CN102708115A - 标识用于放置关键词目标广告的关键词的方法和*** - Google Patents
标识用于放置关键词目标广告的关键词的方法和*** Download PDFInfo
- Publication number
- CN102708115A CN102708115A CN2012100316698A CN201210031669A CN102708115A CN 102708115 A CN102708115 A CN 102708115A CN 2012100316698 A CN2012100316698 A CN 2012100316698A CN 201210031669 A CN201210031669 A CN 201210031669A CN 102708115 A CN102708115 A CN 102708115A
- Authority
- CN
- China
- Prior art keywords
- score
- phrase
- speech
- commodity
- document
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
- G06F16/31—Indexing; Data structures therefor; Storage structures
- G06F16/313—Selection or weighting of terms for indexing
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
- G06F16/33—Querying
- G06F16/332—Query formulation
- G06F16/3325—Reformulation based on results of preceding query
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
Landscapes
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Business, Economics & Management (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Accounting & Taxation (AREA)
- Databases & Information Systems (AREA)
- General Engineering & Computer Science (AREA)
- Data Mining & Analysis (AREA)
- Economics (AREA)
- Marketing (AREA)
- Entrepreneurship & Innovation (AREA)
- General Business, Economics & Management (AREA)
- Game Theory and Decision Science (AREA)
- Mathematical Physics (AREA)
- Software Systems (AREA)
- Computational Linguistics (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
提供了标识用于放置关键词目标广告的关键词的方法和***。广告***选择要广告商品的描述。广告***然后检索与该选定描述相匹配的文档。广告***对所检索到的文档的每个词打分,表示该词与要广告商品的相关性。在对词打分之后,广告***标识文档内与商品相关的词。广告***然后根据所标识短语生成该要广告商品的搜索词。广告***向搜索引擎服务提交搜索词和广告,用于放置该商品的付费广告。
Description
本申请是国际申请日为2005年8月8日,发明名称为“标识用于放置关键词目标广告的关键词的方法和***”的第200580026931.8号中国专利申请的分案申请。
技术领域
所述技术一般涉及与商品相关的词,尤其涉及用于放置商品广告的搜索词。
背景技术
诸如Google和Overture的许多搜索引擎服务,提供对经由因特网可访问的信息的搜索。这些搜索引擎服务使用户能搜索用户感兴趣的网页和其它因特网可访问的资源。在用户提交包括搜索词的搜索请求之后,搜索引擎服务标识可能与那些搜索词相关的网页。为了快速标识相关网页,搜索引擎服务可保持关键词与网页的映射。该映射可通过“爬寻”web(即万维网)来生成,以标识各网页的关键词。为了爬寻web,搜索引擎服务可使用根网页列表来标识可通过那些根网页访问的所有网页。任何特定网页的关键词可使用各种公知信息检索技术来标识,诸如标识标题行的词、在网页的元数据中提供的词、高亮的词等等。一些搜索引擎服务甚至可搜索不可经由因特网访问的信息源。例如,图书出版者可将其图书的内容提供给搜索引擎服务。该搜索引擎可生成关键词和图书之间的映射。当搜索引擎服务接收到包括一个或多个搜索词的搜索请求时,它使用其映射来标识其关键词与搜索词最接近匹配的那些信息源(例如网页或图书)。与搜索词最接近匹配的信息源的集合被称为“搜索结果”。然后该搜索引擎服务基于各匹配的接近性、网页的流行性(例如Google的页面排序)等来排列搜索结果的信息源。然后搜索引擎服务按基于其排序的顺序向用户显示与那些信息源的链接。
一些搜索引擎服务不为了在搜索结果中包含与其网页的链接而向网页的提供者收费。相反,搜索引擎服务通过将广告和搜索结果放置在一起来获得收入。为广告付款的那些通常称为“广告链接”、“广告匹配”、或“付款搜索结果”。想要将商品广告与某些搜索结果放置在一起的广告商向搜索引擎服务提供广告和搜索词。当接收到搜索请求时,搜索引擎服务标识其搜索词与搜索请求的搜索词最接近地相匹配的广告。该搜索引擎服务可对将广告与搜索结果放置在一起收费(即按印象收费),或者仅在用户实际选择与广告相关联的链接时收费(即按点击收费)。
广告商想要使用于支付与搜索结果放置在一起的广告的广告费的效用最大。那些广告商尝试标识导致广告商最高利益(例如:最高利润)的广告商品的搜索词。需要具有通过标识更针对或相关于广告商品的搜索词而使广告商将其广告费的效用最大化的技术。
附图说明
图1是示出一实施例中广告***的各个部分的框图。
图2是示出一实施例中创建广告集部分的处理的流程图。
图3是示出一实施例中单词打分部分的处理的流程图。
图4是示出一实施例中标识最佳短语部分的处理的流程图。
图5是示出一实施例中寻找短语部分的处理的流程图。
图6是示出一实施例中通用短语打分部分的处理的流程图。
具体实施方式
提供了用于标识将广告与搜索结果放置在一起的搜索词的一种方法和***。在一实施例中,广告***选择要广告商品的描述。例如,如果商品是一本书,则描述可以是该书的标题;或者如果商品是一电器,则描述可以是该电器的概述。然后广告***检索与从信息源全集中选出的描述相匹配(例如,最接近地相关于其主题)的文档或其它信息源。例如,广告***可将选定的描述提交给搜索引擎服务,其中搜索结果的网页为检索文档。然后该广告***对检索文档的每个词打分,指示该词与要广告商品的相关性。在一实施例中,广告***可对在检索文档中比在信息源全集中频繁得多地使用的词打高分。例如,如果商品是哈利波特丛书,则诸如“Hogwarts”、“Fluffy”、“three-headed”、“dog”、“Hermione”和“Granger”的单词会有相对较高的得分,因为这些单词在哈利波特的描述中比无关描述出现得更为频繁。在对词打分后,广告***标识文档内可能与商品相关的词的短语。例如,广告***可标识短语“Fluffy the three-headed dog”和“Hermione Granger”可能与该书相关。然后广告***根据所标识短语来生成要广告商品的搜索词。该广告***向搜索引擎服务提交搜索词和广告,用于放置该商品的付款广告。例如,广告***可将哈利波特丛书的广告与搜索词“Hermione Granger”放置在一起。当某人将“Hermione Granger”的搜索请求提交给搜索引擎服务时,它使该广告与搜索结果一起显示。这样,广告***可基于信息源中使用的已知相关于要广告商品的短语来标识搜索词。
在一实施例中,广告***标识可能与要广告商品相关的短语。因为当n是文档内单词的数量时文档内短语的数量为O(n2),并且文档集中可能短语的数量为k1,其中k为不同单词的数量而1是短语的长度,所以计算和跟踪所有可能的短语在计算上极为昂贵。为了减少所估算短语的数量,广告***对彼此接近的词的组合打高分。广告***开始时对文档内与商品相关的词打分。该分数指示该词与商品相关的可能性。广告***然后可标识高度相关词和相关词。高度相关词具有诸如最高10%的分数的极高分,并且相关词具有诸如最高25%的分数的高分。广告***在文档中搜索高度相关词。文档内的每个高度相关词被视为短语的“锚词”。广告***尝试扩展短语使其包括附近的相关词。在一实施例中,广告***可通过跟在锚词后面的任何相邻相关词来扩展该短语。例如,如果“Hermoine”是高度相关词,而“Granger”是相关词,则短语“Hermione Granger”在“Hermoine”于文档中跟在“Granger”后面时将被标识为一短语。或者,广告***可将短语扩展成还包括锚词之前的词。例如,如果“Granger”是高度相关词而“Hermoine”仅仅是相关词,则仍将标识出短语“Hermione Granger”。广告***可计算短语得分,并且只要经扩展短语的得分变高就继续扩展短语,而不管该短语的所有词是否是相关词。本领域技术人员将理解,用于标识这些短语的技术可用于除生成广告的搜索词之外的环境中。例如,搜索引擎服务可将在搜索结果中标识的短语用作搜索请求,用于定位要提供给用户的附加相关信息源。或者,广告***可从附加相关信息源中标识更多短语。更一般地,给定一信息源集,用于标识短语的技术可用来标识信息源的主题。例如,如果信息源是聊天讨论,则所标识的短语可代表聊天讨论的最流行话题。
图1是示出一实施例中广告***的各个部分的框图。广告***110经由通信链接103与搜索引擎服务计算机***101和web服务器计算机***102相连。广告***将商品的描述提交给搜索引擎服务计算机***,并接收由web服务器计算机***提供的匹配网页链接。然后广告***从web服务器计算机***中检索匹配网页。广告***从那些匹配网页中标识短语,并从所标识短语中得到搜索词。然后广告***向搜索引擎服务提交搜索词以及商品的广告。搜索引擎服务对匹配搜索词的搜索查询显示广告以及搜索结果。
