CN102572737A - Cellphone advertisement interaction system - Google Patents
Cellphone advertisement interaction system Download PDFInfo
- Publication number
- CN102572737A CN102572737A CN2012100031617A CN201210003161A CN102572737A CN 102572737 A CN102572737 A CN 102572737A CN 2012100031617 A CN2012100031617 A CN 2012100031617A CN 201210003161 A CN201210003161 A CN 201210003161A CN 102572737 A CN102572737 A CN 102572737A
- Authority
- CN
- China
- Prior art keywords
- content
- advertisement
- playing
- mobile phone
- administrative client
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention relates to a cellphone advertisement interaction system is an information communication systems based on a wireless network, and the cellphone advertisement interaction system comprises a user management center, a plurality of registered users and user terminals matched with registration identifiers. The user terminals can download or upload information from the user management center; the user terminals comprise advertisement display management clients which are started when starting up the cellphones, have priority in running over other application programs unless in standby states and keep at preset positions of display screens in display states when staring up other programs; when networking, the advertisement display management clients can acquire and upgrade advertisement contents from the advertisement management center; and users can upload and display advertisement contents. The cellphone advertisement interaction system has the following advantages of being low in cost, strong in pertinence, rich in content and large in broadcast user amount. Simultaneously, initial statistics and initial analysis can be subjected to behaviors of the users so that accurate advertisement delivery can be achieved.
Description
Technical field
The present invention is based on the information communication system of wireless network, particularly based on the ad distribution and the displaying terminal of mobile phone.
Background technology
At present along with expanding economy; The development of advertisement media industry is more rapid; Digital signage industry particularly is in the megastore, the public place that converges of supermarket, hotel lobby, restaurant, movie theatre and other people stream, through the large-screen terminal presentation facility; The multimedia specialty audiovisual system of issue commerce, finance and economics and entertainment information; Be intended to specific physics place, certain period of time specific crowd is carried out the characteristic of advertisement information play, let it obtain the effect of advertisement, and be referred to as " the 5th medium ".Wherein the elevator building advertisement is exactly main and common a kind of form, though some advantages are arranged, as have the mobile space-time of stable, concentrated, long-acting advertising message; Be dynamic audient colony and the in-plant combination of static advertising content, it has remedied the deficiency and the shortcoming of existing leading advertising media form, has brought into play the information propagation effect that ad distribution is digested at aspects such as point, line, surface, picture and text to greatest extent.People when also being the most boring, have strong, subconscious visual demand when waiting elevator, elevator to move up and down, the appearance of advertisement picture becomes the center of vision naturally.So if elevator card is made fineness, very strong ornamental words are arranged, people repeatedly read the psychology that also can not produce refusal.
But some shortcomings are also arranged, too loudly, have a strong impact on building owners' live and work when some LCD TVs are play the circulation advertisement, the advertisement that is found everywhere makes the people very bored; In the elevator also being now, is exactly a kind of visual pollution simply, and people's frequency of reading can be weary of eventually too much, and not have specific aim; Completely be a pattern and content, in addition, the most key is that the cost of advertisement is higher; Operating cost is bigger, and simultaneously, the user who is propagated has also received great restriction.
Therefore, existing digital signage industry also has a lot of deficiencies to be left to be desired.
Summary of the invention
The object of the invention is exactly in order to overcome the above problems, and particularly the cost of existing medium industry is high, specific aim is not strong, content is single, propagate the limited deficiency of user.
The present invention realizes through such method:
This is a kind of mobile phone advertisement interaction systems, is based on the information communication system of wireless network, it is characterized in that: have a user management center, information can downloaded or upload to user terminal since then; Have a plurality of registered users, and have and sign-on ID matching user terminal; User terminal has the ad playing administrative client; Ad playing administrative client start promptly starts, and except that holding state, has precedence over any other application program operation, before other program of startup and keep display state in the display screen precalculated position; The ad playing administrative client is in when networking, obtains from the advertising management center and upgrades ad content; The user can upload ad content and play.
Further, mobile phone advertisement interaction systems according to claim 1 is characterized in that: described ad playing administrative client has remarkable interface, occupies the predetermined display area of mobile phone display screen.
Further, mobile phone advertisement interaction systems according to claim 1 is characterized in that: described presumptive area is blank viewing area.
Further, mobile phone advertisement interaction systems according to claim 1 is characterized in that: ad playing administrative client institute playing advertisements content has multistage catalogue or hyperlink.
Further, mobile phone advertisement interaction systems according to claim 1 is characterized in that: described ad content wheel stream translation is play, and upgrades automatically.
Further, mobile phone advertisement interaction systems according to claim 1 is characterized in that: the ad playing administrative client has statistical module, can user's operating parameter be write down and analyze.
Further, mobile phone advertisement interaction systems according to claim 1 is characterized in that: the ad playing administrative client has download module, can select download next time and optimizes with reference to the data of above-mentioned statistical module.
Further, mobile phone advertisement interaction systems according to claim 1 is characterized in that: the ad playing administrative client has playing module, can be optimized ordering to institute's downloaded contents with reference to the data of above-mentioned statistical module and play.
Further, mobile phone advertisement interaction systems according to claim 1 is characterized in that: the advertising management center has auditing module, can examine ad content.
In addition, a kind of advertisement interaction systems, its basic operation flow process is:
1) at first starts the ad playing administrative client after the start;
2) play the ad content of once having downloaded at least;
3) behind the completing steps 2, understand more contents if desired, play next stage directory content or next bar advertisement of this advertisement;
4) behind the completing steps 2 or 3, carry out other normal running of mobile phone if desired, can leave broadcast interface, carry out other normal running of mobile phone;
5) after above-mentioned 3, the 4 arbitrary operations of completion, can enter into holding state,, continue the playing advertisements content, and institute's advertisement playing content be with last time play content was different until entering into operating state;
6) after above-mentioned 3, the 4 arbitrary operations of completion, can enter into off-mode,, continue the playing advertisements content, and institute's advertisement playing content be with last time play content was different until entering into start and starting ad playing administrative client state.
Thereby the present invention has following advantage and effect: have low cost, with strong points, abundant in content, propagation user advantage how, simultaneously, can carry out preliminary statistics and analysis for user's behavior, can accomplish the input of accurate advertisement.
Description of drawings
Fig. 1 is the theory diagram of exact classification network interaction platform based on holder's system proposed by the invention.
Embodiment
Below in conjunction with accompanying drawing system and method for the present invention is further explained.
Mobile phone advertisement is the paying information of propagating through mobile media, is intended to receive biography person's attitude, intention and behavior through these business information influences.In fact moving advertising is exactly a kind of interactive web advertisement, and it is net loaded by mobile communication, has all characteristics of the network media, has more advantage than the Internet simultaneously, because mobility can be received information the user whenever and wherever possible.
For realizing the object of the invention, the present invention uses such method to realize:
Mobile phone advertisement interaction systems involved in the present invention is based on the information communication system of wireless network, for now, is based on the mobile phone of 3G network, and following intelligent broadband mobile phone based on higher network rate.
No matter be the communication system of what form, relate to this invention, all should have a user management center; This center has the function of user management and information management, issue, and some other additional functions, and the user has a terminal and also is absolutely necessary; Be user mobile phone, user terminal can or be uploaded information from the download of user administrative center, and this information comprises advertising message and other information of registered users etc.; Because be the cellphone subscriber, must have a plurality of registered users, can be with true personal information registration such as cell-phone number, identity card; As sign-on ID, sign-on ID and mobile phone are that user terminal is complementary.
The above-mentioned just basic platform of an issuing advertisement information the more important thing is on user's mobile phone, also to have a special program that is provided with, and just user terminal has the ad playing administrative client; The advertisement playing content of wanting is all brought in realization through this ad playing managing customer.
The ad playing administrative client is a preferential working procedure; Start promptly starts; Except that holding state, have precedence over any other application program operation, before starting other application program and keep display state in the display screen precalculated position; Like this, ad playing managing customer end subscriber can be seen one time ad content at least before operation each time.
Because ad content needs updated at any time and replacement; At mobile phone is that the ad playing administrative client is when networking; No matter be 3G network or WIFI, all automatically switch to corresponding network schemer and inquire about automatically and interactive operation, obtain from the advertising management center and upgrade ad content through network.
In addition, have more distinctive, for some particular user; For example group user or professional ad distribution user; Possess that agreement, credit guarantee or guarantee fund's situation under, the user can upload ad content from the ad playing administrative client, the ad content of uploading is for the own layout of this ad playing administrative client registered user; After audit and affirmation, can play at intrasystem other ad playing administrative client through the user management center.
In the present embodiment; In order to obtain better effect, described ad playing administrative client is that mobile phone preferably has remarkable interface, and the big more effect of screen can be better more; And also can be bigger through the ad playing administrative client institute occupied also zone of advertisement playing content; The predetermined display area of this general occupied mobile phone display screen in zone, for example above screen, the blank viewing area of particularly complaining to the higher authorities about an injustice and request fair settlement.
In order to show more ad content; Consider the hobby and the demand of different user again; The playing advertisements content not only has a homepage in ad playing administrative client institute; And have multistage catalogue (the secondary page) or link, when the user shows that for certain one page content is interested, can open the secondary page or link and inquire about in more detail.
As previously mentioned, ad content wheel stream translation is play, and upgrades automatically, and these come to be provided with automatically to accomplish through the ad playing administrative client.
In order to make the advertisement bandwagon effect better, need carry out statistics and analysis to user's the custom of browsing, therefore; Ad playing administrative client involved in the present invention has statistical module; Can user's operating parameter be write down and analyze, for example, to the hobby of a certain type of content; The number of times of browsing is more, so afterwards advertisement download with sort in will preferentially play relevant ad content.
For realizing above-mentioned purpose better, the ad playing administrative client has download module, can select download next time and optimizes with reference to the data of above-mentioned statistical module.
Also have; The ad playing administrative client of present embodiment also has playing module, can be optimized ordering to institute's downloaded contents with reference to the data of above-mentioned statistical module and play, and the content of user preferences is preferentially play; And skip the content of last time playing, can play from next new content.
The user also should control and manage when upload information and ad content, prevents law or unallowed content and occurs, and therefore, the advertising management center has auditing module, can examine ad content.
Thereby the basic operation flow process of embodiment of the present invention is:
1) at first starts the ad playing administrative client after the start;
2) play the ad content of once having downloaded at least;
3) behind the completing steps 2, understand more contents if desired, play next stage directory content or next bar advertisement of this advertisement;
4) behind the completing steps 2 or 3, carry out other normal running of mobile phone if desired, can leave broadcast interface, carry out other normal running of mobile phone;
5) after above-mentioned 3, the 4 arbitrary operations of completion, can enter into holding state,, continue the playing advertisements content, and institute's advertisement playing content be with last time play content was different until entering into operating state;
6) after above-mentioned 3, the 4 arbitrary operations of completion, can enter into off-mode,, continue the playing advertisements content, and institute's advertisement playing content be with last time play content was different until entering into start and starting ad playing administrative client state.
Like this, just realized the object of the invention, made it have low cost, with strong points, abundant in content, propagation user advantage how, simultaneously, can carry out preliminary statistics and analysis, can accomplish the input of accurate advertisement for user's behavior.
Though a preferred embodiment of the present invention only has been described, its meaning and unrestricted scope of the present invention, applicability and configuration here.On the contrary, the detailed description to embodiment can make those skilled in the art be able to implement.Will be understood that not departing under the definite spirit and scope of the invention situation of appended claims, can make suitable change and modification some details.
Claims (10)
1. mobile phone advertisement interaction systems is based on the information communication system of wireless network, it is characterized in that:
Have a user management center, information can downloaded or upload to user terminal since then;
Have a plurality of registered users, and have and sign-on ID matching user terminal;
User terminal has the ad playing administrative client;
Ad playing administrative client start promptly starts, and except that holding state, has precedence over any other application program operation, before other program of startup and keep display state in the display screen precalculated position;
The ad playing administrative client is in when networking, obtains from the advertising management center and upgrades ad content;
The user can upload ad content and play.
2. mobile phone advertisement interaction systems according to claim 1 is characterized in that: described ad playing administrative client has remarkable interface, occupies the predetermined display area of mobile phone display screen.
3. mobile phone advertisement interaction systems according to claim 1 is characterized in that: described presumptive area is blank viewing area.
4. mobile phone advertisement interaction systems according to claim 1 is characterized in that: ad playing administrative client institute playing advertisements content has multistage catalogue or hyperlink.
