CN102333239B - The display packing of interactive digital television advertisement - Google Patents
The display packing of interactive digital television advertisement Download PDFInfo
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- CN102333239B CN102333239B CN201110293485.4A CN201110293485A CN102333239B CN 102333239 B CN102333239 B CN 102333239B CN 201110293485 A CN201110293485 A CN 201110293485A CN 102333239 B CN102333239 B CN 102333239B
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Abstract
The invention discloses the display packing of a kind of interactive digital television advertisement, will solve the technical problem that it is to avoid affecting user normally to watch TV programme, by user operation, add up reception.The present invention is by the following technical solutions: the display packing of a kind of interactive digital television advertisement, comprises the following steps: one, opening Set Top Box, the advertisement display module in Set Top Box initializes and detects renewal；Two, Set Top Box detects renewal in real time, and updates ad data；Three, advertisement shows on a digital television.Compared with prior art, employing small advertisement figure links the mode of the specific descriptions of this advertisement, solve above-mentioned contradiction, user operation can be passed through simultaneously, add up reception, by this advertising function, solve operation and large information capacity delivery demand and the Min. of advertisement are reduced acquirement doulbe-sides' victory between the interference watching user, and can be by the statistical analysis to user click condition, it is simple to improve, to reach more preferable effect of advertising.
Description
Technical field
The present invention relates to a kind of digital set-top box field, particularly relate to the display packing of a kind of interactive digital television advertisement receiving operator's front end system ad data.
Background technology
Current existing advertisement technology, the very flexible to the control of advertisement, in brief, if the picture of advertisement is relatively big, just have impact on user and normally watch TV programme；According to less advertising pictures, can not well pass on the most again the particular content of advertisement, and figure sector-meeting is superimposed upon in TV image, also cannot learn the reception of user.
Summary of the invention
It is an object of the invention to provide the display packing of a kind of interactive digital television advertisement, will solve the technical problem that it is to avoid affecting user normally to watch TV programme, by user operation, add up reception.
The present invention is by the following technical solutions: the display packing of a kind of interactive digital television advertisement, comprises the following steps: one, opening Set Top Box, the advertisement display module in Set Top Box initializes and detects renewal；Two, Set Top Box detects renewal in real time, and updates ad data；Three, advertisement shows on a digital television.
Advertisement display module in Set Top Box of the present invention initializes and detects renewal and comprises the following steps, one, advertisement display module initialize；Two, Set Top Box detection renewal detection module selects start detection to update；Three, detection module detection network information table is updated；Three, the version updating detection module detection network information table needs to update；Four, receiver module sends and receives material mapping table and the request of data of material content table；Five, receiver module receives material mapping table and material content table, and material mapping table and material content table is stored in the ad data in FLASH memory module；Six, television for play program.
Set Top Box of the present invention detection updates detection module non-selected start detection and updates, then television for play program.
The version of renewal detection module of the present invention detection network information table need not update, then television for play program.
Set Top Box of the present invention detects renewal in real time, and updates ad data and comprise the following steps: one, the advertisement display module of Set Top Box sends the request receiving ad data；Two, advertisement filter module receives and filtering advertising data；Three, the ad data to be received such as receiver module；Four, the ad data received is analyzed according to protocol specification, described protocol specification is made up of the correlating method between the advertising pictures in advertisement, word and the data form of advertisement position information content and data, obtains ad content table segment (NITSECTION)；Five, the advertisement module of Set Top Box judges that the version of network information table (NIT tables of data) updates；Six, the advertisement module of Set Top Box receives material mapping (CMT) table；Seven, the advertisement module of Set Top Box receives material content (CFT) table；Eight, the advertisement module of Set Top Box updates ad data；Nine, step 3 is returned.
The advertisement module of Set Top Box of the present invention judges that the version of network information table (NIT tables of data) does not updates, then the advertisement module of Set Top Box carries out CRC check to the FLASH data being stored in the FLASH memory module within Set Top Box, verify wrong, then enter step 6.
The advertisement module of Set Top Box of the present invention carries out CRC check to FLASH data, verifies errorless, then return step 3.
