CN102402554A

CN102402554A - Method and device for optimizing data of promoted account

Info

Publication number: CN102402554A
Application number: CN2010102867272A
Authority: CN
Inventors: 徐勇明; 徐惠; 李源泉; 沈丽; 卢佳
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2010-09-19
Filing date: 2010-09-19
Publication date: 2012-04-04

Abstract

The invention aims to provide a method and a device for optimizing data of a promoted account. The network device is used for obtaining the promoted account input by a user through a user device; carrying out analysis processing on the promoted account to obtain an item to be optimized of the promoted account; and executing the item to be optimized according to an execution mode. Compared with the prior art, according to the invention, the item to be optimized is obtained through analyzing the promoted account, and optimized processing is executed on the item to be optimized, so that the promoting effectiveness of the promoted account is improved, and the use experience of a promoted user is enhanced.

Description

A kind of method and apparatus that is used to promote account data optimization

Technical field

The present invention relates to the internet search technology field, relate in particular to a kind of technology that account data is optimized that is used to promote.

Background technology

Along with the high speed development of the communication technology and popularizing of internet, applications comprehensively, increasing people utilize the search disseminate technology to carry out the network information and promote, so that its information, product or service are presented to the more network user.

Yet; Because the technical complexity that search is promoted; As promote factors such as the setting of selection, the search matched pattern of keyword, connectedness and the visit friendly of waiting to promote the website; Make that promoting the user generally is difficult to analyze the quantity of operation that it promotes account, say nothing of its search disseminate technology of improvement and promote effectiveness to promote it.Especially; Along with the sharp increase of promoting the popularization keyword in the account; Easily thousands of, even some combines with the search techniques such as match pattern of complicacy above 1,000,000 again; Make one to promote the pressure that the user possibly face mass data, this has further aggravated to promote the predicament that the account quantity of operation is analyzed.Obviously, such situation does not merely rely on increase popularization budget or promotion efficiency effectively to solve.

Therefore, how can make things convenient for, to promote effectively account data optimization, promote effectiveness to improve the network information, and promote the experience of promoting the user, become one of present urgent problem.

Summary of the invention

The purpose of this invention is to provide a kind of method and apparatus that account data is optimized that is used to promote.

According to an aspect of the present invention, provide a kind of being used to promote the method that account data is optimized, this method may further comprise the steps:

A obtains the popularization account of user from the subscriber equipment input;

B carries out analyzing and processing to said popularization account, carries out data-optimized item to be optimized to obtain said popularization account plan;

C carries out said to be optimized according to execution pattern.

According to a further aspect in the invention, also provide a kind of being used to promote the equipment that account data is optimized, this equipment comprises:

Deriving means is used to obtain the popularization account of user from the subscriber equipment input;

Analytical equipment is used for said popularization account is carried out analyzing and processing, carries out data-optimized item to be optimized to obtain said popularization account plan;

Actuating unit is used for according to execution pattern, carries out said to be optimized.

Compared with prior art, the present invention promotes account through analysis and obtains to be optimized, and to be optimized execution optimization process, promotes the popularization effectiveness of account thereby improved, and has promoted the experience of promoting the user.

Description of drawings

Through reading the detailed description of doing with reference to following accompanying drawing that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates the system topological figure that is used to promote account data optimization according to one aspect of the invention;

Fig. 2 illustrates the equipment synoptic diagram that is used to promote account data optimization according to one aspect of the invention;

Fig. 3 illustrates the equipment synoptic diagram that is used to promote account data optimization in accordance with a preferred embodiment of the present invention;

Fig. 4 illustrates the method flow diagram that is used to promote account data optimization according to a further aspect of the present invention;

Fig. 5 illustrates the method flow diagram that is used to promote account data optimization in accordance with a preferred embodiment of the present invention.

Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.

Embodiment

Below in conjunction with accompanying drawing the present invention is described in further detail.

Fig. 1 illustrates the system topological figure that is used to promote account data optimization according to one aspect of the invention, comprising the network equipment 1 and a plurality of subscriber equipment 2 that is connected via network with it.Wherein, the network equipment 1 can be connected via network with a plurality of subscriber equipment 2, and obtains the popularization account of user through subscriber equipment 2 inputs; Said popularization account is carried out analyzing and processing, to obtain the item to be optimized of said popularization account; According to execution pattern, carry out said to be optimized.At this, network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN network, wireless self-organization network (Ad Hoc network) etc.

In addition, the network equipment 1 includes but not limited to the cloud that network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on the great amount of calculation machine of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.And subscriber equipment 2 can be any electronic product that can carry out man-machine interaction through modes such as keyboard, mouse, telepilot, touch pad or hand-written equipment with the user, for example computing machine, mobile phone, PDA, palm PC PPC or IPTV etc.Communicating by letter between the network equipment 1 and a plurality of subscriber equipmenies 2 is separate, can be based on the packet data transmission such as ICP/IP protocol, udp protocol etc.

Those skilled in the art will be understood that the above-mentioned network equipment 1, subscriber equipment 2 and the network and the communication mode that connect therebetween are merely for example; Other network equipments existing or that possibly occur from now on, subscriber equipment, network or communication mode are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Those skilled in the art also will be understood that; The quantity that is merely the disparate networks element that illustrates for simplicity among Fig. 1 maybe be less than the quantity in the real network, but this omission far and away with can not influence to the present invention carry out clear, be disclosed as prerequisite fully.

For for simplicity, be that example is described with a subscriber equipment 2 below.Those skilled in the art will be understood that the network equipment 1 is can be simultaneously mutual with a plurality of subscriber equipment 2, and according to the popularization account from different subscriber equipmenies 2 inputs, carry out analyzing and processing, to obtain to be optimized of said popularization account; According to execution pattern, carry out said to be optimized.

Fig. 2 illustrates the equipment synoptic diagram that is used to promote account data optimization according to one aspect of the invention, and wherein, the network equipment 1 comprises deriving means 11, analytical equipment 12 and actuating unit 13.

