CN103596020A - Method and system for mixed arrangement and playing of television programs - Google Patents

Method and system for mixed arrangement and playing of television programs Download PDF

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Publication number
CN103596020A
CN103596020A CN201310396002.2A CN201310396002A CN103596020A CN 103596020 A CN103596020 A CN 103596020A CN 201310396002 A CN201310396002 A CN 201310396002A CN 103596020 A CN103596020 A CN 103596020A
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programme
program
layout
play
time
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CN103596020B (en
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黄思钧
乐志能
夏弘毅
徐越
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Baishitong Network TV Technology Development Co Ltd
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Baishitong Network TV Technology Development Co Ltd
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Abstract

The invention provides a method and a system for mixed arrangement and playing of television programs. The method comprises the steps of program acquisition, that is, a uniform arrangement playing server acquires program data of television programs with different attributes; uniform arrangement, that is, the uniform arrangement playing server arranges the program data to the same program list uniformly, the television programs in the program list are arranged on a time axis according to program types, and the time axis is represented by on-schedule time periods; program list presentation, that is, a television terminal acquires the program list from the uniform arrangement playing server and represents the program list; and program playing, that is, the television terminal plays the television programs in the program list according to a playing instruction of a user. Therefore, the method and the system provided by the invention simplify operation procedures carried out by the user on an internet intelligent television, thereby being convenient for users to extract effective content efficiently and access the television programs, and effectively helping service providers to provide personalized services and content recommendation for the users.

Description

The mixing layout of TV programme and player method and system
Technical field
The present invention relates to Web TV technical field, relate in particular to a kind of mixing layout and player method and system of TV programme.
Background technology
Under the promotion of Internet technology, home entertaining is also towards interconnected networking future development, and television set is also more and more as a computer or internet terminal, for people provide abundant content of all kinds.Along with comprehensive intellectuality of television set, TV programme also can be more and more rich and varied.And the information of these numerous and complicated and program Gei service provider have also proposed challenge to presentation mode when bringing more revenue opportunities; When providing more diversified for user and enriching recreation experience, to them, increased the difficulty of effective contents extraction.
Live telecast at present and program request belong to two different Play Systems, adopt respectively live TV stream and program request source, and user need carry out interface switching, could realize broadcasting demand separately; And the traditional channel adopting classification makes there is no interdependence between program, (such as Saturday, the HNTV of 8 shelves plays happy base camp, Jiangsu satellite TV plays that blame sincere not faze, existing live/VOD system needs user repeatedly to switch just to select); , for following definition, often can only present by the form of advance notice simultaneously, even if this program has complete program source, also to follow existing live/review rule.
Another problem that existing VOD system exists is that program play operation flow process is tediously long, to final broadcasting, often needs 3~5 steps
Figure BDA0000376496540000011
and after program finishes, tend to return back to homepage or static page prompting user selects program to play, operate very inconvenient.
In summary, obviously there is inconvenience and defect in prior art in actual use, so be necessary to be improved.
Summary of the invention
For above-mentioned defect, the object of the present invention is to provide a kind of mixing layout and player method and system of TV programme, it has simplified the operating process of user to internet intelligent TV, facilitate user extract quickly effective content and access TV programme, simultaneously helping service business provides personalized service and commending contents for user effectively.
To achieve these goals, the invention provides a kind of mixing layout and player method of TV programme, comprise that step has:
Program acquisition step, the program data that service end is obtained the TV programme of different attribute is play in unified layout;
Unified layout step, described unified layout is play service end described program data unification is programmed in same programme, in described programme by described TV programme according to program category layout on time shaft, described time shaft is so that the time period represents on schedule;
Programme rendering step, television terminal is play and service end, is obtained and present described programme from described unified layout;
Program is play step, and described television terminal, according to user's play instruction, is play the described TV programme in described programme.
According to mixing layout of the present invention and player method, described TV programme comprises programme televised live, reviews program, request program, guide program and/or advertising programme;
Described program is play step and is comprised:
Described television terminal is according to user's play instruction, and the described TV programme in described programme is carried out to program request, live or review.
According to mixing layout of the present invention and player method, the described time shaft of described programme is distinguished demonstration to time in the past section, current slot and future time section;
Described program is play step and is comprised:
Described television terminal, according to user's play instruction, is reviewed the described TV programme in described time in the past section; To the described TV programme in described current slot, carry out live; Described TV programme in described future time section is carried out to program request.