Advertisement of the present invention shows and comprises the following steps on a digital television, one, user watch channel program；Two, the advertisement module of Set Top Box detects currently viewing channel program advertisement；Three, the advertisement module of Set Top Box shows advertising pictures at currently viewing channel program；Four, advertisement module judges that user clicks through and checks concrete ad content；Five, the advertisement module of Set Top Box closes the audio frequency of currently viewing channel program, the advertisement module ads lock place frequency of Set Top Box, the advertisement module display link advertisement display box of Set Top Box；Six, the frequency of the advertisement of the advertisement module locking link of Set Top Box, the advertisement module of Set Top Box sends advertisement data request to the front end Advertisement Server of operator；Seven, advertisement filter module receives advertisement data request, the data structure that the data received specified according to protocol specification is byte-by-byte to be analyzed with host-host protocol, obtaining the ad data of advertisement related content therein, the ad data after obtaining is sent to advertisement display module；Eight, advertisement display module receives ad data, demonstrates concrete ad content on a television set.
User of the present invention does not enters into and checks concrete ad content, then the advertisement module of Set Top Box waits brief advertisement time-out, and the waiting time is 30 seconds, returns the currently viewing channel program of user.
Of the present invention demonstrating concrete ad content on a television set, user operates, and returns currently viewing channel program, is set as later link advertisement, returns step 6 or is set as previous connection advertisement, returns step 6.
The present invention is compared with prior art, employing small advertisement figure links the mode of the specific descriptions of this advertisement, solve above-mentioned contradiction, user operation can be passed through simultaneously, add up reception, by this advertising function, solve operation and large information capacity delivery demand and the Min. of advertisement are reduced acquirement doulbe-sides' victory between the interference watching user, and can be by the statistical analysis to user click condition, it is simple to improve, to reach more preferable effect of advertising.
Accompanying drawing explanation
Fig. 1 is the flow chart of the present invention.
Fig. 2 be the present invention start shooting detection update flow chart.
Fig. 3 is the flow chart that the present invention detects renewal in real time.
Fig. 4 is the flow chart that advertisement of the present invention shows on a digital television.
Detailed description of the invention
Below in conjunction with embodiment, technical scheme is described in further detail.
As it is shown in figure 1, the display packing of the interactive digital television advertisement of the present invention, comprise the following steps: one, opening Set Top Box, the advertisement display module in Set Top Box initializes and detects renewal；Two, Set Top Box detects renewal in real time, and updates ad data；Three, advertisement shows on a digital television.
Comprise the following steps as in figure 2 it is shown, the advertisement display module in described Set Top Box initializes and detect renewal, one, advertisement display module initialize；Two, Set Top Box detection updates whether detection module selects start detection to update, and is to enter step 3, otherwise enters step 6；Three, detection module detection network information table NIT tables of data is updated；Three, the version of renewal detection module detection network information table NIT tables of data is the need of renewal, is to enter step 4, otherwise enters step 6；Four, receiver module sends and receives material mapping CMT table and the request of data of material content CFT table；Five, receiver module receives material and maps CMT table and material content CFT table, and material maps CMT table and material content CFT table is stored in the ad data in FLASH memory module；Six, television for play program.
Described NIT tables of data is network information table, and for describing the situation of whole network, this network information table includes that the frequency of network is distributed and comprises programme information, the title of this network and operator's informaiton in relevant parameter, this network.
Described material maps CMT table, for the mapping relations between data stream and the material of picture-text advertisement and advertising scenarios, location advertising are described.
Described material content CFT table, for transmitting each material content substance of advertisement.
As it is shown on figure 3, described Set Top Box detects renewal in real time, and update ad data and comprise the following steps: one, the advertisement display module of Set Top Box sends the request receiving ad data；Two, advertisement filter module receives and filtering advertising data；Three, the ad data to be received such as receiver module；Four, being analyzed according to protocol specification by the ad data received, described protocol specification is made up of the correlating method between the advertising pictures in advertisement, word and the data form of advertisement position information content and data, obtains ad content table segment NITSECTION；Five, the advertisement module of Set Top Box judges that the version of network information table NIT tables of data updates the most, it is to enter step 6, otherwise the advertisement module of Set Top Box is circulated redundancy CRC check to the FLASH data being stored in the FLASH memory module within Set Top Box, verify the most wrong, it is to enter step 6, otherwise returns step 3；Six, the advertisement module of Set Top Box receives material mapping CMT table；Seven, the advertisement module of Set Top Box receives material content CFT table；Eight, the advertisement module of Set Top Box updates ad data；Nine, step 3 is returned.
Described NIT table segment NITSECTION is that network information table may be decomposed into multiple segmentation during actual transmissions and is transmitted, and a segmentation is as a table segment.
