CN102789619B - Advertisement fixing is to the method thrown in and advertising platform equipment - Google Patents
Advertisement fixing is to the method thrown in and advertising platform equipment Download PDFInfo
- Publication number
- CN102789619B CN102789619B CN201210222922.8A CN201210222922A CN102789619B CN 102789619 B CN102789619 B CN 102789619B CN 201210222922 A CN201210222922 A CN 201210222922A CN 102789619 B CN102789619 B CN 102789619B
- Authority
- CN
- China
- Prior art keywords
- content
- advertisement
- advertisement position
- target user
- equipment
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The embodiment of the present invention relates to advertisement fixing to the method thrown in and advertising platform equipment. Wherein, advertisement fixing, to the method thrown in, comprising: advertising platform equipment receives the request that media content carries out advertisement encapsulation that value added service equipment is initiated; Determine the advertisement position that the service identification of media content is corresponding, the ad content that inquiry is mated with advertisement position and target user, according to the combination of advertisement position and ad content, target user is divided into groups, so that the target user on same advertisement position with same advertisement content is divided into one group; Media content is carried out advertisement encapsulation, and the media content after encapsulation and the targeted group corresponding with it are sent to value added service equipment. The embodiment of the present invention is by advertising platform equipment and user property equipment, it is not necessary to existing net flow process is done any transformation, can realize personalized targeted ads according to user preference and throw in.
Description
Technical field
The present invention relates to field of multimedia communication, specifically, it relates to advertisement fixing is to the method thrown in and advertising platform equipment.
Background technology
Existing multimedia communication service is all generally realize advertisement carrying in business system from it, is realized the editor of the various ad content such as word and picture by the content edit capability of own business system. For multimedia message value added service, as the mode of a kind of multi-media information transfer service and information, its media format that both pictures and texts are excellent becomes a kind of ideal medium of carrying advertising message.
But, in existing communication business in the advertisement of carrying, owing to communication service system itself is a vertical business system, lack the analytical system of user individual advertisement putting and required data polymerizing power, in the process realizing user individual advertisement, fellow users cannot be carried out aggregation processing.
Summary of the invention
The embodiment of the present invention proposes advertisement fixing to the method thrown in and advertising platform equipment, it is intended to provide the advertising service of personalization according to the different preference of different user while, fellow users is carried out aggregation processing.
On the one hand, propose a kind of advertisement fixing that realizes to the method thrown in, described method comprises: advertising platform equipment receives the request that media content carries out advertisement encapsulation that value added service equipment is initiated, and described request comprises described media content and the service identification of described media content; Described advertising platform equipment from pre-configured service identification with the corresponding relation of advertisement position is determined the advertisement position that the service identification of described media content is corresponding, the ad content that inquiry is mated with described advertisement position and target user, according to the combination of advertisement position and ad content, target user is divided into groups, so that the target user on same advertisement position with same advertisement content is divided into one group;Described advertising platform equipment is according to often organizing advertisement position corresponding to target user and described media content is carried out advertisement encapsulation by ad content, obtain corresponding respectively to the media content of each targeted group, and the media content after encapsulation and the targeted group corresponding with it are sent to described value added service equipment.
Can selection of land, the ad content that advertising platform equipment query mates with described advertisement position and target user comprise: advertising platform equipment inquires about the ad content mated with described advertisement position and fixed condition from the pre-configured advertising campaign list comprising advertisement position, ad content, fixed condition corresponding relation; And obtain the target user mated with described advertisement position and ad content to the target user that user property equipment query meets described fixed condition according to described fixed condition.
Can selection of land, target user is divided into groups by advertising platform equipment according to the combination of advertisement position and ad content, to be divided into one group to comprise the target user on same advertisement position with same advertisement content: by dimension degree of described target user, the ad content with its coupling is arranged according to corresponding advertisement position, determine to have on same advertisement position the target user of same advertisement content based on rank results, and it is divided into one group.
On the other hand, it is proposed that a kind of advertising platform equipment, comprising: management component, input parts and combined issue parts, wherein management component is for storing pre-configured service identification and the corresponding relation of advertisement position; Throwing in the request that media content carries out advertisement encapsulation that parts are initiated for receiving value added service equipment, described request comprises described media content and the service identification of described media content; For the described pre-configured service identification that stores from described management component with the corresponding relation of advertisement position is determined the advertisement position that the service identification of described media content is corresponding, the ad content that inquiry is mated and target user with described advertisement position; And according to the combination of advertisement position and ad content, target user is divided into groups, so that the target user on same advertisement position with same advertisement content is divided into one group; Combined issue parts are used for according to often organizing advertisement position corresponding to target user and described media content is carried out advertisement encapsulation by ad content, obtain corresponding respectively to the media content of each targeted group, and the media content after encapsulation and the targeted group corresponding with it are sent to described value added service equipment.
