CN102427555A - Issuing and playing methods of digital programs as well as device and system thereof - Google Patents
Issuing and playing methods of digital programs as well as device and system thereof Download PDFInfo
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- CN102427555A CN102427555A CN2011103048899A CN201110304889A CN102427555A CN 102427555 A CN102427555 A CN 102427555A CN 2011103048899 A CN2011103048899 A CN 2011103048899A CN 201110304889 A CN201110304889 A CN 201110304889A CN 102427555 A CN102427555 A CN 102427555A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The embodiment of the invention discloses issuing and playing methods of digital programs as well as a device and system thereof. The issuing method of the digital programs comprises the following steps of: intercepting the digital programs; taking the intercepted data slots as at least one of key data slots; taking data slots left by intercepting as non-key data slots; establishing the corresponding relation between the non-key data slots and the key data slots for enabling users to acquire the key data slots according to the non-key data slots; transmitting the non-key data slots to a distributed network node for the users to acquire; and matching individualized advertisement contents according to user preferences and inserting the advertisement contents into the key data slots. The embodiment of the invention further discloses a playing method, equipment and system for the digital programs. According to the embodiment of the invention, the flexibility of the combined application of the digital programs and the advertisements can be increased and advertisement services can be provided for the users at stronger pertinency.
Description
Technical field
The present invention relates to the medium technique field, relate in particular to a kind of issue, player method, server, subscriber equipment and network system of digital program.
Background technology
Internet development in recent years is swift and violent, and the website is also more and more thereupon, and the effect that the Internet is brought into play in daily life, study and work is also increasing.Be accompanied by Internet development, produced a kind of new commercial form digital commodities one by one.Digital commodities comprise e-book, digital movie, digital music, picture, software etc.Digital program belongs to the scope of digital commodities, comprises digital movie, DTV, digital music.Rely on Internet development, digital program is more prone to obtained by the user.Advantages such as digital program has transreplication, not damaged, propagation is rapid, spread scope is wide; Releasing advertisements just becomes the business operation model of main flow now in digital commodities; When the user obtains these digital commodities, also just obtained the advertisement of commodity providers simultaneously.
Specifically, have a lot of websites all to provide the network order program service, the network program request be a kind of based on the Internet for the software platform that the user provides multimedia, comprise multimedia services such as Web broadcast, network film.Along with the continuous maturation of network transmission technology, stream media technology and copyright service technology, provide the multimedia-on-demand service more and more universal through the Internet, emerge numerous network direct broadcasting platforms, like PPLive, PPStream etc.
The user is watching a sowing time, and video pictures is the main positions that user's sight stops, and is the excellent position of advertisement delivery therefore.Content of multimedia provider can break for commercialsy in program data according to self needs, lets video data and advertisement alternately play, and obtains ad revenue with this.
But on the network platform during request program, the mode of in program, inserting advertisement is dumb now, to all with identical advertisement is provided per family.
Summary of the invention
The embodiment of the invention provides a kind of issue, player method and device thereof and network system of digital program, can improve digital program and advertisement and combine application flexibility, to the user advertising service is provided more targetedly.
The embodiment of the invention provides a kind of dissemination method of digital program, comprising:
Digital program is carried out intercepting, and the data slot that intercepting obtains is the critical data fragment, and the data slot of leaving over after the intercepting is the non-critical data fragment, and said critical data fragment is at least one; Set up the corresponding relation between said non-critical data fragment and the said critical data fragment, so that the user obtains the critical data fragment according to the non-critical data fragment; Said non-critical data fragment is sent to distributed network node, obtain for the user; According to user preference information coupling personalized advertisement content, insert said personalized advertisement content in the critical data fragment.
The embodiment of the invention provides a kind of player method of digital program, comprising:
Obtain the non-critical data fragment from distributed network node; To the corresponding critical data fragment of server requests; Obtain said critical data fragment, comprise personalized advertisement content in the said critical data fragment according to the user preference information coupling; Said critical data fragment and said non-critical data fragment are merged into complete digital program; Play said complete digital program.
