CN103679512B - According to the separable control system and device of user's request advertisement - Google Patents
According to the separable control system and device of user's request advertisement Download PDFInfo
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Abstract
The invention discloses a kind of separable control system and device according to user's request advertisement, system includes a main frame and at least one detachable intelligent controlling device；The detachable intelligent controlling device includes intelligent apparatus main body and at least one detachable sensing device further.System of the invention, including main frame and detachable intelligent controlling device, the detachable intelligent controlling device includes merchandise news, the detachable sensing device further of advertising message needed for providing operation to intelligent apparatus main body, demand tendency that can targetedly according to each user information interested to push each user, accuracy is high, reduces the waste of resource and improves the operating experience of user；Detachable sensing device further can be separated with intelligent apparatus main body, detachable sensing device further can individually be taken out from detachable intelligent controlling device, facilitate user to carry with, and can at any time collect the movable information of user, be effectively utilized the scrappy time.
Description
Technical field
The present invention relates to communication field, especially a kind of separable control system according to user's request advertisement and dress
Put.
Background technology
Game built-in advertisement (In-game advertising, IGA) refers to the commercial advertisement for occurring in gaming, and it is
Based on the customer group played, by fixed condition, appropriate time in gaming, what is occurred in position is wide
Accuse.Game built-in advertisement occurs in scene of game, and advertizing is played a part of while players game play.
With the difference of common commercial advertisement, game built-in advertisement by carrier be this new media of game.Trip
Play media in the direction propagation in face of specific group, have traditional media unrivaled as a new Focus Media
Advantage.Its specific aim, validity and flexibility, can make advertisement and game sufficiently combine, allow player enjoy game while,
Unawares receive the content of advertisement.
At present, the push of game built-in advertisement is mainly by the way of integrated in advance, i.e. technical staff is in advance by advertisement
On a certain region of game picture or image, during game running, ad content is just presented in face of game player curriculum offering.
But, advertisement pushing mode integrated in advance, the advertising message or merchandise news for being sent to all users are all phases
With, it is impossible to the targetedly information interested to push each user of the demand tendency according to each user, accuracy is low, easily
The waste for causing resource and the operating experience for reducing user.In addition, current remote control, game console or interactive toy etc.
The general volume of intelligent controlling device that need to be used in advertisement is larger, carries very inconvenient.
The content of the invention
In order to solve the above-mentioned technical problem, it is an object of the invention to：There is provided that a kind of accuracy is high, can economize on resources,
The operating experience of user is high and easy to carry, according to the separable control system of user's request advertisement.
Another object of the present invention is：There is provided that a kind of accuracy is high, can economize on resources, the operating experience of user is high and takes
Band is convenient, according to the separable control device of user's request advertisement.
The technical solution adopted for the present invention to solve the technical problems is：According to the separable control of user's request advertisement
System processed, including：
One main frame and at least one detachable intelligent controlling device, the detachable intelligent controlling device include one
Individual intelligent apparatus main body and at least one detachable sensing device further；
The intelligent apparatus main body is connected with detachable sensing device further, can be applied in combination with detachable sensing device further
And/or independently used after separating；
The intelligent apparatus main body is made up of display screen, button, loudspeaker and first interface；
The detachable sensing device further is by sensing unit, the first arithmetic element, first memory, the first wireless receiving and dispatching mould
Group, second interface and the first electric power generating composition；
The detachable sensing device senses user action, obtains motion characteristic data and preserves, so after operational analysis
Main frame is sent the data directly to according to sets requirement afterwards；Meanwhile, its communication state with intelligent apparatus main body is judged, if itself and intelligence
Energy apparatus main body is connected and communication is normal, then receive the button operation of intelligent apparatus main body, and controls in intelligent apparatus main body
Display screen carries out display and loudspeaker and carries out sound output；
The regular job of the main frame statistics motion characteristic data and detachable intelligent controlling device, and tied according to statistics
Fruit analysis obtains the demand tendency code of user, and then searching database obtains advertising message corresponding with code, then by advertisement
Information sends back detachable intelligent controlling device；The detachable intelligent controlling device is received and plays corresponding with code
Advertising message；
The sensing unit is by acceleration transducer, gyroscope, geomagnetic sensor and barometrical one or more structure
Into.
