CN103377231B - A kind of data analysing method, apparatus and system - Google Patents
A kind of data analysing method, apparatus and system Download PDFInfo
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- CN103377231B CN103377231B CN201210125419.0A CN201210125419A CN103377231B CN 103377231 B CN103377231 B CN 103377231B CN 201210125419 A CN201210125419 A CN 201210125419A CN 103377231 B CN103377231 B CN 103377231B
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Abstract
The invention discloses a kind of data analysing method, including：Receive and store the user accesses data from page browser, the access data when user accesses data is the page node of user's access preset；User accesses data based on the storage carries out data analysis.The present invention also accordingly discloses a kind of data analysis set-up and system.The routing information that the present invention accesses interactive web site based on user is analyzed, and can obtain website built-in problem, so that interactive web site effect is further improved, and efficiency is higher, cost is less.
Description
Technical field
The present invention relates to Internet technology, more particularly to a kind of data analysing method, apparatus and system.
Background technology
In the Internet, applications, internet site belongs to interactive web site, it is necessary to according to interacting between user mostly
Handled accordingly, corresponding information is provided, and the station owner of interactive web site is then needed constantly to the application effect of interactive web site
Analyzed, so as to be improved to interactive web site, to reach more preferable effect.
The method for weighing interactive web site effect at present is relatively simple, generally according to following one or more indexs as assessment
The standard of interactive web site effect quality：Number Pv that interactive web site is browsed within a period of time, browse within a period of time it is mutual
The number Uv of dynamic website, the independent ip numbers for browsing within a period of time interactive web site, user are from website is entered to leaving website
Stay time etc..
Due to referring to using according to Pv, Uv, the independent ip numbers, the user's stay time that browse within a period of time interactive web site etc.
Mark carries out interactive web site effect assessment and is merely capable of providing simple data verification, if it is desired to interactive web site effect is improved, one
As can only be realized by following two methods：
1) increase advertising budget, increase advertisement putting, expand range of publicity.
2) value of the prize of interactive web site is improved, is propagated by acceptance of the users.
And interactive web site in itself there are logic or design on it is unreasonable can also influence interactive web site effect, at this time, such as
Fruit improves interactive web site effect using above two method, and less efficient and cost is larger.
The content of the invention
In view of this, it is a primary object of the present invention to provide a kind of data analysing method, apparatus and system, to solve
The problem of less efficient and cost is larger when improving interactive web site effect in the prior art.
To reach above-mentioned purpose, the technical proposal of the invention is realized in this way：
A kind of data analysing method, including：
The user accesses data from page browser is received and stored, the user accesses data is user's access preset
The page node when access data；
User accesses data based on the storage carries out data analysis.
It is described reception the user accesses data from page browser be：
The ping requests from page browser are received, the ping requests carry user accesses data.
The user accesses data based on the storage carries out data analysis：Number is accessed according to the user of the storage
According to the conversion ratio in the path that acquisition needs are analyzed between page node.
This method further includes：The path for needing to be analyzed is set, and the path for needing to be analyzed includes at least two
A page node.
The user accesses data includes following one or more：The page that the site information of user's access, user access
Information, this session information accessed, user information, page load time.
The site information that the user accesses includes the site identity ID that user accesses, the page info that the user accesses
The page uniform resource position mark URL accessed including user, the session information that this is accessed include the session of this access
ID, the user information include User ID.
A kind of data analysis set-up, including：Data collection module and data analysis module；Wherein,
The data collection module, for receiving and storing the user accesses data from page browser；
The data analysis module, the user accesses data for being stored based on the data collection module carry out data point
Analysis.
The data analysis module, specifically for according to the user accesses data stored in data collection module, obtaining needs
Conversion ratio in the path analyzed between page node.
The device further includes path setup module,
The path setup module, for setting the path for needing to be analyzed, the path for needing to be analyzed is extremely
Include two page nodes less.
The user accesses data includes following one or more：The page that the site information of user's access, user access
Information, this session information accessed, user information, page load time.
The site information that the user accesses includes the ID that user accesses, and the page info that the user accesses includes user
The page URL of access, the session information that this is accessed include the session id of this access, and the user information includes user
ID。
A kind of data analysis system, including：Page browser and data analysis set-up；Wherein,
The page browser, for sending corresponding user accesses data in the page node of user's access preset
To data analysis set-up；
The data analysis set-up is above-mentioned data analysis set-up.
The page browser, specifically for sending ping requests to data analysis set-up, the ping requests, which carry, to be used
Family accesses data.
