CN102339438A

CN102339438A - Commodity information website publishing method, system and device

Info

Publication number: CN102339438A
Application number: CN2010102338921A
Authority: CN
Inventors: 蔡景助
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2010-07-22
Filing date: 2010-07-22
Publication date: 2012-02-01

Abstract

The embodiment of the invention discloses a commodity information website publishing method, a system and a device. The method comprises the following steps that: firstly a plurality of pictures with the highest matching degree are obtained by screening pictures on a picture server according to the name similarity, so pictures which are unrelated to a commodity to be released are filtered; pictures to be confirmed are obtained by further screening the pictures according to the use of the pictures among the commodities with high transaction records, so pictures being not frequently used and individualized pictures can be filtered; and finally the pictures of the commodity to be released is determined according to corresponding confirmation strategy or confirmation instruction, and the commodity information is released, so the interference pictures can be filtered according to correlation and the use amount, the selection range of the picture is exactly determined, and the commodity information such as the picture of the commodity to be released can be quickly determined. Due to the adoption of the technical scheme, the commodity information can be quickly and effectively released.

Description

A kind of network distribution method of merchandise news, system and equipment

Technical field

The application embodiment relates to technical field of data processing, particularly a kind of network distribution method of merchandise news, system and equipment.

Background technology

Development and people's popularizing along with Internet technology for internet, applications; Network application incorporates people's many daily lifes and work gradually; And shopping online is exactly the internet in a kind of application in routine shopping field, and is being familiar with by consumers in general rapidly and accepts.

Along with the develop rapidly of shopping online, on-line shop is emerge in multitude on the internet also.On-line shop; As the term suggests be exactly the shop of opening on the net; A kind of form as ecommerce; Be a kind ofly can let people when browsing, carry out actual purchase, and pay through various means of payment and to accomplish the website of transaction overall process, at present on-line shop's great majority all be to use Taobao, Eachnet, have eh, pat, purchase third party's platform such as store, shop and open.Along with increasing of on-line shop, the storekeepers of on-line shop obtain more income for better propaganda oneself, on item quantity of selling and kind, have spent a large amount of thoughts.Wherein, In time, a large amount of new kinds of goods of issue promptly are modal a kind of means of soliciting trade; And when issue merchandise news; Existing merchandise news published method all is commodity pictures that the storekeeper of on-line shop oneself is ready to be uploaded to Website server in advance, and drafts the corresponding trade name of these commodity, and the client software that provides to the storekeeper of on-line shop through shopping website then adds these commodity pictures one by one and the issue that corresponding trade name could be accomplished merchandise news is filled in manual work.

In the process that realizes the application embodiment, the present inventor finds that there is following problem at least in prior art:

In the process of issue commodity; For the commodity picture; The commodity picture that some seller oneself prepares big or small excessive can increase the storage area of Website server storing commodity picture undoubtedly, and excessive image data will increase the load of Network Transmission in transmission through network; Slow down transmission speed, be prone to cause data to stop up.In addition, the seller just can carry out uploading of picture after need ready commodity picture being added to annex one by one, and the mode of adding picture has one by one increased the complicacy of operation, has reduced the efficient of merchandise news Web publishing.

Summary of the invention

The application embodiment provides a kind of network distribution method, system and equipment of merchandise news; Solve the load that can increase network data transmission when uploading the commodity picture in the prior art scheme; Increase the storage space of Website server; And the low problem of issue commodity information efficiency improves the treatment effeciency of merchandise news issue.

The application embodiment provides a kind of network distribution method of merchandise news, may further comprise the steps:

The picture name of current picture stored in the trade name of said commodity to be released and the picture servers is carried out name-matches, confirm corresponding title similarity, the line ordering of going forward side by side;

According to said title sequencing of similarity order from high to low, in said picture servers, select the elementary to be confirmed picture of plurality of pictures as said commodity to be released;

Obtain the use amount statistical information of each elementary picture to be confirmed in issuing web site, the line ordering of going forward side by side;

According to said use amount statistical information ordering order from high to low, select the to be confirmed picture of one or more elementary picture to be confirmed as said commodity to be released, wherein, the quantity of said picture to be confirmed is less than the quantity of said elementary picture to be confirmed;

According to confirming strategy or confirming indication, in said picture to be confirmed, confirm the issue picture of said commodity to be released, and the information of said commodity to be released is issued.

Preferably, said picture servers is stored the current pairing picture of commodity of having issued in the said issuing web site, and wherein, said picture servers is with the said current picture name of having issued the trade name of commodity as the picture of correspondence.

Preferably, said picture servers is stored the current pairing picture of commodity of having issued in the said issuing web site, also comprises:

Said picture servers is screened the current pairing picture of commodity of having issued in the said issuing web site according to the information of the attribute information and the pairing commodity of picture of picture, abandons storing identical picture.

Preferably, said method also comprises:

According to the trade name of commodity to be released, in conjunction with the quote amount of the pairing commodity of the core word of said trade name to associative key, and the searching statistical information of associative key, be the one or more keywords to be confirmed of said commodity selection to be released;

According to confirming tactful or confirming indication, in said keyword to be confirmed, confirm the keyword of said commodity to be released, and combine the issue picture of definite said commodity to be released, the information of said commodity to be released is issued.

Preferably; Said trade name according to commodity to be released, in conjunction with the quote amount of the pairing commodity of the core word of said trade name to associative key, and the searching statistical information of associative key; Be the one or more keywords to be confirmed of said commodity selection to be released, be specially:

Confirm a plurality of associative keys and the core word of the trade name of said commodity to be released;

Add up the conclusion of the business record quantity of pairing each commodity of said core word in issuing web site, confirm the quote amount of the highest a plurality of said commodity of said conclusion of the business record quantity, the line ordering of going forward side by side said associative key;

According to the said amount of quoting ordering order from high to low, select the elementary to be confirmed keyword of a plurality of associative keys as said commodity to be released;

According to the searching statistical information of said elementary keyword to be confirmed in one or more search engines, the volumes of searches of each said elementary keyword to be confirmed is sorted;

According to said volumes of searches ordering order from high to low; Select the secondary to be confirmed keyword of one or more elementary keywords to be confirmed as said commodity to be released; Wherein, the quantity of said secondary keyword to be confirmed is less than the quantity of said elementary keyword to be confirmed;

The volumes of searches information of combined information in one or more search engines according to the information of said secondary keyword to be confirmed and said issuing web site sorts; And according to said volumes of searches ordering order from high to low; Select the to be confirmed keyword of one or more secondary keywords to be confirmed as said commodity to be released; Wherein, the quantity of said keyword to be confirmed is less than the quantity of said secondary keyword to be confirmed.