Further, the intelligent apparatus main body also includes the second wireless receiving and dispatching module, the second arithmetic element, second memory
And second source.
Further, the main frame is Intelligent set top box, intelligent television, computer, mobile phone, panel computer or game machine；It is described
Detachable intelligent controlling device is any one in remote control, electronic pen, interactive toy and game console.
Further, the main frame also includes the 3rd interface being connected with the communication of internet cloud client database.
Further, it is described that 4th interface, the intelligent apparatus main body are included to end-receiver also including to end-receiver
It is described that 4th interface is passed through to end-receiver and/or detachable sensing device further is wirelessly communicated with to end-receiver
It is connected with main frame.
Further, information interception software is provided with inside the main frame, the main frame passes through information interception software intercepts user
Operation obtains the information of user's operation, then by statistical classification, the information encoding of user's concern is analyzed, then by database
In the propelling data corresponding with information coding be pushed to detachable sensing device further again, and preserve in the first memory；Most
Shown by first arithmetic element or the second arithmetic element control display screen of detachable intelligent controlling device again afterwards and broadcast with loudspeaker
Put video and/or audio.
Further, the data of the push include game level, Mission Objective or audio-visual advertisement.
The present invention solves another technical scheme for being used of its technical problem：According to dividing for user's request advertisement
From control device, including at least one detachable sensing module and a main body；
The detachable sensing module include the first arithmetic element, sensor unit, first interface, first memory and
Be the first power supply that the first arithmetic element is powered, the sensor unit, first interface and first memory with the first computing
Unit is connected；
The main body includes display screen, button, phonation unit and second interface, the second interface respectively with button, aobvious
Display screen and loudspeaker are connected, and the first interface is also connected with second interface.
Further, the detachable sensing module also includes the first radio receiving transmitting module.
Further, the main body also includes the second arithmetic element, second memory, the second wireless receiving and dispatching module and is the
The second source that two arithmetic elements are powered, the second wireless receiving and dispatching module and second memory connect with the second arithmetic element
Connect, second arithmetic element is also connected with button and second interface respectively.
Further, it is described to include the 3rd interface to end-receiver also including to end-receiver, the main body and/or can divide
Wirelessly communicated with to end-receiver from formula sensing module, it is described that end-receiver is connected by the 3rd interface with outside
Connect.
Further, the quantity of the first interface is at least one.
The beneficial effect of system of the invention is：It is described detachable including main frame and detachable intelligent controlling device
Intelligent controlling device includes merchandise news, the detachable sensing dress of advertising message needed for providing operation to intelligent apparatus main body
Put, demand tendency that can targetedly according to each user information interested to push each user, accuracy is high, reduces money
The waste in source and improve the operating experience of user；Detachable sensing device further can be separated with intelligent apparatus main body, can be by can
Separate type sensing device further is individually taken out from detachable intelligent controlling device, facilitates user to carry with, and can be collected at any time
The movable information of user, is effectively utilized the scrappy time.
The beneficial effect of device of the invention is：Including at least one detachable sensing module and a main body, can lead to
The first interface and external communication of detachable sensing module are crossed, merchandise news or advertising message needed for obtaining operation can have
The pointedly information interested to push each user of the demand tendency according to each user, accuracy is high, reduces the wave of resource
Take and improve the operating experience of user；Detachable sensing module can be separated with main body, be used alone, and facilitate user to take with oneself
Band and the movable information of user can be at any time collected, be effectively utilized the scrappy time.
Brief description of the drawings
The invention will be further described with reference to the accompanying drawings and examples.
