CN102968299A - Processing method of cellphone application advertisement animation - Google Patents
Processing method of cellphone application advertisement animation Download PDFInfo
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- CN102968299A CN102968299A CN2012104302374A CN201210430237A CN102968299A CN 102968299 A CN102968299 A CN 102968299A CN 2012104302374 A CN2012104302374 A CN 2012104302374A CN 201210430237 A CN201210430237 A CN 201210430237A CN 102968299 A CN102968299 A CN 102968299A
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Abstract
The invention discloses a processing method of a cellphone application advertisement animation. The processing method comprises the following steps of: (1) embedding an advertisement software development kit (SDK) module, an animation display SDK module and an animation processing SDK module on a cellphone application software, and displaying an advertisement animation icons preset in the animation display SDK module on a display interface of the application software; (2) touching a user interface of a cellphone, and starting the animation processing SDK module when the advertisement animation icon on the animation display SDK module is touched and responds; (3) judging a touchness action of a user; and (4) carrying out a corresponding action according to a touchness manner for animation, receiving network data through the animation processing SDK module, and switching to a corresponding display interface. According to the processing method, exquisite animation instead of common advertisement links is displayed on the application software interface, so that the click interest of the user is effectively enhanced, and the click rate of advertisements is improved.
Description
Technical field
The present invention relates to a kind of method of display advertisement, specifically a kind of method of application software APP display advertisement of mobile phone.
Background technology
Along with the fast development of wireless network, various mobile terminal devices are used widely, especially with mobile phone use at most.Because the convenience of mobile phone uses the number of surfing Internet with cell phone up to more than 300,000,000 at present, especially in recent years since, all increase progressively with other number of millions every year.Broadcast advertisement publicity product information can closely directly provide merchandise news to the user on mobile phone, and facilitating of sale had than the better effect of other media.
Making the modal mode of advertisement on the mobile phone at present is display advertisement information in the application software APP such as webpage.When browsing page, tend to pop-up advertisement information or the broadcast advertisement page, the user enters peer link after clicking, thereby shows the every terms of information of this product in the website of this link.Broadcast advertisement in application software or program, that the developer is with software development kit (Software Development Kit, referred to as SDK, generally be that some are used to specific software package, software frame, hardware platform, operating system etc. to set up the set of the developing instrument of application software by the software engineer) be embedded among the application software APP, when this APP after network succeeds in registration, this APP namely becomes the media of an advertising network, and the income of advertisement is distributed between advertising network and application developer.
Yet, since now TV, online computing, outdoor billboard etc. are flooded with advertisement everywhere at ordinary times, people have been full of some advertisements and have repelled sense.In the time of at ordinary times online, all can close this advertisement page when seeing that advertisement page ejects, the advertisement page that makes does not play due effect, has not only reduced related personnel's expense, and Related product or service are not publicized accordingly.
Summary of the invention
The technical problem to be solved in the present invention provides the disposal route that a kind of mobile phone is used the advertisement animation, implants exquisite animation at software interface, improves user's click interest, improves the invoked amount of advertisement SDK of appointment.
In order to solve the problems of the technologies described above, the present invention takes following technical scheme:
A kind of mobile phone is used the disposal route of advertisement animation, may further comprise the steps:
(1) embed ad ware development kit SDK module at mobile phone application software, and animation shows SDK module and animation process SDK module, default advertisement animation icon in the display interface demonstration animation demonstration SDK of this application software module;
(2) user interface of touching mobile phone, when animation shows that advertisement animation icon on the SDK module obtains touching and during response, Transition treatment S DK module;
(3) judgement user's touching behavior;
(4) according to corresponding action is carried out in the touching behavior of animation, animation process SDK module is called advertisement SDK module and is changed corresponding display interface over to after receiving network data.
Touching in the described step (2) is including but not limited to click, long by reaching slip.
The action of carrying out in the described step (3) including but not limited to popup menu, jump to other software interfaces and show the interface of appointment.
When the user touches the user interface of mobile phone, judge that preferentially animation shows the response of animation on the SDK module, judges the interaction response of the user interface of mobile phone own again in the described step (2).
The present invention implants exquisite animation at application software APP interface, replace the dull advertisement link of tradition and show, improves the interest that the user clicks, and improves the invoked amount of given ad SDK, can be extensively as the promotion and application of application software in game.
Description of drawings
Accompanying drawing 1 is principle process synoptic diagram of the present invention.
Embodiment
For the ease of those skilled in the art's understanding, the invention will be further described below in conjunction with accompanying drawing.