Wherein, deriving means 11 obtains the popularization account of user from subscriber equipment 2 inputs.Particularly, the user through with the interactive mode of subscriber equipment 2, include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, account is promoted in input in browser software, application program or client software; With the keyboard is example; When knocking keyboard in the input frame of user in application program and import, deriving means 11 is through page technology, like JSP, ASP, PHP technology; Obtain the keystroke sequence that the user knocks in real time, and be recorded as the popularization account of user's input.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Those skilled in the art will be understood that also the above-mentioned technology of promoting account of obtaining is merely for example; The technology that other are existing or obtaining of possibly occurring from now on promoted account is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

12 pairs of said popularization accounts of analytical equipment are carried out analyzing and processing, carry out data-optimized item to be optimized to obtain said popularization account plan.Particularly; The popularization account that analytical equipment 12 is provided according to deriving means 11; Carry out analyzing and processing; For example based on the vertical analysis of the historical record of this popularization account, based on of the same trade or combine, to obtain the item to be optimized of this popularizations account with the horizontal analysis of the average popularization effectiveness in zone or both.For example, click volume this week of supposing this popularization account be 10000 times (last week, click volume was 9000 times), this week conversion ratio be that 20% (last week, conversion ratio was 40%), website visiting convenience are that 60% (last week, the website visiting convenience was 70%), web site contents quality are that 70% (last week, the web site contents quality was 60%) and guidance to website convenience are 40% (guidance to website last week convenience is 80%); Analytical equipment 12 is for example found the present situation of this popularization account and the obvious gap of historical record through contrast through this popularization account is carried out vertical analysis, can obtain to be optimized and be " guidance to website convenience ".At this, said horizontal analysis can be based on the same industry, with the zone or the average popularization effectiveness of similar keyword, also can be based on the same industry, promote users' popularization effectiveness with other of zone or similar keyword.For another example, click volume this week of supposing this popularization account is 10000 times (average click volume this week of the same trade is 20000 times), promote 5 of keywords (popularization keyword par of the same trade is 4), match patterns are accurate match pattern (mostly match pattern of the same trade is the broad match pattern); Analytical equipment 12 is through carrying out horizontal analysis to this popularization account, for example finds this through contrast and promotes account and the obvious gap same industry, can obtain to be optimized and be " match pattern ".Those skilled in the art will be understood that above-mentioned popularization account analytical approach is merely for example; Other popularization account analytical approachs existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this; Analytical equipment 12 is through reading, call the communication mode of certain applications routine interface (API) or other agreements in database; Obtain the relevant information of this popularization account, for example should promote average popularization effectiveness and other popularization users' of (or same zone, similar keyword) the of the same trade popularization effectiveness of the present situation, historical record, the same industry (or same zone, similar keyword) of account.And the management server that obtains memory storage that the source includes but not limited to the network equipment 1 itself, this popularizations account of the relevant information of this popularization account, third-party server be other third party devices that can communicate by letter with the network equipment 1 perhaps.Those skilled in the art will be understood that above-mentioned popularization account relevant information obtain manner with obtain the source and be merely for example; The obtain manner of the relevant information of other popularization accounts existing or that possibly occur from now on or obtain the source as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this; The relevant information that this promotes account, include but not limited to promote the period, promote region, account balance, budget, keyword bid, intention quality, keyword quantity, match pattern, keyword state and intention state etc. promote accounts interior the data of influential popularization effectiveness.Those skilled in the art will be understood that the relevant information of above-mentioned popularization account is merely for example; The relevant information of other popularization accounts existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Actuating unit 13 according to execution pattern, is carried out said optimization suggestion.Particularly, actuating unit 13 is according to the different execution pattern that systemic presupposition, user are selected or system self-adaption is provided with, and correspondingly execution analysis device 12 is provided treats preference, should promote account to improve, and promotes effectiveness thereby promote it.For example, suppose the current executed pattern for automatically performing, actuating unit 13 will automatically perform the preference of treating that analytical equipment 12 provided; Suppose this again and treat that preference is " budgetary shortfall every day (promoting account rolls off the production line in advance) ", perhaps " certain new keywords (semantic approximate with certain keyword in the popularization unit, but this popularization user does not select) "; Then actuating unit 13 is revised as suggestion budget (perhaps improving current budget according to the setting or the historical record that improve about budget in this popularization account) to the current budget of this popularization account automatically, perhaps is added into this new keywords in this popularization unit automatically.And for example, suppose that execution pattern carries out for mutual, actuating unit 13 will be through being treated preference with the mutual execution analysis device 12 of promoting the user provide; Suppose this again and treat that preference is " certain intention not attractive (clicking rate is low especially) "; Then actuating unit 13 will provide the prompting of " needing to optimize this intention ", can also support for example suggestion " general rise of prices of the stocks and other securities keyword " simultaneously for the user provides the intention editor.At this, promote the user and can select to carry out these to be optimized one by one, also can select these to be optimized entirely, carry out batch and carry out, even can also click " a key optimization " button, actuating unit 13 is carried out whole to be optimized then.Those skilled in the art will be understood that the technology of to be optimized of above-mentioned execution is merely for example; To be optimized the technology of other execution existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, between the device of each in the network equipment 1 be constant work.Particularly, deriving means 11 obtains the popularization account of user through subscriber equipment 2 inputs in real time; The said popularization account that 12 pairs of deriving means 11 of analytical equipment obtain is carried out analyzing and processing, to obtain the item to be optimized of said popularization account; Actuating unit 13 for example automatically performs, carries out alternately or select and carry out again according to execution pattern, carries out said to be optimized.At this; It will be understood by those skilled in the art that " continuing " is meant that each device requires to promote the obtaining of account, this popularizations account is analyzed obtaining to be optimized and carry out to be optimized according to execution pattern according to mode of operation that set or adjustment in real time respectively, stop to carry out operations such as input popularization accounts until this user in a long time through subscriber equipment 2.

More preferably, execution pattern includes but not limited to, below each: 1) automatically perform; 2) the mutual execution; 3) order is carried out; 4) select to carry out.Particularly, when execution pattern when automatically performing, actuating unit 13 automatically performs to be optimized that analytical equipment 12 is provided; For example; When having a plurality of to be optimized, actuating unit 13 can be carried out these to be optimized one by one, also can carry out these to be optimized in batches.When execution pattern was mutual the execution, actuating unit 13 will be through being treated preference with the mutual execution analysis device 12 of promoting the user provide; Suppose this and treat that preference is " certain intention not attractive (clicking rate is low especially) "; Then actuating unit 13 will provide the prompting of " needing to optimize this intention ", can also support for example suggestion " general rise of prices of the stocks and other securities keyword " simultaneously for the user provides the intention editor.When execution pattern is carried out for order; The item to be optimized that actuating unit 13 order execution analysis devices 12 are provided; For example; When having a plurality of to be optimized, actuating unit 13 can be carried out these to be optimized by obtaining each sequencing of to be optimized, also can carry out these to be optimized by these priority orders of to be optimized.When execution pattern is carried out for selection; Actuating unit 13 is according to user's selection; To be optimized and the order clearly selected of user for example, the alternative condition that perhaps sets (be like execution priority 1 grade to be optimized) according to the user, execution analysis device 12 is provided to be optimized.Those skilled in the art will be understood that above-mentioned execution pattern is merely for example, and other execution patterns existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

