CN103648059A - Advertisement broadcasting method and apparatus - Google Patents
Advertisement broadcasting method and apparatus Download PDFInfo
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- CN103648059A CN103648059A CN201310586127.1A CN201310586127A CN103648059A CN 103648059 A CN103648059 A CN 103648059A CN 201310586127 A CN201310586127 A CN 201310586127A CN 103648059 A CN103648059 A CN 103648059A
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Abstract
The invention discloses an advertisement broadcasting method capable of avoiding a waste of system resources. The advertisement broadcasting method comprises obtaining at least one of attribute information of a video a user chooses to watch and geographical information of the user; according to the obtained information determining whether to broadcast an advertisement or not when the video the user chooses to watch is broadcast; and broadcasting the advertisement when determining the obtained information meets a preset broadcasting condition, and not broadcasting the advertisement otherwise.
Description
Technical field
The present invention relates to multimedia messages and play field, relate in particular to a kind of advertisement broadcast method and device.
Background technology
At present, when user watches video online by network, what whatsoever user's selection was watched substantially is any video, all can have the broadcasting of advertisement when displaying video, and the duration that the time point that advertisement is play, advertisement are play is also all identical.For example, for all users, before the video of all selecting to watch broadcasting user, playing duration is the advertisement of 60 seconds.In all cases, the broadcast mode of advertisement is all identical, fixing.
Visible, above-mentioned advertisement broadcast mode underaction, makes under many circumstances, and the broadcasting of advertisement is reasonable not, not only can affect user's experience, also can cause the waste of a large amount of system resources.
Summary of the invention
The embodiment of the present invention provides a kind of advertisement broadcast method and device, in order to avoid the waste of system resource.
An advertisement broadcast method, comprising:
Obtain user and select the attribute information of video watch and at least one information in two kinds of information of described user's regional information;
According to the information of obtaining, broadcast advertisement whether while determine playing the video that described user selects to watch;
Broadcast advertisement when determining the information obtained and meet default broadcasting condition, broadcast advertisement not when determining the information of obtaining and do not meet default broadcasting condition.
An advertisement play back device, comprising:
Acquiring unit, selects the attribute information of video watch and at least one information of two kinds of information of described user's regional information for obtaining user;
Whether determining unit, for according to the information obtained, determine while playing the video that described user selects to watch broadcast advertisement;
Broadcast unit, for broadcast advertisement when determining the information obtained and meet default broadcasting condition, broadcast advertisement not when determining the information of obtaining and do not meet default broadcasting condition.
Beneficial effect of the present invention comprises:
In the method that the embodiment of the present invention provides, the attribute information of video of watching according to user's selection and at least one information in two kinds of information of user's regional information, while determine playing the video that this user selects to watch, broadcast advertisement whether, when meeting default broadcasting condition, just carry out the broadcasting of advertisement, when not meeting default broadcasting condition, do not carry out the broadcasting of advertisement, thereby can improve the reasonability that advertisement is play, not only can improve user's experience, also can avoid the waste of system resource.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, is used from explanation the present invention with the embodiment of the present invention one, is not construed as limiting the invention.In the accompanying drawings:
The flow chart of the advertisement broadcast method that Fig. 1 provides for the embodiment of the present invention;
The flow chart of the advertisement broadcast method that Fig. 2 provides for the embodiment of the present invention 1;
The structural representation of the advertisement play back device that Fig. 3 provides for the embodiment of the present invention 2.
Embodiment
In order to provide the implementation of reasonable broadcast advertisement, the embodiment of the present invention provides a kind of advertisement broadcast method and device, in conjunction with Figure of description, the preferred embodiments of the present invention are described, be to be understood that, preferred embodiment described herein only, for description and interpretation the present invention, is not intended to limit the present invention.And in the situation that not conflicting, embodiment and the feature in embodiment in the application can combine mutually.
The embodiment of the present invention provides a kind of advertisement broadcast method, as shown in Figure 1, comprising:
Step 101, obtain user and select the attribute information of video watch and at least one information in two kinds of information of this user's regional information;
Step 102, according to the information obtained, whether determine while playing the video that this user selects to watch broadcast advertisement;
Step 103, when determining the information obtained and meet default broadcasting condition broadcast advertisement, broadcast advertisement not when determining the information of obtaining and do not meet default broadcasting condition.