According to mixing layout of the present invention and player method, after described unified layout step, also comprise: described programme is saved in unified program database;
Described programme rendering step also comprises:
Described television terminal starts after TV applications, obtains the desktop item of personal desktop's definition of the machine user;
Described television terminal is play the EPG server of service end by described unified layout, obtain desktop item list corresponding with described desktop item in described programme from described unified program database;
The list of described desktop item is presented on described personal desktop according to predetermined layout.
According to mixing layout of the present invention and player method, on the described programme televised live of described programme, show live mark and live time.
According to mixing layout of the present invention and player method, described program comprises after playing step:
Program chain broadcast step, after described TV programme corresponding to described user's play instruction finishes playing, plays other TV programme that belong to same described program category in described programme with described TV programme according to time sequencing.
The present invention also provides a kind of mixing layout and Play System of TV programme, includes unified layout and plays service end and television terminal;
Described unified layout is play service end and is comprised:
Program acquisition module, for obtaining the program data of the TV programme of different attribute;
Unified layout module, for described program data unification is programmed into same programme, in described programme by described TV programme according to program category layout on time shaft, described time shaft is so that the time period represents on schedule;
Described television terminal comprises:
Programme presents module, for play service end from described unified layout, obtains and presents described programme;
Program playing module, for according to user's play instruction, plays the described TV programme in described programme.
According to mixing layout of the present invention and Play System, described TV programme comprises programme televised live, reviews program, request program, guide program and/or advertising programme;
Described program playing module, for according to user's play instruction, carries out program request, live or review to the described TV programme in described programme.
According to mixing layout of the present invention and Play System, the described time shaft of described programme is distinguished demonstration to time in the past section, current slot and future time section;
Described program playing module, for according to user's play instruction, reviews the described TV programme in described time in the past section; To the described TV programme in described current slot, carry out live; Described TV programme in described future time section is carried out to program request.
According to mixing layout of the present invention and Play System, described unified layout is play service end and is also comprised:
Unified program database, the described programme generating for preserving described unified layout module;
EPG server, for presenting described programme to described television terminal;
The described programme of described television terminal presents module and further comprises:
Obtain submodule, for starting after TV applications, obtain the desktop item of personal desktop's definition of the machine user, and by described EPG server, from described unified program database, obtain desktop item list corresponding with described desktop item in described programme;
Present submodule, for the list of described desktop item is presented on described personal desktop according to predetermined layout.
According to mixing layout of the present invention and Play System, on the described programme televised live of described programme, show live mark and live time.
According to mixing layout of the present invention and Play System, described television terminal also comprises:
Program chain broadcast module, after finishing playing when described TV programme corresponding to described user's play instruction, plays other TV programme that belong to same described program category in described programme with described TV programme according to time sequencing.
The present invention changes the mode that traditional request program and programme televised live adhere to two arranging systems separately, be intended to the form of expression by new time shaft realize live, review, unified layout and the broadcasting of the TV programme such as program request, guide, advertisement, be about to various types of TV programme and unify layout in a programme, make page clear and definite, simple to operation; In addition, change the arranged mode of traditional channel+time shaft, the present invention generates programme in the mode of type+time shaft, makes to have more relevance between TV programme, more meets the cognition custom of user to program.Preferably, the present invention can realize the chain broadcast of the TV programme of different program categories, allows television terminal all the time in full frame chain broadcast state, simplifies user's operation.Whereby, the present invention has simplified the operating process of user to internet intelligent TV, facilitates user extract quickly effective content and access TV programme, and simultaneously also helping service business provides personalized service and commending contents for user effectively.
Accompanying drawing explanation
Fig. 1 is the mixing layout of TV programme of the present invention and the structural representation of Play System;
Fig. 2 is the mixing layout of the preferred TV programme of the present invention and the structural representation of Play System;
Fig. 3 is the data structure diagram of programme of the present invention;
Fig. 4 is the layout instance graph of programme of the present invention;
Fig. 5 is the mixing layout of TV programme of the present invention and the flow chart of player method;
Fig. 6 is the mixing layout of the preferred TV programme of the present invention and the flow chart of player method;
Fig. 7 is the mixing layout of the preferred TV programme of the present invention and the signaling diagram of player method.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
Fig. 1 is the mixing layout of TV programme of the present invention and the structural representation of Play System, and described mixing layout and Play System 100 include unified layout broadcasting service end 10 and television terminal 20(does not limit hardware or operating system), wherein:
Described unified layout is play service end 10 and is comprised:
Program acquisition module 11, for obtaining the program data of the TV programme of different attribute.Described TV programme comprises programme televised live, reviews program, request program, guide program and/or advertising programme etc.
