingly will move down; As shown in Figure 6, when cursor leaves this sublink information, this spacial flex will retraction with the displaying of closing this resource, meanwhile, this other guide by move to its original position display in this page.Those skilled in the art will be understood that above-mentioned exhibition method is only citing, and other exhibition methods that are existing or that may occur from now on, as being applicable to the present invention, within also should being included in scope, and are contained in this at this with way of reference.

Those skilled in the art will be understood that above-mentioned first acquisition device and the second acquisition device are only example, and in practice, they can be two independently modules, and also accessible site is in a module.

Fig. 3 is the method flow diagram providing related sub links in Search Results according to a further aspect of the present invention.

Particularly, in step sl, the Query Information providing equipment 1 to input according to user is searched for, with obtain one or more Search Results and to each relevant one or more sublink information in wherein at least one Search Results.More specifically, in step sl, the Query Information such as providing equipment 1 to be inputted by subscriber equipment according to user is searched in network index database, to obtain one or more Search Results, at this, Search Results is generally to be had and the title of Keywords matching in Query Information, the website of content and corresponding descriptor; When comprising the sublink information of some of them Search Results in network index database, in step sl, there is provided equipment 1 can obtain the sublink information of described Search Results simultaneously, at this, described sublink information comprises, but be not limited to, the sublink of the subpage frame of lastest imformation, sales promotion information or last word information on the corresponding website of Search Results and corresponding description thereof.At this, described subscriber equipment includes, but not limited to any equipment with the function that surfs the web such as computing machine, smart mobile phone, PDA.At this, described subscriber equipment and provide the communication between equipment 1 can be based on, but to be not limited to, the packet data transmission of such as ICP/IP protocol, udp protocol etc.At this, described Query Information comprises one or more searching keyword, preferably, also can comprise the conjunctive word between keyword.At this, the sequence of described one or more Search Results can be sorted according to various searching algorithm, such as sort according to traditional clicking rate algorithm, carry out sorting, sorting according to " super chain " searching algorithm of Baidu according to " PageRank " searching algorithm (see US Patent No. 6285699, " Methodfornoderankinginalinkeddatabase ") of Google.

In one example, first user accesses some search websites by the browser software of subscriber equipment, as Yahoo.com, Google.com, after Baidu.com, in the search column of this search website homepage, or by input inquiry keyword " Beijing hotel reservation " in the local search hurdle of embedding browser, subscriber equipment obtains this searching keyword, and it can be used as inquiry request to be sent to provide equipment 1, such as, http request message can be encapsulated as and be passed through such as http, https communication protocol is sent to provides equipment 1, then, in step sl, equipment 1 real-time listening is provided and receives this inquiry request, then, resolve and extract the searching keyword in this inquiry request, subsequently, in step sl, equipment 1 is provided in network index database, to carry out matching inquiry to obtain multiple Search Results according to this searching keyword, and obtain the sublink information of the Search Results of one of them such as certain online booking website, comprise characteristic hotel, Beijing to recommend, exclusive Hui hotel economizes 10% again, preferential fine work hotel, Beijing etc.At this, described network index database is for storing the sublink information of the Search Results corresponding with various Query Information and this (a bit) Search Results, and this index database includes but not limited to relational database, memory storage, magnetic disk memory etc.

Subsequently, in step s 2, provide equipment 1 according to described Query Information, in described one or more sublink information, carry out matching inquiry, obtain at least one the sublink information matched with described Query Information.Particularly, such as, some searching keywords in Query Information user inputted, matching inquiry is carried out in one or more sublink information relevant to certain Search Results that it obtains in step sl, to obtain at least one the sublink information matched with this Query Information, wherein, the condition that sublink information and described Query Information match includes but not limited to:

In one example, searching keyword in Query Information comprises " finance and economics ", " news ", and in step sl, in the Search Results providing equipment 1 to obtain, 3 relative sub-link informations of certain website comprise: " global financial and economic news ", " Chinese finance and economics top ten news stories event ", " news channel ", in step s 2, there is provided equipment 1 that these 2 keywords are carried out string matching inquiry successively in described 3 sub-link informations, only in sublink information " global financial and economic news " and " Chinese finance and economics top ten news stories event ", all the match is successful for these 2 keywords of result, therefore it can be used as the sublink information matched with this Query Information.In another example, searching keyword in Query Information comprises " digital product ", " sales promotion ", and in step sl, 2 relative sub-link informations of certain Search Results providing equipment 1 to obtain comprise: " 2011 summer sales promotion ", " digital product special price prefecture ", in step s 2, there is provided equipment 1 that these 2 keywords are carried out string matching inquiry successively in described 2 sub-link informations, the match is successful in sublink information " digital product special price prefecture " for result keyword " digital product ", and " sales promotion " is in sublink information " 2011 summer sales promotion ", and the match is successful, then using it all as the sublink information matched with this Query Information.

Then, in step s3, provide equipment 1 by described one or more Search Results and relevant described at least one sublink information be supplied to described user.Particularly, in step s3, equipment 1 is provided to adopt any known computing machine to provide the technological means of people's readable information, such as screen display, loudspeaker broadcasting etc., the Search Results it obtained in step sl and at least one the sublink information relevant to this Search Results obtained in step s 2 are supplied to user.For screen display, in step s3, there is provided equipment 1 by one or more Search Results and relevant described at least one sublink information, utilize page technology, such as JSP, ASP or PHP, be supplied to described subscriber equipment by certain format, such as, be supplied to subscriber equipment with forms such as link, page text, browse for user.Those skilled in the art will be understood that the above-mentioned mode of Search Results and related sub links thereof that provides is only citing; other existing or may occur from now on provide the mode of Search Results and related sub links thereof as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.

Preferably, be work continuously between each step above-mentioned.Particularly, in step sl, provide equipment 1 to search for according to the Query Information of user's input constantly, with obtain one or more Search Results and to each relevant one or more sublink information in wherein at least one Search Results; Subsequently, in step s 2, provide equipment 1 also constantly according to described Query Information, in described one or more sublink information, carry out matching inquiry, obtain at least one the sublink information matched with described Query Information; Then, in step s3, provide equipment 1 also constantly by described one or more Search Results and relevant described at least one sublink information be supplied to described user; At this, it will be understood by those skilled in the art that " continuing " refers to that each step constantly carries out providing of the acquisition of Search Results, the acquisition of sublink information and Search Results and related sub links thereof respectively, until meet predetermined stoppage condition, such as, provide the acquisition that equipment 1 stops Search Results and sublink information thereof in a long time.

In a preferred embodiment (with reference to Fig. 3), it is not shown that this process also comprises step S6(), in step s 6, provide equipment 1 according to the first pre-defined rule, at least one sublink information described is sorted, to determine putting in order of at least one sublink information described; Subsequently, in step s3, provide equipment 1 by described one or more Search Results and relative have this put in order described in part or all of sublink information at least one sublink information be supplied to described user.Referring to Fig. 3, the preferred embodiment is described in detail; wherein; in step sl, the Query Information providing equipment 1 to input according to user is searched for, with obtain one or more Search Results and to each relevant one or more sublink information in wherein at least one Search Results; Then, in step s 2, provide equipment 1 according to described Query Information, in described one or more sublink information, carry out matching inquiry, obtain at least one the sublink information matched with described Query Information; Its detailed process is identical with reference to the process in the embodiment described by Fig. 3 performed by step S1 and step S2 with aforementioned, for simplicity's sake, is contained in this with way of reference, and does not repeat.

Particularly, in step s 6, there is provided equipment 1 according to the first pre-defined rule, such as at least one sublink information be associated with certain Search Results that it obtains in step s 2 is sorted, to determine putting in order of at least one sublink information described, wherein, described first pre-defined rule based on, but be not limited to, the information such as the accumulative click volume of sublink information, the click frequency of sublink information; Subsequently, in step s3, the part or all of sublink information in the one or more Search Results providing equipment 1 it to be provided in step sl and its at least one sublink information sorted in step s 6 of relative process is supplied to described user.

In one example, the first pre-defined rule be antithetical phrase link information by its accumulative click volume from sorting to little greatly, in step sl, provide equipment 1 Search Results to be news website, its 3 relevant strip link informations comprise:

L1 sports news;

L2 entertainment news;

The military news of L3;

In step s 6, there is provided equipment 1 by carrying out statistical study to the history access record of above-mentioned sub-link information in certain hour interval, obtain sublink information L1, the accumulative click volume of L2 and L3 be followed successively by 10000 times, 20000 times and 5000 times, and determine this 3 strip link information thus put in order as L2, L1, L3; Subsequently, in step s3, provide equipment 1 by page technology such as such as ASP, JSP, PHP by the parton link information after this Search Results and sequence, as L2, L1, or all sublink information is supplied to subscriber equipment, browses for user.

The accumulative click volume of-described sublink information;

The click frequency of-described sublink information;

The update time of-described sublink information;

-user related information;

Particularly, if this first pre-defined rule is based on the accumulative click volume of sublink information, then in step s 6, provide equipment 1 can according to described sublink information accumulative click volume in history, according to by the few order of as many as, described sublink information is sorted.If this first pre-defined rule is based on the click frequency of sublink information, then in step s 6, provide equipment 1 can according to the click frequency of described sublink information in certain historical time section, according to by the few order of as many as, described sublink information is sorted.If this first pre-defined rule is based on the update time of sublink information, then in step s 6, equipment 1 is provided to give higher sequencing weight by the sublink information nearer to update time.If this first pre-defined rule is based on the such as user related information such as user property, user preference, then in step S6, such as, equipment 1 is provided to give higher weight order by the sublink information matched with user preference.Those skilled in the art will be understood that above-mentioned every first pre-defined rule not only can separately for providing equipment 1 antithetical phrase link information to sort, and wherein multinomial combination can also be used for providing equipment 1 antithetical phrase link information to sort.Those skilled in the art will be understood that above-mentioned first pre-defined rule is only citing, and other existing or first pre-defined rules that may occur from now on, as being applicable to the present invention, within also should being included in scope, and are contained in this at this with way of reference.

More preferably, described user related information can include but not limited to following at least any one:

-user property;

-user preference;

-user history information;

The IP address of-subscriber equipment.

Particularly, described user related information comprises user property, and wherein, this user property includes but not limited to the personal background information that user pre-enters, as sex, age, religion, nationality, education degree etc.Described user related information comprises user preference, and wherein, this user preference includes but not limited to that some preferences that user pre-sets are selected, as favorite exercise type, food variety, books kind etc.; Described user related information comprises user's history information, and wherein, this user's history information records the search previous with counting user by system and clicks browsing histories, thus can judge or predict the demand of user.Described user related information comprises the IP address of subscriber equipment, and it can reflect the current residing region of this user, can obtain by providing equipment 1 to detect subscriber equipment in real time.At this, the mode providing equipment 1 to obtain this user related information includes but not limited to: according to user by obtaining in left log-on message during subscriber equipment log-on webpage, or according to recorded by subscriber equipment end or network-side during browsing webpage user by subscriber equipment or obtain etc. by the user's historical behavior information extracted in the cookies information of subscriber equipment.Those skilled in the art will be understood that, above-mentioned every user related information not only can separately for providing equipment 1 to sort to the one or more sublink information in certain Search Results, wherein multinomial combination can also be used for providing equipment 1 to sort to the one or more sublink information in certain Search Results.Those skilled in the art will be understood that above-mentioned user related information is only citing, and other user related informations that are existing or that may occur from now on, as being applicable to the present invention, within also should being included in scope, and are contained in this at this with way of reference.

More preferably, it is not shown that this process also comprises step S9(), wherein, in step s 9, provide equipment 1 according to the second pre-defined rule, the quantity of the sublink information being supplied to described user can be determined,

The type of-described sublink information;

-show the space of described sublink information;

-user related information.

Particularly, in step s 9, provide equipment 1 according to the second pre-defined rule, based on the multiple sublink information after the sequence that it obtains in step s 6, determine the quantity of the sublink information being supplied to described user;

When this second pre-defined rule is based on the type of described sublink information, wherein, the type of this sublink information includes but not limited to literal type, picture/mb-type etc., such as, the sublink information forward if sort mostly is picture/mb-type, then when spacial flex is fixing, in step s 9, equipment 1 is provided to reduce the quantity being supplied to the sublink information of user.