Wherein, the attribute information of video specifically can comprise at least one information in the classification information of video and two kinds of information of the duration information of video.
In one embodiment of this invention, the attribute information of the video obtaining can only comprise a kind of information, can be the classification information of video, as film, TV play, variety, news and current affairs etc., can be also the duration information of video.
The classification information of above-mentioned video and the duration information of video are only two examples, are not intended to limit the present invention.In other embodiments of the invention, the attribute information of the video obtaining can be also other concrete attribute information, as play temperature information etc.
In another embodiment of the present invention, the attribute information of the video obtaining can comprise much information, such as can comprise the classification information of video and the duration information of video etc. simultaneously.
Further, user's regional information is specifically as follows user's urban information or user's geographical zone information.
In one embodiment of this invention, the user's who obtains regional information can be for as Beijing, Shanghai, Guangzhou ... such urban information.
In another embodiment of the present invention, the user's who obtains regional information can be for as North China, northeast, northwest ... such geographical zone information.
Above-mentioned user's urban information and user's geographical zone information is only two examples, is not intended to limit the present invention.In other embodiments of the invention, user's regional information can be also the information of sign user's region location of other kind.
Broadcast advertisement whether while determine playing the video that this user selects to watch in step 102, is the information that judgement obtains and whether meets default broadcasting condition.Different according to the information obtained in step 101, in step 102, determine while playing the video that this user selects to watch, whether broadcast advertisement specifically also can have following various ways:
Mode one: select the attribute information of the video watched according to the user that obtains, whether determine while playing the video that this user selects to watch broadcast advertisement;
For example, when the attribute information of video is specially the classification information of video, can preset when the user that obtains selects the classification information of the video watched to be film, determine broadcast advertisement; The classification information of selecting the video watched as the user that obtains during for other classification, is determined not broadcast advertisement;
Again for example, when the attribute information of video is specially the duration information of video, can preset when the user that obtains selects the duration information of the video watched to be greater than 60 seconds, determine broadcast advertisement; When the user that obtains selects the duration of the video watched to be not more than 60 seconds, determine not broadcast advertisement;
Certainly, when the attribute information of the video obtaining has comprised the classification information of video and the duration information of video simultaneously, also can consider and determine whether broadcast advertisement according to the duration information of the classification information of video and video.For example, the classification information that can preset the video of watching when user's selection of obtaining is film, and when the duration information of video is greater than 60 seconds, determine broadcast advertisement, the classification information that also can preset the video of watching when user's selection of obtaining is film, or the duration information of video is while being greater than 60 seconds, determines broadcast advertisement.
Mode two: according to the user's who obtains regional information, broadcast advertisement whether while determine playing the video that this user selects to watch;
For example, when user's regional information is specially urban information, can preset when the user's who obtains urban information is Beijing, Shanghai, San Ge city, Guangzhou, determine broadcast advertisement; When the user's who obtains urban information is other city, determine not broadcast advertisement.
Mode three: select the attribute information of video and user's the regional information watched according to the user that obtains, whether determine while playing the video that this user selects to watch broadcast advertisement;
For example, when the attribute information of video is specially the classification information of video, when user's regional information is specially urban information, the classification information that can preset the video of watching when user's selection of obtaining is film, or the user's who obtains urban information is while being Beijing, Shanghai, San Ge city, Guangzhou, determines broadcast advertisement; Other situation is broadcast advertisement not all.
Visible, concrete setting means can have a variety of, is not limited to above-mentioned concrete example, at this, no longer describes in detail.
Preferably, when determining the satisfied default broadcasting condition of information of obtaining, can also, further according to the information of obtaining, determine the time point of broadcast advertisement.Specifically can preset time point corresponding to information in various situations, according to the information of obtaining, determine corresponding time point.When follow-up play advertisement, at definite time point broadcast advertisement
The time point of broadcast advertisement can only comprise one, after the video video middle or that select to watch broadcasting user of selecting to watch before the video that can select to watch broadcasting user, broadcasting user; The time point of broadcast advertisement also can comprise a plurality of, for example before playing the video that user selects to watch and between.
