CN103596023A - Acoustic wave communication method and advertisement playing method and system for broadcasting station or television station - Google Patents

Acoustic wave communication method and advertisement playing method and system for broadcasting station or television station Download PDF

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Publication number
CN103596023A
CN103596023A CN201310487799.7A CN201310487799A CN103596023A CN 103596023 A CN103596023 A CN 103596023A CN 201310487799 A CN201310487799 A CN 201310487799A CN 103596023 A CN103596023 A CN 103596023A
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station
acoustic signals
predetermined information
advertisement
play
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CN201310487799.7A
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张涛
熊正英
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Individual
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Abstract

The invention discloses an acoustic wave communication method. The method comprises the steps that acoustic wave signals containing preset information are transmitted; the acoustic wave signals are obtained; the preset information in the acoustic wave signals is analyzed and restored; the restored preset information transmitted. The invention further provides a communication system using the acoustic wave communication method. In addition, the invention further provides an advertisement playing method and system for a broadcasting station or a television station. The acoustic wave communication method and the advertisement playing method and system for the broadcasting station or the television station have the advantages that information is diversified and visual, and residence time is long.

Description

The sound wave means of communication, radio station or TV station's advertisement broadcast method and system
[technical field]
The invention belongs to communication field, relate in particular to a kind of sound wave communication system and method, also relate to a kind of radio station or TV station's advertisement play system and method.
[background technology]
Broadcasting station and TV station are a lot of people, a kind of important channel obtaining information.Wherein, current broadcasting station can only be broadcasted by the mode playing sound, and can not play more picture and text, video information, and audience cannot obtain more visual informations by the mode of vision.More, due to the instantaneity of radio station broadcast, once broadcast, cannot preserve, audience also cannot reproduce, and this is for important information, and especially commercial advertisement etc. needs the broadcast of more residence times totally unfavorable.Generally, the mode that can only play frequency by increase improves advertising results, has not only increased the burden in radio station, has also increased gray advertising input.
Continuous progress along with universal, the mobile communication technology of mobile terminal, mobile terminal all shows great development potentiality in increasing field, people can utilize mobile terminal to carry out voice, visual telephone now, and reading, listens to the music, see a film, online, orders air ticket ,Ding hotel, office, or even on-the-spot consumption.The machine of can saying, at hand, is gone on a journey carefree, can predict, and in the near future, mobile terminal can integrated more function, thoroughly changes the mode of people's study, life, work, to human lives, brings great convenience.
How to make traditional broadcasting station or TV station be combined with movement (intelligence) terminal, start the new means of communication, and the new communication system of framework, become when previous important research direction.
[summary of the invention]
The invention provides a kind of sound wave means of communication, comprising: play the acoustic signals that contains predetermined information; Receive described acoustic signals; The predetermined information of resolving and reducing in described acoustic signals; Play the predetermined information after described reduction.
According to a specific embodiment of the present invention, at described " acoustic signals that broadcasting contains predetermined information ", also comprise before: generate and propagate the communication signal that contains predetermined information;
According to a specific embodiment of the present invention, at described " predetermined information of resolving and reducing in described acoustic signals ", also comprise afterwards: store the predetermined information after described reduction.
According to a specific embodiment of the present invention, described predetermined information comprises one or more in sound, image, video, word, and described acoustic signals frequency range is 20Hz-20KHz, or frequency range is more than 20KHz, or frequency range is below 20Hz.
The present invention also provides a kind of radio station or TV station's advertisement broadcast method, comprises step: radio station or TV station's equipment generate and launches the electric wave signal that contains pre-determined advertisement information; Radio station or TV station's receiving equipment receive described electric wave signal and described electric wave signal are converted to acoustic signals and play; Terminal equipment receives described acoustic signals; Terminal equipment is resolved described acoustic signals and is extracted described advertising message; Terminal equipment is play described advertising message.
According to a specific embodiment of the present invention, described advertising message comprises one or more in sound, image, video, word.