Unified layout module 12, for program data unification is programmed into same programme, in described programme by TV programme according to program category layout on time shaft, described time shaft is so that the time period represents on schedule.Described programme mainly comprises the relation of program category, time shaft, TV programme, and described program category comprises film, TV play, juvenile, physical culture, the record, news etc.
Described television terminal 20 comprises:
Programme presents module 21, for play service end 10 from unified layout, obtains and presents programme.
Program playing module 22, for according to user's play instruction, the TV programme in broadcast program list.Preferably, described program playing module 22 is according to user's play instruction, and the TV programme in programme is carried out to program request, live or review.
Be more preferably, the time shaft of described programme is distinguished demonstration to time in the past section, current slot and future time section.For example time shaft has three state: redness is current slot, the TV programme of playing; The blue current slot time in the past section in the past that represents; Grey represents the future time section that current slot is later, and user can select current slot before or timing node afterwards.Described program playing module 22, for according to user's play instruction, is reviewed the TV programme in time in the past section; To the TV programme in current slot, carry out live; TV programme in future time section is carried out to program request.
The present invention relates to OTT(Over The Top) and intelligent television (Smart TV), IPTV(Interactive Personal TV, internet television), the technical field such as mobile TV (Mobile TV).The present invention only stipulates the behavior of the TV applications except hardware and operating system in internet television terminal, and no matter it operates in the terminals such as television set, Set Top Box, mobile phone, does not also limit it and operates in Android, Linux or other operating system.TV applications for user provides visual, exercisable interface, for example, provides EPG(Electronic Program Guide, electronic program guides) present the desktop with user, response user operates.
The present invention be intended to the form of expression by new time shaft realize live, review, the unified layout of the TV programme of the different attribute such as program request, guide, advertisement, simplify the operating process of user to internet intelligent TV, facilitate user to access quickly TV programme, simultaneously also helping service business provides personalized service and content recommendation for user effectively.
Fig. 2 is the mixing layout of the preferred TV programme of the present invention and the structural representation of Play System, and described mixing layout and Play System 100 include unified layout and play service end 10 and television terminal 20, wherein:
Described unified layout is play service end 10 and is comprised:
Program acquisition module 11, for obtaining the program data of the TV programme of different attribute.Described TV programme comprises programme televised live, reviews program, request program, guide program and/or advertising programme etc.Specifically can be respectively from order program data storehouse 30, live/review database 40, advertising database 50 and/or guide database 60 obtain request program, programme televised live, review program, guide program and/or advertising programme.
Unified layout module 12, for program data unification is programmed into same programme, in programme by TV programme according to program category layout on time shaft, time shaft is so that the time period represents on schedule.Described program category comprises film, TV play, juvenile, physical culture, the record, news etc.Preferably, on the programme televised live of described programme, show live mark and live time, to distinguish mutually with other TV programme.Unified layout module 12 when layout, obtain program request, live, review, the program data such as guide, advertisement carries out layout according to program category, on different time axle.
Described programme mainly comprises the relation of program category, time shaft, TV programme, as shown in Figure 3, in program category, comprise again typonym and classification, in time shaft, also comprise time shaft numbering and time shaft title, in program, comprise again program category and programm name.
Unified program database 13, the programme generating for preserving unified layout module 12.Unified program database 13 recorded all program requests that system provides, live, review, guide, advertisement and corresponding classification, arrangement information and metadata etc., its Data Update is mainly unified layout module 12 by backstage and has been controlled;
EPG server 14, for presenting programme to television terminal 20.EPG server 14 provides the relation data between all program categories that television terminal 20 need to present, time shaft, program.Television terminal 20 obtain the program request of 14 each each time periods of program category of EPG server, live, review, advertisement, guide programme information.The read-write interface of 14 pairs of unified program database 13 of EPG server, but direct SQL(Structured Quevy Language, SQL) read-write, the data-interface that also process is packed, as REST-API.
