CN102842290B - Method and device for displaying information of digital signage system - Google Patents
Method and device for displaying information of digital signage system Download PDFInfo
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- CN102842290B CN102842290B CN201210288284.XA CN201210288284A CN102842290B CN 102842290 B CN102842290 B CN 102842290B CN 201210288284 A CN201210288284 A CN 201210288284A CN 102842290 B CN102842290 B CN 102842290B
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Abstract
The invention provides a method and a device for displaying information of a digital signage system, being suitable for the technical field of digital signage. The method comprises the following steps: establishing a socket connection with terminal equipment and starting a listening port; receiving information transmitted by the listening port according to a data transmission format preset by the terminal equipment, wherein the information comprises information concerned by users; and starting a user interface display thread, and displaying the information in a preset display area of a display screen. According to the method and the device provided by the invention, the digital signage system can display the information concerned by the users while displaying advertisement contents, thereby strengthening advertisement attention and improving advertisement effects.
Description
Technical field
The invention belongs to digital signage technical field, particularly relate to a kind of method and device of digital signage system information displaying.
Background technology
Digital signage is a kind of brand-new media concept, refer in megastore, supermarket, hotel lobby, restaurant, movie theatre and other people flow the public place of convergence, by giant-screen terminal presentation facility, issue the multimedia specialty audiovisual system of business, finance and economics and entertainment information.The characteristic that it is intended to specific physics place, the specific time period carries out advertisement information play to specific crowd, allows the effect which giving advertisement.
But, what existing digital signage system showed is only specific advertising message, cannot combine with current scene and show information that user pays close attention to (such as when market or super market checkout, the merchandise news that display client buys in market or supermarket), cause ad attention low, advertising results are poor.
Summary of the invention
The object of the embodiment of the present invention is a kind of method providing digital signage system information displaying, to solve the information that existing digital signage system cannot show user's concern, causes the problem that ad attention is low, advertising results are poor.
The embodiment of the present invention is achieved in that a kind of method of digital signage system information displaying, and described digital signage system comprises display screen, and described method comprises:
Set up socket with terminal device to be connected, and start listening port;
Receive described terminal device according to the data transmission format preset, and by the information that described listening port transmits, the information that described packets of information is paid close attention to containing user;
Start user interface display thread, by described information displaying in the predetermined viewing area of described display screen.
Another object of the embodiment of the present invention is the device providing a kind of digital signage system information displaying, and described digital signage system comprises display screen, and described device comprises:
Linkage unit, is connected for setting up socket with terminal device, and starts listening port;
Information receiving unit, for receiving described terminal device according to the data transmission format preset, and by the information that described listening port transmits, the information that described packets of information is paid close attention to containing user;
Display unit, for starting user interface display thread, by described information displaying in the predetermined viewing area of described display screen.
Another object of the embodiment of the present invention is to provide a kind of digital signage system, and described digital signage system comprises the device of described digital signage system information displaying.
As can be seen from technique scheme, the embodiment of the present invention is by being connected with terminal device, start listening port, by the information that described listening port receiving terminal apparatus is paid close attention to according to the user that the data transmission format preset sends, information displaying user paid close attention to, in one of them viewing area of digital signage system display screen, makes digital signage system while presenting advertising content, can show the information that user pays close attention to, increase ad attention, improve advertising results.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 be the digital signage system method for information display that provides of first embodiment of the invention the scene schematic diagram that is suitable for;
Fig. 2 is the realization flow figure of the digital signage system method for information display that second embodiment of the invention provides;
Fig. 3 is the schematic diagram of the digital signage system information displaying that second embodiment of the invention provides;
Fig. 4 is the composition structural drawing of the digital signage system information display device that third embodiment of the invention provides.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearly understand, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
In order to technical solutions according to the invention are described, be described below by specific embodiment.
embodiment one:
Fig. 1 show the digital signage system method for information display that the embodiment of the present invention one provides the scene schematic diagram that is suitable for, for convenience of explanation, illustrate only the part relevant to the embodiment of the present invention.
As shown in Figure 1, this scene comprises terminal device 1 and digital signage system 2.Shown terminal device 1 is connected communication with digital signage system 2 by serial ports, parallel port, wired or wireless (such as 3G network, bluetooth etc.) mode.
Wherein, described terminal device 1 can be various smart machine, such as PC, mobile terminal etc.
Described digital signage system 2 comprises digital signage system information display device 21 and display screen 22.