The embodiment of the invention provides a kind of server, comprising:
Interception unit is used for digital program is carried out intercepting, and the data slot that intercepting obtains is the critical data fragment, and the data slot of leaving over after the intercepting is the non-critical data fragment, and this critical data fragment is at least one;
The data slot indexing unit is used to set up the corresponding relation between this non-critical data fragment and this critical data fragment, so that the user can obtain this critical data fragment according to this non-critical data fragment;
The ad distribution unit, the hobby coupling personalized advertisement content according to the user is inserted into this ad content in the critical data fragment;
The first data slot transmitting element is used for said non-critical data fragment is sent to distributed network node, obtains for the user.
The embodiment of the invention provides a kind of subscriber equipment, comprising:
Non-critical data fragment acquiring unit is used for obtaining the non-critical data fragment from distributed network node;
Critical data fragment acquiring unit is used to obtain this critical data fragment, and this critical data comprises the personalized advertisement content that the preference information according to the user matches;
The data slot merge cells is used for critical data fragment and non-critical data fragment are merged into complete digital program;
Broadcast unit is used to play this complete digital program.
The embodiment of the invention provides a kind of network system, comprising:
Server is used for digital program is carried out intercepting, and the data slot that intercepting obtains is the critical data fragment, and the data slot of leaving over after the intercepting is the non-critical data fragment, and this critical data fragment is at least one; The user sets up the corresponding relation between this non-critical data fragment and this critical data fragment, so that can obtain this critical data fragment according to this non-critical data fragment; Said non-critical data fragment is sent to distributed network node, obtain for the user; According to user's preference information coupling personalized advertisement content, insert this personalized advertisement content in the critical data fragment;
Subscriber equipment is used for obtaining this non-critical data fragment from distributed network node; Obtain this critical data fragment from said server, comprise the personalized advertisement content of mating in this critical data with user's preference information; Critical data fragment and non-critical data fragment are merged into complete digital program; Play this complete digital program;
Distributed network node is used to receive the said non-critical data fragment from said server, stores said non-critical data fragment; To the user said non-critical data fragment is provided.
Pass through the embodiment of the invention; Said non-critical data fragment is sent to distributed network node; Obtain for the user,, insert said personalized advertisement content in the critical data fragment according to user preference information coupling personalized advertisement content; Can improve digital program and advertisement and combine application flexibility, to the user advertising service is provided more targetedly.
Description of drawings
In order to be illustrated more clearly in the technical scheme in the embodiment of the invention; To do to introduce simply to the accompanying drawing of required use among the embodiment below; Obviously, the accompanying drawing in describing below is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is a specific embodiment Organization Chart of network system in the embodiment of the invention;
Fig. 2 is a specific embodiment sketch map of the dissemination method of digital program in the embodiment of the invention;
Fig. 3 is a specific embodiment sketch map of the player method of digital program in the embodiment of the invention;
Fig. 4 is the issue of digital program in the embodiment of the invention, the flow chart of player method;
Fig. 5 is specific embodiment sketch map of server in the embodiment of the invention;
Fig. 6 is specific embodiment sketch map of subscriber equipment in the embodiment of the invention;
Fig. 7 is a specific embodiment sketch map of network system in the embodiment of the invention
Embodiment
To combine embodiment of the invention accompanying drawing that the technical scheme in the embodiment of the invention is carried out clear, intactly description below, obvious described embodiment is a part of embodiment of the present invention, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills are not making the every other embodiment that is obtained under the creative work prerequisite, the scope that all belongs to the present invention and protected.
The embodiment of the invention provides a kind of issue, player method and equipment thereof and system of digital program, is used to improve digital program issue and advertisement and combines application flexibility.
A kind of specific embodiment of the dissemination method of digital program in the embodiment of the invention is described below in conjunction with Fig. 2, is comprised step S201, S203, S205, S207, S209.Wherein:
S201, server carry out intercepting to digital program, and the data slot of leaving over after the intercepting is the critical data fragment, and the data slot of leaving over after the intercepting is the non-critical data fragment, and this critical data fragment is at least one;
Said critical data fragment is used to carry advertisement; Said non-critical data fragment is for carrying the main body file of digital program;
During intercepting; Can adopt and select the method for intercepting section content at random as the critical data fragment; Also can adopt according to the method for the at interval average intercepting section content of certain hour as the critical data fragment; Also can be in critical data fragment of beginning intercepting of digital program; Also can be or the superior and the subordinate's critical data fragment of intercepting when switching in the digital program top and the bottom, the method for concrete intercepting is not limited to the method for above-mentioned intercepting, also can carry out intercepting to the critical data fragment according to additive method;
During the intercepting critical data, the time span and the content size of the critical data fragment of intercepting can be selected as required.