5. mobile phone advertisement interaction systems according to claim 1 is characterized in that: described ad content wheel stream translation is play, and upgrades automatically.
6. mobile phone advertisement interaction systems according to claim 1 is characterized in that: the ad playing administrative client has statistical module, can user's operating parameter be write down and analyze.
7. mobile phone advertisement interaction systems according to claim 1 is characterized in that: the ad playing administrative client has download module, can select download next time and optimizes with reference to the data of above-mentioned statistical module.
8. mobile phone advertisement interaction systems according to claim 1 is characterized in that: the ad playing administrative client has playing module, can be optimized ordering to institute's downloaded contents with reference to the data of above-mentioned statistical module and play.
9. mobile phone advertisement interaction systems according to claim 1 is characterized in that: the advertising management center has auditing module, can examine ad content.
10. advertisement interaction systems, its basic operation flow process is:
(1) at first starts the ad playing administrative client after the start;
(2) play the ad content of once having downloaded at least;
(3) behind the completing steps 2, understand more contents if desired, play next stage directory content or next bar advertisement of this advertisement;
(4) behind the completing steps 2 or 3, carry out other normal running of mobile phone if desired, can leave broadcast interface, carry out other normal running of mobile phone;
(5) after above-mentioned 3, the 4 arbitrary operations of completion, can enter into holding state,, continue the playing advertisements content, and institute's advertisement playing content be with last time play content was different until entering into operating state;
(6) after above-mentioned 3, the 4 arbitrary operations of completion, can enter into off-mode,, continue the playing advertisements content, and institute's advertisement playing content be with last time play content was different until entering into start and starting ad playing administrative client state.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012100031617A CN102572737A (en) | 2012-01-07 | 2012-01-07 | Cellphone advertisement interaction system |
| PCT/CN2013/070052 WO2013102440A1 (en) | 2012-01-07 | 2013-01-05 | Cell phone advertisement playing method and interaction system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012100031617A CN102572737A (en) | 2012-01-07 | 2012-01-07 | Cellphone advertisement interaction system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102572737A true CN102572737A (en) | 2012-07-11 |
Family
ID=46416963
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2012100031617A Pending CN102572737A (en) | 2012-01-07 | 2012-01-07 | Cellphone advertisement interaction system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102572737A (en) |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102833347A (en) * | 2012-09-10 | 2012-12-19 | 辜进荣 | Cloud platform-based mobile terminal advertisement |
| WO2013102440A1 (en) * | 2012-01-07 | 2013-07-11 | Gu Jinrong | Cell phone advertisement playing method and interaction system |
| CN103281414A (en) * | 2013-05-22 | 2013-09-04 | 金泽山 | Information displaying method based on communication terminal and communication terminal |
| CN105103175A (en) * | 2013-01-21 | 2015-11-25 | 弗思特费斯有限公司 | Method for providing advertisement and server therefor |
| CN105765956A (en) * | 2016-01-20 | 2016-07-13 | 马岩 | Advertisement insertion method and system based on app |
| CN106454442A (en) * | 2016-11-03 | 2017-02-22 | Tcl集团股份有限公司 | Advertisement putting method and advertisement receiving end |
| CN110956689A (en) * | 2019-10-10 | 2020-04-03 | 北京邮电大学 | Three-dimensional suspension light field display system and display method |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020072353A1 (en) * | 2000-12-13 | 2002-06-13 | Alticast, Corp. | Method of displaying advertisement on display of mobile communication terminal |
| CN101018364A (en) * | 2007-03-15 | 2007-08-15 | 北京网秦天下科技有限公司 | A method and system for publishing the advertisement at the mobile terminal |
| CN101159916A (en) * | 2007-11-22 | 2008-04-09 | 张 | Advertisement playing method of mobile terminal and mobile terminal equipment |
| CN101883324A (en) * | 2010-02-04 | 2010-11-10 | 重庆索伦互联网信息服务有限公司 | Advertisement publishing system and method based on 3G (The 3rd Generation Telecommunication) mobile network |
-
2012
- 2012-01-07 CN CN2012100031617A patent/CN102572737A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020072353A1 (en) * | 2000-12-13 | 2002-06-13 | Alticast, Corp. | Method of displaying advertisement on display of mobile communication terminal |
| CN101018364A (en) * | 2007-03-15 | 2007-08-15 | 北京网秦天下科技有限公司 | A method and system for publishing the advertisement at the mobile terminal |
| CN101159916A (en) * | 2007-11-22 | 2008-04-09 | 张 | Advertisement playing method of mobile terminal and mobile terminal equipment |
| CN101883324A (en) * | 2010-02-04 | 2010-11-10 | 重庆索伦互联网信息服务有限公司 | Advertisement publishing system and method based on 3G (The 3rd Generation Telecommunication) mobile network |
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2013102440A1 (en) * | 2012-01-07 | 2013-07-11 | Gu Jinrong | Cell phone advertisement playing method and interaction system |
| CN102833347A (en) * | 2012-09-10 | 2012-12-19 | 辜进荣 | Cloud platform-based mobile terminal advertisement |
| CN105103175A (en) * | 2013-01-21 | 2015-11-25 | 弗思特费斯有限公司 | Method for providing advertisement and server therefor |
| CN113393280A (en) * | 2013-01-21 | 2021-09-14 | 弗思特费斯有限公司 | Advertisement providing method and server |
| US11410193B2 (en) | 2013-01-21 | 2022-08-09 | Firstface Co., Ltd. | Method for providing advertisement and server therefor |
| CN103281414A (en) * | 2013-05-22 | 2013-09-04 | 金泽山 | Information displaying method based on communication terminal and communication terminal |
| CN103281414B (en) * | 2013-05-22 | 2015-06-10 | 金泽山 | Information displaying method based on communication terminal and communication terminal |
| CN105765956A (en) * | 2016-01-20 | 2016-07-13 | 马岩 | Advertisement insertion method and system based on app |
| WO2017124317A1 (en) * | 2016-01-20 | 2017-07-27 | 马岩 | App-based advertisement insertion method and system |
| CN106454442A (en) * | 2016-11-03 | 2017-02-22 | Tcl集团股份有限公司 | Advertisement putting method and advertisement receiving end |
| CN110956689A (en) * | 2019-10-10 | 2020-04-03 | 北京邮电大学 | Three-dimensional suspension light field display system and display method |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN102572737A (en) | Cellphone advertisement interaction system | |
| Kuo et al. | 3G telecommunication operators’ challenges and roles: A perspective of mobile commerce value chain | |
| Chang | Bandit cellphones: A blue ocean strategy | |
| Funk | The emerging value network in the mobile phone industry: The case of Japan and its implications for the rest of the world | |
| US20130091204A1 (en) | System and method of integrating various platforms and methods of using the same | |
| CN104299540A (en) | Advertisement interactive playing system and advertisement player terminals thereof | |
| CN102800001A (en) | Transmission method for mobile phone advertisement media information industry | |
| CN104932859B (en) | A kind of system and method synchronously issued with LED display for mobile phone microfiber web | |
| Shin et al. | Analysis of mobile broadband service penetration in South Korea | |
| CN106228408A (en) | Convenience store's television advertising sales promotion way | |
| Goggin | Sport and the rise of mobile media | |
| CN105100273A (en) | System for transmitting advertisement to mobile phone client | |
| CN102842093A (en) | Method for disseminating advertising media at information terminal | |
| JP2013045192A (en) | Content distribution device and method | |
| CN103745375A (en) | Advertisement issuance and interaction system | |
| Qiu | Wireless working-class ICTs and the Chinese informational city | |
| JP6524321B1 (en) | System, method, and program for providing content service | |
| KR102533929B1 (en) | A service system for strengthening bonds between group members using group-only signage | |
| Liu et al. | Transformation and development of traditional media in new media environment | |
| US20190228433A1 (en) | User Generated Mobile Advertisements Creation, Reaction and Distribution Method | |
| CN102104806B (en) | Television magazine order system based on top-set box | |
| JP2004310384A (en) | Web page advertisement system | |
| KR20180128596A (en) | System for providing photo edit filter | |
| Goggin | Mobile paradoxes: European emergence of mobile internet, users, and markets | |
| CN106846056A (en) | Advertisement placement method, system, ad distribution and player method, terminal |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20120711 |