CN103870793A - Method and device for monitoring paper media advertisements - Google Patents
Method and device for monitoring paper media advertisements Download PDFInfo
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- CN103870793A CN103870793A CN201210530094.4A CN201210530094A CN103870793A CN 103870793 A CN103870793 A CN 103870793A CN 201210530094 A CN201210530094 A CN 201210530094A CN 103870793 A CN103870793 A CN 103870793A
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Abstract
The invention provides a method for monitoring paper media advertisements. The method includes: scanning all layouts of a paper media to obtain all pictures; recognizing images that satisfy predetermined rules from all the pictures; providing an interface so as to manually screening advertisements from the images, and determining information of the advertisements by pixel areas of advertised images and positions of the advertised images in the pictures. The invention also provides a device for monitoring paper media advertisements. The device includes: a scanning module used for scanning all layouts of a paper media to obtain all pictures; a recognition module used for recognizing images that satisfy determined rules from all the pictures; an interface module used for receiving advertisements that are manually screened from the images; and a determining module used for determining information of advertisements by pixel areas of advertised images and positions of the advertised images in the pictures. The method and device for monitoring the paper media advertisements improve monitoring efficiency of the paper media advertisements.
Description
Technical field
The present invention relates to publishing area, in particular to monitoring method and the device of paper media's advertisement.
Background technology
Often monitoring advertisement mutually between several competition newspapers in one's respective area.Have how many such as the advertisement of monitoring the other side newspaper accounts for an edition rate, the advertisement of the other side's newspaper industry-by-industry has respectively several versions, and which the big customer of the other side's newspaper is, whether the client of this newspaper has is gone to the other side's newspaper input advertisement.By carrying out the analysis such as above-mentioned information, judge own position in competition, there is which advantage, there is which weak tendency, need to strengthen from which aspect, to improve advertisement putting rate, improve income, improve the competitiveness.
Current existing monitoring of the advertisement process is all pure manual.In monitoring of the advertisement group, have a lot of advertising message typing personnel, such as monitoring A newspaper, these typings personnel hold A newspaper material object in while you're at it so, then the space of a whole page turns in turn, such as there is the advertisement of a half position in A01 version, typing personnel just first measure the size of this advertisement so, then be converted to space of a whole page number, then fill in the key messages such as price, customer name, space of a whole page title, industry, typing monitoring of the advertisement system, this process is carried out repeatedly, until by complete whole the advertising message on all newspapers typings.
The deficiency of this kind of method is that efficiency is lower.
Summary of the invention
The present invention aims to provide monitoring method and the device of paper media's advertisement, to solve the above problems.
In an embodiment of the present invention, provide the monitoring method of a kind of paper media advertisement, having comprised: each space of a whole page of scanning paper media is to have obtained each picture; From each picture, identify the image that meets pre-defined rule; Provide interface with artificial screening advertisement from image with the elemental area of the image of advertisement and the position in picture, determine the information of advertisement.
In an embodiment of the present invention, provide the monitoring device of a kind of paper media advertisement, having comprised: scan module, for each space of a whole page of scanning paper media to obtain each picture; Identification module, for identifying the image that meets pre-defined rule from each picture; Interface module, for accepting from the advertisement of image artificial screening; Determination module, for the elemental area of the image with advertisement and in the position of picture, determines the information of advertisement.
The monitoring method of paper media's advertisement of the above embodiment of the present invention and device, because realized the automatic monitoring of paper media's advertisement, so overcome the lower problem of personal monitoring's efficiency, have improved the monitoring efficiency of paper media's advertisement.
Accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, forms the application's a part, and schematic description and description of the present invention is used for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 shows according to the process flow diagram of the monitoring method of paper media's advertisement of the embodiment of the present invention;
Fig. 2 shows the process flow diagram of the monitoring method of paper media's advertisement according to the preferred embodiment of the invention;
Fig. 3 shows according to the screenshot capture of the recognition result of the embodiment of the present invention;
Fig. 4 shows according to the schematic diagram of the monitoring device of paper media's advertisement of the embodiment of the present invention.
Embodiment
Below with reference to the accompanying drawings and in conjunction with the embodiments, describe the present invention in detail.
Fig. 1 shows according to the process flow diagram of the monitoring method of paper media's advertisement of the embodiment of the present invention, comprising:
Step S10, each space of a whole page of scanning paper media is to obtain each picture;
Step S20 identifies the image that meets pre-defined rule from each picture;
Step S30, provides interface with artificial screening advertisement from image;
Step S40, with the elemental area of the image of advertisement and the position in picture, determines the information of advertisement.
The above-mentioned flow process of this method can realize by computer programming easily, no longer needs to monitor paper media's advertisement by manual type, thereby has overcome the lower problem of personal monitoring's efficiency, has improved the monitoring efficiency of paper media's advertisement.
Preferably, pre-defined rule is: by each picture binaryzation; Picture after binaryzation is set to the dilation operation of amplitude, wherein, amplitude is enough to make the word in picture to connect together to form row, and makes the image in picture can not form row; Will be in picture do not form row, area is greater than setting value, and is defined as image for the region of rectangle.; scanned colored space of a whole page picture binaryzation is become to black and white picture; then the picture after binaryzation is carried out to moderately dilation operation; word in newspaper picture is connected together and form obvious a line a line feature; and image-region is after binaryzation and dilation operation; can not form obvious row feature; identify the image-region in picture by the method; rectangle by image-region wherein; and what area was greater than certain threshold value thinks image (being possible advertisement), marks.This recognition rule is the process of a mathematical computations, so be easy to be write as computer program.
Preferably, the information of determining advertisement comprises determines following at least one: wide, high, the area of advertisement, amount to the title of how many space of a whole page numbers, place space of a whole page title, periodical phase, paper media.These information are the monitoring of the advertisement information often needing.
Preferably, this method also comprises: from each picture, identify its corresponding space of a whole page title, and from picture corresponding to first published, identify the title of periodical phase and paper media.These information are also the monitoring of the advertisement information often needing.In the process of advertisement identification, can carry out emphasis identification according to the space of a whole page title of each newpapers and periodicals, the positional information of periodical phase, the picture on the space of a whole page can all be thought advertising pictures, also can set recognition point, and advertising pictures is identified from other pictures.
Fig. 2 shows the process flow diagram of the monitoring method of paper media's advertisement according to the preferred embodiment of the invention, and this method also comprises: input interface is provided, allows user to supplement typing to the information of advertisement.Preferably, allow the content of supplementary typing to comprise following at least one: advertiser, advertising copy name, industry.By input interface is provided, allow artificial supplementation or revise advertising message, to overcome the not enough and error in computer automatic monitoring.
Fig. 3 shows according to the screenshot capture of the recognition result of the embodiment of the present invention.Region in square frame in figure is final recognition image result.Iff utilizing recognition rule, may be advertisement two old man's in the centre position, the left side in the picture of the right image recognition, by providing interface to allow artificial screening advertisement, this image can be got rid of.In artificial screening process, the advertising area housing identifying can be revised by hand, supports irregular rectangular area.
Fig. 4 shows according to the schematic diagram of the monitoring device of paper media's advertisement of the embodiment of the present invention, comprising:
This device has improved the monitoring efficiency of paper media's advertisement.
Preferably, the information of determining advertisement comprises determines following at least one: wide, high, the area of advertisement, amount to the title of how many space of a whole page numbers, place space of a whole page title, periodical phase, paper media.
Preferably, also comprise: title module, for identify its corresponding space of a whole page title from each picture, and from picture corresponding to first published, identify the title of periodical phase and paper media.
Preferably, also comprise: typing module, for input interface is provided, allows user to supplement typing to the information of advertisement.
The monitoring method of paper media's advertisement of the above embodiment of the present invention and device, compared with the mode of total man's work, have following features:
1, efficiency is high.Identify advertisement by the process that scans and identify, will originally need the process automation of manual measurement and calculating, improved a part of efficiency.
2, more directly perceived.On the picture of coming in by scanning, directly supplement other information of advertisement, can, by direct seen information corresponding input system, follow switching back and forth between computer data inputting system and not be used in newspaper.
3, monitoring result is abundanter.Except the analytical statement that can finally obtain needing according to the information of identification and typing, can also obtain the electronic edition of rival's newspaper, can advertisement typing personnel's the course of work and result be checked and be evaluated simultaneously.
Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each module or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on the network that multiple calculation elements form, alternatively, they can be realized with the executable program code of calculation element, thereby, they can be stored in memory storage and be carried out by calculation element, or they are made into respectively to each integrated circuit modules, or the multiple modules in them or step are made into single integrated circuit module to be realized.Like this, the present invention is not restricted to any specific hardware and software combination.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (10)
1. a monitoring method for paper media's advertisement, is characterized in that, comprising:
Each space of a whole page of scanning paper media is to obtain each picture;
From described each picture, identify the image that meets pre-defined rule;
Provide interface with artificial screening advertisement from described image;
With the elemental area of the image of described advertisement and the position in described picture, determine the information of described advertisement.
2. method according to claim 1, is characterized in that, described pre-defined rule is:
By described each picture binaryzation;
Described picture after binaryzation is set to the dilation operation of amplitude, wherein, described amplitude is enough to make the word in described picture to connect together to form row, and makes the image in described picture can not form row;
Will be in described picture do not form row, area is greater than setting value, and is defined as described image for the region of rectangle.
3. method according to claim 1, is characterized in that, determines that the information of described advertisement comprises definite following at least one:
Wide, high, the area of described advertisement, amount to the title of how many space of a whole page numbers, place space of a whole page title, periodical phase, described paper media.
4. method according to claim 3, is characterized in that, also comprises:
From described each picture, identify its corresponding space of a whole page title, and from picture corresponding to first published, identify the title of described periodical phase and described paper media.
5. method according to claim 1, is characterized in that, also comprises:
Input interface is provided, allows user to supplement typing to the information of described advertisement.
6. method according to claim 5, is characterized in that, allows the content of supplementing typing to comprise following at least one: advertiser, advertising copy name, industry.
7. a monitoring device for paper media's advertisement, is characterized in that, comprising:
Scan module, for each space of a whole page of scanning paper media to obtain each picture;
Identification module, for identifying from described each picture the image that meets pre-defined rule;
Interface module, for accepting from the advertisement of described image artificial screening;
Determination module, for the elemental area of the image with described advertisement and in the position of described picture, determines the information of described advertisement.
8. device according to claim 7, is characterized in that, determines that the information of described advertisement comprises definite following at least one:
Wide, high, the area of described advertisement, amount to the title of how many space of a whole page numbers, place space of a whole page title, periodical phase, described paper media.
9. device according to claim 8, is characterized in that, also comprises:
Title module for identify its corresponding space of a whole page title from described each picture, and is identified the title of described periodical phase and described paper media from picture corresponding to first published.
10. device according to claim 7, is characterized in that, also comprises:
Typing module, for input interface is provided, allows user to supplement typing to the information of described advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201210530094.4A CN103870793B (en) | 2012-12-10 | 2012-12-10 | The monitoring method and device of paper media's advertisement |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201210530094.4A CN103870793B (en) | 2012-12-10 | 2012-12-10 | The monitoring method and device of paper media's advertisement |
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| CN103870793A true CN103870793A (en) | 2014-06-18 |
| CN103870793B CN103870793B (en) | 2017-11-24 |
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| CN201210530094.4A Expired - Fee Related CN103870793B (en) | 2012-12-10 | 2012-12-10 | The monitoring method and device of paper media's advertisement |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107203893A (en) * | 2016-03-18 | 2017-09-26 | 北大方正集团有限公司 | Monitoring of the advertisement method and device |
| CN112312189A (en) * | 2019-08-02 | 2021-02-02 | 百度在线网络技术（北京）有限公司 | Video generation method and video generation system |
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| CN102385728A (en) * | 2010-08-26 | 2012-03-21 | 微软公司 | Advertising targeting based on image-derived metrics |
| CN102541833A (en) * | 2010-12-08 | 2012-07-04 | 北大方正集团有限公司 | Method and device for determining information page |
| CN102567300A (en) * | 2011-12-29 | 2012-07-11 | 方正国际软件有限公司 | Picture document processing method and device |
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2012
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Patent Citations (7)
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| CN1504921A (en) * | 2002-12-04 | 2004-06-16 | 中国科学院计算技术研究所 | Method for localizing title letters in sports video of compressed domain |
| CN1604074A (en) * | 2004-11-22 | 2005-04-06 | 北京北大方正技术研究院有限公司 | Method for determining words reading sequence for columned serial words pages with mutually exclusive pattern and characters |
| JP2009025455A (en) * | 2007-07-18 | 2009-02-05 | Kyocera Mita Corp | Image forming device |
| CN102356405A (en) * | 2009-03-20 | 2012-02-15 | 谷歌公司 | Associating rendered advertisements with digital content |
| CN102385728A (en) * | 2010-08-26 | 2012-03-21 | 微软公司 | Advertising targeting based on image-derived metrics |
| CN102541833A (en) * | 2010-12-08 | 2012-07-04 | 北大方正集团有限公司 | Method and device for determining information page |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112312189A (en) * | 2019-08-02 | 2021-02-02 | 百度在线网络技术（北京）有限公司 | Video generation method and video generation system |
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| Publication number | Publication date |
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| CN103870793B (en) | 2017-11-24 |
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Granted publication date: 20171124 Termination date: 20191210 |