S203, set up the corresponding relation between this non-critical data fragment and this critical data fragment, so that the user can obtain the critical data fragment according to the non-critical data fragment;
Comprise program data and header data in the non-critical data fragment, header data can comprise programme information, and the server network address is by the positional information of the critical data fragment of intercepting acquisition, the copyright information of data programs, digital signature etc.; Include program data and identification information in the critical data fragment; When setting up corresponding relation; Can the web page address of server and the identification information of critical data fragment be written in the header information of this non-critical data; The identification information of critical data fragment can be the timestamp of critical data fragment; The perhaps numbering of interception position, perhaps frame number etc. can be confirmed the information of its identity.
S205, this non-critical data fragment is sent to distributed network node, obtain for the user;
The user can obtain required non-critical data fragment from distributed network node, and this process can be through strengthening fail safe to subscription authentication; Also can arbitrarily obtain by the user.
To the non-critical data fragment, can encrypt, can not encrypt yet.
S207, according to user's preference information coupling personalized advertisement content, be inserted into this ad content in the critical data fragment;
Particularly, can preference information be provided by the user, server for example, is filled in its preference information according to this preference information coupling correspondent advertisement content when the user registers;
Particularly; Can adopt the mode of keyword or crucial contamination that ad content is classified; Collect user the surf the Net keyword of input or the record of crucial contamination,, be inserted into this ad content in the critical data fragment according to this record coupling correspondent advertisement content;
Can adopt the mode of keyword or crucial contamination that ad content is classified; Collect user the surf the Net keyword of input or the record of crucial contamination; According to importing the maximum keywords or the combinations matches correspondent advertisement content of keyword in this record, be inserted into this correspondent advertisement content in this critical data fragment;
Can collect the browse record of user,, be inserted into this ad content in the critical data fragment according to this record coupling correspondent advertisement content at some website or webpage.
The embodiment of the invention sends to distributed network node with said non-critical data fragment; Obtain for the user; According to user preference information coupling personalized advertisement content, insert said personalized advertisement content in the critical data fragment, can improve digital program and advertisement and combine application flexibility; To the user advertising service is provided more targetedly, thereby improves ad revenue.
A kind of specific embodiment of the player method of digital program in the embodiment of the invention is described below in conjunction with Fig. 3, can be applied in the subscriber equipment that this method comprises S301, S303, S305, S307 and S309.
Wherein:
S301, user obtain the non-critical data fragment from distributed network node.
When the user clicks the non-critical data fragment of having obtained; Whether this user of subscriber equipment inspection has corresponding critical data clip file, if corresponding critical data clip file is arranged, then directly moves S307; If do not have corresponding critical data clip file, then move S303.If this user has not yet registered, then can return register interface to help user's registration.If this user's Insufficient privilege can point out the user to carry out corresponding operating, for example pay the fees etc.
S303, to server requests critical data fragment.
When server is received request, can provide information to carry out authentication to the user of request critical data fragment.The information that is used for authentication can comprise user profile, user charges information, and client software signing messages and user's characteristic information etc., wherein:
User profile can be the basic document that this user preserves on server when registering; User charges information can be used for according to different service chargings.
The client software signing messages can put down in writing sequence number, version number of client software etc. at least, is used to confirm the legitimacy and the upgrading of this software;
User's characteristic information can be definite this user's peculiar information, for example, and user's hardware identity information or IC-card identity information.
S305, obtain the critical data fragment;
After obtaining the critical data fragment from server, judge whether this data slot is encrypted, if unencryption is then carried out S307; If encrypt, then carry out S307 again after the deciphering.
S307, this critical data fragment and this non-critical data fragment are merged into complete digital program;
S309, play this complete digital program.
Optional, can the critical data fragment be destroyed after finishing playing.
The embodiment of the invention is obtained the non-critical data fragment from distributed network node; Obtain said critical data fragment, comprise personalized advertisement content in the said critical data fragment according to the user preference information coupling; Can improve digital program and advertisement and combine application flexibility, to the user advertising service is provided more targetedly.
Below in conjunction with Fig. 4 the issue of digital program in the embodiment of the invention, a kind of specific embodiment of player method are described.
401, server carries out intercepting to digital program, and the data slot that intercepting obtains is the critical data fragment, and the data slot of leaving over after the intercepting is the non-critical data fragment, and this critical data fragment is at least one;
During intercepting; Can adopt and select the method for intercepting section content at random as the critical data fragment; Also can adopt according to the method for the at interval average intercepting section content of certain hour as the critical data fragment; Also can be in critical data fragment of beginning intercepting of digital program; Also can be or the superior and the subordinate's critical data fragment of intercepting when switching in the digital program top and the bottom, the method for concrete intercepting is not limited to the method for above-mentioned intercepting, also can carry out intercepting to the critical data fragment according to additive method;
During the intercepting critical data, the time span and the content size of the critical data fragment of intercepting can be selected as required.
403, set up corresponding relation between this non-critical data fragment and this critical data fragment, so that the user can obtain the critical data fragment according to the non-critical data fragment;
Comprise program data and header data in the non-critical data fragment, header data can comprise programme information, and the server network address is by the positional information of the critical data fragment of intercepting acquisition, the copyright information of data programs, digital signature etc.; Include program data and identification information in the critical data fragment; When setting up corresponding relation; Can the web page address of server and the identification information of critical data fragment be written in the header information of this non-critical data; The identification information of critical data fragment can be the timestamp of critical data fragment; The perhaps numbering of interception position, perhaps frame number etc. can be confirmed the information of its identity.
405, this non-critical data fragment being sent to distributed network node supplies the user to obtain;
The user can arrive and obtain required non-critical data fragment on this node, and this process can be to subscription authentication; Also can arbitrarily obtain by the user.
To the non-critical data fragment, can encrypt, can not encrypt yet.
407, the user obtains the non-critical data fragment.
When user clicked the non-critical data fragment of having obtained, subscriber equipment can check that this user has and do not have corresponding critical data clip file, if having then directly move 415, if not then move 413.If this user has not yet registered, then can return register interface to help its registration.If this user's Insufficient privilege can point out it to carry out corresponding operating, for example pay the fees.
409, according to user's preference information coupling personalized advertisement content, be inserted into this ad content in the critical data fragment;
Can preference information be provided by the user, server for example, is filled in its preference information according to the preference information coupling correspondent advertisement content of being somebody's turn to do when the user registers;
Can adopt the mode of keyword or crucial contamination that ad content is classified; Collect user the surf the Net keyword of input or the record of crucial contamination; According to this record coupling correspondent advertisement content, be inserted into this ad content in this critical data fragment;
Can adopt the mode of keyword or crucial contamination that ad content is classified; Collect user the surf the Net keyword of input or the record of crucial contamination; According to importing the maximum keywords or the combinations matches correspondent advertisement content of keyword in this record, be inserted into this correspondent advertisement content in this critical data fragment;
Can collect the browse record of user,, be inserted into this ad content in the critical data fragment according to this record coupling correspondent advertisement content at some website or webpage.
411, send this critical data fragment to the user;
Optional, before the user sends this critical data fragment, can also carry out copyright to the critical data fragment and handle; Comprise and add watermark, encryption or both combinations;
Particularly; Such as adding watermark, according to user authentication information this critical data fragment is added watermark processing, the watermark of interpolation can be a dominance or recessive; In case this digital program takes place by illegal behavior of propagating in the future, can confirm the infringer according to the watermark that contains in the program.
Particularly, such as encryption, this critical data fragment is encrypted.
413, obtain the critical data fragment
After obtaining the critical data fragment, judge whether this data slot is encrypted, if unencryption then directly carries out 415; If encrypt, carry out 415 after then deciphering.
415, merge this critical data fragment and this non-critical data fragment is complete digital program;
417, obtain playing behind the complete digital program.
Optional, after finishing playing the critical data fragment is destroyed.
The embodiment of the invention through authentication be provided, add watermark, the method for encryption and destruction critical data fragment, can also improve digital program and advertisement and combine the fail safe of using, prevent that the disabled user from watching digital program, ensured the interests of digital program provider.
Explain below in conjunction with Fig. 5 and to comprise a kind of specific embodiment of server in the embodiment of the invention:
Data slot indexing unit 503 is used to set up the corresponding relation between this non-critical data fragment and this critical data fragment, so that the user can obtain this critical data fragment according to this non-critical data fragment;
Data slot transmitting element 507 is used to send this non-critical data fragment and/or this critical data fragment.
Optional, server can also comprise: authenticating unit is used for the user and carries out authentication;
Optional, server can also comprise: ciphering unit is used for the data fragment is encrypted;
Optional, server can also comprise: the watermark processing unit is used for according to user authentication information this critical data fragment being added watermark processing.
The embodiment of the invention provides a kind of specific embodiment of server, can improve digital program and advertisement and combine application flexibility, to the user advertising service is provided more targetedly, has improved ad revenue.
Explain below in conjunction with Fig. 6 and to comprise a kind of specific embodiment of subscriber equipment in the present embodiment:
Non-critical data fragment acquiring unit 601 is used to obtain this non-critical data fragment;
Critical data fragment acquiring unit 603 is used to obtain this critical data fragment, and this critical data comprises the personalized advertisement content that the preference information according to the user matches;
Data slot merge cells 605 is used for critical data fragment and non-critical data fragment are merged into complete digital program;
Optional, this subscriber equipment can also comprise: the characteristic information processing unit is used to detect user's hardware identity information or IC-card identity information.
Optional, this subscriber equipment can also comprise: decryption unit, and when the key agreement in local key and the critical data fragment, successful decryption then.
The subscriber equipment of the embodiment of the invention can be equipment such as computer, mobile phone, STB, TV.
The embodiment of the invention provides a kind of specific embodiment of subscriber equipment, can improve digital program and advertisement and combine application flexibility, to the user advertising service is provided more targetedly, has improved ad revenue.
Explain below in conjunction with Fig. 7 and to comprise the specific embodiment of a kind of network system in the embodiment of the invention:
Distributed network node 700 is used for the store non-critical data slot; To the user non-critical data fragment is provided.Distributed network node can be on the Internet or local area network (LAN) in equipment such as computer, server or mobile phone.
The concrete composition structure of server 500 and subscriber equipment 600 can also can be carried out modification according to actual needs like the description of above-mentioned embodiment.
In embodiments of the present invention, server inserts said ad content in the critical data fragment according to user's hobby coupling personalized advertisement content; Subscriber equipment obtains said non-critical data fragment from distributed network node; Obtain said critical data fragment from server; Can improve digital program and advertisement and combine application flexibility, to the user advertising service is provided more targetedly, thereby improve ad revenue.
Each step of the embodiment of the invention can be adjusted according to actual needs.Each unit of the embodiment of the invention can be integrated in one, and also can separate deployment.Said units can be merged into a unit, also can further split into a plurality of subelements.Each equipment of embodiment of the invention system can be integrated in one, and also can separate deployment.The said equipment can be merged into a unit, also can further split into a plurality of subelements.
Through the description of above execution mode, those skilled in the art can be well understood to the present invention and can realize by the mode that software adds essential general hardware platform, can certainly pass through hardware, but the former is better execution mode under a lot of situation.Based on such understanding; The part that technical scheme of the present invention contributes to prior art in essence in other words can be come out with the embodied of software product; This computer software product can be stored in the storage medium, like ROM/RAM, magnetic disc, CD etc., comprises that some instructions are with so that a computer equipment (can be a personal computer; Server, the perhaps network equipment etc.) carry out the described method of some part of each embodiment of the present invention or embodiment.
The above only is a preferred implementation of the present invention; Should be pointed out that for those skilled in the art, under the prerequisite that does not break away from the principle of the invention; Can also make some improvement and retouching, these improvement and retouching also should be regarded as protection scope of the present invention.
Claims (18)
1. the dissemination method of a digital program is characterized in that, comprising:
Digital program is carried out intercepting, and the data slot that intercepting obtains is the critical data fragment, and the data slot of leaving over after the intercepting is the non-critical data fragment, and said critical data fragment is at least one;
Set up the corresponding relation between said non-critical data fragment and the said critical data fragment, so that the user obtains the critical data fragment according to the non-critical data fragment;
Said non-critical data fragment is sent to distributed network node, obtain for the user;
According to user preference information coupling personalized advertisement content, insert said personalized advertisement content in the said critical data fragment.