Television terminal 20 provides index and the navigation of miscellaneous service, and seemingly, comprising all kinds of menus, button, icon and link etc. can select program or access application for user for its interface and Web classes of pages; On the interface of television terminal 20, also can comprise various dynamic or static user profile or multimedia messages.In an embodiment, described television terminal 20 comprises:
Programme presents module 21, for play service end 10 from unified layout, obtains and presents programme.Described programme presents module 21 and further comprises:
Obtain submodule 211, for starting after TV applications, obtain the desktop item of personal desktop's definition of the machine user, and by EPG server 14, from unified program database 13, obtain desktop item list corresponding with desktop item in programme.
Present submodule 212, for the list of desktop item is presented on personal desktop according to predetermined layout.
Program playing module 22, for according to user's play instruction, the TV programme in broadcast program list.Preferably, described program playing module 22 is for according to user's play instruction, and the TV programme in programme is carried out to program request, live or review.Be more preferably, the time shaft of described programme is distinguished demonstration to time in the past section, current slot and future time section, such as modes such as adopting color, font, pattern, distinguishes demonstration.Described program playing module 22, for according to user's play instruction, is reviewed the TV programme in time in the past section; To the TV programme in current slot, carry out live; TV programme in future time section is carried out to program request.
Be more preferably, described television terminal 20 also comprises:
Program chain broadcast module 23, for after TV programme corresponding to user's play instruction finishes playing, other TV programme that belong to same program category according to time sequencing broadcast program Dan Zhongyu TV programme, to guarantee that television terminal 20 is all the time in full frame chain broadcast state.
Fig. 4 is the layout instance graph of programme of the present invention, and described programme mainly comprises the relation list of program category, time shaft, TV programme, wherein:
Time shaft has three state: redness is current slot, the TV programme of playing; The blue current slot time in the past section in the past that represents; Grey represents the future time section that current slot is later.Left and right arrow signal can be selected before or timing node afterwards.Time shaft represents with the form of time period on schedule, such as 00:00~02:00,02:00~04:00,04:00~06:00,06:00~08:00,08:00~10:00 etc., and programme televised live has independent time representation, is positioned in time shaft.Time shaft only represents broadcast state under default time, and user collects (referring to programme televised live) when select time is play arbitrarily.
Program category comprises film, TV play, juvenile, physical culture, the record, news.Described TV programme comprises programme televised live, reviews program, request program, guide program and/or advertising programme etc.Be pointed out that, in some time periods, the TV programme that some program categories are corresponding can comprise one or more.
When user chooses live video program, for example user selects " the sportsman's titbit " in 06:00~08:00 time period, can eject related-program list, selects one of them video council automatic powder adding to add collection.Only have in the situation of wall scroll programme televised live, after confirming, show that this program is with collection.In time period, both can play single program, and also can put one group of program, group program user can carry out the selection of wall scroll program.While selecting programme left and right sides program, remote controller operates toward left/right according to need, and time shaft is redirect thereupon.When user moves program to first or last program, program and time is the full frame the rendition list being switched in the corresponding time period in left and right simultaneously.User shows Broadcast Control state after pressing OK key, and central function key information is to the upward arrow programme of breathing out.User carries out program and select to play or do not carry out any operation after ten seconds, and programme is hidden to be fallen.Because the situation that may exist editor to modify to program, programme is got a secondary data every 30 minutes clockwise management platforms, refreshes this programme simultaneously.
Programme function point is divided into as shown in Figure 4: time shaft, column list (corresponding program category), the rendition list; Programme only provide the same day 0:00-12:00 program.
Column list is described: be divided into successively in order: film, TV play, juvenile, physical culture, the record, news, increase and decrease according to actual conditions.
The rendition list is described: program is divided into two types: request program, programme televised live.
Request program: adopt request program source, not retrained by time shaft, user can click arbitrarily broadcasting; Request program can be put many programs and carried out chain broadcast in axle at the same time, and arbitrary time enters, and from article one program, starts to play, and this group program plays, and plays the program of next time shaft.
Programme televised live: adopt live signal source, can click and collect during not to reproduction time, play to clicking after reproduction time.Live class program has independent precise time to describe, and is positioned in time shaft; In the section at the same time of time shaft, can there be a plurality of programme televised lives, user can select;
Live class program is play logic: plays after live last program, if also do not arrive the live time, and the live rear time shaft program of chain broadcast (always screening request program), while display program list, programme televised live is done highlighted processing.Ejecting dialog box prompting user selects to play.
Live last program duration surpasses the live time, before the live time, 10S can eject this program of dialog box prompting user and can play, prompting user selects to play, if user selects, play-overs a live rear time shaft program (always screening request program).