The present invention also provides a kind of radio station or TV station's advertisement play system, comprising: broadcasting station or TV station's equipment, and it is for generating and launching the electric wave signal that contains pre-determined advertisement information; Broadcasting station or TV station receive and playback equipment, and it is for receiving described electric wave signal, and described electric wave signal is converted to acoustic signals and plays; Terminal equipment, it,, for receiving the voice signal that described broadcasting station or TV station receive and playback equipment is play, reduces and plays described pre-determined advertisement information from described voice signal.
According to a specific embodiment of the present invention, the frequency range of the acoustic signals of described broadcast playback device plays is 20Hz-20KHz, or frequency range is more than 20KHz, or frequency range is below 20Hz.
According to a specific embodiment of the present invention, described terminal equipment is any one in mobile phone, panel computer, personal digital assistant.
According to a specific embodiment of the present invention, described broadcasting station or TV station's reception and playback equipment are any one in television set, vehicle-mounted radio, Portable radio.
Compared to prior art, adopt in the sound wave means of communication of the present invention, communication system and advertisement broadcast method and system, broadcasting station or TV station can be can be by predetermined informations, as advertisement etc., by the form of coding, be modulated in the electric wave signal in radio station, and play at user's receiving terminal (Source Music or television set).In order to use this predetermined information of head of a household's preservation of a specified duration, user can resolve the predetermined information (as phone, address, picture, video etc.) in this broadcast message by terminal equipment, and play or storage by the form of sound or demonstration, make user when appreciating normal wide, TV programme, can hear more intuitively, see, preserve predetermined information, and have access at any time this predetermined information as required.The present invention is the significant improvement to existing broadcast, television system, improved greatly the experience that broadcast, the audiovisual of TV, advertisement are resident, reproduce effect and user.
[accompanying drawing explanation]
Fig. 1 is the high-level schematic functional block diagram of a specific embodiment of the sound wave means of communication provided by the invention;
Fig. 2 is the high-level schematic functional block diagram of a specific embodiment of sound wave communication system provided by the invention.
[embodiment]
Below in conjunction with drawings and Examples, the present invention is described in detail.
Refer to Fig. 1, Fig. 1 is the flow chart of the sound wave means of communication provided by the invention, the sound wave means of communication 100 are for converting acoustic signals to after predetermined information (as audio-visual informations such as advertisements) coding, and terminal equipment, by resolving acoustic signals, restores predetermined information or plays or store.These sound wave means of communication 100 can make user when processing other thing, by sound wave communication, receive and preserve predetermined information, greatly facilitate user to the understanding of predetermined information and use.
Concrete, the sound wave means of communication 100 comprise the steps:
Step S0, generates and propagates the communication signal that contains predetermined information.In this step, can to predetermined information (such as sound, image, video, word etc.), according to default coded system, encode at server end or central control terminal, predetermined information is converted to corresponding communication signal, and this communication signal can be sound wave form or other forms.For example, for server or central control terminal (broadcasting station or the TV station) situation that distance users is far away, described communication signal (for example acoustic signals) can also be modulated into electric wave or propagate by the mode of wire transmission, after arriving subscriber's local, carry out again sound-reducing, thereby extend the propagation distance of signal, the application of greatly expanding this method.
Step S1, plays the acoustic signals that contains predetermined information.In this step, the communication signal that can adopt the broadcast equipment receiving step S0 such as computer, radio and tape player to generate, and this communication signal is play in the mode of voice signal.It should be noted that if step S0 generates is the electric wave signal corresponding with acoustic signals, need first this electric wave signal to be carried out playing out corresponding acoustic signals after modulation /demodulation.In order not affect the use of user to other sound, acoustic signals can be the sound wave frequency range that human auditory cannot perception, for example ultrasonic wave (more than frequency 20KHz) or infrasound (more than frequency 20Hz), certainly adopt normality sound wave (frequency is 20Hz-20KHz) also can, at this, do not limit.
Step S2, receives and contains predetermined information acoustic signals.In this step, user receives described acoustic signals by terminal equipment (such as the sonic sensors such as microphone of smart mobile phone, panel computer etc.).
Step S3, resolves acoustic signals, reduction predetermined information.In this step, terminal equipment is resolved the acoustic signals of receiving, it is processed, thereby therefrom parse original predetermined information.
Step S4, storing predetermined information.In this step, the predetermined information parsing is stored in the memory of terminal equipment, thereby can in needs, again views or edits this predetermined information.
