CN103049853A

CN103049853A - Identifying device and verification method for authenticity of shop

Info

Publication number: CN103049853A
Application number: CN2012105557402A
Authority: CN
Inventors: 胡绍珠
Original assignee: Individual
Current assignee: Individual
Priority date: 2012-12-19
Filing date: 2012-12-19
Publication date: 2013-04-17
Anticipated expiration: 2032-12-19
Also published as: CN103049853B

Abstract

The invention discloses an identifying method for the authenticity of a shop. The method comprises the following steps: an authentication code is obtained from a certification information identification device arranged in the shop; a checking code of the shop is obtained from a server; a wireless terminal compares the consistency of the authentication code and the checking code; if the compared result is consistent, the wireless terminal presents a detailed code group of the shop, wherein the detailed code group of the shop comprises the authentication code and the shop telephone; the shop telephone directly guides voice call to a customer service system of the shop to carry out voice confirmation on the authentication code; and if the compared result is not consistent, the wireless terminal presents a vacant code or an alarm. The invention solves the problem of authenticity identification of exclusive shops in the product circulation process of manufacturers, and also comprises an identifying device for the authenticity of the shop.

Description

Shop true-false decision apparatus and verification method

Technical field

The present invention relates to a kind of data handling system and data verification method, particularly relate to a kind of data authenticity verification system and data verification method.

Background technology

Chain operation is ubiquity in the service industries such as China's retail trade, catering trade at present, so the chain operation site also becomes manufacturing and marketing fake retailer's the counterfeit object of emphasis.Many businessmans even complain and lawsuit because personation brand shop, chain store cause have been broken down whole brand image.

Hit product or service are faked, the circulation that often comes from certified products is chaotic, the consumer can't judge the true and false of brand shop or service, can only search information from the commodity itself of selling, because the frequent updating of fraud and anti-fraud means, cause the information asymmetry between consumer and terminal sale merchant, often can not determine the true and false of product according to single authentication means.Distinguish the true from the false from product itself and often only to cure the symptoms, not the disease, the certified products chain store that can't check personation occupies the end of circulation, on a large scale the counterfeit goods that can not be guaranteed of market quality.

And personation certified products brand shop, cost is lower, be easy to camouflage, business environment around easily incorporating obtains consumer's trust, often the reputation of hit product is caused huge blow in case lose leakage, so that the product sales volume declines to a great extent in the zone, how to verify that the true and false of joining brand shop's identity also is urgent problem in the certified products intermediate links.

Along with development communication technologies, can provide a technological approaches with feasibility for finishing brand shop's authentication by the customer service phone.

Be the patent document of CN01268663.8, CN99802690.5, CN01821340.5, CN03101955.2, CN200810135441.7, CN200710164070.0 and main framework and the function that the call center system the practical application can be recognized the call center from the patent No..

As shown in Figure 1, though the concrete structure of call center is not the same, but the customer service call Center Technology scheme of comparative maturity is divided into Access Layer usually, service layer and business support layer, Access Layer generally includes voice gateways and data gateway, voice gateways are used for access by the conventional voice calls of each communication network incoming call, data gateway is used for by the variety of protocol server, access various types of data messages, for example receiving e-mail by mail server calls out, receiving Web by www server calls out, instant communication server receives news in brief and calls out, and Fax Server is received faxes and called out etc.

Service layer comprises device or the modules such as cti server, automatic voice responding (IVR), Intelligence Selection seat (ACD), sound-recording function (VR), manual position are replied, query statistic, client information management, knowledge base.

Cti server mainly comprises main frame, voice plate card as the hardware foundation of data center, be mainly used in finishing the statistics of the editor of the establishment of the editor of the recording of voice, voice document and modification, system business process and modification, business datum file and modification, client access and number of times that analysis, service agent are talked about and service time statistics and the recording of service agent and client's conversation, monitor, look into tin; Also be used for finishing centre data library management and call center system maintenance.

The automatic voice responding device, by carrying out auto answer with the voice of prerecording or TTS text-to-speech technology is synthetic, the client can utilize the dual-audio phone, finishes information interaction by telephone key-press and call center, realizes voice guide.

The Intelligence Selection seat device is used for processing incoming call in batch, and sends these callings to associated responsibilities or technical ability each service apparatus or service agent by the substitute mode of appointment.

The sound-recording function device, for the telephone number of outside line being dialled in or being attended a banquet and transfer to, the channel number of use, the information recording /s such as incoming call time or dial-out time are in the middle of database, so that flexibly recording inquiry.

The manual position answering device, be used for the needs according to the client, the speech channel that to carry out automatic voice responding (IVR) is transferred on the manual position, and the client will carry out man-to-man talk with service agent, accepts the client and is scheduled to, answers client's query or input client's information.

The query statistic device, for the telephone traffic characteristic of effective statistical study each period (real-time, day, month, year), when automatically inquiring about according to the client, the content of inquiry, the time generation querying node tables of data of inquiry accumulates the client and likes data; Add up simultaneously the telephone traffic of each service agent, the duration of call is analyzed the operation flow operational factors such as service quality of call center with this.

Apparatus for client information management is used for ejecting user profile according to the incoming call automatic screen, and shows historical telephony recording, by the management to customer data, realizes accurately searching of customer data.The functions such as enforcement sale order, price control, reservation management, maintenance registration, client's return visit.

Knowledge base device is used for putting the product introduction of enterprise or the problem of client's management consulting in order knowledge base system, can make things convenient for the seat personnel to carry out information retrieval and consult.Make the seat personnel can answer accurately rapidly the problem that the client proposes, improve service quality.

The business support layer mainly is made of database, comprise Service Database, configuration database, workflow database and client information management database, each business module in the service layer, the software and hardware data of service sub-system circulate in each database, polymerization, form the basic data of call center, by cti server finishing service flow layout, each service sub-system data forms unified Storage Mapping corresponding relation in database, each subsystem is finished from simple automatic queuing by cooperation between data, call out synchronously and shift, the Multifunctional calling operation, multimedia call center, the miscellaneous service function of Virtual Call Center.

Utilize communication and the Computer-integrated of call center, can virtual central office be set for the phone of all certified products chain stores of manufacturer, brand shop, store a part of brand shop information in conjunction with utilizing database, certain trade company's authentication means is provided take manual type as manufacturer, but whole system efficient is excessively low, still has leak and the potential risks that can evade.

Summary of the invention

The method that the purpose of this invention is to provide a kind of shop truth identification solves the truth identification problem of brand shop in manufacturer's products in circulation process.

Another object of the present invention provides a kind of shop true-false decision apparatus, solves important information checking means single, inefficiency, the insecure technical matters of data check means in the proof procedure.

Shop of the present invention authenticity identification method, comprising following steps:

Obtain authentication code from the authentication information identity device that is placed in the shop;

Obtain the check code in shop from server;

Wireless terminal carries out comparison of coherence with described authentication code and described check code;

If described comparative result is consistent, then described wireless terminal presents the detailed code character in shop, the detailed code character in wherein said shop comprises described authentication code and shop phone, and described shop phone directly guides voice call to the customer service system in described shop that described authentication code is carried out the voice affirmation;

If described comparative result is inconsistent, then described wireless terminal presents idle bit or alarm.

Described present the detailed code character in shop in, described wireless terminal presents self gps coordinate, and carry out the difference computing by the shop gps coordinate in the detailed code character of described self gps coordinate and described shop, obtaining actual distance value, and presented by described wireless terminal.

Before described comparison of coherence, described wireless terminal obtains to carry out the data of index according to merchandise classification and address classes from server, and presents successively according to described authentication code.

The shop gps coordinate that comprises by the detailed code character in described shop and described self gps coordinate carry out the orientation computing, obtain the positioning map navigation from server.

Described acquisition authentication code at first activates described authentication information identity device by described wireless terminal, then obtains described authentication code.

Described acquisition authentication code comprises by wireless terminal activated sensors one by one, and the dissimilar authentication code of described authentication information identity device issue is gathered.

Described comparison of coherence comprises that wireless terminal contrasts described authentication code and described check code one by one, and each contrast difference is added up ranking operation, generates the comparison of coherence result.

The authentication code memory storage is used for storage and issue authentication code;

The check code indexing unit is used for storage and retrieval check code;

Data processing terminal, be used for described authentication code and described check code are carried out comparison of coherence, present the detailed code character in shop according to comparative result, the shop phone that comprises by the detailed code character in shop directly guides voice call to the customer service system in described shop that described authentication code is carried out the voice affirmation.

Described authentication code memory storage is comprised of the authentication information identity device, and described check code indexing unit is comprised of the call center, and described data processing terminal is comprised of wireless terminal,

Described authentication information identity device, adopt slab construction, front end face is provided with LED display, dull and stereotyped built-in wireless responder, wireless responder comprises one or more in NFC label, RFID label, the bluetooth answering device, and the graphical packing forms of described authentication code is by LED display storage and demonstration; The wireless package form of described authentication code is by wireless responder storage and broadcasting;

Described call center comprises auth response server, position response server and database,

Described check code is stored in the described database, and described database also is used for the storage store information related with check code,

The auth response server is used for the check code in the shop of storing in the searching database, merchandise classification information in the shop relevant with described check code of storing in the searching database simultaneously;

The position response server is used for the check code in the shop of storing in the searching database, the shop location coordinate information relevant with described check code of storing in the searching database simultaneously;

Described wireless terminal is comprised of display screen, message input device, signal pickup assembly, data processing equipment and radio transmitting device,

Display screen is used for the detailed code character in described shop is graphically shown;

Message input device, the selection that is used for inputting instruction or finishes the display screen idsplay order;

Signal pickup assembly is used for by built-in sensors described authentication code being gathered;

Data processing equipment is used for input or the described authentication code that gathers are identified, and forms request of data and sends respective server, and the reception server response data adds up ranking operation with the contrast difference of each described authentication code and described check code;

Radio transmitting device is used for by the voice call passage of telephone number foundation in described shop with the customer service system in described shop.

Described wireless terminal is arranged in the authentication information identity device, described signal pickup assembly is used for obtaining described self gps coordinate, described display screen is used for presenting the commodity data of described actual distance value, described index and address date, described positioning map, and the control signal that the LED display of described authentication information identity device receives described data processing equipment is finished and shown that power save mode switches.

Authenticity identification method of the present invention combines the signature mechanism security for the treatment of apparatus and unique authentication code issue form of authentication information identity device on the information of check code reliability of Call Center Server, the data terminal, so that the consumer can utilize the flexible mobility of wireless terminal to make up at any time truth identification process from different brand shops, guarantee the reliability of shop truth identification.Comparative result according to authentication code and check code, when showing the detailed code character in shop, wireless terminal sequentially extracts the shop phone information that comprises call center's virtual central office extension, directly set up the speech channel with the call center, finish the voice of authentication code are confirmed, avoid the illegal access of external data and control signal, strengthened the reliability of authentication code.When inconsistent results occurring, empty the detailed code character in shop and substitute demonstration idle bit or alarm, immediately empty the underload that data have guaranteed treating apparatus.

Interpolation arithmetic by the shop gps coordinate in the detailed code character of self gps coordinate and shop, dynamically be presented on the wireless terminal, can provide alternative data for the consumer, determine the concrete orientation in shop in the complicated business environment, guarantee the shop outside the authentication information identity device being placed in buildings or when slightly remote, still can obtain the accurate indoor location in shop.Can be used for judging simultaneously the reference position in some shops.

By obtaining to carry out the data of index according to merchandise classification and address classes from server, and present successively and detailed code character data substep can be received from server end, reduce the requirement to wireless communication bandwidth, present successively the processing load that has reduced wireless terminal.

By the computing of shop gps coordinate and described self gps coordinate, can reduce the data volume of server end transmission, improve the accuracy of map in the particular range, improve user's experience effect.

By first activating and authenticating message identification device, the authentication code of reentrying can prolong the serviceable life of authentication information identity device, and when avoiding not needing truth identification, each display device, the answering device of authentication information identity device move power consumption with all strength.

Wireless terminal one by one activated sensors can reduce the bandwidth demand of image data, and the treating apparatus of wireless terminal can be realized modularization framework simultaneously, adapts to the various wireless terminals of joining that hang down.

Utilize comparing difference accumulative total ranking operation, can set each authentication code and check code weighted value relatively, the authentication code of different packing forms can be cooperated with the sensor kind of wireless terminal, obtain as far as possible repeatedly comparison of coherence, so that the present invention can be according to the counterfeit characteristics of personation, the change weighted value improves the comparison of coherence strategy.

Shop of the present invention true-false decision apparatus, on existing call center framework, utilize authentication information identity device and wireless terminal perfect call center tradition human-machine interactive information proof procedure, realized in the authentication information identity device carrying out Data Matching with the authentication code of multi-form storage and check code in the database that is stored in the call center, finish consistency checking at wireless terminal, the response data of call center's feedback comprises the detailed code character in shop, comprise the authentication information identity device relevant location information at the scene, merchandise news, consistance contrast by check code and authentication code is verified the confidence level of brand shop.Multi-form authentication code by the corresponding shop check code that arranges in the authentication information identity device, the package feature that utilizes different packing forms to have, guaranteed that the corresponding authentication information of brand shop can't be copied fully, imitated, gather by the authentication code of wireless terminal to each form, compare with the check code of call center database, the data dependence that forms between each comparative result, greatly strengthened the dynamics to brand shop's authenticity verification, the detailed code character in shop of call center's feedback has the reliability of height, so that this shop true-false decision apparatus can be avoided the defective of single checking, so that becoming, the personation of brand shop can not realize.Shop of the present invention true-false decision apparatus can also take full advantage of effective combination that wireless terminal is finished item property and brand shop's geography information, provides according to consumer demand and goes to the navigation data of relevant brand shop.Can realize in advance selection, real-time searching, the navigator fix of doing shopping having shortened the shopping cycle.