Request program after the live time, but the real time early than the live time, just by request program default sort, play.
Many programme televised lives in axle at the same time, if collected, the favorites of take is given tacit consent to broadcast program as this time period user, logic is with wall scroll program; If not collection, first the live time point of take is programme televised live; If time point is identical, take and edit layout article one as programme televised live.
Live class program can add live sign in the upper left corner.Programme televised live is not during to the time, and cursor moves on to programme televised live place.
A) if only have a programme televised live, program is highlighted effect, point " OK " key, and pop-up box shows that this program collects, after program is collected, when playing, program starts front ten minutes, ten seconds and all once points out.
B) if having a plurality of programme televised lives in this time period, program becomes highlighted effect, point " OK " key, and pop-up box has many programs selective, and cursor drops on above the rendition list default program, and user selects up and down, point " OK " key, program shows collection.
Programme televised live is during to the time, and cursor moves on to programme televised live place, and program is highlighted effect, point " OK " key, and program is play.
The rendition list is clicked path:
Broadcast Control page comprises progress bar, programm name, broadcasting/time-out, programme exhalation, the prompting of fast reverse/forward operation keys, current state prompting.
Guide/advertisement is described: guide and advertisement as the automatic switchover of each time shaft and user, select voluntarily that new program plays before intercut out.The time of guide be every 15 seconds, advertisement is divided into 15S and 30S version.Guide and advertisement only have the differentiation of character on front end is shown, in back-stage management, layout in ad system is included in unification in.Guide/advertisement is played in full screen, finishes and automatically switches to next program broadcasting.
The present invention relates to internet television live, review, program request, guide, the comprehensive layout of advertisement constant pitch object and broadcasting, mainly contain following characteristics:
1, change traditional precise time axle layout, using on schedule the time period as new time shaft, at any time in section, user can carry out program program request, live, review selection.
2, change traditional program request and the live mode that adheres to two arranging systems separately, be unified in an arranging system layout live, review, all kinds program such as program request, guide, advertisement is to same programme the inside.User need not carry out interface switching, can realize broadcasting demand separately.
3, adopt the mode of chain broadcast, the complete dynamically chain broadcast of program of the same type, as user selects " film " this type program, the type is by the program in the time sequencing according in programme successively broadcast program list.
4, user has more modes of watching flexibly, can review past program; To current program, carry out live; Following program is carried out to program request.
5, change the arranged mode of traditional channel+time shaft, in the mode of type+time shaft, meet the cognition custom of user to program.
6, the arranged mode of media makes program more have series connection, meets user's the custom of watching.
7, simplified intelligent video on demand program playing flow, all the time in full frame chain broadcast state, programme is breathed out, and program switching mode is simple.
Fig. 5 is the mixing layout of TV programme of the present invention and the flow chart of player method, and its mixing layout and Play System 100 that can pass through TV programme is as shown in Figure 1 or 2 realized, and comprises that step has:
Step S501, program acquisition step: the program data that service end 10 is obtained the TV programme of different attribute is play in unified layout.
Preferably, described TV programme comprise programme televised live, review program, request program, guide program and/or advertising programme.
Step S502, unified layout step: unified layout is play service end 10 program data unification is programmed in same programme, in programme by TV programme according to program category layout on time shaft, time shaft is so that the time period represents on schedule.
Described programme mainly comprises the relation of program category, time shaft, TV programme, and described program category comprises film, TV play, juvenile, physical culture, the record, news etc.
Step S503, programme rendering step: television terminal 20 is play and obtained service end 10 and present programme from unified layout.
Step S504, program is play step: television terminal 20 is according to user's play instruction, the TV programme in broadcast program list.
Preferably, television terminal 20 is according to user's play instruction for this step, and the TV programme in programme is carried out to program request, live or review.Be more preferably, the time shaft of described programme is distinguished demonstration to time in the past section, current slot and future time section.For example time shaft has three state: redness is current slot, the TV programme of playing; The blue current slot time in the past section in the past that represents; Grey represents the future time section that current slot is later, and user can select current slot before or timing node afterwards.This step further comprises: television terminal 20, according to user's play instruction, is reviewed the TV programme in time in the past section; To the TV programme in current slot, carry out live; TV programme in future time section is carried out to program request.
