CN102760269B - Advertisement purchase method, client and system - Google Patents

Advertisement purchase method, client and system Download PDF

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Publication number
CN102760269B
CN102760269B CN201110108664.6A CN201110108664A CN102760269B CN 102760269 B CN102760269 B CN 102760269B CN 201110108664 A CN201110108664 A CN 201110108664A CN 102760269 B CN102760269 B CN 102760269B
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client
module
user terminal
request
user
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CN102760269A (en
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陈丽
杨鹏
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Nanjing Zhongxing Software Co Ltd
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ZTE Corp
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Priority to PCT/CN2012/072055 priority patent/WO2012146089A1/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

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  • General Business, Economics & Management (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention provides a kind of advertisement purchase method, client and system, wherein, the method comprises: client, to user's showing advertisements information, receives the service request of the request order commodity corresponding with advertising message of user's input; Service request is sent to service end by network by client; Client receives the response message from service end, wherein, and response message instruction client executing SUBSCRIBE Operation; Client, according to service request, is undertaken alternately, realizing this SUBSCRIBE Operation by the subscriber identification module with radio-frequency enabled of its radio frequency discrimination RFID module and user terminal.By the present invention, solve the problem that in correlation technique, transaction is inconvenient or security is not high, improve convenience and the security of user's shopping.

Description

Advertisement purchase method, client and system
Technical field
The present invention relates to the communications field, in particular to a kind of advertisement purchase method, client and system.
Background technology
At present, comparatively general advertising is generally adopt billboard or television advertising to realize, and this advertisement is that single ad display screen or advertisement video are play and browse, and shopping Zhi Fuyu advertisement is separated, and consumer generally can not do shopping when browse advertisements.In addition, in the prior art, advertisement is coordinated in order to promote commodity, businessman generally can provide coupon to consumer or experience certificate, such as, can sales to consumers papery coupon, but be generally all money transaction, for businessman, this mode of doing business will limit sales volume to a certain extent, and for user, owing to needing the coupon preserving papery, also very inconvenient, Consumer's Experience is lower.
Along with the fast development of network, the web advertisement is popularized gradually, and consumer can pass through network browsing advertisement, but for businessman, it is to obtain higher click volume that the object of publishing network advertisement has more than, but obtains the concern of more consumers and improve psychological occupation rate.Therefore, need to make consumer when by network browsing advertising message, cyber ordering coupon can be passed through, but current common function mode is user realizes transaction by network interface card bank, coupon is issued in the inbox of mobile phone by normal short message or Quick Response Code mode by businessman, and the security of this mode of doing business is not high.
Summary of the invention
Fundamental purpose of the present invention is to provide a kind of advertisement purchase method, client and system, at least one of to solve the problem.
According to an aspect of the present invention, provide a kind of advertisement purchase method, comprising: client, to user's showing advertisements information, receives the service request of the request order commodity corresponding with advertising message of user's input; Service request is sent to service end by network by client; Client receives the response message from service end, wherein, and response message instruction client executing SUBSCRIBE Operation; Client, according to service request, is undertaken alternately, realizing this SUBSCRIBE Operation by the subscriber identification module with radio-frequency enabled of its radio-frequency (RF) identification (RFID) module and user terminal.
Service request sends to service end to comprise by network by above-mentioned client: client reads the RFID information of user terminal by RFID module, and wherein, RFID information comprises account number and the account balance information of user terminal; RFID information is carried in service request and sends to service end by client.
The numbering of client and the current identifying code for user terminal distribution is also carried in above-mentioned service request; Before client receives response message, the method also comprises: service end carries out authentication according to the numbering of RFID information, client and the current identifying code for user terminal distribution to user terminal and client, and authentication is passed through.
Above-mentioned client is undertaken alternately by the subscriber identification module with radio-frequency enabled of its RFID module and user terminal, realize this SUBSCRIBE Operation to comprise: above-mentioned client is undertaken alternately, deducting corresponding money expense from subscriber identification module by the subscriber identification module of RFID module and user terminal; Client determination service request is request is the order goods of this user terminal; The coupon of commodity is sent to having in the subscriber identification module of radio-frequency enabled of this user terminal by RFID module by client.