Simultaneously the present invention utilizes the hardware facility of call center, can make up a series of business processing flow, service management flow, data update flow process for shop of the present invention true-false decision apparatus, while is in conjunction with original operation flow of call center, so that the service range of call center is more wide, promote the development potentiality of call center.

Wireless terminal is arranged in the authentication information identity device, can greatly simplify the circuit design difficulty of authentication information identity device, take full advantage of the existing integrated equipment of wireless terminal, increase function and the signal answering device kind of authentication information identity device, simultaneously the consumer is directly finished before the authentication information identity device.The authentication information identity device when having communication function, the authentication code of utilizing the authentication information identity device to have, and the truth identification function can be further used as the data terminal with identification and is used for the industries such as finance.

For the Entity Authorization behavior in all trades and professions, the present invention can also be widely used in the warrant photograph in the fields such as various services, standard and the authenticity verification of entity.

Below in conjunction with accompanying drawing shop of the present invention authenticity identification method and shop true-false decision apparatus embodiment are described further.

Description of drawings

Fig. 1 is the function structure schematic diagram at existing call center;

Fig. 2 is the structural representation of shop of the present invention true-false decision apparatus;

Fig. 3 is the structural representation of shop true-false decision apparatus embodiment 1 of the present invention;

Fig. 4 is the structural representation of wireless terminal among the shop true-false decision apparatus embodiment 1 of the present invention;

Fig. 5 is the structural representation of the signal pickup assembly of wireless terminal among the shop true-false decision apparatus embodiment 1 of the present invention;

Fig. 6 is the structural representation of the data processing equipment of wireless terminal among the shop true-false decision apparatus embodiment 1 of the present invention;

Fig. 7 is the structural representation of the radio transmitting device of wireless terminal among the shop true-false decision apparatus embodiment 1 of the present invention;

Fig. 8 is a kind of structural representation of authentication information identity device among the shop true-false decision apparatus embodiment 1 of the present invention;

Fig. 9 is the structural representation of call center among the shop true-false decision apparatus embodiment 1 of the present invention;

Figure 10 is the processing flow chart of shop of the present invention authenticity identification method;

Figure 11 utilizes shop true-false decision apparatus embodiment 1 of the present invention to carry out authentication code and information of check code method flow diagram one relatively;

Figure 12 utilizes shop true-false decision apparatus embodiment 1 of the present invention to carry out authentication code and information of check code method flow diagram two relatively;

Figure 13 utilizes shop true-false decision apparatus embodiment 2 of the present invention to carry out the schematic flow sheet one of a specific product brand shop truth identification;

Figure 14 utilizes shop true-false decision apparatus embodiment 2 of the present invention to carry out the schematic flow sheet two of a specific product brand shop truth identification;

Figure 15 is the structural representation of call center among the shop true-false decision apparatus embodiment 3 of the present invention;

Figure 16 is the workflow diagram one that shop true-false decision apparatus embodiment 3 of the present invention carries out truth identification;

Figure 17 is the workflow diagram two that shop true-false decision apparatus embodiment 3 of the present invention carries out truth identification

Figure 18 is the structural representation of the authentication information identity device of shop true-false decision apparatus embodiment 4 of the present invention.

Embodiment

Shop of the present invention true-false decision apparatus utilizes the network hardware and the database at existing call center.

As shown in Figure 2, shop of the present invention true-false decision apparatus comprises:

Authentication code memory storage A is used for storage and issue authentication code;

Check code indexing unit C is used for storage and retrieval check code;

Data processing terminal B, be used for described authentication code and described check code are carried out comparison of coherence, present the detailed code character in shop according to comparative result, the shop phone that comprises by the detailed code character in shop directly guides voice call to the customer service system in described shop that described authentication code is carried out the voice affirmation.

In the practical application, authentication code memory storage A can adopt a concrete authentication information identity device 01, and check code indexing unit C can adopt the server of one or several call centers, and data processing terminal B can adopt a concrete wireless terminal 02.

The authentication code of shop of the present invention true-false decision apparatus is different with the check code source, check code has height reliability, can carry out the comparison of coherence checking to one or more authentication codes, comparative result is accurate, when obtaining check code, also comprise the detailed code character in shop, wireless terminal directly extracts shop phone in the detailed code character in shop and sets up voice call with corresponding shop customer service system when comparative result is consistent, the authentication code that gathers is carried out voice to be confirmed, whole process need not artificially get involved, data compare automatically, extract, connect, guaranteed the closure of processing procedure and highly reliable, avoided processing procedure to be invaded by invalid data and instruction.

As shown in Figure 3, shop true-false decision apparatus embodiment 1 of the present invention comprises authentication information identity device 01, wireless terminal 02 and call center 03,

Authentication information identity device 01, various authentication codes and brand shop's information of obtaining the authorization after brand shop authenticates by manufacturer under being used for storing, issuing;

Wireless terminal 02, be used for gathering the authentication code of checking to be compared or receive query requests, forwarded call center 03 after the formation request of data, the response data that receipt of call center 03 sends, check code in the response data and authentication code are compared, after forming the consistency checking comparative result, the formatted response data show, finish the truth identification process;

Call center 03 is used for the receive data request, forms search argument and carries out database retrieval, and check code and related details that retrieval is obtained form response data, send wireless terminal 02;

Each hardware configuration of shop of the present invention true-false decision apparatus take full advantage of existing equipment and and system, so that the operation flow of data center can be more perfect, wireless terminal 02 and authentication information identity device 01 extended the service range of call center 03, and the reliability when having guaranteed that call center 03 is as customer service system.

As shown in Figure 4, wireless terminal 02 comprises display screen 021, message input device 022, signal pickup assembly 023, data processing equipment 024 and radio transmitting device 025,

Display screen 021 is used for the graphical demonstration of data;

Message input device 022 is used for the consumer according to the information input data of display screen or finishes data selection;

Signal pickup assembly 023 is used for gathering the various signals on the authentication information identity device;

Data processing equipment 024 is used for the signal of input or collection is identified, and forms request of data and also sends, and receives response data, and formation checking result data, is sent to the display screen demonstration;

Radio transmitting device 025 is used for connecting with wireless public communication network;

Wireless terminal 02 can be finished the authentication code collection simultaneously, and check code receives the comparison of coherence with both, and sets up the direct voice discriminating passage of shop phone and customer service system according to comparative result, finishes the voice discrimination process.

As shown in Figure 5, signal pickup assembly 023 comprises video acquisition device 023a, GPS device 023b, and RFID device 023c, NFC device 023d, the wireless signal response devices such as blue-tooth device 023e,

Video acquisition device 023a, the figure signal of collection authentication information device is sent to data processing equipment;

GPS device 023b, the coordinate signal of collection authentication information identity device is sent to data processing equipment;

RFID device 023c, the RFID signal of collection authentication information device is sent to data processing equipment;

NFC device 023d, the NFC signal of collection authentication information device is sent to data processing equipment;

Blue-tooth device 023e, the Bluetooth signal of collection authentication information device is sent to data processing equipment;

Signal pickup assembly 023 comprises the diversity collection that wireless signal sensor and vision signal sensor can be finished authentication code on the authentication information identity device 01, guarantees that the authentication code gatherer process is true, accurately.

As shown in Figure 6, data processing equipment 024 comprises demand analysis device 024a, chromacoder 024b, data forwarding device 024c, data decomposition device 024d, grouped data memory storage 024e, position data memory storage 024f, shop data storage device 024g, data presentation device 024h, grouped data treating apparatus 024i, position data processing unit 024j, shop data processing equipment 024k, verification msg treating apparatus 024l

Demand analysis device 024a is used for receiving input information, and steering order is analyzed, and the enabling signal harvester forms request of data, is sent to data forwarding device 024c;

Chromacoder 024b, the signal on the authentication information device that is used for gathering carries out format conversion and forms data to be certified;

Data forwarding device 024c is used for each request of data is sent to radio transmitting device;

Data decomposition device 024d, what be used for to receive that radio transmitting device sends respectively organizes response data, wherein Data classification stores processor;

Grouped data memory storage 024e is used for the commodity that memory response data check code and associated data comprise, the classified information of service;

Position data memory storage 024f is used for the commodity that memory response data check code and associated data comprise, the shop geographical location information that service is relevant;

Shop data storage device 024g is used for detailed authentication information and the merchandise news in the shop that memory response data check code and associated data comprise;

Grouped data treating apparatus 024i is used for the commodity data of response data is treated to Taxonomy Information;

Position data processing unit 024j is used for the position data of response data is treated to the shop positional information;

Shop data processing equipment 024k is for the authentication information that the shop detailed data of response data is treated to the shop;

Verification msg treating apparatus 024l is used for grouped data, position data, shop detailed data and the data to be verified of response data are compared, and forms the result data;

Data presentation device 024h is used for the response data format of result data or storage is formed the demonstration data, is sent to display screen;

Data processing equipment 024 is processed data transmission, data storage and data and is formed modular construction, each module is segmentation further, guaranteed operation so that treatment effeciency, can in time accept a plurality of pick-up transducers and carry out simultaneously signals collecting, do not cause dropout, the response data of classification storage has been simplified data handling procedure, can carry out step by step so that data are processed, and avoids wireless terminal in time to respond.

As shown in Figure 7, radio transmitting device 025 comprises data link setup device 025a, voice link apparatus for establishing 025b,

Data link setup device 025a is used for by the data link between wireless public communication network foundation and call center;

Voice link apparatus for establishing 025b is used for by the voice link between wireless public communication network foundation and call center.

Authentication information identity device 01 adopts slab construction, and front end face is printed with the graphical authorization identifying information that obtains after brand shop authenticates through manufacturer, comprises the graphical informations such as literal, figure, bar code, two-dimension code.

As shown in Figure 8, a kind of structure of authentication information identity device 01 is to adopt slab construction, and front end face is provided with LED display 016, is used for display graphics mandate authentication code and information; Flat board also is built-in with wireless quotation marks answering device, such as NFC label 011, RFID label 012, bluetooth answering device 013, is used for the authorization identifying information of emission different radio form.

Simultaneously, LED display 016 if long-time the demonstration compared power consumption, can cause shorten serviceable life owing to need to place for a long time external environment simultaneously, therefore need to carry out energy-conservation setting.

Under normal circumstances, 01 of authentication information identity device shows printing information, and LED display 016 does not start demonstration; Only have one or several wireless signal response device to keep the low power transmissions state, all the other wireless signal response devices keep dormant state;

When wireless terminal enters limited range, and after activating corresponding wireless signal sensor, after the wireless device of authentication information identity device 01 was replied normal operation power, LED display 016 just started demonstration.To reach energy-conservation effect.

As shown in Figure 9, call center 03 comprises

auth response server

034, and 031 of auth response server 034 and database are set up data channel;

Auth response server 034, be used for responding the verification msg request of wireless terminal 02, extract authentication code authentication information to be verified, be converted to search argument, form the database retrieval instruction, database 031 retrieves check code and associated data according to search instruction, and auth response server 034 forms response data with check code and associated data, sends wireless terminal 02;

Database 031, the configure base data of the operation result data of stored calls center 03 each server, result data, transformation result data, intermediate data, each server and respond the request of data of each server, the data retrieval of finishing in the database forms response data, finishes with the data of each manufacturer's product database, certified products brand shop database synchronous.

Call center 03 also comprises position response server 035,031 of position response server 035 and database are set up data channel, be used for responding the position data request of wireless terminal 02, extract positional information and the related information of wireless terminal 02, as the database retrieval conditional parameter, form the database retrieval instruction, database 031 according to database retrieval instruction database is retrieved, retrieve geographic coordinate information and the associated data of coupling, form response data, send wireless terminal 02;

Shop of the present invention true-false decision apparatus can be set up a plurality of collection approach of the authentication code information that gathers same brand shop, harvester by wireless terminal 02 correspondence passes to data processing equipment 024 with authentication code information, and the auth response server 034 that forms a plurality of request of data and be sent to call center 03 carries out data retrieval.The packing forms of multi-form authentication code information; be subjected to the protection of this encapsulating structure; therefore has high correlativity between the structured data that obtains after a plurality of data research results and check code compare; data processing equipment 024 can be used for judging authentication information identity device 01 according to the detailed code character data in shop that auth response server 034 returns; and the true and false of authentication code information; improve the accuracy of brand shop's authenticity verification, avoided the counterfeit of authentication information identity device 01.

Fast development along with wireless terminal 02, built-in data sampling sensor is tending towards variation, the authentication code packing forms of authorizing also can be diversified, so that authentication code information can be obtained by different pick-up transducers, authentication code information in each collection signal is separate, can guarantee so the mutual verification of authentication code in each collection signal, simultaneously by radio transmitting device 025 to the call center 03 auth response server 034 submit the multi-group data request to, the corresponding response data sets that auth response server 034 returns has greatly increased the reliability of comparison of coherence.Can greatly increase the difficulty of counterfeit brand shop, simultaneously data processing equipment 024 is built in the wireless terminal with dissimilar pick-up transducers, increase the Application Range of wireless terminal 02.

Shop of the present invention true-false decision apparatus can be with in brand shop or the special service truth identification process, authorize the comparison of request of authentication code, the request of data of brand shop's information, the geodata request combines, wireless terminal 02 can be finished the authentication code collection to authentication information identity device 01 simultaneously, coordinate collection to the consumer position, request of data and response process with the position response server both can have been finished, the relative position information of current location and certified products brand shop is provided to the consumer, also can finish request of data and response process with the auth response server, guide by the geographic position, authentication code and information of check code are relatively, associated data forms the detailed code character in shop, the shop details are presented to the consumer, directly finish the affirmation voice link of shop phone and customer service system and set up, stopped the personation of brand shop or special service, counterfeit.