More preferably, the network equipment 1 also comprises the first generator (not shown), and first generator offers said subscriber equipment with the relevant execution information of the operation of to be optimized of said execution.Particularly, first generator for example through page technology such as JSP, ASP, offers said subscriber equipment with the relevant execution information of the executable operations of 13 pairs to be optimized of actuating unit.First generator provides the mode of relevant execution information to said subscriber equipment, includes but not limited to: will be correlated with and carry out information push and login it and promote the employed said subscriber equipment of account to promoting the user; Perhaps utilize page technology, like JSP, ASP, PHP technology, the execution information of will being correlated with writes one or more webpages, and the URL of related web page pushed to promotes the user and login it and promote the employed said subscriber equipment of account; Perhaps utilize page technology, like JSP, ASP, PHP technology, the execution information of will being correlated with writes one or more webpages, and the URL that part correlation is carried out information and related web page pushed to promotes the user and login the employed said subscriber equipment of its popularization account.Wherein,, promote the user and carry out information, the pairing webpage of URL that can be provided through the direct accesses network equipment 1 of its said subscriber equipment as having needed decorrelation for back two kinds of propelling movement modes.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Equally; Those skilled in the art will be understood that above-mentioned several kinds provide the mode of relevant execution information to be merely for example; Other existing or modes that relevant execution information is provided that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this; Relevant execution information include but not limited to carry out interface (as in supplementing with money, keyword comes into force in), execution result (as keyword push away a left side, match pattern is " fuzzy matching "), the implementation prompting is (after coming into force like keyword; Whether push away a left side; This pushes away a left side and is provided with freely), the user interactions in the implementation (finish like current to be optimized executed, whether begin to carry out the next item down).Those skilled in the art will be understood that above-mentioned relevant execution information is merely for example, and other relevant execution information existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

Fig. 3 illustrates the equipment synoptic diagram that is used to promote account data optimization in accordance with a preferred embodiment of the present invention, and the network equipment 1 also comprises collator 14 '.Wherein, deriving means 11 ', analytical equipment 12 ', actuating unit 13 ' are basic identical with corresponding intrument 11-13 shown in Figure 2 respectively, so locate to repeat no more, and mode by reference is contained in this.

Wherein, collator 14 ' is confirmed said to be optimized priority; Subsequently, actuating unit 13 ' is according to execution pattern, and combines said priority, carries out said to be optimized.Particularly, collator 14 ' for example passes through each determinant attribute of to be optimized and/or influences attribute for the preference of treating that analytical equipment 12 ' provided, and confirms the priority that this treats preference; Subsequently, confirm actuating unit 13 ', for example automatically perform or carry out alternately, and, carry out said to be optimized according to said to be optimized priority height according to execution pattern.For example; Promote account for one; Analytical equipment 12 ' is analyzed and has been obtained three to be optimized; " budgetary shortfall every day (promoting account rolls off the production line in advance) ", " certain new keywords (semantic approximate with certain keyword in the popularization unit, but this popularization user does not select) " and " certain intention not attractive (clicking rate is low especially) "; Collator 14 ' confirms that according to the determinant attribute (referring to table 1) of these three items to be optimized its priority is respectively high, medium and low; Suppose that current execution pattern is an automatic mode; Then actuating unit 13 ' will be according to the high, medium and low order of priority; Automatically perform these three and optimize item; Promptly at first be revised as suggestion budget (perhaps improving current budget) to the current budget of this popularization account automatically, be added into this new keywords in this popularization unit automatically then, provide the prompting of " needing to optimize this intention " at last according to the setting or the historical record that improve about budget in this popularization account.Those skilled in the art will be understood that the technology of above-mentioned priority and definite priority is merely for example; The technology of other priority existing or that possibly occur from now on or definite priority is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.Those skilled in the art will be understood that also the statement about actuating unit 13 is suitable for the actuating unit 13 ' in the present embodiment basically in the previous embodiment, thus repeat no more, and be contained in this with way of reference at this.

Table 1 confirms to treat the priority of preference according to determinant attribute

Treat preference	Determinant attribute	Priority
			Every day budgetary shortfall	Important: the account rolls off the production line in advance	High
Certain keyword is lower than trigger price	Important: this keyword can't represent	In
			Certain intention is not attractive	In: this keyword charging rate is higher and clicking rate is lower	Low

Preferably, between the device of each in the network equipment 1 be constant work.Particularly, deriving means 11 ' obtains the popularization account of user through subscriber equipment 2 inputs in real time; Analytical equipment 12 ' carries out analyzing and processing to the said popularization account that deriving means 11 ' obtains, to obtain the item to be optimized of said popularization account; Collator 14 ' is confirmed to be optimized priority by the said popularization account that analytical equipment 12 ' obtained; Actuating unit 13 ' for example automatically performs, carries out alternately or select and carry out, and combine said to be optimized the priority that collator 14 ' provided again according to execution pattern, carries out said to be optimized.At this; It will be understood by those skilled in the art that " continuing " is meant that each device requires to promote the obtaining of account, this popularizations account is analyzed obtaining to be optimized, to confirm each priority of to be optimized and according to execution pattern and combine priority to carry out to be optimized according to mode of operation that set or adjustment in real time respectively, stop to carry out operations such as input popularization accounts until this user in a long time through subscriber equipment 2.

Preferably, said priority comprises following at least one: said to be optimized the determinant attribute that influences attribute and said item to be optimized.Particularly, said priority includes but not limited to, below at least one: said to be optimized attribute and said to be optimized the determinant attribute of influencing, promptly to be optimized priority can influence attribute, determinant attribute or both combinations by it and confirm.Connect example, collator 14 ' confirms that according to the determinant attribute (referring to table 1) of these three items to be optimized its priority is respectively high, medium and low; Perhaps, confirm that its priority is respectively low, low, high according to these three attributes (referring to table 2) that influence to be optimized; Perhaps according to these three determinant attributes to be optimized with influence attribute (referring to table 3), confirm that its priority is respectively low, low, high.Those skilled in the art will be understood that above-mentioned priority is merely for example, and other priority existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

Table 2 confirms to treat the priority of preference according to influencing attribute

Treat preference	Influence attribute	Priority
			Every day budgetary shortfall	If only rolled off the production line in advance every day in 1 minute, then problem is not serious	Low
Certain keyword is lower than trigger price	If 10,000 keywords that come into force are arranged in the account, then problem is not serious	Low
			Certain intention is not attractive	If have only this intention in the account, then problem is serious	High

Table 3 is according to determinant attribute and influence the priority that attribute confirms to treat preference

Treat preference	Determinant attribute	Influence attribute	Priority
				Every day budgetary shortfall	Important: the account rolls off the production line in advance	If only rolled off the production line in advance every day in 1 minute, then problem is not serious	Low
Certain keyword is lower than trigger price	Important: this keyword can't represent	If 10,000 keywords that come into force are arranged in the account, then problem is not serious	Low
				Certain intention is not attractive	In: this keyword charging rate is higher and clicking rate is lower	If have only this intention in the account, then problem is serious	High

More preferably.Said priority comprises the said attribute that influences to be optimized, said influence attribute based on following each: the popularization storehouse at the rival of said popularization account, said popularization account or said popularization account place.Particularly,, confirm that the said factor that influences attribute includes but not limited to when said priority comprises said to be optimizedly when influencing attribute, below each: the popularization storehouse at the rival of said popularization account, said popularization account and said popularization account place.Connect example, collator 14 ' is confirmed each priority (referring to table 4) of to be optimized again according to the attribute that influences that the rival of said popularization account confirms these three to be optimized; Perhaps confirm these three to be optimized the attribute that influences, confirm each priority (referring to table 5) of to be optimized again according to the popularization storehouse at said popularization account place.Those skilled in the art will be understood that above-mentioned definite factor that influences attribute is merely for example; Other are existing or possibly occur factor that photographic fixing really rings attribute from now on as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Table 4 is according to the rival who promotes account, and that confirms to treat preference influences attribute and priority

Treat preference	The attribute that influences based on the rival	Priority
			Every day budgetary shortfall	If your rival is rolled off the production line then problem is serious than you are late mostly	High
Certain keyword is lower than trigger price	The rank height also depends on your rival's bid and quality degree	In
			Certain intention is not attractive	If your intention is all poorer than others, then clicking rate is minimum, and problem is very serious	High

Table 5 is according to the popularization storehouse of promoting the account place, and that confirms to treat preference influences attribute and priority

Treat preference	Based on the attribute that influences of promoting the storehouse	Priority
			Every day budgetary shortfall	Do not have	—
Certain keyword is lower than trigger price	Final ranking is by the bid and the decision of quality degree of whole advertisement base	In
			Certain intention is not attractive	The intention quality is relative notion, does not have preferably, has only better	In

More preferably; Said priority comprises said to be optimized determinant attribute; Wherein, said determinant attribute based on following each: said type to be optimized, said to be optimized user are provided with, the optimization pattern of said popularization account or client's acceptance of said popularization account.Particularly; When said priority comprises said to be optimized determinant attribute; The factor of confirming said determinant attribute includes but not limited to, below each: said to be optimized type, said to be optimized user are provided with, the optimization pattern of said popularization account or client's acceptance of said popularization account.Connect example, collator 14 ' is confirmed these three to be optimized determinant attribute according to the optimization pattern of said popularization account, confirms each priority (referring to table 6) of to be optimized again; Perhaps confirm these three to be optimized determinant attribute, confirm each priority (referring to table 7) of to be optimized again according to each type of to be optimized.Collator 14 ' can also be according to said to be optimized user's setting or client's acceptance of said popularization account; Confirm each priority of to be optimized; For example; Suppose to promote certain type of item to be optimized of user and be set to high priority, collator 14 ' is then confirmed as " height " with the priority that such optimizes item.And for example, this client's acceptance of promoting account is higher, and the priority that collator 14 ' then can " budgetary shortfall every day " is set to " height ".Those skilled in the art will be understood that the factor of above-mentioned definite determinant attribute is merely for example; The factor of other definite determinant attributes existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Table 6 confirms to treat the determinant attribute and the priority of preference according to the optimization pattern of promoting account

Treat preference	Determinant attribute based on the optimization pattern of promoting account	Priority
			Every day budgetary shortfall	Income is maximum	High
Certain keyword is lower than trigger price	Inputoutput are maximum	In
			Certain intention is not attractive	Cost is minimum	High

Table 7 confirms to treat the determinant attribute and the priority of preference according to the type of item to be optimized

Treat preference	Determinant attribute based on to be optimized type	Priority
			Every day budgetary shortfall	Important: the account rolls off the production line in advance	High
Certain keyword is lower than trigger price	Important: this keyword can't represent	In
			Certain intention is not attractive	In: this keyword charging rate is higher and clicking rate is lower	Low

More preferably, said determinant attribute comprises the optimization pattern of said popularization account, wherein; This equipment also comprises the sorter (not shown); Sorter is used for carrying out automatic sorting algorithm according to said popularization account, to confirm the optimization pattern of said popularization account.Particularly; When said determinant attribute comprises the optimization pattern of said popularization account; Sorter is carried out automatic sorting algorithm to this popularization account; For example, confirm the optimization pattern that this popularization account is suitable for according to the inference rule (like decision tree) of utilizing data statistics and/or machine learning from the sample focusing study gained of the popularization account of known optimization pattern.For example, sorter utilizes the machine learning based on several known samples (referring to table 8), obtains two decision rules: 1) average daily consumption is high, and the client of login system seldom, the optimization pattern of preference " income maximum "; 2) daily consume low, and the client of frequent login system, the optimization pattern of preference " cost is minimum ".This sorter is used the decision tree that makes up based on these two decision rules for the popularization account (referring to table 9) of unknown sample, obtains the optimization pattern of client D preference " income is maximum ", the optimization pattern of client E preference " cost is minimum ".Those skilled in the art will be understood that above-mentioned automatic classification technology is merely for example, and other automatic classification technologies existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