User can to the program of different attribute, type, can be selected fast to watch at same playbill interface in the present invention, improved the personalization of intelligent television, and optimized the service efficiency of terminal, greatly improved user experience, be also convenient to effectively program commending to corresponding user.
Fig. 6 is the mixing layout of the preferred TV programme of the present invention and the flow chart of player method, and its mixing layout and Play System 100 that can pass through TV programme is as shown in Figure 2 realized, and comprises that step has:
Step S601, the program data that service end 10 is obtained the TV programme of different attribute is play in unified layout.Preferably, described TV programme comprise programme televised live, review program, request program, guide program and/or advertising programme.
Step S602, unified layout is play service end 10 program data unification is programmed in same programme, in programme by TV programme according to program category layout on time shaft, time shaft is so that the time period represents on schedule.Described programme mainly comprises the relation of program category, time shaft, TV programme, and described program category comprises film, TV play, juvenile, physical culture, the record, news etc.Preferably, on the programme televised live of described programme, show live mark and live time, to distinguish mutually with other TV programme.
Step S603, unified layout is play service end 10 programme is saved in unified program database 13.
Step S604, television terminal 20 starts after TV applications, obtains the desktop item of personal desktop's definition of the machine user.
Step S605, television terminal 20 is play the EPG server 14 of service end 10 by unified layout, from unified program database 13, obtain desktop item list corresponding with desktop item in programme.
Step S606 presents according to predetermined layout the list of desktop item on personal desktop.
Step S607, television terminal 20 is according to user's play instruction, the TV programme in broadcast program list.Preferably, television terminal 20 is according to user's play instruction for this step, and the TV programme in programme is carried out to program request, live or review.Be more preferably, the time shaft of described programme is distinguished demonstration to time in the past section, current slot and future time section, such as modes such as adopting color, font, pattern, distinguishes demonstration.This step further comprises: television terminal 20, according to user's play instruction, is reviewed the TV programme in time in the past section.To the TV programme in current slot, carry out live.TV programme in future time section is carried out to program request.
Step S608, after TV programme corresponding to user's play instruction finishes playing, belongs to other TV programme of same program category according to time sequencing broadcast program Dan Zhongyu TV programme, to guarantee that television terminal 20 is all the time in full frame chain broadcast state.
Fig. 7 is the mixing layout of the preferred TV programme of the present invention and the signaling diagram of player method, and its mixing layout and Play System 100 that can pass through TV programme is as shown in Figure 2 realized, and comprises that step has:
Step S701, unified layout module 12 is carried out programme management.After the program data of the TV programme such as unified layout module 12 is obtained programme televised live, reviewed program, request program, guide program and/or advertising programme, program data unification is programmed in same programme, described programme is sent to EPG server 14.
Step S702, television terminal 20 is acquisition request playbill data from EPG server 14.Programme mainly comprises the relation of program category, time shaft, program.Television terminal 20 is brought in EPG server 14 and is established a communications link by TV applications client.
Step S703, EPG server 14 returns to playbill data to television terminal 20, and these playbill datas present according to the layout of client end interface.The layout of client end interface can realize by client software, also can on EPG server 14, realize and resolve (as HTML mode) in client, and the present invention does not limit concrete implementation.
Step S704, user selects collection TV programme by television terminal 20.User can select the TV programme in programme to carry out program request, live or review.
Step S705, television terminal 20 is to the broadcast address (comprising advertisement) of EPG server 14 acquisition request TV programme.
Step S706, EPG server 14 returns to the broadcast address (comprising advertisement) of TV programme to television terminal 20.Television terminal 20 starts to play described TV programme.
In sum, the present invention changes the mode that traditional request program and programme televised live adhere to two arranging systems separately, be intended to the form of expression by new time shaft realize live, review, unified layout and the broadcasting of the TV programme such as program request, guide, advertisement, be about to various types of TV programme and unify layout in a programme, make page clear and definite, simple to operation; In addition, change the arranged mode of traditional channel+time shaft, the present invention generates programme in the mode of type+time shaft, makes to have more relevance between TV programme, more meets the cognition custom of user to program.Preferably, the present invention can realize the chain broadcast of the TV programme of different program categories, allows television terminal all the time in full frame chain broadcast state, simplifies user's operation.Whereby, the present invention has simplified the operating process of user to internet intelligent TV, facilitates user extract quickly effective content and access TV programme, and simultaneously also helping service business provides personalized service and commending contents for user effectively.