Can selection of land, throw in parts specifically for inquiring about the ad content that mates with described advertisement position and fixed condition from the pre-configured advertising campaign list comprising advertisement position, ad content, fixed condition corresponding relation, obtain the target user mated with described advertisement position and ad content according to described fixed condition to the target user that described user property equipment query meets described fixed condition.
Can selection of land, throw in parts specifically for being arranged according to corresponding advertisement position by the ad content with its coupling by dimension degree of described target user, determine to have on same advertisement position the target user of same advertisement content based on rank results, and it is divided into one group.
The embodiment of the present invention by the combination according to advertisement position and ad content to target user grouping, according to grouping, media content is carried out advertisement encapsulation, media content after encapsulation can for all users in corresponding grouping, while providing personalized advertisement for user, carry out again aggregation processing, the system resource of saving.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme of the embodiment of the present invention, it is briefly described to the accompanying drawing used required in the embodiment of the present invention below, apparently, accompanying drawing described below is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the schema of the advertisement fixing realized in multimedia communications system according to embodiments of the present invention to the method thrown in.
Fig. 2 is the structural representation of multimedia communications system according to embodiments of the present invention.
Fig. 3 is the structural representation of advertising platform equipment according to embodiments of the present invention.
Fig. 4 shows the flow process of the advertisement packet-oriented realized by advertising platform equipment according to embodiments of the present invention.
Fig. 5 is the schema of the printing of multimedia message value added service personalized advertisement combined issue according to embodiments of the present invention.
Fig. 6 is the schema of multimedia message value added service personalized advertisement packet-oriented according to embodiments of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is a part of embodiment of the present invention, instead of whole embodiment. Based on the embodiment in the present invention, other embodiments all that those of ordinary skill in the art obtain under the prerequisite not making creative work, all should belong to the scope of protection of the invention.
The flow process of the method that the personalized advertisement that in Fig. 1, multimedia communications system according to embodiments of the present invention realizes for convenience of description is thrown in, figure 2 illustrates multimedia communications system 20. As shown in Figure 2, multimedia communications system 20 comprises advertising platform equipment 21 and user property equipment 22, this advertising platform equipment 21 is for realizing the packet-oriented of advertisement, finally realize the directed input of advertisement, the list of the target user that this user property equipment 22 mates with advertisement position and ad content for storing. In addition, multimedia communications system 20 can also comprise the equipment that value added service equipment 23(is generally service provider), wherein line embodies in system the signal stream between different equipment. Comprise the steps to the method thrown at the advertisement fixing shown in Fig. 1.
11, advertising platform equipment 21 receives the request that media content carries out advertisement encapsulation that value added service equipment 23 is initiated, and described request comprises described media content and the service identification of described media content.
Here the media content referred to can be picture, word, video or audio frequency etc.
12, advertising platform equipment 21 from pre-configured service identification with the corresponding relation of advertisement position is determined the advertisement position that the service identification of media content is corresponding, the ad content that inquiry is mated with described advertisement position and target user, according to the combination of advertisement position and ad content, target user is divided into groups, so that the target user on same advertisement position with same advertisement content is divided into one group.
Wherein, advertising platform equipment 21 can inquire about the ad content and target user that mate with described advertisement position in the following manner, and namely advertising platform equipment 21 inquires about the ad content mated with advertisement position and fixed condition from the pre-configured advertising campaign list comprising advertisement position, ad content, fixed condition corresponding relation; Obtain the target user mated with described advertisement position and ad content again to the target user that user property equipment 22 inquiry meets described fixed condition according to fixed condition.
In addition, target user can be divided into groups by advertising platform equipment 21 in the following manner according to the combination of advertisement position and ad content, so that the target user on same advertisement position with same advertisement content is divided into one group, namely the ad content with its coupling is arranged according to corresponding advertisement position by advertising platform equipment 21 by dimension degree of described target user, determine to have on same advertisement position the target user of same advertisement content based on rank results, and it is divided into one group.
13, advertising platform equipment 21 is according to often organizing advertisement position corresponding to target user and described media content is carried out advertisement encapsulation by ad content, obtain corresponding respectively to the media content of each targeted group, and the media content after encapsulation and the targeted group corresponding with it are sent to value added service equipment 23.