The known sample that table 8 supplies machine learning to use

Known sample

The region

Average daily consumption

The popularization time

Login system

…

The optimization pattern

Client A

Jiangsu

High

2 years

Seldom

…

Income is maximum

Client B

Beijing

High

0.5 year

Seldom

…

Income is maximum

Client C

Shanghai

Low

2.5 year

Frequently

…

Cost is minimum

…

The unknown sample of table 9 optimization pattern to be determined

Unknown sample

The region

Average daily consumption

The popularization time

Login system

…

The optimization pattern

Client D

Guangdong

High

0.2 year

Seldom

…

Unknown

Client E

Beijing

Low

0.5 year

Frequently

…

Unknown

(with reference to Fig. 3) in a preferred embodiment, the network equipment also comprise the second generator (not shown), and second generator is used for according to said priority, and said item to be optimized is offered said subscriber equipment.Particularly; Second generator is according to collator 14 ' provided each priority of to be optimized, for example from high to low according to priority, with analytical equipment 12 ' provided each to be optimized; For example, offer said subscriber equipment through page technology such as JSP, ASP.Second generator provides to be optimized mode to said subscriber equipment, includes but not limited to: item to be optimized is pushed to the popularization user login the employed said subscriber equipment of its popularization account; Perhaps utilize page technology,, item to be optimized is write one or more webpages, and the URL of related web page pushed to promote the user and login it and promote the employed said subscriber equipment of account like JSP, ASP, PHP technology; Perhaps utilize page technology,, item to be optimized is write one or more webpages, and to be optimized URL with related web page of part pushed to promote the user and login the employed said subscriber equipment of its popularization account like JSP, ASP, PHP technology.Wherein,, promote user such as need and understand to be optimized, the pairing webpage of URL that can be provided through the direct access means 1 of its said subscriber equipment for back two kinds of propelling movement modes.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Equally; Those skilled in the art will be understood that above-mentioned several kinds provide to be optimized mode to be merely for example; The mode that other existing or providing of possibly occurring from now on are to be optimized also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

Those skilled in the art will be understood that above-mentioned first generator and second generator are merely example, and in practice, they can be two independently modules, also can be integrated in the module.

Preferably, said second generator also is used for according to said priority, said to be optimized of mark, and offer said subscriber equipment.Particularly; Second generator is according to priority of each item to be optimized that collator 14 ' provided; For example from high to low according to priority, each item to be optimized that labeled analysis device 12 ' is provided, and with these to be optimized; For example, offer said subscriber equipment through page technology such as JSP, ASP.At this, second generator can adopt modes such as voice, bell sound, warning sign, font, color, pattern to obtain combination in any, the item to be optimized of high priority is carried out mark, to submit to promote the attention of user to be optimized of correspondence to.Those skilled in the art will be understood that the mode of to be optimized of above-mentioned several kinds of marks is merely for example; To be optimized the mode of other marks existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Fig. 4 illustrates the method flow diagram that is used to promote account data optimization according to a further aspect of the present invention.

In step S1, the network equipment 1 obtains the popularization account of user from subscriber equipment 2 inputs.Particularly, the user through with the interactive mode of subscriber equipment 2, include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, account is promoted in input in browser software, application program or client software; With the keyboard is example, and when knocking keyboard in the input frame of user in application program and import, the network equipment 1 like JSP, ASP, PHP technology, obtains the keystroke sequence that the user knocks in real time, and is recorded as the popularization account of user's input through page technology.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Those skilled in the art will be understood that also the above-mentioned technology of promoting account of obtaining is merely for example; The technology that other are existing or obtaining of possibly occurring from now on promoted account is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

In step S2,1 pair of said popularization account of the network equipment is carried out analyzing and processing, carries out data-optimized item to be optimized to obtain said popularization account plan.Particularly; In step S2; The network equipment 1 is according to the popularization account that in step S1, is provided; Carry out analyzing and processing, for example based on the vertical analysis of the historical record of this popularization account, based on of the same trade or combine, to obtain the item to be optimized of this popularizations account with the horizontal analysis of the average popularization effectiveness in zone or both.For example, click volume this week of supposing this popularization account be 10000 times (last week, click volume was 9000 times), this week conversion ratio be that 20% (last week, conversion ratio was 40%), website visiting convenience are that 60% (last week, the website visiting convenience was 70%), web site contents quality are that 70% (last week, the web site contents quality was 60%) and guidance to website convenience are 40% (guidance to website last week convenience is 80%); In step S2, the network equipment 1 is for example found the present situation of this popularization account and the obvious gap of historical record through contrast through this popularization account is carried out vertical analysis, can obtain to be optimized and be " guidance to website convenience ".At this, said horizontal analysis can be based on the same industry, with the zone or the average popularization effectiveness of similar keyword, also can be based on the same industry, promote users' popularization effectiveness with other of zone or similar keyword.For another example, click volume this week of supposing this popularization account is 10000 times (average click volume this week of the same trade is 20000 times), promote 5 of keywords (popularization keyword par of the same trade is 4), match patterns are accurate match pattern (mostly match pattern of the same trade is the broad match pattern); In step S2, the network equipment 1 is through carrying out horizontal analysis to this popularization account, for example finds this through contrast and promotes account and the obvious gap same industry, can obtain to be optimized and be " match pattern ".Those skilled in the art will be understood that above-mentioned popularization account analytical approach is merely for example; Other popularization account analytical approachs existing or that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this; The network equipment 1 in step S2 through in database, reading, call the communication mode of certain applications routine interface (API) or other agreements; Obtain the relevant information of this popularization account, for example should promote average popularization effectiveness and other popularization users' of (or same zone, similar keyword) the of the same trade popularization effectiveness of the present situation, historical record, the same industry (or same zone, similar keyword) of account.And the management server that obtains memory storage that the source includes but not limited to the network equipment 1 itself, this popularizations account of the relevant information of this popularization account, third-party server be other third party devices that can communicate by letter with the network equipment 1 perhaps.Those skilled in the art will be understood that above-mentioned popularization account relevant information obtain manner with obtain the source and be merely for example; The obtain manner of the relevant information of other popularization accounts existing or that possibly occur from now on or obtain the source as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this; The relevant information that this promotes account, include but not limited to promote the period, promote region, account balance, budget, keyword bid, intention quality, keyword quantity, match pattern, keyword state and intention state etc. promote accounts interior the data of influential popularization effectiveness.Those skilled in the art will be understood that the relevant information of above-mentioned popularization account is merely for example; The relevant information of other popularization accounts existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

In step S3, the network equipment 1 is carried out said optimization suggestion according to execution pattern.Particularly, in step S3, the network equipment 1 is correspondingly carried out the preference of treating that in step S2, is provided according to the different execution pattern that systemic presupposition, user's selection or system self-adaption are provided with, and should promote account to improve, thereby promotes its popularization effectiveness.For example, suppose the current executed pattern for automatically performing, in step S3, the network equipment 1 will be performed automatically in the preference of treating that is provided among the step S2; Suppose this again and treat that preference is " budgetary shortfall every day (promoting account rolls off the production line in advance) ", perhaps " certain new keywords (semantic approximate with certain keyword in the popularization unit, but this popularization user does not select) "; Then in step S3; The network equipment 1 is revised as suggestion budget (perhaps improving current budget according to the setting or the historical record that improve about budget in this popularization account) to the current budget of this popularization account automatically, perhaps is added into this new keywords in this popularization unit automatically.And for example, suppose that execution pattern carries out for mutual, in step S3, the network equipment 1 will be through being treated preference with the mutual execution of promoting the user provide in step S2; Suppose this again and treat that preference is " certain intention not attractive (clicking rate is low especially) "; Then the network equipment 1 will provide the prompting of " needing to optimize this intention " in step S3, can also support for example suggestion " general rise of prices of the stocks and other securities keyword " simultaneously for the user provides the intention editor.At this, promote the user and can select to carry out these to be optimized one by one, also can select these to be optimized entirely, carry out batch and carry out, even can also click " a key optimization " button, the network equipment 1 is carried out whole to be optimized in step S3 then.Those skilled in the art will be understood that the technology of to be optimized of above-mentioned execution is merely for example; To be optimized the technology of other execution existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, between above-mentioned each step S1-S3 be constant work.Particularly, in step S1, the network equipment 1 obtains the popularization account of user through subscriber equipment 2 inputs in real time; In step S2, the said popularization account that 1 pair of the network equipment obtains in step S1 is carried out analyzing and processing, to obtain the item to be optimized of said popularization account; In step S3, the network equipment 1 for example automatically performs, carries out alternately or select and carry out again according to execution pattern, carries out said to be optimized.At this; It will be understood by those skilled in the art that " continuing " is meant that each step requires to promote obtaining, this popularization account being analyzed to obtain item to be optimized and to carry out to be optimized according to execution pattern of account according to the mode of operation of setting or adjust in real time respectively, stops through operations such as subscriber equipment 2 execution input popularization accounts until this user in a long time.

More preferably, execution pattern includes but not limited to, below each: 1) automatically perform; 2) the mutual execution; 3) order is carried out; 4) select to carry out.Particularly, when execution pattern when automatically performing, the network equipment 1 is performed automatically in to be optimized that is provided among the step S2 in step S3; For example; When having a plurality of to be optimized, the network equipment 1 can be carried out these to be optimized one by one in step S3, also can carry out these to be optimized in batches.When execution pattern was mutual the execution, the network equipment 1 will be through being treated preference with the mutual execution of promoting the user provide in step S3 in step S2; Suppose this and treat that preference is " certain intention not attractive (clicking rate is low especially) "; Then the network equipment 1 will provide the prompting of " needing to optimize this intention " in step S3, can also support for example suggestion " general rise of prices of the stocks and other securities keyword " simultaneously for the user provides the intention editor.When execution pattern is carried out for order; The network equipment 1 is in step S3; Order is carried out to be optimized that in step S2, is provided, for example, and when having a plurality of to be optimized; The network equipment 1 can be carried out these to be optimized by obtaining each sequencing of to be optimized in step S3, also can carry out these to be optimized by these priority orders of to be optimized.When execution pattern is carried out for selection; The network equipment 1 in step S3 according to user's selection; To be optimized and the order clearly selected of user for example; The alternative condition that perhaps sets according to the user (is 1 grade to be optimized like execution priority) is carried out to be optimized that in step S2, is provided.Those skilled in the art will be understood that above-mentioned execution pattern is merely for example, and other execution patterns existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

More preferably, in step S5 (not shown), the relevant execution information of the operation that the network equipment 1 can also be to be optimized with said execution offers said subscriber equipment.Particularly, in step S5 (not shown), the network equipment 1 will be in step S3 to the relevant execution information of to be optimized executable operations, for example, offer said subscriber equipment through page technology such as JSP, ASP.In step S5 (not shown), the network equipment 1 provides the mode of relevant execution information to said subscriber equipment, includes but not limited to: will be correlated with and carry out information push and login it and promote the employed said subscriber equipment of account to promoting the user; Perhaps utilize page technology, like JSP, ASP, PHP technology, the execution information of will being correlated with writes one or more webpages, and the URL of related web page pushed to promotes the user and login it and promote the employed said subscriber equipment of account; Perhaps utilize page technology, like JSP, ASP, PHP technology, the execution information of will being correlated with writes one or more webpages, and the URL that part correlation is carried out information and related web page pushed to promotes the user and login the employed said subscriber equipment of its popularization account.Wherein,, promote the user and carry out information, the pairing webpage of URL that can be provided through the direct accesses network equipment 1 of its said subscriber equipment as having needed decorrelation for back two kinds of propelling movement modes.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Equally; Those skilled in the art will be understood that above-mentioned several kinds provide the mode of relevant execution information to be merely for example; Other existing or modes that relevant execution information is provided that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.At this; Relevant execution information include but not limited to carry out interface (as in supplementing with money, keyword comes into force in), execution result (as keyword push away a left side, match pattern is " fuzzy matching "), the implementation prompting is (after coming into force like keyword; Whether push away a left side; This pushes away a left side and is provided with freely), the user interactions in the implementation (finish like current to be optimized executed, whether begin to carry out the next item down).Those skilled in the art will be understood that above-mentioned relevant execution information is merely for example, and other relevant execution information existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

Fig. 5 illustrates the method flow diagram that is used to promote account data optimization in accordance with a preferred embodiment of the present invention.Wherein, step S1 '-S3 ' is identical with corresponding step S1-S3 shown in Figure 4 respectively, so locate to repeat no more, and mode by reference is contained in this.

In step S4 ', the network equipment 1 is confirmed said to be optimized priority; Subsequently, in step S3 ', the network equipment 1 is according to execution pattern, and combines said priority, carries out said to be optimized.Particularly, in step S4 ', the network equipment 1 for example passes through each determinant attribute of to be optimized and/or influences attribute for the preference of treating that in step S2 ', is provided, and confirms the priority that this treats preference; Subsequently, confirm the network equipment 1 in step S3 ' according to execution pattern, for example automatically perform or carry out alternately, and, carry out said to be optimized according to said to be optimized priority height.For example; Promote account for one; The network equipment 1 is analyzed in step S2 ' and has been obtained three to be optimized; " budgetary shortfall every day (promoting account rolls off the production line in advance) ", " certain new keywords (semantic approximate with certain keyword in the popularization unit, but this popularization user does not select) " and " certain intention not attractive (clicking rate is low especially) "; The network equipment 1 according to these three to be optimized determinant attribute (referring to table 10), confirms that its priority is respectively high, medium and low in step S4 '; Suppose that current execution pattern is an automatic mode; Then the network equipment 1 will be according to the high, medium and low order of priority in step S3 '; Automatically perform these three and optimize item; Promptly at first be revised as suggestion budget (perhaps improving current budget) to the current budget of this popularization account automatically, be added into this new keywords in this popularization unit automatically then, provide the prompting of " needing to optimize this intention " at last according to the setting or the historical record that improve about budget in this popularization account.Those skilled in the art will be understood that the technology of above-mentioned priority and definite priority is merely for example; The technology of other priority existing or that possibly occur from now on or definite priority is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.Those skilled in the art will be understood that also the statement about step S3 is suitable for the step S3 ' in the present embodiment basically in the previous embodiment, thus repeat no more, and be contained in this with way of reference at this.

Table 10 confirms to treat the priority of preference according to determinant attribute

Preferably, between above-mentioned each step S1 '-S4 ' be constant work.Particularly, the network equipment 1 obtains the popularization account of user through subscriber equipment 2 inputs in real time in step S1 '; In step S2 ', the said popularization account of in step S1 ', obtaining is carried out analyzing and processing, to obtain the item to be optimized of said popularization account; In step S4 ', the network equipment 1 is confirmed to be optimized priority by the said popularization account of in step S2 ', being obtained; In step S3 ', the network equipment 1 for example automatically performs, carries out alternately or select and carry out, and be combined in said to be optimized the priority that is provided among the step S4 ' again according to execution pattern, carries out said to be optimized.At this; It will be understood by those skilled in the art that " continuing " is meant that each step requires to promote the obtaining of account, this popularizations account is analyzed obtaining to be optimized, to confirm each priority of to be optimized and according to execution pattern and combine priority to carry out to be optimized according to mode of operation that set or adjustment in real time respectively, stop to carry out operations such as input popularization accounts until this user in a long time through subscriber equipment 2.

Preferably, said priority comprises following at least one: said to be optimized the determinant attribute that influences attribute and said item to be optimized.Particularly, said priority includes but not limited to, below at least one: said to be optimized attribute and said to be optimized the determinant attribute of influencing, promptly to be optimized priority can influence attribute, determinant attribute or both combinations by it and confirm.Connect example, in step S4 ', the network equipment 1 confirms that according to the determinant attribute (referring to table 10) of these three items to be optimized its priority is respectively high, medium and low; Perhaps, confirm that its priority is respectively low, low, high according to these three attributes (referring to table 11) that influence to be optimized; Perhaps according to these three determinant attributes to be optimized with influence attribute (referring to table 12), confirm that its priority is respectively low, low, high.Those skilled in the art will be understood that above-mentioned priority is merely for example, and other priority existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

Table 11 confirms to treat the priority of preference according to influencing attribute

Table 12 is according to determinant attribute and influence the priority that attribute confirms to treat preference

More preferably.Said priority comprises the said attribute that influences to be optimized, said influence attribute based on following each: the popularization storehouse at the rival of said popularization account, said popularization account or said popularization account place.Particularly,, confirm that the said factor that influences attribute includes but not limited to when said priority comprises said to be optimizedly when influencing attribute, below each: the popularization storehouse at the rival of said popularization account, said popularization account and said popularization account place.Connect example, in step S4 ', the network equipment 1 is confirmed each priority (referring to table 13) of to be optimized again according to the attribute that influences that the rival of said popularization account confirms these three to be optimized; Perhaps confirm these three to be optimized the attribute that influences, confirm each priority (referring to table 14) of to be optimized again according to the popularization storehouse at said popularization account place.Those skilled in the art will be understood that above-mentioned definite factor that influences attribute is merely for example; Other are existing or possibly occur factor that photographic fixing really rings attribute from now on as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Table 13 is according to the rival who promotes account, and that confirms to treat preference influences attribute and priority

Table 14 is according to the popularization storehouse of promoting the account place, and that confirms to treat preference influences attribute and priority

More preferably; Said priority comprises said to be optimized determinant attribute; Wherein, said determinant attribute based on following each: said type to be optimized, said to be optimized user are provided with, the optimization pattern of said popularization account or client's acceptance of said popularization account.Particularly; When said priority comprises said to be optimized determinant attribute; The factor of confirming said determinant attribute includes but not limited to, below each: said to be optimized type, said to be optimized user are provided with, the optimization pattern of said popularization account or client's acceptance of said popularization account.Connect example, in step S4 ', the network equipment 1 is confirmed these three to be optimized determinant attribute according to the optimization pattern of said popularization account, confirms each priority (referring to table 15) of to be optimized again; Perhaps confirm these three to be optimized determinant attribute, confirm each priority (referring to table 16) of to be optimized again according to each type of to be optimized.In step S4 '; The network equipment 1 can also be according to said to be optimized user's setting or client's acceptance of said popularization account; Confirm each priority of to be optimized; For example, suppose to promote certain type of item to be optimized of user and be set to high priority, the network equipment 1 is then confirmed as " height " with such priority of optimizing item in step S4 '.And for example, this client's acceptance of promoting account is higher, and the priority that the network equipment 1 then can " budgetary shortfall every day " in step S4 ' is set to " height ".Those skilled in the art will be understood that the factor of above-mentioned definite determinant attribute is merely for example; The factor of other definite determinant attributes existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Table 15 confirms to treat the determinant attribute and the priority of preference according to the optimization pattern of promoting account

Table 16 confirms to treat the determinant attribute and the priority of preference according to the type of item to be optimized

More preferably, said determinant attribute comprises the optimization pattern of said popularization account, and wherein, in step S6 ' (not shown), the network equipment 1 can also be carried out automatic sorting algorithm according to said popularization account, to confirm the optimization pattern of said popularization account.Particularly; When said determinant attribute comprises the optimization pattern of said popularization account; In step S6 ' (not shown); 1 pair of this popularization account of the network equipment is carried out automatic sorting algorithm, for example according to the inference rule (like decision tree) of utilizing data statistics and/or machine learning from the sample focusing study gained of the popularization account of known optimization pattern, confirms the optimization pattern that this popularization account is suitable for.For example; In step S6 ' (not shown), the machine learning that the network equipment 1 utilizes based on several known samples (referring to table 17) obtains two decision rules: 1) average daily consumption is high; And the client of login system seldom, the optimization pattern of preference " income is maximum "; 2) daily consume low, and the client of frequent login system, the optimization pattern of preference " cost is minimum ".In step S6 ' (not shown); The network equipment 1 is used the decision tree that makes up based on these two decision rules for the popularization account (referring to table 18) of unknown sample; Obtain the optimization pattern of client D preference " income is maximum ", the optimization pattern of client E preference " cost is minimum ".Those skilled in the art will be understood that above-mentioned automatic classification technology is merely for example, and other automatic classification technologies existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

The known sample that table 17 supplies machine learning to use

Known sample

The region

Average daily consumption

The popularization time

Login system

…

The optimization pattern

Client A

Jiangsu

High

2 years

Seldom

…

Income is maximum

Client B

Beijing

High

0.5 year

Seldom

…

Income is maximum

Client C

Shanghai

Low

2.5 year

Frequently

…

Cost is minimum

…

The unknown sample of table 18 optimization pattern to be determined

Unknown sample

The region

Average daily consumption

The popularization time

Login system

…

The optimization pattern

Client D

Guangdong

High

0.2 year

Seldom

…

Unknown

Client E

Beijing

Low

0.5 year

Frequently

…

Unknown

(with reference to Fig. 5) in a preferred embodiment, in step S7 ' (not shown), the network equipment 1 can also offer said subscriber equipment with said item to be optimized according to said priority.Particularly; In step S7 ' (not shown); Each priority of to be optimized that the network equipment 1 basis is provided in step S4 ', for example from high to low according to priority, to be optimized of each that will in step S2 ', be provided; For example, offer said subscriber equipment through page technology such as JSP, ASP.In step S7 ' (not shown), the network equipment 1 provides to be optimized mode to said subscriber equipment, includes but not limited to: item to be optimized is pushed to the popularization user login the employed said subscriber equipment of its popularization account; Perhaps utilize page technology,, item to be optimized is write one or more webpages, and the URL of related web page pushed to promote the user and login it and promote the employed said subscriber equipment of account like JSP, ASP, PHP technology; Perhaps utilize page technology,, item to be optimized is write one or more webpages, and to be optimized URL with related web page of part pushed to promote the user and login the employed said subscriber equipment of its popularization account like JSP, ASP, PHP technology.Wherein,, promote user such as need and understand to be optimized, the pairing webpage of URL that can be provided through the direct access means 1 of its said subscriber equipment for back two kinds of propelling movement modes.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Equally; Those skilled in the art will be understood that above-mentioned several kinds provide to be optimized mode to be merely for example; The mode that other existing or providing of possibly occurring from now on are to be optimized also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.

Preferably, in step S7 ' (not shown), the network equipment 1 can also be according to said priority, said to be optimized of mark, and offer said subscriber equipment.Particularly; In step S7 ' (not shown), the network equipment 1 is according to each to be optimized the priority that in step S4 ', is provided, for example according to priority from high to low; Be marked at each to be optimized that is provided among the step S2 '; And, for example, offer said subscriber equipment through page technology such as JSP, ASP with these to be optimized.At this; The network equipment 1 can adopt modes such as voice, bell sound, warning sign, font, color, pattern to obtain combination in any in step S6 ' (not shown); Item to be optimized to high priority carries out mark, to submit to promote the attention of user to be optimized of correspondence to.Those skilled in the art will be understood that the mode of to be optimized of above-mentioned several kinds of marks is merely for example; To be optimized the mode of other marks existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and under the situation that does not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore; No matter from which point; All should regard embodiment as exemplary; And be nonrestrictive, scope of the present invention is limited accompanying claims rather than above-mentioned explanation, therefore is intended to the implication of the equivalents that drops on claim and all changes in the scope are included in the present invention.Should any Reference numeral in the claim be regarded as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " speech, and odd number is not got rid of plural number.A plurality of unit of stating in the device claim or device also can be realized through software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. one kind is used to promote the method that account data is optimized, and this method may further comprise the steps:

C carries out said to be optimized according to execution pattern.

2. method according to claim 1, wherein, said execution pattern comprise following each:

-automatically perform;

-mutual the execution;

-order is carried out;

-select to carry out.

3. method according to claim 1 and 2, wherein, this method also comprises:

D offers said subscriber equipment with the relevant execution information of the operation of to be optimized of said execution.

4. according to each described method in the claim 1 to 3, wherein, this method also comprises:

E confirms said to be optimized priority;

Wherein, said step c also comprises:

-according to the optimization pattern, and combine said priority, carry out said to be optimized.

5. method according to claim 4, wherein, said priority comprises following at least one:

-said the attribute that influences to be optimized;

-said to be optimized determinant attribute.

6. method according to claim 5, wherein, said priority comprises said to be optimized the attribute that influences,

Wherein, said influence attribute based on following each:

-said popularization account;

The rival of-said popularization account;

The popularization storehouse at-said popularization account place.

7. according to claim 5 or 6 described methods, wherein, said priority comprises said to be optimized determinant attribute,

Wherein, said determinant attribute based on following each:

-said to be optimized type;

-said to be optimized user is provided with;

The optimization pattern of-said popularization account;

Client's acceptance of-said popularization account.

8. method according to claim 7, wherein, said determinant attribute comprises the optimization pattern of said popularization account,

Wherein, this method also comprises:

F carries out automatic sorting algorithm according to said popularization account, to confirm the optimization pattern of said popularization account.

9. according to each described method in the claim 4 to 8, wherein, this method also comprises:

G offers said subscriber equipment according to said priority with said item to be optimized.

10. method according to claim 9, wherein, said step g also comprises:

-according to said priority, said to be optimized of mark, and offer said subscriber equipment.

11. one kind is used to promote the equipment that account data is optimized, this equipment comprises:

12. equipment according to claim 11, wherein, said execution pattern comprise following each:

-automatically perform;

-mutual the execution;

-order is carried out;

-select to carry out.

13. according to claim 11 or 12 described equipment, wherein, this equipment also comprises:

First generator, the relevant execution information that is used for the operation that said execution is to be optimized offers said subscriber equipment.

14. according to each described equipment in the claim 11 to 13, wherein, this equipment also comprises:

Collator is used for confirming said to be optimized priority;

Wherein, said actuating unit also is used for:

15. equipment according to claim 14, wherein, said priority comprises following at least one:

-said the attribute that influences to be optimized;

-said to be optimized determinant attribute.

16. equipment according to claim 15, wherein, said priority comprises said to be optimized the attribute that influences,

Wherein, said influence attribute based on following each:

-said popularization account;

The rival of-said popularization account;

The popularization storehouse at-said popularization account place.

17. according to claim 15 or 16 described equipment, wherein, said priority comprises said to be optimized determinant attribute,

Wherein, said determinant attribute based on following each:

-said to be optimized type;

-said to be optimized user is provided with;

The optimization pattern of-said popularization account;

Client's acceptance of-said popularization account.

18. equipment according to claim 17, wherein, said determinant attribute comprises the optimization pattern of said popularization account,

Wherein, this equipment also comprises:

Sorter is used for carrying out automatic sorting algorithm according to said popularization account, to confirm the optimization pattern of said popularization account.

19. according to each described equipment in the claim 14 to 18, wherein, this equipment also comprises:

Second generator is used for according to said priority, and said item to be optimized is offered said subscriber equipment.

20. equipment according to claim 19, wherein, said second generator also is used for: