CN102467710A - System and method of releasing discount coupon through electronic reading platform - Google Patents
System and method of releasing discount coupon through electronic reading platform Download PDFInfo
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- CN102467710A CN102467710A CN2010105474364A CN201010547436A CN102467710A CN 102467710 A CN102467710 A CN 102467710A CN 2010105474364 A CN2010105474364 A CN 2010105474364A CN 201010547436 A CN201010547436 A CN 201010547436A CN 102467710 A CN102467710 A CN 102467710A
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Abstract
The invention discloses a system of releasing a discount coupon through an electronic reading platform, and the system is realized through interaction among a user terminal, a server-side and a merchant terminal. The user terminal is electronic equipment with an electronic reading function. The server comprises an electronic subscription system which is used for generating user subscribed information and a discount information management system which is used for generating a user subscribed discount coupon. The merchant terminal comprises a subscribed discount coupon library and a discount coupon validation system. The invention additionally discloses a method of releasing the discount coupon by using the system. The system and the method not only can reduce the marketing costs of merchants, but also can promote marketing effects. When the system is used, the system firstly provides a user with commodity discount information of certain classifications in which the user is interested, and then after the user confirms to subscribe a certain discount coupon, an electronic discount coupon is automatically generated and is provided to the user. Therefore, the release of the discount coupon is pertinent and the goal of realizing a better marketing effect at a lower cost is achieved.
Description
Technical field
The present invention relates to a kind of system that issues reward voucher, especially a kind of system that utilizes electronic reading platform issue reward voucher.The invention still further relates to a kind of method based on aforementioned system issue reward voucher.
Background technology
When businessman gave a discount sales promotion, the mode through regular meeting through the issue reward voucher was pushed to sales promotion information in face of the targeted customer.Traditional paper coupons need at first be passed through design, composing, printing packaging; Dispatch from the factory then and give businessman; Distribute by the arrangement personnel of businessman at last; A lot of problems can occur in the middle of this, for example, long, transportation stock trouble of cycle, cost be too high, send problems such as target is indeterminate, reward voucher utilization rate statistics difficulty is big with charge free.Though electronic coupons are compared traditional paper coupons advantage with low cost is arranged; But problems such as client's target is indeterminate are arranged equally, and businessman usually lacks abundant approach, accurately sales promotion information is pushed to the user; And the user who takes reward voucher also maybe and dislike these sales promotion information; Even may feel to have received to bother, even the user thought at that time that sales promotion was very attractive, this attractive force also is easy to reduce as time goes by and gradually.
Summary of the invention
The technical matters that the present invention will solve provides a kind of system that utilizes electronic reading platform issue reward voucher, and it can greatly promote the effect of marketing, and can reduce the cost of marketing of businessman.
For solving the problems of the technologies described above, the system that utilizes electronic reading platform issue reward voucher of the present invention, the issue of the mutual realization reward voucher through user terminal, server end and merchant tenninal, wherein:
User terminal comprises the electronic equipment with electronic reading function, and the user subscribes to the commodity favor information and orders reward voucher to server end through this user terminal;
Server end comprises electronics ordering system and favor information management system, and the electronics ordering system is accepted the favor information subscribe request that user terminal is submitted to, and commodity favor information and reward voucher are formed the preferential volume of corresponding electronics, sends to user terminal; The reward voucher subscription request that the favor information management system is submitted to according to user terminal generates corresponding reward voucher, sends to user terminal with favor information, and according to the other reward voucher of order that generates a correspondence of this reward voucher, sends to merchant tenninal;
Merchant tenninal includes orders reward voucher storehouse and reward voucher verification system, has ordered the reward voucher storehouse and has been used for the reward voucher of order that the storage server end is sent; The reward voucher verification system is used for reward voucher that the user is held and the reward voucher of ordering the reward voucher storehouse to be checked, with the validity of checking reward voucher that the user is held.
Said electronic equipment can be E-book reader, mobile phone, PDA, PC or notebook computer etc.
Said electronics ordering system can also include and land authentication module, is used to verify the user's who requires to land this electronics ordering system identity.
Said commodity favor information and reward voucher are the e-book that a content can be upgraded, and the content of this e-book can be divided into two kinds of chapters and sections, and a kind of is free commodity favor information chapters and sections, another kind of reward voucher chapters and sections for charge; Corresponding with it, the electronics ordering system is provided with an accounting module, with the value according to reward voucher that the user is purchased, collects the expense of the corresponding amount of money to the user.
Preferable, said favor information management system can further comprise a subscriber information management module, is used for the information that recording user is ordered reward voucher at every turn, with according to the order from user behavior pattern, and the consumption propensity of analysis user.
Preferable, said server end send to merchant tenninal ordered reward voucher in, also comprise and send the user profile of ordering this reward voucher, be used for trade company and understand user profile and get in touch.
Preferable, said reward voucher generation module can be when the generation user specifies reward voucher, and corresponding with it for every reward voucher is provided with a unique encoding, said merchant tenninal is equipped with an encoding identification device, with the coding of identification reward voucher that the user is held.
Another technical matters that the present invention will solve provides a kind of method of utilizing said system issue reward voucher.
For solving the problems of the technologies described above, the method for utilizing electronic reading platform issue reward voucher of the present invention may further comprise the steps:
1) user uses terminal electronic device logs electronics ordering system, requires to subscribe to the commodity favor information of required classification;
2) the electronics ordering system is received user's subscribe request, calls such other commodity favor information and reward voucher in the favor information management system, generates the preferential volume of electronics, sends to user terminal;
3) user browses the commodity favor information in the preferential volume of electronics, and orders the reward voucher of required commodity to the request of electronics ordering system;
4) the electronics ordering system is received user's subscription request, sends reward voucher to the favor information management system and generates instruction;
5) the favor information management system is received the instruction of electronics ordering system, generates corresponding reward voucher, sends to user terminal with favor information, and information and the user profile with this reward voucher feeds back to merchant tenninal simultaneously;
6) user holds the reward voucher that generates in the step 5), requires to use this reward voucher to consume to businessman;
7) businessman utilizes the reward voucher verification system, and if the validity of checking reward voucher that the user holds effectively, then allows the user to use this reward voucher consumption; If invalid, then refusal is accepted this reward voucher.
The system and method for issue reward voucher of the present invention; Through letting user oneself set the classification of subscription information, favor information user's interest is a certain or some classification is pushed in face of the targeted customer, then after the user orders certain reward voucher; Just reward voucher is provided to the user; So, make the propelling movement of reward voucher and the marketing activities such as popularization of commodity have more specific aim, thereby realized reaching the purpose of marketing effectiveness preferably with lower cost of marketing.
Description of drawings
Below in conjunction with accompanying drawing and embodiment the present invention is done further detailed explanation:
Fig. 1 is the system architecture synoptic diagram of preferred embodiment of the present invention;
Fig. 2 is the process flow diagram of favor information management system of the present invention;
The process flow diagram that Fig. 3 is a merchant tenninal of the present invention after receiving the reward voucher that server end sends;
Fig. 4 uses the process flow diagram of the reward voucher of the present invention's issue in operational phase.
Embodiment
Understand for technology contents of the present invention, characteristics and effect being had more specifically, combine illustrated embodiment at present, details are as follows:
Fig. 1 is the structural representation of the present invention's one preferred embodiment, and is as shown in the drawing, and the reward voucher delivery system of present embodiment includes:
As the E-book reader of user terminal, this E-book reader has Wi-Fi wireless network communication module, can insert the Internet internet with wireless mode, and carries out the transmission of data between the server end;
Server end; Include electronics ordering system and favor information management system; This electronics ordering system is the e-book reading platform of a paying; Mainly comprise and land authentication module, subscription information generation module and accounting module, the favor information management system comprises a reward voucher storehouse, reward voucher generation module and subscriber information management module, stores at least a reward voucher in the reward voucher storehouse; Each reward voucher is classified according to the classification under it (for example: foodstuff, culture class, service class), and also stores the relevant information of preferential commodity corresponding to each reward voucher.
Merchant tenninal includes the reward voucher verification system of businessman and has ordered the reward voucher storehouse, and this has ordered information that stores the reward voucher that the user ordered in the reward voucher storehouse and the contact details of ordering the user of this reward voucher; In addition, merchant tenninal also is provided with encoding identification device and network communication device.
