CN102360483A - Navigation type B2C (business to customer) network shopping platform for gathering electronic business official websites with self establishment of brands - Google Patents
Navigation type B2C (business to customer) network shopping platform for gathering electronic business official websites with self establishment of brands Download PDFInfo
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- CN102360483A CN102360483A CN2011102929589A CN201110292958A CN102360483A CN 102360483 A CN102360483 A CN 102360483A CN 2011102929589 A CN2011102929589 A CN 2011102929589A CN 201110292958 A CN201110292958 A CN 201110292958A CN 102360483 A CN102360483 A CN 102360483A
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Abstract
The invention belongs to the technical field of network shopping and relates to a navigation type B2C (business to customer) network shopping platform. All electronic business official websites, which can provide commodities or services directly, have independent domain names and can operate independently with self establishment of brands, are linked so as to provide the commodities or the services with the characteristics of direct selling, low cost, self-operating quality products and after-sale service of the original factory and simultaneously meet the maximized control of brand marketers for the own brand official websites, i.e. the requirements such as personalized design and personalized sale promotion of the official websites, and close connection of the official websites and background ERP (Enterprise Resource Planning) of the brand marketers and the like are met through the network shopping platform. The navigation type B2C network shopping platform is characterized in that the commodity information, user registration information and order information and the like of all the official websites are synchronized by a unified interface, so that the trouble that customers need to record the domain name of each brand official website and register respectively on all the brand official websites is avoided, and on the same platform, the orders of all the brand official websites can be tracked and the after-sale service can be managed.
Description
Technical field
The invention belongs to electronic commerce network shopping technical field, relate in particular to the navigation formula B2C shopping at network platform of the self-built ecommerce of a kind of polymerization brand official website.
Background technology
Fast development along with ecommerce; The ecommerce official website (hereinafter to be referred as the official website) of oneself has been set up in a lot of brand commercial cities; But because the consumer is difficult to remember the domain name of each brand official website, also can not go to each brand official website to register respectively, also be difficult to each official website tracking order even if carried out registration once in a while for shopping online; Handle after sale service, thereby make the popularization of each brand official website run into very big difficulty.
Though traditional Taobao, Jingdone district this type platform have well solved the problem of consumer experience; But because the brand merchant just opens a flagship store on this quasi-tradition platform; Rather than official website independently; Be difficult to satisfy the brand merchant to demand such as the e-commerce platform personalized design of oneself, personalized sales promotion and backstage ERP be integrated, thereby also influenced further service to a certain extent conversely the consumer.
Therefore we integrate existing online a lot of outstanding self-built ecommerce official websites of brand merchant as long as create a kind of new platform technically, create high value will for consumer and brand merchant.
Summary of the invention
The present invention is a kind of navigation formula B2C shopping at network platform (hereinafter to be referred as platform); Through linking each commodity or service can be provided directly; And have independent domain name, can independent operation the self-built ecommerce official website (hereinafter to be referred as the official website) of brand; Possess the low price of direct selling directly to households, self-operation certified products and the commodity or the service of character after sale of former factory to provide to the consumer; Satisfy the brand merchant simultaneously to the maximization of Own Brand official website control, what comprise the personalized design of official website, personalized sales promotion, official website and brand merchant backstage ERP closely requirement such as is connected, and it is characterized in that merchandise news, user's registration information and the sequence information etc. of platform through synchronous each official website of unified interface; Avoided the consumer to go to remember the domain name of each brand official website; The trouble of registering respectively to each brand official website, and can on a platform, follow the tracks of the order of all brand official websites, handle after sale service.
Technical scheme of the present invention is following:
1, the official website that platform linked can be judged through public, known information; This brand is on the internet mainly towards the demestic user, unique official website of independent domain name and independent operation, the authority of putting on record owing to brand mandate and website; As long as do not link the website of channel class in the platform; The uniqueness of the commodity that can guarantee to link, and possess sell directly to households at a low price, certified products and former factory character after sale on one's own account, the inconvenience of avoiding the consumer in that repeat and merchandise news personation, to select.
2, platform is distinguished the character of official website intuitively: possess shopping at network function or can only displaying merchandise information.
3, platform is pressed following category classification to the official website intuitively: makeups jewelry, dress ornament footwear bag, motion open air, digital household appliances, mother and baby's food, life household etc.
4, platform can directly be linked to the official website of brand through the Logo of brand; To make things convenient for the consumer to carry out online shopping to this official website; Or carry out under the line shopping to this official website query entity store information; And special advertisement position is provided under each classification, carries out the propaganda of special price activity or new product listing etc. for each official website.
5, platform can or be called for short the key word direct search and be linked to this brand official website through brand Chinese and English title; To make things convenient for the consumer to carry out online shopping to this official website; Or carry out under the line shopping, and provide special search recommendation advertisement position to carry out the market propaganda to each brand official website to this official website query entity store information.
6, platform is through the public interface merchandise news of each official website synchronously; And these merchandise newss are carried out tabulation index service and keyword search service; The consumer can press merchandise classification and attribute or these merchandise newss of key word direct search on platform; And directly be linked on single article page of these commodity of official website and carry out online shopping, or the query entity store information carries out doing shopping line under, and the while is in tabulation page or leaf or search results pages; Provide special search recommendation position to each brand official website, carry out the popularization and the propaganda of commodity.
7, platform provides the member registration function; Share membership information and each official website of registration; Once register at platform to reach the user, can exempt to register the purpose of shopping, and can be kept at the shopping custom in the platform to the user in all link official websites of platform; Give each official website like information sharings such as Payment Methods, deliver goods mode, Shipping Addresses, to simplify the settlement process of user in each official website shopping.
8, member registration function can be synchronized to the user under the personal user account of platform at the order of each official website shopping through unified interface; Be convenient to user's unified order that views each official website shopping in platform; And can pass through unified interface; Follow the tracks of the implementation status such as processing and shipping of the order of each official website, and the actual order page that can be linked to each official website carries out operations such as further goods return and replacement.
9, member registration function can let the member collect the brand of oneself liking, system can be according to the brand of user's collection and the History Order of shopping, the information such as preferential activity, dependent merchandise of doing shopping for user's recommended brands.
Beneficial effect of the present invention is following:
1, compares through the mode of landing the self-built ecommerce official website shopping of each brand with existing consumer; The present invention has avoided the consumer to go to remember the domain name of each brand ecommerce official website; The trouble of registering respectively to each brand official website; And can on a platform, follow the tracks of the order of all brand official websites, handle after sale service.
2, compare with traditional platforms such as existing Taobao, Jingdone district; Because authority and the publicity put on record in brand mandate, website; The present invention can be easy to the qualification of the self-built official website of brand merchant is examined, and is easy to control and avoids fake and forged commodity occurring, can also avoid repeating in a large number identical merchandise news and give the consumer; Need not collect brand merchant sales commission yet; Only collect advertising fee and get final product, satisfy the brand merchant simultaneously, thereby also let the brand merchant can be consumer's service better to a certain extent conversely demands such as the e-commerce platform personalized design of oneself, personalized sales promotion and backstage ERP are integrated.
3, shopping search engine such as wash in a pan and compare with existing one; Because platform of the present invention only links the non-channel class brand official website that each can directly provide commodity or service; The inconvenience of having avoided the user in the merchandise news that repeats, to select, and guaranteed that commodity possess the low price of direct selling directly to households, self-operation certified products and former factory character after sale.Simultaneously because platform of the present invention has also been included the official website that temporarily only possesses commodity displaying and can not online shopping, the user that is more convenient for carries out doing shopping line under to this type brand.And on platform of the present invention, follow the tracks of the order of all brand official websites, the function of handling after sale service has also surmounted existing traditional shopping search engine.