Above-mentioned client is undertaken alternately by the subscriber identification module with radio-frequency enabled of its RFID module and user terminal, realize this SUBSCRIBE Operation to comprise: client is undertaken alternately, deducting corresponding money expense from Subscriber Identity Module by the subscriber identification module of RFID module and this user terminal; Client determination service request is request is other user terminals order goods except this user terminal; User end to server sends a request message, and asks the coupon of commodity to send to other user terminals; Server receives request message, coupon is sent to other user terminals.
Above-mentioned client also comprises deduct corresponding money expense from Subscriber Identity Module after: client just this result of withholing operation sends to service end; Service end is cleared this SUBSCRIBE Operation of user terminal.
Said method also comprises: client receives the request message of the request downloads ad information of user's input or the experience certificate of commodity; Client is by the advertising message of request or experience certificate to be sent to user terminal subscriber identification module by RFID module.
According to a further aspect in the invention, provide a kind of client, comprising: display module, for user's showing advertisements information; First receiver module, the service request of the commodity that the request order for receiving user's input is corresponding with advertising message; First sending module, for sending to service end by internet by service request; RFID module, for the response message of the instruction execution SUBSCRIBE Operation that reception server returns, the subscriber identification module with radio-frequency enabled according to service request and user terminal carries out alternately, realizing this SUBSCRIBE Operation.
Above-mentioned RFID module can also be used for the RFID information reading user terminal, by the first sending module, RFID information is sent to service end, and wherein, RFID information comprises account number and the account balance information of user terminal.
Above-mentioned client can also comprise: judge module, for judging that service request is that request is ordered the goods as user terminal or orders the goods for other user terminals outside user terminal, if be user terminal order goods, then that triggers that the coupon of commodity is sent to user terminal by RFID module has in the subscriber identification module of radio-frequency enabled; Otherwise, trigger sending module and send a request message to server, ask the coupon of commodity to send to other user terminals.
Above-mentioned first receiver module can also be used for the request message receiving the request downloads ad information of user's input or the experience certificate of commodity; Above-mentioned RFID module can also be used for the described subscriber identification module described advertising message of request or described experience certificate being sent to described user terminal.
According to a further aspect in the invention, provide a kind of advertisement purchase system, comprising: service end and above-mentioned client, wherein, service end comprises: the second receiver module, for receiving the service request from the request order of the client commodity corresponding with advertising message; Execution module, for operating accordingly according to the information and executing of carrying in service request; Second sending module, for perform at execution module successful operation, send response message to client, instruction client executing SUBSCRIBE Operation.
Above-mentioned second receiver module can also be used for receiving the result of the operation of withholing that client sends, and performs clearance according to the result of operation of withholing to this SUBSCRIBE Operation of user terminal.
Pass through the present invention, adopt mode RFID technique be applied in situation that client and user pay, when user proposes the service request of order goods request to client, client can after carrying out information interaction with service end, undertaken alternately by the subscriber identification module with radio-frequency enabled of its RFID module and user terminal, realize this SUBSCRIBE Operation, to solve in correlation technique transaction inconvenience or the not high problem of security, and then reach and improve the convenience of user's shopping and the effect of security.
Accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, and form a application's part, schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the process flow diagram of the advertisement purchase method according to the embodiment of the present invention;
Fig. 2 is advertisement shopping process figure according to the preferred embodiment of the invention;
Fig. 3 is the advertisement shopping client terminal structure schematic diagram according to the embodiment of the present invention;
Fig. 4 is the structural representation of advertisement purchase system client part according to the preferred embodiment of the invention;
Fig. 5 is the advertisement purchase system structural representation according to the embodiment of the present invention;
Fig. 6 is the structural representation of advertisement purchase system according to the preferred embodiment of the invention;
Fig. 7 is the structural representation of advertisement purchasing system service end part according to the preferred embodiment of the invention.
Embodiment
Hereinafter also describe the present invention in detail with reference to accompanying drawing in conjunction with the embodiments.It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.
Fig. 1 is the process flow diagram of the advertisement purchase method according to the embodiment of the present invention, and as shown in Figure 1, the method mainly comprises the following steps (step S102-step S108):
Step S102, client, to user's showing advertisements information, receives the service request of the request order commodity corresponding with advertising message of user's input;
Such as, in actual applications, the effect of this client is mainly for user represents the coupon of self-service downloads ad information, self-service purchase commodity, and current network terminal technology can provide good human-computer interaction interface and function, such as, self-advertisement shopping client in the preferred embodiment of the present invention, it can also comprise one further directly in the face of the self-advertisement shopping terminals of user.This self-advertisement shopping terminals except with input and Presentation Function except, also has less radio-frequency function, radio frequency card (being called RFID module in embodiments of the present invention) can be identified, as the RF-SIM card of mobile phone, user can enter self-advertisement shopping client by this self-advertisement shopping terminals, self-advertisement shopping client can install self-advertisement purchase system specially for direct customer-oriented client software, simultaneously, self-advertisement shopping client access self-advertisement shopping service end, and the background data base of self-advertisement shopping service end can store the Commdity advertisement information that a lot of businessman provides.Thus, client can browse all Commdity advertisement information in market by this self-advertisement shopping client, and self-advertisement shopping service end (also can be commodity server) can upgrade at any time and manage Commdity advertisement information.Wherein, advertising message can be Word message, pictorial information or video information, and businessman can follow the tracks of and check that user inquires about and purchase situation.Certainly, user (such as, cellphone subscriber) before the request of self-advertisement shopping client incoming traffic, the SIM card of oneself to be upgraded to RF-SIM card (these operations can have been come by mobile operator), and need to open self-advertisement shopping service on the RF-SIM card platform of mobile operator; Before cellphone subscriber has shopping need, also need, at mobile operator RF-SIM card platform, fund circle is carried out to its RF-SIM card account and deposit.
Step S104, service request is sent to service end by internet by client;
In embodiments of the present invention, when client receives the service request of the request purchase commodity corresponding with advertising message of user's input, first client reads the RFID information of user terminal by RFID module, wherein, RFID information mainly comprises account number and the account balance information of user terminal; RFID information, after knowing the RFID information such as account number and account balance of user terminal, is carried in service request and sends to service end by client.In order to obtain better security, can also carry the numbering of this client and the current identifying code for user terminal distribution in this service request, the service request simultaneously carrying the RFID information of user terminal, the numbering of client and the current identifying code for user terminal distribution sends to service end to carry out authentication by client.Wherein, the object that the numbering of client and the current identifying code distributed for user terminal issue service end as authentication information is the authentic and valid identity enabling service end recognize this client accurately, and the behavior that this client is user terminal dispense validation code is confirmed, final authentication is passed through.
Step S106, client receives the response message from service end, wherein, this response message instruction client executing SUBSCRIBE Operation;
Such as, in embodiments of the present invention, client (self-help shopping client) can (such as, submodule can be bought by the coupon being arranged on self-help shopping client inside) send " purchase coupon " request message to service end (self-advertisement shopping server), self-advertisement shopping service end can (such as, can by calling the user terminal that is provided at its inner portion (such as, mobile phone terminal) authentication submodule) authentication is carried out to the information of mobile phone and self-help shopping client, judge that whether the accounts information of this mobile phone terminal of user is legal, and authenticating result is sent to self-help shopping client, after self-help shopping client receives the authentication result information that self-service shopping service end returns, if authentication is passed through, then call radio frequency identification module (such as, RF-SIM card read-write submodule) coupon information is write user terminal (such as in real time, mobile phone) RF-SIM card in, and fund is deducted from RF-SIM card, withhold successfully, result of withholing (such as, the coupon arranged in self-service client can be called and buy submodule) return to service end, self-help shopping service end can (such as, call the coupon being arranged on self-help shopping service end inside and issue submodule) will the write background data base (being arranged in self-advertisement shopping service end) of transaction log be completed.
Step S108, client, according to service request, is undertaken alternately, realizing this SUBSCRIBE Operation by the subscriber identification module with radio-frequency enabled of its radio-frequency (RF) identification (RFID) module and user terminal.
In embodiments of the present invention, when user orders coupon, client can be undertaken alternately by the subscriber identification module of its RFID module and this user terminal, and the corresponding money of deduction takes from subscriber identification module (such as, RF-SIM card).Wherein, if client determines that above-mentioned service request asks to be that this user terminal buys commodity, then in the mandate through service end, the coupon of the commodity of order is sent in the subscriber identification module (such as, RF-SIM card) with radio-frequency enabled of user terminal by RFID module by client.
Can be undertaken alternately by the above-mentioned subscriber identification module of RFID module and this user terminal in client, deduct corresponding money expense from this subscriber identification module after, if client determination service request is request is other user terminals order goods except this user terminal, then user end to server sends a request message, the coupon of the commodity of order is sent to other user terminals by request, after server receives this request message, the coupon of correspondence is sent to other user terminals.Such as, in this case, after the authentication result information that self-help shopping client can return at the self-service shopping service end of reception, by RFID module (such as, the RF-SIM card read-write submodule of self-help shopping client can be called) fund is deducted from the RF-SIM card of mobile phone, then send " issuing coupon to other people mobile phone " message to issue and help shopping service end, by aerial short message mode, coupon is issued in the RF-SIM card of mobile phone by self-help shopping service end calling data note processing module.
In actual applications, client (such as, self-advertisement shopping client in the above-mentioned preferred embodiment of the present invention mentioned) function downloading electronic business transaction certificate (commodity are all stored in self-advertisement purchase system service end in the mode of electronic business transaction certificate) is provided to user, after user chooses the commodity liked, self-advertisement shopping client can be selected to order electronic business transaction certificate.Certainly, user can need for oneself orders the electronic business transaction certificate oneself chosen according to oneself completely, also can be given others by the electronic business transaction certificate chosen, but the fund of electronic business transaction certificate ordered all needs from the user terminal of this user (user terminal such as, at present with this function is main mainly with mobile phone) deduction.
In order to consider to observe the consumption of user and monitor, this can be withholdd after deduct corresponding money expense from the subscriber identification module result of operation of client sends to service end, service end is cleared this purchase operation of user terminal, can also this purchase information of recording user terminal.If businessman and mobile operator wish in time, distributed by the spending amount of commodity exactly, can clear according to this purchase operation of scheme to user terminal that be divided into of making an appointment between them, and clearance still can transfer to service end to complete, after Transaction Information is settled accounts, can also go out to settle accounts form, make follow-up operator and trade company can carry out transfer of financial resources according to this clearing form.
Such as, usual user is after choosing electronic business transaction certificate, can by the user terminal with radio frequency recognition function (such as, there is RF-SIM card at present that use in the mobile phone of this function and have radio frequency recognition function, wherein, the radio frequency recognition function of this card is provided by mobile operator) be placed within the scope of the radio-frequency (RF) identification of self-help shopping client, self-help shopping client is just by the RF-SIM card of electronic business transaction certificate write mobile phone, simultaneously, by fund also deduction from user terminal (such as, the RF-SIM card of mobile phone).In order to expand advertisement benefit, a lot of businessman provide the amount of money be zero electronic business transaction certificate (namely freely experience certificate, free convertible note, electronics can be referred to as and experience certificate), so, user also can select these freely to experience certificate or free convertible note, electronics is experienced certificate information and is directly dealt in mobile phone RF-SIM card by self-help shopping client, but does not perform operation of withholing.When user's real consumption is paid the bill, these coupons can be used to be of use required expense or to use and freely experience certificate, the RF-SIM card of user is managed by mobile operator, and user can supplement with money at any time.
In addition, user also or can ask the experience certificate of commodity (except the above-mentioned experience certificate by commodity is placed in the program buying coupon to client-requested downloads ad information, also together with can placing with advertising message completely, because certificate experienced by commodity is free, so, putting together with advertising message supplies user to download, flow process can be saved on the contrary, reduce time cost), when the request of client reception channel user input, service end is by the advertising message of request or experience certificate to be sent to user terminal subscriber identification module by RFID module, such as, self-help shopping client can be called the advertising message transmission submodule be provided at its inner portion and merchandise news is written in the RF-SIM card of mobile phone.
Fig. 2 is advertisement shopping process figure according to the preferred embodiment of the invention, as shown in Figure 2, this flow process is carried out alternately with cellphone subscriber at its mobile phone terminal of use and automatic advertising client of doing shopping, and then complete that to buy the electronic business transaction certificate of commodity or the flow process of downloads ad information be example, this flow process mainly comprises the following steps (step S201-step S217):
S201, RF-SIM card cellphone subscriber opens self-advertisement shopping service at mobile RF-SIM card platform;
S202, commodity and advertising management submodule add commodity and advertising message;
S203, advertisement is browsed submodule and is shown or broadcast advertisement on self-advertisement shopping terminals;
S204, self-advertisement shopping terminals obtains the input request of user, and advertising message sends submodule and proceeds to corresponding submodule according to this request;
S205, needs to obtain advertising message to mobile phone, goes to S206, if need to buy coupon, go to S207;
S206, advertising message sends submodule and is written in the RF-SIM card of user mobile phone by merchandise news by RFID mode;
S207, the RF-SIM card read-write submodule of self-advertisement shopping client reads mobile phone RF-SIM card information (comprising the information such as account number, account balance);
S208, coupon issues submodule and sends mobile phone and terminal authentication request to self-advertisement shopping service end (request message comprises the information such as self-help shopping terminal number, cell-phone number, identifying code);
S209, the purchase request authentication module checking self-advertisement shopping terminals of self-advertisement shopping service end and the legitimacy of mobile phone, go to S210 if legal, otherwise go to S216;
S210, if user buys coupon for other people, performs S211, if buy coupon for oneself, performs S212;
S211, self-advertisement purchase system client by its RFID module (such as, RF-SIM card read-write submodule) fund is deducted from this mobile phone RF-SIM card, then send the request of consumption result to self-advertisement purchase system service end, perform S213;
S212, fund by the RF-SIM card of coupon information write mobile phone, and is deducted by the RF-SIM card read-write submodule of self-advertisement purchase system client from mobile phone RF-SIM card, then sends the request of consumption result to self-advertisement purchase system service end;
S213, coupon is issued to by aerial short message mode in the subscriber identification module (such as, the RF-SIM card of mobile phone) with RFID function of the user terminal that user specifies by the calling data SMS module of self-advertisement purchase system service end;
S214, the coupon of self-advertisement purchase system service end issues submodule and consumption daily record is charged in background data base, and is undertaken inquiring about and adding up by providing one to consume query statistic submodule;
S215, self-advertisement purchase system service end (such as, submodule can be issued by its coupon) consumption daily record is synchronized to settlement module clearly (this clear settlement module can be positioned at outside service end simultaneously, also service end can be arranged in), clear settlement module carries out income settlement according to being divided into scheme, and prints clearing form;
S216, self-advertisement purchase system client receives the terminal authentication request results message of service end, and points out user illegal;
S217, terminates.
A kind of client for realizing above-mentioned advertisement purchase method is additionally provided according to the embodiment of the present invention.
Fig. 3 is the client terminal structure schematic diagram according to the embodiment of the present invention, and as shown in Figure 3, this client comprises display module 31, first receiver module 32, first sending module 33 and RFID module 34; Wherein, display module 31, for user's showing advertisements information; First receiver module 32, the service request of the commodity that the request order for receiving user's input is corresponding with advertising message; First sending module 33, for sending to service end by network by service request; RFID module 34, when the instruction returned for receiving server performs the response message of SUBSCRIBE Operation, the subscriber identification module with radio-frequency enabled according to service request and user terminal carries out alternately, realizing this SUBSCRIBE Operation.
When user is to the request of client incoming traffic, in order to recognize whether the user terminal that this user uses opens RFID function at mobile platform, the RFID module 34 of this client can also be used for the RFID information reading user terminal, then, by the first sending module 33, the RFID information of user terminal is sent to service end again, wherein, RFID information mainly comprises account number and the account balance information of user terminal.
In actual applications, user is often not only for the electronic business transaction certificate of oneself order goods, also there is the demand of the coupon for others' order goods, in order to address this is that, this client can also comprise judge module 35, this judge module may be used for judging that service request is that request is bought commodity as this user terminal or is other user terminals purchase commodity outside this user terminal, if be that this user terminal buys commodity, then that triggers that the coupon of commodity is sent to this user terminal by RFID module 34 has in the subscriber identification module of radio-frequency enabled; Otherwise, trigger the first sending module 33 to send a request message to service end, the coupon of commodity is sent to other user terminals by request, and wherein, the coupon of commodity sends to the method for other user terminals can adopt normal short message mode transmission in current techniques by service end.
In a preferred implementation of the embodiment of the present invention, above-mentioned first receiver module 32 can also be used for the request message receiving the request downloads ad information of user's input or the experience certificate of commodity; Above-mentioned RFID module 34 can also be used for the described subscriber identification module described advertising message of request or described experience certificate being sent to described user terminal.Thus the experience certificate of advertising message or commodity can be sent to user terminal by RFID module.
Fig. 4 is the structural representation of advertisement purchase system client part according to the preferred embodiment of the invention, and as shown in Figure 4, this client mainly comprises with lower module: self-advertisement shopping terminals 41, for carrying out alternately with user, receives the request of user's input; RF-SIM card read-write submodule 42, for carrying out alternately with the RF-SIM card of user terminal; Advertisement is browsed submodule 43 and is sent submodule 44 (being equivalent to the first above-mentioned sending module) for being sent request and coupon purchase submodule 45 to service end by internet for providing advertising message, advertising message to user.Wherein, self-advertisement shopping terminals 41 (being equivalent to above-mentioned first receiver module), for obtaining the input request of user; RF-SIM card read-write submodule 42 (being equivalent to above-mentioned RFID module), for reading the RFID information of user terminal; Submodule 43 (being equivalent to above-mentioned display module) is browsed in advertisement, for display or broadcast advertisement on self-advertisement shopping terminals; Advertising message send submodule 44 (being equivalent to the partial function of above-mentioned RFID module), for the downloads ad information according to client radio frequency identification module from request to user terminal send advertising message; Coupon buys submodule 45 (being equivalent to the partial function of above-mentioned first receiver module), needs to input subscription request during the coupon of ordering the goods for user.The executable operations of above-mentioned modules, please refer to the method flow of Fig. 2, specifically repeats no more.
Fig. 5 is the advertisement purchase system structural representation according to the embodiment of the present invention, as shown in Figure 5, this system comprises client and service end, wherein, client can be the client shown in above-mentioned Fig. 3 or Fig. 4, and service end mainly can comprise the second receiver module 51, execution module 52 and the second sending module 53.Wherein, the second receiver module 51, for receiving the service request from the request order of the client commodity corresponding with advertising message; Execution module 52, for operating accordingly according to the information and executing of carrying in service request; Second sending module 53, for perform at execution module successful operation, to the successful response message of client transmit operation, instruction client executing SUBSCRIBE Operation, after SUBSCRIBE Operation is finished, second receiver module 51 can also be used for receiving the result of the operation of withholing that client sends, and clears this SUBSCRIBE Operation of user terminal according to the result of operation of withholing, can also this ordering information of recording user terminal.
Fig. 6 is the structural representation of advertisement purchase system according to the preferred embodiment of the invention, as shown in Figure 6, this advertisement purchase system mainly comprises self-advertisement purchase system service end 61, self-advertisement purchase system client 62, RF-SIM card mobile phone terminal 63, data SMS processing module 64, clear settlement module 65 and mobile payment RF-SIM card payment platform 66.Wherein, self-advertisement purchase system service end 61, the user sent for receiving self-advertisement purchase system client 62 ask, and first carry out authentication operations to user terminal, when authentication is legal, again according to different users request, perform corresponding operation flow; Self-advertisement purchase system client 62, for receiving the service request of user, and identifies the subscriber identification module of the user terminal that user uses; RF-SIM card mobile phone terminal 63, for receiving the electronic business transaction certificate of advertising message that self-advertisement purchase system service end 61 authorizes self-advertisement purchase system client 62 to send or commodity, and accepts the consumption information that RF-SIM card payment platform 66 feeds back to it; Data SMS processing module 64, during for buy electronic business transaction certificate or the advertising message of commodity for others user, authorizes the electronic business transaction certificate from commodity to other user terminals or the advertising message that send through self-advertisement purchase system service end 61; Through clear settlement module 65, after performing for self-advertisement purchase system client 62 operation of withholing, to the process that self-advertisement purchase system service end 61 sends to the consumption result of its user terminal to carry out the amount of money to be divided into; Mobile payment RF-SIM card payment platform 66, the user terminal used for the forward direction user that does shopping user provides the service of opening RFID function, to enable user by the electronic business transaction certificate of the self-service purchase commodity of its user terminal used or downloads ad information.
Because RF-SIM card is by carrier customization and distribution, therefore, the RF-SIM card payment platform 66 in the embodiment of the present invention can realize the registration of RF-SIM card cellphone subscriber and the open-minded of business function.
Fig. 7 is the structural representation of advertisement purchasing system service end part according to the preferred embodiment of the invention, and as shown in Figure 7, this service end mainly comprises with lower module: Service Processing Module 72, service management module 74 and background data base 76.Wherein, Service Processing Module 72, for carrying out authentication operations to user terminal, thus judge that whether this user terminal is legal, when legal, what perform the electronic business transaction certificate of advertising message or commodity issues operation, in illegal situation, informs that its user terminal used of user can not carry out service request; Service management module 74, for adding, upgrading the advertising message that businessman provides, can also make user inquire about its consumption result after consumption; Background data base 76, for after customer consumption, stores the consumption result of user, uses when inquiring about for businessman or user.
In a preferred embodiment of the invention, Service Processing Module 72 can also comprise mobile phone terminal authentication submodule 722, advertising message issues submodule 724 and coupon issues submodule 726; Service management module 74 can also comprise commodity and advertising management submodule 742 and Transaction Inquiries and add up submodule 744.Operation performed by above-mentioned submodule, please refer to the flow process shown in Fig. 2, is not specifically repeating.
From above description, can find out, present invention achieves following technique effect: RFID technique is applied in the situation that advertisement client side and user pay by the embodiment of the present invention, when user proposes to advertisement client side the service request buying commodity request or downloads ad information, advertisement client side can after carrying out subscription authentication and information interaction with advertising service end, advertising message or commodity purchasing certificate are sent to the subscriber identification module with RFID of user terminal by the RFID module of advertisement client side, the inconvenience solving traditional papery coupon or the not high problem of the security of electronic business transaction certificate of being ordered by Web bank, and then reach the convenience and the effect of security that improve user's shopping.
Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each module or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on network that multiple calculation element forms, alternatively, they can realize with the executable program code of calculation element, thus, they can be stored and be performed by calculation element in the storage device, and in some cases, step shown or described by can performing with the order be different from herein, or they are made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to any specific hardware and software combination.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (10)

1. an advertisement purchase method, is characterized in that, comprising:
Client is to user's showing advertisements information, and the service request of the commodity corresponding with described advertising message is ordered in the request receiving user's input;
Described service request is sent to service end by network by described client;
Described client receives the response message from described service end, and wherein, described response message indicates described client executing SUBSCRIBE Operation;
Described client, according to described service request, is undertaken alternately, realizing this SUBSCRIBE Operation by the subscriber identification module with radio-frequency enabled of its radio frequency discrimination RFID module and user terminal;
Wherein, undertaken alternately, realizing this SUBSCRIBE Operation and comprising by the subscriber identification module with radio-frequency enabled of its RFID module and user terminal:
Described client is undertaken alternately, deducting corresponding money expense from described subscriber identification module by the described subscriber identification module of described RFID module and described user terminal;
Described client determines that described service request is that request orders described commodity for described user terminal;
What the coupon of described commodity was sent to described user terminal by described RFID module by described client has in the subscriber identification module of radio-frequency enabled; Or,
Undertaken alternately, realizing this SUBSCRIBE Operation and comprising by the subscriber identification module with radio-frequency enabled of its RFID module and user terminal:
Described client is undertaken alternately, deducting corresponding money expense from described subscriber identification module by the described subscriber identification module of described RFID module and described user terminal;
Described client determines that described service request is asked as other user terminals except described user terminal order described commodity;
Described client sends a request message to described server, asks the coupon of described commodity to be sent to other user terminals described;
Described server receives described request message, described coupon is sent to other user terminals described.
2. method according to claim 1, is characterized in that, described service request sends to service end to comprise by internet by described client:
Described client reads the RFID information of described user terminal by described RFID module, and wherein, described RFID information comprises account number and the account balance information of described user terminal;
Described RFID information is carried in described service request and sends to described service end by described client.
3. method according to claim 2, is characterized in that, also carries the numbering of described client and the current identifying code for described user terminal distribution in described service request; Before described client receives described response message, described method also comprises:
Described service end carries out authentication according to the numbering of described RFID information, described client and the current identifying code for described user terminal distribution to described user terminal and described client, and authentication is passed through.
4. method according to claim 1, is characterized in that, described client also comprises deduct corresponding money expense from described subscriber identification module after:
Described client just this result of withholing operation sends to described service end;
Described service end is cleared this SUBSCRIBE Operation of described user terminal.
5. according to the method in any one of claims 1 to 3, it is characterized in that, described method also comprises:
Described client receives the request message of the request downloads ad information of user's input or the experience certificate of commodity;
The described advertising message of request or described experience certificate are sent to the described subscriber identification module of described user terminal by described RFID module by described client.
6. a client, is characterized in that, comprising:
Display module, for user's showing advertisements information;
First receiver module, the service request of the commodity corresponding with described advertising message is ordered in the request for receiving user's input;
First sending module, for sending to service end by network by described service request;
RFID module, the instruction returned for receiving described server performs the response message of SUBSCRIBE Operation, and the subscriber identification module with radio-frequency enabled according to described service request and user terminal carries out alternately, realizing this SUBSCRIBE Operation;
Judge module, for judging that described service request is that request is ordered described commodity for described user terminal or is that other user terminals outside described user terminal order described commodity, if order described commodity for described user terminal, then that triggers that the coupon of described commodity is sent to described user terminal by described RFID module has in the subscriber identification module of radio-frequency enabled; Otherwise, trigger described sending module and send a request message to described server, ask the coupon of described commodity to be sent to other user terminals described.
7. client according to claim 6, it is characterized in that, described RFID module is also for reading the RFID information of described user terminal, by described first sending module, described RFID information is sent to described service end, wherein, described RFID information comprises account number and the account balance information of described user terminal.
8. client according to claim 6, is characterized in that,
Described first receiver module is also for the request message of experience certificate of the request downloads ad information or commodity that receive user's input;
Described RFID module is also for being sent to the described subscriber identification module of described user terminal by the described advertising message of request or described experience certificate.
9. an advertisement purchase system, is characterized in that, comprising: service end and the client according to any one of claim 6 to 8, and wherein, described service end comprises:
Second receiver module, for receiving the service request from the request order of the described client commodity corresponding with described advertising message;
Execution module, for operating accordingly according to the information and executing of carrying in described service request;
Second sending module, for perform at described execution module successful operation, send response message to described client, indicate described client executing SUBSCRIBE Operation.
10. system according to claim 9, is characterized in that, described second receiver module also for receiving the result of the operation of withholing that described client sends, and is cleared this SUBSCRIBE Operation of described user terminal according to the result of described operation of withholing.
CN201110108664.6A 2011-04-28 2011-04-28 Advertisement purchase method, client and system Active CN102760269B (en)

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CN105023182B (en) * 2015-08-12 2019-03-08 上海众人网络安全技术有限公司 A kind of purchase system and method based on Intelligent bracelet
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