Certainly; the present invention also can have other various embodiments; in the situation that not deviating from spirit of the present invention and essence thereof; those of ordinary skill in the art are when making according to the present invention various corresponding changes and distortion, but these corresponding changes and distortion all should belong to the protection range of the appended claim of the present invention.

Claims (12)

1. mixing layout and the player method of TV programme, is characterized in that, comprises that step has:
Program acquisition step, the program data that service end is obtained the TV programme of different attribute is play in unified layout;
Unified layout step, described unified layout is play service end described program data unification is programmed in same programme, in described programme by described TV programme according to program category layout on time shaft, described time shaft is so that the time period represents on schedule;
Programme rendering step, television terminal is play and service end, is obtained and present described programme from described unified layout;
Program is play step, and described television terminal, according to user's play instruction, is play the described TV programme in described programme.
2. mixing layout according to claim 1 and player method, is characterized in that, described TV programme comprises programme televised live, reviews program, request program, guide program and/or advertising programme;
Described program is play step and is comprised:
Described television terminal is according to user's play instruction, and the described TV programme in described programme is carried out to program request, live or review.
3. mixing layout according to claim 2 and player method, is characterized in that, the described time shaft of described programme is distinguished demonstration to time in the past section, current slot and future time section;
Described program is play step and is comprised:
Described television terminal, according to user's play instruction, is reviewed the described TV programme in described time in the past section; To the described TV programme in described current slot, carry out live; Described TV programme in described future time section is carried out to program request.
4. mixing layout according to claim 2 and player method, is characterized in that, also comprises: described programme is saved in unified program database after described unified layout step;
Described programme rendering step also comprises:
Described television terminal starts after TV applications, obtains the desktop item of personal desktop's definition of the machine user;
Described television terminal is play the EPG server of service end by described unified layout, obtain desktop item list corresponding with described desktop item in described programme from described unified program database;
The list of described desktop item is presented on described personal desktop according to predetermined layout.
5. mixing layout according to claim 2 and player method, is characterized in that, shows live mark and live time on the described programme televised live of described programme.
6. according to mixing layout and player method described in claim 2~5 any one, it is characterized in that, described program comprises after playing step:
Program chain broadcast step, after described TV programme corresponding to described user's play instruction finishes playing, plays other TV programme that belong to same described program category in described programme with described TV programme according to time sequencing.
7. mixing layout and the Play System of TV programme, is characterized in that, includes unified layout and play service end and television terminal;
Described unified layout is play service end and is comprised:
Program acquisition module, for obtaining the program data of the TV programme of different attribute;
Unified layout module, for described program data unification is programmed into same programme, in described programme by described TV programme according to program category layout on time shaft, described time shaft is so that the time period represents on schedule;
Described television terminal comprises:
Programme presents module, for play service end from described unified layout, obtains and presents described programme;
Program playing module, for according to user's play instruction, plays the described TV programme in described programme.
8. mixing layout according to claim 7 and Play System, is characterized in that, described TV programme comprises programme televised live, reviews program, request program, guide program and/or advertising programme;
Described program playing module, for according to user's play instruction, carries out program request, live or review to the described TV programme in described programme.
9. mixing layout according to claim 8 and Play System, is characterized in that, the described time shaft of described programme is distinguished demonstration to time in the past section, current slot and future time section;
Described program playing module, for according to user's play instruction, reviews the described TV programme in described time in the past section; To the described TV programme in described current slot, carry out live; Described TV programme in described future time section is carried out to program request.
10. mixing layout according to claim 8 and Play System, is characterized in that, described unified layout is play service end and also comprised:
Unified program database, the described programme generating for preserving described unified layout module;
EPG server, for presenting described programme to described television terminal;
The described programme of described television terminal presents module and further comprises:
Obtain submodule, for starting after TV applications, obtain the desktop item of personal desktop's definition of the machine user, and by described EPG server, from described unified program database, obtain desktop item list corresponding with described desktop item in described programme;
Present submodule, for the list of described desktop item is presented on described personal desktop according to predetermined layout.
11. mixing layout according to claim 8 and Play Systems, is characterized in that, show live mark and live time on the described programme televised live of described programme.
Mixing layout and Play System described in 12. according to Claim 8~11 any one, is characterized in that, described television terminal also comprises:
Program chain broadcast module, after finishing playing when described TV programme corresponding to described user's play instruction, plays other TV programme that belong to same described program category in described programme with described TV programme according to time sequencing.
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