Description of drawings
Fig. 1 is an overall system structure synoptic diagram of the present invention.
Fig. 2 is the system architecture synoptic diagram of server end of the present invention.
Fig. 3 is the synoptic diagram of client display interface of the present invention.
Embodiment
In order to realize the foregoing invention content; Need set up one comprises towards the foreground, website of consumption with towards the background system (as shown in Figure 2) of brand official website interface; Those skilled in the art does further to specify in the face of each function of system down, so that can realize this platform under the situation that does not need creative work.
1, backstage brand message record
Backstage brand message record is the basis of whole flat; Other functions are all based on this record sheet; Only state is effective brand ability releasing advertisements and synchronous merchandise news in this record sheet, because its importance need have enough Audit Mechanism to guarantee the integrality and the security of this list.
Backstage brand message record essential record item has: whether brand messages such as brand ID, brand name, brand search key, brand LOGO picture, brand official website URL, interface URL, interface account number, interface password, corresponding foreground channel page or leaf, the classification of corresponding foreground, displaying priority, contact person, telephone number, mailbox, address, postcode, Business Name, it is effective to mark the brand state especially.
The main rule of backstage brand message record, the brand state from effectively transfer to invalid after, need to break off the backstage link interface with this official website, the merchandise news of all these brands is removed in the advertisement of this brand on all advertisement positions of undercarriage automatically automatically.
2, backstage advertisement distributing system
Backstage advertisement distributing system function is that the person's of choosing brand is published to the given ad position of front page layout from effective brand record.Online at present existing a lot of ripe, free advertisement distributing systems can be realized according to these systems.
Backstage advertisement distributing system essential record item has: brand ID, brand name, advertisement picture, advertisement link URL (containing the source value), location advertising, issue entry-into-force time, issue out-of-service time etc.
The main rule of backstage advertisement distributing system has: issuing time is to the automatic undercarriage of after date, and the premature early warning of issuing time is reminded, and simultaneously click time of each advertisement position, IP etc. is write down and adds up.
3, backstage merchandise news is synchronous
Backstage merchandise news sync cap is obtained up-to-date merchandise news from effective brand interface.Because this platform obtains these merchandise newss and is mainly used in tabulation service and keyword search service are provided, concrete commodity details are provided by single article page or leaf of the official website that is linked to, so need not handle the stock, as long as obtain upper and lower mark.
Backstage merchandise news essential record item has: commodity ID (the commodity ID of brand ID+ official website definition), trade name, search key, official website single article page or leaf URL, the last undercarriage mark of stock, corresponding brand ID, price, list page picture, search page picture, list page Sort Priority, search page Sort Priority, corresponding platform foreground commodity classification, commodity classification attribute 1 (sex), commodity classification attribute 2 (size) etc.
Simultaneously for the classification and the categorical attribute of each commodity synchronously automatically, the classification that need define and the classification and the attribute definition corresponding relation of attribute and platform definition to the brand oneself of each brand.
The main rule of backstage merchandise news sync cap need be according to the speed of different official websites with new commodity, the definition different time intervals; Use service to go to the interface IP address place that defines in the brand record sheet automatically; Obtain up-to-date merchandise news,, compare according to commodity ID (the commodity ID of brand ID+ official website definition) with existing record in the information and date storehouse that gets access to; If commodity ID (the commodity ID of brand ID+ official website definition) exists; Whether consistent, the inconsistent up-to-date information that just is revised as the official website, unanimity are just handled next bar record if then contrasting other information (such as last undercarriage mark etc.).If commodity ID does not exist, then directly insert a new record.Handle various unusual and logs simultaneously well.
4, backstage log-on message sync cap
Backstage log-on message sync cap; Existing main account number system (such as Baidu or QQ etc.) in the direct acceding state; Let the official website that platform linked also support these account number systems through agreement simultaneously; All go these account number systems to verify when the User login platform or when jumping to the official website, can realize that the user exempts to register the purpose of landing platform and all official websites.
