CN103269452B - A kind of ad content update method and device - Google Patents
A kind of ad content update method and device Download PDFInfo
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- CN103269452B CN103269452B CN201310203654.XA CN201310203654A CN103269452B CN 103269452 B CN103269452 B CN 103269452B CN 201310203654 A CN201310203654 A CN 201310203654A CN 103269452 B CN103269452 B CN 103269452B
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Abstract
This application provides a kind of ad content update method and device, described method comprises: obtain advertisement lastest imformation; The renewal promotional literature that real-time download described advertisement lastest imformation is corresponding; More fresh content is obtained, according to the current ad content represented of renewal content configuration obtained from described renewal promotional literature.Therefore, the application achieves the current ad content represented of real-time update, does not need to upgrade the current ad content represented again after upgrading upgrading to the embedded software in Set Top Box.
Description
Technical field
The application relates to digital TV field, particularly a kind of ad content update method and device.
Background technology
At present at digital TV field, ad content fixed storage, in Set Top Box, when set-top-box opening, is stored in ad content in Set Top Box by embedded software by fixing ways of presentation at set-top box users displaying interface out.Wherein, fixing ways of presentation refers to that Set Top Box is after determining the embedded software used, and is stored in advance in the ad content ways of presentation in Set Top Box, and for different ad content, is identical ways of presentation in the mode of set-top box users displaying interface.
Because current ad content needs to use embedded software in set-top box users displaying interface process, when needing at the ad content of set-top box users displaying interface to upgrade, need first to upgrade upgrading to the embedded software in Set Top Box, therefore the ad content that renewal represents only could be realized at present after upgrading upgrading embedded software, can not the ad content that represents of real-time update.
Summary of the invention
For solving the problems of the technologies described above, the application provides a kind of ad content update method, and to reach the object of the ad content that real-time update represents, technical scheme is as follows:
A kind of ad content update method, comprising:
Obtain advertisement lastest imformation;
The renewal promotional literature that real-time download described advertisement lastest imformation is corresponding;
More fresh content is obtained, according to the current ad content represented of renewal content configuration obtained from described renewal promotional literature.
Preferably, described acquisition advertisement lastest imformation comprises:
Receive Data Update advice note, and resolve described Data Update advice note, in result analytically, obtain advertisement lastest imformation.
Preferably, described renewal promotional literature comprises: upgrade advertisement configuration file and/or upgrade advertising pictures file;
Wherein, described renewal advertisement configuration file comprises program service identifier, advertising pictures position and advertising pictures title, wherein, described program service identifier is for describing program corresponding to advertising pictures, described advertising pictures position is for describing display position corresponding to advertising pictures, and described advertising pictures title is for describing the title of described advertising pictures;
When described renewal promotional literature is renewal advertisement configuration file, from described renewal promotional literature, obtains more fresh content, comprise according to the current ad content represented of renewal content configuration obtained:
Resolve described renewal advertisement configuration file, obtain the program service identifier recorded in described renewal advertisement configuration file, and obtain advertising pictures position and the advertising pictures title of advertising pictures corresponding to each program service identifier;
According to the advertising pictures title of the advertising pictures position of the program service identifier recorded, advertising pictures that each program service identifier is corresponding and advertising pictures corresponding to each program service identifier, obtain the advertisement link that each program service identifier of recording is corresponding;
The advertising pictures that described advertisement link uses is inquired about by described advertisement link, and downloads ad picture;
The advertising pictures of download is represented in the advertising pictures position that described advertisement link is corresponding;
Described renewal advertising pictures file comprises multiple advertising pictures;
When described renewal promotional literature is renewal advertising pictures file, from described renewal promotional literature, obtains more fresh content, comprise according to the current ad content represented of renewal content configuration obtained:
Renewal advertising pictures corresponding to each program is obtained from described renewal advertising pictures file;
Upgrade advertising pictures file corresponding to each program according to described renewal advertising pictures, and obtain the advertising pictures file after each program updating;
The advertisement link stored separately according to each program represents the advertising pictures in the advertising pictures file after described renewal.
Preferably, also comprise before the renewal promotional literature that described real-time download described advertisement lastest imformation is corresponding:
Obtain the second edition number that first version that described advertisement lastest imformation carries number and advertisement lastest imformation corresponding to the current ad content represented are carried;
Whether more described first version number and the described second edition be number consistent;
When described first version number and the described second edition are number inconsistent, perform and download renewal promotional literature corresponding to described advertisement lastest imformation in real time.