2. the dissemination method of digital program according to claim 1 is characterized in that,,, after in the said personalized advertisement content insertion critical data fragment, also comprises according to user preference information coupling personalized advertisement content said:
Send said critical data fragment to said user.
3. the dissemination method of digital program according to claim 2 is characterized in that,, before the user sends said critical data fragment, also comprises said:
User to asking said critical data fragment carries out authentication;
If said user then sends said critical data fragment to the user through authentication.
4. the dissemination method of digital program according to claim 3 is characterized in that, if after said user passes through authentication, also comprise:
According to user authentication information said critical data fragment is added watermark.
5. the dissemination method of digital program according to claim 1 is characterized in that, said said non-critical data fragment is sent to distributed network node before, also comprise:
Said non-critical data fragment is encrypted.
6. according to the dissemination method of each described digital program of claim 1～5, it is characterized in that, also comprise:
Said critical data fragment is encrypted.
7. the player method of a digital program is characterized in that, comprising:
Obtain the non-critical data fragment from distributed network node;
To the corresponding critical data fragment of server requests;
Obtain said critical data fragment, comprise personalized advertisement content in the said critical data fragment according to the user preference information coupling;
Said critical data fragment and said non-critical data fragment are merged into complete digital program;
Play said complete digital program.
8. the player method of digital program according to claim 7 is characterized in that,, also comprises during to the corresponding critical data fragment of server requests when said:
Send user authentication information to said server, carry out authentication for server.
9. according to the player method of claim 7 or 8 described digital programs, it is characterized in that, said obtain said critical data fragment after, also comprise:
Said critical data fragment is deciphered.
10. the player method of digital program according to claim 7 is characterized in that, after the said complete digital program of said broadcast, also comprises:
Said critical data fragment is destroyed.
11. a server is characterized in that, comprising:
Interception unit is used for digital program is carried out intercepting, and the data slot that intercepting obtains is the critical data fragment, and the data slot of leaving over after the intercepting is the non-critical data fragment, and said critical data fragment is at least one;
The data slot indexing unit is used to set up the corresponding relation between said non-critical data fragment and the said critical data fragment, so that the user obtains said critical data fragment according to said non-critical data fragment;
The ad distribution unit, the preference information coupling personalized advertisement content according to the user is inserted into said ad content in the critical data fragment;
The first data slot transmitting element is used for said non-critical data fragment is sent to distributed network node, obtains for the user.
12. server according to claim 11 is characterized in that, also comprises:
Authenticating unit is used for said user is carried out authentication;
The second data slot transmitting element if be used for said user through authentication, then sends said critical data fragment to the user.
13. according to claim 11 or 12 described servers, it is characterized in that, also comprise:
Ciphering unit is used for said non-critical data fragment or said critical data fragment are encrypted.
14. a subscriber equipment is characterized in that, comprising:
Non-critical data fragment acquiring unit is used for obtaining the non-critical data fragment from distributed network node;
Critical data fragment acquiring unit is used to obtain the critical data fragment, comprises the personalized advertisement content that the preference information with the user is complementary in the said critical data;
The data slot merge cells is used for said critical data fragment and said non-critical data fragment are merged into complete digital program;
Broadcast unit is used to play said complete digital program.
15. subscriber equipment according to claim 14 also comprises:
The authentication information transmitting element is used for sending user authentication information to server, carries out authentication for said server.
16. according to claim 14 or 15 described subscriber equipmenies, it is characterized in that, also comprise:
Decryption unit is used for said non-critical data fragment or said critical data fragment are deciphered.
17. a network system is characterized in that, comprising:
Server is used for digital program is carried out intercepting, and the data slot that intercepting obtains is the critical data fragment, and the data slot of leaving over after the intercepting is the non-critical data fragment, and said critical data fragment is at least one; Set up the corresponding relation between said non-critical data fragment and the said critical data fragment, so that the user obtains said critical data fragment according to said non-critical data fragment; Said non-critical data fragment is sent to distributed network node, obtain for the user; According to user's preference information coupling personalized advertisement content, insert said personalized advertisement content in the critical data fragment;
Subscriber equipment is used for obtaining said non-critical data fragment from distributed network node; Obtain said critical data fragment from said server, comprise the personalized advertisement content that the preference information with the user is complementary in the said critical data; Critical data fragment and non-critical data fragment are merged into complete digital program; Play said complete digital program;
Distributed network node is used to receive the said non-critical data fragment from said server, stores said non-critical data fragment; To the user said non-critical data fragment is provided.
18. network system according to claim 17 is characterized in that, said server comprises:
Interception unit is used for digital program is carried out intercepting, and the data slot that intercepting obtains is the critical data fragment, and the data slot of leaving over after the intercepting is the non-critical data fragment, and said critical data fragment is at least one;
The data slot indexing unit is used to set up the corresponding relation between said non-critical data fragment and the said critical data fragment, so that the user obtains said critical data fragment according to said non-critical data fragment;
The ad distribution unit, the preference information coupling personalized advertisement content according to the user is inserted into said ad content in the critical data fragment;
The first data slot transmitting element is used for said non-critical data fragment is sent to distributed network node, obtains for the user.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011103048899A CN102427555A (en) | 2011-10-10 | 2011-10-10 | Issuing and playing methods of digital programs as well as device and system thereof |
| PCT/CN2012/075771 WO2013053232A1 (en) | 2011-10-10 | 2012-05-19 | Digital program distribution and playing method, and device and system thereof |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011103048899A CN102427555A (en) | 2011-10-10 | 2011-10-10 | Issuing and playing methods of digital programs as well as device and system thereof |
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| CN102427555A true CN102427555A (en) | 2012-04-25 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2011103048899A Pending CN102427555A (en) | 2011-10-10 | 2011-10-10 | Issuing and playing methods of digital programs as well as device and system thereof |
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| Country | Link |
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| CN (1) | CN102427555A (en) |
| WO (1) | WO2013053232A1 (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2013053232A1 (en) * | 2011-10-10 | 2013-04-18 | 华为技术有限公司 | Digital program distribution and playing method, and device and system thereof |
| CN104954819A (en) * | 2014-03-31 | 2015-09-30 | 上海星红桉数据科技有限公司 | Method for realizing new media advertisement intelligent monitoring broadcast by using digital watermarking technology |
| CN106028078A (en) * | 2016-08-18 | 2016-10-12 | 深圳看到科技有限公司 | Personalized content creating method, personalized content creating device, personalized content play method and personalized content play device |
| CN106209885A (en) * | 2016-07-22 | 2016-12-07 | 腾讯科技（深圳）有限公司 | Flow media playing method and relevant apparatus |
| CN108390887A (en) * | 2018-03-16 | 2018-08-10 | 中影数字巨幕（北京）有限公司 | A kind of cinematic data transmission method and device |
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| WO2020125781A1 (en) * | 2018-12-20 | 2020-06-25 | 青岛海信电器股份有限公司 | Broadcast signal receiving apparatus and broadcast signal receiving method |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2013053232A1 (en) * | 2011-10-10 | 2013-04-18 | 华为技术有限公司 | Digital program distribution and playing method, and device and system thereof |
| CN104954819A (en) * | 2014-03-31 | 2015-09-30 | 上海星红桉数据科技有限公司 | Method for realizing new media advertisement intelligent monitoring broadcast by using digital watermarking technology |
| CN106209885A (en) * | 2016-07-22 | 2016-12-07 | 腾讯科技（深圳）有限公司 | Flow media playing method and relevant apparatus |
| CN106209885B (en) * | 2016-07-22 | 2019-02-05 | 腾讯科技（深圳）有限公司 | Flow media playing method and relevant apparatus |
| CN106028078A (en) * | 2016-08-18 | 2016-10-12 | 深圳看到科技有限公司 | Personalized content creating method, personalized content creating device, personalized content play method and personalized content play device |
| CN108390887A (en) * | 2018-03-16 | 2018-08-10 | 中影数字巨幕（北京）有限公司 | A kind of cinematic data transmission method and device |
| CN108390887B (en) * | 2018-03-16 | 2021-06-11 | 中影数字巨幕（北京）有限公司 | Movie data transmission method and device |
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| WO2013053232A1 (en) | 2013-04-18 |
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