CN103226781A - Interactive system for advertisement player - Google Patents
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- CN103226781A CN103226781A CN2013101343786A CN201310134378A CN103226781A CN 103226781 A CN103226781 A CN 103226781A CN 2013101343786 A CN2013101343786 A CN 2013101343786A CN 201310134378 A CN201310134378 A CN 201310134378A CN 103226781 A CN103226781 A CN 103226781A
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Abstract
The invention provides an interactive system for an advertisement player, which comprises mobile equipment, the advertisement player and advertisement playing equipment, wherein the mobile equipment is used for collecting or/and editing data information, and sends the collected or/and edited information to the advertisement player directly based on a network; the advertisement player is used for receiving, storing and processing the information sent by the mobile equipment to form advertisement content to be played; and the advertisement playing equipment is connected with the advertisement player, and used for playing the advertisement content in the advertisement player. Correspondingly, the invention further provides another interactive system for the advertisement player. The two interactive systems for the advertisement player provide advertisement services for merchants based on local and networking modes respectively; requirements of the merchants on editing and displaying advertisements immediately are met; and a very good support platform is provided for advertisement interaction between the merchants.
Description
Technical field
The present invention relates to data communication technology field, relate in particular to a kind of advertisement machine interaction systems.
Background technology
In the prior art, the advertisement that advertisement playing device is play is made and editor based on following dual mode usually: first kind, adopt photography or picture pick-up device images acquired or video information, after by the advertisement editing equipment information issuing of being gathered being become complete advertisement, utilize portable flash memory devices such as u dish, portable hard drive to copy in the advertisement machine, play described ad content by the display device and the audio frequency apparatus that are connected with advertisement machine; Second kind, based on long-range connection advertisement playing device of the mode of internet or mobile communication and advertisement main control system, determine the ad content that advertisement playing device is to be played by the advertisement main control system, promptly the ad content of being play is made in advance and is stored by the advertisement main control system, and then sends it to each advertisement playing device.
Continuous propelling along with advertisement technology, the existing following shortcoming of above-mentioned dual mode is more and more significant: can not realize that playback equipment and the businessman that plays described advertisement carry out immediate interactive, for example, businessman's preparation is taken pictures certain new equipment to upload on the advertisement playing device and is play, but can only get in touch by operator with the advertisement main control system, with the equipment drawing of described shooting look like to go into operation merchant and described image is edited and analyzed to form advertisement, by the advertisement main control system described advertisement is back to the broadcast that advertisement playing device is realized above-mentioned image ad again based on the advertisement main control system.Thus, loaded down with trivial details advertisement interaction has brought bigger inconvenience to businessman, and very easily causes delaying of advertisement benefit.
Therefore, hope can propose a kind of advertisement machine interaction systems that addresses the above problem.
Summary of the invention
The purpose of this invention is to provide a kind of advertisement machine interaction systems, can be immediately, gather quickly, editor and playing advertisements.
According to an aspect of the present invention, provide a kind of advertisement machine interaction systems, this system comprises:
Mobile device is used for gathering or/and editing data information, and Network Based with gather or/and the information of editing directly is sent to advertisement machine;
Advertisement machine is used to receive, store and handle the information that mobile device sends, and forms ad content to be played;
Advertisement playing device links to each other with described advertisement machine, is used for the ad content of playing advertisements machine.
Preferably, with show on the advertisement playing device that described advertisement machine links to each other or two-dimensional code display or identification code in the divided frame of described advertisement playing device, when described portable terminal is imported or is taken described two-dimension code or identification code, automatically set up getting in touch between described mobile device and described advertisement machine or the described divided frame, so that described portable terminal gathered or/and the information of editing sends to the advertisement machine of setting up contact plays.
Preferably, described mobile device and advertisement machine communicate based on wifi, 2G, 3G or 4G.
Preferably, the information process of described advertisement machine also comprises:
Receive the data message that a plurality of mobile devices are uploaded synchronously, described information is processed processing, obtain advertisement to be played;
Described advertisement is sent to the advertisement playing device that links to each other with described advertisement machine, and controls described advertisement synchronous playing on described advertisement playing device.
