CN103455525A - Method and equipment for determining promoted account statuses based on search and promotion behaviors of users - Google Patents

Method and equipment for determining promoted account statuses based on search and promotion behaviors of users Download PDF

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Publication number
CN103455525A
CN103455525A CN2012101839467A CN201210183946A CN103455525A CN 103455525 A CN103455525 A CN 103455525A CN 2012101839467 A CN2012101839467 A CN 2012101839467A CN 201210183946 A CN201210183946 A CN 201210183946A CN 103455525 A CN103455525 A CN 103455525A
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account number
popularization
information
status information
candidate
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CN103455525B (en
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郑怀海
汪牧远
苏亮
林桐
宋云端
毕然
闫觅
商源纯
毛少林
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Abstract

The invention aims to provide a method and equipment used for determining account status information of promoted accounts corresponding to promoting users. The method includes: acquiring basic account information of the promoted accounts corresponding to the promoting users through computer equipment; according to the basic account information, determining candidate account status information of the promoted accounts; according to time interval information of the candidate account status information, acquiring search and promotion behaviors of the promoting users; according to the candidate account status information and through combination of the search and promotion behaviors, determining account status information of the promoted accounts. Compared with the prior art, the method and the equipment have the advantages that candidate status information is judged according to the basic information of the promoted accounts of the promoting users, the search and promotion behaviors of the promoting users are combined to determine the account status information of the promoted accounts so as to effectively support information promotion, and thereby information promotion efficiency and information acquisition efficiency are improved, and further processing resource utilization rate of promotion equipment and screen resource utilization rate of user equipment are increased correspondingly.

Description

The method and apparatus of promoting the account number state is determined in search popularization behavior based on the user
Technical field
The present invention relates to network promotion field, relate in particular to a kind of technology of promoting the account number state of determining for the search popularization behavior based on the user.
Background technology
Current, along with the development of Internet technology and internet, applications to user learning, work and the infiltration of living, the network promotion, via network, promotion message is presented to the corresponding network user, because its outstanding information popularization efficiency, information acquisition efficiency and resource utilization has been subject to more and more promoting user and the network user's favor and attention.Typically, when the network user inputs certain search sequence and carries out web search, search engine not only provides conventional Search Results, the promotion message also this web search adapted offers this network user, for example by utilizing this search sequence to carry out matching inquiry in the promotion message database, obtain corresponding promotion message, should (etc.) promotion message presents to this network user.
Compare conventional information propelling movement mode in view of the network promotion and have many technical advantages, such as higher information popularization efficiency and information acquisition efficiency etc., each is promoted the user and usually wishes to take full advantage of these technical advantages.Yet, the resource that affects information popularization efficiency due to the available popularization resource of reality and/or available processes resource etc. is all finiteness, each promotes the spendable information popularization related resource of user is also limited, therefore must control in time the status information that it promotes account number, for example current executable popularization behavior or its quantity, in order to effectively carry out information popularization.And, owing in reality, promoting the user, vary, and the factor of impact popularization account number state is also very numerous, therefore, determine that promoting the account number state still has much challenge to improve information popularization efficiency.
Summary of the invention
The purpose of this invention is to provide a kind of for determining the method and apparatus of the account number status information of promoting the corresponding popularization account number of user.
According to an aspect of the present invention, provide a kind of for determining the method for the account number status information of promoting the corresponding popularization account number of user, the method comprises the following steps:
A obtains the account number essential information of promoting the corresponding popularization account number of user;
B, according to the account number essential information of described popularization account number, determines candidate's account number status information of described popularization account number;
C, according to the period information of described candidate's account number status information, obtains described popularization user's the search corresponding with described period information and promotes behavior;
D is according to described candidate's account number status information, and promotes behavior in conjunction with described search, determines the account number status information of described popularization account number.
According to a further aspect in the invention, also provide a kind of for determining the popularization equipment of the account number status information of promoting the corresponding popularization account number of user, this equipment comprises:
Deriving means, for obtaining the account number essential information of promoting the corresponding popularization account number of user;
Candidate state is determined device, for the account number essential information according to described popularization account number, determines candidate's account number status information of described popularization account number;
The behavior deriving means, for the period information according to described candidate's account number status information, obtain described popularization user's the search corresponding with described period information and promote behavior;
State is determined device, for according to described candidate's account number status information, and promotes behavior in conjunction with described search, determines the account number status information of described popularization account number.
Compared with prior art, the present invention judges the candidate state information of described popularization account number by the essential information of the popularization account number according to promoting the user, and promote behavior in conjunction with the search of promoting the user, determine the account number status information of described popularization account number, effectively support information is promoted, thereby improve information popularization efficiency and information acquisition efficiency, and then also correspondingly improved and promoted the processing resource utilization of equipment and the source of screen utilization factor of subscriber equipment.And, the present invention can also determine according to search popularization behavior user's popularization demand information, and then determine the account number status information of promoting account number in conjunction with this popularization demand information, effectively support information is promoted further, thereby improves information popularization efficiency and information acquisition efficiency.Further, the present invention can also determine its state continuance information by the historic state of promoting account number, and estimate accordingly duration of current account number status information, supported information popularization from another aspect, thereby improve further information popularization efficiency and information acquisition efficiency, and then also correspondingly improved and promoted the processing resource utilization of equipment and the source of screen utilization factor of subscriber equipment.
The accompanying drawing explanation
By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates the popularization equipment schematic diagram according to a kind of account number status information for the corresponding popularization account number of definite user of popularization of one aspect of the invention;
Fig. 2 illustrates the popularization equipment schematic diagram of a kind of account number status information for the corresponding popularization account number of definite user of popularization in accordance with a preferred embodiment of the present invention;
Fig. 3 illustrates the popularization equipment schematic diagram according to a kind of account number status information for the corresponding popularization account number of definite user of popularization of another preferred embodiment of the present invention;
Fig. 4 illustrates the method flow diagram of a kind of account number status information for the corresponding popularization account number of definite user of popularization according to a further aspect of the present invention;
Fig. 5 illustrates the method flow diagram of a kind of account number status information for the corresponding popularization account number of definite user of popularization in accordance with a preferred embodiment of the present invention;
Fig. 6 illustrates the method flow diagram according to a kind of account number status information for the corresponding popularization account number of definite user of popularization of another preferred embodiment of the present invention.
In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described in further detail.
Fig. 1 illustrates the popularization equipment schematic diagram according to a kind of account number status information for the corresponding popularization account number of definite user of popularization of one aspect of the invention; Wherein, this popularization equipment comprises that deriving means 11, candidate state determine that device 12, behavior deriving means 13, state determine device 14.Particularly, deriving means 11 obtains the account number essential information of promoting the corresponding popularization account number of user; Candidate state is determined the account number essential information of device 12 according to described popularization account number, determines candidate's account number status information of described popularization account number; Behavior deriving means 13, according to the period information of described candidate's account number status information, obtains described popularization user's the search corresponding with described period information and promotes behavior; State determines that device 14 is according to described candidate's account number status information, and promotes behavior in conjunction with described search, determines the account number status information of described popularization account number.At this, popularization equipment include but not limited to the network equipment, subscriber equipment or the network equipment with subscriber equipment by the mutually integrated equipment formed of network.Wherein, the described network equipment its include but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server form; At this, cloud consists of a large amount of computing machines based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the virtual supercomputer be comprised of the loosely-coupled computing machine collection of a group.It includes but not limited to described subscriber equipment anyly can carry out with the user electronic product of man-machine interaction, such as computing machine, smart mobile phone, PDA, game machine or IPTV etc. by keyboard, telepilot, touch pad or voice-operated device.Described network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN network, wireless self-organization network (AdHoc network) etc.Those skilled in the art will be understood that other popularization equipment is equally applicable to the present invention, also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Between above-mentioned each device, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to that above-mentioned each device requires to carry out determining of the obtaining of the determining of the obtaining of account number essential information, candidate's account number status information, search popularization behavior, account number status information etc. according to the mode of operation of setting or adjust in real time respectively, until popularization equipment stops obtaining the account number essential information of promoting the corresponding popularization account number of user.
Wherein, deriving means 11 obtains the account number essential information of promoting the corresponding popularization account number of user.Particularly, deriving means 11 passes through based on various communication protocol (Communications Protocol), can provide the equipment of the account number essential information of the corresponding popularization account number of described popularization user with other, as User Information Database etc., carry out alternately, to obtain the account number essential information of promoting the corresponding popularization account number of user.Wherein, described account number essential information comprises but is not limited to residue horizontal information in current and/or historical range, promotes recorded information, horizontal lastest imformation etc.It will be understood by those skilled in the art that above-mentioned account number essential information is only for giving an example, other account number essential informations existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and are contained in this at this with way of reference.At this, " communication protocol " comprises the transportation protocol of compunication, as TCP/IP, UDP, FTP, ICMP, NetBEUI etc., perhaps be present in other form communications in computing machine, for example the message transmission protocol between distinct program or computing machine disparate modules in the communication between the object of object based programming the inside or operating system.