Data analysing method of the present invention, apparatus and system, receive and store the user accesses data from page browser,
Access data when the user accesses data is the page node of user's access preset；User based on the storage accesses number
According to progress data analysis.The routing information that the present invention accesses interactive web site based on user is analyzed, and can obtain website in itself
There are the problem of, so as to further improve interactive web site effect, and efficiency is higher, cost is less.
Brief description of the drawings
Fig. 1 is the flow diagram of data analysing method of the present invention；
Fig. 2 is the access path schematic diagram of user in the embodiment of the present invention；
Fig. 3 is the structure diagram of data analysis set-up of the present invention；
Fig. 4 is the structure diagram of data analysis system of the present invention.
Embodiment
The present invention basic thought be：The user accesses data from page browser is received and stored, the user visits
Ask the access data during page node that data are user's access preset；User accesses data based on the storage carries out data
Analysis.
Fig. 1 is the flow diagram of data analysing method of the present invention, as shown in Figure 1, this method includes：
Step 101：The user accesses data from page browser is received and stored, the user accesses data is user
Access data during the page node of access preset.
Here, during the page node of user's access preset, page browser sends corresponding user accesses data to number
According to collection module.
Optionally, the user accesses data of the reception from page browser is：Receive from page browser
Ping is asked, and when the ping requests carry the page node of user accesses data, i.e. user's access preset, page browser can
To send ping requests to data collection module, the ping requests carry user accesses data.Specifically, will whether can add
The js codes of page node bottommost are carried, as judging whether user accesses the foundation of the page node.
In the present invention, user accesses data can include following one or more：The site information of user's access, Yong Hufang
The page info asked, this session (session) information accessed, user information, page load time.Optionally, the use
The site information that family accesses includes the site identity (ID) that user accesses, and the page info that the user accesses is accessed including user
Page universal resource locator (URL), it is described this access session information include this access session id (user to
Up to interactive web site until leaving interactive web site, session id is constant), the user information includes User ID.
Optionally, after data collection module parses user accesses data from ping requests, the user is accessed into number
Stored according to according to default data structure.For example, user accesses data can be stored in map according to access order<
Userid, map<Sessionid, set<pageid>>>Such data structure.
Step 102：User accesses data based on the storage carries out data analysis.
For example it is assumed that an interactive web site is provided with three page nodes, page node A, page node B and page node
C, above three page node represent homepage, regular introduction page, enrollment page respectively.There are first, second, third, four personal visit of fourth
The website, the path that four people access in station are as shown in Figure 2, then, the path analyzed if desired is A- ＞ B-
＞ C, then should first find out in all session, and set contains the session set of pageid=A, is denoted as session set 1,
Record number in session set 1 is exactly the access number of node A in this path；Again in session set 1, find out
The session of pageid=A and next pageid=B gather in set, are denoted as session and gather in 2, session set 2
Record number be exactly path interior joint B access number；Similarly, then in session set 2 pageid=B in set is found out, and
The session set of one next pageid=C, it is exactly path to be denoted as the record number that session gathers in 3, session set 3
The access number of interior joint C.Based on the scene shown in Fig. 2, the corresponding numbers that access of path A → B → C are 4 → 1--- → 1.
Optionally, according to the user accesses data stored in data collection module, obtain in the path for needing to be analyzed
For conversion ratio between page node, it is necessary to which the path analyzed can be set according to the actual requirements, which includes at least two
A page node.
For example, after a certain interactive web site has done popularization, it is found that registration number is not obvious and rise, be then based on path into
Row data analysis, path setting are as follows：
Landing page ----》Registration page ----》Succeed in registration page
After carrying out data analysis based on path, the conversion ratio for finding landing page to registration page is only 3%, registration page to registration
To obtain conversion ratio be only 10% to success page, in other words, in the crowd for reaching website, only 1% point registration button, in the use of registration
Among family, only 10% people completes registration.It is possible to consider to optimize website, if the note in landing page
Volume button is smaller, and is not disposed in conspicuous position, then can amplify button, and be positioned over webpage conspicuous position；And consider to note
Volume step simplifies, and reduces the information for needing to fill in, such as only fills in username and password, you can completes registration, particulars user
Can be later perfect again.
The present invention also accordingly discloses a kind of data analysis set-up, as shown in figure 3, the device includes：Data Collection mould
Block and data analysis module；Wherein,
The data collection module, for receiving and storing the user accesses data from page browser；
The data analysis module, the user accesses data for being stored based on the data collection module carry out data point
Analysis.
Optionally, the data analysis module, specifically for according to the user accesses data stored in data collection module,
Obtain the conversion ratio between page node in the path for needing to be analyzed.
Optionally, which further includes path setup module,
The path setup module, for setting the path for needing to be analyzed, the path for needing to be analyzed is extremely
Include two page nodes less.
Optionally, the user accesses data includes following one or more：The site information of user's access, user access
Page info, this access session information, user information, page load time.
Optionally, the site information that the user accesses includes the ID that user accesses, the page info that the user accesses
The page URL accessed including user, the session information that this is accessed include the session id of this access, the user information
Including User ID.
The present invention also accordingly discloses a kind of data analysis system, as shown in figure 4, the system includes：Page browser
And data analysis set-up；Wherein,
The page browser, for sending corresponding user accesses data in the page node of user's access preset
To data analysis set-up；
The data analysis set-up is above-mentioned data analysis set-up.
Optionally, the page browser, specifically for sending ping requests, the ping requests to data analysis set-up
Carry user accesses data.
Using the above method, website station owner can voluntarily analyzing web site design it is whether reasonable, and exist which optimization point,
So as to be conducive to improve interactive web site effect, and efficiency is higher, cost is less.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the scope of the present invention.
Claims (7)
1. a kind of data analysing method, it is characterised in that this method includes：
Detect the page node of access preset, receive at least two ping requests from page browser, the ping please
Ask carrying user accesses data, the access data when user accesses data is the page node of user's access preset；
Store at least two user accesses datas carried at least two ping requests；
Determine the path between at least two specific webpage nodes that needs are analyzed；
According to all user accesses datas of storage, obtain and redirected in the path for needing to be analyzed from a specific webpage node
Conversion ratio between another specific webpage node.
2. data analysing method according to claim 1, it is characterised in that the user accesses data is included with the next item down
It is or multinomial：The site information of user's access, the page info of user's access, this session information accessed, user information, page
Load time.
3. data analysing method according to claim 2, it is characterised in that the site information that the user accesses includes using
The site identity ID that family accesses, the page info that the user accesses include the page uniform resource position mark URL that user accesses,
The session information that this is accessed includes the session id of this access, and the user information includes User ID.
4. a kind of data analysis set-up, it is characterised in that the device includes：Data collection module, data analysis module and path
Setup module；Wherein,
The data collection module, for detecting the page node of access preset, receives at least two from page browser
A ping requests, the ping requests carry user accesses data, and the user accesses data is the page of user's access preset
Access data during node；Store at least two user accesses datas carried at least two ping requests；
The path setup module, for determining to need the path between at least two specific webpage nodes analyzed；
The data analysis module, for all user accesses datas according to storage, obtains in the path for needing to be analyzed
The conversion ratio between another specific webpage node is jumped to from a specific webpage node.
5. data analysis set-up according to claim 4, it is characterised in that
The user accesses data includes following one or more：User access site information, user access page info,
This session information accessed, user information, page load time.
6. data analysis set-up according to claim 5, it is characterised in that the site information that the user accesses includes using
The ID that family accesses, the page info that the user accesses include the page URL that user accesses, the session information that this is accessed
Include the session id of this access, the user information includes User ID.
7. a kind of data analysis system, it is characterised in that the system includes：Page browser and data analysis set-up；Wherein,
The page browser, for sending corresponding user accesses data to number in the page node of user's access preset
According to analytical equipment；Wherein, the page browser, specifically for sending ping requests to data analysis set-up, the ping please
Seek carrying user accesses data
The data analysis set-up is claim 4 to 6 any one of them data analysis set-up.
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| CN104267959B (en) * | 2014-09-30 | 2017-12-01 | 广州华多网络科技有限公司 | The method and apparatus that style sheet is set |
| CN106484717B (en) * | 2015-08-27 | 2019-12-10 | 北京国双科技有限公司 | Data profiling method and device for path navigation |
| CN106547761B (en) * | 2015-09-18 | 2020-01-07 | 北京国双科技有限公司 | Data processing method and device |
| CN105677827B (en) * | 2016-01-04 | 2019-03-29 | 百度在线网络技术（北京）有限公司 | A kind of acquisition methods and device of list |
| CN106294648B (en) * | 2016-08-03 | 2021-07-27 | 腾讯科技（深圳）有限公司 | Processing method and device for page access path |
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| US6961748B2 (en) * | 1998-10-27 | 2005-11-01 | Murrell Stephen J | Uniform network access |
| JP2002049553A (en) * | 2000-07-31 | 2002-02-15 | Network System:Kk | Instrument and method for advertisement effect measurement, advertisement effect measuring program, computer-readable recording medium with recorded advertisement effect measuring program, and dummy network position specification information generating device |
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