Preferably, also comprise after the renewal promotional literature that described real-time download described advertisement lastest imformation is corresponding:
Described renewal promotional literature is stored in the catalogue corresponding with upgrading promotional literature type;
Described renewal advertisement configuration file also comprises: advertising pictures type, and described advertising pictures type is for describing set top box type corresponding to advertising pictures.
A kind of ad content updating device, comprising:
First acquiring unit, for obtaining advertisement lastest imformation;
First download unit, the renewal promotional literature that the advertisement lastest imformation for downloading described first acquiring unit acquisition is in real time corresponding;
Dispensing unit, for obtaining more fresh content, according to the current ad content represented of renewal content configuration obtained in the renewal promotional literature from described first download unit download.
Preferably, described first acquiring unit specifically for receiving Data Update advice note, and resolves described Data Update advice note, obtains advertisement lastest imformation in result analytically.
Preferably, described renewal promotional literature comprises: upgrade advertisement configuration file and/or upgrade advertising pictures file;
Wherein, described renewal advertisement configuration file comprises program service identifier, advertising pictures position and advertising pictures title, wherein, described program service identifier is for describing program corresponding to advertising pictures, described advertising pictures position is for describing display position corresponding to advertising pictures, and described advertising pictures title is for describing the title of described advertising pictures;
When described renewal promotional literature is renewal advertisement configuration file, described dispensing unit comprises:
Second acquisition unit, for resolving described renewal advertisement configuration file, obtains the program service identifier recorded in described renewal advertisement configuration file, and obtains advertising pictures position and the advertising pictures title of advertising pictures corresponding to each program service identifier;
3rd acquiring unit, for the advertising pictures title according to the advertising pictures position of the program service identifier recorded, advertising pictures that each program service identifier is corresponding and advertising pictures corresponding to each program service identifier, obtain the advertisement link that each program service identifier of recording is corresponding;
Second download unit, for being inquired about the advertising pictures that described advertisement link uses by described advertisement link, and downloads ad picture;
First represents unit, represents the advertising pictures of download for the advertising pictures position corresponding in described advertisement link;
Described renewal advertising pictures file comprises multiple advertising pictures;
When described renewal promotional literature is renewal advertising pictures file, described dispensing unit comprises:
4th acquiring unit, for obtaining renewal advertising pictures corresponding to each program from described renewal advertising pictures file;
5th acquiring unit, for upgrading advertising pictures file corresponding to each program according to described renewal advertising pictures, and obtains the advertising pictures file after each program updating;
Second represents unit, and the advertisement link for storing separately according to each program represents the advertising pictures in the advertising pictures file after described renewal.
Preferably, also comprise:
6th acquiring unit, for obtaining the second edition number that the first version that carries of advertisement lastest imformation that described first acquiring unit obtains number and advertisement lastest imformation corresponding to the current ad content represented are carried;
Comparing unit, number whether consistent for more described first version number and the described second edition, when described first version number and the described second edition are number inconsistent, trigger described first download unit.
Preferably, also comprise:
Memory cell, for being stored in the catalogue corresponding with upgrading promotional literature type by described renewal promotional literature;
Described renewal advertisement configuration file also comprises: advertising pictures type, and described advertising pictures type is for describing set top box type corresponding to advertising pictures.
Compared with prior art, the beneficial effect of the application is:
In this application, when the current ad content represented needs to upgrade, Set Top Box only needs to obtain advertisement lastest imformation, then the renewal promotional literature that downloads ad lastest imformation is corresponding in real time, then from described renewal promotional literature, more fresh content is obtained, according to the current ad content represented of renewal content configuration obtained, achieve the current ad content represented of real-time update, do not need to upgrade the current ad content represented again after upgrading upgrading to the embedded software in Set Top Box.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present application, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the application, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is a kind of flow chart of a kind of ad content update method that the application provides;
Fig. 2 is a kind of sub-process figure of a kind of ad content update method that the application provides;
Fig. 3 is the another kind of sub-process figure of a kind of ad content update method that the application provides;
Fig. 4 is the another kind of flow chart of a kind of ad content update method that the application provides;
Fig. 5 is another flow chart of a kind of ad content update method that the application provides;
Fig. 6 is a kind of structural representation of a kind of ad content updating device that the application provides;
Fig. 7 is a kind of structural representation of the dispensing unit in a kind of ad content updating device of providing of the application;
Fig. 8 is the another kind of structural representation of the dispensing unit in a kind of ad content updating device of providing of the application;
Fig. 9 is the another kind of structural representation of a kind of ad content updating device that the application provides;
Figure 10 is another structural representation of a kind of ad content updating device that the application provides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present application, be clearly and completely described the technical scheme in the embodiment of the present application, obviously, described embodiment is only some embodiments of the present application, instead of whole embodiments.Based on the embodiment in the application, those of ordinary skill in the art are not making the every other embodiment obtained under creative work prerequisite, all belong to the scope of the application's protection.