Candidate state is determined the account number essential information of device 12 according to described popularization account number, determines candidate's account number status information of described popularization account number.Particularly, candidate state is determined the account number essential information that device 12 obtains according to deriving means 11, by the analyzing and processing to described account number essential information, determine candidate's account number status information of described popularization account number, the method for wherein said analyzing and processing as utilize predetermined matched rule by as described in the popularization account number the account number essential information and as described in candidate's account number status information mated etc.; Wherein said candidate's account number status information includes but not limited to first candidate's active state (account phase as empty as the candidate), second candidate's active state (as the candidate promotes the deflation phase), and the corresponding period information of different candidate state etc.For example, in the account number essential information of the corresponding popularization account number of popularization user that deriving means 11 obtains, described popularization user's current residual horizontal information is 0, according to predetermined matched rule, when described popularization user's current residual horizontal information is 0, candidate's account number status information of described popularization account number can correspond to first candidate's active state, i.e. empty account phase of candidate, candidate state determines that device 12 determined candidate's account number status information of described popularization account number.At this, as example, but the empty account phase of definable candidate for when promote in user account number residue can promote number of times and the way of promotion etc. be 0 or certain threshold range in (as [0,0.1]) maybe when promote in user account number the residue level be 0 or certain threshold range in (as [0,0.1]) but until described popularizations user increases in user account number residue again can promote residue level in number of times and the way of promotion or account number and arrive some fixed values.Similarly, as example, the definable candidate promotes the deflation phase for continuous time of promoting the inherent predetermined length of user account number in section, but residue can promote number of times and the way of promotion etc. in certain threshold range (as the common period 90%) maybe when promote residue level in user account number etc. in certain threshold range (as the common period 90%), until the interior described account number essential information of account number changes, to make described account number state information change be other candidate state.It will be understood by those skilled in the art that above-mentioned candidate's account number state letter or determine that the mode of candidate's account number status information of described popularization account number is only for example; other candidate's account number states existing or that may occur from now on letters or the mode of candidate's account number status information of determining described popularization account number are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Behavior deriving means 13, according to the period information of described candidate's account number status information, obtains described popularization user's the search corresponding with described period information and promotes behavior.Particularly, behavior deriving means 13 obtains candidate state and determines determined candidate's account number status information in device 12, include but not limited to the period information of candidate's account number state and candidate's account number state in wherein said candidate's account number status information, behavior deriving means 13 is according to the period information in described candidate's account number status information, based on various communication protocol (Communications Protocol), the transportation protocol that refers to compunication in this " communication protocol ", as: TCP/IP, UDP, FTP, ICMP, NetBEUI etc., also comprise other form communications that are present in computing machine simultaneously, for example: the message transmission protocol in the communication between the object of object based programming the inside or operating system between distinct program or computing machine disparate modules, by with can subscriber equipment or other one or more servers or databases that can provide user's search to promote behavior carry out alternately, obtain the search corresponding with described period information and promote behavior, determine device 12 as candidate state and judge that the current candidate state information of user is as first candidate's active state, behavior deriving means 13 is by interacting with subscriber equipment, obtain the user search popularization behavior of (in before and after current point in time some days) in current time some periods of front and back.Wherein, described user search popularization behavior includes but not limited to adjust the searched key word, the adjustment search is promoted unit, the resource of adjusting accounts control setting, adjustment matching range, adjusted and promote resource level etc.It will be understood by those skilled in the art that it is only for example that behavior is promoted in above-mentioned search, other search existing or that may occur are from now on promoted behaviors as applicable to the present invention, also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
State determines that device 14 is according to described candidate's account number status information, and promotes behavior in conjunction with described search, determines the account number status information of described popularization account number.Particularly, state determines that device 14 obtains candidate state and determines that the described popularization user's that device 12 determined candidate's account number status information and behavior deriving means 13 obtain the search corresponding with described period information promote behavior, according to predetermined matching way or other modes, determine the account number status information of described popularization account number.For example, described candidate's account number status information is promoted the deflation phase for the candidate, when described search popularization behavior is as the minimizing keyword, cut down the account resource and control setting, while dwindling the negative sense operation behaviors such as matching range, judge that it is the second active state (as promoted the deflation phase) that described candidate promotes the deflation phase, if described search popularization behavior is as increase keyword, improve the account resource and control setting, the positive operation behaviors such as expansion matching range, can't judge that it is the second active state (as promoted the deflation phase) that described candidate promotes the deflation phase, can adopt modes such as continuing to observe described search popularization behavior further to judge.
Preferably, described popularization equipment also comprises Promotion Strategy generating apparatus (not shown), and wherein, described Promotion Strategy generating apparatus, according to described account number status information, generates the popularization optimisation strategy information corresponding with described popularization account number.Particularly, the Promotion Strategy generating apparatus is determined the determined account number status information of device 14 according to state, described account number status information is analyzed, by analysis result and preset popularization optimisation strategy information being mated etc. to mode, generate the popularization optimisation strategy information corresponding with described popularization account number.At this, described popularization optimisation strategy information includes but not limited to adjust the popularization cell attribute of popularization unit in described popularization account number etc.
Fig. 2 illustrates the popularization equipment schematic diagram of a kind of account number status information for the corresponding popularization account number of definite user of popularization in accordance with a preferred embodiment of the present invention; Wherein, this popularization equipment comprises that deriving means 11 ', candidate state determine that device 12 ', behavior deriving means 13 ', state determine device 14 ', estimating device 15 '.Particularly, deriving means 11 ' obtains the account number essential information of promoting the corresponding popularization account number of user; Candidate state is determined the account number essential information of device 12 ' according to described popularization account number, determines candidate's account number status information of described popularization account number; Behavior deriving means 13 ', according to the period information of described candidate's account number status information, obtains described popularization user's the search corresponding with described period information and promotes behavior; State determines that device 14 ' is according to described candidate's account number status information, and promotes behavior in conjunction with described search, determines the account number status information of described popularization account number; Estimating device 15 ', according to the corresponding state continuance information of the historic state of described popularization account number, is determined the estimate lasting information corresponding with described account number status information.Wherein, deriving means 11 ' in popularization equipment, candidate state determine that device 12 ', behavior deriving means 13 ', state determine that device 14 ' is identical with corresponding intrument shown in Fig. 1 or basic identical respectively, so locate to repeat no more, and mode by reference is contained in this.
Between above-mentioned each device, be constant work, at this, what it will be understood by those skilled in the art that " continuing " refer to that above-mentioned each device requires to carry out the obtaining of the determining of the obtaining of account number essential information, candidate's account number status information, search popularization behavior, account number status information according to the mode of operation of setting or adjust in real time respectively determines, estimates determining of the information of continuing etc., until popularization equipment stops obtaining the account number essential information of promoting the corresponding popularization account number of user.
Estimating device 15 ', according to the corresponding state continuance information of the historic state of described popularization account number, is determined the estimate lasting information corresponding with described account number status information.Particularly, estimating device 15 ' is by determining that with state device 14 ' carries out alternately, obtain the account number status information of described popularization account number, wherein, described account number status information includes but not limited to one or more historic state information of described popularization account number, determine respectively the corresponding state continuance information of each described historic state according to described one or more historic state information, wherein, described state continuance information includes but not limited to the beginning and ending time information of described historic state, the lasting duration information of described historic state and/or lasting duration distributed intelligence, the time period distributed intelligence of described historic state etc., described state continuance information is carried out to statistical study, thereby estimate the estimate lasting information corresponding with described account number status information.At this, the method for described statistical study includes but not limited to get the longest state continuance information of described lasting duration as estimating the information of continuing etc.; Or respectively described state continuance information is added up respectively according to different time granularities, thereby on the different time granularity, described account number status information is estimated to the information of continuing etc.; Or utilize visual analysis method, as statistics with histogram method etc. to as described in estimate the information of continuing and estimated etc.Described estimating continues information and includes but not limited to the lasting information of current account number status information is estimated, or the lasting information of the account number status information of predicting in section is sometime estimated.It will be understood by those skilled in the art that the method for above-mentioned statistical study is only for giving an example, the method for other statistical study existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and is contained in this at this with way of reference.
Preferably, estimating device 15 ' can also carry out statistical study to historic state and the corresponding state continuance information thereof of described popularization account number, to obtain the distributions information of described popularization account number, wherein, described distributions information comprises state continuance information and the corresponding probability distribution thereof of described popularization account number; According to described account number distributions information, determine the estimate lasting information corresponding with described account number status information.Particularly, estimating device 15 ' is by determining that with state device 14 ' carries out alternately, obtain historic state and the corresponding state continuance information thereof of described popularization account number, estimating device 15 ' is by carrying out statistical study to described state continuance information, obtain the distributions information of described popularization account number, wherein, described state continuance information includes but not limited to the beginning and ending time information of described historic state, the lasting duration information of described historic state and/or lasting duration distributed intelligence, the time period distributed intelligence of described historic state etc., described distributions information comprises state continuance information and the corresponding probability distribution thereof of described popularization account number, estimating device 15 ' is according to described account number distributions information, determine the estimate lasting information corresponding with described account number status information, describedly estimate the beginning and ending time information of estimating that lasting information includes but not limited to described account number status information, estimate duration information, the number of times information of certain described account number status information etc. occurs in the certain hour threshold value.At this, described statistical analysis technique as according to as described in the lasting duration information of popularization account number add up at times, get the duration of described lasting duration maximum probability as estimating duration, or the mean value of the described lasting duration in the certain hour threshold value is as estimating duration etc., further, can be according to working day/off-day, working time/time of having a rest, difference on late into the night period/non-period in late into the night equal time granularity, the described duration of estimating is proportionally carried out to probability statistics, and estimated on different time character etc.It will be understood by those skilled in the art that the method for above-mentioned statistical study is only for giving an example, the method for other statistical study existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and is contained in this at this with way of reference.
More preferably, this popularization equipment also comprises account number strategy generating apparatus (not shown), and wherein, account number strategy generating apparatus, according to described account number distributions information, generates the account number optimum management strategy corresponding with described popularization account number.Particularly, the described account number distributions information that account number strategy generating apparatus obtains by obtaining estimating device 15 ', described account number distributions information is analyzed, by analysis result and preset account number optimum management strategy being mated etc. to mode, generate the account number optimum management strategy corresponding with described popularization account number.At this, described account number optimum management strategy includes but not limited to user management strategy and account number optimisation strategy, wherein, described user management strategy include but not limited to as for the user, provide with as described in the corresponding training information of account number distributions information or/and Optimizing Suggestions information, loss wish by the described user of described account number distributions information monitoring, described user is carried out to the degree of ripeness analysis, the guiding user optimization modes of payments etc.; Described account number optimisation strategy includes but not limited to that user account reminds strategy, as the prompting user due to as described in the commercial opportunity etc. of account number state loss, horizontal update notifying strategy, resource is controlled Optimizing Suggestions etc. is set.It will be understood by those skilled in the art that above-mentioned account number optimum management strategy is only for giving an example; other account number optimum management strategies existing or that may occur from now on are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
In a preferred embodiment (with reference to Fig. 2), this popularization equipment also comprises that fiduciary level determines that device 16 ' and horizontal information determine transposition 17 '.Fiduciary level is determined the probability distribution of device 16 ' according to the state continuance information of described popularization account number and correspondence thereof, determines the reliability information of described popularization account number.Particularly, fiduciary level determines that device 16 ' is by carrying out alternately with estimating device 15 ', obtain state continuance information and the corresponding probability distribution thereof of described popularization account number, and according to described state continuance information and corresponding probability distribution thereof, according to predetermined judgment rule, determine the reliability information of described popularization account number.At this, described preset judgment rule includes but not limited to by historic state being continued to information and corresponding probability distribution thereof, carry out machine learning with the historical reliability information of described popularization account number, set up described state continuance information and the probability distribution of correspondence and the judgment models between described reliability information, or according to the corresponding criterion of predetermined described state continuance information and corresponding probability distribution thereof and described reliability information etc., determine the reliability information of described popularization account number.At this, described reliability information includes but not limited to user gradation, user credit grade etc.
Horizontal information determines that device 17 ' is according to described reliability information, and in conjunction with described account number status information and describedly estimate lasting information, adjusts the horizontal information of described popularization account number.Particularly, horizontal information determines that device 17 ' obtains fiduciary level and determines the determined described reliability information of device 16 ', and bonding state is determined the determined described account number status information of device 14 ' and the determined described lasting information of estimating of estimating device 15 ', according to predetermined regulation rule, adjust the horizontal information of described popularization account number, wherein, described predetermined regulation rule includes but not limited to according to described historical reliability information, described historical account number status information, described history estimates the information of continuing and the described historical corresponding relation of promoting the account number horizontal information carries out machine learning, set up corresponding adjustment model, or according to self-defining described historical reliability information, described historic state information, the corresponding relation of the continuous information of described history and described historical account number horizontal information, adjust the horizontal information of described popularization account number.At this, the horizontal information of described popularization account number includes but not limited to that the user can be searched for the preset number of times of popularization behavior, user and can be searched for the preset mode of popularization behavior, accrediting amount etc.; The horizontal information of described popularization account number can determine in conjunction with described account number status information and the described information that continues of estimating by described reliability information, also can by the popularization record of described user's industry, enterprise qualification, described popularization account number, level more one or more factors such as new record, credit history estimate lasting information and jointly determine with described in conjunction with described reliability information and described account number status information.
Preferably, this popularization equipment also comprises adjusts effect deriving means (not shown) and horizontal information updating device (not shown), wherein, adjust the adjustment effect information that the effect deriving means obtains described popularization account number, wherein, described adjustment effect information comprises account number essential information and/or the search popularization behavior of described popularization account number after adjusting described horizontal information; The horizontal information updating device, according to described adjustment effect information, upgrades the horizontal information of described popularization account number.Particularly, adjust the effect deriving means and obtain the horizontal information of determining the described popularization account number after device 17 ' is adjusted through horizontal information, wherein, described adjustment effect information comprises account number essential information and/or the search popularization behavior of described popularization account number after adjusting described horizontal information; The horizontal information updating device, according to described adjustment effect information, upgrades the horizontal information of described popularization account number.For example, adjust the adjustment effect information that the effect deriving means obtains described popularization account number, wherein, described adjustment effect information comprises that described popularization account number has increased the control of account number resource and increased search popularization behavior, the horizontal information updating device is according to described adjustment effect information, improved the horizontal information of described popularization account number, and it has been upgraded.
Preferably, candidate state determines that device 12 ' can also determine rule according to predetermined account number state, and the account number essential information based on described popularization account number is determined candidate's account number status information of described popularization account number.Particularly, candidate state is determined the account number essential information of device 12 ' based on described popularization account number, and determine rule according to predetermined account number state, determine candidate's account number status information of described popularization account number, wherein, described predetermined account number state determines that rule comprises following at least any one: when described average account number level of the unit interval of popularization account number in objective time interval, in the first predetermined level thresholds scope, determine that candidate's account number status information of described popularization account number is first candidate's active state; When the second level thresholds scope of account number level in being scheduled to of described each unit interval of popularization account number in objective time interval, determine that candidate's account number status information of described popularization account number is second candidate's active state.Wherein, described account number level includes but not limited to following one or more forms: can search for number of times/mode, the account promoted in day search popularization behavior quantity/mode, account and remain horizontal information, day promote recording level information etc.For example, using in account and can search for the number of times promoted as the account number horizontal information, average account number level when described popularization account number unit interval (as using every day as the unit interval) of (in as 30 days) in objective time interval is the first predetermined level thresholds scope (can search for the number of times of promoting in as account is between 0-1), and candidate's account number status information of determining described popularization account number is first candidate's active state (the account phase as empty as the candidate); When the second level thresholds scope (as account in every day search for the number of times of popularization all lower than average 90%) of account number level in being scheduled to of described popularization account number each unit interval (as using every day as the unit interval) of (in as two days) in objective time interval, determine that candidate's account number status information of described popularization account number is second candidate's active state (as the candidate promotes the deflation phase).It will be understood by those skilled in the art that above-mentioned account number state determines that rule is only for for example; other account number states existing or that may occur are from now on determined rule as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Fig. 3 illustrates the popularization equipment schematic diagram according to a kind of account number status information for the corresponding popularization account number of definite user of popularization of another preferred embodiment of the present invention; Wherein, this popularization equipment comprises deriving means 11 ", candidate state determines device 12 ", behavior deriving means 13 ", state determines device 14 ", wherein, state is determined device 14 " comprise and promote Location of requirement unit 141 " and status information determining unit 142 ".Deriving means 11 " obtain the account number essential information of promoting the corresponding popularization account number of user; Candidate state is determined device 12 " according to the account number essential information of described popularization account number, determine candidate's account number status information of described popularization account number; Behavior deriving means 13 " according to the period information of described candidate's account number status information, obtain described popularization user's the search corresponding with described period information and promote behavior; State is determined device 14 " the middle Location of requirement unit 141 of promoting " promote behavior according to described search, determine described popularization user's the popularization demand information corresponding with described popularization account number; Status information determining unit 142 " according to described candidate's account number status information, and, in conjunction with described popularization demand information, determine the account number status information of described popularization account number.Wherein, the deriving means 11 in popularization equipment ", candidate state determines device 12 ", behavior deriving means 13 " identical with corresponding intrument shown in Fig. 1 or basic identical respectively, so locate to repeat no more, and mode by reference is contained in this.
Between above-mentioned each device, be constant work, at this, what it will be understood by those skilled in the art that " continuing " refer to that above-mentioned each device requires to carry out the determining of the obtaining of account number essential information, candidate's account number status information, search popularization behavior according to the mode of operation of setting or adjust in real time respectively obtains, promotes determining of demand information and determining etc. of account number status information, until popularization equipment stops obtaining the account number essential information of promoting the corresponding popularization account number of user.
Promote Location of requirement unit 141 " promote behavior according to described search, determine described popularization user's the popularization demand information corresponding with described popularization account number.Particularly, promote Location of requirement unit 141 " obtain behavior deriving means 13 " the described search of obtaining promotes behavior, promote behavior according to described search, according to machine learning, or predetermined other modes such as Matching Model, determine described popularization user's the popularization demand information corresponding with described popularization account number.At this, the mode that judges described popularization demand information as when as described in search popularization behavior be the threshold range that the empty account phase surpasses certain time length, it is low that demand information is promoted in the judgement search; When the forward lookup popularization behavior of described search popularization behavior for initiatively carrying out, control as improved resource, increase keyword etc., judge that it is high that demand information is promoted in described search; When the negative sense search popularization behavior of described search popularization behavior for initiatively carrying out, control, reduce keyword etc. as the reduction resource, judge that it is low etc. that demand information is promoted in described search.It will be understood by those skilled in the art that the mode of the described popularization demand information of above-mentioned judgement is only for giving an example; the mode of the described popularization demand information of other judgements existing or that may occur from now on is as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Status information determining unit 142 " according to described candidate's account number status information, and, in conjunction with described popularization demand information, determine the account number status information of described popularization account number.Particularly, status information determining unit 142 " determine device 12 according to candidate state " determined described candidate's account number status information, and in conjunction with promoting Location of requirement unit 141 " determined described popularization demand information; according to predetermined described candidate's account number status information and matched rule or other modes of described popularization demand information, determine the account number status information of described popularization account number.As when as described in candidate's account number status information be second candidate's active state (as the candidate promotes the deflation phase), and it is low that demand information is promoted in described search, the account number status information of determining described popularization account number is the second active state (as promoted the deflation phase).
Preferably, when described popularization demand information meets predetermined state and determines condition, described status information determining unit 142 " can also determine the account number status information that described candidate's account number status information is described popularization account number.Particularly, when described popularization demand information meets predetermined state and determines condition, wherein, described predetermined state determines that condition comprises following at least any one:
-described popularization demand information comprises predetermined popularization behavior, and wherein, described predetermined popularization behavior includes but not limited to predefined " empty account behavior " or " promoting the deflation behavior ";
The corresponding requirement vector of-described popularization demand information comprises predetermined popularization demand component, wherein, behavior is promoted in each representation in components one class in described predetermined popularization demand component or a kind of search, as additions and deletions promotion message, keyword, the control of account resource etc., when the user exists a certain search to promote behavior, will comprise the popularization demand component corresponding with this search popularization behavior in this requirement vector;
-described popularization demand information surpasses predetermined popularization demand threshold, wherein, by being promoted to demand information, one or more are defined as different numerical points or different numerical ranges, calculating or operation that described numerical point or numerical range are scheduled to, thereby described popularization demand information is converted into to certain numerical value, according to history being promoted to the analysis of demand, using certain numerical point or certain numerical range as threshold value, reflect described predetermined popularization demand, as when as described in the value of popularization demand information while surpass promoting demand threshold, determine the account number status information of described popularization account number,
The corresponding duration of-described popularization demand information surpasses predetermined state continuance threshold value, wherein, described state continuance threshold value refers to the time span threshold value corresponding with the corresponding duration of described popularization demand information, within as continuous as the account number horizontal information 2 days, in certain, promotes under demand information state (as the account number horizontal information at below 90% of account number average level) etc.
Status information determining unit 142 " according to described candidate's account number status information; and in conjunction with described popularization demand information; when described popularization demand information meets the account number state and determines condition, described candidate's account number status information is defined as to the account number status information of described popularization account number.
More preferably, when described predetermined state determines that condition comprises that described popularization demand information surpasses predetermined popularization demand threshold, described popularization Location of requirement unit 141 " can also promote behavior and the correlative relationship of searching for promotion effect by predetermined search; promote behavior based on described search, determine described popularization demand information.Particularly, when described predetermined state determines that condition comprises that described popularization demand information surpasses predetermined popularization demand threshold, described popularization Location of requirement unit 141 " can also be according to behavior deriving means 13 " search of obtaining promotes behavior, judge the correlative relationship of described search popularization behavior and described search promotion effect, wherein, described correlative relationship includes but not limited to positive correlation or negative correlation, described positive correlation behavior is as increased promotion message, keyword, account resource control etc., described negative correlation behavior is as reduced promotion message, keyword, account resource control etc., and promote behavior based on described search, described search popularization behavior is promoted to the calculating of demand information, thereby determine described popularization demand information.For example, set the user and often carry out a positive correlation behavior, the value of promoting demand information is added to 1.0, often carry out the negative correlation operation behavior one time, the value of promoting demand information is subtracted to 1.0, for different operation behaviors, can also set different weights, as the weights that increase a keyword are made as 1.0, the weights that increase a promotion message are made as 2.0 etc., by the user, search popularization behavior each time is weighted and gathers, thereby generates the value of described popularization demand information, and then determines described popularization demand information.
Preferably, described popularization equipment also comprises mapping generating apparatus (not shown), promotes behavior deriving means (not shown) and status predication device (not shown), wherein, the mapping generating apparatus is promoted behavior according to the described account number status information of described popularization account number and corresponding search thereof, sets up the mapping relations of promoting behavior pattern and account number state; Popularization behavior deriving means obtains the search of described popularization account number and promotes behavior; The status predication device is according to the mapping relations of described popularization behavior pattern and account number state, and behavior is promoted in the search based on described popularization account number, predicts the account number status information of described popularization account number.Particularly, the mapping generating apparatus obtains state and determines device 14 " determined described account number status information and behavior deriving means 13 " the search popularization behavior corresponding with described account number status information of obtaining, by the modes such as machine learning based on decision tree, set up the mapping relations of promoting behavior pattern and account number state.After setting up described mapping relations, popularization behavior deriving means is based on various communication protocol (Communications Protocol), the transportation protocol that refers to compunication in this " communication protocol ", as: TCP/IP, UDP, FTP, ICMP, NetBEUI etc., also comprise other form communications that are present in computing machine simultaneously, for example: the message transmission protocol in the communication between the object of object based programming the inside or operating system between distinct program or computing machine disparate modules, by with can subscriber equipment or other server or databases that can provide user's search to promote behavior carry out alternately, obtain the search of described popularization account number and promote behavior, the status predication device is according to the mapping relations of described popularization behavior pattern and account number state, and the search popularization behavior of the described popularization account number of obtaining according to the behavior of popularization deriving means, predicts the account number status information of described popularization account number.
Fig. 4 illustrates the method flow diagram of a kind of account number status information for the corresponding popularization account number of definite user of popularization according to a further aspect of the present invention; Particularly, popularization equipment, in step s1, obtains the account number essential information of promoting the corresponding popularization account number of user; In step s2, according to the account number essential information of described popularization account number, determine candidate's account number status information of described popularization account number; In step s3, according to the period information of described candidate's account number status information, obtain described popularization user's the search corresponding with described period information and promote behavior; In step s4, according to described candidate's account number status information, and promote behavior in conjunction with described search, determine the account number status information of described popularization account number.At this, popularization equipment include but not limited to the network equipment, subscriber equipment or the network equipment with subscriber equipment by the mutually integrated equipment formed of network.Wherein, the described network equipment its include but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server form; At this, cloud consists of a large amount of computing machines based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the virtual supercomputer be comprised of the loosely-coupled computing machine collection of a group.It includes but not limited to described subscriber equipment anyly can carry out with the user electronic product of man-machine interaction, such as computing machine, smart mobile phone, PDA, game machine or IPTV etc. by keyboard, telepilot, touch pad or voice-operated device.Described network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN network, wireless self-organization network (Ad Hoc network) etc.Those skilled in the art will be understood that other popularization equipment is equally applicable to the present invention, also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Between above steps, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to that above steps requires to carry out determining of the obtaining of the determining of the obtaining of account number essential information, candidate's account number status information, search popularization behavior, account number status information etc. according to the mode of operation of setting or adjust in real time respectively, until popularization equipment stops obtaining the account number essential information of promoting the corresponding popularization account number of user.
Wherein, in step s1, popularization equipment obtains the account number essential information of promoting the corresponding popularization account number of user.Particularly, in step s1, popularization equipment passes through based on various communication protocol (Communications Protocol), can provide the equipment of the account number essential information of the corresponding popularization account number of described popularization user with other, as User Information Database etc., carry out alternately, to obtain the account number essential information of promoting the corresponding popularization account number of user.Wherein, described account number essential information comprises but is not limited to residue horizontal information in current and/or historical range, promotes recorded information, horizontal lastest imformation etc.It will be understood by those skilled in the art that above-mentioned account number essential information is only for giving an example, other account number essential informations existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and are contained in this at this with way of reference.At this, " communication protocol " comprises the transportation protocol of compunication, as TCP/IP, UDP, FTP, ICMP, NetBEUI etc., perhaps be present in other form communications in computing machine, for example the message transmission protocol between distinct program or computing machine disparate modules in the communication between the object of object based programming the inside or operating system.
In step s2, popularization equipment, according to the account number essential information of described popularization account number, is determined candidate's account number status information of described popularization account number.Particularly, in step s2, popularization equipment is according to the account number essential information of obtaining in step s1, by the analyzing and processing to described account number essential information, determine candidate's account number status information of described popularization account number, the method for wherein said analyzing and processing as utilize predetermined matched rule by as described in the popularization account number the account number essential information and as described in candidate's account number status information mated etc.; Wherein said candidate's account number status information includes but not limited to first candidate's active state (account phase as empty as the candidate), second candidate's active state (as the candidate promotes the deflation phase), and the corresponding period information of different candidate state etc.For example, in step s1, in the account number essential information of the corresponding popularization account number of popularization user that popularization equipment obtains, described popularization user's current residual horizontal information is 0, according to predetermined matched rule, when described popularization user's current residual horizontal information is 0, candidate's account number status information of described popularization account number can correspond to first candidate's active state, be the empty account phase of candidate,, in step s2, popularization equipment has been determined candidate's account number status information of described popularization account number.At this, as example, but the empty account phase of definable candidate for when promote in user account number residue can promote number of times and the way of promotion etc. be 0 or certain threshold range in (as [0,0.1]) maybe when promote in user account number the residue level be 0 or certain threshold range in (as [0,0.1]) but until described popularizations user increases in user account number residue again can promote residue level in number of times and the way of promotion or account number and arrive some fixed values.Similarly, as example, the definable candidate promotes the deflation phase for continuous time of promoting the inherent predetermined length of user account number in section, but residue can promote number of times and the way of promotion etc. in certain threshold range (as the common period 90%) maybe when promote residue level in user account number etc. in certain threshold range (as the common period 90%), until the interior described account number essential information of account number changes, to make described account number state information change be other candidate state.It will be understood by those skilled in the art that above-mentioned candidate's account number state letter or determine that the mode of candidate's account number status information of described popularization account number is only for example; other candidate's account number states existing or that may occur from now on letters or the mode of candidate's account number status information of determining described popularization account number are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
In step s3, popularization equipment, according to the period information of described candidate's account number status information, obtains described popularization user's the search corresponding with described period information and promotes behavior.Particularly, in step s3, popularization equipment obtains determined candidate's account number status information in step s2, include but not limited to the period information of candidate's account number state and candidate's account number state in wherein said candidate's account number status information, in step s3, popularization equipment is according to the period information in described candidate's account number status information, based on various communication protocol (Communications Protocol), the transportation protocol that refers to compunication in this " communication protocol ", as: TCP/IP, UDP, FTP, ICMP, NetBEUI etc., also comprise other form communications that are present in computing machine simultaneously, for example: the message transmission protocol in the communication between the object of object based programming the inside or operating system between distinct program or computing machine disparate modules, by with can subscriber equipment or other one or more servers or databases that can provide user's search to promote behavior carry out alternately, obtain the search corresponding with described period information and promote behavior, as in step s2, popularization equipment judges that the current candidate state information of user is as first candidate's active state, in step s3, popularization equipment is by interacting with subscriber equipment, obtain the user search popularization behavior of (in before and after current point in time some days) in current time some periods of front and back.Wherein, described user search popularization behavior includes but not limited to adjust the searched key word, the adjustment search is promoted unit, the resource of adjusting accounts control setting, adjustment matching range, adjusted and promote resource level etc.It will be understood by those skilled in the art that it is only for example that behavior is promoted in above-mentioned search, other search existing or that may occur are from now on promoted behaviors as applicable to the present invention, also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
In step s4, popularization equipment is according to described candidate's account number status information, and promotes behavior in conjunction with described search, determines the account number status information of described popularization account number.Particularly, in step s4, popularization equipment obtains in step s2 determined candidate's account number status information and behavior is promoted in the described popularization user's that obtains in step s3 the search corresponding with described period information, according to predetermined matching way or other modes, determine the account number status information of described popularization account number.For example, described candidate's account number status information is promoted the deflation phase for the candidate, when described search popularization behavior is as the minimizing keyword, cut down the account resource and control setting, while dwindling the negative sense operation behaviors such as matching range, judge that it is the second active state (as promoted the deflation phase) that described candidate promotes the deflation phase, if described search popularization behavior is as increase keyword, improve the account resource and control setting, the positive operation behaviors such as expansion matching range, can't judge that it is the second active state (as promoted the deflation phase) that described candidate promotes the deflation phase, can adopt modes such as continuing to observe described search popularization behavior further to judge.
Preferably, described method also comprises step s8 (not shown), and wherein, in step s8, popularization equipment, according to described account number status information, generates the popularization optimisation strategy information corresponding with described popularization account number.Particularly, in step s8, popularization equipment is according to determined account number status information in step s4, described account number status information is analyzed, by analysis result and preset popularization optimisation strategy information being mated etc. to mode, generate the popularization optimisation strategy information corresponding with described popularization account number.At this, described popularization optimisation strategy information includes but not limited to adjust the popularization cell attribute of popularization unit in described popularization account number etc.
Fig. 5 illustrates the method flow diagram of a kind of account number status information for the corresponding popularization account number of definite user of popularization in accordance with a preferred embodiment of the present invention; Particularly, in step s1 ', popularization equipment obtains the account number essential information of promoting the corresponding popularization account number of user; In step s2 ', popularization equipment, according to the account number essential information of described popularization account number, is determined candidate's account number status information of described popularization account number; In step s3 ', popularization equipment, according to the period information of described candidate's account number status information, obtains described popularization user's the search corresponding with described period information and promotes behavior; In step s4 ', popularization equipment is according to described candidate's account number status information, and promotes behavior in conjunction with described search, determines the account number status information of described popularization account number; In step s5 ', popularization equipment, according to the corresponding state continuance information of the historic state of described popularization account number, is determined the estimate lasting information corresponding with described account number status information.Wherein, the step s1 ' in popularization equipment, step s2 ', step s3 ', step s4 ' are identical or basic identical with corresponding step shown in Fig. 4 respectively, so locate to repeat no more, and mode by reference is contained in this.
Between above steps, be constant work, at this, what it will be understood by those skilled in the art that " continuing " refer to that above steps requires to carry out the obtaining of the determining of the obtaining of account number essential information, candidate's account number status information, search popularization behavior, account number status information according to the mode of operation of setting or adjust in real time respectively determines, estimates determining of the information of continuing etc., until popularization equipment stops obtaining the account number essential information of promoting the corresponding popularization account number of user.
In step s5 ', popularization equipment, according to the corresponding state continuance information of the historic state of described popularization account number, is determined the estimate lasting information corresponding with described account number status information.Particularly, in step s5 ', popularization equipment is by the account number status information of the described popularization account number in obtaining step s4 ', wherein, described account number status information includes but not limited to one or more historic state information of described popularization account number, determine respectively the corresponding state continuance information of each described historic state according to described one or more historic state information, wherein, described state continuance information includes but not limited to the beginning and ending time information of described historic state, the lasting duration information of described historic state and/or lasting duration distributed intelligence, the time period distributed intelligence of described historic state etc., described state continuance information is carried out to statistical study, thereby estimate the estimate lasting information corresponding with described account number status information.At this, the method for described statistical study includes but not limited to get the longest state continuance information of described lasting duration as estimating the information of continuing etc.; Or respectively described state continuance information is added up respectively according to different time granularities, thereby on the different time granularity, described account number status information is estimated to the information of continuing etc.; Or utilize visual analysis method, as statistics with histogram method etc. to as described in estimate the information of continuing and estimated etc.Described estimating continues information and includes but not limited to the lasting information of current account number status information is estimated, or the lasting information of the account number status information of predicting in section is sometime estimated.It will be understood by those skilled in the art that the method for above-mentioned statistical study is only for giving an example, the method for other statistical study existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and is contained in this at this with way of reference.
Preferably, in step s5 ', popularization equipment can also carry out statistical study to historic state and the corresponding state continuance information thereof of described popularization account number, to obtain the distributions information of described popularization account number, wherein, described distributions information comprises state continuance information and the corresponding probability distribution thereof of described popularization account number; According to described account number distributions information, determine the estimate lasting information corresponding with described account number status information.Particularly, in step s5 ', promote historic state and the corresponding state continuance information thereof of account number described in popularization equipment obtaining step s4 ', step s5 ' is by carrying out statistical study to described state continuance information, obtain the distributions information of described popularization account number, wherein, described state continuance information includes but not limited to the beginning and ending time information of described historic state, the lasting duration information of described historic state and/or lasting duration distributed intelligence, the time period distributed intelligence of described historic state etc., described distributions information comprises state continuance information and the corresponding probability distribution thereof of described popularization account number, popularization equipment is according to described account number distributions information, determine the estimate lasting information corresponding with described account number status information, describedly estimate the beginning and ending time information of estimating that lasting information includes but not limited to described account number status information, estimate duration information, the number of times information of certain described account number status information etc. occurs in the certain hour threshold value.At this, described statistical analysis technique as according to as described in the lasting duration information of popularization account number add up at times, get the duration of described lasting duration maximum probability as estimating duration, or the mean value of the described lasting duration in the certain hour threshold value is as estimating duration etc., further, can be according to working day/off-day, working time/time of having a rest, difference on late into the night period/non-period in late into the night equal time granularity, the described duration of estimating is proportionally carried out to probability statistics, and estimated on different time character etc.It will be understood by those skilled in the art that the method for above-mentioned statistical study is only for giving an example, the method for other statistical study existing or that may occur from now on, as applicable to the present invention, also should be included in protection domain of the present invention, and is contained in this at this with way of reference.
More preferably, this popularization equipment also comprises step s9 ' (not shown), and wherein, in step s9 ', popularization equipment, according to described account number distributions information, generates the account number optimum management strategy corresponding with described popularization account number.Particularly, in step s9 ', the described account number distributions information that popularization equipment obtains by obtaining step s5 ', described account number distributions information is analyzed, by analysis result and preset account number optimum management strategy being mated etc. to mode, generate the account number optimum management strategy corresponding with described popularization account number.At this, described account number optimum management strategy includes but not limited to user management strategy and account number optimisation strategy, wherein, described user management strategy include but not limited to as for the user, provide with as described in the corresponding training information of account number distributions information or/and Optimizing Suggestions information, loss wish by the described user of described account number distributions information monitoring, described user is carried out to the degree of ripeness analysis, the guiding user optimization modes of payments etc.; Described account number optimisation strategy includes but not limited to that user account reminds strategy, as the prompting user due to as described in the commercial opportunity etc. of account number state loss, horizontal update notifying strategy, resource is controlled Optimizing Suggestions etc. is set.It will be understood by those skilled in the art that above-mentioned account number optimum management strategy is only for giving an example; other account number optimum management strategies existing or that may occur from now on are as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
In a preferred embodiment (with reference to Fig. 2), this popularization equipment also comprises step s6 ' and step s7 '.In step s6 ', popularization equipment, according to state continuance information and the corresponding probability distribution thereof of described popularization account number, is determined the reliability information of described popularization account number.Particularly, in step s6 ', popularization equipment is by state continuance information and the corresponding probability distribution thereof of the described popularization account number in obtaining step s5 ', and according to described state continuance information and corresponding probability distribution thereof, according to predetermined judgment rule, determine the reliability information of described popularization account number.At this, described preset judgment rule includes but not limited to by historic state being continued to information and corresponding probability distribution thereof, carry out machine learning with the historical reliability information of described popularization account number, set up described state continuance information and the probability distribution of correspondence and the judgment models between described reliability information, or according to the corresponding criterion of predetermined described state continuance information and corresponding probability distribution thereof and described reliability information etc., determine the reliability information of described popularization account number.At this, described reliability information includes but not limited to user gradation, user credit grade etc.
In step s7 ', popularization equipment is according to described reliability information, and in conjunction with described account number status information and describedly estimate lasting information, adjusts the horizontal information of described popularization account number.Particularly, in step s7 ', determined described reliability information in popularization equipment obtaining step s6 ', and the determined described lasting information of estimating in determined described account number status information and step s5 ' in integrating step s4 ', according to predetermined regulation rule, adjust the horizontal information of described popularization account number, wherein, described predetermined regulation rule includes but not limited to according to described historical reliability information, described historical account number status information, described history estimates the information of continuing and the described historical corresponding relation of promoting the account number horizontal information carries out machine learning, set up corresponding adjustment model, or according to self-defining described historical reliability information, described historic state information, the corresponding relation of the continuous information of described history and described historical account number horizontal information, adjust the horizontal information of described popularization account number.At this, the horizontal information of described popularization account number includes but not limited to that the user can be searched for the preset number of times of popularization behavior, user and can be searched for the preset mode of popularization behavior, accrediting amount etc.; The horizontal information of described popularization account number can determine in conjunction with described account number status information and the described information that continues of estimating by described reliability information, also can by the popularization record of described user's industry, enterprise qualification, described popularization account number, level more one or more factors such as new record, credit history estimate lasting information and jointly determine with described in conjunction with described reliability information and described account number status information.
Preferably, this popularization equipment also comprises step s10 ' (not shown) and step s11 ' (not shown), wherein, in step s10 ', popularization equipment obtains the adjustment effect information of described popularization account number, wherein, described adjustment effect information comprises account number essential information and/or the search popularization behavior of described popularization account number after adjusting described horizontal information; In step s11 ', popularization equipment, according to described adjustment effect information, upgrades the horizontal information of described popularization account number.Particularly, in step s10 ', popularization equipment obtains the horizontal information of the described popularization account number after step s7 ' adjusts, and wherein, described adjustment effect information comprises account number essential information and/or the search popularization behavior of described popularization account number after adjusting described horizontal information; In step s11 ', popularization equipment, according to described adjustment effect information, upgrades the horizontal information of described popularization account number.For example, in step s10 ', popularization equipment obtains the adjustment effect information of described popularization account number, wherein, described adjustment effect information comprises that described popularization account number has increased the account number resource and controlled and increased search popularization behavior, and in step s11 ', popularization equipment is according to described adjustment effect information, improved the horizontal information of described popularization account number, and it has been upgraded.
Preferably, in step s2 ', popularization equipment can also be determined rule according to predetermined account number state, and the account number essential information based on described popularization account number is determined candidate's account number status information of described popularization account number.Particularly, in step s2 ', the account number essential information of popularization equipment based on described popularization account number, and determine rule according to predetermined account number state, determine candidate's account number status information of described popularization account number, wherein, described predetermined account number state determines that rule comprises following at least any one: when described average account number level of the unit interval of popularization account number in objective time interval, in the first predetermined level thresholds scope, determine that candidate's account number status information of described popularization account number is first candidate's active state; When the second level thresholds scope of account number level in being scheduled to of described each unit interval of popularization account number in objective time interval, determine that candidate's account number status information of described popularization account number is second candidate's active state.Wherein, described account number level includes but not limited to following one or more forms: can search for number of times/mode, the account promoted in day search popularization behavior quantity/mode, account and remain horizontal information, day promote recording level information etc.For example, using in account and can search for the number of times promoted as the account number horizontal information, average account number level when described popularization account number unit interval (as using every day as the unit interval) of (in as 30 days) in objective time interval is the first predetermined level thresholds scope (can search for the number of times of promoting in as account is between 0-1), and candidate's account number status information of determining described popularization account number is first candidate's active state (the account phase as empty as the candidate); When the second level thresholds scope (as account in every day search for the number of times of popularization all lower than average 90%) of account number level in being scheduled to of described popularization account number each unit interval (as using every day as the unit interval) of (in as two days) in objective time interval, determine that candidate's account number status information of described popularization account number is second candidate's active state (as the candidate promotes the deflation phase).It will be understood by those skilled in the art that above-mentioned account number state determines that rule is only for for example; other account number states existing or that may occur are from now on determined rule as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
Fig. 6 illustrates the method flow diagram according to a kind of account number status information for the corresponding popularization account number of definite user of popularization of another preferred embodiment of the present invention; Particularly, at step s1 " in, popularization equipment obtains the account number essential information of promoting the corresponding popularization account number of user; At step s2 " in, according to the account number essential information of described popularization account number, determine candidate's account number status information of described popularization account number; At step s3 " in, according to the period information of described candidate's account number status information, obtain described popularization user's the search corresponding with described period information and promote behavior; At step s41 " in, promote behavior according to described search, determine described popularization user's the popularization demand information corresponding with described popularization account number; At step s42 " in, according to described candidate's account number status information, and, in conjunction with described popularization demand information, determine the account number status information of described popularization account number.Wherein, the step s1 in popularization equipment ", step s2 ", step s3 " identical or basic identical with corresponding step shown in Fig. 4 respectively, so locate to repeat no more, and mode by reference is contained in this.
Between above steps, be constant work, at this, what it will be understood by those skilled in the art that " continuing " refer to that above steps requires to carry out the determining of the obtaining of account number essential information, candidate's account number status information, search popularization behavior according to the mode of operation of setting or adjust in real time respectively obtains, promotes determining of demand information and determining etc. of account number status information, until popularization equipment stops obtaining the account number essential information of promoting the corresponding popularization account number of user.
At step s41 " in, popularization equipment is promoted behavior according to described search, determines described popularization user's the popularization demand information corresponding with described popularization account number.Particularly, at step s41 " in; popularization equipment obtains at step s3 " in the described search of obtaining promote behavior, promote behavior according to described search, according to machine learning, or predetermined other modes such as Matching Model, determine described popularization user's the popularization demand information corresponding with described popularization account number.At this, the mode that judges described popularization demand information as when as described in search popularization behavior be the threshold range that the empty account phase surpasses certain time length, it is low that demand information is promoted in the judgement search; When the forward lookup popularization behavior of described search popularization behavior for initiatively carrying out, control as improved resource, increase keyword etc., judge that it is high that demand information is promoted in described search; When the negative sense search popularization behavior of described search popularization behavior for initiatively carrying out, control, reduce keyword etc. as the reduction resource, judge that it is low etc. that demand information is promoted in described search.It will be understood by those skilled in the art that the mode of the described popularization demand information of above-mentioned judgement is only for giving an example; the mode of the described popularization demand information of other judgements existing or that may occur from now on is as applicable to the present invention; also should be included in protection domain of the present invention, and be contained in this at this with way of reference.
At step s42 " in, popularization equipment is according to described candidate's account number status information, and, in conjunction with described popularization demand information, determines the account number status information of described popularization account number.Particularly, at step s42 " in; popularization equipment is according to step s2 " in determined described candidate's account number status information, and integrating step s41 " determined described popularization demand information; according to predetermined described candidate's account number status information and matched rule or other modes of described popularization demand information, determine the account number status information of described popularization account number.As when as described in candidate's account number status information be second candidate's active state (as the candidate promotes the deflation phase), and it is low that demand information is promoted in described search, the account number status information of determining described popularization account number is the second active state (as promoted the deflation phase).
Preferably, when described popularization demand information meets predetermined state and determines condition, described step s42 " can also determine the account number status information that described candidate's account number status information is described popularization account number.Particularly, when described popularization demand information meets predetermined state and determines condition, wherein, described predetermined state determines that condition comprises following at least any one:
-described popularization demand information comprises predetermined popularization behavior, and wherein, described predetermined popularization behavior includes but not limited to predefined " empty account behavior " or " promoting the deflation behavior ";
The corresponding requirement vector of-described popularization demand information comprises predetermined popularization demand component, wherein, behavior is promoted in each representation in components one class in described predetermined popularization demand component or a kind of search, as additions and deletions promotion message, keyword, the control of account resource etc., when the user exists a certain search to promote behavior, will comprise the popularization demand component corresponding with this search popularization behavior in this requirement vector;
-described popularization demand information surpasses predetermined popularization demand threshold, wherein, by being promoted to demand information, one or more are defined as different numerical points or different numerical ranges, calculating or operation that described numerical point or numerical range are scheduled to, thereby described popularization demand information is converted into to certain numerical value, according to history being promoted to the analysis of demand, using certain numerical point or certain numerical range as threshold value, reflect described predetermined popularization demand, as when as described in the value of popularization demand information while surpass promoting demand threshold, determine the account number status information of described popularization account number,
The corresponding duration of-described popularization demand information surpasses predetermined state continuance threshold value, wherein, described state continuance threshold value refers to the time span threshold value corresponding with the corresponding duration of described popularization demand information, within as continuous as the account number horizontal information 2 days, in certain, promotes under demand information state (as the account number horizontal information at below 90% of account number average level) etc.
At step s42 " in; popularization equipment is according to described candidate's account number status information; and in conjunction with described popularization demand information, when described popularization demand information meets the account number state and determines condition, described candidate's account number status information is defined as to the account number status information of described popularization account number.
More preferably, when described predetermined state determines that condition comprises that described popularization demand information surpasses predetermined popularization demand threshold, at step s41 " in; popularization equipment can also be promoted behavior and the correlative relationship of searching for promotion effect by predetermined search; promote behavior based on described search, determine described popularization demand information.Particularly, when described predetermined state determines that condition comprises that described popularization demand information surpasses predetermined popularization demand threshold, at step s41 " in, popularization equipment can also be according to step s3 " search of obtaining promotes behavior, judge the correlative relationship of described search popularization behavior and described search promotion effect, wherein, described correlative relationship includes but not limited to positive correlation or negative correlation, described positive correlation behavior is as increased promotion message, keyword, account resource control etc., described negative correlation behavior is as reduced promotion message, keyword, account resource control etc., and promote behavior based on described search, described search popularization behavior is promoted to the calculating of demand information, thereby determine described popularization demand information.For example, set the user and often carry out a positive correlation behavior, the value of promoting demand information is added to 1.0, often carry out the negative correlation operation behavior one time, the value of promoting demand information is subtracted to 1.0, for different operation behaviors, can also set different weights, as the weights that increase a keyword are made as 1.0, the weights that increase a promotion message are made as 2.0 etc., by the user, search popularization behavior each time is weighted and gathers, thereby generates the value of described popularization demand information, and then determines described popularization demand information.
Preferably, described popularization equipment also comprises step s12 " (not shown), step s13 " (not shown) and step s14 " (not shown); wherein; step s12 " and promote behavior according to the described account number status information of described popularization account number and corresponding search thereof, set up the mapping relations of promoting behavior pattern and account number state; Step s13 " search of obtaining described popularization account number promotes behavior; Step s14 " according to the mapping relations of described popularization behavior pattern and account number state, behavior is promoted in the search based on described popularization account number, predicts the account number status information of described popularization account number.Particularly, at step s12 " in; promote equipment obtaining step s42 " in determined described account number status information and step s3 " in obtain promote behavior with the corresponding search of described account number status information; by the modes such as machine learning based on decision tree, set up the mapping relations of popularization behavior pattern and account number state.After setting up described mapping relations, step s13 " based on various communication protocol (Communications Protocol), the transportation protocol that refers to compunication in this " communication protocol ", as: TCP/IP, UDP, FTP, ICMP, NetBEUI etc., also comprise other form communications that are present in computing machine simultaneously, for example: the message transmission protocol in the communication between the object of object based programming the inside or operating system between distinct program or computing machine disparate modules, by with can subscriber equipment or other server or databases that can provide user's search to promote behavior carry out alternately, obtain the search of described popularization account number and promote behavior, step s14 " according to the mapping relations of described popularization behavior pattern and account number state, and according to step s13 " search of the described popularization account number obtained promotes behavior, predicts the account number status information of described popularization account number.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and in the situation that do not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, therefore is intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in scope.Any Reference numeral in claim should be considered as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit of stating in the device claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for meaning title, and does not mean any specific order.

Claims (24)

1. the computer implemented method for account number status information that determine to promote the corresponding popularization account number of user, wherein, the method comprises the following steps:
A obtains the account number essential information of promoting the corresponding popularization account number of user;
B, according to the account number essential information of described popularization account number, determines candidate's account number status information of described popularization account number;
C, according to the period information of described candidate's account number status information, obtains described popularization user's the search corresponding with described period information and promotes behavior;
D is according to described candidate's account number status information, and promotes behavior in conjunction with described search, determines the account number status information of described popularization account number.
2. method according to claim 1, wherein, the method also comprises:
X, according to the corresponding state continuance information of the historic state of described popularization account number, determines the estimate lasting information corresponding with described account number status information.
3. method according to claim 1 and 2, wherein, described step x comprises:
-historic state and the corresponding state continuance information thereof of described popularization account number are carried out to statistical study, to obtain the distributions information of described popularization account number, wherein, described distributions information comprises state continuance information and the corresponding probability distribution thereof of described popularization account number;
-according to described account number distributions information, determine the estimate lasting information corresponding with described account number status information.
4. method according to claim 3, wherein, the method also comprises:
-according to the distributions information of described popularization account number, generate the account number optimum management strategy corresponding with described popularization account number.
5. method according to claim 3, wherein, the method also comprises:
-according to state continuance information and the corresponding probability distribution thereof of described popularization account number, determine the reliability information of described popularization account number;
-according to described reliability information, and in conjunction with described account number status information and describedly estimate lasting information, adjust the horizontal information of described popularization account number.
6. method according to claim 5, wherein, the method also comprises:
-obtain the adjustment effect information of described popularization account number, wherein, described adjustment effect information comprises account number essential information and/or the search popularization behavior of described popularization account number after adjusting described horizontal information;
-according to described adjustment effect information, upgrade the horizontal information of described popularization account number.
7. according to the described method of any one in claim 1 to 6, wherein, described step b comprises:
-determine rule according to predetermined account number state, the account number essential information based on described popularization account number, determine candidate's account number status information of described popularization account number;
Wherein, described predetermined account number state determines that rule comprises following at least any one:
-when the first level thresholds scope of described average account number level of the unit interval of popularization account number in objective time interval in being scheduled to, determine that candidate's account number status information of described popularization account number is first candidate's active state;
-when the second level thresholds scope of account number level in being scheduled to of described each unit interval of popularization account number in objective time interval, determine that candidate's account number status information of described popularization account number is second candidate's active state.
8. according to the described method of any one in claim 1 to 7, wherein, described steps d comprises:
D1 promotes behavior according to described search, determines described popularization user's the popularization demand information corresponding with described popularization account number;
D2 is according to described candidate's account number status information, and, in conjunction with described popularization demand information, determines the account number status information of described popularization account number.
9. method according to claim 8, wherein, described steps d 2 comprises:
-when described popularization demand information meets predetermined state and determines condition, determine the account number status information that described candidate's account number status information is described popularization account number;
Wherein, described predetermined state determines that condition comprises following at least any one:
-described popularization demand information comprises predetermined popularization behavior;
The corresponding requirement vector of-described popularization demand information comprises predetermined popularization demand component;
-described popularization demand information surpasses predetermined popularization demand threshold;
The corresponding duration of-described popularization demand information surpasses predetermined state continuance threshold value.
10. method according to claim 9, described predetermined state determines that condition comprises that described popularization demand information surpasses predetermined popularization demand threshold;
Wherein, described steps d 1 comprises:
-promote behavior and the correlative relationship of searching for promotion effect by predetermined search, promote behavior based on described search, determine described popularization demand information.
11. the described method of any one according to Claim 8 to 10, wherein, the method also comprises:
-promote behavior according to the described account number status information of described popularization account number and corresponding search thereof, set up the mapping relations of promoting behavior pattern and account number state;
Wherein, the method also comprises:
Behavior is promoted in-the search of obtaining described popularization account number;
-according to the mapping relations of described popularization behavior pattern and account number state, behavior is promoted in the search based on described popularization account number, predicts the account number status information of described popularization account number.
12., according to the described method of any one in claim 1 to 11, wherein, the method also comprises:
-according to described account number status information, generate the popularization optimisation strategy information corresponding with described popularization account number.
13. the popularization equipment for the account number status information of the corresponding popularization account number of definite popularization user, wherein, this equipment comprises:
Deriving means, for obtaining the account number essential information of promoting the corresponding popularization account number of user;
Candidate state is determined device, for the account number essential information according to described popularization account number, determines candidate's account number status information of described popularization account number;
The behavior deriving means, for the period information according to described candidate's account number status information, obtain described popularization user's the search corresponding with described period information and promote behavior;
State is determined device, for according to described candidate's account number status information, and promotes behavior in conjunction with described search, determines the account number status information of described popularization account number.
14. popularization equipment according to claim 13, wherein, this equipment also comprises:
Estimating device, for the corresponding state continuance information of the historic state according to described popularization account number, determine the estimate lasting information corresponding with described account number status information.
15., according to the described popularization equipment of claim 13 or 14, wherein, described estimating device is used for:
-historic state and the corresponding state continuance information thereof of described popularization account number are carried out to statistical study, to obtain the distributions information of described popularization account number, wherein, described distributions information comprises state continuance information and the corresponding probability distribution thereof of described popularization account number;
-according to described account number distributions information, determine the estimate lasting information corresponding with described account number status information.
16. popularization equipment according to claim 15, wherein, this equipment also comprises:
Account number strategy generating apparatus, for the distributions information according to described popularization account number, generate the account number optimum management strategy corresponding with described popularization account number.
17. popularization equipment according to claim 15, wherein, this equipment also comprises:
Fiduciary level is determined device, for the state continuance information according to described popularization account number and corresponding probability distribution thereof, determines the reliability information of described popularization account number;
Horizontal information is determined device, for according to described reliability information, and in conjunction with described account number status information and describedly estimate lasting information, adjusts the horizontal information of described popularization account number.
18. popularization equipment according to claim 17, wherein, this equipment also comprises:
Adjust the effect deriving means, for obtaining the adjustment effect information of described popularization account number, wherein, described adjustment effect information comprises account number essential information and/or the search popularization behavior of described popularization account number after adjusting described horizontal information;
The horizontal information updating device, for according to described adjustment effect information, upgrade the horizontal information of described popularization account number.
19. according to claim 13 to the described popularization equipment of any one in 18, wherein, described candidate state determine device for:
-determine rule according to predetermined account number state, the account number essential information based on described popularization account number, determine candidate's account number status information of described popularization account number;
Wherein, described predetermined account number state determines that rule comprises following at least any one:
-when the first level thresholds scope of described average account number level of the unit interval of popularization account number in objective time interval in being scheduled to, determine that candidate's account number status information of described popularization account number is first candidate's active state;
-when the second level thresholds scope of account number level in being scheduled to of described each unit interval of popularization account number in objective time interval, determine that candidate's account number status information of described popularization account number is second candidate's active state.
20., according to claim 13 to the described popularization equipment of any one in 19, wherein, described state determines that device comprises:
Promote the Location of requirement unit, for according to described search, promoting behavior, determine described popularization user's the popularization demand information corresponding with described popularization account number;
The status information determining unit, for according to described candidate's account number status information, and, in conjunction with described popularization demand information, determine the account number status information of described popularization account number.
21. popularization equipment according to claim 20, wherein, described status information determining unit is used for:
-when described popularization demand information meets predetermined state and determines condition, determine the account number status information that described candidate's account number status information is described popularization account number;
Wherein, described predetermined state determines that condition comprises following at least any one:
-described popularization demand information comprises predetermined popularization behavior;
The corresponding requirement vector of-described popularization demand information comprises predetermined popularization demand component;
-described popularization demand information surpasses predetermined popularization demand threshold;
The corresponding duration of-described popularization demand information surpasses predetermined state continuance threshold value.
22. popularization equipment according to claim 21, described predetermined state determines that condition comprises that described popularization demand information surpasses predetermined popularization demand threshold;
Wherein, described popularization Location of requirement unit is used for:
-promote behavior and the correlative relationship of searching for promotion effect by predetermined search, promote behavior based on described search, determine described popularization demand information.
23., according to the described popularization equipment of any one in claim 20 to 22, wherein, this equipment also comprises:
The mapping generating apparatus, promote behavior for the described account number status information according to described popularization account number and corresponding search thereof, sets up the mapping relations of promoting behavior pattern and account number state;
Wherein, this equipment also comprises:
Popularization behavior deriving means, promote behavior for the search of obtaining described popularization account number;
The status predication device, for the mapping relations according to described popularization behavior pattern and account number state, behavior is promoted in the search based on described popularization account number, predicts the account number status information of described popularization account number.
24., according to claim 13 to the described popularization equipment of any one in 23, wherein, this equipment also comprises:
The Promotion Strategy generating apparatus, for according to described account number status information, generate the popularization optimisation strategy information corresponding with described popularization account number.
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