CN102811131A - Information pushing method and system - Google Patents
Information pushing method and system Download PDFInfo
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- CN102811131A CN102811131A CN2011101429398A CN201110142939A CN102811131A CN 102811131 A CN102811131 A CN 102811131A CN 2011101429398 A CN2011101429398 A CN 2011101429398A CN 201110142939 A CN201110142939 A CN 201110142939A CN 102811131 A CN102811131 A CN 102811131A
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Abstract
The invention provides an information pushing method, which comprises the following steps: a connection is established between a pushing leading terminal and a terminal device; a financial transaction is carried out between the pushing leading terminal and the terminal device; and the pushing leading terminal pushes information to the terminal device. According to the system and the method disclosed by the embodiment of the invention, the information can be pushed accurately and efficiently. On the one hand, the information is precisely pushed by means of the characteristics of a non-contact near field communication technology; on the other hand, the high-efficient information pushing is realized by combining the daily life behaviors (taking bus, shopping, and the like) of an information receiver according to the inherent characteristic of a place. Therefore, the utilization rate of the system is improved while the cost of the existing system is not increased and the user experience is not affected.
Description
Technical field
The present invention relates to a kind of information-pushing method and system.
Background technology
Along with the development of information-intensive society, the demand that information pushes is more and more, and information-pushing method is also in variation day by day.
Existing a kind of information-pushing method is to carry out broadcast message through note or voice call mode to push.This mode has utilized existing mobile communication network (GSM, CDMA, WCDMA etc.) to push channel as information on the one hand, on the other hand, can carry out the information propelling movement of regionalization according to area under the user mobile phone, but be difficult to realize that information pushes more accurately.
Existing another kind of information-pushing method is to carry out broadcast type or self-assistant information propelling movement by wireless near field communication.The short distance wireless communication technology that adopts mainly contains bluetooth, ZigBee, radio frequency user recognition module (RF-SIM, Radio Frequency Subscriber Identify Module) near-field communication (NFC, Near Field Communication) etc.The RF-SIM technology can be controlled at 10cm respectively with interior or 30-50cm or 1-2m with communication distance as required, or more than the 10m.The NFC technology can be controlled at communication distance in the 10cm.Therefore, the characteristics that adopt the close range wireless communication modes information of carrying out to push are to realize that accurate information pushes.
Chinese patent CN200710121737.9 has also proposed the existing mobile communications network of a kind of combination and the short distance wireless communication technology carries out the information push method.When realizing that accurate information pushes, also can strengthen communication distance effectively.
All there is a deficiency in above information-pushing method, does not promptly combine user's daily life behavior to carry out more efficiently, information pushes more targetedly.
Summary of the invention
The technical problem underlying that the present invention will solve is: provide a kind of efficiently, precisely, information-pushing method targetedly.
For solving the problems of the technologies described above, the present invention provides a kind of information-pushing method, comprising: promote front end and terminal equipment and connect; Said promotion front end and said terminal equipment carry out financial transaction; Said promotion front end is to said terminal equipment pushed information.
The invention allows for:
A kind of information transmission system comprises: push front end, be used to receive outside pushed information, said pushed information is pushed to terminal equipment through contactless short-range communication mode; Terminal equipment is used for carrying out financial transaction with said propelling movement front end, also is used for receiving pushed information through contactless short-range communication mode from said propelling movement front end.
The invention has the beneficial effects as follows: through the System and method for of embodiment of the invention proposition; Can be precisely, pushed information efficiently; On the one hand, realize the accurate propelling movement of information by the characteristics of noncontact close range communication techniques, on the other hand; Combining information recipient's daily life behavior (take pubic transport, shopping etc.) realizes that according to the inherent characteristic in place high-efficiency information pushes.Do not increase the existing system expense, not influence user experience in, improved system availability.
Description of drawings
Fig. 1 is the structural representation of an embodiment of a kind of information transmission system of the present invention;
Fig. 2 is the structural representation of the propelling movement front end among the embodiment of a kind of information transmission system of the present invention;
Fig. 3 is the structural representation of the terminal equipment among the embodiment of a kind of information transmission system of the present invention.
Fig. 4 is the schematic flow sheet of an embodiment of a kind of information-pushing method of the present invention.
Embodiment
Combine accompanying drawing that the present invention is done further explain through embodiment below.
Fig. 1 is the structural representation of an embodiment of a kind of information transmission system of the present invention's proposition.As shown in the figure, this information transmission system 10 comprises propelling movement front end 100, pushes backstage 300 and terminal equipment 200.Push front end 100 and communicate through wired or wireless mode, push front end 100 and carry out short-range communication through the noncontact mode with terminal equipment 200 with pushing backstage 300.
Push backstage 300, be used for sending pushed information to pushing front end 100 through wireless or wired mode; Push front end 100, be used for 300 reception pushed information, said pushed information is pushed to terminal equipment 200 through contactless short-range communication mode from said propelling movement backstage; Terminal equipment 200 is used for carrying out financial transaction with said propelling movement front end 100, also is used for receiving pushed information through contactless short-range communication mode from said propelling movement front end 100.
Can find out through foregoing description; Embodiment of the invention utilization has the non-contact payment application system now; On the basis that does not change system hardware structure,, make existing non-contact payment application system become a kind of novel information transmission system only through change communication protocol and the corresponding software module of upgrading; Information pushed combine, realized precisely, efficient and be imbued with information propelling movement targetedly with user's daily life behavior.
Further, said propelling movement backstage can possess wired or wireless or wired and functions such as radio communication function, financial transaction processing.
Further, said propelling movement backstage can be a physical entity, also can be the combination of two or more physical entities.
Especially, said propelling movement backstage can be the financial payment backstage.
Fig. 2 is said propelling movement front end 100 structural representations.Push financial module 101, display module 102, proximity communication module 104 and subsidiary communications module 105 that front end 100 comprises control module 103 and is attached thereto.Control module 103 is used to control the collaborative work between each module.Financial module 101 is used to handle the feature operation relevant with finance, as encrypt/decrypt, transaction data check, transaction data storage etc.Display module 102 is used to show transaction related information or other informations, as the prompting of registering, date, dealing money, account balance etc.Proximity communication module 104 is used to push the data communication between front end 100 and the terminal equipment 200, sends pushed information and Financial Information to terminal equipment 200.Subsidiary communications module 105 is used to push front end 100 and pushes the data communication between the backstage 300, receives said pushed information.
Further, proximity communication module 104 possesses noncontact short-range communication function.Especially, the module of proximity communication module 104 for adopting 2.4G to carry out the noncontact short-range communication with the upper frequency frequency range.
Further, subsidiary communications module 105 can be a wire communication module, also can be wireless communication module, also can be the combination of radio communication function module and wire communication functional module.When subsidiary communications module 105 is wire communication module, can be PSTN communication module or other wire communication module.When subsidiary communications module 105 is wireless communication module, can be GPRS communication module, WiFi module or other wireless communication modules.When subsidiary communications module 105 is the combination of wired and radio communication function module, can be but be limited to the wireless and any combination of planting the wire communication functional module of above any kind.
Further, said propelling movement front end is POS (Point of Sale) terminal that comprises proximity communication module.
Fig. 3 is characterized in that the financial module 201 that comprises control module 203 at least and be attached thereto, display module 202, proximity communication module 204, subsidiary communications module 205 and input module 206 for the structural representation of terminal equipment 200 in the system of the present invention.Control module 203 is used to control the collaborative work between each module.Financial module 201 is used to handle the feature operation relevant with finance, as encrypt/decrypt, transaction data check, transaction data storage etc.Display module 202 is used to show transaction related information or other informations, as the prompting of registering, date, dealing money, account balance etc.Proximity communication module 204 is used for terminal equipment 200 and pushes the data communication between the front end 100.Subsidiary communications module 205 is used for terminal equipment 200 and carries out data communication with propelling movement backstage 300 or other communication equipments.
Further, can there be said subsidiary communications module 205 yet.
Further, proximity communication module 204 possesses noncontact short-range communication function.Especially, the communications band of proximity communication module 204 is the frequency range of 2.4G frequency range or higher frequency.
Further, subsidiary communications module 205 is a wireless communication module, can be GPRS communication module, WiFi module or other wireless communication modules or the combination of planting the radio communication function module arbitrarily.
Further; Financial module 201 can be to be integrated on the physical entity with proximity communication module 204; Also can be in respectively on the different physical entities, that is to say, said financial module and proximity communication module are structure as a whole or are separable structure.Latter RF-SIM card is exactly an instance; The former eNFC scheme is exactly an instance, is about to financial module and is integrated in the SIM, and proximity communication module is integrated in the mobile phone.Aspect marketing, the former more has superiority, because the industrial chain that relates to is short, it is cheap relatively to promote cost, and the user uses more convenient, only needs to change a physical entity.
Further, financial module 201 can be integrated on the terminal equipment with proximity communication module 204, but can be the autonomous device of the plug on the terminal equipment.Latter RF-SIM card is exactly an instance; Former case comprises proximity communication module and financial module all is integrated in the NFC scheme on the mobile phone.Aspect marketing, the latter more has superiority, because the industry end of the chain that relates to, it is cheap relatively to promote cost, and the user uses more convenient, but the autonomous device that only needs to change plug gets final product.
Further, when said proximity communication module 204 was communicated by letter with propelling movement front end 100, communication was broken off when the receiving unit pushed information, and said proximity communication module 204 receives said part pushed information; Said display module is used to show said part pushed information.