As shown in figure 10, utilizing shop of the present invention true-false decision apparatus to carry out the shop authenticity identification method may further comprise the steps:

Step 1 obtains authentication code from the authentication information identity device 01 that is placed in the shop;

Step 2 is from the check code in server acquisition shop;

Step 3, wireless terminal 02 carries out comparison of coherence with described authentication code and described check code;

Step 4, if described comparative result is consistent, then described wireless terminal 02 presents the detailed code character in shop, the detailed code character in wherein said shop comprises described authentication code and shop phone, and described shop phone directly guides voice call to the customer service system in described shop that described authentication code is carried out the voice affirmation;

Step 5, if described comparative result is inconsistent, then described wireless terminal 02 presents idle bit or alarm.

Adopt this shop authenticity identification method, at first guaranteed the reliability of the shop data that the detailed code character in check code and shop comprises, next has guaranteed the dirigibility that in the comparison of coherence authentication code is gathered.Simultaneously, also guaranteed carry out speech when confirming wireless terminal 02 genuine and believable with the speech channel of setting up between customer service system accordingly, can not be access in illegal telephone system because of calling of external data.

As shown in figure 11, utilize shop of the present invention true-false decision apparatus, carry out a kind of method of brand shop's authentication information true and false authentication, concrete steps are as follows:

S10, log-on data treating apparatus 024;

S15, demand analysis device 024a send primary data to data presentation device 024h, judge the instruction type of message input device 022 input; Determining step adopts according to the built-in director data of described demand analysis device 024a, judges the order parameter type in the input data;

S20, when instruction type was the authenticity verification request instruction, execution in step was as follows:

S80, demand analysis device 024a enabling signal harvester 023, or outstanding message input media 022 input authentication code information; Setting up procedure is that demand analysis device 024a sends activation signal to signal pickup assembly 023, and signal pickup assembly 023 activates each sensor one by one;

S90 gathers multi-form authentication code information on the authentication information identity device 01; Acquisition step is for to gather one by one multi-form authentication code signal;

Or s92, input authentication code information;

S94, chromacoder 024b receive authentication code information and carry out format conversion, extract authentication code wherein, form data to be certified;

S82, demand analysis device 024a receive authentication code data formation certificate parameter, send request of data to the auth response server;

S96, database root return the check code and the associated data that retrieve to the auth response server according to the search argument of auth response server;

S98, the auth response server forms the detailed code character in shop as response data with the database retrieval result;

S84, data decomposition device 024d receives response data, and the associated data that wherein has identical check code is divided into groups by data type, deposits respectively grouped data memory storage 024e, position data memory storage 024f, shop data storage device 024g in;

S86, verification msg treating apparatus 024l finishes the check code of grouped data, position data, shop detailed data and the comparison of coherence of authentication code, forms comparative result; The contrast step according to the logic built strategy, with the data difference ranking operation, when data accumulative total difference reaches predetermined value, generates the comparison of coherence result for contrasting one by one check code and the authentication code of the detailed code character data in shop; Method is to carry out the data difference ranking operation by information of check code and a plurality of authentication code, also can be by the data difference ranking operation between information of check code and grouped data, position data, shop detailed data;

S87 carries out s88 when the comparison of coherence result is consistent, carry out s89 when the comparison of coherence result is inconsistent;

S88 is sent to data presentation device 024h with the detailed code character in shop, presents at display screen 021; Simultaneously, extraction shop phone and corresponding customer service system data communication device are crossed the voice link apparatus for establishing and are set up speech channel, finish the check code voice and confirm;

S89 is sent to data presentation device 024h with the idle bit of warning information and format, presents at display screen 021;

S105, poll-final;

As shown in figure 12, utilize shop of the present invention true-false decision apparatus, carry out a kind of method of brand shop's address information true and false authentication, concrete steps are as follows:

S10, log-on data treating apparatus 024;

S15, demand analysis device 024a send primary data to data presentation device 024h, judge the instruction type of message input device 022 input;

S20, when the decision instruction type was the classified inquiry instruction, execution in step was as follows:

S30, demand analysis device 024a receives required parameter and forms request of data, sends the grouped data request through data forwarding device 024c to the position response server;

S32, the response data of data decomposition device 024d receiving position response server is resolved commodity data and is deposited grouped data memory storage 024e in;

S34, grouped data treating apparatus 024i is treated to Taxonomy Information with commodity data, is sent to data presentation device 024h; Classifying step comprises one by one commodity is sorted, and forms the category index data of different classes of commodity;

S100, display screen 021 shows;

S105, poll-final;

S20, when the decision instruction type was the position enquiring instruction, execution in step was as follows:

S40, demand analysis device 024a receives required parameter, starts GPS device 023b, gathers current position signal, forms image data through chromacoder 024b, as required parameter; Step comprises that demand analysis device 024a sends activation signal to signal pickup assembly 023, and signal pickup assembly 023 activates the GPS device, gathers current position signal;

S42, demand analysis device 024a forms request of data, sends the shop position data request through data forwarding device 024c to the position response server;

S44, the response data of data decomposition device 024d receiving position response server is resolved the shop position data and is deposited position data memory storage 024f in;

S46, position data processing unit 024j is with the shop position data and self gps data forms and the actual distance value in shop, is sent to data presentation device 024h; Step comprises that position data processing unit 024j sorts to the shop one by one according to the wireless terminal position data, forms the shop position data take distance as related coefficient;

S100, display screen 021 shows;

S105, poll-final;

S20, when the decision instruction type was shop data query instruction, execution in step was as follows:

S50, demand analysis device 024a receives required parameter and forms request of data, sends the shop request of data through data forwarding device 024c to the position response server;

S52, the response data of data decomposition device 024d receiving position response server, parsing shop details, commodity data deposit shop data storage device 024g in;

S54, shop data processing equipment 024k are treated to the shop details details code character of format, are sent to data presentation device 024h;

S100, display screen 021 shows;

S105, poll-final;

S20, when the decision instruction type was the shop navigation instruction, execution in step was as follows:

S60, demand analysis device 024a searches the shop navigation data from position data memory storage 024f;

S62, judge that execution in step was as follows when data existed:

S68, position data processing unit 024j retrieve the shop from position data memory storage 024f navigation data formation navigation map is sent to data presentation device 024h;

S100, display screen 021 shows;

S105, poll-final;

S62, judge that execution in step was not as follows when data did not exist:

S64, demand analysis device 024a forms request of data, sends the shop position data request through data forwarding device 024c to the position response server;

S66, the response data of data decomposition device 024d receiving position response server is resolved position data and is deposited position data memory storage 024f in; Response data comprises the position data related with the shop coordinate;

S100, display screen 021 shows;

S105, poll-final;

S20, when the decision instruction type was shop customer service instruction, execution in step was as follows:

S70, demand analysis device 024a search the corresponding minute machine data of shop virtual central office from the data storage device 024g of shop;

S72, judge that execution in step was as follows when data existed:

S78, shop data processing equipment 024k is sent to data presentation device 024h from shop data storage device 024g with the graphical information of the data link of the corresponding extension set data formation of shop virtual central office and radio transmitting device 025;

S100, display screen 021 shows;

S105, poll-final;

S72, judge that execution in step was not as follows when data did not exist:

S74, demand analysis device 024a receives required parameter and forms request of data, sends the shop request of data through data forwarding device 024c to the position response server;

S76, the response data of data decomposition device 024d receiving position response server is resolved the shop details and is deposited shop data storage device 024g in;

S78, shop data processing equipment 024k is sent to data presentation device 024h from shop data storage device 024g with the graphical information of the data link of the corresponding extension set data formation of shop virtual central office and radio transmitting device 025; Step comprises that shop data processing equipment 024k forms the steering order that is used for activating the wireless terminal voice link that comprises minute machine data;

S100, display screen 021 shows;

S105, poll-final;

Utilize shop of the present invention true-false decision apparatus can finish in the channel of goods distribution the truth identification of brand shop, realized telling the brand shop of certified products mandate in numerous StoreFronts at bustling hot zones, got rid of other trade companies of same or similar decoration.The authentication code information that adopts different packing forms on the authentication information identity device is carried out the fully counterfeit very high difficulty that has, the consumer can also be by obtaining the authentication code information of some packing forms as authentication code to be verified simultaneously on same authentication information identity device, be treated to some groups of relevant request msgs by the verifying software in the mobile phone and be sent to auth response server 034, auth response server 034 extracts respectively organizes data to be verified, respectively as the database retrieval conditional parameter, form corresponding database retrieval instruction, be sent to database 031, database 031 is retrieved database according to each database retrieval instruction, retrieve the check code and the associated data that match and return auth response server 034, carry out the similar projects contrast between the data that auth response server 034 returns each database retrieval instruction, with comparing result form comprise the shop check code and in detail the detailed code character in shop of associated data return mobile phone as response data.After verifying software in the mobile phone receives response data, carry out the consistance contrast, when comparative result is consistent, the shop exhaustive division, the grouping information that comprise in the response data are presented on the screen, check for the consumer, from the detailed code character in shop, extract simultaneously the shop phone and respond the customer service phone and directly set up speech channel, finish the voice of authentication code are confirmed.When comparative result is inconsistent, the code group information of sky or warning information on screen, are checked for the consumer.

In embodiments of the invention 2, in the call center 03, auth response server 034 is the workstation of an employing windows system, there are data to be connected with wireless public telecommunication network foundation, set up data channel by internal communication network and the database server that database 031 is installed of call center 03.Each brand shop stores the check code of a correspondence in database, the various authentication informations of brand shop and relevant geography information and product data etc. all are associated with corresponding check code, form associated data.Wireless terminal 02 is a Samsung Android system smart mobile phone, checking feedback software as data processing equipment 024 is installed in the operating system of this mobile phone, the touch-screen of this mobile phone is as message input device 022, and camera and bluetooth equipment are as signal pickup assembly 023.

As shown in figure 13, in the embodiments of the invention 2, authentication information identity device 01 is a marking plate, the marking plate front is printed with the mandate authentication code information of the various written forms that obtain after brand shop authenticates through manufacturer, this information comprises brand shop's title, for example " Moutai (Spirit) industry Huang Si street, Beijing brand shop ", brand shop number, for example " MT010100088 ", call center's virtual customer service switchboard and extension number, for example " 4008200811 ", brand shop address are such as " No. 335 Building A two floor in Huang Si street, Beijing " etc.The wireless identification tags such as the bluetooth that the wireless responder of marking plate comprises, NFC, RFID are in low power consumpting state, and when a certain wireless signal acquiring sensor of handset starting, all wireless identification tags are activated, and issue the separately authentication code signal of wireless type.Verifying software on the mobile phone is sequentially finished the authentication code signals collecting of corresponding wireless type by the wireless signal sensor that starts one by one, closes self, avoid excessively taking the handset processes ability, causes mobile phone seemingly-dead, the waste cellular phone power supplies.

Marking plate is installed in the remarkable position of brand shop's shop front, in the time of need to carrying out the comparison of coherence checking to the authentication code information on the marking plate, at first start the verifying software on the mobile phone, select one or more authentication code information as information to be verified from marking plate, for example brand shop numbers " MT010100088 ", number in the display interface input brand shop that verifying software provides by touch-screen, or starting camera by verifying software identifies from this brand shop's numbering figure of marking plate collection, verifying software is treated to request of data with this brand shop's numbering as certificate parameter, radio transmitting device by mobile phone is sent to auth response server 034, auth response server 034 will be verified the brand shop's numbering extraction in the request msg, as the database retrieval conditional parameter, form the database retrieval instruction, be sent to database 031, database 031 according to database retrieval instruction database is retrieved, retrieve the check code and all kinds of detailed datas of the brand shop related with check code that match, address date with the check code association, name data, label data, the associated datas such as phone data and check code return auth response server 034, auth response server 034 is merged into the detailed code character in shop with check code and associated data, forms response data and returns mobile phone.

Verifying software in the mobile phone carries out comparison of coherence with check code and authentication code after receiving response data, and at first verifying software is weighted according to the comparing difference of built-in authentication code type weight coefficient to authentication code and check code, forms the weighted results of truth or falsity.The type weight coefficient of graphical authentication code is lower than the type weight coefficient of wireless signal authentication code, when having the authentication code of a plurality of collections, the comparing difference weighted results of each authentication code and check code is added up the comparative result of formation truth or falsity.When more consistent grouped data in the detailed code character in shop, position data, shop detailed data being formatted as the demonstration data is presented on the display screen.Speech channel is set up in the virtual central office extension of corresponding call center in the shop of extracting simultaneously in the detailed code character in shop, check code is carried out voice confirm.Showing that the corresponding voice of screen display connect button, on display screen, also show switching push button, be used for switching the certified products brand shop various details corresponding with check code.When more inconsistent, empty the detailed code character in shop, showing screen display idle bit group or warning information.

As shown in Figure 8, GPS locating device 015 and communicator 014 can also be installed on the marking plate, the coordinate information of this marking plate numbering that regularly GPS locating device 015 is recorded by communicator 014 is sent to position response server 035, position response server 035 extracts the marking plate numbering as the database retrieval conditional parameter, form the database retrieval instruction, be sent to database 031, database 031 according to database retrieval instruction database is retrieved, retrieve the mandate coordinate home position response server 035 of this marking plate, position response server 035 compares mandate coordinate and the current coordinate of this marking plate, determines whether the position is illegally moved.Can guarantee the consistance of authentication information identity device 01 and corresponding certified products brand shop by this marking plate.

Can also be included in LED display 016 1 sides on the marking plate of the present embodiment and be provided with phone 017, be used for the interactive voice on-the-spot and call center; Flat board is built-in with communicator 014, is used for the data link of foundation and call center; GPS locating device 015 is for the positional information of determining the authentication information identity device; Camera 018 is used for linking up with the video of call center; Utilize phone to cooperate integrated camera can finish with call center's virtual central office the business activities such as the affirmation of location, realization shop, commodity inquiry, business meeting, evaluation complaint, and on-the-spot report.