Hereafter, multi-media value-added business equipment 23 just can carry out the mass-sending of media content according to the media content after encapsulation and targeted group. That is, multi-media value-added business equipment 23 sends MM7_Submit request message to multi-media message service centers (MMSC, MultimediaMessagingServiceCenter), so MMSC returns MM7_Submit to multi-media value-added business equipment responds message; MMSC acts on behalf of gateway (PPG, PushProxyGateway) to propelling movement again and sends MM1_Notification message, so PPG also sends MM1_Notification message to the user equipment (UE, UserEquipment) of take over party; The UE of take over party sends MM1_Retrieve request message to WAP gateway (WAPGateway, WirelessApplicationProtocolGateway), so WAP gateway returns MM1_Retrieve to the UE of take over party responds message. Like this, the UE of each take over party just can present the advertisement meeting its personal needs.
Above, the embodiment of the present invention, by advertising platform equipment and user property equipment, can realize personalized targeted ads according to user preference and throw in.
In the above-described embodiments, it is also possible to increase further send the date be condition to determine target user, wherein send appointment in the request that the date sends at value added service equipment.
As from the foregoing, to input, by increasing in existing network framework, advertising platform equipment 21 and user property equipment 22 realize advertisement fixing. Fig. 3 shows the structural representation of advertising platform equipment 21 according to embodiments of the present invention.
In figure 3, advertising platform equipment 21 can comprise management component 211, throw in parts 212 and combined issue parts 213. Wherein, management component 211 is for storing pre-configured service identification and the corresponding relation of advertisement position. Throwing in the request that media content carries out advertisement encapsulation that parts 212 are initiated for receiving value added service equipment 23, described request comprises described media content and the service identification of described media content. And, throw in parts 212 and receive the described pre-configured service identification stored from described management component 211 with the corresponding relation of advertisement position is determined the advertisement position that the service identification of described media content is corresponding, inquire about the ad content that mates with described advertisement position and target user; According to the combination of advertisement position and ad content, target user is divided into groups again, so that the target user on same advertisement position with same advertisement content is divided into one group. Combined issue parts 213 are for according to often organizing advertisement position corresponding to target user and described media content is carried out advertisement encapsulation by ad content, obtain corresponding respectively to the media content of each targeted group, and the media content after encapsulation and the targeted group corresponding with it are sent to value added service equipment 23.
Specifically, throw in parts 212 and inquire about the ad content mated with described advertisement position and target user in the following manner, namely throw in parts 212 for inquiring about the ad content that mates with described advertisement position and fixed condition from the pre-configured advertising campaign list comprising advertisement position, ad content, fixed condition corresponding relation, inquire about, according to described fixed condition, the target user that the target user meeting described fixed condition obtains mating with described advertisement position and ad content to user property equipment 22.
And, throw in parts 211 target user to be divided into groups according to the combination of advertisement position and ad content in the following manner, so that the target user on same advertisement position with same advertisement content is divided into one group, namely throw in parts 211 to be arranged according to corresponding advertisement position by the ad content with its coupling by dimension degree of described target user, determine to have on same advertisement position the target user of same advertisement content based on rank results, and it is divided into one group.
It thus is seen that the advertising platform equipment 21 of the embodiment of the present invention is by the information relevant with advertisement packet and user's list etc., when without the need to existing net flow process is done any transformation, just can realize personalized targeted ads according to user preference and throw in. Usually, user preference can be determined based on the sex of user, age, hobby, location etc.
In order to the process of advertisement packet-oriented is clearly described, it is described see Fig. 4. Wherein advertising platform equipment 21 receives the request that media content carries out advertisement encapsulation initiated by value added service equipment 23, and this request comprises the service identification of media content and media content, such as the value added service A in Fig. 4.
Such as, then, advertising platform equipment 21 with determining the advertisement position that the service identification of this media content is corresponding the corresponding relation of advertisement position from pre-configured service identification, namely has the instruction request of this service identification and points to advertisement position (AdSpace1 and AdSpace2).
Then, advertising platform equipment 21 comprises advertisement position (such as from pre-configured, AdSpace1, AdSpace2 etc.), ad content is (such as, AdContent1, AdContent2, AdContent3, AdContent4, AdContent5, AdContent6 etc.), fixed condition is (such as, Adtarget1, Adtarget2, Adtarget3, Adtarget4, Adtarget5, Adtarget6 etc.) corresponding relation advertising campaign list in the ad content (AdContent1 to AdContent6) that mates with above-mentioned advertisement position (AdSpace1 and AdSpace2) of inquiry and fixed condition (Adtarget1 to Adtarget6), and obtain the target user mated with described advertisement position and ad content to the target user that user property equipment 22 inquiry meets above-mentioned fixed condition according to fixed condition (Adtarget1 to Adtarget6). as in Fig. 4, take advertisement position as the advertisement position of dimension degree, ad content and user's list (UserList1 to UserList3).
Then, target user is divided into groups by advertising platform equipment 21 according to the combination of advertisement position and ad content, so that the target user on same advertisement position with same advertisement content is divided into one group. Namely by dimension degree of described target user, the ad content with its coupling is arranged according to corresponding advertisement position, determine to have on same advertisement position the target user of same advertisement content based on rank results, and be divided into one group.
Finally, advertising platform equipment 21 is according to often organizing advertisement position corresponding to target user and media content is carried out advertisement encapsulation by ad content, obtain corresponding respectively to the media content of each targeted group, and the media content after encapsulation and the targeted group corresponding with it are sent to value added service equipment 23.
Like this, the embodiment of the present invention is by advertising platform equipment and user property equipment, it is not necessary to existing net flow process is done any transformation, can realize personalized targeted ads according to user preference and throw in.
For multimedia message value added service, the method that the orientation of realization according to embodiments of the present invention embeds personalized advertisement will be specifically described below.
This multimedia message communication service system, except comprising original multimedia message communication service equipment (comprising value added service equipment 23), has also increased advertising platform equipment 21 and user property equipment 22 newly. Wherein, user property equipment 22 stores the list of the target user mated with advertisement position and ad content, such as, the list of order user here is determined according to user preference, and user preference is relevant with some characteristics (sex, age, area etc.) of user. Original multimedia message communication service equipment can comprise multimedia message value added service equipment, WAP gateway, MMSC, PPG, take over party UE etc.
Multimedia message value added service provides original multimedia message bag to advertising platform equipment 21, and user property equipment 22 stores user's list and can extract corresponding user's inventory according to the fixed condition of advertisement simultaneously. Advertising platform equipment 21 as shown in Figure 3, comprises management component 211, throws in parts 212 and combined issue parts 213.
Specifically, management component 211 stores pre-configured service identification and the corresponding relation of advertisement position, and the pre-configured advertising campaign list comprising advertisement position, ad content, fixed condition corresponding relation, therefore the information of ad content and the configuration information of advertisement position can be provided. Here, the information of ad content is made up of one or more ad content metadata, such as, be the list form of ad content metadata. Wherein each ad content metadata is corresponding to an ad content, and the configuration information of advertisement position is the positional information arranging advertisement in instruction media content, may there is one or more advertisement position in service media. Throw in parts 212 to be responsible for carrying out advertisement packet-oriented according to ad content, advertisement position and user's list. Advertisement after packet-oriented is encapsulated in media content by combined issue parts 213, more packaged media content is supplied to multimedia message value added service. The process that advertisement is encapsulated into media content also can be called combined issue printing.
Illustrate in detail below with reference to accompanying drawing and multimedia message value added service realizes advertisement fixing to the process thrown in. As shown in Figure 5, first combined issue parts 213 can receive the advertisement combined issue application of multimedia message value added service, this advertisement combined issue application is exactly the request that media content carries out advertisement encapsulation initiated by value added service equipment, and described request comprises described media content and the service identification of described media content. Afterwards, combined issue parts 213 by inquire about to management component 211 according to above-mentioned service identification obtain to should the list of advertisement position of media content, the list of advertisement position provides the configuration information of advertisement position. Then, combined issue parts 213 ask advertisement packet-oriented according to the transmission date of the list of advertisement position and multimedia message (business) to input parts 212, to obtain the grouping response thrown in parts 212 and return.This grouping response call comprises new user's list file corresponding to advertisement packet file, the list of ad content metadata, media content that each is packaged and Packet State code. Wherein, advertisement packet file instruction advertisement position, advertisement position numbering, ad content numbering and advertisement putting condition number; The ad content metadata of ad content list of meta data instruction ad content metadata numbering and correspondence; User's list file indicating user divides set condition (namely meet and have same advertisement content on same advertisement position) and user's group; The instruction of Packet State code is divided into groups successfully or divides into groups unsuccessfully.