Step S5, plays predetermined information.In this step, terminal equipment is play the predetermined information parsing.If this predetermined information is acoustic information, can play by the sounding modules such as loudspeaker of terminal equipment; If this predetermined information is the information such as image, word, video, can play by the display module of terminal equipment, thereby make user more convenient, get information about described predetermined information.
The present invention also provides and also proposes a kind of sound wave communication system of applying the above-mentioned sound wave means of communication.
Refer to Fig. 2, Fig. 2 is the high-level schematic functional block diagram of a specific embodiment of the sound wave communication system that proposes of the present invention.Described sound wave communication system 200 comprises Information generation and transmission equipment 21, sound wave playback equipment 22 and terminal equipment 23.
Information generation and transmission equipment 21 can be broadcasting station or TV station, it is for encoding predetermined information (such as the sound of advertisement, image, video, word etc.) according to default coded system, the communication signal that generation contains predetermined information, this communication signal can be the acoustic signals that contains subscription information.Wherein predetermined information can adopt ultrasonic wave (for example, more than frequency 20KHz) or the infrasound (for example, more than frequency 20Hz) outside people's audibility range, certainly by anti-tampering processing, subscription information also can adopt normality sound wave (for example frequency is 20Hz-20KHz) to play, and at this, is not specifically limited.In order to transmit this acoustic signals, this acoustic signals can be modulated into the electric wave signal of broadcasting station or TV station, for remote sound wave playback equipment 22, receive and play.It should be noted that in this acoustic signals and can embed normal broadcast and this predetermined information simultaneously.
Sound wave playback equipment 22 comprises signal receiving module 221, signal processing module 222 and acoustic emission module 223.Signal receiving module 221 receives the signal of Information generation and transmission equipment 21 transmission, and process after (such as filtering, demodulation, amplification etc.) by signal processing module 222, the acoustic signals that generation can be play, and play through acoustic emission module 223.Sound wave playback equipment 22 is such as being television set, vehicle-mounted radio, portable receiver and with mobile phone of function of radio receiver etc.
Accordingly, the frequency that sound wave is play can adopt ultrasonic wave (for example, more than frequency 20KHz) or the infrasound (for example, more than frequency 20Hz) outside people's audibility range, certainly by anti-tampering processing, also can adopt normality sound wave (for example frequency is 20Hz-20KHz) to play, at this, be not specifically limited.
Terminal equipment 23 can be intelligent terminal, and such as being the equipment such as smart mobile phone, panel computer, personal digital assistant, it comprises sound wave receiver module 12, processing module 11, sound wave playing module 13, display module 14, input module 15 and memory module 16.
Sound wave receiver module 12 receives the voice signal that sound wave playback equipment 22 sends, and transmission of sound signals is processed to processing module 11.Processing module 11 parses original predetermined information from this voice signal, original predetermined information is transferred to memory module 16 and carries out storage backup or play-over.If predetermined information comprises acoustic information, processing module 11 is partly passed to sound broadcasting module 13 by this acoustic information and is play; If predetermined information comprises the demonstration information such as word, picture, video, processing module 11 these video information transmissions are shown or play to display module 14.
When user needs again to have access to this subscription information again, can from memory module 16, read corresponding information by processing module 11, then play by sound broadcasting module 13 or display module 14.
In addition, the operations such as user can also edit by 15 pairs of predetermined informations that show or store of input module, remarks, classification, facilitate the management of user to predetermined order information.
By above-mentioned sound wave communication system 200, broadcasting station or TV station can be can be by predetermined informations, and as advertisement etc., the form by coding, is modulated in the electric wave signal in radio station, and plays at user's receiving terminal (broadcast receiver or television set).In order to use this predetermined information of head of a household's preservation of a specified duration, at intelligent terminal, become under the condition of one of necessary equipment that ordinary people carries, user can resolve the predetermined information (as phone, address, picture, video etc.) in this broadcast message by terminal equipment 23, and play or storage by the form of sound or demonstration, make user when appreciating normal wide, TV programme, can hear more intuitively, see, preserve predetermined information, and have access at any time this predetermined information as required.Sound wave communication system 200 is the significant improvement to existing broadcast, television system, improved greatly the experience that broadcast, the audiovisual of TV, advertisement are resident, reproduce effect and user.
In the above-described embodiments, only the present invention has been carried out to exemplary description, but those skilled in the art can carry out various modifications to the present invention without departing from the spirit and scope of the present invention after reading present patent application.