The application provides a kind of ad content update method can obtain advertisement lastest imformation, secondly renewal promotional literature corresponding to described advertisement lastest imformation is downloaded in real time, then from described renewal promotional literature, more fresh content is obtained, according to the current ad content represented of renewal content configuration obtained.By enumerating embodiment, a kind of ad content update method that the application provides is described in detail below.
An embodiment
Refer to Fig. 1, it illustrates a kind of flow chart of a kind of ad content update method that the application provides, wherein, ad content update method shown in the present embodiment when to be Set Top Box be converted to start by shutdown or when Set Top Box by standby be converted to start time, to the detailed process that the current ad content represented of any one frequency upgrades, can comprise the following steps:
Step S11: obtain advertisement lastest imformation.
In the present embodiment, server is when determining the promotional literature needing in Set Top Box to upgrade, server can generate the advertisement lastest imformation corresponding with the promotional literature needing to upgrade, and advertisement lastest imformation is recorded in Data Update advice note (UpdateNotificationTable, UNT) in, the Data Update advice note recording advertisement lastest imformation sends by server, transmits in each frequency, and the Data Update advice note that each frequency receives is identical.Wherein, a frequency may a corresponding program, the also corresponding multiple program of possibility.
Renewal promotional literature corresponding for advertisement lastest imformation, while being sent by the Data Update advice note recording advertisement lastest imformation, also sends by server.Wherein, the renewal promotional literature that server sends comprises renewal advertisement configuration file and/or upgrades advertising pictures file.
Wherein, described renewal advertisement configuration file comprises program service identifier, advertising pictures position and advertising pictures title, wherein, described program service identifier is for describing program corresponding to advertising pictures, described advertising pictures position is for describing display position corresponding to advertising pictures, and described advertising pictures title is for describing the title of described advertising pictures.
Upgrade the js file that advertisement configuration file can be a JSON array, wherein the form of JSON array is { servceId:xxx, positionNo:xxx, location:xxx}
Wherein, the corresponding program service identifier of serviceId label, for describing program corresponding to advertising pictures.The corresponding advertising pictures position of positionNo label, for describing display position corresponding to advertising pictures.The corresponding advertising pictures title of Location label, for describing the title of described advertising pictures.
Described renewal advertising pictures file comprises multiple advertising pictures, and the type of advertising pictures can be jpg, gif, png etc., and the scope of the size of every pictures can be 10k to 20K, and the size upgrading advertising pictures file can be set to be not more than 2M.
Set Top Box is when being switched to any one program, whether real-time supervision has Data Update advice note to transmit in the frequency that this program is corresponding, in supervision to when having Data Update advice note to transmit in this frequency, Set Top Box receives described Data Update advice note, and resolve described Data Update advice note, obtain advertisement lastest imformation in result analytically.
After acquisition advertisement lastest imformation, the advertisement lastest imformation that Set Top Box meeting buffer memory gets.But after Set Top Box is closed, the advertisement lastest imformation of buffer memory can be lost, when Set Top Box is restarted, in Set Top Box, do not comprise the advertisement lastest imformation of buffer memory before closing.
Wherein, described advertisement lastest imformation carries version number, and the version number of the described version number renewal promotional literature that to be described advertisement lastest imformation corresponding.Such as, advertisement configuration file update information carries the version number upgrading advertisement configuration file, and advertising pictures file update information carries the version number upgrading picture file.
Step S12: download renewal promotional literature corresponding to described advertisement lastest imformation in real time.
When Set Top Box is converted to start by shutdown or when Set Top Box by standby be converted to start time, Set Top Box, after any one frequency gets advertisement lastest imformation first, directly performs and downloads in real time renewal promotional literature corresponding to described advertisement lastest imformation.
The detailed process of the renewal promotional literature that real-time download described advertisement lastest imformation is corresponding is: determining described renewal promotional literature position by upgrading descriptor, after determining described renewal promotional literature position, downloading in real time.What wherein upgrade descriptor description is the corresponding relation upgrading the program identifier of promotional literature and the transport stream identification symbol of Set Top Box place frequency, can determine described renewal promotional literature position according to the corresponding relation upgrading descriptor description.Upgrading descriptor is recorded in network information table (NetworkInformationTable, NIT), and Set Top Box receives described network information table while receiving Data Update advice note.
The renewal promotional literature that Set Top Box downloads at any one frequency is identical.
Step S13: obtain more fresh content from described renewal promotional literature, according to the current ad content represented of renewal content configuration obtained.
In the present embodiment, after any one frequency down loading updating promotional literature, more fresh content is obtained from the renewal promotional literature downloaded, and the current ad content represented of each program that this frequency of renewal content configuration of foundation acquisition is corresponding, to upgrade the current ad content represented of each program corresponding to this frequency.
When described renewal promotional literature is renewal advertisement configuration file, more fresh content is obtained from described renewal promotional literature, namely from described renewal advertisement configuration file, more fresh content is obtained, according to the current ad content represented of renewal content configuration obtained according to the current ad content represented of renewal content configuration obtained.
When described renewal promotional literature is renewal advertising pictures file, more fresh content is obtained from described renewal promotional literature, namely from described renewal advertising pictures file, more fresh content is obtained, according to the current ad content represented of renewal content configuration obtained according to the current ad content represented of renewal content configuration obtained.
When the current ad content represented of any one frequency needs to upgrade, Set Top Box only needs to obtain advertisement lastest imformation, the renewal promotional literature that real-time downloads ad lastest imformation is corresponding, then from described renewal promotional literature, more fresh content is obtained, according to the current ad content represented of renewal content configuration obtained, do not need to upgrade the current ad content represented again after upgrading upgrading to the embedded software in Set Top Box.
In said method step, upgrading advertisement configuration file can also comprise: advertising pictures type, wherein said advertising pictures type is for describing set top box type corresponding to advertising pictures.
Another embodiment
Refer to Fig. 2, Fig. 2 is a kind of sub-process figure of a kind of ad content update method that the application provides, shown in the present embodiment is when described renewal promotional literature is renewal advertisement configuration file, more fresh content is obtained from described renewal promotional literature, according to the detailed process of the current ad content represented of renewal content configuration obtained, can comprise the following steps:
Step S21: resolve described renewal advertisement configuration file, obtains the program service identifier recorded in described renewal advertisement configuration file, and obtains advertising pictures position and the advertising pictures title of advertising pictures corresponding to each program service identifier.
Due to upgrade advertisement configuration file be Set Top Box be switched to some frequencies time download, therefore after the described renewal advertisement configuration file of parsing, obtain the program service identifier recorded in described renewal advertisement configuration file, have the renewal of ad content according to which program on the program service identifier known Set Top Box place frequency obtained.After obtaining program service identifier, according to the renewal advertisement configuration file after parsing on the program that each program service identifier is corresponding, upgrade the current ad content represented.
Advertising pictures position and the advertising pictures title of advertising pictures corresponding to each program service identifier can be obtained in renewal advertisement configuration file analytically.
Step S22: according to the advertising pictures title of the advertising pictures position of the program service identifier recorded, advertising pictures that each program service identifier is corresponding and advertising pictures corresponding to each program service identifier, obtains the advertisement link that each program service identifier of recording is corresponding.
Step S23: inquire about the advertising pictures that described advertisement link uses by described advertisement link, and downloads ad picture.
In the present embodiment, inquire about by each self-corresponding advertisement link of each program service identifier the advertising pictures that each self-corresponding advertisement link of each program service identifier uses, and downloads ad picture.
Step S24: the advertising pictures representing download in the advertising pictures position that described advertisement link is corresponding.
The advertising pictures downloaded by each self-corresponding advertisement link of each program service identifier is represented in the advertising pictures position that each self-corresponding advertisement link of each program service identifier is corresponding.
As can be seen from said method step, can the different programs of the real-time update current ad content represented separately by upgrading advertisement configuration file.
Another embodiment
Refer to Fig. 3, Fig. 3 is the another kind of sub-process figure of a kind of ad content update method that the application provides, shown in the present embodiment is when described renewal promotional literature is renewal advertising pictures file, more fresh content is obtained from described renewal promotional literature, according to the detailed process of the current ad content represented of renewal content configuration obtained, can comprise the following steps:
Step S31: obtain renewal advertising pictures corresponding to each program from described renewal advertising pictures file.
Described renewal advertising pictures file comprises renewal advertising pictures corresponding to multiple program, each program updating separately current represent ad content time, from described renewal advertising pictures file, obtain each self-corresponding renewal advertising pictures.
Step S32: upgrade advertising pictures file corresponding to each program according to described renewal advertising pictures, and obtain the advertising pictures file after each program updating.
In the present embodiment, the detailed process upgrading advertising pictures file corresponding to each program according to the renewal advertising pictures that each program is corresponding is: judge whether there is the advertising pictures identical with described renewal advertising pictures title in the advertising pictures file that each program is corresponding, if exist, renewal advertising pictures corresponding for each program is replaced advertising pictures identical with described renewal advertising pictures title in advertising pictures file corresponding to each program, if do not exist, using renewal advertising pictures corresponding for each program as the advertising pictures in each self-corresponding advertising pictures file of each program.
Step S33: the advertisement link stored separately according to each program represents the advertising pictures in the advertising pictures file after described renewal.
In the present embodiment, the each self-corresponding advertising pictures file of each program in the updated, the advertising pictures position of the advertising pictures in each self-corresponding advertising pictures file of each program does not change, and only needs represent the advertising pictures in the advertising pictures file after renewal according to the advertisement link that each program stores separately.
Another embodiment
In the present embodiment, the basis of a kind of ad content update method shown in Fig. 1 expands another kind of ad content update method, and detailed process refers to Fig. 4.The wherein a kind of another kind of flow chart of ad content update method that provides for the application of Fig. 4, can comprise the following steps:
Step S41: obtain advertisement lastest imformation.
Step S42: download renewal promotional literature corresponding to described advertisement lastest imformation in real time.
Step S11 in a kind of ad content update method shown in step S41 with step S42 and Fig. 1 is identical with step S12, does not repeat them here.
Step S43: described renewal promotional literature is stored in the catalogue corresponding with upgrading promotional literature type.
In the present embodiment, in Set Top Box, different catalogues is set according to the type upgrading promotional literature, when upgrading promotional literature and comprising renewal advertisement configuration file and upgrade advertising pictures file, arrange in Set Top Box and upgrade advertisement configuration file directory and renewal advertising pictures file directory.
After down loading updating promotional literature, described renewal promotional literature is stored in the catalogue corresponding with upgrading promotional literature type.Described renewal promotional literature being stored in the catalogue corresponding with upgrading promotional literature type, being convenient to management and inquiry renewal promotional literature.
Step S44: obtain more fresh content from described renewal promotional literature, according to the current ad content represented of renewal content configuration obtained.
Step S13 in a kind of ad content update method shown in step S44 with Fig. 1 is identical, does not repeat them here.
Another embodiment
Refer to Fig. 5, it illustrates another flow chart of a kind of ad content update method that the application provides, wherein, shown in the present embodiment is when being cached with advertisement lastest imformation and promotional literature in Set Top Box, to the detailed process that the current ad content represented upgrades, can comprise the following steps:
Step S51: obtain advertisement lastest imformation.
Step S11 in a kind of ad content update method shown in step S51 with Fig. 1 is identical, does not repeat them here.
Step S52: obtain the second edition number that first version that described advertisement lastest imformation carries number and advertisement lastest imformation corresponding to the current ad content represented are carried.
In the present embodiment, the version number of the advertisement lastest imformation got in step S51 being carried is as first version number, and the version number of advertisement lastest imformation corresponding for current for the Set Top Box ad content represented being carried is as the second edition number.
The version number that the advertisement lastest imformation that wherein the current ad content represented of Set Top Box is corresponding is carried is the version number of the promotional literature of Set Top Box current cache.And the promotional literature of Set Top Box current cache comprises advertisement configuration file and advertising pictures file, advertisement configuration file and advertising pictures file have and belong to respective version number.
After acquisition first version number and the second edition number, perform step S53.
Step S53: whether more described first version number and the described second edition be number consistent.
In the present embodiment, whether more described first version number and the described second edition be number consistent, if to be first version number and the second edition number inconsistent for comparative result, then illustrate that the current ad content represented needs to upgrade, perform step S54.
In the present embodiment, when advertisement lastest imformation is advertisement configuration file update information, the first version number second edition number that the advertisement configuration file update information corresponding with the current ad content represented carries only needing more described advertisement configuration file update information to carry.In like manner, when advertisement lastest imformation is advertising pictures file update information, the first version number second edition number that the advertising pictures file update information corresponding with the current ad content represented carries only needing comparative advertising picture file lastest imformation to carry.Certainly, when advertisement lastest imformation be advertisement configuration file update information and advertising pictures file update information time, then the first version that carries of the first version that carries of comparative advertising configuration file lastest imformation number and advertisement configuration file update information corresponding to the Current ad content second edition of carrying number, advertising pictures file update information number and advertising pictures file update information corresponding to the Current ad content second edition number of carrying respectively.
Step S54: download renewal promotional literature corresponding to described advertisement lastest imformation in real time.
Step S55: obtain more fresh content from described renewal promotional literature, according to the current ad content represented of renewal content configuration obtained.
Step S12 in a kind of ad content update method shown in step S54 with step S55 and Fig. 1 is identical with step S13, does not repeat them here.
For aforesaid each embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the application is not by the restriction of described sequence of movement, because according to the application, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in specification all belongs to preferred embodiment, and involved action and module might not be that the application is necessary.
An embodiment
Corresponding with a kind of ad content update method shown in Fig. 1, refer to Fig. 6, present invention also provides a kind of ad content updating device, in the present embodiment, this device can comprise: the first acquiring unit 601, first download unit 602 and dispensing unit 603.Wherein:
First acquiring unit 601, for obtaining advertisement lastest imformation.
In the present embodiment, the first acquiring unit 601 specifically for receiving Data Update advice note, and resolves described Data Update advice note, obtains advertisement lastest imformation in result analytically.
In the present embodiment, the renewal promotional literature that the advertisement lastest imformation of the first acquiring unit 601 acquisition is corresponding comprises renewal advertisement configuration file and/or upgrades advertising pictures file.
Wherein, described renewal advertisement configuration file comprises program service identifier, advertising pictures position and advertising pictures title, wherein, described program service identifier is for describing program corresponding to advertising pictures, described advertising pictures position is for describing display position corresponding to advertising pictures, and described advertising pictures title is for describing the title of described advertising pictures.
Described renewal advertising pictures file comprises multiple advertising pictures.
First download unit 602, the renewal promotional literature that the advertisement lastest imformation for downloading described first acquiring unit 601 acquisition is in real time corresponding.
When Set Top Box is converted to start by shutdown or when Set Top Box by standby be converted to start time, first acquiring unit 601 of Set Top Box is after any one frequency gets advertisement lastest imformation first, and the first download unit 602 downloads renewal promotional literature corresponding to described advertisement lastest imformation in real time.
Dispensing unit 603, for obtaining more fresh content, according to the current ad content represented of renewal content configuration obtained in the renewal promotional literature from described first download unit 602 download.
When described renewal promotional literature is renewal advertisement configuration file, the structure of described dispensing unit 603 as shown in Figure 7, comprising: second acquisition unit 701, the 3rd acquiring unit 702, second download unit 703 and first represent unit 704.Wherein:
Second acquisition unit 701, for resolving described renewal advertisement configuration file, obtain the program service identifier recorded in described renewal advertisement configuration file, and obtain advertising pictures position and the advertising pictures title of advertising pictures corresponding to each program service identifier.
3rd acquiring unit 702, for the advertising pictures title according to the advertising pictures position of the program service identifier recorded, advertising pictures that each program service identifier is corresponding and advertising pictures corresponding to each program service identifier, obtain the advertisement link that each program service identifier of recording is corresponding.
Second download unit 703, for being inquired about the advertising pictures that described advertisement link uses by described advertisement link, and downloads ad picture.
First represents unit 704, represents the advertising pictures of download for the advertising pictures position corresponding in described advertisement link.
When described renewal promotional literature is renewal advertising pictures file, the structure of described dispensing unit 603 as shown in Figure 8, comprising: the 4th acquiring unit 801, the 5th acquiring unit 802 and second represent unit 803.Wherein:
4th acquiring unit 801, for obtaining renewal advertising pictures corresponding to each program from described renewal advertising pictures file.
5th acquiring unit 802, for upgrading advertising pictures file corresponding to each program according to described renewal advertising pictures, and obtains the advertising pictures file after each program updating.
Second represents unit 803, and the advertisement link for storing separately according to each program represents the advertising pictures in the advertising pictures file after described renewal.
In said apparatus, the renewal advertisement configuration file that renewal promotional literature corresponding to advertisement lastest imformation that first acquiring unit 601 obtains comprises can also comprise: advertising pictures type, wherein said advertising pictures type is for describing set top box type corresponding to advertising pictures.
Another embodiment
In the present embodiment, the basis of a kind of ad content updating device shown in Fig. 6 expands another kind of ad content updating device, concrete formation refers to Fig. 9.Wherein a kind of another kind of structure chart of ad content updating device that provides for the application of Fig. 9, the basis of a kind of ad content updating device shown in Fig. 6 also comprises: memory cell 901.
Memory cell 901, for being stored in described renewal promotional literature in the catalogue corresponding with upgrading promotional literature type.
Another embodiment
In the present embodiment, the basis of a kind of ad content updating device shown in Fig. 6 expands another ad content updating device, concrete formation refers to Figure 10.Wherein another structure chart of a kind of ad content updating device of providing for the application of Figure 10, the basis of a kind of ad content updating device shown in Fig. 6 also comprises: the 6th acquiring unit 1001 and comparing unit 1002.
6th acquiring unit 1001, for obtaining the second edition number that the first version that carries of advertisement lastest imformation that described first acquiring unit 601 obtains number and advertisement lastest imformation corresponding to the current ad content represented are carried.
Comparing unit 1002, number whether consistent for more described first version number and the described second edition, when described first version number and the described second edition are number inconsistent, trigger the first download unit 602.
It should be noted that, each embodiment in this specification all adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar part mutually see.For device class embodiment, due to itself and embodiment of the method basic simlarity, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
Finally, also it should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operating space, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or equipment and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or equipment.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment comprising described key element and also there is other identical element.
A kind of ad content update method provided the application above and device are described in detail, apply specific case herein to set forth the principle of the application and execution mode, the explanation of above embodiment is just for helping method and the core concept thereof of understanding the application; Meanwhile, for one of ordinary skill in the art, according to the thought of the application, all will change in specific embodiments and applications, in sum, this description should not be construed as the restriction to the application.
Claims (8)
1. an ad content update method, is characterized in that, comprising:
Obtain advertisement lastest imformation;
The renewal promotional literature that real-time download described advertisement lastest imformation is corresponding;
More fresh content is obtained, according to the current ad content represented of renewal content configuration obtained from described renewal promotional literature;
Described renewal promotional literature comprises: upgrade advertisement configuration file and/or upgrade advertising pictures file;
Wherein, described renewal advertisement configuration file comprises program service identifier, advertising pictures position and advertising pictures title, wherein, described program service identifier is for describing program corresponding to advertising pictures, described advertising pictures position is for describing display position corresponding to advertising pictures, and described advertising pictures title is for describing the title of described advertising pictures;
When described renewal promotional literature is renewal advertisement configuration file, from described renewal promotional literature, obtains more fresh content, comprise according to the current ad content represented of renewal content configuration obtained:
Resolve described renewal advertisement configuration file, obtain the program service identifier recorded in described renewal advertisement configuration file, and obtain advertising pictures position and the advertising pictures title of advertising pictures corresponding to each program service identifier;
According to the advertising pictures title of the advertising pictures position of the program service identifier recorded, advertising pictures that each program service identifier is corresponding and advertising pictures corresponding to each program service identifier, obtain the advertisement link that each program service identifier of recording is corresponding;
The advertising pictures that described advertisement link uses is inquired about by described advertisement link, and downloads ad picture;
The advertising pictures of download is represented in the advertising pictures position that described advertisement link is corresponding;
Described renewal advertising pictures file comprises multiple advertising pictures;
When described renewal promotional literature is renewal advertising pictures file, from described renewal promotional literature, obtains more fresh content, comprise according to the current ad content represented of renewal content configuration obtained:
Renewal advertising pictures corresponding to each program is obtained from described renewal advertising pictures file;
Upgrade advertising pictures file corresponding to each program according to described renewal advertising pictures, and obtain the advertising pictures file after each program updating;
The advertisement link stored separately according to each program represents the advertising pictures in the advertising pictures file after described renewal.
2. method according to claim 1, is characterized in that, described acquisition advertisement lastest imformation comprises:
Receive Data Update advice note, and resolve described Data Update advice note, in result analytically, obtain advertisement lastest imformation.
3. method according to claim 1, is characterized in that, also comprises before the renewal promotional literature that described real-time download described advertisement lastest imformation is corresponding:
Obtain the second edition number that first version that described advertisement lastest imformation carries number and advertisement lastest imformation corresponding to the current ad content represented are carried;
Whether more described first version number and the described second edition be number consistent;
When described first version number and the described second edition are number inconsistent, perform and download renewal promotional literature corresponding to described advertisement lastest imformation in real time.
4. method according to claim 1, is characterized in that, also comprises after the renewal promotional literature that described real-time download described advertisement lastest imformation is corresponding:
Described renewal promotional literature is stored in the catalogue corresponding with upgrading promotional literature type;
Described renewal advertisement configuration file also comprises: advertising pictures type, and described advertising pictures type is for describing set top box type corresponding to advertising pictures.
5. an ad content updating device, is characterized in that, comprising:
First acquiring unit, for obtaining advertisement lastest imformation;
First download unit, the renewal promotional literature that the advertisement lastest imformation for downloading described first acquiring unit acquisition is in real time corresponding;
Dispensing unit, for obtaining more fresh content, according to the current ad content represented of renewal content configuration obtained in the renewal promotional literature from described first download unit download;
Described renewal promotional literature comprises: upgrade advertisement configuration file and/or upgrade advertising pictures file;
Wherein, described renewal advertisement configuration file comprises program service identifier, advertising pictures position and advertising pictures title, wherein, described program service identifier is for describing program corresponding to advertising pictures, described advertising pictures position is for describing display position corresponding to advertising pictures, and described advertising pictures title is for describing the title of described advertising pictures;
When described renewal promotional literature is renewal advertisement configuration file, described dispensing unit comprises:
Second acquisition unit, for resolving described renewal advertisement configuration file, obtains the program service identifier recorded in described renewal advertisement configuration file, and obtains advertising pictures position and the advertising pictures title of advertising pictures corresponding to each program service identifier;
3rd acquiring unit, for the advertising pictures title according to the advertising pictures position of the program service identifier recorded, advertising pictures that each program service identifier is corresponding and advertising pictures corresponding to each program service identifier, obtain the advertisement link that each program service identifier of recording is corresponding;
Second download unit, for being inquired about the advertising pictures that described advertisement link uses by described advertisement link, and downloads ad picture;
First represents unit, represents the advertising pictures of download for the advertising pictures position corresponding in described advertisement link;
Described renewal advertising pictures file comprises multiple advertising pictures;
When described renewal promotional literature is renewal advertising pictures file, described dispensing unit comprises:
4th acquiring unit, for obtaining renewal advertising pictures corresponding to each program from described renewal advertising pictures file;
5th acquiring unit, for upgrading advertising pictures file corresponding to each program according to described renewal advertising pictures, and obtains the advertising pictures file after each program updating;
Second represents unit, and the advertisement link for storing separately according to each program represents the advertising pictures in the advertising pictures file after described renewal.
6. device according to claim 5, is characterized in that, described first acquiring unit specifically for receiving Data Update advice note, and resolves described Data Update advice note, obtains advertisement lastest imformation in result analytically.
7. device according to claim 5, is characterized in that, also comprises:
6th acquiring unit, for obtaining the second edition number that the first version that carries of advertisement lastest imformation that described first acquiring unit obtains number and advertisement lastest imformation corresponding to the current ad content represented are carried;
Comparing unit, number whether consistent for more described first version number and the described second edition, when described first version number and the described second edition are number inconsistent, trigger described first download unit.
8. device according to claim 5, is characterized in that, also comprises:
Memory cell, for being stored in the catalogue corresponding with upgrading promotional literature type by described renewal promotional literature;
Described renewal advertisement configuration file also comprises: advertising pictures type, and described advertising pictures type is for describing set top box type corresponding to advertising pictures.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109951304A (en) * | 2019-02-15 | 2019-06-28 | 广东九联科技股份有限公司 | A kind of ad data update system and method based on DTMB and 4G transmission technology |
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| CN104301792B (en) * | 2014-10-28 | 2018-02-13 | 四川金网通电子科技有限公司 | A kind of set top box ad system data adaptive method of reseptance of optimization |
| CN104796776B (en) * | 2015-03-20 | 2019-03-15 | 四川长虹电器股份有限公司 | The method of digital TV terminal update advertising pictures |
| CN105825772B (en) * | 2016-05-31 | 2018-10-19 | 京东方科技集团股份有限公司 | Update method, the advertisement machine system of a kind of advertisement machine and its ad content |
| CN108132990B (en) * | 2017-12-19 | 2022-05-31 | 五八有限公司 | Method and device for replacing APP built-in picture and storage medium |
| CN108833953B (en) * | 2018-07-10 | 2022-03-11 | 深圳市茁壮网络股份有限公司 | Method and device for acquiring advertisement data |
| CN109168046A (en) * | 2018-10-26 | 2019-01-08 | 四川长虹电器股份有限公司 | Ad data more new system |
| CN111586471A (en) * | 2019-02-19 | 2020-08-25 | 深圳市茁壮网络股份有限公司 | Advertisement playing control method and device |
| CN113741913A (en) * | 2020-08-03 | 2021-12-03 | 北京沃东天骏信息技术有限公司 | Picture configuration method, device and system and storage medium |
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| CN1929584A (en) * | 2006-09-22 | 2007-03-14 | 深圳创维－Rgb电子有限公司 | Method for real-time updating of digital media terminal advertising contents |
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