Fig. 1 is structured flowchart of the present invention according to the separable control system of user's request advertisement；
Fig. 2 is structured flowchart of the present invention according to the separable control device of user's request advertisement.
Specific embodiment
Reference picture 1, according to the separable control system of user's request advertisement, including：
One main frame and at least one detachable intelligent controlling device, the detachable intelligent controlling device include one
Individual intelligent apparatus main body and at least one detachable sensing device further；
The intelligent apparatus main body is connected with detachable sensing device further, can be applied in combination with detachable sensing device further
And/or independently used after separating；
The intelligent apparatus main body is made up of display screen, button, loudspeaker and first interface；
The detachable sensing device further is by sensing unit, the first arithmetic element, first memory, the first wireless receiving and dispatching mould
Group, second interface and the first electric power generating composition；
The detachable sensing device senses user action, obtains motion characteristic data and preserves, so after operational analysis
Main frame is sent the data directly to according to sets requirement afterwards；Meanwhile, its communication state with intelligent apparatus main body is judged, if itself and intelligence
Energy apparatus main body is connected and communication is normal, then receive the button operation of intelligent apparatus main body, and controls in intelligent apparatus main body
Display screen carries out display and loudspeaker and carries out sound output；
The regular job of the main frame statistics motion characteristic data and detachable intelligent controlling device, and tied according to statistics
Fruit analysis obtains the demand tendency code of user, and then searching database obtains advertising message corresponding with code, then by advertisement
Information sends back detachable intelligent controlling device；The detachable intelligent controlling device is received and plays corresponding with code
Advertising message；
The sensing unit is by acceleration transducer, gyroscope, geomagnetic sensor and barometrical one or more structure
Into.
Wherein, detachable sensing device further, can select to be separated with intelligent apparatus main body or fit, very according to actual needs
Flexibly.
First arithmetic element, for being analyzed to the data that sensing unit is sensed.
Main frame, for being interacted with user or detachable intelligent controlling device.
It is further used as preferred embodiment, the intelligent apparatus main body also includes the second wireless receiving and dispatching module, second
Arithmetic element, second memory and second source.
Wherein, intelligent apparatus main body is provided with the second wireless receiving and dispatching module, the second arithmetic element, second memory and the second electricity
Source, after detachable sensing device further is removed, it remains to be communicated with main frame, it is also possible to occur in detachable sensing device further
System worked well is still ensured that during failure.
It is further used as preferred embodiment, the main frame is Intelligent set top box, intelligent television, computer, mobile phone, flat board
Computer or game machine；The detachable intelligent controlling device is in remote control, electronic pen, interactive toy and game console
Any one.
It is further used as preferred embodiment, the main frame also includes be connected with internet communication cloud database the
Three interfaces.
It is further used as preferred embodiment, it is described that 4th interface is included to end-receiver also including to end-receiver,
The intelligent apparatus main body and/or detachable sensing device further are wirelessly communicated with to end-receiver, described pair of termination
Device is received to be connected with main frame by the 4th interface.
Wherein, to end-receiver, for the terminal as wireless telecommunications, can facilitate main frame and intelligent apparatus main body and/
Or detachable sensing device further communication.
It is further used as preferred embodiment, information interception software is provided with inside the main frame, the main frame is by letter
Breath interception software intercepts user's operation obtains the information of user's operation, then by statistical classification, analyzes the letter of user's concern
Breath numbering, is then pushed to detachable sensing device further, and protect again by propelling data corresponding with information coding in database
Deposit in the first memory；It is last to be controlled by the first arithmetic element of detachable intelligent controlling device or the second arithmetic element again
Display screen shows and loudspeaker play video and/or audio.
It is further used as preferred embodiment, the data of the push include game level, Mission Objective or audio frequency and video
Advertisement.
It is further used as preferred embodiment, the central controller is intelligent television, computer or game machine；The intelligence
Energy control device is any one in remote control, electronic pen, interactive toy and game console.