广告***包括创建广告集部分111、单词打分部分112、标识最佳短语部分113、寻找短语部分114、通用短语打分部分115、商品数据存储器116、搜索结果存储器117和得分存储器118。商品数据存储器包含每个要广告商品的标识符(例如SKU)以及商品的描述。例如,商品数据存储器可以是要广告图书的电子目录。各目录条目可包括商品标识符、标题、作者名字、概述等等。搜索结果存储器包含搜索词所标识的商品的匹配网页。得分存储器包含搜索结果存储器的单词和短语的得分。创建广告集部分拥有商品标识符,并标识在广告该商品时要使用的搜索词(例如关键词)。创建广告集部分请求搜索引擎服务提供搜索结果,检索那些搜索结果的网页,调用单词打分部分和标识最佳短语部分,然后生成广告集。单词打分部分对搜索结果的每个词打分,指示该词与该商品相关的可能性。标识最佳短语部分调用寻找短语部分和通用短语打分部分,以标识可能与该商品相关的短语。
广告***可在包括中央处理单元、存储器、输入设备(例如键盘和定位设备)、输出设备(例如显示设备)和存储设备(例如盘驱动器)的计算机***和服务器上实现。存储器和存储设备是可包含实现广告***的指令的计算机可读介质。此外,数据结构和消息结构可经由数据传输介质,诸如通信链接上的信号存储或传送。可使用各种通信链接,诸如因特网、局域网、广域网、或点对点拨号连接。
图2是示出在一实施例中创建广告集部分的处理的流程图。该部分得到所传递的商品标识符,并返回带有从可能与商品相关的短语中导出的搜索词的广告集。在框201,商品检索该商品的描述。例如,描述可以是书名或组合有制造商名称的商品名(例如索尼DVD播放器)。在框202,该部分请求搜索引擎服务将检索到的描述用作搜索请求来执行搜索。该部分接收搜索结果。如果搜索结果是诸如网页的URL的链接,则该部分检索所链接的网页并将它们存储在搜索结果存储器中。该部分可仅存储和使用搜索结果的最佳匹配网页(例如,最前面的15个)。在框203,该部分调用单词打分部分来对搜索结果中的每个词打分。被调用的部分将得分存储在得分存储器中。在框204,该部分调用标识最佳短语部分来标识与商品最为高度相关的短语。被调用的部分将短语得分存储在得分存储器中。在框205,该部分使用最佳短语生成该商品的广告集。然后该部分完成。然后这些广告集可被提交给一个或多个搜索引擎服务。
图3是示出一实施例中单词打分部分的处理的流程图。单词打分部分对存储在搜索结果存储器的网页中的每个词打分。该部分将得分存储在得分存储器中。在框301-308,该部分循环选择搜索结果中的每个词,并计算其得分。在框301,该部分选择搜索结果中的下一个词。在判定框302,如果已选择了搜索结果中的所有词,则该部分返回,否则该部分在框303继续。本领域技术人员将理解,该部分将跳过噪声字(例如“of”、“a”、“the”等等)。在框303,组件计算在搜索结果的文档(例如网页)内选定词的平均频率。词的“频率”是文档(例如网页)内该词的出现次数除以各词在该文档出现的总次数。例如,如果一个词在包含200个词的文档内出现了10次,则其频率为0.05(即10/200),这表示它占文档中词的5%。搜索结果内词的“平均频率”是该词对每个文档的频率的平均值。例如,如果在具有4个文档的搜索结果中一词的频率为0.05、0.04、0.02和0.01,则该词的平均频率为0.03(例如(0.05+0.04+0.02+0.01)/4)。平均频率由以下方程来表示:
其中是词的平均频率,fi是该词在文档i中的频率,并且n是文档的数量。在框304,该部分检索该词的“普通频率”。普通频率表示该词在诸如全部网页的极大文档集中的平均频率。在框305,该部分计算选定词的“频率得分”。如果选定词的平均频率比选定词的普通频率高得多,则该词可与商品高度相关。频率得分提供平均频率相对普通频率的得分。频率得分可由以下方程来表示:
其中Sf是该词的频率得分,是该词的普通频率,而atan是反正切函数。本领域技术人员将理解:该方程仅仅是可用来生成频率得分的许多方程之一。所使用的特定方程可基于给予词的平均频率和普通频率之差的权重来选择。在框306,该部分计算包含选定词的搜索结果的文档的数量。在框307,该部分计算表示搜索结果的文档中包含选定词的比例的“包含得分”。该包含得分可由以下方程来表达:
其中Sc是包含得分,并且n’是搜索结果的包含选定字的文档的数量。在框308,该部分计算选定字的得分。在一实施例中,单词得分是频率得分和包含得分的线性组合。频率得分和包含得分的权重可被设置成反映是频率得分、还是包含得分被视为该词与商品相关的可能性的更准确表示。单词得分可由以下方程表示:
S=α*Sf+(1-∝)*Sc (4)
其中S是单词得分而∝从0到1地变化,并表示给予频率得分的权重。该部分然后回到框301,以选择搜索结果中的下一个词。
图4是示出一实施例中标识最佳短语部分的处理的流程图。在框401,该部分选择搜索结果的高度相关词。这些高度相关词可以是其得分为最高15%的那些词。最高相关词被用作该短语的锚词。在框402,该部分选择搜索结果的相关词。相关词可以是其得分为最高40%的那些词。相关词包括高度相关词。短语可被扩展成包括靠近锚词的相关词。本领域技术人员将理解:可使用各种标准来选择高度相关词和相关词。例如,高度相关词可以是具有最高得分的10个词,而相关词可以是具有最高得分的50个词。此外,高度相关词和相关词可以是相同的词集(例如具有最高得分的20个词)。在框403-405,该部分循环选择搜索结果中的文档,并在那些文档内寻找短语。在框403,该部分选择搜索结果中的下一个文档。在判定框404中,如果已选择了搜索结果中的所有文档,则该部分在框406继续,否则该部分在框405继续。在框405,该部分调用寻找短语部分来在选定文档中寻找短语。然后该部分循环至框403以选择下一文档。在框406,当已在所有文档中找到短语之后,该部分选择通用短语,即在文档内频繁出现的短语。例如,通用短语可以是在文档内出现5次以上、或在文档中以一定百分比出现的短语。在框407,该部分调用普通短语打分部分来对每个通用短语生成短语得分。然后该部分返回。广告***从通用短语中得到搜索词。
图5是示出一实施例中寻找短语部分的处理的流程图。该部分得到所传递的一个文档,并在该文档中标识短语。在框501-509,该部分循环标识文档内具有作为锚词的高度相关词的短语。在框501,该部分在文档内选择高度相关词。在判定框502,如果已经选择了文档的全部相关词,则该部分完成,否则该部分在框503继续。在框503,该部分将具有高度相关词的短语初始化为锚词。在框504-509,该部分循环扩展短语以使其包括附近的相关词。在框504,该部分选择该文档内的下一个词。在判定框505,如果选定词是一相关词,则该部分在框506继续,否则该部分终止短语的扩展,并循环至框501以标识该文档内的下一短语。在判定框506,如果选定词与已在短语中的词相似,则该部分终止短语的扩展,并循环至框501以标识下一短语,否则该部分在框507继续。在判定框507,如果选定词将提高短语得分,则该部分在框509继续,否则该部分在框508继续。在判定框508,如果选定词和选定词之后的下一个词将提高短语得分,则该部分在框509继续,否则该部分终止短语的扩展,并循环至框501以标识下一短语。在框509,该部分将选定词添加到短语中,并循环至框504以选择用于扩展该短语的下一词。
图6是示出在一实施例中普通短语打分部分的处理的流程图。该部分计算通用短语的短语得分。或者,当标识每个普通短语时,可计算该短语得分。在框601,该部分选择下一普通短语。在判定框602,如果已经选择了全部普通短语,则该部分返回,否则该部分在框603继续。在框603,该部分初始化选定普通短语的短语得分。在框604-607,该部分循环将普通短语的词的单词得分合成(factor in)为短语得分。在框604,该部分选择选定普通短语的下一个词。在判定框605,如果已经选择了选定普通短语的所有词,则该部分在框607继续,否则该部分在框606继续。在框606,该部分将选定词的单词得分加到短语得分中,然后循环至框604以选择选定普通短语的下一个词。本领域技术人员将理解:可使用许多不同技术来计算短语得分。例如,高度相关词的单词得分的两倍可被添加到短语得分以强调高度相关字的重要性,可使用单词得分的非线性组合,等等。在框607,该部分将短语得分乘以选定普通短语在搜索结果内的出现次数,然后该部分循环至框601以选择下一普通短语。
本领域技术人员将理解:尽管为了作出说明已在本文中描述了广告***的具体实施例,但可作各种更改而不背离本发明的精神和范围。术语“商品”可包括任何可广告的产品、服务、或观念。例如,政党可放置有关特定候选人或目标的广告。此外,广告集可能没有与之相关联的链接。广告商可能仅仅想要向使用某搜索词提交请求的用户显示广告的信息。例如,候选人可能想要在用户提交其对手的名字为搜索词的搜索请求时显示广告。本领域技术人员将理解:可使用用于计算得分的各种方程和技术。此外,如果搜索结果包含复制品(或极为相似)的文档,则广告***可忽略复制文档。广告***可维持不应添加到短语中的单词列表,诸如所有网页上非常常见的词(例如,“下一页”、“保密策略”)。因此,除了所附权利要求之外,本发明不受到其它限制。
Claims (15)
1.一种在计算机***中用于从与商品相关的文档中标识与所述商品相关的短语的方法,所述方法包括:
对所述文档的词产生得分,所述得分表示所述词与所述商品的相关性,该对所述文档的词产生得分的步骤包括:
计算在所述文档内所述词的平均频率,所述平均频率表示该词对每个所述文档的频率的平均值;
检索所述词的普通频率,所述普通频率表示该词在所述文档的文档集中的平均频率;
根据所述词的频率得分和包含得分的线性组合产生所述词的得分,其中所述频率得分提供所述平均频率相对所述普通频率的得分,所述包含得分表示搜索结果的文档中包含选定词的比例;
选择具有最高得分的词;
定位所述文档内的每个选定词,作为短语的锚词;
对表示所述短语与所述商品的相关性的每个短语产生得分;以及
当扩展后的短语的得分高于扩展前的短语的得分时,将每个短语扩展到包含接近所述短语的词。
2.如权利要求1所述的方法,其特征在于还包括在对所述文档的词产生得分之前:
选择所述商品的描述;以及
选择与所述商品的选定描述相匹配的、相关于所述商品的文档。
3.如权利要求2所述的方法,其特征在于,选择与所述商品相关的文档包括向搜索引擎服务提交所述商品的选定描述,并且其中所选择的文档基于由所述搜索引擎服务提供的搜索结果来检索。
4.如权利要求2所述的方法,其特征在于,选择所述商品的描述包括从商品目录检索所述描述。
5.如权利要求4所述的方法,其特征在于,所述商品的描述是存储在所述商品目录中的商品的名称。
6.如权利要求1所述的方法,其特征在于,短语仅扩展到具有表示与所述商品的相关性的得分的词。
7.如权利要求1所述的方法,其特征在于,对表示所述短语与所述商品的相关性的每个短语产生得分的步骤包括确定所述短语在所述文档内出现的次数。
8.如权利要求1所述的方法,其特征在于,与短语中的另一个词相似的词不被添加到所述短语中。
9.如权利要求1所述的方法,其特征在于,当遇到与已在短语中的词相似的词时,终止对所述短语的扩展。
10.如权利要求1所述的方法,其特征在于,忽略噪声字。
11.如权利要求1所述的方法,其特征在于,忽略通常在一般文档集中得分高的词。
12.如权利要求1所述的方法,其特征在于在对所述文档的词产生得分之前,忽略与其它检索到的文档相似的文档。
13.如权利要求3所述的方法,其特征在于还包括在向搜索引擎服务提交所述商品的选定描述之前,放置至少一个搜索词与经扩展短语相同的所述商品的广告。
14.如权利要求1所述的方法,还包括向已提交了包含所述经扩展短语中的一个短语的查询的用户显示所述商品的广告消息。
15.一种用于从与商品相关的信息源中标识与所述商品相关的短语的计算***,包括:
第一打分子***,它对所述信息源的词产生得分,每个得分表示所述词与所述商品的相关性,该对所述信息源的词产生得分包括:
计算在所述信息源内所述词的平均频率,所述平均频率表示该词对每个所述信息源的频率的平均值;
检索所述词的普通频率,所述普通频率表示该词在所述信息源的信息源集中的平均频率;
根据所述词的频率得分和包含得分的线性组合产生所述词的得分,其中所述频率得分提供所述平均频率相对所述普通频率的得分,所述包含得分表示搜索结果的信息源中包含选定词的比例;
定位子***,它定位所述信息源内得分最高的词,作为短语的锚词;
第二打分子***,它对表示所述短语与所述商品的相关性的每个短语产生得分;以及
短语扩展子***,当扩展后的短语的得分高于扩展前的短语的得分时,将每个短语扩展到包含接近所述短语的词。
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US10/914,722 | 2004-08-09 | ||
US10/914,722 US7752200B2 (en) | 2004-08-09 | 2004-08-09 | Method and system for identifying keywords for use in placing keyword-targeted advertisements |
CNA2005800269318A CN101023408A (zh) | 2004-08-09 | 2005-08-08 | 标识用于放置关键词目标广告的关键词的方法和*** |
Related Parent Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CNA2005800269318A Division CN101023408A (zh) | 2004-08-09 | 2005-08-08 | 标识用于放置关键词目标广告的关键词的方法和*** |
Publications (2)
Publication Number | Publication Date |
---|---|
CN102708115A true CN102708115A (zh) | 2012-10-03 |
CN102708115B CN102708115B (zh) | 2015-12-09 |
Family
ID=35908078
Family Applications (2)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CN201210031669.8A Active CN102708115B (zh) | 2004-08-09 | 2005-08-08 | 标识用于放置关键词目标广告的关键词的方法和*** |
CNA2005800269318A Pending CN101023408A (zh) | 2004-08-09 | 2005-08-08 | 标识用于放置关键词目标广告的关键词的方法和*** |
Family Applications After (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CNA2005800269318A Pending CN101023408A (zh) | 2004-08-09 | 2005-08-08 | 标识用于放置关键词目标广告的关键词的方法和*** |
Country Status (7)
Country | Link |
---|---|
US (3) | US7752200B2 (zh) |
EP (1) | EP1776648A4 (zh) |
JP (1) | JP4672726B2 (zh) |
KR (1) | KR100904787B1 (zh) |
CN (2) | CN102708115B (zh) |
CA (1) | CA2575734C (zh) |
WO (1) | WO2006020576A2 (zh) |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9489449B1 (en) | 2004-08-09 | 2016-11-08 | Amazon Technologies, Inc. | Method and system for identifying keywords for use in placing keyword-targeted advertisements |
CN106445963A (zh) * | 2015-08-10 | 2017-02-22 | 北京奇虎科技有限公司 | App平台的广告索引关键词自动生成方法和装置 |
Families Citing this family (56)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US8655727B2 (en) * | 2003-12-30 | 2014-02-18 | Amazon Technologies, Inc. | Method and system for generating and placing keyword-targeted advertisements |
US20050149388A1 (en) * | 2003-12-30 | 2005-07-07 | Scholl Nathaniel B. | Method and system for placing advertisements based on selection of links that are not prominently displayed |
US20070300142A1 (en) | 2005-04-01 | 2007-12-27 | King Martin T | Contextual dynamic advertising based upon captured rendered text |
GB2420426A (en) * | 2004-11-17 | 2006-05-24 | Transversal Corp Ltd | An information handling system |
US8856096B2 (en) | 2005-11-16 | 2014-10-07 | Vcvc Iii Llc | Extending keyword searching to syntactically and semantically annotated data |
US7792858B2 (en) | 2005-12-21 | 2010-09-07 | Ebay Inc. | Computer-implemented method and system for combining keywords into logical clusters that share similar behavior with respect to a considered dimension |
US8036937B2 (en) * | 2005-12-21 | 2011-10-11 | Ebay Inc. | Computer-implemented method and system for enabling the automated selection of keywords for rapid keyword portfolio expansion |
US7752190B2 (en) | 2005-12-21 | 2010-07-06 | Ebay Inc. | Computer-implemented method and system for managing keyword bidding prices |
US9892425B2 (en) * | 2006-03-27 | 2018-02-13 | Genesys Telecommunications Laboratories, Inc. | System for managing dynamic placement of advertisements in electronic information pages |
US7908165B2 (en) * | 2006-04-19 | 2011-03-15 | Knee-Bone, Inc. | Method and apparatus for generating performance curves |
WO2007141020A1 (en) * | 2006-06-06 | 2007-12-13 | Exbiblio B.V. | Contextual dynamic advertising based upon captured rendered text |
US7890490B1 (en) * | 2006-06-30 | 2011-02-15 | United Video Properties, Inc. | Systems and methods for providing advanced information searching in an interactive media guidance application |
US20100057559A1 (en) * | 2006-06-30 | 2010-03-04 | Saar Wilf | method of choosing advertisements to be shown to a search engine user |
US20080027800A1 (en) * | 2006-07-28 | 2008-01-31 | Yves Schabes | Method and apparatus for selecting related terms for electronic advertising |
US20110066624A1 (en) * | 2006-08-01 | 2011-03-17 | Divyank Turakhia | system and method of generating related words and word concepts |
US7593935B2 (en) * | 2006-10-19 | 2009-09-22 | Paxfire | Methods and systems for node ranking based on DNS session data |
US7657514B2 (en) | 2007-01-30 | 2010-02-02 | Google Inc. | Content identification expansion |
KR20090000611A (ko) * | 2007-03-08 | 2009-01-08 | 엔에이치엔(주) | 클릭 통계 분석을 이용하여 최적의 노출용 광고 정보를노출하는 광고 방법 및 시스템 |
US20080222133A1 (en) * | 2007-03-08 | 2008-09-11 | Anthony Au | System that automatically identifies key words & key texts from a source document, such as a job description, and apply both (key words & text) as context in the automatic matching with another document, such as a resume, to produce a numerically scored result. |
US8954469B2 (en) | 2007-03-14 | 2015-02-10 | Vcvciii Llc | Query templates and labeled search tip system, methods, and techniques |
US7873640B2 (en) * | 2007-03-27 | 2011-01-18 | Adobe Systems Incorporated | Semantic analysis documents to rank terms |
US8788320B1 (en) | 2007-03-28 | 2014-07-22 | Amazon Technologies, Inc. | Release advertisement system |
KR100881832B1 (ko) * | 2007-03-30 | 2009-02-03 | 엔에이치엔(주) | 최적의 랜딩 페이지 검색을 통한 키워드 광고 노출 방법 및시스템 |
KR100912168B1 (ko) * | 2007-06-08 | 2009-08-14 | 엔에이치엔비즈니스플랫폼 주식회사 | 광고 자동 노출 방법 및 시스템 |
KR100910521B1 (ko) * | 2007-08-14 | 2009-07-31 | 엔에이치엔비즈니스플랫폼 주식회사 | 광고 키워드 제안 방법 및 그 시스템 |
US20090076886A1 (en) * | 2007-09-14 | 2009-03-19 | Google Inc. | Advertisement plusbox |
US8594996B2 (en) | 2007-10-17 | 2013-11-26 | Evri Inc. | NLP-based entity recognition and disambiguation |
EP2212772A4 (en) | 2007-10-17 | 2017-04-05 | VCVC lll LLC | Nlp-based content recommender |
US8515791B2 (en) * | 2007-11-02 | 2013-08-20 | Buysafe, Inc. | Method, system and components for obtaining, evaluating and/or utilizing seller, buyer and transaction data |
US8744917B2 (en) * | 2007-11-02 | 2014-06-03 | Buysafe, Inc. | Method, system and components for obtaining, evaluating and/or utilizing seller, buyer and transaction data |
KR100980578B1 (ko) * | 2008-03-31 | 2010-09-06 | 엔에이치엔비즈니스플랫폼 주식회사 | 확장된 키워드를 등록하여 검색결과를 제공하는 시스템 및방법 |
US8145654B2 (en) * | 2008-06-20 | 2012-03-27 | Lexisnexis Group | Systems and methods for document searching |
US20100030648A1 (en) * | 2008-08-01 | 2010-02-04 | Microsoft Corporation | Social media driven advertisement targeting |
US9892103B2 (en) * | 2008-08-18 | 2018-02-13 | Microsoft Technology Licensing, Llc | Social media guided authoring |
US20100057772A1 (en) * | 2008-08-29 | 2010-03-04 | Microsoft Corporation | Automatic determination of an entity's searchable social network using role-based inferences |
EP2164247A3 (en) * | 2008-09-12 | 2011-08-24 | Axel Springer Digital TV Guide GmbH | Method for distributing second multi-media content items in a list of first multi-media content items |
US8462160B2 (en) | 2008-12-31 | 2013-06-11 | Facebook, Inc. | Displaying demographic information of members discussing topics in a forum |
US9521013B2 (en) | 2008-12-31 | 2016-12-13 | Facebook, Inc. | Tracking significant topics of discourse in forums |
US20100268600A1 (en) * | 2009-04-16 | 2010-10-21 | Evri Inc. | Enhanced advertisement targeting |
US8266006B2 (en) | 2009-11-03 | 2012-09-11 | Ebay Inc. | Method, medium, and system for keyword bidding in a market cooperative |
US8539067B2 (en) | 2009-12-31 | 2013-09-17 | Google Inc. | Multi-campaign content allocation based on experiment difference data |
US9710556B2 (en) | 2010-03-01 | 2017-07-18 | Vcvc Iii Llc | Content recommendation based on collections of entities |
WO2011106907A1 (en) * | 2010-03-04 | 2011-09-09 | Yahoo! Inc. | Intelligent feature expansion of online text ads |
US8645125B2 (en) | 2010-03-30 | 2014-02-04 | Evri, Inc. | NLP-based systems and methods for providing quotations |
US9405848B2 (en) | 2010-09-15 | 2016-08-02 | Vcvc Iii Llc | Recommending mobile device activities |
JP5535022B2 (ja) * | 2010-09-30 | 2014-07-02 | ニフティ株式会社 | 広告文作成支援システム |
US8725739B2 (en) | 2010-11-01 | 2014-05-13 | Evri, Inc. | Category-based content recommendation |
US20120123863A1 (en) * | 2010-11-13 | 2012-05-17 | Rohit Kaul | Keyword publication for use in online advertising |
KR101722670B1 (ko) | 2010-12-28 | 2017-04-03 | 네이버 주식회사 | 간접클릭에 기초하여 키워드를 추천하는 시스템 및 방법 |
WO2013116838A1 (en) | 2012-02-03 | 2013-08-08 | Buysafe, Inc. | User to website guaranteed shopping |
US9792629B2 (en) * | 2013-08-05 | 2017-10-17 | Yahoo Holdings, Inc. | Keyword recommendation |
US20150170248A1 (en) * | 2013-12-12 | 2015-06-18 | Sears Brands, Llc | Product and content association |
US10445376B2 (en) | 2015-09-11 | 2019-10-15 | Microsoft Technology Licensing, Llc | Rewriting keyword information using search engine results |
US20170116629A1 (en) * | 2015-10-26 | 2017-04-27 | International Business Machines Corporation | System for searching existing customer experience information through cross-industries from text descriptions on a customer experience |
US10515379B2 (en) * | 2016-12-20 | 2019-12-24 | Adobe Inc. | Computerized detection and semantic characterization of trends in digital media content |
CN112435064A (zh) * | 2020-11-27 | 2021-03-02 | 北京沃东天骏信息技术有限公司 | 推荐信息的评估方法、装置、设备及计算机可读存储介质 |
Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5845278A (en) * | 1997-09-12 | 1998-12-01 | Inioseek Corporation | Method for automatically selecting collections to search in full text searches |
CN1269897A (zh) * | 1997-09-04 | 2000-10-11 | 英国电讯有限公司 | 用于选择数据集的方法和/或*** |
CN1306258A (zh) * | 2001-03-09 | 2001-08-01 | 北京大学 | 判断一组查询关键字或词在网页中位置相关性的方法 |
US20040103070A1 (en) * | 2002-11-21 | 2004-05-27 | Honeywell International Inc. | Supervised self organizing maps with fuzzy error correction |
Family Cites Families (97)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US4992940A (en) | 1989-03-13 | 1991-02-12 | H-Renee, Incorporated | System and method for automated selection of equipment for purchase through input of user desired specifications |
US5099319A (en) | 1989-10-23 | 1992-03-24 | Esch Arthur G | Video information delivery method and apparatus |
US5319544A (en) | 1989-11-20 | 1994-06-07 | Itt Corporation | Computerized inventory monitoring and verification system and method |
WO1992015968A1 (en) | 1991-03-05 | 1992-09-17 | The Gift Certificate Center, Inc. | Method and apparatus for generating gift certificates |
US5471382A (en) | 1994-01-10 | 1995-11-28 | Informed Access Systems, Inc. | Medical network management system and process |
US5598729A (en) | 1994-10-26 | 1997-02-04 | Tandem Systems, Inc. | System and method for constructing wall of a tube |
US5745602A (en) * | 1995-05-01 | 1998-04-28 | Xerox Corporation | Automatic method of selecting multi-word key phrases from a document |
US5615109A (en) | 1995-05-24 | 1997-03-25 | Eder; Jeff | Method of and system for generating feasible, profit maximizing requisition sets |
AU1522797A (en) | 1995-12-15 | 1997-07-03 | Softpages, Inc. (Delaware Corporation), The | Method for computer aided advertisement |
JP3143079B2 (ja) * | 1997-05-30 | 2001-03-07 | 松下電器産業株式会社 | 辞書索引作成装置と文書検索装置 |
US5937392A (en) * | 1997-07-28 | 1999-08-10 | Switchboard Incorporated | Banner advertising display system and method with frequency of advertisement control |
US6112021A (en) * | 1997-12-19 | 2000-08-29 | Mitsubishi Electric Information Technology Center America, Inc, (Ita) | Markov model discriminator using negative examples |
JP2000067081A (ja) * | 1998-08-24 | 2000-03-03 | Matsushita Electric Ind Co Ltd | 文書検索方法、そのプログラムを記録した記録媒体、及び文書検索装置 |
US6078866A (en) * | 1998-09-14 | 2000-06-20 | Searchup, Inc. | Internet site searching and listing service based on monetary ranking of site listings |
JP3389948B2 (ja) * | 1998-11-27 | 2003-03-24 | 日本電気株式会社 | 表示広告選択システム |
US6920464B2 (en) | 1998-12-03 | 2005-07-19 | Grantley Patent Holdings, Ltd. | System for generating an advertising revenue projection |
US6128651A (en) * | 1999-04-14 | 2000-10-03 | Americom Usa | Internet advertising with controlled and timed display of ad content from centralized system controller |
US6269361B1 (en) * | 1999-05-28 | 2001-07-31 | Goto.Com | System and method for influencing a position on a search result list generated by a computer network search engine |
US7035812B2 (en) * | 1999-05-28 | 2006-04-25 | Overture Services, Inc. | System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine |
US7225182B2 (en) * | 1999-05-28 | 2007-05-29 | Overture Services, Inc. | Recommending search terms using collaborative filtering and web spidering |
US6449657B2 (en) | 1999-08-06 | 2002-09-10 | Namezero.Com, Inc. | Internet hosting system |
US8914361B2 (en) * | 1999-09-22 | 2014-12-16 | Google Inc. | Methods and systems for determining a meaning of a document to match the document to content |
US6963863B1 (en) * | 1999-09-28 | 2005-11-08 | Thomas Bannon | Network query and matching system and method |
US7392185B2 (en) * | 1999-11-12 | 2008-06-24 | Phoenix Solutions, Inc. | Speech based learning/training system using semantic decoding |
US7031932B1 (en) * | 1999-11-22 | 2006-04-18 | Aquantive, Inc. | Dynamically optimizing the presentation of advertising messages |
US20020010757A1 (en) | 1999-12-03 | 2002-01-24 | Joel Granik | Method and apparatus for replacement of on-line advertisements |
US6751621B1 (en) * | 2000-01-27 | 2004-06-15 | Manning & Napier Information Services, Llc. | Construction of trainable semantic vectors and clustering, classification, and searching using trainable semantic vectors |
US6606644B1 (en) | 2000-02-24 | 2003-08-12 | International Business Machines Corporation | System and technique for dynamic information gathering and targeted advertising in a web based model using a live information selection and analysis tool |
US7912868B2 (en) * | 2000-05-02 | 2011-03-22 | Textwise Llc | Advertisement placement method and system using semantic analysis |
US7076443B1 (en) * | 2000-05-31 | 2006-07-11 | International Business Machines Corporation | System and technique for automatically associating related advertisements to individual search results items of a search result set |
US7917390B2 (en) * | 2000-06-09 | 2011-03-29 | Sony Corporation | System and method for providing customized advertisements over a network |
AU2001277265A1 (en) * | 2000-07-05 | 2002-01-14 | Daren Paul Murrer | Paid search engine bid management |
US7080073B1 (en) * | 2000-08-18 | 2006-07-18 | Firstrain, Inc. | Method and apparatus for focused crawling |
US6915294B1 (en) * | 2000-08-18 | 2005-07-05 | Firstrain, Inc. | Method and apparatus for searching network resources |
US6895406B2 (en) * | 2000-08-25 | 2005-05-17 | Seaseer R&D, Llc | Dynamic personalization method of creating personalized user profiles for searching a database of information |
US7689510B2 (en) | 2000-09-07 | 2010-03-30 | Sonic Solutions | Methods and system for use in network management of content |
US20020103698A1 (en) * | 2000-10-31 | 2002-08-01 | Christian Cantrell | System and method for enabling user control of online advertising campaigns |
DE10057634C2 (de) * | 2000-11-21 | 2003-01-30 | Bosch Gmbh Robert | Verfahren zur Verarbeitung von Text in einer Rechnereinheit und Rechnereinheit |
US20020111847A1 (en) | 2000-12-08 | 2002-08-15 | Word Of Net, Inc. | System and method for calculating a marketing appearance frequency measurement |
US7440943B2 (en) * | 2000-12-22 | 2008-10-21 | Xerox Corporation | Recommender system and method |
US20020094868A1 (en) * | 2001-01-16 | 2002-07-18 | Alma Tuck | Methods for interactive internet advertising, apparatuses and systems including same |
US7376588B1 (en) | 2001-02-28 | 2008-05-20 | Amazon.Com, Inc. | Personalized promotion of new content |
US6823333B2 (en) * | 2001-03-02 | 2004-11-23 | The United States Of America As Represented By The Administrator Of The National Aeronautics And Space Administration | System, method and apparatus for conducting a keyterm search |
JP2002278949A (ja) | 2001-03-19 | 2002-09-27 | Atr Onsei Gengo Tsushin Kenkyusho:Kk | 表題生成装置及び方法 |
US7058590B2 (en) | 2001-05-04 | 2006-06-06 | Hewlett-Packard Development Company, L.P. | System and method for generating conversion-related estimates utilizing adaptive sample size |
US7672894B2 (en) | 2001-07-20 | 2010-03-02 | Shopzilla, Inc. | Automated bidding system for use with online auctions |
US7076479B1 (en) | 2001-08-03 | 2006-07-11 | Overture Services, Inc. | Search engine account monitoring |
US6826572B2 (en) * | 2001-11-13 | 2004-11-30 | Overture Services, Inc. | System and method allowing advertisers to manage search listings in a pay for placement search system using grouping |
US20030120641A1 (en) * | 2001-11-19 | 2003-06-26 | Stephen Pelletier | Method and apparatus for dynamic database creation and interactive analysis |
US6763362B2 (en) * | 2001-11-30 | 2004-07-13 | Micron Technology, Inc. | Method and system for updating a search engine |
US7295996B2 (en) * | 2001-11-30 | 2007-11-13 | Skinner Christopher J | Automated web ranking bid management account system |
US7363254B2 (en) | 2001-11-30 | 2008-04-22 | Skinner Christopher J | Automated web ranking bid management account system |
US20030120626A1 (en) * | 2001-12-20 | 2003-06-26 | Koninklijke Philips Electronics N.V. | Voice-enabled, consumer transaction system |
US7346606B2 (en) | 2003-06-30 | 2008-03-18 | Google, Inc. | Rendering advertisements with documents having one or more topics using user topic interest |
US20050114198A1 (en) * | 2003-11-24 | 2005-05-26 | Ross Koningstein | Using concepts for ad targeting |
DE10216332A1 (de) | 2002-04-13 | 2003-10-30 | Conducta Endress & Hauser | Messeinrichtung für die Prozesstechnik und Betriebsverfahren für eine Messeinrichtung |
US20030208394A1 (en) | 2002-05-01 | 2003-11-06 | Todd Burris | Sales tracking and forecasting application tool |
US20030216930A1 (en) | 2002-05-16 | 2003-11-20 | Dunham Carl A. | Cost-per-action search engine system, method and apparatus |
US20040044574A1 (en) | 2002-06-04 | 2004-03-04 | Kordex, Inc. | Apparatus for displaying local advertising to a display screen |
US20040044571A1 (en) * | 2002-08-27 | 2004-03-04 | Bronnimann Eric Robert | Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor |
US7904453B2 (en) * | 2002-10-17 | 2011-03-08 | Poltorak Alexander I | Apparatus and method for analyzing patent claim validity |
JP5090624B2 (ja) * | 2002-11-27 | 2012-12-05 | ミヴァ・エーケー・インコーポレーテッド | 転送先の広告主ウェブサイトをローテーションさせる付け値可能な広告ユニットを有するペイフォーパフォーマンス広告のためのシステムおよび方法 |
JP3944102B2 (ja) * | 2003-03-13 | 2007-07-11 | 株式会社日立製作所 | 語義関連ネットワークを用いた文書検索システム |
JP2004280661A (ja) * | 2003-03-18 | 2004-10-07 | Fujitsu Ltd | 検索方法及びプログラム |
US7127408B2 (en) | 2003-06-13 | 2006-10-24 | Rosen Michael J | Method of creating season ticket package |
US8438154B2 (en) | 2003-06-30 | 2013-05-07 | Google Inc. | Generating information for online advertisements from internet data and traditional media data |
US7363302B2 (en) * | 2003-06-30 | 2008-04-22 | Googole, Inc. | Promoting and/or demoting an advertisement from an advertising spot of one type to an advertising spot of another type |
WO2005017682A2 (en) * | 2003-08-05 | 2005-02-24 | Cnet Networks, Inc. | Product placement engine and method |
US11042886B2 (en) * | 2003-09-04 | 2021-06-22 | Google Llc | Systems and methods for determining user actions |
US7346839B2 (en) | 2003-09-30 | 2008-03-18 | Google Inc. | Information retrieval based on historical data |
US7647242B2 (en) * | 2003-09-30 | 2010-01-12 | Google, Inc. | Increasing a number of relevant advertisements using a relaxed match |
US20050097024A1 (en) | 2003-10-30 | 2005-05-05 | Rainey Jim E. | Multi-party bidding for online advertising space |
US20040133469A1 (en) * | 2003-11-04 | 2004-07-08 | Dario Chang | System and method of promote website using Cycle Hits and Hits History |
US20050144158A1 (en) | 2003-11-18 | 2005-06-30 | Capper Liesl J. | Computer network search engine |
US7634472B2 (en) | 2003-12-01 | 2009-12-15 | Yahoo! Inc. | Click-through re-ranking of images and other data |
US20050144068A1 (en) * | 2003-12-19 | 2005-06-30 | Palo Alto Research Center Incorporated | Secondary market for keyword advertising |
US20050144064A1 (en) | 2003-12-19 | 2005-06-30 | Palo Alto Research Center Incorporated | Keyword advertisement management |
US20050137939A1 (en) * | 2003-12-19 | 2005-06-23 | Palo Alto Research Center Incorporated | Server-based keyword advertisement management |
US20050144069A1 (en) * | 2003-12-23 | 2005-06-30 | Wiseman Leora R. | Method and system for providing targeted graphical advertisements |
US20050149388A1 (en) | 2003-12-30 | 2005-07-07 | Scholl Nathaniel B. | Method and system for placing advertisements based on selection of links that are not prominently displayed |
WO2005065400A2 (en) | 2003-12-30 | 2005-07-21 | Amazon Technologies, Inc. | Method and system for placing advertisements based on selection of links that are not prominently displayed |
US8655727B2 (en) * | 2003-12-30 | 2014-02-18 | Amazon Technologies, Inc. | Method and system for generating and placing keyword-targeted advertisements |
US8392249B2 (en) * | 2003-12-31 | 2013-03-05 | Google Inc. | Suggesting and/or providing targeting criteria for advertisements |
US7424421B2 (en) * | 2004-03-03 | 2008-09-09 | Microsoft Corporation | Word collection method and system for use in word-breaking |
US20050216335A1 (en) * | 2004-03-24 | 2005-09-29 | Andrew Fikes | System and method for providing on-line user-assisted Web-based advertising |
US8510161B2 (en) | 2004-05-03 | 2013-08-13 | Target Brands, Inc. | Reservation gift card |
US20050267872A1 (en) * | 2004-06-01 | 2005-12-01 | Yaron Galai | System and method for automated mapping of items to documents |
US8494900B2 (en) | 2004-06-30 | 2013-07-23 | Google Inc. | Adjusting ad costs using document performance or document collection performance |
US7752200B2 (en) | 2004-08-09 | 2010-07-06 | Amazon Technologies, Inc. | Method and system for identifying keywords for use in placing keyword-targeted advertisements |
US7949561B2 (en) * | 2004-08-20 | 2011-05-24 | Marketing Evolution | Method for determining advertising effectiveness |
WO2006035196A1 (en) * | 2004-09-30 | 2006-04-06 | British Telecommunications Public Limited Company | Information retrieval |
US7467349B1 (en) | 2004-12-15 | 2008-12-16 | Amazon Technologies, Inc. | Method and system for displaying a hyperlink at multiple levels of prominence based on user interaction |
US8429184B2 (en) * | 2005-12-05 | 2013-04-23 | Collarity Inc. | Generation of refinement terms for search queries |
US7752190B2 (en) | 2005-12-21 | 2010-07-06 | Ebay Inc. | Computer-implemented method and system for managing keyword bidding prices |
US7873640B2 (en) * | 2007-03-27 | 2011-01-18 | Adobe Systems Incorporated | Semantic analysis documents to rank terms |
US8788320B1 (en) | 2007-03-28 | 2014-07-22 | Amazon Technologies, Inc. | Release advertisement system |
US8335719B1 (en) | 2007-06-26 | 2012-12-18 | Amazon Technologies, Inc. | Generating advertisement sets based on keywords extracted from data feeds |
-
2004
- 2004-08-09 US US10/914,722 patent/US7752200B2/en active Active
-
2005
- 2005-08-08 CN CN201210031669.8A patent/CN102708115B/zh active Active
- 2005-08-08 WO PCT/US2005/028148 patent/WO2006020576A2/en active Application Filing
- 2005-08-08 JP JP2007525710A patent/JP4672726B2/ja not_active Expired - Fee Related
- 2005-08-08 KR KR1020077005484A patent/KR100904787B1/ko active IP Right Grant
- 2005-08-08 CN CNA2005800269318A patent/CN101023408A/zh active Pending
- 2005-08-08 EP EP05784894A patent/EP1776648A4/en not_active Withdrawn
- 2005-08-08 CA CA2575734A patent/CA2575734C/en not_active Expired - Fee Related
-
2010
- 2010-05-20 US US12/783,819 patent/US9489449B1/en active Active
-
2016
- 2016-11-04 US US15/344,200 patent/US10402431B2/en not_active Expired - Fee Related
Patent Citations (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN1269897A (zh) * | 1997-09-04 | 2000-10-11 | 英国电讯有限公司 | 用于选择数据集的方法和/或*** |
US5845278A (en) * | 1997-09-12 | 1998-12-01 | Inioseek Corporation | Method for automatically selecting collections to search in full text searches |
CN1306258A (zh) * | 2001-03-09 | 2001-08-01 | 北京大学 | 判断一组查询关键字或词在网页中位置相关性的方法 |
US20040103070A1 (en) * | 2002-11-21 | 2004-05-27 | Honeywell International Inc. | Supervised self organizing maps with fuzzy error correction |
Cited By (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9489449B1 (en) | 2004-08-09 | 2016-11-08 | Amazon Technologies, Inc. | Method and system for identifying keywords for use in placing keyword-targeted advertisements |
US10402431B2 (en) | 2004-08-09 | 2019-09-03 | Amazon Technologies, Inc. | Method and system for identifying keywords for use in placing keyword-targeted advertisements |
CN106445963A (zh) * | 2015-08-10 | 2017-02-22 | 北京奇虎科技有限公司 | App平台的广告索引关键词自动生成方法和装置 |
CN106445963B (zh) * | 2015-08-10 | 2021-11-23 | 北京奇虎科技有限公司 | App平台的广告索引关键词自动生成方法和装置 |
Also Published As
Publication number | Publication date |
---|---|
US20060041536A1 (en) | 2006-02-23 |
CN102708115B (zh) | 2015-12-09 |
US7752200B2 (en) | 2010-07-06 |
KR20070064320A (ko) | 2007-06-20 |
JP4672726B2 (ja) | 2011-04-20 |
CA2575734C (en) | 2017-01-03 |
EP1776648A2 (en) | 2007-04-25 |
CA2575734A1 (en) | 2006-02-23 |
US9489449B1 (en) | 2016-11-08 |
WO2006020576A3 (en) | 2007-01-25 |
EP1776648A4 (en) | 2011-01-26 |
US10402431B2 (en) | 2019-09-03 |
US20170103122A1 (en) | 2017-04-13 |
WO2006020576A2 (en) | 2006-02-23 |
KR100904787B1 (ko) | 2009-06-25 |
CN101023408A (zh) | 2007-08-22 |
JP2008509501A (ja) | 2008-03-27 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
CN102708115B (zh) | 标识用于放置关键词目标广告的关键词的方法和*** | |
US10733250B2 (en) | Methods and apparatus for matching relevant content to user intention | |
CA2530400C (en) | Serving advertisements using a search of advertiser web information | |
US20090063265A1 (en) | Information network for text ads | |
Anagnostopoulos et al. | Just-in-time contextual advertising | |
CN101390097B (zh) | 用于为具有多个书写***的语言识别相关查询的***和方法 | |
JP5318349B2 (ja) | 対象とされる広告で使用するためのユーザ情報の生成 | |
US7739261B2 (en) | Identification of topics for online discussions based on language patterns | |
US20090006207A1 (en) | Using Previous User Search Query To Target Advertisements | |
US20080243480A1 (en) | System and method for determining semantically related terms | |
US20090037399A1 (en) | System and Method for Determining Semantically Related Terms | |
CN101641697A (zh) | 对网页的相关搜索查询及其应用 | |
KR20060100475A (ko) | 광고 타겟팅을 위한 컨셉들 사용 | |
CA2561776A1 (en) | Determining ad targeting information and/or ad creative information using past search queries | |
US20080243826A1 (en) | System and method for determining semantically related terms | |
Anagnostopoulos et al. | Web page summarization for just-in-time contextual advertising | |
CN101277208A (zh) | 一种在电子公告牌中发布信息的方法和*** | |
Hsu et al. | Efficient and effective prediction of social tags to enhance web search | |
CN101641710A (zh) | 使用场景相关元数据来定向广告 | |
Raghavan et al. | Evaluating vector-space and probabilistic models for query to ad matching | |
Craswell et al. | Web information retrieval | |
Dave | Computational advertising: Leveraging user interaction & contextual factors for improved ad relevance & targeting | |
Hillard et al. | Clicked phrase document expansion for sponsored search ad retrieval | |
BRODER et al. | Web-Page Summarization for Just-in-Time Contextual Advertising | |
Hiraoka | The search engine as an Internet service channel |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
C06 | Publication | ||
PB01 | Publication | ||
C10 | Entry into substantive examination | ||
SE01 | Entry into force of request for substantive examination | ||
C14 | Grant of patent or utility model | ||
GR01 | Patent grant |