According to the searching statistical information of said elementary keyword to be confirmed in said issuing web site, the volumes of searches of each said elementary keyword to be confirmed is sorted;

According to said volumes of searches ordering order from high to low, select the to be confirmed keyword of one or more elementary keywords to be confirmed as said commodity to be released, wherein, the quantity of said keyword to be confirmed is less than the quantity of said elementary keyword to be confirmed.

On the other hand, the application embodiment has also proposed a kind of Web publishing equipment of merchandise news, comprising:

Acquisition module is used to obtain the trade name of commodity to be released;

The similarity screening module; Be connected with said acquisition module; The trade name of the commodity to be released that are used for said acquisition module is obtained and the picture name of the current picture stored of picture servers are carried out name-matches; Confirm corresponding title similarity, and select the elementary to be confirmed picture of the highest plurality of pictures of title similarity as said commodity to be released

The use amount screening module; Be connected with said similarity screening module; Be used for obtaining the use amount statistical information of each elementary picture to be confirmed at issuing web site; And select the to be confirmed picture of one or more the highest elementary picture to be confirmed of use amount as said commodity to be released, wherein, the quantity of said picture to be confirmed is less than the quantity of said elementary picture to be confirmed;

Release module; Be connected with said use amount screening module with said similarity screening module; Be used for according to confirming strategy or confirming indication; In the selected picture to be confirmed of said use amount screening module, confirm the issue picture of said commodity to be released, and the information of said commodity to be released is issued.

Preferably; Said equipment also comprises keyword selection module, is connected with said acquisition module; The trade name of the commodity to be released that are used for obtaining according to said acquisition module; In conjunction with the quote amount of the pairing commodity of the core word of said trade name to associative key, and the searching statistical information of associative key, be the one or more keywords to be confirmed of said commodity selection to be released;

Said release module; Select module to be connected with said keyword; Be used for according to confirming strategy or confirming indication; Select to confirm in the selected keyword to be confirmed of module the keyword of said commodity to be released at said keyword, and combine the issue picture of definite said commodity to be released, the information of said commodity to be released is issued.

Preferably; Said equipment; Also comprise module is set; Select module to be connected with said similarity screening module, said use amount screening module and said keyword, be used to be provided with the quantity of each rank picture to be confirmed that said similarity screening module and said use amount screening module need select, and the quantity of keyword selection strategy with each rank keyword to be confirmed that needs to select of module selected in said keyword.

Preferably; When the said module that is provided with is provided with the keyword selection strategy for according to the pairing commodity of the core word of trade name described in the issuing web site during to the searching statistical Information Selection keyword of the amount of quoting of associative key and one or more search engines; Said the quantity that module is provided with keyword elementary to be confirmed, secondary keyword to be confirmed and keyword to be confirmed that need to select is set; Wherein, The quantity of said secondary keyword to be confirmed is less than the quantity of said elementary keyword to be confirmed, and the quantity of said keyword to be confirmed is less than the quantity of said secondary keyword to be confirmed

Said keyword selects module to confirm a plurality of associative keys and the core word of the trade name of the commodity to be released that said acquisition module obtains;

Said keyword selects module to add up the conclusion of the business record quantity of pairing each commodity of said core word in issuing web site; Confirm the quote amount of the highest a plurality of said commodity of said conclusion of the business record quantity, and select the elementary to be confirmed keyword of the highest a plurality of associative keys of the amount of quoting as said commodity to be released to said associative key;

Said keyword selects module according to the searching statistical information of said elementary keyword to be confirmed in one or more search engines, selects the secondary to be confirmed keyword of the highest one or more elementary keyword to be confirmed of volumes of searches as said commodity to be released;

Said keyword selects module to sort according to the volumes of searches information of combined information in one or more search engines of the information of said secondary keyword to be confirmed and said issuing web site, selects the to be confirmed keyword of the highest one or more secondary keyword to be confirmed of volumes of searches as said commodity to be released.

Preferably; When said be provided with module be provided with the keyword selection strategy for according to the pairing commodity of the core word of the said trade name in the said issuing web site to the amount of quoting of associative key during with searching statistical Information Selection keyword; The said module that is provided with is provided with the keyword elementary to be confirmed of needs selection and the quantity of keyword to be confirmed; When wherein, the quantity of said keyword to be confirmed is less than the quantity of said elementary keyword to be confirmed

Said keyword selects module according to the searching statistical information of said elementary keyword to be confirmed in said issuing web site, selects the to be confirmed keyword of the highest one or more elementary keyword to be confirmed of volumes of searches as said commodity to be released.

On the other hand, the application embodiment also provides a kind of picture servers, comprising:

Memory module is used for storing the current pairing picture of commodity of having issued of said issuing web site;

The name module is connected with said memory module, the picture name of the picture of the correspondence that is used for the said current trade name of having issued commodity is stored as said memory module.

Preferably; Said picture servers also comprises screening module; Be connected with said memory module, be used for information, the current pairing picture of commodity of having issued in the said issuing web site is screened according to the attribute information and the pairing commodity of picture of picture; And when The selection result is identical picture, indicate said memory module to abandon storing said identical picture.

On the other hand, the application embodiment has also proposed a kind of Web publishing system of merchandise news, comprises the Web publishing equipment and the picture servers of merchandise news:

The Web publishing equipment of said merchandise news; Be used for trade name according to commodity to be released; In said picture servers; Select the elementary to be confirmed picture of the highest plurality of pictures of the picture name and the matching degree of said trade name, therefrom be chosen in the to be confirmed picture of one or more the highest elementary picture to be confirmed of use amount use amount in the issuing web site again, and indicate according to confirming strategy or confirming as said commodity to be released as said commodity to be released; In said picture to be confirmed, confirm the issue picture of said commodity to be released, the information of said commodity to be released is issued;

Said picture servers is connected with the Web publishing equipment of said merchandise news, is used for storing the current pairing picture of commodity of having issued of said issuing web site, and with the said current picture name of having issued the trade name of commodity as the picture of correspondence.

Compared with prior art, the technical scheme that proposed of the application embodiment has the following advantages:

Through using the technical scheme that the application embodiment is proposed; At first on picture servers, screen and obtain the highest plurality of pictures of matching degree according to the title similarity; Filtering with the irrelevant picture of commodity to be released, then, further only to using quantitative statistics with the higher several pictures of the commodity degree of correlation to be released; Need not add up the use amount of all pictures that obtain according to title, therefore improve the speed of statistics picture use amount.Secondly and since the application's filtering lower picture and the individual pictures of use amount, the picture that quality is the highest offers the user automatically, the picture that need not the own preparation of user need upload has improved the commodity efficiency of publishing.Once more; Because the application is provided with picture servers and is used for storing in advance commodity picture to be released; Avoid the user to upload the picture of excessive picture of data volume and repetition, reduced the storage space cost of Website server, and improved the transmission speed of data in network.

Description of drawings

In order to be illustrated more clearly in the technical scheme of the application embodiment or prior art; To do to introduce simply to the accompanying drawing of required use in the application embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is some embodiment of the application embodiment, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.

The schematic flow sheet of the network distribution method of a kind of merchandise news that Fig. 1 is proposed for the application embodiment;

The schematic flow sheet of the network distribution method of the merchandise news under a kind of concrete application scenarios that Fig. 2 is proposed for the application embodiment;

The display interface synoptic diagram of the network distribution method of the merchandise news under a kind of concrete application scenarios that Fig. 3 is proposed for the application embodiment;

The application scenarios synoptic diagram of the Web publishing system of a kind of merchandise news that Fig. 4 is proposed for the application embodiment;

The structural representation of the Web publishing system of a kind of merchandise news that Fig. 5 is proposed for the application embodiment;

The structural representation of the Web publishing equipment of a kind of merchandise news that Fig. 6 is proposed for the application embodiment;

The structural representation of a kind of picture servers that Fig. 7 is proposed for the application embodiment.

Embodiment

As shown in Figure 1, be the schematic flow sheet of the network distribution method of a kind of merchandise news among the application embodiment one, this method may further comprise the steps:

Step S101, obtain the trade name of commodity to be released.

Step S102, the picture name of current picture stored in the trade name of commodity to be released and the picture servers is carried out name-matches, confirm corresponding title similarity, the line ordering of going forward side by side.

The realization prerequisite of this step is the deployment of picture servers in the system, therefore, in this step, in fact also relates to the processing of picture servers side, and concrete treatment scheme is:

The current pairing picture of commodity of having issued in the picture servers storage issuing web site, wherein, picture servers is with the current picture name of having issued the trade name of commodity as the picture of correspondence.

Why picture name being carried out requirement, mainly is to consider in the subsequent treatment to carry out the picture screening with the degree of correlation of picture name and trade name that therefore, the title of picture need be named with the current trade name of having issued commodity.

Further, the current processing procedure of having issued the pairing picture of commodity in the picture servers storage issuing web site also comprises following screening process:

Picture servers is screened the current pairing picture of commodity of having issued in the issuing web site according to the information of the attribute information and the pairing commodity of picture of picture, abandons storing identical picture, and the excessive picture of the data volume of picture.

Through such screening process, can avoid storing the waste of the bigger storage space that picture brought of a large amount of identical pictures and data volume.

Step S103, according to title sequencing of similarity order from high to low, in picture servers, select the elementary to be confirmed picture of plurality of pictures as commodity to be released.

It is pointed out that when the title similarity that plurality of pictures is arranged simultaneously meets screening and requires, can further screen according to the picture attribute, maximum as selecting size, the picture that pixel is the highest etc.

The effect of above-mentioned step S102 and step S103 is in picture servers, to select the highest picture elementary to be confirmed of image content matching degree, as the alternative scope of final issue picture.Through such processing, can filter out the picture of a large amount of other commodity that have nothing to do, accurately screen scope.

Step S104, obtain the use amount statistical information of each elementary picture to be confirmed in issuing web site, the line ordering of going forward side by side.

Step S105, according to use amount statistical information ordering order from high to low, select the to be confirmed picture of one or more elementary picture to be confirmed as commodity to be released.

Wherein, the quantity of picture to be confirmed is less than the quantity of elementary picture to be confirmed.

The effect of above-mentioned step S104 and step S105 is on the basis of content match, further filters out by the picture that other sellers approved, such picture often has the characteristics that picture quality is good and the commodity resolution is high; Can be compared the advantage of other picture by the clear such picture of other a large amount of seller's use certificate, simultaneously, can be used by a large amount of sellers and prove that also this picture can not be a proprietary picture some or that several seller had; For example, the seller may issue some unique or personalized higher commodity pictures, and such picture can not used by other a large amount of seller; Therefore, can not chosen by above-mentioned steps, and; In practice, some seller can add the LOGO (sign) of self for the indicating self product in the commodity picture; Such picture can not be applied on other sellers' the product naturally, so above-mentioned steps can not chosen such picture yet; Through such processing; Can avoid choosing and picture that commodity are irrelevant, or commodity are relevant but because revised by personalization and can not be applied in the interference picture on these commodity, improved the accuracy that picture is selected.

Step S106, the tactful or affirmation indication according to affirmation are confirmed the issue picture of commodity to be released, and are treated the information of issuing commodity and issue in picture to be confirmed.

Before this step,, produced one or more pictures to be confirmed through step S101～S105; For such result to be confirmed, can directly show the user, select to confirm by the user; Promptly confirm, also can directly preset the corresponding strategy of confirming, confirm final result automatically by system according to this affirmation strategy according to user's affirmation indication; For example; Can set the highest picture to be confirmed of preferential selection picture quality as the issue picture, so as after issue displaying merchandise clearly, also can set the minimum picture to be confirmed of preferential selection picture size as the issue picture; So that improve commodity page open speed, make the buyer can open the commodity page more efficiently and carry out commodity shopping.

Concrete which kind of affirmation mode that adopts, and the content of the affirmation strategy that under the situation of preset affirmation strategy, sets all can be set and adjusted according to actual needs, and such variation does not influence the application's protection domain.

On the other hand, in the operation of reality,, what keyword to come the index commodity, could let more customers accurately find the commodity of oneself efficiently, also let sellers painstakingly with for commodity to be released.And in existing processing policy, for commodity the keyword that should select for use, the seller needs the energy of labor to go to consider; But, even so, sometimes; The but also indefinite user of being of the keyword keyword of searching for commonly used that the seller racks one's brains and figured out; Thereby, can not reach the effect of accurate index commodity, influence demonstration and sale.

Based on such problem; Further add keyword in the technical scheme that the application proposed and selected flow process, can be according to the trade name of commodity to be released, in conjunction with the quote amount of the pairing commodity of the core word of trade name to associative key; And the searching statistical information of associative key; Be the one or more keywords to be confirmed of commodity selection to be released, and, in keyword to be confirmed, confirm the keyword of commodity to be released according to confirming strategy or confirming indication; And the issue picture of the commodity of combine confirming to be released, treat the information of issue commodity and issue.

In concrete application scenarios, above-mentioned keyword selects the implementation strategy of flow process to comprise following two kinds:

Strategy one, according to the highest pairing commodity of a plurality of core words of the record quantity that strikes a bargain on the issuing web site to the amount of quoting of associative key and the searching statistical Information Selection keyword of one or more search engines, concrete treatment scheme is following:

(1) confirms a plurality of associative keys and the core word of the trade name of commodity to be released.

The extraction of core word mainly is for accurate lock-related commodity, for follow-up keyword extraction provides the selection foundation, avoids the interference in the follow-up keyword extraction process of other no underlying commodities.

The realization of associative key leaching process need depend on certain processing rule; The intelligence that comprises word splits, identification; And the vocabulary association, need in the trade name to be released that the user manually imports or other modes provide, extract crucial word, core vocabulary, or amplify out relevant vocabulary according to verbal association wherein; And will extract the result or associate the associative key of result as this trade name; In practical operation, for the range of choice of expanded keyword, the quantity of the associative key that trade name can be extracted or associate is normally a plurality of; The generation strategy of each associative key generation institute foundation then can be identical, also can differ from one another.

In concrete application scenarios, the generation strategy of associative key or generation quantity can be set and adjust according to actual needs, and such variation does not influence the application's protection domain.

(2) the conclusion of the business record quantity of pairing each commodity of the said core word of statistics in issuing web site is confirmed the quote amount of the highest a plurality of said commodity of said conclusion of the business record quantity to said associative key, the line ordering of going forward side by side.

In the processing of this step; Confirm that at first the pairing commodity of core word are as the screening scope; Therefrom be chosen in the highest a plurality of commodity of the record quantity that strikes a bargain on the issuing web site again as screening targets; According to the quote situation of these commodity to selected associative key, the number of times that is cited of associative key is added up, sort according to its amount of quoting.

Wherein, can set according to actual needs as the quantity of the highest commodity of the conclusion of the business record quantity of screening targets, the variation of such quantity can not influence the application's protection domain.

Through such processing; Can obtain the quote situation of each associative key in the higher commodity of relevant conclusion of the business record quantity; Such information is more suitable for the foundation as the temperature that is cited of confirming each associative key; Its resulting result also can be clear and definite the higher commodity of the relevant conclusion of the business record quantity of explanation to the favor degree of each associative key; The amount of quoting is high more, this associative key is described more by seller's approval, and the approval of buyer to the commodity of this keyword institute index then explained in the fast sale of commodity.

(3) according to the amount of quoting ordering order from high to low, select the elementary to be confirmed keyword of a plurality of associative keys as commodity to be released.

Processing through (2) and (3) two steps; Can in the associative key of original One's name is legion, reject the amount of quoting some vocabulary less and that quoted by the lower commodity of record quantity that strike a bargain; Even becoming keyword, such vocabulary can not make tangible contribution to merchandise sales or the success ratio of being searched for yet; Therefore, need avoid letting these vocabulary become the pairing keyword of commodity to be released.

Through above be the filtration of foundation with the amount of quoting; The range of choice of keyword is dwindled; And the associative key of the elementary keyword to be confirmed of conduct that this step kept all is to strike a bargain to write down the associative key that quantity is frequently quoted than higher dependent merchandise; The conclusion of the business of so pairing commodity of vocabulary record quantity is all than higher, and promptly audient colony is more guaranteed, with such vocabulary as keyword; Help the stable consumer group that the guide that commodity are clear and definite is given needs these commodity, for merchandise sales are given security.

The quantity that it is pointed out that elementary keyword to be confirmed can be set as required in advance, but this number needs is less than the quantity of initial associative key, could realize corresponding vocabulary screening like this.

(4), the volumes of searches of each elementary keyword to be confirmed is sorted according to the searching statistical information of elementary keyword to be confirmed in one or more search engines.

The processing of this step according to be elementary keyword to be confirmed in search engine by volumes of searches; Volumes of searches is big more, and promptly the attention of this vocabulary is high more, and the consumer group that maybe be corresponding is just big more; Therefore, this step is further with the searching statistical information of the search engine foundation as information sifting.

(5) according to volumes of searches ordering order from high to low, select the secondary to be confirmed keyword of one or more elementary keywords to be confirmed as commodity to be released.

Wherein, the quantity of secondary keyword to be confirmed is less than the quantity of elementary keyword to be confirmed.

Processing through (4) and (5) two steps; Some less vocabulary of volumes of searches in original elementary keyword to be confirmed, have further been rejected; And the vocabulary that volumes of searches is big is as secondary keyword to be confirmed, through above be the filtration of foundation with the volumes of searches, the range of choice of keyword is further dwindled; On the basis of the amount of quoting of the dependent merchandise of fast sale, further be aided with volumes of searches, the attention rate of the vocabulary that guarantees to be retained and to the contribution fiduciary level of merchandise sales.

The quantity that it is pointed out that secondary keyword to be confirmed can be set as required in advance, but this number needs is less than the quantity of elementary keyword to be confirmed, could realize corresponding vocabulary screening like this.

(6) the volumes of searches information of combined information in one or more search engines according to the information of secondary keyword to be confirmed and issuing web site sorts; And, select the to be confirmed keyword of one or more secondary keywords to be confirmed as commodity to be released according to volumes of searches ordering order from high to low.

Wherein, the quantity of keyword to be confirmed is less than the quantity of secondary keyword to be confirmed.

This step is aforementioned further screening through the vocabulary after the Screening Treatment; In search engine, in search procedure, except search secondary keyword to be confirmed, also further added the information of issuing web site; Thereby; Obtain the searching statistical information of secondary keyword to be confirmed under the relevant situation of issuing web site, thereby, be foundation with the search situation of secondary keyword to be confirmed in issuing web site; Further screen, be chosen in volumes of searches is the highest in the issuing web site one or more vocabulary as final keyword to be confirmed.

Wherein, It also can be that a plurality of, such quantity can be adjusted according to actual needs that the quantity of the final keyword of confirming to be confirmed can be one, if the quantity of the final keyword of setting to be confirmed is one; Then can carry out indirect assignment to this vocabulary; Promptly directly this vocabulary of setting is the keyword of commodity to be released, if the quantity of the final keyword of setting to be confirmed is a plurality of, then relates to further confirming and selection of subsequent step; In practical application, the variation of the quantity of keyword to be confirmed can't influence the application's protection domain.

Strategy two, according to quote amount and the searching statistical Information Selection keyword of the highest pairing commodity of a plurality of core words of the record quantity that strikes a bargain on the issuing web site to associative key, concrete treatment scheme is following:

With similar in the strategy one, the realization of this processing procedure need depend on certain processing rule equally, comprises that the intelligence of word splits, identification, and the vocabulary association, promptly generates associative key according to certain generation strategy.

(2) confirm that the quote amount of the highest pairing commodity of a plurality of core words of quantity to associative key, the line ordering of going forward side by side are write down in conclusion of the business on the issuing web site.

More than the processing of (1) to (3) similar with (1) of strategy in one to the processing of (3), in this no longer repeat specification.

(4), the volumes of searches of each elementary keyword to be confirmed is sorted according to the searching statistical information of elementary keyword to be confirmed in issuing web site.

(5) according to volumes of searches ordering order from high to low, select the to be confirmed keyword of one or more elementary keywords to be confirmed as commodity to be released.

Wherein, the quantity of keyword to be confirmed is less than the quantity of elementary keyword to be confirmed.

The prerequisite that realizes this strategy is the searching statistical information that self stores in the issuing web site; In such cases; Will no longer need be by third-party search engine; But directly carry out the further screening of associative key according to the searching statistical information in the issuing web site, the final keyword of confirming to be confirmed all is guaranteed in the conclusion of the business record quantity of institute's corresponding goods with on by search rate.

To sum up; This strategy is with the difference of strategy one; No longer by the statistical study of third party's search engine; But directly carry out the affirmation of keyword to be confirmed according to the searching statistical information in the issuing web site, and the quantity of keyword to be confirmed can be set according to actual needs and adjust equally, such variation can't influence the application's protection domain.

Through aforementioned processing, one or more keywords to be confirmed and picture to be confirmed have been produced, for such result to be confirmed; Can directly show the user, select to confirm, promptly confirm according to user's affirmation indication by the user; Also can directly preset the corresponding strategy of confirming, confirm the tactful final result that confirms according to this, for example; For the selection of picture, can set the highest picture to be confirmed of preferential selection picture quality as the issue picture, and keyword issued the most in the longest keyword of length; So that can clear displaying merchandise exactly after issue, also can set the minimum picture to be confirmed of preferential selection picture size as the issue picture, and keyword be issued the most in the shortest keyword of length; So that improve the convenient degree of commodity page open speed and buyer's browse commodities page; The buyer can be opened more efficiently and the browse commodities page carries out commodity shopping, and for keyword, it is the shortest then can to set preferential selection.

In order to further specify the technical scheme that the application embodiment is proposed, below in conjunction with concrete enforcement scene, the technical scheme that the application embodiment is proposed describes.

As shown in Figure 2, the schematic flow sheet of the network distribution method of the merchandise news under a kind of concrete application scenarios that is proposed for the application embodiment.In this application scenarios, the trade name of the commodity to be released that the seller imported is " complete manual wooden radio ", and corresponding processing procedure may further comprise the steps:

Step S201, seller import trade name.

For example, the trade name of input is " a complete manual wooden radio ".

After this step was accomplished, system carried out the screening process of keyword and picture simultaneously, and the application embodiment describes respectively, and is at first following to the key word screening process description:

Step S202, system confirm core word and a plurality of effective associative key according to the trade name of commodity to be released.

System extracts core word " radio ", and the relevant commodity of locking " radio " are as the object of subsequent treatment, for follow-up keyword extraction provides the selection foundation, avoids the interference in the follow-up keyword extraction process of other no underlying commodities.

The intelligence that the realization of this step depends on word splits, identification; And processing policy such as vocabulary association; In the trade name of commodity to be released, extract crucial word, core vocabulary, or amplify out relevant vocabulary, in the present embodiment according to verbal association wherein; According to the trade name of " complete manual wooden radio ", confirmable associative key is exemplified below:

Radio, wooden radio, complete manual radio, full hand work, complete manual woodwork, complete manual wooden radio, radio, magno radio, electronic product, wooden electronic product or the like.

Above-mentioned associative key has plenty of word or the core vocabulary that directly in trade name, extracts; Has plenty of the vocabulary of amplifying according to description association wherein; Has plenty of the word that translation obtains according to relative words; It is different according to strategy that each associative key produces, and the quantity of generation also can be adjusted according to actual needs, and such variation does not influence the application's protection domain.

Step S203, according to the conclusion of the business of issuing web site record quantity statistics information; Choose the highest a plurality of commodity of record quantity that strike a bargain in core word " radio " the institute corresponding goods; The amount of quoting to above-mentioned associative key in these commodity is sorted, and the associative key that extracts the amount of quoting rank preceding 5 carries out follow-up screening.

At first, confirm the conclusion of the business record quantity rank of pairing each commodity of core word " radio " through the record quantity statistics information that strikes a bargain.Marketing information within the time interval that the record of the conclusion of the business here quantity statistics information is on the issuing web site to be added up, for example: nearest one month or nearest 1 year etc.Concrete time interval selective rule can confirm according to actual needs that such variation does not influence protection scope of the present invention.

Then, choose the highest a plurality of commodity of record quantity that wherein strike a bargain, add up the quote situation of these commodity respectively for above-mentioned each associative key.

Such processing only will strike a bargain and write down the foundation of the bigger dependent merchandise of quantity as follow-up screening, and the less dependent merchandise of record quantity that will strike a bargain is eliminated, and avoids such commodity that follow-up statistical conditions are produced and disturbs.

At last, choose 5 the highest associative keys of the amount of quoting and carry out follow-up screening.

Through this step, the vocabulary that the amount of quoting is less is eliminated, and only keeps preceding 5 vocabulary of rank and carries out follow-up screening as alternative, has further dwindled the scope of follow-up key word screening.

Processing through this step; Some less vocabulary of the amount of quoting in fast-selling dependent merchandise in the associative key of original One's name is legion, have been rejected; Only keeping and quote bigger vocabulary, dwindled the range of choice of keyword, serves as the screening foundation with the amount of quoting of fast-selling dependent merchandise; Help the stable consumer group that the guide that commodity are clear and definite is given needs these commodity, for merchandise sales are given security.

The quantity that it is pointed out that the vocabulary that the rank that keeps in this step is forward can be adjusted as required, is decided to be 5 in this step and differ, and the numeral in this step is described just for the ease of explanation, and can not influence the application's protection domain.

Step S204, the vocabulary of screening is carried out the volumes of searches analysis in search engine, sort according to volumes of searches, the vocabulary that extracts rank preceding 3 carries out follow-up screening.

In concrete application scenarios; The obtain manner of the volumes of searches information in the search engine can be confirmed according to actual needs; For example; Can set up getting in touch of native system and search engine Information Statistics backstage, directly obtain searching statistical information that time interval is interior in this Information Statistics backstage, and therefrom filter out the searching statistical information of above-mentioned vocabulary.

Different with last step, the sort by of this step is the volumes of searches statistics of each vocabulary in search engine, and volumes of searches is big more; Promptly the attention of this vocabulary is high more; The consumer group that maybe be corresponding is just big more, therefore, and through the screening of this step; Can further confirm the higher vocabulary of search attention rate, thus the range of choice of further dwindling keyword.

In this step; It also can be that a plurality of search engines carry out Conjoint Analysis that the search engine that carries out the volumes of searches analysis can be one; Thereby make searching statistical information more comprehensive; For example: the search engine of quoting *** and *** simultaneously carries out the Syndicating search analysis, and concrete applied search engine can be set and adjust, and the value volume and range of product of concrete search engine changes the protection domain that can't influence the application.

The quantity that it is pointed out that the vocabulary that the rank that keeps in this step is forward can be adjusted equally as required, is decided to be 3 in this step and differ, and the numeral in this step is described just for the ease of explanation, and can not influence the application's protection domain.

Step S205, vocabulary and the information of issuing web site of screening is combined into the retrieval phrase, in search engine, this retrieval phrase is carried out the volumes of searches analysis, sort the highest vocabulary of extraction rank according to volumes of searches.

In concrete application scenarios, the obtain manner of the volumes of searches information of retrieval phrase can be confirmed according to actual needs in the search engine, for example:

(1) directly obtains the search information of retrieving phrase

Can set up getting in touch of native system and search engine Information Statistics backstage, directly obtain searching statistical information that time interval is interior in this Information Statistics backstage, and therefrom filter out the searching statistical information of above-mentioned retrieval phrase.

(2) split the retrieval phrase, obtain search information step by step

Set up getting in touch of native system and search engine Information Statistics backstage; Directly obtain searching statistical information that time interval is interior in this Information Statistics backstage, at first, filter out the searching statistical information of a speech in the retrieval phrase; Because " retrieval phrase=associative key+releasing website information "; So, can obtain the searching statistical information of associative key earlier, the more further screening searching statistical information relevant therefrom with releasing website information; Certainly; Also can obtain the searching statistical information relevant with releasing website information earlier, therefrom further screen the relevant searching statistical information of associative key again, the variation of concrete order can't influence protection scope of the present invention.

The effect of handling like this is further the scope of searching statistical is accurate to the scope relevant with issuing web site; Thereby, obtain the search information of this vocabulary in issuing web site because the seller be concerned about most be certainly commodity in issuing web site by degree of concern; And because the commodity that can not directly find the seller from other websites and issued; Perhaps the effect of publicity is also not obvious, so the seller then can not be concerned about for the degree of concern of vocabulary in other websites very much; The hunting zone is focused on issuing web site more accurately more meet purpose and the original intention that the seller selects keyword, more can realize seller's interests.

The implementation that this step is concrete can be when a vocabulary is analyzed, adds the network address of issuing web site, both is made up as information to be retrieved, thereby obtain corresponding results.

The quantity that it is pointed out that the vocabulary that the rank that keeps in this step is forward can be adjusted equally as required, is decided to be 1 in this step and differ, and the numeral in this step is described just for the ease of explanation, and can not influence the application's protection domain.

And, if the The selection result quantity of this step of setting is 1, so; Can confirm directly that then this vocabulary is final keyword, also can this vocabulary be shown to the user, confirm by the user; And if the The selection result quantity of this step of setting then offers the user with the vocabulary that filters out to elect greater than 1, the user can select one of them as final keyword; Also can select a plurality of keywords that become simultaneously, concrete quantity and selection strategy can be adjusted as required.

Clearer for what explain, select in the present embodiment to carry out confirming of keyword by the mode that the user confirms, therefore, further execution in step S206.

Step S206, The selection result is shown to the user as keyword to be confirmed, supplies the user to select.

So far, the screening process of keyword finishes, and finishes the back in the picture screening process and is agreed to select to confirm and the information issue by the user.

Below, specifying the picture screening process, this screening process and key word screening process are parallel; And need realize by picture servers; Therefore, need be in the good picture concerned of picture concerned server stores, these pictures carry out file designation by trade name and store.

Step S207, according to trade name, in picture servers, confirm to have the picture of picture concerned title.

The processing in this step can be carried out according to the core word in the trade name equally.

Step S208, the picture name of current picture stored in trade name and the picture servers is carried out name-matches, confirm corresponding title similarity.

In the application scenarios of reality; The title similarity can be calculated according to the characters matching degree of picture name and trade name, and in order to reach better screening effect, the intelligence that also can add relative words splits, identification; And processing policy such as vocabulary association; Thereby, realizing better title extendability, the picture concerned of avoiding causing according to different naming standards is leaked choosing.

Step S209, select the highest plurality of pictures of title similarity as elementary picture to be confirmed.

Through above-mentioned processing, can commodity be mated the highest picture of possibility and screen, and when the title similarity that plurality of pictures is arranged simultaneously is the highest, can further screen according to the picture attribute, maximum as selecting size, the picture that pixel is the highest etc.

And the quantity of the final elementary picture of selecting to be confirmed can be adjusted equally as required, and the variation of concrete quantity can't influence protection scope of the present invention.

Step S210, the use amount of elementary picture to be confirmed in issuing web site sorted.

Step S211,2 the highest pictures of selection use amount.

Through above-mentioned processing, can the picture that use amount is the highest in commodity be screened, wherein, the final picture number of selecting can be adjusted equally as required, and is not necessarily 2 in this step.

In the application scenarios of reality, owing to more than 1 of The selection result possibility, so, need further select to confirm execution in step S212 by the user.

Step S212, the picture that screening is obtained are integrated demonstration, supply the user to select.

So far, the screening of picture and keyword is all accomplished, and is shown to the user, execution in step S213.

Step S213, seller select the final one or more keywords confirmed and picture as merchandise news in keyword that shows and picture option.

Concrete demonstration situation is as shown in Figure 3.

Step S214, seller issue merchandise news.

Further,, can in system as shown in Figure 4, carry out alternately, realize handling accordingly for above-mentioned treatment scheme.

On the other hand, the application embodiment also provides a kind of Web publishing system of merchandise news, and its schematic flow sheet is as shown in Figure 5, comprises the Web publishing equipment 51 and picture servers 52 of merchandise news:

The Web publishing equipment 51 of merchandise news; Be used for trade name according to commodity to be released; In picture servers 52; Select the elementary to be confirmed picture of the highest plurality of pictures of the picture name and the matching degree of trade name, therefrom be chosen in the to be confirmed picture of one or more the highest elementary picture to be confirmed of use amount use amount in the issuing web site again, and indicate according to confirming strategy or confirming as commodity to be released as commodity to be released; In picture to be confirmed, confirm the issue picture of commodity to be released, treat the information of issue commodity and issue;

Picture servers 52 is connected with the Web publishing equipment 51 of merchandise news, is used for storing the current pairing picture of commodity of having issued of issuing web site, and with the current picture name of having issued the trade name of commodity as the picture of correspondence.

Wherein, further as shown in Figure 6, the structural representation of the Web publishing equipment of a kind of merchandise news that is proposed for the application embodiment comprises:

Acquisition module 511 is used to obtain the trade name of commodity to be released;

Similarity screening module 512; Be connected with acquisition module 511; The trade name of the commodity to be released that are used for acquisition module 511 is obtained and the picture name of picture servers 52 current picture stored are carried out name-matches; Confirm corresponding title similarity, and select the elementary to be confirmed picture of the highest plurality of pictures of title similarity as commodity to be released;

Use amount screening module 513; Be connected with similarity screening module 512; Be used for obtaining the use amount statistical information of each elementary picture to be confirmed at issuing web site; And select the to be confirmed picture of one or more the highest elementary picture to be confirmed of use amount as commodity to be released, wherein, the quantity of picture to be confirmed is less than the quantity of elementary picture to be confirmed;

Release module 514; Be connected with use amount screening module 513; Be used in use amount screening module 513 selected pictures to be confirmed, confirming the keyword and the picture of commodity to be released, and treating the information of issuing commodity and issue according to affirmation strategy or affirmation indication.

Further; This equipment also comprises keyword selection module 515; Be connected with acquisition module 511, the trade name of the commodity to be released that are used for being obtained according to acquisition module 511 is in conjunction with the quote amount of the pairing commodity of the core word of trade name to associative key; And the searching statistical information of associative key, be the one or more keywords to be confirmed of commodity selection to be released.

In such cases; Release module 514 selects module 515 to be connected with keyword; Be used for according to confirming strategy or confirming indication; Select to confirm in the module 515 selected keywords to be confirmed the keyword of commodity to be released at keyword, and combine the issue picture of definite commodity to be released, treat the information of issue commodity and issue.

Further; This equipment also comprises module 516 is set; Select module 515 to be connected with similarity screening module 512, use amount screening module 513 and keyword; Be used to be provided with the quantity of similarity screening module 512 and each rank picture to be confirmed of use amount screening module 513 needs selection, and the quantity of keyword selection strategy with each rank keyword to be confirmed that needs to select of module 515 selected in keyword.

Wherein, When being set, module 516 the keyword selection strategy is set for the pairing commodity of core word of trade name in according to issuing web site during to the searching statistical Information Selection keyword of the amount of quoting of associative key and one or more search engines; The quantity that module 516 is provided with the keyword elementary to be confirmed, secondary keyword to be confirmed and the keyword to be confirmed that need selection is set; Wherein, The quantity of secondary keyword to be confirmed is less than the quantity of elementary keyword to be confirmed, and the quantity of keyword to be confirmed is less than the quantity of secondary keyword to be confirmed

Keyword selects module 515 to confirm a plurality of associative keys and the core word of the trade name of the commodity to be released that acquisition module 511 is obtained;

The conclusion of the business record quantity of pairing each commodity of the module 515 said core words of statistics in issuing web site selected in keyword; Confirm the quote amount of the highest a plurality of said commodity of said conclusion of the business record quantity, and select the elementary to be confirmed keyword of the highest a plurality of associative keys of the amount of quoting as commodity to be released to said associative key;

Keyword selects module 515 according to the searching statistical information of elementary keyword to be confirmed in one or more search engines, selects the secondary to be confirmed keyword of the highest one or more elementary keyword to be confirmed of volumes of searches as commodity to be released;

Keyword selects module 515 to sort according to the volumes of searches information of combined information in one or more search engines of the information of secondary keyword to be confirmed and issuing web site, selects the to be confirmed keyword of the highest one or more secondary keyword to be confirmed of volumes of searches as commodity to be released.

On the other hand; When be provided with module 516 be provided with the keyword selection strategy for according to the pairing commodity of the core word of the trade name in the issuing web site to the amount of quoting of associative key during with searching statistical Information Selection keyword; Module 516 is set the keyword elementary to be confirmed of needs selection and the quantity of keyword to be confirmed are set; When wherein, the quantity of keyword to be confirmed is less than the quantity of elementary keyword to be confirmed

Keyword selects module 515 to confirm a plurality of associative keys and the core word of the trade name of the commodity to be released that acquisition module is obtained;

Keyword selects module 515 according to the searching statistical information of elementary keyword to be confirmed in issuing web site, selects the to be confirmed keyword of the highest one or more elementary keyword to be confirmed of volumes of searches as commodity to be released.

On the other hand, the application embodiment also provides a kind of picture servers, and its structural representation is as shown in Figure 7, comprising:

Memory module 521 is used for storing the current pairing picture of commodity of having issued of issuing web site;

Name module 522 is connected with memory module 521, the picture name of the picture of the correspondence that is used for the current trade name of having issued commodity is stored as memory module.

Further; This picture servers also comprises screening module 523; Be connected with memory module 521, be used for information, the current pairing picture of commodity of having issued in the issuing web site is screened according to the attribute information and the pairing commodity of picture of picture; And when The selection result was identical picture, the indication memory module abandoned storing identical picture.

Through the description of above embodiment, those skilled in the art can be well understood to the application embodiment and can realize through hardware, also can realize by the mode that software adds necessary general hardware platform.Based on such understanding; The technical scheme of the application embodiment can be come out with the embodied of software product, this software product can be stored in a non-volatile memory medium (can be CD-ROM, USB flash disk; Portable hard drive etc.) in; Comprise some instructions with so that computer equipment (can be personal computer, server, the perhaps network equipment etc.) carry out the described method of the application each embodiment of embodiment.

It will be appreciated by those skilled in the art that accompanying drawing is the synoptic diagram of a preferred embodiment, module in the accompanying drawing or flow process might not be that enforcement the application embodiment is necessary.

It will be appreciated by those skilled in the art that the module in the device among the embodiment can be distributed in the device of embodiment according to the embodiment description, also can carry out respective change and be arranged in the one or more devices that are different from present embodiment.The module of the foregoing description can be merged into a module, also can further split into a plurality of submodules.

Above-mentioned the application embodiment sequence number is not represented the quality of embodiment just to description.

More than the disclosed several specific embodiments that are merely the application embodiment, still, the application embodiment is not limited thereto, any those skilled in the art can think variation all should fall into the protection domain of the application embodiment.

Claims

1. the network distribution method of a merchandise news is characterized in that, may further comprise the steps:

2. the method for claim 1 is characterized in that,

Said picture servers is stored the current pairing picture of commodity of having issued in the said issuing web site, and wherein, said picture servers is with the said current picture name of having issued the trade name of commodity as the picture of correspondence.

3. method as claimed in claim 2 is characterized in that, said picture servers is stored the current pairing picture of commodity of having issued in the said issuing web site, also comprises:

4. the method for claim 1 is characterized in that, also comprises:

5. method as claimed in claim 4; It is characterized in that; Said trade name according to commodity to be released, in conjunction with the quote amount of the pairing commodity of the core word of said trade name to associative key, and the searching statistical information of associative key; Be the one or more keywords to be confirmed of said commodity selection to be released, be specially:

6. method as claimed in claim 4; It is characterized in that; Said trade name according to commodity to be released, in conjunction with the quote amount of the pairing commodity of the core word of said trade name to associative key, and the searching statistical information of associative key; Be the one or more keywords to be confirmed of said commodity selection to be released, be specially:

7. the Web publishing equipment of a merchandise news is characterized in that, comprising:

Release module; Be connected with said use amount screening module; Be used in the selected picture to be confirmed of said use amount screening module, confirming the issue picture of said commodity to be released, and the information of said commodity to be released being issued according to confirming strategy or confirming indication.

8. equipment as claimed in claim 7; It is characterized in that, also comprise keyword selection module, be connected with said acquisition module; The trade name of the commodity to be released that are used for obtaining according to said acquisition module; In conjunction with the quote amount of the pairing commodity of the core word of said trade name to associative key, and the searching statistical information of associative key, be the one or more keywords to be confirmed of said commodity selection to be released;

9. equipment as claimed in claim 8; It is characterized in that; Also comprise module is set; Select module to be connected with said similarity screening module, said use amount screening module and said keyword, be used to be provided with the quantity of each rank picture to be confirmed that said similarity screening module and said use amount screening module need select, and the quantity of keyword selection strategy with each rank keyword to be confirmed that needs to select of module selected in said keyword.

10. equipment as claimed in claim 9; It is characterized in that; When the said module that is provided with is provided with the keyword selection strategy for according to the pairing commodity of the core word of trade name described in the issuing web site during to the searching statistical Information Selection keyword of the amount of quoting of associative key and one or more search engines; Said the quantity that module is provided with keyword elementary to be confirmed, secondary keyword to be confirmed and keyword to be confirmed that need to select is set, wherein, the quantity of said secondary keyword to be confirmed is less than the quantity of said elementary keyword to be confirmed; The quantity of said keyword to be confirmed is less than the quantity of said secondary keyword to be confirmed

11. equipment as claimed in claim 9; It is characterized in that; When said be provided with module be provided with the keyword selection strategy for according to the pairing commodity of the core word of the said trade name in the said issuing web site to the amount of quoting of associative key during with searching statistical Information Selection keyword, the said module that is provided with is provided with the keyword elementary to be confirmed that needs to select and the quantity of keyword to be confirmed, wherein; The quantity of said keyword to be confirmed is during less than the quantity of said elementary keyword to be confirmed

12. a picture servers is characterized in that, comprising:

13. picture servers as claimed in claim 12; It is characterized in that, also comprise screening module, be connected with said memory module; Be used for information according to the attribute information and the pairing commodity of picture of picture; The current pairing picture of commodity of having issued in the said issuing web site is screened, and when The selection result is identical picture, indicate said memory module to abandon storing said identical picture.

14. the Web publishing system of a merchandise news is characterized in that, comprises the Web publishing equipment and the picture servers of merchandise news: