CN103826150B - The set top box ad system and its method of a kind of Region control - Google Patents
The set top box ad system and its method of a kind of Region control Download PDFInfo
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- CN103826150B CN103826150B CN201410069069.XA CN201410069069A CN103826150B CN 103826150 B CN103826150 B CN 103826150B CN 201410069069 A CN201410069069 A CN 201410069069A CN 103826150 B CN103826150 B CN 103826150B
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Abstract
The invention discloses the set top box ad system and its method of a kind of Region control, including：Front-end edit module, for subregion edit advertisement picture, the picture of each frequency is edited in each region separately below；Front end stream generation control section includes：Bandwidth configurable module, for setting advertisement in the transmission bandwidth of each frequency respectively, according to each frequency bandwidth situation, the frequency that picture resource is had more than needed to bandwidth is offset；Bandwidth duplicate removal renaturation module, in a shared tableID, the picture of difference to be encapsulated respectively again by the identical picture of the identical frequency of regional.Solve existing ad system can not meet province net etc. broadcasting and TV be uniformly controlled the problem that each area data is issued, simultaneously can be used for the not subregional situation of the small broadcasting and TV such as local broadcasting and TV, reduce broadcasting and TV equipment and personnel input cost.
Description
Technical field
The present invention relates to DTV STB ad system and its association area, and in particular to a kind of machine of Region control
Top box ad system and its method.
Background technology
As national digital TV overall transformation translates the reinforcement of dynamics, each province, city and radio and television departments at different levels have completed
Digital shift simultaneously have accumulated the experience in terms of abundant system building, operation.But the cost of integral translation input is at a relatively high,
Especially terminal set top box input cost is huge, and current revenue and cost only have television program receiving expense, how to carry out value-added service, into
For a difficult problem of broadcasting and TV.And following it to develop, picture-text advertisement just becomes one of important revenue source of local broadcasting and TV.
But real Region control function is all not implemented in current set top box ad system, it is uniformly controlled respectively for saving net needs
Di Ji cities [hereinafter referred to as each region] picture-text advertisement is issued, and the advertisement in each region it is variant when, can not just meet province and net these
The demand of big broadcasting and TV.If ad system does not have Region control function, it is desirable to which the small front end in each region has code stream broadcasting to set
Standby, broadcasting and TV input cost can increase again, and each region will be respectively mounted ad system fore device, and personnel must be put into again and are gone
Safeguard.
The content of the invention
Instant invention overcomes the deficiencies in the prior art, there is provided a kind of set top box of the low Region control of input, maintenance cost
Ad system and its implementation.
In view of the above mentioned problem of prior art, according to one side disclosed by the invention, the present invention uses following technology
Scheme：
A kind of set top box ad system of Region control, including：
Front-end edit module, for subregion edit advertisement picture, each frequency is edited in each region separately below
Picture；
Front end stream generation control section includes：
Bandwidth configurable module, for setting advertisement respectively in the transmission bandwidth of each frequency, according to each frequency bandwidth
Situation, the frequency that picture resource is had more than needed to bandwidth is offset；
Bandwidth duplicate removal renaturation module, for by the identical picture of the identical frequency of regional be encapsulated in one it is shared
In tableID, the picture of difference is encapsulated respectively again.
In order to which the present invention is better achieved, further technical scheme is：
According to one embodiment of the invention, the advertising pictures in the event of encapsulation, pass through different data pair
As handling respectively, including regional processing object, frequency process object, transmission control process object.
According to one embodiment of the invention, the transmission of the advertising pictures is sent or blue topology card using IP modes
Play mode send.
According to one embodiment of the invention, in addition to set top box side, one is provided with the set top box side is used for
Obtain the interface of region ID in advertisement base.
According to one embodiment of the invention, the set top box side includes parsing module, for being parsed in being flowed from TS
NIT description informations.
The present invention can also be：
A kind of method for the set top box ad system for realizing the Region control, including：
Subregion edit advertisement picture, the picture of each frequency is edited in each region separately below；
Advertisement is set respectively in the transmission bandwidth of each frequency, according to each frequency bandwidth situation, by picture resource to band
Width frequency skew more than needed；
The identical picture of the identical frequency of regional is encapsulated in a shared tableID, the picture of difference is again
Encapsulate respectively.
According to one embodiment of the invention, the advertising pictures in the event of encapsulation, pass through different data pair
As handling respectively, including regional processing object, frequency process object, transmission control process object.
According to one embodiment of the invention, the transmission of the advertising pictures is sent or blue topology card using IP modes
Play mode Region control set top box advertisement implementation method send.
According to one embodiment of the invention, in addition to set top box side, one is provided with the set top box side is used for
Obtain the interface of region ID in advertisement base.
According to one embodiment of the invention, the set top box side includes parsing module, for being parsed in being flowed from TS
NIT description informations.
Compared with prior art, one of beneficial effects of the present invention are：
The set top box ad system and its method of a kind of Region control of the present invention, have：
1st, advertisement is supported to be issued and received by region；
2nd, broadcasting and TV headend equipment input cost is reduced；
3rd, the input cost of broadcasting and TV front end advertisement attendant is reduced；
4th, the system is also applied for not subregional broadcasting and TV simultaneously；
5th, ad system front end tool bandwidth configurability, bandwidth peak use rate；
6th, front end tool control sharpening, control variation sends variation.
Brief description of the drawings
, below will be to embodiment for clearer explanation present specification embodiment or technical scheme of the prior art
Or the accompanying drawing used required in the description of prior art is briefly described, it should be apparent that, drawings in the following description are only
It is the reference to the embodiment of some in present specification, for those skilled in the art, is not paying creative work
In the case of, other accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 shows set top box ad system rear end according to an embodiment of the invention（Set top box）Implementation process figure.
Embodiment
The present invention is described in further detail with reference to embodiment, but the implementation of the present invention is not limited to this.
In order to overcome problem of the prior art, the ad system of following examples only needs to put into a playback equipment, one
Individual attendant, greatlys save cost.
Region control：It is usually province's net for same broadcasting and TV, there are many small front ends, but wants to be controlled by general headend is unified
During the distribution of advertisement processed, a kind of method of different small front end advertisements is distinguished using network number or other modes.Each region can only
Receive the advertisement corresponding to oneself region.
A kind of set top box ad system of Region control, including：
Front-end edit module, for subregion edit advertisement picture, each frequency is edited in each region separately below
Picture；
Front end stream generation control section includes：
Bandwidth configurable module, for setting advertisement respectively in the transmission bandwidth of each frequency, according to each frequency bandwidth
Situation, the frequency that picture resource is had more than needed to bandwidth is offset；
Bandwidth duplicate removal renaturation module, for by the identical picture of the identical frequency of regional be encapsulated in one it is shared
In tableID, the picture of difference is encapsulated respectively again.
Also include being provided with an interface for being used to obtain region ID in advertisement base in set top box side, the set top box side.
The set top box side includes parsing module, for parsing NIT description informations in being flowed from TS.
Specifically：
Front end principle
1st, front end edit tool part, for convenience editor of user convenience and accuracy, using regional
The pattern that picture is separately edited, into advertisement before need selection which region to be edited be, such as selection region A subsequently into,
All advertisements then configured are all by the control for region A, and this method prevents user from editing confusion and causing error.What a is edited
Behind region, if each other area differentiation be not it is very big, can be with ingress area A advertisement, for region B editor, at utmost
User-friendly is convenient, it is to avoid the editing repeated.
2nd, front end stream generation control strategy is the key for realizing Region control, and this part realizes bandwidth configurability, band
Wide peak use rate (duplicate removal renaturation), control sharpening, control variation, sending mode variation.
Bandwidth configurability：Control section is that, using each different situation of frequency bandwidth of broadcasting and TV front end, can distinguish
Set advertisement in the transmission bandwidth of each frequency, broadcasting and TV can have more than needed picture resource to bandwidth according to each frequency bandwidth situation
Frequency skew.
Bandwidth peak use rate (duplicate removal renaturation)：Advertisement is subregional, then under each region when editor
The picture of each frequency is edited in face respectively, but when set top box side is sent to, data are sent according to single frequency point,
Such as in some specific frequency 395, the data of transmission then include the picture number that 395 frequencies of regional should be sent
According to, for reach bandwidth usage maximize, especially by regional identical frequency identical picture in a shared tableID
In, the picture of difference is encapsulated respectively again so that data are not repeated, and reaches saving bandwidth so that bandwidth usage is maximized.
Control sharpening：When encapsulation ad data etc. flows into TS, it is considered to the letter encapsulated the need for adding much
Breath, in order to save increase description, XML roots in transparent transmission PID number, the instruction of the different information in increase tableID regions, NIT
According to different situations, different tableID are packaged into, difference pictures and identical picture are packaged into different tableID.In encapsulation
When, handled respectively into different data objects, be divided into regional processing object, frequency process object, send control process
Object, Each performs its own functions for each object, allows the encapsulation of complexity to become quite clear by control.
Control variation：Data encapsulation needs to enter different parameter configuration and handling process according to different settings, has
PID encapsulation change, be described the change of sub- encapsulation, have tableID encapsulate change, have center frequency point, multifrequency point processing
Change, control flow need to control the generation of the stream of various modes, considerably complicated various, program according to broadcasting and TV front end actual conditions,
In the case of not subregional, center frequency point can be set to send and multifrequency point transmission both of which, center frequency point is sent, advertisement
It is easy to management, it is only necessary to take a frequency bandwidth, center frequency point receives advertisement, can be aobvious in each frequency according to parameter description
Show, shortcoming can not exactly realize real-time update.And it is exactly the advertisement to be sent each frequency that each frequency, which is sent, enter in front end
According to TSID encapsulation from different PID, transmitting data to each frequency after row statistics encapsulation, it is desirable to which each frequency will be pre-
Stay certain bandwidth, it is possible to achieve the real-time update of advertisement.
Sending mode variation：Consider the different front end of broadcasting and TV, the broadcasting that IP modes are sent and blue topology is blocked can be supported
Pattern.
Fig. 1 shows set top box ad system rear end according to an embodiment of the invention（Set top box）Implementation process figure.
As shown in Figure 1：
Set top box side principle
1. region ID acquisition：Different networks can be distinguished with networkid, can also be by the machines of different zones
Different ID is write when top box dispatches from the factory to distinguish.Do not require particularly, just can be with as long as a region can uniquely be distinguished.Machine top
Box end needs to encapsulate such a interface, to facilitate acquisition region ID in advertisement base.
2. set top box parses NIT description informations in TS streams first after starting, following information can be obtained：Whether area is had
Domain is controlled；There is picture in which region, and which region does not have；There is the tableid of region XML and PIC the data encapsulation of display advertising；
The image data in the region be with other district-shares, or individually.
3. set top box obtains the region ID of oneself, found in NIT description informations matching public and difference XML and
PIC tableid, and the region public picture and the number of difference pictures.XML is used for describing the class of some picture
Type, display location, and version number etc., it is associated with resid and picture.And PIC is then the data of true picture, a pictures
There is a resid to correspond to therewith.When the picture in some region and other regions are just the same, only with by public XML and public affairs
Common PIC has been filtered with regard to that can obtain complete picture.But working as the picture and other region pictures in some region has portion as partly
When dividing different.Such as big front-end control various regions other pictures all the same situations in addition to start-up picture is different.At this moment
Need to filter two-part XML and PIC data, be common portion and difference section respectively（Start-up picture）Data, Ran Hou
Ku Li does splicing.And the image data in all regions it is all different when, respective region only need to filter difference XML and
PIC can be obtained by complete data, XML and pid data without refiltering common portion.
The Region control function that the present embodiment is realized, the unified control of the broadcasting and TV such as province's net can not be met by solving conventional ad system
The problem that each area data is issued is made, the not subregional situation of the small broadcasting and TV such as local broadcasting and TV is simultaneously can be used for.Reduce simultaneously
The cost of broadcasting and TV equipment and personnel's input.
The embodiment of each in this specification is described by the way of progressive, what each embodiment was stressed be with it is other
Identical similar portion cross-reference between the difference of embodiment, each embodiment.
" one embodiment ", " another embodiment ", " embodiment " for being spoken of in this manual, etc., refer to knot
Specific features, structure or the feature for closing embodiment description are included at least one embodiment of the application generality description
In.It is not necessarily to refer to same embodiment that statement of the same race, which occur, in multiple places in the description.Appoint furthermore, it is understood that combining
When one embodiment describes a specific features, structure or feature, what is advocated is this to realize with reference to other embodiment
Feature, structure or feature are also fallen within the scope of the present invention.
Although reference be made herein to invention has been described for multiple explanatory embodiments of the invention, however, it is to be understood that
Those skilled in the art can be designed that a lot of other modification and embodiment, and these modifications and embodiment will fall in this Shen
Please be within disclosed spirit and spirit.More specifically, can in the range of disclosure, drawings and claims
A variety of variations and modifications are carried out with the building block to theme composite configuration and/or layout.Except to building block and/or layout
Outside the variations and modifications of progress, to those skilled in the art, other purposes also will be apparent.
Claims (6)
1. a kind of set top box ad system of Region control, it is characterised in that including：
Front-end edit module, for subregion edit advertisement picture, the picture of each frequency is edited in each region separately below；
Front end stream generation control section includes：
Bandwidth configurable module, for setting advertisement respectively in the transmission bandwidth of each frequency, according to each frequency bandwidth situation,
The frequency that picture resource is had more than needed to bandwidth is offset；
Bandwidth duplicate removal renaturation module, for by the identical picture of the identical frequency of regional be encapsulated in one it is shared
In tableID, the picture of difference is encapsulated respectively again；The advertising pictures in the event of encapsulation, pass through different data objects
Handle respectively, including regional processing object, frequency process object, transmission control process object；The transmission of the advertising pictures is adopted
Sent with IP modes or the play mode of blue topology card is sent.
2. the set top box ad system of Region control according to claim 1, it is characterised in that also including set top box side,
An interface for being used to obtain region ID in advertisement base is provided with the set top box side.
3. the set top box ad system of Region control according to claim 2, it is characterised in that the set top box side includes
Parsing module, for parsing NIT description informations in being flowed from TS.
4. a kind of method for the set top box ad system for realizing Region control as claimed in claim 1, it is characterised in that including：
Subregion edit advertisement picture, the picture of each frequency is edited in each region separately below；
Advertisement is set respectively in the transmission bandwidth of each frequency, it is according to each frequency bandwidth situation, picture resource is rich to bandwidth
Remaining frequency skew；
The identical picture of the identical frequency of regional is encapsulated in a shared tableID, the picture of difference is distinguished again
Encapsulation；The advertising pictures in the event of encapsulation, are handled respectively by different data objects, including regional processing object,
Frequency process object, transmission control process object；The transmission of the advertising pictures is sent or blue topology card using IP modes
The implementation method of the set top box advertisement of play mode Region control is sent.
5. the implementation method of the set top box advertisement of Region control according to claim 4, it is characterised in that also including machine top
An interface for being used to obtain region ID in advertisement base is provided with box end, the set top box side.
6. the implementation method of the set top box advertisement of the Region control of Region control according to claim 5, it is characterised in that
The set top box side includes parsing module, for parsing NIT description informations in being flowed from TS.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410069069.XA CN103826150B (en) | 2014-02-27 | 2014-02-27 | The set top box ad system and its method of a kind of Region control |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410069069.XA CN103826150B (en) | 2014-02-27 | 2014-02-27 | The set top box ad system and its method of a kind of Region control |
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| CN103826150A CN103826150A (en) | 2014-05-28 |
| CN103826150B true CN103826150B (en) | 2017-08-11 |
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| CN201410069069.XA Expired - Fee Related CN103826150B (en) | 2014-02-27 | 2014-02-27 | The set top box ad system and its method of a kind of Region control |
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Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104486651B (en) * | 2014-12-31 | 2018-04-27 | 四川金网通电子科技有限公司 | The accurate method and system for launching advertisement of a kind of subregion, orientation |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1929584A (en) * | 2006-09-22 | 2007-03-14 | 深圳创维－Rgb电子有限公司 | Method for real-time updating of digital media terminal advertising contents |
| CN1937754A (en) * | 2006-08-23 | 2007-03-28 | 深圳创维－Rgb电子有限公司 | Digital media terminal advertising-playing method |
| CN101668195A (en) * | 2008-09-03 | 2010-03-10 | 深圳创维数字技术股份有限公司 | Method, system and terminal of digital television receiving terminal for displaying advertising message |
| CN101720034A (en) * | 2009-12-17 | 2010-06-02 | 中国华录集团有限公司 | System for realizing multimedia classified advertising on digital television network |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050216932A1 (en) * | 2004-03-24 | 2005-09-29 | Daniel Danker | Targeted advertising in conjunction with on-demand media content |
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Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1937754A (en) * | 2006-08-23 | 2007-03-28 | 深圳创维－Rgb电子有限公司 | Digital media terminal advertising-playing method |
| CN1929584A (en) * | 2006-09-22 | 2007-03-14 | 深圳创维－Rgb电子有限公司 | Method for real-time updating of digital media terminal advertising contents |
| CN101668195A (en) * | 2008-09-03 | 2010-03-10 | 深圳创维数字技术股份有限公司 | Method, system and terminal of digital television receiving terminal for displaying advertising message |
| CN101720034A (en) * | 2009-12-17 | 2010-06-02 | 中国华录集团有限公司 | System for realizing multimedia classified advertising on digital television network |
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Granted publication date: 20170811 |