Preferably, described display screen 22 is divided into multiple viewing area, and each viewing area is respectively used to display or plays different ad contents, and described ad content comprises the contents such as video, picture and word.
In the present embodiment, after terminal device 1 and digital signage system 2 connect, digital signage system information display device 21 is when digital signage system starts, set up socket (socket) with described terminal device 1 to be connected, and start listening port, receive described terminal device 1 according to the data transmission format preset, and by information that described listening port transmits.Wherein, the information that described packets of information is paid close attention to containing user, namely under current scene and the information be concerned about most of the most closely related, the user of user, such as when market or super market checkout, the merchandise news that client buys in market or supermarket, described merchandise news comprises trade name, quantity, price and user's payables, real payment etc.
Digital signage system information display device 21, after receiving the described information that terminal device 1 sends over, starts user interface (User Interface, UI) and shows thread, by described information displaying in the predetermined viewing area of described display screen.Wherein, described predetermined display area is any one in described multiple viewing area.
Preferably, digital signage system information display device 21 by described information displaying before the viewing area that described display screen is predetermined, need the broadcasting stopping ad content in described predetermined display area, make the information of the current display of described predetermined display area be the information that described terminal device sends over.
Preferably, digital signage system information display device 21 starts timer while described predetermined display area shows described information, when the new information not receiving in preset time threshold that described terminal device sends over, remove the information of the current display of described predetermined display area, reset described timer, and recover the broadcasting of ad content in described predetermined display area.
Preferably, digital signage system information display device 21 at the described terminal device of described reception according to the data transmission format preset, and after the information transmitted by described listening port, also for:
Judge whether described information is effective information;
If so, the thread sending described effective information is locked.
Digital signage system information display device 21 by described information displaying before the viewing area that described display screen is predetermined, also for:
According to described default data transmission format, the described effective information locked in thread is resolved, and after having resolved, this thread is unlocked.
Illustrate said process, when described terminal device is cashier terminal equipment, be connected by wireless WIFI network with described digital signage system, cashier terminal equipment and described digital signage system all follow TCP/IP connection protocol.In order to make cashier terminal equipment can find described digital signage system faster, described digital signage system is set with fixing IP address.Digital signage system information display device in digital signage system is when digital signage system starts, set up socket with described cashier terminal equipment to be connected, described cashier terminal equipment is sent to by the IP address information of digital signage system and listening port information, cashier terminal equipment is after acquisition merchandise news (such as being obtained by bar code scan rifle), by the merchandise news of acquisition according to the data transmission format preset, described digital signage system information display device is sent to by described listening port, digital signage system information display device is after receiving described merchandise news, judge whether described merchandise news is effective information, namely the check code by carrying in this merchandise news judges whether this information is the merchandise news that cashier terminal sends over, if, then the thread sending described effective information is locked, and start UI display thread, according to described default data transmission format, the described effective information locked in thread is resolved, after having resolved, this thread is unlocked, described merchandise news after unblock is presented at the predetermined display area of digital signage system display screen.Wherein said predetermined display area is any one in the multiple viewing areas divided in advance, and described multiple viewing area is respectively used to play different ad contents.It should be noted that, before merchandise news display, need the broadcasting suspending ad content in described predetermined display area, and timer is started while described predetermined display area shows described information, when the new information not receiving in preset time threshold that described terminal device sends over, remove the information of the current display of described predetermined display area, reset described timer, and recover the broadcasting of ad content in described predetermined display area.
embodiment two:
Fig. 2 shows the realization flow of the digital signage system method for information display that second embodiment of the invention provides, and details are as follows for the method process:
In step s 201, set up socket with terminal device and be connected, and start listening port.
In the present embodiment, after digital signage system and terminal device connect, set up socket with terminal device to be again connected, by the IP address information of described digital signage system, the transport layer protocol (such as TCP or UDP) of use and and listening port information send to described terminal device, start the information that sends over to receive described terminal device of listening port simultaneously.
It should be noted that, set up before socket is connected at digital signage system and terminal device, digital signage system and terminal device need the IP address (fixing IP address) and the network environment (comprising the transport layer protocol of employing, the listening port etc. of setting) that preset self, and connect into the same network segment, thus make terminal device can find according to described fixed ip address the digital signage system needing to be connected fast before setting up socket with described digital signage system.