In embodiments of the invention 2, in the call center 03, position response server 035 is the workstation of an employing windows system, there are data to be connected with wireless public telecommunication network foundation, set up data channel by internal communication network and the database server that database 031 is installed of call center 03.Each brand shop stores the check code of a correspondence in database, the various authentication informations of brand shop and relevant geography information and product data etc. all are associated with corresponding check code, form associated data.Wireless terminal 02 is a Samsung Android system smart mobile phone, checking feedback software as data processing equipment 024 is installed in the operating system of this mobile phone, the touch-screen of this mobile phone is as message input device 022, and GPS chip, camera and bluetooth equipment are as signal pickup assembly 023.

As shown in figure 14, when carrying out the product inquiring and authenticating, at first start the checking feedback software on the mobile phone, checking feedback software provides initial product classification information to select for keyboard or touch-screen at display screen, for example select forward purchasing commodity " Guizhou Maotai ", checking feedback software utilization forward purchasing commodity data forms request of data, position response server request msg to the call center, after the data processing with response, showing the different merchandise classification of screen display successively, the brand shop's quantity and the zone name that have these classification commodity in the localized area of corresponding goods classification, for example, show at first successively " drinks " classification that shows according to the commodity classification retrieve data, then show successively the brand shop's partition information that shows according to geology classification retrieve data, such as " Xidan ", " Madian Flyover ", " San Litun " etc., also demonstrate simultaneously the quantity of this super specialist shop in the same area, provide geographical area information to select for keyboard or touch-screen, to limit the geographic range of selected super specialist shop.For example selected " Madian Flyover ", checking feedback software startup GPS chip reads the current location information of mobile phone, current location information is treated to position data request with forward purchasing merchandise news as search argument, be sent to position response server 035 by mobile phone, position response server 035 extracts the forward purchasing merchandise news in the position data request and mobile phone position information as the database retrieval conditional parameter, form the database retrieval instruction, be sent to database 031, database 031 according to database retrieval instruction database is retrieved, retrieve geographic coordinate information and the associated data of each certified products brand shop of the forward purchasing commodity that mate with mobile phone location, geographic coordinate information comprises the map vector data of corresponding brand shop, the destination name data, destination standard coordinate data, destination outward appearance picture etc., associated data comprises the address date related with brand shop, name data, label data, phone data etc., geographic coordinate information and associated data home position response server 035.Position response server 035 returns geographic coordinate information and associated data merging formation response data to mobile phone.

After verifying software in the mobile phone receives response data, self gps data difference of the position data of each brand shop in geographic coordinate information and the associated data and mobile phone is calculated, form the actual distance value with each brand shop, and according to the position data of each brand shop, carry out the orientation computing, by actual distance value generating direction figure, be formatted as with each shop address date and be presented on the display screen after showing data, select for keyboard or touch-screen.

For example after selected " Madian Flyover ", calculate the actual range of this regional inside circumference brand shop according to difference, and concrete orientation angles, generate in proportion the relative position relation topological diagram with each brand shop of periphery, be presented on the display screen.

For example after selected " Huang Si street brand shop ", calculate actual range with brand shop according to difference, relative orientation angle between the two, take self gps coordinate as display screen lower left corner coordinate, take brand shop's coordinate as display screen upper right corner coordinate, form the demonstration border of position data, position data in this scope is shown, the navigation map of this brand shop is gone in formation, variation along with self gps coordinate, the demonstration boundary dynamics of position data changes, and along with close brand shop coordinate, the position data precision of demonstration progressively improves.

For example after selected " Huang Si street brand shop ", verifying software is in the various exhaustive division information that show this brand shop of screen display, be provided with simultaneously the navigation map button, the navigation map of this brand shop is gone in link from mobile phone location, also be provided with customer service exchange button, the voice channel of brand shop's extension set of link and call center.So that the consumer realizes the search of certified products brand shop, finish the navigation of certified products brand shop.After arriving the destination, can by examining the information on the authentication information identity device, further confirm certified products brand shop.

Realizing the guide consumption person arriving certified products brand shop, to carry out the concrete steps of certified products checking as follows:

Start verifying software; Showing screen display product classification information;

By the selected forward purchasing of touch-screen commodity " Guizhou Maotai ";

Provide geographical area information at display screen;

By the selected geographic range " Madian Flyover " of touch-screen;

Verifying software starts the current location information that the GPS chip gathers mobile phone;

Verifying software forms position data request with current location information and forward purchasing merchandise news, is sent to the position response server by mobile phone;

The position response server extracts current location information and is sent to database with forward purchasing merchandise news as search argument formation search instruction;

The database retrieval instruction retrieves geographic coordinate information and the associated data of each certified products brand shop of the forward purchasing commodity that mate with mobile phone location, home position response server;

The position response server returns geographic coordinate information and associated data merging formation response data to mobile phone;

After verifying software receives response data, be formatted as with the position data of each brand shop in geographic coordinate information and the associated data, with actual range, the shop address date of mobile phone and show that data are presented on the display screen;

By touch-screen selected " Huang Si street brand shop ";

Verifying software is at the various exhaustive division information, navigation map button, the customer service exchange button that show this brand shop of screen display;

By the selected navigation map button of touch-screen, show the navigation map that goes to this brand shop from mobile phone location;

By the selected customer service exchange button of touch-screen, the voice channel of brand shop's extension set of foundation and call center.

By above step, can finish search, filtration and location and navigation to certified products brand shop, authorization service, improve the accuracy with the checking of geography information correlativity.The guide consumption person goes to the brand shop of mating most with its demand.

As shown in figure 15, in embodiments of the invention 3, call center 03 also comprises WEB server 033, with call center's 03 access public information network, be used to consumer, wireless terminal 02, manufacturer, certified products brand shop access call center that unified data-interface is provided, WEB server 033 is connected with database 031, will submit to database 031 to process, store at the customer data of client input; From database, read the website structure data and the structure of web page parameter that preset, the data of storing in the database are converted to the issue of standard webpage as required;

The call center also comprises data configuration server 036, is connected with WEB server 033, provides management interface by WEB server 033 to client, is used for the client terminal to customize user data; Data configuration server 036 is according to the collocation strategy in the database 031 and data-interface parameter, send structure of web page parameter dissimilar, the different rights client to WEB server 033, WEB server 033 forms the standard webpage according to the structure of web page parameter with data-interface and is sent to client, and client is the renewal of completing user data as required;

The call center also comprises service managing server 032, as manufacturer's managing virtual exchange, virtual extension set, the verify data of managing each certified products brand shop; Set up identifying procedure, the authentication intermediate data of different step in the database 031 authentication storage flow process; For the certified products brand shop that finishes identifying procedure distributes virtual extension, check code; Set up the incidence relation of authentication code and check code, set up the incidence relation of check code and different physical package structure authentication code, record the characteristic parameter of various physical package structures, form the associated data of check code; Finish check code and be used for checking and the data statistics of feeding back, form consumer's distributed data.