When this second pre-defined rule is based on the space showing this sublink information, such as, sublink information will be supplied to user by mobile device, because of the restriction of its spacial flex, in step s 9, provide equipment 1 to reduce the quantity being supplied to the sublink information of user.

When this second pre-defined rule is based on such as user preference, the user related informations such as user's history information, then in step s 9, provide equipment 1 such as can using the displaying quantity of the sublink arranged in user preference as the quantity of sublink information being supplied to described user.

Those skilled in the art will be understood that, above-mentioned every second pre-defined rule not only can be supplied to separately the quantity of the sublink information of user for providing equipment 1 to determine, wherein multinomial combination can also be used for providing equipment 1 to determine to be supplied to the quantity of the sublink information of user.

Preferably, it is not shown that this process also comprises step S7(), wherein, in the step s 7, provide equipment 1 search corresponding to described Search Results can promote relevant information, obtain described one or more sublink information.Particularly, in the step s 7, there is provided equipment 1 according to its Search Results obtained in step sl and sublink information thereof, such as promote in storehouse in search carry out that matching inquiry promotes budget with the such as search obtained corresponding to this Search Results, search promotes sublink and promotes the search such as set of time and promote relevant information, and accordingly, optimize from this sublink information and merge with this Search Results the sublink information being supplied to user.In one example, Search Results is online shopping site, it has 20 associated strip link informations, in the step s 7, equipment 1 is provided in search popularization storehouse, to carry out matching inquiry according to the identification information of this Search Results, to obtain the popularization budget of this online shopping site, if this popularization budget balances is higher than the budget threshold value preset, then in the step s 7, provide equipment 1 from alternative sublink information, select front 10 strip link informations as being supplied to the sublink information of user; If this popularization budget balances is lower than the budget threshold value preset, then in the step s 7, provide equipment 1 from alternative sublink information, only select front 5 strip link informations as being supplied to the sublink information of user.At this, search popularization and the relevant information thereof that client is promoted in the existing search of library storage is promoted in described search, and this search is promoted storehouse and included but not limited to relational database, memory storage, magnetic disk memory etc.Those skilled in the art will be understood that the mode of above-mentioned acquisition sublink information is only citing; the mode of other acquisition sublink information that are existing or that may occur from now on is as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.

The affiliated trade information that-described search is promoted;

The popularization configuration information that-described search is promoted;

The popularization budget information that-described search is promoted.

Particularly, the affiliated trade information that relevant information comprises described search popularization is promoted in described search, such as, in the step s 7, there is provided equipment 1 can according to this search promote belonging to industry, in industry information bank, carry out matching inquiry promote record with the search obtaining the sector, and record is promoted to this search carry out statistical study and promote the period in difference be supplied to the sublink information content of user to obtain it, and determine accordingly to be supplied to the sublink information of user.Described search is promoted relevant information and is comprised the popularization configuration information that described search promotes, and it is supplied to the sublink quantity of user in including but not limited to once to search for, the popularization period etc. of each sublink.The described popularization budget information of searching for popularization relevant information and comprising described search popularization, it includes but not limited to that the popularization budget of sublink information, the popularization duration etc. of this search popularization sublink information are promoted in this search.Those skilled in the art will be understood that relevant information is promoted in above-mentioned every search not only can separately for providing equipment 1 to obtain sublink information, wherein multinomial combination can also be used for providing equipment 1 to obtain sublink information.Those skilled in the art will be understood that above-mentioned search is promoted relevant information and is only citing; other search that are existing or that may occur from now on promote relevant information as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.

More preferably, in the step s 7, there is provided equipment 1 also search corresponding to described Search Results can promote relevant information, promote the sublink information corresponding with described Search Results that client provides in advance optimizing described one or more sublink information from the search corresponding with described Search Results.Particularly, in the step s 7, the Search Results that equipment 1 obtains in step S1 according to it is provided, the sublink information that client provides in advance is promoted in the such as acquisition search corresponding with this Search Results, and budget is promoted in the such as search corresponding to this Search Results, search is promoted the search such as sublink popularization set of time and promoted relevant information, optimizes for merging with this Search Results the sublink information being supplied to user from the sublink information that this provides in advance.At this, the mode obtaining the sublink information that described search popularization client provides in advance includes but not limited to: 1) promote inquiry storehouse from search and obtain this sublink information provided in advance; 2) the sublink information etc. that the server of accessing this search popularization client by the communication interface of agreement provides in advance to obtain this, this communication interface includes, but not limited to the API(application programming interface that this server provides in advance).In one example, Search Results is clothes department store, in the step s 7, there is provided equipment 1 using the identification information of this Search Results as input parameter, the API provided in advance by the server calling this clothes department store is to obtain the 5 strip link informations corresponding with this Search Results, then, the search corresponding with this Search Results is promoted relevant information and is comprised this 5 strip link information popularization period separately and arrange, then in the step s 7, there is provided equipment 1 to select from this 5 strip link information and meet the 3 strip link informations of current time within its popularization period as being supplied to the sublink information of user.Those skilled in the art will be understood that the mode of above-mentioned acquisition sublink information is only citing; the mode of other acquisition sublink information that are existing or that may occur from now on is as being applicable to the present invention; also within scope should being included in, and this is contained at this with way of reference.

Fig. 4 is the method flow diagram providing related sub links in Search Results in accordance with a preferred embodiment of the present invention, and wherein, this process also comprises step S4 ' and step S5 '.At this ,-the S3 ' of step S1 ' shown in Fig. 4 is identical with the content above with reference to the step S1-S3 described by Fig. 3, for simplicity's sake, is contained in this with way of reference, and does not repeat.

Particularly, in step S4 ', equipment 1 is provided to obtain the described sublink information of user's selection; Then, in step S5 ', provide equipment 1 according to described sublink information, the resource corresponding with described sublink information is showed described user.

More specifically, in step S4 ', equipment 1 is provided such as to carry out user interactions by real-time listening user by the subscriber equipment of the one or more sublink information with display of search results and select the message event of certain sublink information, to obtain the sublink information that user selects, or directly read the sublink information of user's selection termly from third party device by the communication mode of agreement, wherein, the mode of user's chooser link information includes but not limited to:

I cursor hovers is on selected sublink information;

Sublink information selected by ii mouse-click;

Then, in step S5 ', there is provided the sublink information that equipment 1 provides in step S4 ' according to it, such as, by accessing and obtaining the resource that this sublink information linked by HTML (Hypertext Markup Language) (http), this resource includes but not limited to the page, document, image, audio file etc.; Then, in step S5 ', provide equipment 1 to pass through page technology, such as JSP, ASP, PHP technology, by described resource with forms such as page tabular, suspension window or thumbnails, to be embedded among result of page searching or on, be supplied to described subscriber equipment, browse for user.

Preferably, if described Search Results is search popularization, then in step S5 ', provide the sublink information ways of presentation that equipment 1 can pre-set according to search popularization client, as window, the thumbnail etc. of suspending, described sublink information is supplied to described subscriber equipment.

Preferably, this process also comprises step S8 ' (not shown), in step S8 ', provides equipment 1 according to user related information, determines the exhibition method of the resource corresponding with described sublink information; In described step S5 ', provide equipment 1 also according to described sublink information, according to described exhibition method, the resource corresponding with described sublink information is showed described user.More specifically, in step S8 ', there is provided equipment 1 according to user related informations such as such as user preference setting, user's historical behavior records, determine the exhibition method of the resource corresponding to sublink information, as being showed in suspension window on sublink information, being illustrated in the below etc. of sublink information; Subsequently, in step S5 ', provide equipment 1 based on the exhibition method of the resource corresponding to the sublink information provided in step S8 ', this resource is showed user.In one example, in step S8 ', there is provided equipment 1 by carrying out statistical study to user's historical behavior record, obtain the most suspension window be showed on this sublink information of the resource corresponding to sublink information that user browses in history, and determine the exhibition method of this resource accordingly; Subsequently, in step S5 ', provide equipment 1 resource corresponding to this sublink to be showed in the suspension window on this sublink, and display on a user device, browses for user.