Claims (10)

1. sound wave means of communication, comprising:
The acoustic signals that broadcasting contains predetermined information;
Receive described acoustic signals;
The predetermined information of resolving and reducing in described acoustic signals;
Play the predetermined information after described reduction.
2. the sound wave means of communication as claimed in claim 1, is characterized in that, also comprise before: generate and propagate the communication signal that contains predetermined information at described " acoustic signals that broadcasting contains predetermined information ".
3. the sound wave means of communication as claimed in claim 1, is characterized in that, also comprise afterwards: store the predetermined information after described reduction at described " predetermined information of resolving and reducing in described acoustic signals ".
4. the sound wave means of communication as claimed in claim 1, it is characterized in that, described predetermined information comprises one or more in sound, image, video, word, and described acoustic signals frequency range is 20Hz-20KHz, or frequency range is more than 20KHz, or frequency range is below 20Hz.
5. radio station or TV station's advertisement broadcast method, comprise step
Radio station or TV station generate and launch the electric wave signal that contains pre-determined advertisement information;
Radio station or TV station's receiving equipment receive described electric wave signal and described electric wave signal are converted to acoustic signals and play;
Terminal equipment receives described acoustic signals;
Terminal equipment is resolved described acoustic signals and is extracted described advertising message;
Terminal equipment is play described advertising message.
6. radio station as claimed in claim 5 or TV station's advertisement broadcast method, is characterized in that, described advertising message comprises one or more in sound, image, video, word.
7. radio station or TV station's advertisement play system, comprising:
Broadcasting station or TV station's equipment, it is for generating and launching the electric wave signal that contains pre-determined advertisement information;
Broadcasting station or TV station receive and playback equipment, and it is for receiving described electric wave signal, and described electric wave signal is converted to acoustic signals and plays;
Terminal equipment, it,, for receiving the voice signal that described broadcasting station or TV station receive and playback equipment is play, reduces and plays described pre-determined advertisement information from described voice signal.
8. radio station as claimed in claim 7 or TV station's advertisement play system, is characterized in that, the frequency range of the acoustic signals of described broadcast playback device plays is 20Hz-20KHz, or frequency range is more than 20KHz, or frequency range is below 20Hz.
9. radio station as claimed in claim 7 or TV station's advertisement play system, is characterized in that, described terminal equipment is any one in mobile phone, panel computer, personal digital assistant.
10. radio station as claimed in claim 7 or TV station's advertisement play system, is characterized in that, described broadcasting station or TV station's reception and playback equipment are any one in television set, vehicle-mounted radio, Portable radio.
CN201310487799.7A 2013-10-16 2013-10-16 Acoustic wave communication method and advertisement playing method and system for broadcasting station or television station Pending CN103596023A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104361847A (en) * 2014-11-10 2015-02-18 江苏梦之音科技有限公司 Advertising playing system and method capable of interacting through audio
CN105245800A (en) * 2015-10-30 2016-01-13 宁波萨瑞通讯有限公司 Playing method and system of radio data system, and radio player
CN106817595A (en) * 2017-01-03 2017-06-09 厦门快商通科技股份有限公司 A kind of information transmission system and method for video display playback equipment

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CN102122522A (en) * 2010-01-12 2011-07-13 兴讯科技股份有限公司 Prerecording method
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Application publication date: 20140219