Backstage log-on message sync cap essential record item: the Payment Methods that ID (ID under third party's account number system ID+ third party account number system), user use always, deliver goods mode, Shipping Address etc.
Backstage log-on message sync cap is rule mainly; On platform, realize the shopping cart function with the cookie mode; Through protocol interface, guarantee that the user increases, deletes, changes the shopping cart that all is synchronized to platform when operating to the shopping cart of official website, the shopping of platform simultaneously divides into groups to show to the commodity of different official websites; Guiding user branch is clipped to each official website and goes clearing on the interface, and the user of calling platform does shopping habits information to simplify settlement operations in the settlement process of official website.
5, backstage order synchronous service interface
Backstage order synchronous service interface will submit to successful order to be synchronized to automatically under the member center of platform in the official website; Platform only is responsible for the guiding user and is gone each official website clearing; The official website just is synchronized to platform after settling accounts the success that confirms an order, and logic is handled by each official website oneself in the order places such as sales promotion is calculated, reservation stock.
Order synchronously main synchronizing information in backstage comprises: order number (brand ID+ order ID), the time that places an order, payment information, distribution information, shopping detail, the detailed URL of corresponding official website order etc.
The backstage main rule of order synchronous service has, and when the order in the official website has state to upgrade, comprises when order execution and distribution information are upgraded, and is updated to synchronously in the sequence information of platform.
6, back bench web monitoring form
Back bench web monitoring form will be monitored all effectively total effectively clicks, the clicks of dividing each advertisement position, the commodity number effective on sale of every day, effective order numbers of every day and the order amount of money of each brand every day; And can analyze dimension and comprise the distribution of user area, time distribution etc. according to above-mentioned data sink bulk analysis.
7, service is showed in the foreground advertisement
The data of serving in the effective brand list of application are showed in the foreground advertisement, brand LOGO are showed under corresponding channel and the classification by the order of definition, and connect its official website, and the while clicks.
8, foreground brand search service
The data in the effective brand list are used in foreground brand search service, and the brand LOGO of match search key word is showed in the search listing page or leaf by the index order of definition, and connects its official website, and clicks simultaneously.
9, foreground commercial articles searching service
Foreground commercial articles searching service will derive from the merchandise news of effective brand list interface, and according to keywords indexed results shows, and connect the single article page or leaf in its official website, and the while clicks.
10, foreground commodity list service
Foreground commodity list service will derive from the merchandise news of effective brand list interface, press the commodity classification result and will show, and the screening function by brand, price, classification and categorical attribute is provided, and connect the single article page or leaf in its official website then, and the while clicks.
11, foreground user member center service
Foreground user member's center service: the user is provided register flow path, can gets into the member center after landing.
Under the member center, can improve personal information, preserve the shopping clearing house habits information of need doing shopping.
Can check the order synchronizing information that has generated in each official website, and follow the tracks of the order implementation status or be linked to the official website and handle goods return and replacement.
The member provides advertisement position under the center, and brand and shopping historical record according to the user likes link for the user recommends relevant advertisements.
It should be understood that above-mentioned explanation to system of the present invention detailed structure, is not the restriction to scope of patent protection of the present invention, and scope of patent protection of the present invention should be as the criterion with accompanying claims.
Claims (10)
- One kind the navigation formula B2C shopping at network platform (hereinafter to be referred as platform); Through linking each commodity or service can be provided directly; And have independent domain name, can independent operation the self-built ecommerce official website (hereinafter to be referred as the official website) of brand; Possess the low price of direct selling directly to households, self-operation certified products and the commodity or the service of character after sale of former factory to provide to the consumer; Satisfy the brand merchant simultaneously to the maximization of Own Brand official website control, what comprise the personalized design of official website, personalized sales promotion, official website and brand merchant backstage ERP closely requirement such as is connected, and it is characterized in that merchandise news, user's registration information and the sequence information etc. of platform through synchronous each official website of unified interface; Avoided the consumer to go to remember the domain name of each brand official website; The trouble of registering respectively to each brand official website, and can on a platform, follow the tracks of the order of all brand official websites, handle after sale service.
- 2. platform according to claim 1; The official website that it is characterized in that being linked can be judged through public, known information; This brand is on the internet mainly towards the demestic user, unique official website of independent domain name and independent operation, the authority of putting on record owing to brand mandate and website; As long as do not link the website of channel class in the platform; The uniqueness of the commodity that can guarantee to link, and possess sell directly to households at a low price, certified products and former factory character after sale on one's own account, the inconvenience of avoiding the consumer in that repeat and merchandise news personation, to select.
- 3. platform according to claim 1 is characterized in that distinguishing intuitively the character of official website: possess shopping at network function or can only displaying merchandise information.
- 4. platform according to claim 1 is characterized in that intuitively the official website by following category classification: makeups jewelry, dress ornament footwear bag, motion open air, digital household appliances, mother and baby's food, the household of living etc.
- 5. platform according to claim 1; It is characterized in that directly to be linked to through the Logo of brand the official website of brand; To make things convenient for the consumer to carry out online shopping to this official website; Or carry out under the line shopping to this official website query entity store information, and special advertisement position is provided under each classification, carry out the propaganda of special price activity or new product listing etc. for each official website.
- 6. platform according to claim 1; It is characterized in that and through brand Chinese and English title or to be called for short the key word direct search and to be linked to this brand official website; To make things convenient for the consumer to carry out online shopping to this official website; Or carry out under the line shopping, and provide special search recommendation advertisement position to carry out the market propaganda to each brand official website to this official website query entity store information.
- 7. platform according to claim 1; It is characterized in that platform is through the public interface merchandise news of each official website synchronously; And these merchandise newss are carried out tabulation index service and keyword search service, the consumer can press merchandise classification and attribute or these merchandise newss of key word direct search on platform, and directly is linked on single article page of these commodity of official website and carries out online shopping; Or the query entity store information is carried out shopping under the line; Simultaneously in tabulation page or leaf or search results pages, provide special search recommendation position to each brand official website, carry out the popularization and the propaganda of commodity.
- 8. platform according to claim 1; It is characterized in that platform provides the member registration function, share the membership information of registration and each official website, once registers at platform to reach the user; Can exempt to register the purpose of shopping in all link official websites of platform; And can be kept at the shopping custom in the platform to the user, give each official website, to simplify the settlement process of user in each official website shopping like information sharings such as Payment Methods, deliver goods mode, Shipping Addresses.
- 9. member registration function according to claim 8; It is characterized in that and to be synchronized to the user under the personal user account of platform through unified interface at the order of each official website shopping; Be convenient to user's unified order that views each official website shopping in platform; And can pass through unified interface, follow the tracks of the implementation status such as processing and shipping of the order of each official website, and the actual order page that can be linked to each official website carries out operations such as further goods return and replacement.
- 10. member registration function according to claim 8 is characterized in that the member can collect the brand of oneself liking, system can be according to the brand of user's collection and the History Order of shopping, the information such as preferential activity, dependent merchandise of doing shopping for user's recommended brands.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011102929589A CN102360483A (en) | 2011-10-06 | 2011-10-06 | Navigation type B2C (business to customer) network shopping platform for gathering electronic business official websites with self establishment of brands |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011102929589A CN102360483A (en) | 2011-10-06 | 2011-10-06 | Navigation type B2C (business to customer) network shopping platform for gathering electronic business official websites with self establishment of brands |
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| CN102360483A true CN102360483A (en) | 2012-02-22 |
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| CN2011102929589A Pending CN102360483A (en) | 2011-10-06 | 2011-10-06 | Navigation type B2C (business to customer) network shopping platform for gathering electronic business official websites with self establishment of brands |
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