Further, said terminal equipment is smart machines such as mobile phone, PDA.
Fig. 4 is the schematic flow sheet of an embodiment of a kind of information-pushing method of the present invention's proposition.
Step 501: renewal/download pushed information.Push backstage 300 and will estimate to want information releasing to upgrade/download to propelling movement front end 100, push front end 100 and receive said pushed information through subsidiary communications module 205, and through control module 203 preservations in position.
Step 502: push front end and terminal equipment and connect.When push front end 100 through proximity communication module 104 detected terminal equipment 200 near the time, then initiate the bind command with terminal equipment 200, and set up short-range communication and connect.
Further, in said step 502, push front end and can inform whether terminal equipment has new pushed information can supply renewal/download through setting some flag or other modes.
Further, in said step 502, terminal equipment can inform whether push front end can receive and whether be ready to receive pushed information through setting some flag or other modes.
Step 503: financial transaction.When pushing after front end 100 and terminal equipment 200 set up short-range communication and be connected, carry out normal financial transaction, like consumption, inquiry into balance, supplement with money etc.
Step 504: pushed information.After the financial transaction flow process end that pushes between front end and the terminal equipment 200, short-range communication connects under the situation about still keeping, and the pushed information that the propelling movement front end will be kept at the appropriate location in advance sends terminal equipment 200 in batches.
Step 505: break off connection.After pushed information is by terminal equipment 200 complete receptions, or after terminal equipment 200 left the near field communication range that pushes front end 100, terminal equipment 200 is connected disconnection with short-range communication between the propelling movement front end 100.
Further; Whether said propelling movement front end 100 has new pushed information can supply terminal equipment 200 renewal/downloads; And whether terminal equipment 200 can receive or the sign of not being ready to receive pushed information informs that step also can be after step 503, carries out before the step 504.
Further, experience for the contactless payment that does not influence the user, the duration of said step 504 should that is to say within one second at hundred Milliseconds.
Further, terminal equipment can confirm earlier before receiving pushed information, and terminal equipment is confirmed to agree to receive and to pushing after front end sent corresponding instruction, pushed the front end corresponding pushed information of redispatching.
Further; Push front end and can prejudge whether sent corresponding pushed information to this terminal equipment; If sent then do not redispatch; Concrete grammar can be: search said terminal equipment in the preset terminal number and the pushed information numbering table of comparisons and whether received the current information that will send, then do not send the said current information that will send to said terminal if having.
Further; Terminal equipment can judge whether the information that the propelling movement front end will send had received or be kept at terminal equipment; If; Then do not need to receive corresponding information, concrete grammar can be again: push front end sends numbering from the current information that will push to said terminal equipment; After said terminal equipment is confirmed not receive or do not stored the information of said numbering, push the said current information that will send to said terminal equipment.
Further, said terminal equipment 200 can carry out authentication to information source before reception information pushes.Said authentication can be MAC (Message Authentication Code, authentication of message sign indicating number) verification mode or other authentication mode.
Further, said step 501 can at the appointed time be carried out to the propelling movement front end of appointment by the information publisher as required.
Further, when said proximity communication module and propelling movement front end communication, communication is broken off when the receiving unit pushed information, and said proximity communication module receives said part pushed information; Said display module is used to show said part pushed information.
System and method for through embodiment of the invention proposition; Can be precisely, pushed information efficiently; On the one hand, realize the accurate propelling movement of information by the characteristics of noncontact close range communication techniques, on the other hand; Combining information recipient's daily life behavior (take pubic transport, shopping etc.) realizes that according to the inherent characteristic in place high-efficiency information pushes.Do not increase the existing system expense, not influence user experience in, improved system availability.The communications conduit of the existing POS system of embodiment of the invention utilization, only through the update software program be renewable with release news, therefore, can increase overhead to existing system hardly.Embodiment of the invention system utilizes instant, the characteristics of high efficiency of radio frequency short haul connection, in hundred milliseconds of times that consumption finishes, information is distributed to the user, does not influence user's the experience of swiping the card.
Above content is to combine concrete execution mode to the further explain that the present invention did, and can not assert that practical implementation of the present invention is confined to these explanations.For the those of ordinary skill of technical field under the present invention, under the prerequisite that does not break away from the present invention's design, can also make some simple deduction or replace, all should be regarded as belonging to protection scope of the present invention.
Claims (13)
1. an information-pushing method is characterized in that, comprises step:
Promoting front end and terminal equipment connects;
Said promotion front end and said terminal equipment carry out financial transaction;
Said promotion front end is to said terminal equipment pushed information.
2. information-pushing method according to claim 1 is characterized in that, also comprises step:
Said propelling movement background update pushed information, and pushed information offered said propelling movement front end.
3. information-pushing method according to claim 1 is characterized in that:
Said promotion front end comprises to the step of terminal equipment pushed information:
Judge whether to receive that the agreement that terminal equipment sends receives information instruction, if receive then to said terminal equipment pushed information;
Or,
In the preset terminal number and the pushed information numbering table of comparisons, search said terminal equipment and whether received the current information that will send, then do not send the said current information that will send to said terminal if having.
Or,
Send the numbering of the current information that will push to said terminal equipment; After said terminal equipment is confirmed not receive or do not stored the information of said numbering, push the said current information that will send to said terminal equipment.
4. information-pushing method according to claim 1 is characterized in that:
Said promotion front end is less than 1 second to the step duration of terminal equipment pushed information.
5. an information transmission system is characterized in that, comprising:
Push front end, be used to receive outside pushed information, said pushed information is pushed to terminal equipment through contactless short-range communication mode;
Terminal equipment is used for carrying out financial transaction with said propelling movement front end, also is used for receiving pushed information through contactless short-range communication mode from said propelling movement front end.
6. information transmission system as claimed in claim 5 is characterized in that, also comprises:
Push the backstage, be used for sending pushed information to pushing front end through wireless or wired mode.
7. like each described information transmission system of claim 6, it is characterized in that said propelling movement front end comprises:
Control module, financial module, display module, proximity communication module, subsidiary communications module; Said control module is used to control each module; Said financial module is used to handle the feature operation relevant with finance; Said display module is used to show transaction related information or other informations; Said proximity communication module is used for sending pushed information and Financial Information to said terminal equipment, and the subsidiary communications module is used for carrying out data communication with said propelling movement backstage.
8. information transmission system according to claim 7 is characterized in that: the module of said proximity communication module for adopting 2.4G to carry out the noncontact short-range communication with the upper frequency frequency range.
9. like claim 5 or 6 each described information transmission systems, it is characterized in that said terminal equipment comprises: control module, financial module, display module, proximity communication module; Said control module is used to control each module; Said financial module is used to handle the feature operation relevant with finance; Said display module is used to show transaction related information or other informations; Said proximity communication module is used for receiving pushed information and Financial Information from said propelling movement front end.
10. information transmission system according to claim 9 is characterized in that: the module of said proximity communication module for adopting 2.4G to carry out the noncontact short-range communication with the upper frequency frequency range.
11. information transmission system according to claim 9 is characterized in that: said financial module and proximity communication module are structure as a whole or are separable structure.
12. information transmission system according to claim 9 is characterized in that: said financial module and proximity communication module can be integrated on the terminal equipment, but can be the autonomous devices of the plug on the terminal equipment.
13. information transmission system according to claim 9 is characterized in that: when said proximity communication module and propelling movement front end communication, communication is broken off when the receiving unit pushed information, and said proximity communication module receives said part pushed information; Said display module is used to show said part pushed information.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011101429398A CN102811131A (en) | 2011-05-30 | 2011-05-30 | Information pushing method and system |
| PCT/CN2012/075032 WO2012163213A1 (en) | 2011-05-30 | 2012-05-03 | Information push device, communication system and communication method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011101429398A CN102811131A (en) | 2011-05-30 | 2011-05-30 | Information pushing method and system |
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| CN102811131A true CN102811131A (en) | 2012-12-05 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2011101429398A Pending CN102811131A (en) | 2011-05-30 | 2011-05-30 | Information pushing method and system |
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| CN (1) | CN102811131A (en) |
Cited By (4)
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| CN106060762A (en) * | 2016-05-24 | 2016-10-26 | 中国联合网络通信集团有限公司 | Information pushing method, information pushing device and information pushing system |
| CN107135258A (en) * | 2017-05-04 | 2017-09-05 | 浙江路港互通信息技术有限公司 | Method and server that message is pushed |
| CN109120727A (en) * | 2018-10-31 | 2019-01-01 | 苏州友教习亦教育科技有限公司 | Distributed message supplying system |
| CN110866784A (en) * | 2019-11-08 | 2020-03-06 | 福州汇思博信息技术有限公司 | Marketing method and system based on intelligent payment cashier terminal Bluetooth device identification |
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| EP1211828A2 (en) * | 2000-11-30 | 2002-06-05 | Matsushita Electric Industrial Co., Ltd. | Receiver device comprising a receiver for receiving broadcast data as well as receiving data via a communication system |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106060762A (en) * | 2016-05-24 | 2016-10-26 | 中国联合网络通信集团有限公司 | Information pushing method, information pushing device and information pushing system |
| CN107135258A (en) * | 2017-05-04 | 2017-09-05 | 浙江路港互通信息技术有限公司 | Method and server that message is pushed |
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| CN110866784A (en) * | 2019-11-08 | 2020-03-06 | 福州汇思博信息技术有限公司 | Marketing method and system based on intelligent payment cashier terminal Bluetooth device identification |
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