CN103810621A - Advertisement statistical analysis method and system - Google Patents
Advertisement statistical analysis method and system Download PDFInfo
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- CN103810621A CN103810621A CN201410059821.2A CN201410059821A CN103810621A CN 103810621 A CN103810621 A CN 103810621A CN 201410059821 A CN201410059821 A CN 201410059821A CN 103810621 A CN103810621 A CN 103810621A
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Abstract
The invention provides an advertisement statistical analysis method. The advertisement statistical analysis method comprises the following steps of: acquiring the call number of a user and the dialed hot-line numbers thereof; generating orders containing the call number of the user; counting the dialed times of the dialed hot-line numbers of the call number of the user in a plurality of orders with a preset quantity. The invention further provides an advertisement statistical analysis system. According to the advertisement statistical analysis method and the advertisement statistical analysis system provided by the invention, statistical analysis is carried out on the orders by means of enabling different media to be corresponding to the different hot-line numbers to acquire the user number corresponding to each of the orders, thus obtaining the hot-line number corresponding to each of the orders, recording the media of incoming advertisement sources, and automatically realizing the matching of the order advertisement sources and then realizing an assessment on the media effects.
Description
Technical field
The present invention relates to computer data analysis field, particularly a kind of advertistics analytical approach and system.
Background technology
Enterprise, throwing in media advertisement, is all often that the mode by staying hot line number operates at present.Hot line number has fixing base or 400 numbers.Throw in different print medias when simultaneously, during such as: different magazine, newpapers and periodicals, TV or outdoor advertising, need to understand the advertisement source of each inlet wire.Thereby analyze the quality in the advertisement source of Different Plane or TV media.
Along with the increase of inlet wire amount, enterprise generally all can import call center system.Allow multiple customer services participate in receiving calls simultaneously.We all understand call center system common function, do not repeat here.Present call center system, after phone enters, can obtain client's actual phone, but all cannot know what hot line number client has put through and entered.Does the customer service of often need to attending a banquet, in linking up with client's phone, confirm client's advertisement source: see wherefrom our advertisement for difference advertisement source? or dial what hot line number comes in.Then contact staff records advertisement source, after regeneration order, carrys out source record according to the advertisement of linking up, thereby obtains the one-tenth one-state in each advertisement source, further obtains the effect of this media advertisement.
Summary of the invention
In order to solve the problem that cannot add up order advertisement source in prior art, the embodiment of the present invention provides a kind of advertistics analytical approach and system.Technical scheme is as follows:
First aspect, provides a kind of advertistics analytical approach, and described method comprises:
The hot line number that obtains user of incoming call number and dial;
Generate order, in this order, comprise user of incoming call number;
In some orders of statistics predetermined number, each hot line number of dialing of user of incoming call number dials number of times.
In the possible embodiment of the first of first aspect, the medium type of the corresponding advertisement source of described hot line number.The described hot line number DID passage number binding corresponding with it respectively; After the described hot line number that obtains user of incoming call number and dial, also comprise step: the DID channel number that active user is sent a telegram here corresponding is piled up into phone queue, and user of incoming call is distributed to corresponding customer service.
The number of times of dialing of each hot line number that further, in some orders of described statistics predetermined number, user of incoming call number is dialed specifically comprises: obtain the order generating in predetermined amount of time as sampling order; Obtain the user of incoming call number comprising in described sampling order; According to described user of incoming call number, obtain the DID passage number of its corresponding hot line number and/or its binding; Add up the number of times of the DID passage number appearance of each identical hot line number and/or its binding.
Closer, can also comprise the following steps: obtain the sum that in described predetermined amount of time, each hot line number is dialed; Calculate the one-tenth list rate that each hot line number is corresponding, this one-tenth list rate equals number of times that this hot line number occurs in described sampling order divided by this sum of being dialed by hot line number.
Second aspect, provides a kind of advertistics analytic system, comprising:
Acquisition module, for the hot line number that obtains user of incoming call number and dial;
Order module, for generating order, comprises user of incoming call number in this order;
Statistical analysis module, for adding up the number of times of dialing of each hot line number that some order user of incoming call numbers of predetermined number dial.
The beneficial effect that the technical scheme that the embodiment of the present invention provides is brought is:
Adopt the mode of the corresponding different hot line numbers of different media, order is carried out to statistical study, obtain the Subscriber Number that each order is corresponding, thereby know the hot line number that each order is corresponding, record the media in inlet wire advertisement source, thereby the coupling that automatically realizes order advertisement source realizes the assessment of media effects.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, below the accompanying drawing of required use during embodiment is described is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the method flow diagram of the advertistics analytical approach that provides of one embodiment of the invention;
Fig. 2 is the method flow diagram of the advertistics analytical approach that provides of another embodiment of the present invention;
Fig. 3 is the block diagram of the advertistics analytic system that provides of one embodiment of the invention;
Fig. 4 is the block diagram of the advertistics analytic system that provides of another embodiment of the present invention.
Embodiment
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing, embodiment of the present invention is described further in detail.
Please refer to Fig. 1, the method flow diagram that it shows the advertistics analytical approach that one embodiment of the invention provides, comprises following several step:
Step 102, the hot line number that obtains user of incoming call number and dial;
Step 104, generates order, comprises user of incoming call number in this order;
Step 106, in some orders of statistics predetermined number, each hot line number of dialing of user of incoming call number dials number of times.
Detailed process is as follows: distribute corresponding hot line number first to different advertising media, user dials the disclosed hot line number of certain media, at this moment obtain and recording user caller ID and the hot line number dialed thereof, simultaneously call center is assigned to corresponding contact staff by user of incoming call and converses, if user has the wish of purchase will enter form ordering system generation order in communication process, in order, comprise the user profile such as user of incoming call number.When advertiser or other mechanisms need the advertising results of each media of statistical study, can be by the order generating be carried out to sampling statistics, thereby the user of incoming call number extracting in order obtains the hot line number that each order is corresponding, can know like this hot line number the advertising results index such as one-tenth list rate of corresponding media.
In sum, the advertistics analytical approach that the present embodiment provides, adopt the mode of the corresponding different hot line numbers of different media, order is carried out to statistical study, obtain the Subscriber Number that each order is corresponding, thereby know the hot line number that each order is corresponding, record the media in inlet wire advertisement source, thereby the coupling that automatically realizes order advertisement source realizes the assessment of media effects.
Further, above-mentioned hot line number can be bound respectively the DID passage number corresponding with it; With reference to figure 2, the method flow diagram that it shows the advertistics analytical approach that another embodiment of the present invention provides, comprises following several step:
Step 201, after above-mentioned steps 102, the DID channel number that active user is sent a telegram here corresponding is piled up into phone queue, and user of incoming call is distributed to corresponding customer service.
Above-mentioned steps 106 is added up the number of times of dialing of each hot line number that in some orders of predetermined number, user of incoming call number is dialed, specifically comprises following step:
Step 1061, obtains the order generating in predetermined amount of time as sampling order;
Step 1062, obtains the user of incoming call number comprising in described sampling order;
Step 1063, according to described user of incoming call number, obtains the DID passage number of its corresponding hot line number and/or its binding;
Step 1064, add up each identical hot line number and/or its binding DID passage number occur number of times;
Step 1065, obtains the sum that in described predetermined amount of time, each hot line number is dialed; Calculate the one-tenth list rate that each hot line number is corresponding, this one-tenth list rate equals number of times that this hot line number occurs in described sampling order divided by this sum of being dialed by hot line number.
Concrete example is described as follows: whole monthly generated N part order is added up as sampling order, obtain this N part sampling order corresponding user of incoming call number respectively, according to user of incoming call number, obtain the DID passage number of its corresponding hot line number and/or its binding, add up in this N part sampling order, the number of times that the DID passage number of each hot line number and/or its binding occurs, calculate the one-tenth list rate that each hot line number is corresponding, become single rate to equal number of times that this hot line number occurs in order N sampling divided by this sum of being dialed by hot line number.
Following is system embodiment of the present invention, can be for carrying out the inventive method embodiment.For the details not disclosing in system embodiment of the present invention, please refer to the inventive method embodiment.
Please refer to Fig. 3, it shows the block diagram of the advertistics analytic system that one embodiment of the invention provides,
A kind of advertistics analytic system, it comprises:
The above-mentioned hot line number DID passage number binding corresponding with it respectively; Described system also comprises call center's distribution module 40, please refer to Fig. 4, it shows the block diagram of the advertistics analytic system that another embodiment of the present invention provides, call center's distribution module 40 is piled up into phone queue for the DID channel number that active user is sent a telegram here corresponding, and user of incoming call is distributed to corresponding customer service.
Above-mentioned statistical analysis module 30 specifically comprises:
Order sampling unit 301, for obtaining the order generating in predetermined amount of time as sampling order;
Number retention unit 302, the user of incoming call number comprising for obtaining described sampling order, and according to described user of incoming call number, obtain the DID passage number of its corresponding hot line number and/or its binding;
Statistic unit 303, the number of times occurring for adding up the DID passage number of each identical hot line number and/or its binding.
Particularly, advertistics analytic system of the present invention can also comprise:
Become single rate computing module 60, for calculating the one-tenth list rate that each hot line number is corresponding, this one-tenth list rate equals number of times that this hot line number occurs in described sampling order divided by this sum of being dialed by hot line number.
In sum, advertistics analytical approach and system that the embodiment of the present invention provides, adopt the mode of the corresponding different hot line numbers of different media, order is carried out to statistical study, obtain the Subscriber Number that each order is corresponding, thereby know the hot line number that each order is corresponding, record the media in inlet wire advertisement source, thereby the coupling that automatically realizes order advertisement source realizes the assessment of media effects.
The advertistics analytic system that above-described embodiment provides is in the time carrying out statistical study, only be illustrated with the division of above-mentioned each functional module, in practical application, can above-mentioned functions be distributed and completed by different functional modules as required, be divided into different functional modules by the inner structure of equipment, to complete all or part of function described above.In addition, the advertistics analytic system that above-described embodiment provides and the embodiment of the method for advertistics analytical approach belong to same design, and its specific implementation process refers to embodiment of the method, repeats no more here.
One of ordinary skill in the art will appreciate that all or part of step that realizes above-described embodiment can complete by hardware, also can carry out the hardware that instruction is relevant by program completes, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium of mentioning can be ROM (read-only memory), disk or CD etc.
The foregoing is only preferred embodiment of the present invention, in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (10)
1. an advertistics analytical approach, is characterized in that, comprising:
The hot line number that obtains user of incoming call number and dial;
Generate order, in this order, comprise user of incoming call number;
In some orders of statistics predetermined number, each hot line number of dialing of user of incoming call number dials number of times.
2. method according to claim 1, is characterized in that, the medium type of the corresponding advertisement source of described hot line number.
3. method according to claim 2, is characterized in that, the described hot line number DID passage number binding corresponding with it respectively; After the described hot line number that obtains user of incoming call number and dial, also comprise step: the DID channel number that active user is sent a telegram here corresponding is piled up into phone queue, and user of incoming call is distributed to corresponding customer service.
4. method according to claim 3, is characterized in that, the number of times of dialing of each hot line number that in some orders of described statistics predetermined number, user of incoming call number is dialed comprises:
Obtain the order generating in predetermined amount of time as sampling order;
Obtain the user of incoming call number comprising in described sampling order;
According to described user of incoming call number, obtain the DID passage number of its corresponding hot line number and/or its binding;
Add up the number of times of the DID passage number appearance of each identical hot line number and/or its binding.
5. method according to claim 4, is characterized in that, also comprises step:
Obtain the sum that in described predetermined amount of time, each hot line number is dialed;
Calculate the one-tenth list rate that each hot line number is corresponding, this one-tenth list rate equals number of times that this hot line number occurs in described sampling order divided by this sum of being dialed by hot line number.
6. an advertistics analytic system, is characterized in that, comprising:
Acquisition module, for the hot line number that obtains user of incoming call number and dial;
Order module, for generating order, comprises user of incoming call number in this order;
Statistical analysis module, for adding up the number of times of dialing of each hot line number that some order user of incoming call numbers of predetermined number dial.
7. system according to claim 6, is characterized in that, the medium type of the corresponding advertisement source of described hot line number.
8. system according to claim 7, is characterized in that, the described hot line number DID passage number binding corresponding with it respectively; Described system also comprises call center's distribution module, and it is piled up into phone queue for the DID channel number that active user is sent a telegram here corresponding, and user of incoming call is distributed to corresponding customer service.
9. system according to claim 8, is characterized in that, described statistical analysis module, comprising:
Order sampling unit, for obtaining the order generating in predetermined amount of time as sampling order;
Number retention unit, the user of incoming call number comprising for obtaining described sampling order, and according to described user of incoming call number, obtain the DID passage number of its corresponding hot line number and/or its binding;
Statistic unit, the number of times occurring for adding up the DID passage number of each identical hot line number and/or its binding.
10. system according to claim 9, is characterized in that, also comprises:
Counting module, for obtaining the sum that in described predetermined amount of time, each hot line number is dialed;
Become single rate computing module, for calculating the one-tenth list rate that each hot line number is corresponding, this one-tenth list rate equals number of times that this hot line number occurs in described sampling order divided by this sum of being dialed by hot line number.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410059821.2A CN103810621A (en) | 2014-02-21 | 2014-02-21 | Advertisement statistical analysis method and system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410059821.2A CN103810621A (en) | 2014-02-21 | 2014-02-21 | Advertisement statistical analysis method and system |
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| CN103810621A true CN103810621A (en) | 2014-05-21 |
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Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102025839A (en) * | 2009-09-21 | 2011-04-20 | 华为技术有限公司 | Method and device for realizing hotline service |
| CN102209095A (en) * | 2010-03-31 | 2011-10-05 | 上海博泰悦臻电子设备制造有限公司 | Service management system and method for providing service information |
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2014
- 2014-02-21 CN CN201410059821.2A patent/CN103810621A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102025839A (en) * | 2009-09-21 | 2011-04-20 | 华为技术有限公司 | Method and device for realizing hotline service |
| CN102209095A (en) * | 2010-03-31 | 2011-10-05 | 上海博泰悦臻电子设备制造有限公司 | Service management system and method for providing service information |
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Application publication date: 20140521 |