In step S202, receive described terminal device according to the data transmission format preset, and by the information that described listening port transmits, the information that described packets of information is paid close attention to containing user.
In the present embodiment, the information that the information that described user pays close attention to is under current scene and user is the most closely related or user is concerned about most, such as, when market or super market checkout, the merchandise news etc. that client buys in market or supermarket.
Wherein, the data transmission format preset is including, but not limited to following form:
<?xml version="1.0"encoding="UTF-8"?>
<goods_list frame="default"time="5">
<total_amount>14</total_amount>
<total_item>10</total_item>
<total_price>1586.0</total_price>
<should_pay>1586.0</should_pay>
<real_pay>0.0</real_pay>
<charge>-1586.0</charge>
<welcome>!</welcome>
<member></member>
<score>0</score>
<goods>
<goods_name>99</goods_name>
<amount>3</amount>
<price>12.5</price>
<subtotal>37.5</subtotal>
</goods>
<goods>
<goods_name>V8</goods_name>
<amount>2</amount>
<price>550.0</price>
<subtotal>1100.0</subtotal>
</goods>
</goods_list>
Wherein, total_amount represents commodity sum; Total_item represents type of merchandize; Total_price represents commodity total price; Should_pay represents payables; Real_pay represents real payment; Charge represents small change; Goods_name represents trade name; Amount represents commodity amount; Price represents cargo price; Subtotal represents single class commodity total price.
In step S203, start user interface display thread, by described information displaying in the predetermined viewing area of described display screen.
Preferably, in order to make digital signage system while presenting advertising content, the information that user pays close attention to can be shown, the present embodiment by described information displaying before the step of the predetermined viewing area of described display screen, also comprise:
Described display screen is divided into multiple viewing area, and each viewing area is respectively used to show different ad contents;
Described by described information displaying before the step of the predetermined viewing area of described display screen, also comprise:
Suspend the broadcasting of ad content in described predetermined display area, described predetermined display area is any one in described multiple viewing area.
Preferably, in order to strengthen the practicality of digital signage system, avoid ad content time out long, the present embodiment by described information displaying after the step of the predetermined viewing area of described display screen, also comprise:
Timer is started while described predetermined display area shows described information, when the new information not receiving in preset time threshold that described terminal device sends over, remove the information of the current display of described predetermined display area, reset described timer, and recover the broadcasting of ad content in described predetermined display area.
Preferably, in order to security and the validity of guarantee information, the present embodiment, and after the step of the information transmitted by described listening port, also to be comprised according to the data transmission format preset at the described terminal device of described reception:
Judge whether described information is effective information, the check code particularly carried according to described information judges whether described information is effective information, the check code that the check code carried by described information and digital signage system produce when receiving described information compares, if identical, then judge that this information is as effective information, and the thread sending described effective information in digital signage system is locked, and by described information displaying before the viewing area step that described display screen is predetermined, according to described default data transmission format, the described effective information locked in thread is resolved, and after having resolved, this thread is unlocked, by the described information displaying after unlocking in the predetermined viewing area of described display screen.
In the present embodiment, in order to ensure that described effective information sends completely, prevents from being disturbed by other threads, the present embodiment needs the thread to sending described effective information to lock.
At the present embodiment, described terminal device includes but not limited to cashier terminal equipment, and the information that described terminal device sends includes but not limited to the merchandise news that cashier terminal equipment obtains, as shown in Figure 3, on the right of Fig. 3, word segment is merchandise news, and left side picture and video section are advertising message.
It should be noted that, when there is multiple terminal device and send information to described digital signage system simultaneously, described information can be presented in the different viewing area of described display screen respectively, but need guarantee to have a viewing area presenting advertising content at least.
The embodiment of the present invention makes digital signage system while presenting advertising content, can show the information that user pays close attention to, and increases ad attention, improves advertising results.Especially when the cash register such as market or supermarket, by the merchandise news that display client buys in market or supermarket, oneself commodity price of purchasing of the very clear discovery of client, quantity can be allowed whether to conform to actual, Timeliness coverage pastes the billing error that the reasons such as mistake cause because of market price bar code, the demand of businessman at this section of boring time advertisement of shopper checkout can not only be met, client can also be avoided to produce irritated mood because check-out time is long, while raising ad attention, improve the satisfaction of client.
embodiment three:
Fig. 4 shows the composition structure of the digital signage system information display device 21 of the embodiment of the present invention three, for convenience of explanation, illustrate only the part relevant to the embodiment of the present invention.