After combined issue parts 213 receive grouping response, if in the Packet State code instruction successful situation of grouping, then Query Database is obtained the content of original multimedia message by combined issue parts 213, then obtains advertisement position and the ad content metadata corresponding with advertisement position by reading the list of advertisement packet file and the ad content metadata divided into groups in response. Finally, ad content corresponding for ad content metadata is encapsulated in original multimedia message by combined issue parts 213, thus obtains a new multimedia message version and corresponding user's list. After combined issue parts 213 process all advertisement packet and user grouping, report combined issue result to multimedia message value added service. Here, at combined issue parts 213, ad content corresponding for ad content metadata is encapsulated in the process of original multimedia message, can when the user's group indicated according to user's list file encapsulates advertisement for media content, judge whether the space required for encapsulating ad content exceedes the residue space of multimedia message, if exceeded, it is necessary to abandon the ad content also not encapsulated.
As mentioned above, throw in parts 212 after the application of advertisement packet-oriented receiving combined issue parts 213, list according to advertisement position and the information of the transmission date inquiries ad content of business (such as MMS), if there is the list of ad content metadata, then by the write grouping request slips such as the list of the transmission date of the list of advertisement position, business, ad content metadata, advertising campaign list. If there is no the list of ad content metadata, then return error code to combined issue parts 213. Here, the corresponding ad content list of meta data of each advertising campaign, multiple advertising campaign correspondence composition advertising campaign list.
The flow process of multimedia message value added service personalized advertisement packet-oriented according to embodiments of the present invention is described below in conjunction with Fig. 6.
First, throw in parts 212 and start packet processing threads according to grouping request slip, then send, based on the fixed condition corresponding to advertising campaign list of grouping request slip and business, user's list that the date orders this business (such as have subscribed MMS) to user property device request. User property equipment 22 will return corresponding user's list for the request throwing in parts 212. Such as, the packet processing threads throwing in parts 212 startup asks user's list of this advertising campaign metadata corresponding for each advertising campaign metadata to user property equipment 22; Substantially, whenever a generation request, this request all can be numbered by packet processing threads, and request numbering and the advertising campaign metadata corresponding with request numbering are put into pending queue; Finally, packet processing threads is by each request in the pending queue of process.
Whether user's list file that packet processing threads can inquire about in pending queue each request corresponding has been generated by user property equipment 22 and has been fed back to and throws in parts 212.If user's list file generates, then the advertising campaign list of bit position corresponding for advertising campaign metadata with the user ordering this business is carried out " or (OR) " operation by packet processing threads. Such as, user and all advertising campaign lists in user's list file of corresponding a certain the advertising campaign metadata generated are done logical operation by user's number, the corresponding one group of user of each advertising campaign metadata, some user and multiple advertising campaign metadata association, so advertising campaign metadata being sorted according to user, namely each user meets a few advertising campaigns (i.e. advertising campaign metadata). Assume that user's number and advertising campaign list adopt the data structure of Ha Xibiao (HashMap), namely taking mobile phone number as index or major key (Key), advertising campaign list are for value (Value) (byte (byte) array, each bit represents an advertising campaign metadata). After packet processing threads has processed, the Customs Assigned Number obtained and the advertising campaign metadata corresponding with Customs Assigned Number are removed from queue. If user's list file does not generate, then the request of the next user's list query of process, if remaining untreated request in addition after having traveled through the request of all user's list query, then waits for a period of time, and continues following process.
Packet processing threads, after processing all requests, takes out an advertising campaign metadata respectively from each advertisement position, generates the advertising campaign based on advertisement position and combine.
The advertising campaign combination that packet processing threads traversal is currently whole, obtains minimum residue supply volume. Should understand, owing to an advertisement position can be put multiple advertising campaign metadata carousel, so for each advertisement position, the all advertising campaigns combination thrown on it is got up to form multiple combination, each combination corresponding one group of user of meeting, number of users in corresponding group is exactly advertisement playback volume, and residue supply volume is exactly advertisement playback volume, the advertising campaign combination that first packet processing threads selects minimum advertisement playback volume corresponding. Traversal orders user's list of this business, the user comprising this advertising campaign combination is screened, and need to delete the user of extraction from user's list to avoid repeating to extract. Packet processing threads judges whether remaining user in addition, if not having remaining users, then deletes remaining advertising campaign combination.
Afterwards, packet processing threads judges whether to extract user. If not extracting user, then from the list of advertising campaign combination, delete this combination, packet processing threads judges to judge whether to exist other advertising campaign combination again, if existed, then return the step obtaining minimum residue supply volume, otherwise combined issue process terminates, and report advertisement packet result to combined issue parts 213. If having extracted user, then generating new advertising campaign combination, traveling through currently whole advertising campaign combinations, by ad content (supporting that content carousel is selected) corresponding for advertising campaign metadata and ad spot information write advertisement packet file. Finally, parts 212 are thrown in by advertisement packet file, ad content list of meta data, user's list file and the write grouping response of Packet State code. Deduct, from the residue injected volume of advertising campaign, the number of users extracted, if residue injected volume is 0, then deletes from the list of advertising campaign combination and comprise this advertising campaign combination.
Finally, packet processing threads judges whether also there is other advertising campaign combination, obtains, if it is present, then return, the step that minimum residue throws in data.Otherwise, combined issue process terminates, and throws in parts 212 and reports advertisement packet result to combined issue parts 213.
As from the foregoing, in conjunction with the above directed method embedding personalized advertisement, it is achieved the process that personalized advertisement orientation is thrown in can be summarized as: multimedia message value added service equipment initiates advertisement combined issue request to advertising platform equipment 21; After advertising platform equipment 21 accepts combined issue request, start advertisement fixing to grouping process; Advertising platform equipment 21 enters advertisement fixing to grouping process, and extracts user's list of the combination meeting corresponding each ad content and advertisement position from user property equipment 22. Advertising platform equipment 21, processing advertisement fixing after grouping process, enters advertisement encapsulation process, and the result according to advertisement packet-oriented, corresponding advertisement content is encapsulated in original multimedia message, and obtains new user's list of corresponding each new media content; New media content and new user's list are returned to multimedia message value added service equipment by advertising platform equipment 21; Corresponding multimedia message will be sent to user by network according to former flow process by multimedia message value added service equipment; Each user receives the advertisement MMS content relevant to oneself interest.
The embodiment of the present invention is by advertising platform equipment and user property equipment, it is not necessary to existing net flow process is done any transformation, can realize personalized targeted ads according to user preference and throw in.
Those of ordinary skill in the art are it should be appreciated that the unit of each example that describes in conjunction with embodiment disclosed herein and algorithm steps, it is possible to realize with the combination of electronic hardware or computer software and electronic hardware. These functions perform with hardware or software mode actually, depend on application-specific and the design constraint of technical scheme. Each specifically can should be used for using different methods to realize described function by professional and technical personnel, but this kind realizes should not thinking the scope exceeding the present invention.
The technician of art can be well understood to, for convenience and simplicity of description, and the concrete working process of the system of foregoing description, device and unit, it is possible to reference to the corresponding process in aforementioned embodiment of the method, do not repeat them here.
In several embodiments that the application provides, it should be appreciated that, disclosed system, device and method, it is possible to realize by another way. Such as, device embodiment described above is only schematic, such as, the division of described unit, being only a kind of logic function to divide, actual can have other dividing mode when realizing, such as multiple unit or assembly can in conjunction with or another system can be integrated into, or some features can ignore, or do not perform. Another point, shown or discussed coupling each other or directly coupling or communication connection can be the indirect coupling by some interfaces, device or unit or communication connection, it is possible to be electrical, machinery or other form.
The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or can also be distributed on multiple NE. Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it is also possible to is that the independent physics of each unit exists, it is also possible to two or more unit are in a unit integrated.
If described function realize using the form of software functional unit and as independent production marketing or when using, it is possible to be stored in a computer read/write memory medium.Based on such understanding, the technical scheme of the present invention in essence or says that the part of part or this technical scheme prior art contributed can embody with the form of software product, this computer software product is stored in a storage media, comprise some instructions with so that a computer equipment (can be Personal Computer, server, or the network equipment etc.) perform all or part of step of method described in each embodiment of the present invention. And aforesaid storage media comprises: USB flash disk, portable hard drive, read-only storage (ROM, Read-OnlyMemory), random access memory (RAM, RandomAccessMemory), magnetic disc or CD etc. various can be program code stored medium.
The above; it is only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, any it is familiar with those skilled in the art in the technical scope that the present invention discloses; change can be expected easily or replace, all should be encompassed within protection scope of the present invention. Therefore, protection scope of the present invention should described be as the criterion with the protection domain of claim.
Claims (6)
1. an advertisement fixing is to the method thrown in, it is characterised in that, described method comprises:
Advertising platform equipment receives the request that media content carries out advertisement encapsulation that value added service equipment is initiated, and described request comprises described media content and the service identification of described media content;
Described advertising platform equipment from pre-configured service identification with the corresponding relation of advertisement position is determined the advertisement position that the service identification of described media content is corresponding, the ad content that mates with described advertisement position of inquiry and to user property equipment query target user, according to the combination of advertisement position and ad content, target user is divided into groups, so that the target user on same advertisement position with same advertisement content is divided into one group, wherein, the list of the target user that described user property equipment mates with advertisement position and ad content for storing;
Described advertising platform equipment is according to often organizing advertisement position corresponding to target user and described media content is carried out advertisement encapsulation by ad content, obtain corresponding respectively to the media content of each targeted group, and the media content after encapsulation and the targeted group corresponding with it are sent to described value added service equipment.