-be showed in the bottom of described Search Results;

-be showed in suspension window;

-be showed in lower exhibition space.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and when not deviating from spirit of the present invention or essential characteristic, the present invention can be realized in other specific forms.Therefore, no matter from which point, all should embodiment be regarded as exemplary, and be nonrestrictive, scope of the present invention is limited by claims instead of above-mentioned explanation, and all changes be therefore intended in the implication of the equivalency by dropping on claim and scope are included in the present invention.Any Reference numeral in claim should be considered as the claim involved by limiting.In addition, obviously " comprising " one word do not get rid of other unit or step, odd number does not get rid of plural number.Multiple unit of stating in system claims or device also can be realized by software or hardware by a unit or device.First, second word such as grade is used for representing title, and does not represent any specific order.

Claims

1., for providing a method for the sublink of Search Results, wherein, the method comprises the following steps:

The Query Information that a inputs according to user is searched for, and obtains one or more Search Results;

B, according to wherein at least one Search Results, obtains and each relevant one or more sublink information at least one Search Results described;

C gives described user by each relevant one or more sublink information at least one Search Results described and corresponding resource thereof in current search result page presentation.

2. method according to claim 1, wherein, described step c also comprises:

-give described user by least one Search Results described in current search result page presentation.

3. method according to claim 1, wherein, described step c comprises further:

-obtain at least one the sublink information matched with described Query Information in described one or more sublink information;

-give described user by the resource of at least one sublink information described in coupling acquisition and correspondence thereof in current search result page presentation.

4. method according to claim 1, wherein, the method also comprises:

-according to the second pre-defined rule, that determine to show described user to quantity that is each relevant one or more sublink information at least one Search Results described,

Wherein, described second pre-defined rule is based on following at least any one:

The type of-described sublink information;

-show the space of described sublink information;

-user related information.

5. method according to any one of claim 1 to 4, wherein, the exhibition method of the corresponding resource of described sublink information comprises following at least any one:

-be showed in the bottom of its relevant search result;

-be showed in the suspension window of the described current search result page;

-be showed in the lower exhibition space of its corresponding sublink information.

6., for providing a method for the sublink of Search Results, wherein, the method comprises the following steps:

C is supplied to described user by each relevant one or more sublink information at least one Search Results described;

The sublink information that D selects according to described user, the resource that sublink information is corresponding selected by current search result page presentation.

7. method according to claim 6, wherein, described step C also comprises:

-at least one Search Results described is supplied to described user.

8. the method according to claim 6 or 7, wherein, described step C comprises further:

-at least one sublink information described in coupling acquisition is supplied to described user.

9., for providing a method for the sublink of Search Results, wherein, the method comprises the following steps:

I obtains the Query Information of user's input;

Each relevant one or more sublink information and corresponding resource thereof at least one Search Results corresponding to described Query Information are supplied to described user by ii.

10. method according to claim 9, wherein, described step I i comprises further:

-by least one Search Results described, and to wherein each relevant one or more sublink information and corresponding resource thereof, give described user in current search result page presentation.

11. methods according to claim 9 or 10, wherein, described step I i comprises further:

12. 1 kinds for providing the device of the sublink of Search Results, wherein, this device comprises:

-search for for the Query Information inputted according to user, obtain the device of one or more Search Results;

-for basis wherein at least one Search Results, obtain the device to each relevant one or more sublink information at least one Search Results described;

-for giving the device of described user by each relevant one or more sublink information at least one Search Results described and corresponding resource thereof in current search result page presentation.

13. 1 kinds for providing the device of the sublink of Search Results, wherein, this device comprises:

-for being supplied to the device of described user by each relevant one or more sublink information at least one Search Results described;

-sublink information for selecting according to described user, the device of the resource that sublink information is corresponding selected by current search result page presentation.

14. 1 kinds for providing the device of the sublink of Search Results, wherein, this device comprises:

-for obtaining the device of the Query Information of user's input;

-for each relevant one or more sublink information and corresponding resource thereof at least one Search Results corresponding to described Query Information are supplied to the device of described user.