As shown in figure 16, utilize shop true-false decision apparatus embodiment 3 of the present invention, the method that manufacturer manages brand shop's data, concrete steps are as follows:

S300, manufacturer's application;

S310, the certified products net carries out aptitude checking;

S320 judges whether qualification is qualified;

S330, qualified then call center opens virtual central office, and service managing server is set up the data structure that virtual central office and call center's basic business are complementary in database;

S340, the call center opens virtual central office, and service managing server is set up the data structure that virtual central office and call center's basic business are complementary in database;

S345, the synchronous manufacturer of service managing server certified products commodity data and information change being stored in the database;

S350, service managing server receives brand shop's verify data;

S360 judges whether qualification is qualified;

S370, qualified then service managing server are that brand shop distributes virtual extension, set up the data structure that is complementary with call center's basic business in database, distribute check code;

S380 sets up the incidence relation of authentication information and check code, sets up the authentication code incidence relation of check code and different physical package structure, records the characteristic parameter of various physical package structures, forms the check code associated data in database;

S390, certified products brand shop data generate complete;

As shown in figure 17, utilize shop true-false decision apparatus embodiment 3 of the present invention, brand shop or manufacturer finish the update method to commodity data, associated data and information, and concrete steps are as follows:

S400, client proposes the data configuration request;

S410, the WEB server is forwarded to the data configuration server with configuring request;

S420, the data configuration server is determined type and authority according to client-side information, to data base querying collocation strategy and data-interface parameter;

S430, the data that the data configuration server returns according to database send structure of web page parameter dissimilar, the different rights client to the WEB server;

S440, the WEB server forms the standard webpage according to the structure of web page parameter with data-interface and is sent to client;

S450, client is the renewal of completing user data as required;

Utilize the verification process that shop of the present invention true-false decision apparatus can complete monitoring brand shop, dynamic management certified products brand shop newly-built, change the address and cancel, avoid occurring administrative vulnerability.Certified products brand shop can rely on native system to carry out brand promotion, and then enlarges the sales volume of product.

As shown in figure 18, in embodiments of the invention 4, wireless terminal 02 is set in authentication information identity device 01.

On the basis that guarantees the present embodiment integrality, marking plate among the embodiment 2 can be simplified greatly, take full advantage of communicator and the harvester of wireless terminal 02, namely realize the communication function of authentication information identity device 01, also realized the function that 02 settling signal of authentication information identity device 01 and other wireless terminals gathers.Utilize simultaneously the sensor of wireless terminal 02 can also finish the GPS location and audio frequency and video mutual.In embodiment 4, authentication information identity device 01 when having communication function, the authentication code of utilizing authentication information identity device 01 to have, and the truth identification function can be further used as the data terminal with identification and is used for the industries such as finance.

Above-described embodiment is described preferred implementation of the present invention; be not that scope of the present invention is limited; design under the prerequisite of spirit not breaking away from the present invention; various distortion and improvement that those of ordinary skills make technical scheme of the present invention all should fall in the definite protection domain of claims of the present invention.

Claims

1. shop authenticity identification method is characterized in that may further comprise the steps:

Obtain authentication code from the authentication information identity device (01) that is placed in the shop;

Obtain the check code in shop from server;

Wireless terminal (02) carries out comparison of coherence with described authentication code and described check code;

If described comparative result is consistent, then described wireless terminal (02) presents the detailed code character in shop, the detailed code character in wherein said shop comprises described authentication code and shop phone, and described shop phone directly guides voice call to the customer service system in described shop that described authentication code is carried out the voice affirmation;

If described comparative result is inconsistent, then described wireless terminal (02) presents idle bit or alarm.

2. shop as claimed in claim 1 authenticity identification method is characterized in that:

Described present the detailed code character in shop in, described wireless terminal (02) presents self gps coordinate, and carry out the difference computing by the shop gps coordinate in the detailed code character of described self gps coordinate and described shop, obtaining actual distance value, and presented by described wireless terminal (02).

3. shop as claimed in claim 1 or 2 authenticity identification method is characterized in that:

Before described comparison of coherence, described wireless terminal (02) obtains to carry out the data of index according to merchandise classification and address classes from server, and presents successively according to described authentication code.

4. shop as claimed in claim 3 authenticity identification method is characterized in that:

5. such as the arbitrary described shop of claim 1 to 4 authenticity identification method, it is characterized in that:

Described acquisition authentication code at first activates described authentication information identity device (01) by described wireless terminal (02), then obtains described authentication code.

6. shop as claimed in claim 5 authenticity identification method is characterized in that:

Described acquisition authentication code comprises by wireless terminal (02) activated sensors one by one, and the dissimilar authentication code of described authentication information identity device (01) issue is gathered.

7. shop as claimed in claim 6 authenticity identification method is characterized in that:

Described comparison of coherence comprises that wireless terminal (02) contrasts described authentication code and described check code one by one, and each contrast difference is added up ranking operation, generates the comparison of coherence result.

8. shop true-false decision apparatus is characterized in that comprising:

Authentication code memory storage (A) is used for storage and issue authentication code;

Check code indexing unit (C) is used for storage and retrieval check code;

Data processing terminal (B), be used for described authentication code and described check code are carried out comparison of coherence, present the detailed code character in shop according to comparative result, the shop phone that comprises by the detailed code character in shop directly guides voice call to the customer service system in described shop that described authentication code is carried out the voice affirmation.

9. shop as claimed in claim 9 true-false decision apparatus, it is characterized in that: described authentication code memory storage (A) is comprised of authentication information identity device (01), described check code indexing unit (C) is comprised of call center (03), described data processing terminal (B) is comprised of wireless terminal (02)

Described authentication information identity device (01), adopt slab construction, front end face is provided with LED display (016), dull and stereotyped built-in wireless responder, wireless responder comprises one or more in NFC label (011), RFID label (012), the bluetooth answering device (013), and the graphical packing forms of described authentication code is by LED display (016) storage and demonstration; The wireless package form of described authentication code is by wireless responder storage and broadcasting;

Described call center (03) comprises auth response server (034), position response server (035) and database,

Auth response server (034) is used for the check code in the shop of storing in the searching database, merchandise classification information in the shop relevant with described check code of storing in the searching database simultaneously;

Position response server (035) is used for the check code in the shop of storing in the searching database, the shop location coordinate information relevant with described check code of storing in the searching database simultaneously;

Described wireless terminal (02) is comprised of display screen (021), message input device (022), signal pickup assembly (023), data processing equipment (024) and radio transmitting device (025),

Display screen (021) is used for the detailed code character in described shop is graphically shown;

Message input device (022), the selection that is used for inputting instruction or finishes the display screen idsplay order;

Signal pickup assembly (023) is used for by built-in sensors described authentication code being gathered;

Data processing equipment (024), be used for the described authentication code of input or collection is identified, form request of data and send respective server, the reception server response data adds up ranking operation with the contrast difference of each described authentication code and described check code;

Radio transmitting device (025) is used for by the voice call passage of telephone number foundation in described shop with the customer service system in described shop.

10. shop as claimed in claim 9 true-false decision apparatus, it is characterized in that: described wireless terminal (02) is arranged in the authentication information identity device (01), described signal pickup assembly (023) is used for obtaining described self gps coordinate, described display screen (021) is used for presenting the commodity data of described actual distance value, described index and address date, described positioning map, and the control signal that the LED display (016) of described authentication information identity device (01) receives described data processing equipment (024) is finished and shown that power save mode switches.