When businessman carries out a certain sales promotion or preferential activity; The reward voucher that businessman at first will comprise information such as Business Information, buyer's guide, order approach and preferential terms through merchant tenninal is recorded in the reward voucher storehouse of favor information management system by the information of server end with this kind reward voucher through the internet end that uploads onto the server.
When using the E-book reader at terminal, the user inserts the internet; During the electronics ordering system of request access server end, when subscribing to the favor information of commodity, land authentication module and at first require the user to import relevant logon informations such as username and password; To verify this user's identity; If the logon information mistake of user input, authentication failed then, this user's login of electronics ordering system refusal; If the logon information of user's input is correct, then checking is passed through, and the user can land the electronics ordering system; And subscribe to the favor information of own needed classification, the favor information of service class for example, then; The classification of the favor information that the subscription information generation module is selected according to the user to subscribe to; Search the reward voucher storehouse in the favor information management system, generate the preferential volume of e-book form, this preferential volume is divided into free and two kinds of chapters and sections charge; Be provided with the reward voucher chapters and sections of free merchandise news chapters and sections and a charge to each preferential commodity; Include the information of the businessman that these preferential commodity are provided in the free merchandise news chapters and sections, to the detailed introduction of these preferential commodity itself and obtain preferential information such as condition, be the reward voucher of these commodity in the reward voucher chapters and sections of charge, content of this preferential volume can be upgraded through server end every day; Promptly, upgrade the reward voucher of these commodity of free merchandise news and charge simultaneously for specific preferential commodity.When server end should be preferential after volume is sent to user terminal; The user just can browse the free chapters and sections of this preferential volume on the E-book reader at terminal; If after the merchandise news of user in having seen free chapters and sections, the corresponding reward voucher of these commodity is bought in decision, and then the user sends reward voucher through user terminal to server end and buys request; After the electronics ordering system of server end is received this request; Accounting module just according to the value of this reward voucher, is gone up the corresponding amount of money of deduction at user account (this account can be user's a bank account, also can be the account or the like that pays the fees that the user is provided with in advance) in this electronics ordering system; The electronics ordering system sends reward voucher to the favor information management system and generates instruction then, requires to generate the reward voucher that the user specifies purchase.After the favor information management system is received this reward voucher generation instruction; In the reward voucher storehouse, inquire about corresponding favor information; And judge whether preferential condition is set up (for example, whether in the term of validity of reward voucher), if the preferential terms of not meeting; The then purchase request of refusing user's, and inform the reason that the user refuses; If preferential terms is set up; Then the reward voucher generation module generates a reward voucher that has information such as Business Information and commercial articles ordering approach and have unique coding (can be bar code or two-dimensional bar code, can have anti-counterfeiting information), sends to user terminal; Then; Generate order reward voucher corresponding in addition,, send to merchant tenninal together together with user's contact details with this reward voucher.Like this, the user has just obtained to want the reward voucher of the commodity bought, and businessman has then in time obtained potential customers' pointed consumption demand information.Next, the user profile that businessman can utilize server end to send, the active contact user is to strengthen user's purchase intention.When the reward voucher of holding this unique coding as the user requires to purchase on a barter basis the part price of the corresponding commodity or the corresponding commodity that deducts to businessman's StoreFront; Businessman uses encoding identification device, discerns this reward voucher, and checks with the reward voucher of ordering in the reward voucher storehouse (reward voucher that is promptly sended over by server end) of merchant tenninal; To confirm the validity of reward voucher that the user is held; If efficiency confirmed, then allow the user to use this reward voucher consumption, and after this reward voucher is consumed; The reward voucher of ordering in the reward voucher storehouse correspondence in merchant tenninal is labeled as usefulness, can only use once to guarantee every reward voucher.
In addition; After the user orders reward voucher at every turn; The subscriber information management module of favor information management system can be noted order from user information, and can be after the user accomplishes repeatedly order, according to the order from user behavior pattern; The consumption preference of analysis user more maybe information of interest to push this user to the user more accurately.
The above is merely a preferred embodiment of the present invention, and it only is used to explain the present invention, but not to the qualification of protection domain of the present invention.
Claims (10)
1. system that utilizes electronic reading platform issue reward voucher, the issue of the mutual realization reward voucher through user terminal, server end and merchant tenninal is characterized in that:
User terminal comprises the electronic equipment with electronic reading function, and the user subscribes to the commodity favor information and orders reward voucher to server end through this user terminal;
Server end comprises electronics ordering system and favor information management system, and the electronics ordering system is accepted the favor information subscribe request that user terminal is submitted to, and commodity favor information and reward voucher are formed the preferential volume of corresponding electronics, sends to user terminal; The reward voucher subscription request that the favor information management system is submitted to according to user terminal generates corresponding reward voucher, sends to user terminal with favor information, and according to the other reward voucher of order that generates a correspondence of this reward voucher, sends to merchant tenninal;
Merchant tenninal includes orders reward voucher storehouse and reward voucher verification system, has ordered the reward voucher storehouse and has been used for the reward voucher of order that the storage server end is sent; The reward voucher verification system is used for reward voucher that the user is held and the reward voucher of ordering the reward voucher storehouse to be checked, with the validity of checking reward voucher that the user is held.
2. the system of issue reward voucher as claimed in claim 1 is characterized in that: said electronic equipment is E-book reader, mobile phone, PDA, PC or notebook computer.
3. the system of issue reward voucher as claimed in claim 1 is characterized in that: said commodity favor information comprises buyer's guide, Business Information, order approach and obtains preferential condition.
4. the system of issue reward voucher as claimed in claim 1 is characterized in that: said electronics ordering system also includes and lands authentication module, is used to verify the user's who requires to land this electronics ordering system identity.
5. the system of issue reward voucher as claimed in claim 1; It is characterized in that: said commodity favor information and reward voucher are the e-book that a content can be upgraded; The content of this e-book is divided into two kinds of chapters and sections; A kind of is free commodity favor information chapters and sections, another kind of reward voucher chapters and sections for charge; Said electronics ordering system also includes accounting module, is used for the value according to the reward voucher of user's purchase, collects the expense of the corresponding amount of money to the user.
6. the system of issue reward voucher as claimed in claim 1 is characterized in that: said favor information management system also includes the subscriber information management module, is used for the information that recording user is ordered reward voucher at every turn, and the consumption propensity of analysis user in view of the above.
7. the system of issue reward voucher as claimed in claim 1; It is characterized in that: said server end is when transmission has been ordered reward voucher to merchant tenninal; Also comprise user profile that send to order this reward voucher, be used for trade company and understand user profile and get in touch.
8. the system of issue reward voucher as claimed in claim 1; It is characterized in that: the reward voucher that said reward voucher generation module sends to user terminal has unique encoding; Said merchant tenninal is provided with encoding identification device, is used to discern the coding of reward voucher that the user holds.
9. the method for the system's issue reward voucher that utilizes claim 1 may further comprise the steps:
1) user uses terminal electronic device logs electronics ordering system, requires to subscribe to the commodity favor information of required classification;
2) the electronics ordering system is received user's subscribe request, calls such other commodity favor information and reward voucher in the favor information management system, generates the preferential volume of electronics, sends to user terminal;
3) user browses the commodity favor information in the preferential volume of electronics, and orders the reward voucher of required commodity to the request of electronics ordering system;
4) the electronics ordering system is received user's subscription request, sends reward voucher to the favor information management system and generates instruction;
5) the favor information management system is received the instruction of electronics ordering system, generates corresponding reward voucher, sends to user terminal with the commodity favor information, and information and the user profile with this reward voucher feeds back to merchant tenninal simultaneously;
6) user holds the reward voucher that generates in the step 5), requires to use this reward voucher to consume to businessman;
7) businessman utilizes the reward voucher verification system, and if the validity of checking reward voucher that the user holds effectively, then allows the user to use this reward voucher consumption; If invalid, then refusal is accepted this reward voucher.
10. the method for issue reward voucher as claimed in claim 9 is characterized in that: the reward voucher that generates in the said step 5) has unique encoding, comprises also in the said step 7) that businessman uses the step of the coding of encoding identification device identification reward voucher that the user holds.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN2010105474364A CN102467710A (en) | 2010-11-17 | 2010-11-17 | System and method of releasing discount coupon through electronic reading platform |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2010105474364A CN102467710A (en) | 2010-11-17 | 2010-11-17 | System and method of releasing discount coupon through electronic reading platform |
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| CN102467710A true CN102467710A (en) | 2012-05-23 |
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| CN2010105474364A Pending CN102467710A (en) | 2010-11-17 | 2010-11-17 | System and method of releasing discount coupon through electronic reading platform |
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Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103578009A (en) * | 2012-07-23 | 2014-02-12 | 上海湛泸网络科技有限公司 | Terminals, coupon management server, coupon use system and coupon use method |
| CN103679495A (en) * | 2012-09-18 | 2014-03-26 | 陨石科技有限公司 | Stamp distributing method and system |
| CN103679464A (en) * | 2012-09-05 | 2014-03-26 | 上海翰鑫信息科技有限公司 | Terminal as well as electronic ticket management platform, use system and method |
| CN104951959A (en) * | 2015-05-18 | 2015-09-30 | 深圳再来信息技术有限公司 | Electronic certificate issuing system and method |
| CN106228391A (en) * | 2016-07-14 | 2016-12-14 | 精硕世纪科技（北京）有限公司 | The method and system of monitoring of the advertisement |
| CN106228390A (en) * | 2016-07-14 | 2016-12-14 | 精硕世纪科技（北京）有限公司 | The monitoring of the advertisement method and the corresponding reward voucher that utilize electronic coupons use terminal |
| CN106408367A (en) * | 2016-08-25 | 2017-02-15 | 北京三快在线科技有限公司 | Order information obtaining method and device |
| CN106663262A (en) * | 2014-06-06 | 2017-05-10 | Aintu公司 | Technique for billboard advertising |
| CN106886908A (en) * | 2015-12-11 | 2017-06-23 | 王宇鹏 | Moving marketing system based on lottery ticket red packet and reward voucher red packet |
| CN107392677A (en) * | 2017-08-24 | 2017-11-24 | 掌阅科技股份有限公司 | Virtual gift based on e-book gets method and electronic equipment |
| CN107730296A (en) * | 2017-01-04 | 2018-02-23 | 北京奥斯达兴业科技有限公司 | Parking lot electronic coupons distribution method and device |
| CN111626763A (en) * | 2012-10-30 | 2020-09-04 | Ycs集团有限责任公司 | Managing vendor offers |
| CN112132602A (en) * | 2019-06-25 | 2020-12-25 | 东芝泰格有限公司 | System, server, and non-transitory computer-readable storage medium |
| CN113112291A (en) * | 2021-04-01 | 2021-07-13 | 深圳市移卡科技有限公司 | Method, device and equipment for selecting rights and interests type ticket code and readable storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103578009A (en) * | 2012-07-23 | 2014-02-12 | 上海湛泸网络科技有限公司 | Terminals, coupon management server, coupon use system and coupon use method |
| CN103679464A (en) * | 2012-09-05 | 2014-03-26 | 上海翰鑫信息科技有限公司 | Terminal as well as electronic ticket management platform, use system and method |
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| CN106408367A (en) * | 2016-08-25 | 2017-02-15 | 北京三快在线科技有限公司 | Order information obtaining method and device |
| CN107730296A (en) * | 2017-01-04 | 2018-02-23 | 北京奥斯达兴业科技有限公司 | Parking lot electronic coupons distribution method and device |
| CN107392677A (en) * | 2017-08-24 | 2017-11-24 | 掌阅科技股份有限公司 | Virtual gift based on e-book gets method and electronic equipment |
| CN112132602A (en) * | 2019-06-25 | 2020-12-25 | 东芝泰格有限公司 | System, server, and non-transitory computer-readable storage medium |
| CN113112291A (en) * | 2021-04-01 | 2021-07-13 | 深圳市移卡科技有限公司 | Method, device and equipment for selecting rights and interests type ticket code and readable storage medium |
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Effective date of registration: 20160616 Address after: 201203 Shanghai Zhang Heng Road, Lane 666, No. 7, building 1, Pudong New Area Applicant after: SHANGHAI ZHANGMEN TECHNOLOGY CO., LTD. Address before: 201203 Shanghai Guo Shou Jing Road, Zhangjiang High Tech Park of Pudong New Area No. 356 building 3 room 126 Applicant before: Shanghai Shengxuan Network Technology Co., Ltd. |
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| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20120523 |