2. method according to claim 1, it is characterised in that, the ad content that described inquiry is mated with described advertisement position and target user comprise:
Described advertising platform equipment inquires about the ad content mated with described advertisement position and fixed condition from the pre-configured advertising campaign list comprising advertisement position, ad content, fixed condition corresponding relation;
And obtain the target user mated with described advertisement position and ad content to the target user that described user property equipment query meets described fixed condition according to described fixed condition.
3. method according to claim 1 and 2, it is characterised in that, described according to the combination of advertisement position and ad content, target user is divided into groups, to be divided into one group to comprise the target user on same advertisement position with same advertisement content:
By dimension degree of described target user, the ad content with its coupling is arranged according to corresponding advertisement position, determine to have on same advertisement position the target user of same advertisement content based on rank results, and be divided into one group.
4. an advertising platform equipment, it is characterised in that, comprising: management component, input parts and combined issue parts, wherein
Described management component, for storing pre-configured service identification and the corresponding relation of advertisement position;
Described input parts, for receiving the request that media content carries out advertisement encapsulation that value added service equipment is initiated, described request comprises described media content and the service identification of described media content; For the described pre-configured service identification that stores from described management component with the corresponding relation of advertisement position is determined the advertisement position that the service identification of described media content is corresponding, the ad content that inquiry is mated and to user property equipment query target user with described advertisement position; And according to the combination of advertisement position and ad content, target user is divided into groups, so that the target user on same advertisement position with same advertisement content is divided into one group, wherein, the list of the target user that described user property equipment mates with advertisement position and ad content for storing;
Described combined issue parts, for according to often organizing advertisement position corresponding to target user and described media content is carried out advertisement encapsulation by ad content, obtain corresponding respectively to the media content of each targeted group, and the media content after encapsulation and the targeted group corresponding with it are sent to described value added service equipment.
5. advertising platform equipment according to claim 4, it is characterised in that, described management component is also for storing the pre-configured advertising campaign list comprising advertisement position, ad content, fixed condition corresponding relation;
Described input parts, specifically for inquiring about the ad content that mates with described advertisement position and fixed condition from the pre-configured advertising campaign list comprising advertisement position, ad content, fixed condition corresponding relation, obtain the target user mated with described advertisement position and ad content according to described fixed condition to the target user that described user property equipment query meets described fixed condition.
6. advertising platform equipment according to claim 4 or 5, it is characterized in that, described input parts are specifically for arranging the ad content with its coupling according to corresponding advertisement position by dimension degree of described target user, determine to have on same advertisement position the target user of same advertisement content based on rank results, and it is divided into one group.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210222922.8A CN102789619B (en) | 2012-06-29 | 2012-06-29 | Advertisement fixing is to the method thrown in and advertising platform equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201210222922.8A CN102789619B (en) | 2012-06-29 | 2012-06-29 | Advertisement fixing is to the method thrown in and advertising platform equipment |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN102789619A CN102789619A (en) | 2012-11-21 |
| CN102789619B true CN102789619B (en) | 2016-06-15 |
Family
ID=47155020
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201210222922.8A Active CN102789619B (en) | 2012-06-29 | 2012-06-29 | Advertisement fixing is to the method thrown in and advertising platform equipment |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102789619B (en) |
Families Citing this family (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR101492817B1 (en) * | 2013-10-23 | 2015-02-16 | 주식회사 내로우캐스트 | Method, system and computer-readable recording medium for associating advertisement with specific user group |
| CN106557513B (en) | 2015-09-29 | 2022-05-10 | 腾讯科技（深圳）有限公司 | Event information pushing method and event information pushing device |
| CN106303626A (en) * | 2016-08-31 | 2017-01-04 | 四川长虹技佳精工有限公司 | Orientation pushes the system and method for diversity advertisement in real time |
| CN107038224B (en) * | 2017-03-29 | 2022-09-30 | 腾讯科技（深圳）有限公司 | Data processing method and data processing device |
| CN107423393A (en) * | 2017-07-24 | 2017-12-01 | 北京京东尚科信息技术有限公司 | Data processing method and its system |
| CN108460624A (en) * | 2018-02-06 | 2018-08-28 | 上海致趣广告有限公司 | A kind of method for delivering advertisement accurately and device |
| CN108920529A (en) * | 2018-06-07 | 2018-11-30 | 北京金山安全软件有限公司 | Data extraction method and device and electronic equipment |
| CN109409925A (en) * | 2018-09-04 | 2019-03-01 | 中国平安人寿保险股份有限公司 | Advertisement bidding put-on method, device, terminal and storage medium |
| CN111210247B (en) * | 2018-11-22 | 2023-04-28 | 阿里巴巴集团控股有限公司 | Advertisement delivery processing method, device and system, computing device and readable medium |
| CN110472106A (en) * | 2019-08-08 | 2019-11-19 | 浙江每日互动网络科技股份有限公司 | A kind of recognition methods of target object and data management platform |
| CN111768237A (en) * | 2020-06-28 | 2020-10-13 | 京东数字科技控股有限公司 | Advertisement putting method and device, electronic equipment and storage medium |
| CN112053192B (en) * | 2020-09-02 | 2024-05-14 | 北京达佳互联信息技术有限公司 | User quality determining method, device, server, terminal, medium and product |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101076826A (en) * | 2004-10-12 | 2007-11-21 | X地带公司 | An analyzer, a system and a method for defining a preferred group of users |
| CN101184266A (en) * | 2007-12-18 | 2008-05-21 | 北京西塔网络科技有限公司 | Information release device and information release method |
| CN101511055A (en) * | 2009-02-19 | 2009-08-19 | 华为技术有限公司 | Method and device for delivering advertisement |
| CN101577541A (en) * | 2008-05-09 | 2009-11-11 | 联发科技股份有限公司 | Frequency divider, frequency dividing method and phase locked loop thereof |
-
2012
- 2012-06-29 CN CN201210222922.8A patent/CN102789619B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101076826A (en) * | 2004-10-12 | 2007-11-21 | X地带公司 | An analyzer, a system and a method for defining a preferred group of users |
| CN101184266A (en) * | 2007-12-18 | 2008-05-21 | 北京西塔网络科技有限公司 | Information release device and information release method |
| CN101577541A (en) * | 2008-05-09 | 2009-11-11 | 联发科技股份有限公司 | Frequency divider, frequency dividing method and phase locked loop thereof |
| CN101511055A (en) * | 2009-02-19 | 2009-08-19 | 华为技术有限公司 | Method and device for delivering advertisement |
Also Published As
| Publication number | Publication date |
|---|---|
| CN102789619A (en) | 2012-11-21 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN102789619B (en) | Advertisement fixing is to the method thrown in and advertising platform equipment | |
| CN106406846B (en) | Display interface creating method and device | |
| US9672286B2 (en) | Singular, collective and automated creation of a media guide for online content | |
| US7461067B2 (en) | System for supporting production, management and delivery of media content for wireless devices | |
| CN101295302B (en) | Advertisement releasing system and method | |
| CN107911249B (en) | Method, device and equipment for sending command line of network equipment | |
| CN102713904A (en) | Method and apparatus for utilizing a scalable data structure | |
| CN105512283A (en) | Data quality management and control method and device | |
| CN103338384A (en) | Video play method and video play device | |
| CN104967862A (en) | Video storage method and device, and video searching method and device | |
| KR20030093191A (en) | Contents directory service system | |
| JP5395056B2 (en) | Method and computer program for generating and distributing media | |
| CN103699557B (en) | report processing method and system | |
| CN105635764A (en) | Method and device for playing push information in live video | |
| CN105373608A (en) | Input method based scene-mode content pushing method and system | |
| CN102349314A (en) | Method and apparatus for accessing content based on user geolocation | |
| CN104580310A (en) | Log processing method and server | |
| CN1326008C (en) | License creation apparatus, license creation method, and computer program | |
| CN103942213A (en) | Data paging method and device | |
| CN105095216A (en) | Data assembling method and device and resource communication system | |
| CN101562628B (en) | Method, system and server for managing and releasing individual digital media information | |
| KR101748245B1 (en) | Method for providing 3d printing data service | |
| WO2008032992A1 (en) | Method for downloading multimedia contents to electronic picture frame | |
| CN107295485B (en) | Multimedia message accessory management method, device and communication system | |
| CN107977381B (en) | Data configuration method, index management method, related device and computing equipment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20200206 Address after: 518129 Bantian HUAWEI headquarters office building, Longgang District, Guangdong, Shenzhen Patentee after: HUAWEI TECHNOLOGIES Co.,Ltd. Address before: 210012 Ande Gate No. 94, Yuhuatai District, Jiangsu, Nanjing Patentee before: Huawei Technologies Co.,Ltd. |
|
| TR01 | Transfer of patent right |