Preferably, described advertisement playing device comprises display device and loudspeaker, and wherein, described display device comprises display, televisor, LED display, projector or set-top box.
Preferably, described mobile device collection is or/and editor's data message comprises image, audio or video data.
Another aspect of the present invention also provides a kind of advertisement machine interaction systems, comprising:
Mobile device is used for gathering or/and editing data information, and Network Based with gather high in the clouds management devices or/and the information of editing is sent to advertisement machine;
Advertisement machine is used to receive, store and handle the information that mobile device sends, and forms ad content to be played, and respective advertisement is mail to the high in the clouds management devices unifies to dispose;
The high in the clouds management devices, Network Based and described advertisement machine receives advertisement machine or/and the advertisement that mobile device is uploaded and described each advertisement machine carried out unified management or/and mobile device communicates;
Advertisement playing device links to each other with described advertisement machine, is used for the ad content of playing advertisements machine.
Preferably, described portable terminal and described high in the clouds management devices ICP/IP protocol Network Based or wifi, 2G, 3G, 4G mode and described advertisement machine communicate.
Preferably, described high in the clouds management devices comprises:
The high in the clouds information receiving module is used to receive the advertisement that the advertisement machine of communicating by letter with the high in the clouds management devices is uploaded;
The high in the clouds information collocation module based on the advertisement of uploading is analyzed, disposes time and advertisement machine object that described advertisement issues.
Preferably, the layoutprocedure of described high in the clouds information collocation module further comprises:
Advertisement is set exchanges mechanism,, tentatively determine time period, time cycle and the advertisement putting territorial scope that local advertising is play in the strange land according to the time period and the time cycle of this locality broadcast strange land advertisement;
The setting mechanism of bidding based on the price paid of businessman, is tentatively determined the territorial scope and the advertisement putting territorial scope of time period that local advertising plays in the strange land, time cycle, advertisement putting;
Collective advertising is exchanged the mechanism and the mechanism of bidding, and determines time period and time cycle and advertisement putting territorial scope that local advertising is play in the strange land.
Preferably, described high in the clouds information collocation module is analyzed also the advertisement of uploading and is comprised:
According to the product information that ad content, the residing geographic position of each advertisement machine, the residing territorial scope in this position, corresponding businessman manage, the advertisement that will be received on the advertisement machine of various places is issued to pointedly to be carried out real-time play the specific dealer shops of locality or regularly plays.
Preferably, described high in the clouds management devices carries out unified management to described each advertisement machine and also comprises: control described advertisement machine and show local advertising and/or strange land advertisement simultaneously with the form of picture segmentation.
Preferably, when described mobile device shows with the form of picture segmentation simultaneously in local advertising and strange land advertisement, described local advertising is edited.
Preferably, the extendability function of described advertisement machine support comprises that Zero queuing, two-dimension code show, 2 D code information is handled and registers according to the client and draws a lottery.
Preferably, described high in the clouds management devices based on the product information that the geographic position of ad content, described each advertisement machine, the residing territorial scope in this position, corresponding businessman are managed, customer type or/and the statistics and analysis of consumption habit of customers data, following sending advertisement or correspondent advertisement is offered the correspondent advertisement machine download.
Another aspect of the present invention also provides a kind of advertisement machine that is applied in the above-mentioned advertisement machine interaction systems.
Preferably, the private client collection that described mobile device base is installed thereon is or/and editing data information, and transmission Network Based is gathered or/and the information of editing.
Preferably, described professional client realizes uploading and downloading of data based on socket, and carries out point-to-point exchanges data by predefined url interface.
Compared with prior art, the present invention has the following advantages:
1) ad system provided by the invention can be showed advertisement and switch ad content flexibly based on existing advertisement playing device, provides cost savings;
2) ad system provided by the present invention both can have been realized the playing plan playing advertisements content according to prior setting, and the content that also can break for commercialsy artificially changes playing plan neatly, has promoted advertising results significantly;
3) in the ad system provided by the present invention, the Network Based or mobile communication protocol of mobile device and advertisement machine communicates, and has realized the real-time collection and the editor of advertisement; The mobile device Information Monitoring simultaneously that can also be connected based on a plurality of and described advertisement machine is edited immediately to the information of being gathered, and with this information uploading to advertisement machine, on playback equipment, show synchronously, satisfy the demand that businessman frequently changes ad content;
4) the present invention can be in conjunction with local and two kinds of Design Pattern of networking and playing advertisements content, the dirigibility and the practicality that have strengthened the advertisement editor and play;
5) advertisement machine of the present invention is providing on the basis of basic advertising function, and abundant extendability function can also be provided, as the Zero queuing of businessman's demand, two-dimension code show, 2 D code information is handled, register according to the client and draw a lottery etc.;
6) advertisement machine of the present invention can send request instruction to the high in the clouds management devices, the ad content that request will be downloaded, and determine according to certain rule whether described request is met by the high in the clouds management devices, improved the enthusiasm that businessman carries out the advertisement renewal.
Description of drawings
By reading the detailed description of doing with reference to the following drawings that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 (a) is the schematic block diagram of advertisement machine interaction systems in accordance with a preferred embodiment of the present invention;
Fig. 1 (b) is the schematic block diagram according to the advertisement machine interaction systems of another preferred embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing the present invention is described in further detail.
According to an aspect of the present invention, provide a kind of advertisement machine interaction systems.
Please refer to Fig. 1 (a), Fig. 1 (a) is the schematic block diagram of advertisement machine interaction systems in accordance with a preferred embodiment of the present invention.Shown in Fig. 1 (a), described system comprises:
Mobile device 101 is used for gathering or/and editing data information, and Network Based with gather or/and the information of editing directly is sent to advertisement machine;
Hereinafter will the course of work of the said equipment or device be described in detail.
Wherein, described mobile device include but not limited to such as data messages such as energy images acquired, audio or videos such as smart mobile phone, panel computer and to this information edit, the equipment of logical process such as ordering, for example, figure, footmark, montage in image or video, carry out picture composition operation and increase captions or the like.
Wherein, be equipped with on the described mobile device with described advertisement machine communicate supporting private client, described private client can also be used for edited image, audio, video data, for example, and editor's audio frequency and video special efficacy, increase roll titles and station symbol, increase footmark, deletion or merging video.Further, the described private client agreement of communicating by letter with described advertisement machine is the ICP/IP protocol of standard.Further, described private client can be based on mode and the described advertisement machine direct communication of wifi, 3G or 4G.Here said " direct communication " is meant that communicating by letter between portable terminal and the advertisement machine is transparent, real-time, do not need editor, affirmation and permission through third party device.Further, described private client is realized uploading and downloading of data based on socket (socket), and realizes and other equipment advertisement machine point-to-point exchanges data of carrying out as described by predefined network (url) interface.Further, described private client can also carry out breakpoint transmission.
Wherein, realize uploading of data based on socket and download further comprises: obtain the described corresponding socket identifier of using, send socket identifier and dependent instruction based on ICP/IP protocol.
Further, described private client also comprises interactive module, and described mobile device communicates based on interactive module and advertisement machine, and for example, smart mobile phone is sent to advertisement machine based on interactive module with the image ad that edits, and forms ad content to be played.Certainly, the information that mobile device mails on the advertisement machine can also can directly be sent to advertisement machine without any processing through anticipating, and by advertisement machine this information is processed processing.
Further, link to each other simultaneously with advertisement machine by at least one mobile device, described a plurality of mobile device can upload to the data message such as image or video content that institute gathers, edits on the advertisement machine simultaneously, by advertisement machine editor, the playing sequence that is made into advertisement to be played and definite described advertisement, the play position of described advertisement on display device etc.Typically, as adopt intelligent mobile devices such as smart mobile phone or panel computer to take pictures simultaneously or make a video recording, photo or video are uploaded on the same advertisement machine, show each ad content synchronously by the display device that links to each other with advertisement machine, each ad content can show simultaneously with the form of divided frame, also can show according to the order of sequence with the form of single-image.Preferably, each ad content of described demonstration does not disturb mutually.
On the corresponding relation between portable terminal and the advertisement machine, can be that a plurality of portable terminals are connected to same advertisement machine; A portable terminal is connected to a plurality of advertisement machine; A plurality of portable terminals are connected respectively to the different divided frames of same advertisement machine or the like corresponded manner.For the corresponding relation between the divided frame of setting up portable terminal and advertisement machine or advertisement machine easily, can be by on advertisement machine, showing a two-dimension code, perhaps each divided frame in advertisement machine shows different two-dimension codes respectively, when portable terminal is taken on the advertisement machine or during the two-dimension code in the divided frame, transmit separately ID by network mutually based on 2 D code information between portable terminal and the advertisement machine, and then set up the corresponding relation between them apace.After having set up corresponding relation, the position of setting up the advertisement machine of corresponding relation can be shown with the mode of map label on the portable terminal, some corresponding relation can be disconnected or recover according to user's needs portable terminal.Except matching by the two-dimension code of taking the advertisement machine demonstration, advertisement machine can also show an identification code that is used to match, this identification code of input promptly can realize the pairing of advertisement machine and portable terminal on portable terminal, and portable terminal needn't also can be realized long-range pairing near advertisement machine like this.
Wherein, described advertisement machine further comprises:
Information receiving module is mainly used in the information that sends on the mobile device that receives;
Microprocessor is used for the information that is received is edited and handled, and forms image ad content to be played;
Memory storage is used to store the ad related information that is received or edited.
Wherein, described information receiving module receives the mode of information can be for wireless or wired, communicates as ICP/IP protocol Network Based or wifi, 2G, modes such as 3G, 4G.
Further, advertising media's form of described advertisement machine support comprises: the common form that all kinds of mobile communication equipments such as text, audio frequency, video, image are supported, supported extendability function comprise that the Zero queuing of businessman's demand, two-dimension code show, 2 D code information is handled, according to client's function such as draw a lottery of registering.Typically, based on the scanning of little letter two-dimension code, advertisement machine is obtained sign (id) data of mobile device, and pushes corresponding discount, prize drawing information and provide such as services such as trivial games download, order goods, wifi online to mobile device.With the wifi online is example, the user can obtain the wifi function of surfing the Net by the two-dimension code that mobile device scans on the advertisement playing device, after the user inserts the wifi focus, automatically download and install correspondent advertisement software, and then can check correspondent advertisement information at leisure time, strengthened the dynamics of advertising.
Preferably, described advertisement machine is self-service little advertisement machine.
Further, described advertisement machine can also be controlled advertisement playing device and play a plurality of ad contents in the mode of picture segmentation, perhaps plays single ad content in the mode of single-image.
Wherein, described advertisement playing device receives image or the video ads that coupled advertisement machine sends, the broadcast that display device by wherein and loudspeaker carry out advertisement.Further, display device includes but not limited to equipment such as display, televisor, LED display, projector or set-top box.
Compared with prior art, the above-mentioned advertisement machine interaction systems that this paper provided has the following advantages:
Based on local mode or single cpu mode (referring to the advertisement machine unit) real-time manufacturing local advertising and real-time play on the playback equipment of this locality, by portable terminal flexibly apace with one or the pairing of many advertisement machine, directly portable terminal editor's advertisement transmission is play to the advertisement machine of pairing, greatly changed in the prior art advertisement editor's dirigibility, realized the advertising results that real-time generation shows in real time.
According to another aspect of the present invention, also provide the advertisement machine interaction systems of another kind of networking model, please refer to Fig. 1 (b), Fig. 1 (b) is the schematic block diagram according to the advertisement machine interaction systems of another preferred embodiment of the present invention.Shown in Fig. 1 (b), this system comprises:
Mobile device 201 is used for gathering or/and editing data information, and Network Based with gather high in the clouds management devices or/and the information of editing is sent to advertisement machine;
High in the clouds management devices 203, Network Based and described advertisement machine 202 receives advertisement that advertisement machine uploads and described each advertisement machine is carried out unified management or/and mobile device 201 communicates;
Wherein, described mobile device 201, advertisement machine 202 is similar or identical with advertisement playing device 204 and above-mentioned corresponding equipment 101,102,103 roles.Further, the data message of described mobile device 201 collections comprises but is not limited to image, audio or video information.Network Based, described mobile device 201 can will be gathered or editor's information be sent to described advertisement machine 202 or/and on the advertisement playing device 204, with described advertisement machine 202 or/and advertisement playing device 204 carries out information interaction.
On the corresponding relation between portable terminal and the advertisement machine, can be that a plurality of portable terminals are connected to same advertisement machine; A portable terminal is connected to a plurality of advertisement machine; A plurality of portable terminals are connected respectively to the different divided frames of same advertisement machine or the like corresponded manner.For the corresponding relation between the divided frame of setting up portable terminal and advertisement machine or advertisement machine easily, can be by on advertisement machine, showing a two-dimension code, perhaps each divided frame in advertisement machine shows different two-dimension codes respectively, when portable terminal is taken on the advertisement machine or during the two-dimension code in the divided frame, transmit separately ID by network mutually based on 2 D code information between portable terminal and the advertisement machine, and then set up the corresponding relation between them apace.After having set up corresponding relation, the position of setting up the advertisement machine of corresponding relation can be shown with the mode of map label on the portable terminal, some corresponding relation can be disconnected or recover according to user's needs portable terminal.
For simplicity's sake, at this, no longer describe in detail.Hereinafter mainly the course of work or the function of the high in the clouds management devices 203 of native system described in detail.
In native system, each advertisement machine can be arranged in different regions, described high in the clouds management devices 203 ICP/IP protocol Network Based or wifi, 2G, 3G, 4G mode communicate with the advertisement machine 202 and the mobile device of different regions, and each advertisement machine ad content to be played, advertisement sequential etc. are managed.Typically, communicate with advertisement machine and high in the clouds management devices and to be example, the advertisement machine 202 of various places uploads to high in the clouds management devices 203 with ad content, the high in the clouds management devices is through analyzing, filter, process and put in order the advertisement of being uploaded, with its according to certain rule downloading to advertisement machine or offer the download of correspondent advertisement machine.Equally, each mobile device also can Network Basedly send data or send association requests to the high in the clouds management devices.
Wherein, described high in the clouds management devices 203 comprises:
The high in the clouds information receiving module is used to receive the advertisement that the various places advertisement machine of communicating by letter with the high in the clouds management devices is uploaded, and receives data or request that described mobile device sends;
The high in the clouds information collocation module or/and data or request that described mobile device sends are analyzed, is carried out the relevant advertisements operation based on the advertisement that described advertisement machine is uploaded.
Wherein, the operation of described execution relevant advertisements includes but not limited to dispose ad content is issued to the time of respective advertisement machine, the mode that corresponding advertisement content is play (as picture display mode, ad playing order), download that corresponding advertisement content provides on advertisement playing device particular advertisement machine object etc.
Wherein, the layoutprocedure of described high in the clouds information collocation module further comprises:
Advertisement is set exchanges mechanism,, tentatively determine time period, time cycle and the advertisement putting territorial scope that local advertising is play in the strange land according to the time period and the time cycle of this locality broadcast strange land advertisement;
The setting mechanism of bidding based on the price paid of businessman, is tentatively determined the territorial scope and the advertisement putting territorial scope of time period that local advertising plays in the strange land, time cycle, advertisement putting;
Collective advertising is exchanged the mechanism and the mechanism of bidding, and determines time period and time cycle and advertisement putting territorial scope that local advertising is play in the strange land.
Particularly, with regard to mechanism is exchanged in advertisement, whether served, it is divided into local advertising and strange land advertisement by the commodity itself that businessman managed at advertisement.Usually, businessman plays local advertising in the management place of oneself.And the mechanism of exchanging of the advertisement in the present embodiment can encourage more businessman to play the strange land advertisement and obtain the right that corresponding local advertising is play in the strange land.Typically as, chafing dish restaurant A wants to release a advertising campaign, main target crowd be the white collar in the office building, electronic commerce center B wants to release the electronic correlation advertising campaign, hope obtains more commercial audience.So, the businessman of A can consider to play at head store the electronic promotional advertisement of B, and to exchange the chance of playing chafing dish advertising campaign advertisement in the B place for, the businessman of B also wishes have client can look out the electronic correlation advertising campaign after diet certainly.Certainly, this advertisement mechanism of exchanging is achieved alternately by the high in the clouds information collocation module of high in the clouds management devices 203 and the advertisement machine among A, the B.
With regard to the mechanism of bidding, the height according to each businessman's bid carries out bid ranking, and rank formerly person has preferential acquisition to play the chance of local advertising in the strange land.For example, according to recent bid ranking, A businessman ranks the first, and then gives the chance that its local advertising was play in the prime time of full advertising network.Certainly, the mechanism of bidding not is uniquely to determine in the strange land or full advertising network is play the right of priority of local advertising, and the quality that described right of priority can also collective advertising content itself, the factors such as advertisement benefit of shops of businessman itself are carried out comprehensive assessment.
Particularly, the advertisement machine of various places is Network Based in the native system links to each other with the high in the clouds management devices, by the high in the clouds management devices advertisement machine is carried out unified allotment, to carry out the accurate input of advertisement.Further, according to the statistics and analysis of product information, customer type, the consumption habit of customers or data that ad content, the residing geographic position of each advertisement machine, the residing territorial scope in this position, corresponding businessman are managed, be issued to the specific dealer shops of locality the advertisement accurately that will on the advertisement machine of various places, be received and carry out real-time play or regularly broadcast.I.e. advertisement of being thrown in all is based on specific target customers, plays to maximum dynamics the advertisement putting effect.For example, near the discounting sales promotion information certain cafe is rendered on the advertisement machine in this cafe and play; And for example, throw in its unified recently beauty treatment advertisement of upgrading at certain chain beauty salon in the whole nation.
Wherein, described advertisement machine can be controlled advertisement playing device and play a plurality of ad contents in the mode of picture segmentation, perhaps plays single ad content in the mode of single-image.Further, described high in the clouds management devices can also be realized the ad playing form of picture segmentation or single-image by the advertisement machine of control various places, for example, local advertising and/or the strange land advertisement form with picture segmentation is simultaneously displayed on the advertisement playing device.Further, under the situation that local advertising and strange land advertisement show simultaneously with the form of picture segmentation, based on the communication between advertisement machine and the mobile device, by operating described mobile device, the real-time edition local advertising is as the play content of deletion, increase or change local advertising.Preferably, the prerequisite that described mobile device is edited local advertising is the relevant information that does not influence the strange land advertisement, such as playing sequence, play content etc.
Further, described high in the clouds management devices also comprises the ad content filtering module, and whether the ad content that the user is uploaded is in conformity with law or morals are judged, and filters illegal or irrational ad content.For the advertisement of being filtered, it is not issued on any advertisement machine, and, do not offer any advertisement machine yet and download.
Further, described advertisement machine can initiatively send request instruction to the high in the clouds management devices, specifically comprises:
Advertisement machine sends the ad content download instruction to the high in the clouds management devices, and request high in the clouds management devices provides the download authority of particular advertisement;
The high in the clouds management devices receives described instruction and described instruction is analyzed, and determines whether to satisfy the request of described advertisement machine.
Compared with prior art, another advertisement machine interaction systems provided by the present invention has the following advantages:
1) based on the networking pattern, by the high in the clouds management devices advertisement machine ad content to be played is carried out unified allocation of resources, help the strong interaction of each businessman's marketing message;
2), improved the efficient of advertisement generation, editor, renewal and displaying significantly based on the intercommunication mutually of mobile device, advertisement machine with the high in the clouds management devices.
Above disclosed only is preferred embodiment of the present invention, can not limit the present invention's interest field certainly with this, and therefore the equivalent variations of doing according to claim of the present invention still belongs to the scope that the present invention is contained.
Claims (10)
1. advertisement machine interaction systems comprises:
Mobile device is used for gathering or/and editing data information, and with gather or/and the information of editing directly is sent to advertisement machine;
Advertisement machine is used to receive, store and handle the information that mobile device sends, and forms ad content to be played;
Advertisement playing device links to each other with described advertisement machine, is used for the ad content of playing advertisements machine.
2. system according to claim 1, it is characterized in that, with show on the advertisement playing device that described advertisement machine links to each other or two-dimensional code display or identification code in the divided frame of described advertisement playing device, when described portable terminal is imported or is taken described two-dimension code or identification code, automatically set up getting in touch between described mobile device and described advertisement machine or the described divided frame, so that described portable terminal gathered or/and the information of editing sends to the advertisement machine of setting up contact plays.
3. system according to claim 1 and 2 is characterized in that, the information process of described advertisement machine also comprises:
Receive the data message that a plurality of mobile devices are uploaded synchronously, described information is processed processing, obtain advertisement to be played;
Described advertisement is sent to the advertisement playing device that links to each other with described advertisement machine, and controls described advertisement synchronous playing on described advertisement playing device.
4. advertisement machine interaction systems comprises:
Mobile device is used for gathering or/and editing data information, and Network Based with gather high in the clouds management devices or/and the information of editing is sent to advertisement machine;
Advertisement machine is used to receive, store and handle the information that mobile device sends, and forms ad content to be played, and respective advertisement is mail to the high in the clouds management devices unifies to dispose;
The high in the clouds management devices, Network Based and described advertisement machine receives advertisement machine or/and the advertisement that mobile device is uploaded and described each advertisement machine carried out unified management or/and mobile device communicates;
Advertisement playing device links to each other with described advertisement machine, is used for the ad content of playing advertisements machine.
5. system according to claim 4, it is characterized in that, with show on the advertisement playing device that described advertisement machine links to each other or two-dimensional code display or sign in the divided frame of described advertisement playing device, when described two-dimension code or sign are imported or taken to described portable terminal, automatically set up getting in touch between described mobile device and described advertisement machine or the described divided frame, so that described portable terminal gathered or/and the information of editing sends to the advertisement machine of setting up contact plays.
6. according to claim 4 or 5 described systems, it is characterized in that described high in the clouds management devices comprises:
The high in the clouds information receiving module is used to receive the advertisement that the advertisement machine of communicating by letter with the high in the clouds management devices is uploaded;
The high in the clouds information collocation module based on the advertisement of uploading is analyzed, disposes time and advertisement machine object that described advertisement issues.
7. system according to claim 6 is characterized in that, the layoutprocedure of described high in the clouds information collocation module further comprises:
Advertisement is set exchanges mechanism,, tentatively determine time period, time cycle and the advertisement putting territorial scope that local advertising is play in the strange land according to the time period and the time cycle of this locality broadcast strange land advertisement;
The setting mechanism of bidding based on the price paid of businessman, is tentatively determined the territorial scope and the advertisement putting territorial scope of time period that local advertising plays in the strange land, time cycle, advertisement putting;
Collective advertising is exchanged the mechanism and the mechanism of bidding, and determines time period and time cycle and advertisement putting territorial scope that local advertising is play in the strange land.
8. system according to claim 6 is characterized in that, described high in the clouds information collocation module is analyzed also the advertisement of uploading and comprised:
According to the product information that ad content, the residing geographic position of each advertisement machine, the residing territorial scope in this position, corresponding businessman manage, the advertisement that will be received on the advertisement machine of various places is issued to pointedly to be carried out real-time play the specific dealer shops of locality or regularly plays.
9. system according to claim 4 is characterized in that, described high in the clouds management devices carries out unified management to described each advertisement machine and also comprises: control described advertisement machine and show local advertising and/or strange land advertisement simultaneously with the form of picture segmentation.
10. advertisement machine that is applied in claim 1 or the described advertisement machine interaction systems of claim 4.
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Application publication date: 20130731 |