According to the actual needs, the number of sensing unit, first interface and second interface can be one or two；First
Arithmetic element and the second arithmetic element are single-chip microcomputer；First wireless receiving and dispatching module and the second wireless receiving and dispatching module can be WIFI
It is any in wireless transmit/receive units, bluetooth wireless transmit/receive units, the nonstandard wireless transmit/receive units of 2.4G and Zibee wireless transmit/receive units
One；The first interface, second interface, the 3rd interface and the 4th interface can connect for USB interface, serial ports, SPI interface, I2C
Mouthful and I2S interfaces in any one.
Reference picture 2, according to the separable control device of user's request advertisement, including at least one detachable sensing
Module and a main body；
The detachable sensing module include the first arithmetic element, sensor unit, first interface, first memory and
Be the first power supply that the first arithmetic element is powered, the sensor unit, first interface and first memory with the first computing
Unit is connected；
The main body includes display screen, button, phonation unit and second interface, the second interface respectively with button, aobvious
Display screen and loudspeaker are connected, and the first interface is also connected with second interface.
Reference picture 2, is further used as preferred embodiment, and the detachable sensing module also includes the first wireless receipts
Hair module.
First radio receiving transmitting module, for independent transceiving data, is communicated with external equipment or interface.
It is further used as preferred embodiment, the main body also includes the second arithmetic element, second memory, the second nothing
Line receives and dispatches module and the second source powered for the second arithmetic element, the second wireless receiving and dispatching module and second memory with
Second arithmetic element is connected, and second arithmetic element is also connected with button and second interface respectively.
It is further used as preferred embodiment, it is described that 3rd interface is included to end-receiver also including to end-receiver,
The main body and/or detachable sensing module are wirelessly communicated with to end-receiver, described that end-receiver is passed through
3rd interface and external connection.
Wherein, to end-receiver, for the terminal as wireless telecommunications, main body and/or detachable sensing can be facilitated
Module and external equipment or interface communication.
It is further used as preferred embodiment, the quantity of the first interface is at least one.
According to the actual needs, the number of sensor unit, first interface and second interface is one or two；It is described
First arithmetic element and the second arithmetic element are single-chip microcomputer；First wireless receiving and dispatching module and the second wireless receiving and dispatching module can be
In WIFI wireless transmit/receive units, bluetooth wireless transmit/receive units, the nonstandard wireless transmit/receive units of 2.4G and Zibee wireless transmit/receive units
Any one；The first interface, second interface and the 3rd interface are USB interface, serial ports, SPI interface, I2C interfaces and I2S
Any one in interface.
The present invention is described in further detail with reference to specific embodiment.
Embodiment 1
The present invention is as follows according to the course of work of the separable control system of user's request advertisement：
The regular job of A, supplier's counting user, and go out the demand tendency of user according to the interpretation of result of statistics；
B, notify supplier to be provided with detachable sensing device further detachable intelligent controlling device provide needed for business
Product information, then transmits dependent merchandise advertising message and gives by intelligent apparatus by wireless transceiver system and main frame
Detachable intelligent controlling device；
C, user complete commodity by detachable intelligent controlling device, main frame, vendor server and Web bank
Purchase-transaction；
D, allot profit to spread out to carry the cost of giving detachable intelligent controlling device, and be supplier and relevant benefit side
（Including bank, supplier and advertiser etc.）Distribute rational profit.
Embodiment 2
The present invention is according to the course of work of the separable control device of user's request advertisement：Device is by separable
First wireless module of formula sensing module or the second wireless module of main body and external equipment（Such as main frame）Communication, is controlled
Game, operation software, learn and see picture etc. operate, these operation by the operating system inside external equipment, web station system or
High in the clouds counts and analyzes, so as to obtain the interest preference of user（That is demand tendency）, then the demand tendency further according to user look for
To corresponding advertisement or merchandise news；And user reaches a standard or during downloading task in game, or in networking, can unconsciously by under
Corresponding advertisement or merchandise news are carried, now these information can together be downloaded to first memory or the master of detachable module
In the second memory of body, and can be broadcasted in reasonable time in the form of advertisement video and/or sound.
By taking weight reducing exercise game as an example, user will receive slimming drugs species when weight reducing exercise game is played from main frame
Advertisement.After user closes main frame, the limb motion that detachable sensing module can sense user by sensor unit is simultaneously
According to movement locus and the comparing result in standard operation storehouse, the pattern of judgement action, while performance period, amplitude according to track
Size and time judge the intensity of action, and the data conversion that then will be obtained is characterized code.Specifically use acceleration sensing
Device sensing motion in vibration, such as run, walk, dance action generation periodic vibration data；Geomagnetic sensor and/or
What gyroscope was detected sways one's hips, bends over, turning to；The mountain-climbing of barometer detection, the motion such as go upstairs；Or multiple sensors
Integrated application is detected, after obtaining data, then calculated, and is analyzed by the movement locus with database and is obtained spy
Levy code, when intelligent controlling device again with external equipment on line, and when entering relevant item, detachable sensing module is by feature
Code is sent to main frame, the condition code for receiving is processed by main frame or is sent to high in the clouds by internet and condition code is divided
Analysis.The movable information of user so can be at any time collected, the scrappy time is effectively utilized.
Because the volume of the separable control device according to user's request advertisement is larger, not Portable belt, it is possible to
The detachable sensing module of the inside is individually removed, interface is passed through between detachable sensing module and main body（As USB connects
Mouthful）It is attached, body power source can also charge to detachable sensing module power supply after connection.Now due to interface
Change, main body and detachable sensing module enter working condition, the work of detachable sensing module by sleep state simultaneously
Process is similar to the course of work that above user plays weight reducing exercise type games, and unique different place is that it is needed by wireless
Short distance mode is communicated with limbs, is sent to main body so as to sense the condition code obtained after computing, and count with main body
Process（When default goal task value is reached, the phonation unit of main body can send prompting）.
Above is preferable implementation of the invention is illustrated, but the invention is not limited to the implementation
Example, those of ordinary skill in the art can also make a variety of equivalent variations or replace on the premise of without prejudice to spirit of the invention
Change, these equivalent deformations or replacement are all contained in the application claim limited range.
Claims (12)
1. according to the separable control system of user's request advertisement, it is characterised in that：Including：
One main frame and at least one detachable intelligent controlling device, the detachable intelligent controlling device include an intelligence
Can apparatus main body and at least one detachable sensing device further；
The intelligent apparatus main body is connected with detachable sensing device further, fit with detachable sensing device further can use or separate
Independently use afterwards；
The intelligent apparatus main body is made up of display screen, button, loudspeaker and first interface；
The detachable sensing device further by sensing unit, the first arithmetic element, first memory, the first wireless receiving and dispatching module,
Second interface and the first electric power generating composition；
The sensing unit is made up of acceleration transducer, gyroscope, geomagnetic sensor and barometrical one or more；
The detachable sensing device senses user action, computing obtains motion trace data, by motion trace data with
Motion characteristic code is obtained after the comparative analysis of standard operation storehouse and is preserved, then directly transmitting condition code data according to sets requirement arrives
Main frame；Meanwhile, the communication state of detachable sensing device further and intelligent apparatus main body is judged, if detachable sensing device further and intelligence
Energy apparatus main body is connected and communication is normal, then receive the button operation of intelligent apparatus main body, and controls in intelligent apparatus main body
Display screen carries out display and loudspeaker and carries out sound output；
The regular job of the main frame statistics motion characteristic code and detachable intelligent controlling device, and according to analysis of statistical results
The demand tendency code of user is obtained, then searching database obtains advertising message corresponding with code, then advertising message is sent out
Send detachable intelligent controlling device back to；The detachable intelligent controlling device is received and plays advertisement letter corresponding with code
Breath.