As shown in Figure 1, the present invention has disclosed a kind of disposal route of mobile phone application software advertisement animation, and the method comprises the steps:
Step (1) embeds ad ware development kit SDK module at mobile phone application software, and animation shows SDK module and animation process SDK module, default advertisement animation icon in the display interface demonstration animation demonstration SDK of this application software module.
Need to prove, ad ware development kit SDK module can be registered at acting server by the developer of application software, and the advertisement SDK that will obtain after will registering is embedded in the application software of own exploitation by methods such as software programmings, thereby realization is divided into income.Certainly, the mode that advertisement SDK embeds in the application software is not limited to aforesaid way, and other forms of embedding is passable equally, does not limit at this.Equally, animation shows that SDK module and animation process SDK module also are to be embedded in the application software by the developer, and perhaps other embedding grammar embeds.The advertisement animation can be designed to various comparatively exquisite styles as required, in order to can more attract the people, such as the Smurfs, happiness sheep sheep, embrace rabbit etc.And by program setting, this animation icon can arbitrarily drag, and can make its optional position on touch screen, in order not affect the normal use of application software, usually this advertisement animation icon is dragged to the marginal position of screen.Owing to only have animation effect on this advertisement animation icon, there are not other any Word messages, it is advertisement link that the user can not be told easily, thereby improves the interest of clicking.
The user interface of step (2) touching mobile phone, when animation shows that advertisement animation icon on the SDK module obtains touching and during response, Transition treatment S DK module.
When the user touched the user interface of mobile phone, mobile phone can preferentially be judged the response of advertisement animation icon, judged the interaction response of the user interface of mobile phone own again.If the advertisement animation icon is touched, Transition treatment S DK module then; Animation icon is not touched if mobile phone determines advertisement, then continues the interaction response of the user interface of judgement mobile phone itself again, carries out corresponding actions according to touch points.
Touch action includes but not limited to click, long by with the behavior such as slips, click can be divided into again clicks or double-clicks etc.As directly clicking the advertisement animation icon, realize to the touching of advertisement animation icon it being met with a response, thus Transition treatment S DK module, this animation process SDK module is according to pre-set corresponding actions executive routine.Long by namely being to pin advertisement animation icon certain hour, as this time be 3 seconds, perhaps 4 seconds, perhaps 5 seconds, but this time self-defining is not to limit.Slip be with the advertisement animation icon with sliding certain track, thereby obtain next step action.Click, long by finishing with sliding all in animation process SDK module to write with software approach.
Step (3) is judged user's touching behavior.Judge that the touching behavior is to click, or long pressing, or slide etc.
Step (4) is according to carrying out corresponding action to the touching behavior of animation, and animation process SDK module is called advertisement SDK module and changed corresponding display interface over to after receiving network data.
According to the touching behavior, be to click such as the touching behavior, then eject related menu for the user selection operation, perhaps directly jump to other application software, or the interactive interface of demonstration appointment etc., more than be not to be to limit, can also be other modes.Long by the advertisement animation icon, surpassed for 3 seconds such as pinning the advertisement animation icon, popup menu then, the application that perhaps jumps to other is got on, and certainly, the time of pinning the advertisement animation icon can self-definition design, as is 4 seconds, 5 seconds etc.Can also take the mode of advertisement animation icon slip certain track on touch screen is carried out next action, such as popup menu, perhaps jump to other software interface etc.Animation process SDK module is carried out corresponding action according to different behaviors, namely calls advertisement SDK module and redirect enters corresponding display interface after it receives network data, thereby improves the invoked amount of SDK of appointment.
If the user does not want to see the advertisement animation icon, then can close the advertisement animation icon by the BACK key on the software keyboard on the touch-screen.
In addition, the display form of advertisement SDK module in application software comprises location advertising, background colour and foreground, and the frequency of request ad data etc.
The above only be the better embodiment of the present invention, but protection scope of the present invention is not limited to this, and any variation that can expect easily or replacement are all within protection scope of the present invention.
Claims (4)
1. a mobile phone is used the disposal route of advertisement animation, may further comprise the steps:
(1) embed ad ware development kit SDK module at mobile phone application software, and animation shows SDK module and animation process SDK module, default advertisement animation icon in the display interface demonstration animation demonstration SDK of this application software module;
(2) user interface of touching mobile phone, when animation shows that advertisement animation icon on the SDK module obtains touching and during response, Transition treatment S DK module;
(3) judgement user's touching behavior;
(4) according to corresponding action is carried out in the touching behavior of animation, animation process SDK module is called advertisement SDK module and is changed corresponding display interface over to after receiving network data.
2. mobile phone according to claim 1 is used the disposal route of advertisement animation, it is characterized in that: the touching in the described step (2) is slided by reaching including but not limited to click, length.
3. mobile phone according to claim 2 is used the disposal route of advertisement animation, it is characterized in that: the action of carrying out in the described step (3) including but not limited to popup menu, jump to other software interfaces and show the interface of appointment.
4. mobile phone according to claim 3 is used the disposal route of advertisement animation, it is characterized in that: in the described step (2) when the user touches the user interface of mobile phone, preferential judgement animation shows the response of advertisement animation icon on the SDK module, judges the interaction response of the user interface of mobile phone own again.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2012104302374A CN102968299A (en) | 2012-11-01 | 2012-11-01 | Processing method of cellphone application advertisement animation |
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| CN2012104302374A CN102968299A (en) | 2012-11-01 | 2012-11-01 | Processing method of cellphone application advertisement animation |
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Cited By (9)
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| CN103440083A (en) * | 2013-08-23 | 2013-12-11 | 深圳市精准分众传媒有限公司 | Method for showing mobile phone advertisement in suspension mode |
| CN103455279A (en) * | 2013-10-08 | 2013-12-18 | 李杰波 | Method for displaying advertising information by mobile internet terminal |
| CN103761340A (en) * | 2014-02-21 | 2014-04-30 | 联想(北京)有限公司 | Message processing method and device |
| WO2015024441A1 (en) * | 2013-08-20 | 2015-02-26 | Tencent Technology (Shenzhen) Company Limited | Method and browser for controlling network media information interaction |
| CN105353955A (en) * | 2015-10-21 | 2016-02-24 | 广州市久邦数码科技有限公司 | Short message system |
| CN106296255A (en) * | 2015-06-11 | 2017-01-04 | 腾讯科技（深圳）有限公司 | Page info methods of exhibiting and device |
| CN108810132A (en) * | 2018-06-07 | 2018-11-13 | 腾讯科技（深圳）有限公司 | Cartoon display method, device, terminal, server and storage medium |
| CN109766505A (en) * | 2019-01-31 | 2019-05-17 | 腾讯科技（深圳）有限公司 | A kind of information resources method for pushing, system, device, equipment and storage medium |
| CN112565870A (en) * | 2019-09-26 | 2021-03-26 | 北京字节跳动网络技术有限公司 | Content caching and reading method, client and storage medium |
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Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2015024441A1 (en) * | 2013-08-20 | 2015-02-26 | Tencent Technology (Shenzhen) Company Limited | Method and browser for controlling network media information interaction |
| CN103440083B (en) * | 2013-08-23 | 2016-08-10 | 深圳市精准分众传媒有限公司 | A kind of method representing mobile phone advertisement with suspended pattern |
| CN103440083A (en) * | 2013-08-23 | 2013-12-11 | 深圳市精准分众传媒有限公司 | Method for showing mobile phone advertisement in suspension mode |
| CN103455279A (en) * | 2013-10-08 | 2013-12-18 | 李杰波 | Method for displaying advertising information by mobile internet terminal |
| CN103761340A (en) * | 2014-02-21 | 2014-04-30 | 联想(北京)有限公司 | Message processing method and device |
| CN106296255A (en) * | 2015-06-11 | 2017-01-04 | 腾讯科技（深圳）有限公司 | Page info methods of exhibiting and device |
| CN106296255B (en) * | 2015-06-11 | 2021-01-26 | 腾讯科技（深圳）有限公司 | Page information display method and device |
| CN105353955A (en) * | 2015-10-21 | 2016-02-24 | 广州市久邦数码科技有限公司 | Short message system |
| CN108810132A (en) * | 2018-06-07 | 2018-11-13 | 腾讯科技（深圳）有限公司 | Cartoon display method, device, terminal, server and storage medium |
| CN108810132B (en) * | 2018-06-07 | 2022-02-11 | 腾讯科技（深圳）有限公司 | Animation display method, device, terminal, server and storage medium |
| CN109766505A (en) * | 2019-01-31 | 2019-05-17 | 腾讯科技（深圳）有限公司 | A kind of information resources method for pushing, system, device, equipment and storage medium |
| CN112565870A (en) * | 2019-09-26 | 2021-03-26 | 北京字节跳动网络技术有限公司 | Content caching and reading method, client and storage medium |
| US11907121B2 (en) | 2019-09-26 | 2024-02-20 | Beijing Bytedance Network Technology Co., Ltd. | Methods for caching and reading content, client, and storage medium |
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Application publication date: 20130313 |