Preferably, when determining the satisfied default broadcasting condition of information of obtaining, can also, further according to the information of obtaining, determine the duration of broadcast advertisement.Specifically can preset duration corresponding to information in various situations, according to the information of obtaining, determine corresponding duration.When follow-up play advertisement, the advertisement of playing definite duration.
Below in conjunction with accompanying drawing, the advertisement broadcast method that the embodiment of the present invention is provided describes.
Embodiment 1:
In the embodiment of the present invention 1, the broadcast mode that the attribute information of video of watching according to user's selection and user's regional information are determined advertisement, the attribute information of video is specially the classification information of video, and user's regional information is specially user's urban information.
The detailed maps that Figure 2 shows that the advertisement broadcast method that the embodiment of the present invention 1 provides, specifically comprises:
Step 201, obtain user and select the classification information of video and user's the urban information watch.
The concrete grammar of obtaining information can adopt any attainable method of the prior art.
In the embodiment of the present invention 1, suppose that it is variety that the user that gets selects the classification information of the video watched, user's urban information is Liaoning.
Broadcast advertisement whether when the video that this user selects to watch is play in step 202, judgement, whether the information that judgement is obtained meets default broadcasting condition.
When the information of obtaining meets default broadcasting condition constantly, determine broadcast advertisement while playing the video that this user selects to watch, enter step 203; When the information of obtaining does not meet default broadcasting condition constantly, determine while playing the video that this user selects to watch not broadcast advertisement, play-over user and select the video of watching, finish this flow process.
In the embodiment of the present invention 1, can presetting the user that only ought get, to select the classification information of the video watched be news and current affairs, or user's urban information is while being Tibet, Inner Mongol, Yunnan, determines not broadcast advertisement, and other situation is all determined broadcast advertisement.
Therefore, when the user that gets selects the classification information of the video watched, be variety, when user's urban information is Liaoning, determine broadcast advertisement, enter step 203.
Step 203, determine the time point of broadcast advertisement.
In the embodiment of the present invention 1, can preset when the user that obtains selects the classification information of the video watched to be TV play, the time point of determining broadcast advertisement is for before playing the video that user selects to watch; When the user that obtains selects the classification information of the video watched to be film, variety, the time point of determining broadcast advertisement is for playing between the video that user selects to watch; During other situation, determine that the time point of broadcast advertisement is for after the video of selecting to watch broadcasting user.
Therefore, when the user that gets selects the classification information of the video watched, be variety, when user's urban information is Liaoning, the time point of determining broadcast advertisement is being play between the video that user selects to watch.
Also can preset rule, according to the information of obtaining, further determine the concrete broadcasting moment etc.
Step 204, determine the duration of broadcast advertisement.
In the embodiment of the present invention 1, the classification information that can preset the video of watching when user's selection of obtaining is TV play, film, variety, or the user's who obtains urban information is while being Beijing, Shanghai, San Ge city, Guangzhou, the duration of determining broadcast advertisement is 60 seconds, and other situation determines that the duration of broadcast advertisement is 30 seconds.
Therefore, when the user that gets selects the classification information of the video watched, be variety, when user's urban information is Liaoning, the duration of determining broadcast advertisement is 60 seconds.
Above-mentioned steps 203 and step 204 do not have inevitable sequencing, in other embodiments of the invention, can first perform step 204 yet, determine the duration of broadcast advertisement, then perform step 203, determine the time point of broadcast advertisement.
The classification information of the video that user's selection that ought get is watched is variety, and when user's urban information is Liaoning, the advertisement broadcast mode of finally determining is for playing the advertisement of 60 seconds between the video of selecting to watch broadcasting user.The follow-up advertisement broadcast mode based on determining carries out the broadcasting of advertisement.
Visible, to adopt the embodiment of the present invention 1 to provide advertisement broadcast method, makes the broadcast mode of advertisement more flexible, can improve the reasonability that advertisement is play, and then avoids the waste of system resource.
Embodiment 2:
Based on same inventive concept, the advertisement broadcast method providing according to the above embodiment of the present invention, correspondingly, the embodiment of the present invention 2 also provides a kind of advertisement play back device, as shown in Figure 3, specifically comprises
Acquiring unit 301, selects the attribute information of video watch and at least one information of two kinds of information of this user's regional information for obtaining user;
Whether determining unit 302, for according to the information obtained, determine while playing the video that this user selects to watch broadcast advertisement;
Further, determining unit 302, also, for when determining the satisfied default broadcasting condition of information of obtaining, according to the information of obtaining, determines the time point of broadcast advertisement;
Further, determining unit 302, also, for when determining the satisfied default broadcasting condition of information of obtaining, according to the information of obtaining, determines the duration of broadcast advertisement;
Further, the attribute information of this video specifically comprises at least one information in the classification information of this video and two kinds of information of the duration information of this video.
Further, this user's regional information is specially this user's urban information or this user's geographical zone information.
The function of above-mentioned each unit can, corresponding to the respective handling step in flow process shown in Fig. 1 or Fig. 2, not repeat them here.
In sum, the advertisement broadcast method that the embodiment of the present invention provides, comprising: obtain user and select the attribute information of video watch and at least one information in two kinds of information of this user's regional information; According to the information of obtaining, broadcast advertisement whether while determine playing the video that this user selects to watch; Broadcast advertisement when determining the information obtained and meet default broadcasting condition, broadcast advertisement not when determining the information of obtaining and do not meet default broadcasting condition.The scheme that adopts the embodiment of the present invention to provide, has effectively improved the reasonability that advertisement is play, and has avoided the waste of system resource.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt complete hardware implementation example, implement software example or in conjunction with the form of the embodiment of software and hardware aspect completely.And the present invention can adopt the form that wherein includes the upper computer program of implementing of computer-usable storage medium (including but not limited to magnetic disc store, CD-ROM, optical memory etc.) of computer usable program code one or more.
The present invention is with reference to describing according to flow chart and/or the block diagram of the method for the embodiment of the present invention, equipment (system) and computer program.Should understand can be in computer program instructions realization flow figure and/or block diagram each flow process and/or the flow process in square frame and flow chart and/or block diagram and/or the combination of square frame.Can provide these computer program instructions to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, the instruction of carrying out by the processor of computer or other programmable data processing device is produced for realizing the device in the function of flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame appointments.
These computer program instructions also can be stored in energy vectoring computer or the computer-readable memory of other programmable data processing device with ad hoc fashion work, the instruction that makes to be stored in this computer-readable memory produces the manufacture that comprises command device, and this command device is realized the function of appointment in flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make to carry out sequence of operations step to produce computer implemented processing on computer or other programmable devices, thereby the instruction of carrying out is provided for realizing the step of the function of appointment in flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame on computer or other programmable devices.
Although described the preferred embodiments of the present invention, once those skilled in the art obtain the basic creative concept of cicada, can make other change and modification to these embodiment.So claims are intended to all changes and the modification that are interpreted as comprising preferred embodiment and fall into the scope of the invention.
Obviously, those skilled in the art can carry out various changes and modification and not depart from the spirit and scope of the embodiment of the present invention the embodiment of the present invention.Like this, if within these of the embodiment of the present invention are revised and modification belongs to the scope of the claims in the present invention and equivalent technologies thereof, the present invention is also intended to comprise these changes and modification interior.
Claims (10)
1. an advertisement broadcast method, is characterized in that, comprising:
Obtain user and select the attribute information of video watch and at least one information in two kinds of information of described user's regional information;
According to the information of obtaining, broadcast advertisement whether while determine playing the video that described user selects to watch;
Broadcast advertisement when determining the information obtained and meet default broadcasting condition, broadcast advertisement not when determining the information of obtaining and do not meet default broadcasting condition.
2. the method for claim 1, is characterized in that, also comprises: when determining the satisfied default broadcasting condition of information of obtaining, according to the information of obtaining, determine the time point of broadcast advertisement;
Broadcast advertisement is specially:
At definite time point broadcast advertisement.
3. the method for claim 1, is characterized in that, also comprises: when determining the satisfied default broadcasting condition of information of obtaining, according to the information of obtaining, determine the duration of broadcast advertisement;
Broadcast advertisement is specially:
Play the advertisement of definite duration.
4. the method as described in as arbitrary in claim 1-3, is characterized in that, the attribute information of described video specifically comprises at least one information in the classification information of described video and two kinds of information of the duration information of described video.
5. the method as described in as arbitrary in claim 1-3, is characterized in that, described user's regional information is specially described user's urban information or described user's geographical zone information.
6. an advertisement play back device, is characterized in that, comprising:
Acquiring unit, selects the attribute information of video watch and at least one information of two kinds of information of described user's regional information for obtaining user;
Whether determining unit, for according to the information obtained, determine while playing the video that described user selects to watch broadcast advertisement;
Broadcast unit, for broadcast advertisement when determining the information obtained and meet default broadcasting condition, broadcast advertisement not when determining the information of obtaining and do not meet default broadcasting condition.
7. device as claimed in claim 6, is characterized in that, described determining unit also, for when determining the satisfied default broadcasting condition of information of obtaining, according to the information of obtaining, is determined the time point of broadcast advertisement;
Described broadcast unit, specifically for the time point broadcast advertisement definite.
8. device as claimed in claim 6, is characterized in that, described determining unit also, for when determining the satisfied default broadcasting condition of information of obtaining, according to the information of obtaining, is determined the duration of broadcast advertisement;
Described broadcast unit, specifically for playing the advertisement of definite duration.
9. the device as described in as arbitrary in claim 6-8, is characterized in that, the attribute information of described video specifically comprises at least one information in the classification information of described video and two kinds of information of the duration information of described video.
10. the device as described in as arbitrary in claim 6-8, is characterized in that, described user's regional information is specially described user's urban information or described user's geographical zone information.
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| CN201310586127.1A CN103648059A (en) | 2013-11-19 | 2013-11-19 | Advertisement broadcasting method and apparatus |
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| CN201310586127.1A CN103648059A (en) | 2013-11-19 | 2013-11-19 | Advertisement broadcasting method and apparatus |
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| CN104581226A (en) * | 2014-12-12 | 2015-04-29 | 乐视致新电子科技（天津）有限公司 | Method and device for recommending programs by aiming at current live stream |
| WO2016106533A1 (en) * | 2014-12-29 | 2016-07-07 | 刘一佳 | Method for inserting advertisement according to continuous playback content, and playback device |
| WO2016106530A1 (en) * | 2014-12-29 | 2016-07-07 | 刘一佳 | Method for drawing attention to product feature during breakpoint continuous playback |
| WO2016106532A1 (en) * | 2014-12-29 | 2016-07-07 | 刘一佳 | Method for playing back advertisement according to length of playback content, and playback device |
| WO2016106528A1 (en) * | 2014-12-29 | 2016-07-07 | 刘一佳 | Method for drawing attention to product feature when playing back advertisement according to length of playback content |
| WO2016112520A1 (en) * | 2015-01-15 | 2016-07-21 | 刘一佳 | Method and play device for matching advertisement according to video content |
| CN106028073A (en) * | 2016-05-16 | 2016-10-12 | 乐视控股（北京）有限公司 | Advertisement putting method, advertisement server and advertisement putting system |
| TWI622889B (en) * | 2016-09-06 | 2018-05-01 | 創意引晴股份有限公司 | Visible advertising system, advertising method and advertisement displaying method |
| CN110321455A (en) * | 2019-06-19 | 2019-10-11 | 北京奇艺世纪科技有限公司 | A kind of information-pushing method and device |
| CN110557656A (en) * | 2019-09-06 | 2019-12-10 | 苏州思必驰信息科技有限公司 | personalized content distribution method and device |
| CN111160957A (en) * | 2019-12-19 | 2020-05-15 | 北京物资学院 | Online advertisement propagation method and system |
| CN111447492A (en) * | 2019-10-25 | 2020-07-24 | 泰州市海陵区一马商务信息咨询有限公司 | Targeted advertisement strategy customizing device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110557656A (en) * | 2019-09-06 | 2019-12-10 | 苏州思必驰信息科技有限公司 | personalized content distribution method and device |
| CN111447492A (en) * | 2019-10-25 | 2020-07-24 | 泰州市海陵区一马商务信息咨询有限公司 | Targeted advertisement strategy customizing device |
| CN111160957A (en) * | 2019-12-19 | 2020-05-15 | 北京物资学院 | Online advertisement propagation method and system |
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