2. the separable control system according to user's request advertisement according to claim 1, it is characterised in that：It is described
Intelligent apparatus main body also includes the second wireless receiving and dispatching module, the second arithmetic element, second memory and second source.
3. the separable control system according to user's request advertisement according to claim 1, it is characterised in that：It is described
Main frame is Intelligent set top box, intelligent television, computer, mobile phone, panel computer or game machine；The detachable intelligent controlling device
It is any one in remote control, electronic pen, interactive toy and game console.
4. the separable control system according to user's request advertisement according to claim 1, it is characterised in that：It is described
Main frame also includes the 3rd interface being connected with the communication of internet cloud client database.
5. the separable control system according to user's request advertisement according to claim any one of 1-4, its feature
It is：Also include to end-receiver, described to include the 4th interface to end-receiver, the intelligent apparatus main body and/or separable
Formula sensing device further is wirelessly communicated with to end-receiver, described that end-receiver is connected by the 4th interface with main frame.
6. the separable control system according to user's request advertisement according to claim 2, it is characterised in that：It is described
Information interception software is provided with inside main frame, the main frame is operated by information interception software intercepts user and obtains the letter that user operates
Breath, then by statistical classification, analyzes the information coding of user's concern, then will be corresponding with information coding in database
Propelling data is pushed to detachable sensing device further again, and preserves in the first memory；It is last to be controlled by detachable intelligence again
First arithmetic element of device processed or the second arithmetic element control display screen show and loudspeaker play video and/or audio.
7. the separable control system according to user's request advertisement according to claim 6, it is characterised in that：It is described
The data of push include game level, Mission Objective or audio-visual advertisement.
8. according to the detachable intelligent controlling device of user's request advertisement, it is characterised in that：Can divide including at least one
From formula sensing device further and an intelligent apparatus main body；
The intelligent apparatus main body is connected with detachable sensing device further, fit with detachable sensing device further can use or separate
Independently use afterwards；
The detachable sensing device further includes the first arithmetic element, sensor unit, second interface, first memory and is the
The first power supply that one arithmetic element is powered, the sensor unit, second interface and first memory with the first arithmetic element
Connection；
The sensor unit is made up of acceleration transducer, gyroscope, geomagnetic sensor and barometrical one or more；
The main body include display screen, button, phonation unit and first interface, the first interface respectively with button, display screen
Connected with phonation unit, the first interface is also connected with second interface；
The detachable sensing device senses user action, computing obtains motion trace data, by motion trace data with
Motion characteristic code is obtained after the comparative analysis of standard operation storehouse and is preserved, then directly transmitting condition code data according to sets requirement arrives
Main frame；Meanwhile, the communication state of detachable sensing device further and intelligent apparatus main body is judged, if detachable sensing device further and intelligence
Energy apparatus main body is connected and communication is normal, then receive the button operation of intelligent apparatus main body, and controls in intelligent apparatus main body
Display screen carries out display and loudspeaker and carries out sound output.
9. the detachable intelligent controlling device according to user's request advertisement according to claim 8, its feature exists
In：The detachable sensing device further also includes the first radio receiving transmitting module.
10. the detachable intelligent controlling device according to user's request advertisement according to claim 8, its feature exists
In：The main body also includes the second arithmetic element, second memory, the second wireless receiving and dispatching module and for the second arithmetic element is powered
Second source, the second wireless receiving and dispatching module and second memory be connected with the second arithmetic element, second computing
Unit is also connected with button and second interface respectively.
The 11. detachable intelligent controlling devices according to user's request advertisement according to claim 8, its feature exists
In：Also include to end-receiver, it is described that 3rd interface, the main body and/or detachable sensing device further are included to end-receiver
Wirelessly communicated with to end-receiver, it is described that 3rd interface and external connection are passed through to end-receiver.
12. being filled according to the detachable Based Intelligent Control of user's request advertisement according to claim any one of 8-11
Put, it is characterised in that：The quantity of the first interface is at least one.
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