The device of this digital signage system information displaying comprises linkage unit 41, information receiving unit 42 and display unit 43, and the concrete function of each unit is as follows:
Linkage unit 41, is connected for setting up socket (socket) with terminal device, and starts listening port;
Information receiving unit 42, for receiving described terminal device according to the data transmission format preset, and by the information that described listening port transmits, the information that described packets of information is paid close attention to containing user;
Display unit 43, shows thread, by described information displaying in the predetermined viewing area of described display screen for starting user interface UI.
Preferably, described device also comprises:
Viewing area division unit 44, for described by described information displaying before the viewing area that described display screen is predetermined, described display screen is divided into multiple viewing area, and each viewing area is respectively used to show different ad content;
Suspend unit 45, for described by described information displaying before the viewing area that described display screen is predetermined, suspend the broadcasting of ad content in described predetermined display area, described predetermined display area is any one in described multiple viewing area.
Preferably, described device also comprises:
First processing unit 46, timer is started while showing described information in described predetermined display area, when the new information not receiving in preset time threshold that described terminal device sends over, remove the information of the current display of described predetermined display area, reset described timer, and recover the broadcasting of ad content in described predetermined display area.
Preferably, described device also comprises:
Second processing unit 47, for at the described terminal device of described reception according to the data transmission format preset, and after the information transmitted by described listening port, judge whether described information is effective information, if so, the thread sending described effective information is locked;
3rd processing unit 48, for by described information displaying before the viewing area that described display screen is predetermined, according to described default data transmission format, the described effective information locked in thread is resolved, and after having resolved, this thread is unlocked.
In the present embodiment, described terminal device includes but not limited to cashier terminal equipment, and the information that described terminal device sends includes but not limited to the merchandise news that cashier terminal equipment obtains.
The digital signage system information display device that the present embodiment provides can be used in the digital signage system method for information display of aforementioned correspondence, and details, see the associated description of above-mentioned digital signage system method for information display embodiment two, do not repeat them here.
It will be appreciated by those skilled in the art that the unit included by above-described embodiment three is carry out dividing according to function logic, but be not limited to above-mentioned division, as long as corresponding function can be realized; In addition, the concrete title of each functional unit, also just for the ease of mutual differentiation, is not limited to protection scope of the present invention.
In sum, the embodiment of the present invention is by being connected with terminal device, start listening port, by the information that described listening port receiving terminal apparatus is paid close attention to according to the user that the data transmission format preset sends, information displaying user paid close attention to, in one of them viewing area of digital signage system display screen, makes digital signage system while presenting advertising content, can show the information that user pays close attention to, increase ad attention, improve advertising results.
Those of ordinary skill in the art it is also understood that, the all or part of step realized in above-described embodiment method is that the hardware that can carry out instruction relevant by program has come, described program can be stored in a computer read/write memory medium, described storage medium, comprises ROM/RAM, disk, CD etc.
Above content is in conjunction with concrete preferred implementation further description made for the present invention, can not assert that specific embodiment of the invention is confined to these explanations.For general technical staff of the technical field of the invention; make some equivalent alternative or obvious modification without departing from the inventive concept of the premise; and performance or purposes identical, all should be considered as belonging to the scope of patent protection that the present invention is determined by submitted to claims.
Claims (10)
1. a method for digital signage system information displaying, described digital signage system comprises display screen, it is characterized in that, described method comprises:
Set up socket with terminal device to be connected, and start listening port;
Receive described terminal device according to the data transmission format preset, and by the information that described listening port transmits, the information that described packets of information is paid close attention to containing user;
Start user interface display thread, by described information displaying in the predetermined viewing area of described display screen, and timer is started while described predetermined display area shows described information, when the new information not receiving in preset time threshold that described terminal device sends over, remove the information of the current display of described predetermined display area, reset described timer, and recover the broadcasting of ad content in described predetermined display area.
2. the method for claim 1, is characterized in that, described by described information displaying before the step of the predetermined viewing area of described display screen, also comprise:
Described display screen is divided into multiple viewing area, and each viewing area is respectively used to show different ad contents;
Described by described information displaying before the step of the predetermined viewing area of described display screen, also comprise:
Suspend the broadcasting of ad content in described predetermined display area, described predetermined display area is any one in described multiple viewing area.
3. method as claimed in claim 1 or 2, is characterized in that, at the described terminal device of described reception according to default data transmission format, and after the step of the information transmitted by described listening port, also comprises:
Judge whether described information is effective information;
If so, the thread sending described effective information is locked.
4. method as claimed in claim 3, is characterized in that, by described information displaying before the viewing area step that described display screen is predetermined, also comprise:
According to described default data transmission format, the described effective information locked in thread is resolved, and after having resolved, this thread is unlocked.
5. the method for claim 1, is characterized in that, described terminal device comprises cashier terminal equipment, and the information that described terminal device sends comprises the merchandise news that cashier terminal equipment obtains.
6. a device for digital signage system information displaying, described digital signage system comprises display screen, it is characterized in that, described device comprises:
Linkage unit, is connected for setting up socket with terminal device, and starts listening port;
Information receiving unit, for receiving described terminal device according to the data transmission format preset, and by the information that described listening port transmits, the information that described packets of information is paid close attention to containing user;
Display unit, for starting user interface display thread, by described information displaying in the predetermined viewing area of described display screen;
First processing unit, timer is started while showing described information in described predetermined display area, when the new information not receiving in preset time threshold that described terminal device sends over, remove the information of the current display of described predetermined display area, reset described timer, and recover the broadcasting of ad content in described predetermined display area.
7. device as claimed in claim 6, it is characterized in that, described device also comprises:
Viewing area division unit, for described by described information displaying before the viewing area that described display screen is predetermined, described display screen is divided into multiple viewing area, and each viewing area is respectively used to show different ad content;
Suspend unit, for described by described information displaying before the viewing area that described display screen is predetermined, suspend the broadcasting of ad content in described predetermined display area, described predetermined display area is any one in described multiple viewing area.
8. device as claimed in claims 6 or 7, it is characterized in that, described device also comprises:
Second processing unit, for at the described terminal device of described reception according to the data transmission format preset, and after the information transmitted by described listening port, judge whether described information is effective information, if so, the thread sending described effective information is locked;
3rd processing unit, for by described information displaying before the viewing area that described display screen is predetermined, according to described default data transmission format, the described effective information locked in thread is resolved, and after having resolved, this thread is unlocked.
9. device as claimed in claim 6, it is characterized in that, described terminal device comprises cashier terminal equipment, and the information that described terminal device sends comprises the merchandise news that cashier terminal equipment obtains.
10. a digital signage system, is characterized in that, described digital signage system comprises the device of the digital signage system information displaying as described in any one of claim 6 to 9.
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| CN103559621A (en) * | 2013-05-13 | 2014-02-05 | 数标时代（北京）科技有限公司 | Interactive digital signage device |
| CN105577622B (en) * | 2014-10-16 | 2019-02-01 | Tcl商用信息科技（惠州）股份有限公司 | For the method, apparatus and digital signage system of the grouping of digital signage distributing user |
| CN105184614B (en) * | 2015-09-14 | 2018-08-24 | 北京工商大学 | A kind of distributed digital label advertisement placement method based on Storm platforms |
| CN110032415A (en) * | 2019-03-20 | 2019-07-19 | 苏州佳世达电通有限公司 | A kind of bulletin board system |
| CN113538767B (en) * | 2021-06-01 | 2023-10-27 | 浪潮金融信息技术有限公司 | Half-duplex driving layer change-making method, system and medium |
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| CN102710775B (en) * | 2012-06-04 | 2015-06-17 | 广众通电子（深圳）有限公司 | Intelligent information interaction system |
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| CN201007877Y (en) * | 2006-11-14 | 2008-01-16 | 王冬雷 | Intelligent advertising device |
| DE102007030625A1 (en) * | 2006-12-04 | 2008-06-05 | Siemens Ag | Display device e.g. LCD telescreen, for pixel based image information i.e. advertising information, has image area with sub-areas, in which different data are sent at same time, and data is sent by intensity modulation of pixel units |
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Effective date of registration: 20170711 Address after: 518000, Shenzhen, Guangdong, Nanshan District Zhongshan road 1001, TCL international E City, D1 building, 3 floor Patentee after: Shenzhen Huasheng Software Technology Co. Ltd. Address before: 518067 Guangdong city of Shenzhen province Nanshan District Shekou Industrial Road No. 5 Building 1 Lushi Arts crafts emporium E district two building 201 Patentee before: TCL Digital Technology (Shenzhen) Co., Ltd. |