As shown in Figure 4, described advertisement shows and comprises the following steps on a digital television, one, user watch channel program；Two, the advertisement module of Set Top Box detects whether currently viewing channel program has advertisement, has, enters next step, without then returning step one；Three, the advertisement module of Set Top Box shows advertising pictures at currently viewing channel program；Four, advertisement module judges whether user clicks through and checks concrete ad content, is to enter step 5, and otherwise the advertisement module of Set Top Box waits brief advertisement time-out, and the waiting time is 30 seconds, returns the currently viewing channel program of user；Five, the advertisement module of Set Top Box closes the audio frequency of currently viewing channel program, the advertisement module ads lock place frequency of Set Top Box, described frequency is in digital television transmission system, digital information is modulated onto above different frequencies, and have specific parameter, these specific frequencies are referred to as frequency, the advertisement module display link advertisement display box of Set Top Box；Six, the frequency of the advertisement of the advertisement module locking link of Set Top Box, the advertisement module of Set Top Box sends advertisement data request to operator's front end Advertisement Server；Seven, advertisement filter module receives advertisement data request, the data structure that the data received specified according to protocol specification is byte-by-byte to be analyzed with host-host protocol, after obtaining the ad data of advertisement related content therein, this ad data is sent to advertisement display module；Eight, advertisement display module receives ad data, demonstrate concrete ad content on a television set, described demonstrate concrete ad content on a television set, user carries out operation and exits the advertising pictures currently viewing channel program of return, be set as later link advertisement or be set as previous connection advertisement, and returns step 6.
Claims (9)
1. a display packing for interactive digital television advertisement, comprises the following steps: one, opening Set Top Box, the advertisement display module in Set Top Box initializes and detects renewal；Two, Set Top Box detects renewal in real time, and updates ad data；Three, advertisement shows on a digital television；Described advertisement shows and comprises the following steps on a digital television, one, user watch channel program；Two, the advertisement module of Set Top Box detects currently viewing channel program advertisement；Three, the advertisement module of Set Top Box shows advertising pictures at currently viewing channel program；Four, advertisement module judges that user clicks through and checks concrete ad content；Five, the advertisement module of Set Top Box closes the audio frequency of currently viewing channel program, the advertisement module ads lock place frequency of Set Top Box, the advertisement module display link advertisement display box of Set Top Box；Six, the frequency of the advertisement of the advertisement module locking link of Set Top Box, the advertisement module of Set Top Box sends advertisement data request to the front end Advertisement Server of operator；Seven, advertisement filter module receives advertisement data request, the data structure that the data received specified according to protocol specification is byte-by-byte to be analyzed with host-host protocol, obtaining the ad data of advertisement related content therein, the ad data after obtaining is sent to advertisement display module；Eight, advertisement display module receives ad data, demonstrates concrete ad content on a television set.
The display packing of interactive digital television advertisement the most according to claim 1, it is characterised in that: the advertisement display module in described Set Top Box initializes and detects renewal and comprises the following steps, one, advertisement display module initialize；Two, Set Top Box detection renewal detection module selects start detection to update；Three, detection module detection network information table (NIT tables of data) is updated；Three, the version updating detection module detection network information table (NIT tables of data) needs to update；Four, receiver module sends and receives material mapping (CMT) table and the request of data of material content (CFT) table；Five, receiver module receives material mapping (CMT) table and material content (CFT) table, and material mapping (CMT) table and material content (CFT) table is stored in the ad data in FLASH memory module；Six, television for play program.
The display packing of interactive digital television advertisement the most according to claim 2, it is characterised in that: the detection of described Set Top Box updates detection module non-selected start detection and updates, then television for play program.
The display packing of interactive digital television advertisement the most according to claim 3, it is characterised in that: the version of described renewal detection module detection network information table (NIT tables of data) need not update, then television for play program.
The display packing of interactive digital television advertisement the most according to claim 4, it is characterised in that: described Set Top Box detects renewal in real time, and updates ad data and comprise the following steps: one, the advertisement display module of Set Top Box sends the request receiving ad data；Two, advertisement filter module receives and filtering advertising data；Three, the ad data to be received such as receiver module；Four, the ad data received is analyzed according to protocol specification, described protocol specification is made up of the correlating method between the advertising pictures in advertisement, word and the data form of advertisement position information content and data, obtains ad content table segment (NITSECTION)；Five, the advertisement module of Set Top Box judges that the version of network information table (NIT tables of data) updates；Six, the advertisement module of Set Top Box receives material mapping (CMT) table；Seven, the advertisement module of Set Top Box receives material content (CFT) table；Eight, the advertisement module of Set Top Box updates ad data；Nine, step 3 is returned.
The display packing of interactive digital television advertisement the most according to claim 5, it is characterized in that: the advertisement module of described Set Top Box judges that the version of network information table (NIT tables of data) does not updates, then the advertisement module of Set Top Box carries out CRC check to the FLASH data being stored in the FLASH memory module within Set Top Box, verify wrong, then enter step 6.
The display packing of interactive digital television advertisement the most according to claim 6, it is characterised in that: the advertisement module of described Set Top Box carries out CRC check to FLASH data, verifies errorless, then return step 3.
The display packing of interactive digital television advertisement the most according to claim 1, it is characterized in that: described user does not enters into and checks concrete ad content, then the advertisement module of Set Top Box waits brief advertisement time-out, and the waiting time is 30 seconds, returns the currently viewing channel program of user.
The display packing of interactive digital television advertisement the most according to claim 8, it is characterized in that: described demonstrate concrete ad content on a television set, user carries out operation and exits advertising pictures and return currently viewing channel program, be set as later link advertisement or be set as previous link advertisement and return step 6.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201110293485.4A CN102333239B (en) | 2011-09-30 | 2011-09-30 | The display packing of interactive digital television advertisement |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201110293485.4A CN102333239B (en) | 2011-09-30 | 2011-09-30 | The display packing of interactive digital television advertisement |
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| CN102333239A CN102333239A (en) | 2012-01-25 |
| CN102333239B true CN102333239B (en) | 2016-08-03 |
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| CN201110293485.4A Expired - Fee Related CN102333239B (en) | 2011-09-30 | 2011-09-30 | The display packing of interactive digital television advertisement |
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Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102572527B (en) * | 2012-02-24 | 2016-04-20 | 深圳创维数字技术有限公司 | A kind of method of Information issued, system and relevant device |
| CN103297841A (en) * | 2012-03-02 | 2013-09-11 | 北京四达时代软件技术股份有限公司 | Advertisement-displaying method and device of digital set-top box |
| US10104447B2 (en) * | 2012-06-19 | 2018-10-16 | Saturn Licensing Llc | Extensions to trigger parameters table for interactive television |
| CN103618970A (en) * | 2013-11-05 | 2014-03-05 | 深圳市同洲电子股份有限公司 | Program playing method |
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| CN1929584A (en) * | 2006-09-22 | 2007-03-14 | 深圳创维－Rgb电子有限公司 | Method for real-time updating of digital media terminal advertising contents |
| CN101777294A (en) * | 2010-03-05 | 2010-07-14 | 四川长虹电器股份有限公司 | Method for sending, transmission and reception of digital television advertisement |
| CN101980522A (en) * | 2010-10-13 | 2011-02-23 | 福建新大陆通信科技股份有限公司 | Method for realizing video advertisement based on digital set top box boot |
| CN102158753A (en) * | 2011-02-24 | 2011-08-17 | 深圳创维数字技术股份有限公司 | Digital television receiving terminal and advertisement data processing method thereof |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9357155B2 (en) * | 2007-07-26 | 2016-05-31 | The Directv Group, Inc. | Method and system for generating row advertising in a program guide |
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Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN1929584A (en) * | 2006-09-22 | 2007-03-14 | 深圳创维－Rgb电子有限公司 | Method for real-time updating of digital media terminal advertising contents |
| CN101777294A (en) * | 2010-03-05 | 2010-07-14 | 四川长虹电器股份有限公司 | Method for sending, transmission and reception of digital television advertisement |
| CN101980522A (en) * | 2010-10-13 | 2011-02-23 | 福建新大陆通信科技股份有限公司 | Method for realizing video advertisement based on digital set top box boot |
| CN102158753A (en) * | 2011-02-24 | 2011-08-17 | 深圳创维数字技术股份有限公司 | Digital television receiving terminal and advertisement data processing method thereof |
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Effective date of registration: 20170613 Address after: 518000 Konka R & D building, Nanshan District science and Technology Park, Shenzhen, Guangdong Patentee after: SHENZHEN KONKA INFORMATION NETWORK Co.,Ltd. Address before: 518053 Nanshan District overseas Chinese town, Shenzhen, Guangdong Patentee before: KONKA GROUP Co.,Ltd. |
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Granted publication date: 20160803 Termination date: 20210930 |