CN102137081B - Method, device and system for inserting advertisements - Google Patents
Method, device and system for inserting advertisements Download PDFInfo
- Publication number
- CN102137081B CN102137081B CN201010235040.6A CN201010235040A CN102137081B CN 102137081 B CN102137081 B CN 102137081B CN 201010235040 A CN201010235040 A CN 201010235040A CN 102137081 B CN102137081 B CN 102137081B
- Authority
- CN
- China
- Prior art keywords
- advertisement
- address
- download
- information
- advertising resource
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Images
Landscapes
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiment of the invention discloses a method, device and system for inserting advertisements, relating to the communication field and used for ensuring that a terminal user watches the advertisements before downloading media contents, and also for acquiring actual watching information of of the terminal user. In the method, after receiving a downloading description file request sent by a terminal device, a downloading server acquires advertisement resource information from an advertisement server, and adds the advertisement resource information to a downloading description file; when receiving and analyzing addresses of advertisement resources and an address of reporting advertisement watching information contained in the downloading description file and before acquiring downloading contents from the downloading server, the terminal device acquires the advertisement resources from the advertisement server and plays advertisements corresponding to the advertisement resources; and when the advertisements are play completely, the terminal device reports the actual watching information of the user to the advertisement server. The method, device and system provided by the invention can be mainly applied to the process of inserting the advertisements during the downloading.
Description
Technical field
The present invention relates to the communications field, relate in particular to a kind of method, equipment and system of insertion of advertising.
Background technology
OMA DLOTA (Open Mobile Alliance Download Over-The-Air, Open Mobile Alliance downloads in the air) be OMA (Open Mobile Alliance, how that exploitation alliance) organizes to set up a set ofly obtains the standard of media object by the mode of OTA (Over The Air, air interface) about mobile device from server side.The object of this Specification Design is to define a set of download protocol with state notifying, thereby makes server side can recognize the situation of client downloads media content, and this downloading mode is referred to as OMA and downloads.
When terminal use is during from the interested media of download server, the mode that can adopt OMA to download is downloaded this media, the basic process that this OMA downloads comprises: terminal equipment obtains the download description document relevant to these media from Download Server, and resolve this download description document, obtain the descriptor that comprises these media in this download description document, this descriptor is shown to user; When user selects to download, receive the media content that Download Server issues, and return to download state report to Download Server; After this media content is installed, installment state is returned to Download Server.But, in the process that above-mentioned OMA downloads, do not consider the function of insertion of advertising, cannot carry out in the process of OMA download effectively insertion of advertising user.
At present in order to realize effective insertion of advertising in the process of downloading at OMA, employing increases the method that door represents server on the basis of original download system, when terminal equipment request media content download, terminal equipment sends to the request of Download Server, send to this door to represent server simultaneously, by this door, represent between server and Advertisement Server and communicate, realize the insertion of advertisement.
State in realization in the process of advertisement insertion, inventor finds that in prior art, at least there are the following problems: in said method, although at the process implementation of downloading the insertion of advertisement, but cannot know that terminal use watches the actual information of advertisement, and cannot determine advertising expenditure according to the actual information of advertisement of watching of terminal use.
Summary of the invention
Embodiments of the invention provide a kind of method, equipment and system of insertion of advertising, can guarantee that terminal use first watched advertisement before media content download, and can know that terminal use watches the actual information of advertisement.
For achieving the above object, embodiments of the invention adopt following technical scheme:
A method for insertion of advertising, comprising:
Download Server, after receiving the download description document request of terminal equipment transmission, obtains advertising resource information from Advertisement Server;
The address that comprises advertising resource in described advertising resource information and while reporting the address of advertisement viewing information, by the address of described advertising resource with report the address of advertisement viewing information to add to download in description document the download description document after being upgraded;
Described Download Server sends to terminal equipment by the download description document after described renewal.
A method for insertion of advertising, comprising:
Terminal equipment receives the download description document that Download Server sends, and resolves described download description document and obtain downloading descriptor;
Search the address that whether comprises advertising resource in described download descriptor and the address that reports advertisement viewing information;
The address that comprises advertising resource in described download descriptor if find and the address that reports advertisement viewing information, according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource, and advertisement corresponding to described advertising resource play;
When described advertisement end of playing, described terminal equipment according to described in report the address of advertisement viewing information, watch the actual information of advertisement to report Advertisement Server described terminal use.
A Download Server, comprising:
Acquiring unit for after receiving the download description document request of terminal equipment transmission, obtains advertising resource information from Advertisement Server;
Adding device, the address that comprises advertising resource for the described advertising resource information obtained when described acquiring unit is when reporting the address of advertisement viewing information, the address of described advertising resource and the address that reports advertisement viewing information are added to and downloaded in description document, the download description document after being upgraded;
Transmitting element, sends to terminal equipment for the download description document after the described renewal that described adding device is obtained.
A terminal equipment, comprising:
Receiving element, the download description document sending for receiving Download Server;
Resolution unit, obtains downloading descriptor for resolving the described download description document that described receiving element receives;
Search unit, for searching described resolution unit, resolve the address whether described download descriptor obtaining comprises the address of advertising resource and report advertisement viewing information;
Advertisement acquiring unit, for when described in when searching unit and finding address that described download descriptor comprises advertising resource and report the address of advertisement viewing information, according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource;
Broadcast unit, plays for advertisement corresponding to described advertising resource that described advertisement acquiring unit is obtained;
Report unit, for when the described advertisement end of playing, according to the address that reports advertisement viewing information, watch the actual information of advertisement to report Advertisement Server described terminal use.
An Advertisement Server, comprising:
The first receiving element, the resource request information of obtaining advertising resource information sending for receiving Download Server;
Acquiring unit, obtains corresponding advertising resource information for the described resource request information receiving according to described the first receiving element;
The first transmitting element, is carried at resource response message for the described advertising resource information that described acquiring unit is obtained and sends to described Download Server;
The second receiving element, the terminal use who reports for receiving terminal apparatus watches the actual information of advertisement;
Display unit, watches the actual information of advertisement to show for the described terminal use that described the second receiving element is received.
A system for insertion of advertising, comprising:
Download Server for after receiving the download description document request of terminal equipment transmission, obtains advertising resource information from Advertisement Server; The address that comprises advertising resource in described advertising resource information and while reporting the address of advertisement viewing information, by the address of described advertising resource with report the address of advertisement viewing information to add to download in description document the download description document after being upgraded; Download description document after described renewal is sent to terminal equipment;
Terminal equipment, the download description document sending for receiving Download Server, and resolve described download description document and obtain downloading descriptor; Search the address that whether comprises advertising resource in described download descriptor and the address that reports advertisement viewing information; If the address that comprises advertising resource in described download descriptor and the address that reports advertisement viewing information, according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource, and advertisement corresponding to described advertising resource play; When the end of playing of described advertisement, according to the address that reports advertisement viewing information, watch the actual information of advertisement to report Advertisement Server described terminal use;
Advertisement Server, the resource request information of obtaining advertising resource information sending for receiving Download Server; According to described resource request information, obtain corresponding advertising resource information; Described advertising resource information is carried at and in resource response message, sends to described Download Server; The terminal use that receiving terminal apparatus reports watches the actual information of advertisement; Watch the actual information of advertisement to show described terminal use.
The technical scheme that the embodiment of the present invention provides, when terminal use downloads description document to download server request, this Download Server first obtains advertising resource information to Advertisement Server, and corresponding advertising resource information is added in download description document and sent to terminal equipment; Terminal equipment is after receiving this download description document, if find in described download description document and comprise advertising resource information, before obtaining downloading contents from Download Server, from Advertisement Server, obtain advertising resource, and advertisement corresponding to this advertising resource played to user, thereby guaranteed that terminal use is before media content download, selected to watch advertisement; And when terminal use stops after the broadcasting of advertisement, terminal equipment watches described terminal use the actual information of advertisement according to reporting the reporting address of advertisement viewing information to Advertisement Server, thereby assurance Liao Shi operator, advertiser or content business can know that terminal use watches the actual information of advertisement, and pay advertising expenditure according to this actual information.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the method flow diagram of Download Server side insertion of advertising in the embodiment of the present invention 1;
Fig. 2 is the method flow diagram of terminal equipment side insertion of advertising in the embodiment of the present invention 1;
Fig. 3 is the method flow diagram of terminal equipment side insertion of advertising in the embodiment of the present invention 2;
Fig. 4 is the method operation chart of a kind of insertion of advertising in the embodiment of the present invention 3;
Fig. 5 is the method operation chart of a kind of insertion of advertising in the embodiment of the present invention 4;
Fig. 6 is the composition frame chart of a kind of Download Server in the embodiment of the present invention 5;
Fig. 7 is the composition frame chart of another kind of Download Server in the embodiment of the present invention 5;
Fig. 8 is the composition frame chart of another kind of Download Server in the embodiment of the present invention 5;
Fig. 9 is the composition frame chart of a kind of terminal equipment in the embodiment of the present invention 5;
Figure 10 is the composition frame chart of another kind of terminal equipment in the embodiment of the present invention 5;
Figure 11 is the composition frame chart of another kind of terminal equipment in the embodiment of the present invention 5;
Figure 12 is the composition frame chart of a kind of Advertisement Server in the embodiment of the present invention 5;
Figure 13 is the composition frame chart of another kind of Advertisement Server in the embodiment of the present invention 5;
Figure 14 is the block diagram of system of a kind of insertion of advertising in the embodiment of the present invention 5.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, rather than whole embodiment.Embodiment based in the present invention, those of ordinary skills, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.
Embodiment 1
The embodiment of the present invention provides a kind of method of insertion of advertising, and the method is the method for Download Server side, as shown in Figure 1, comprising:
101, Download Server, after receiving the download description document request of terminal equipment transmission, obtains advertising resource information from Advertisement Server.
Download Server receives after the download description document request of terminal equipment transmission, just carries out the operation of obtaining advertising resource information from Advertisement Server; Wherein, described Download Server obtains advertising resource information from Advertisement Server can adopt following methods, but the embodiment of the present invention does not limit this, the any method that can obtain advertising resource information from Advertisement Server may be used to embodiments of the invention, and the method comprises: described Download Server sends the resource request information of obtaining advertising resource information to Advertisement Server; Described Download Server receives the resource response message that described Advertisement Server sends, and described resource response message comprises the advertising resource information of obtaining according to described resource request information.Described advertising resource information can for but be not limited to the address of advertising resource and report the address of advertisement viewing information.
When the address that 102, comprises advertising resource in described advertising resource information and the address that reports advertisement viewing information, described Download Server is by the address of described advertising resource and report the address of advertisement viewing information to add in download description document, the download description document after being upgraded.
Wherein, the described address that comprises advertising resource in described advertising resource information and while reporting the address of advertisement viewing information, the address of described advertising resource and the address that reports advertisement viewing information are added to and downloaded in description document, download description document after being upgraded, can adopt following methods, but inventive embodiments does not limit this, as long as described advertising resource information is added in described download description document, the method comprises: in described download description document, add two and add field, described two are added one of field for recording the address of advertising resource, another is for recording the address that reports advertisement viewing information, the address that comprises advertising resource in described advertising resource information and while reporting the address of advertisement viewing information, by the address of described advertising resource with report the address of advertisement viewing information to add respectively described download description document to add in field accordingly.
103, described Download Server sends to terminal equipment by the download description document after described renewal, so that terminal equipment carries out the download of advertisement and the download of broadcasting and media content according to the download descriptor in described download description document.
The embodiment of the present invention also provides a kind of method of insertion of advertising, the method that the method is terminal equipment side, and as shown in Figure 2, the method comprises:
201, terminal equipment receives the download description document that Download Server sends, and resolves described download description document and obtain downloading descriptor.
Wherein, described download descriptor can be including, but not limited to advertising resource information and downloading contents descriptor, described advertising resource information comprise advertising resource address, report the address of advertisement viewing information; Described downloading contents descriptor comprises media file size, media file name, media file type, download URL (Universal Resource Locator, universal resource location) address that media file is corresponding, has downloaded Notification URL address, Installation Report URL address, version number and supplier's information etc.
202, search the address that whether comprises the address of advertising resource in described download descriptor and report advertisement viewing information.
If 203 find the address that comprises advertising resource in described download descriptor and the address that reports advertisement viewing information, according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource, and advertisement corresponding to described advertising resource play.
204, when described advertisement end of playing, described terminal equipment according to described in report the address of advertisement viewing information, watch the actual information of advertisement to report Advertisement Server described terminal use.
Wherein, the end of playing of described advertisement can comprise that entire chapter advertisement does not also play, and by terminal use, has been stopped the broadcasting of advertisement, or entire chapter advertisement plays and stop to play, and the embodiment of the present invention does not limit this.
In the embodiment of the present invention, when terminal use downloads description document to download server request, this Download Server first obtains advertising resource information to Advertisement Server, and corresponding advertising resource information is added in download description document and sent to terminal equipment; Terminal equipment is after receiving this download description document, if find in described download description document and comprise advertising resource information, before obtaining downloading contents from Download Server, from Advertisement Server, obtain advertising resource, and advertisement corresponding to this advertising resource played to user, thereby guaranteed that terminal use is before media content download, selected to watch advertisement; And when terminal use stops after the broadcasting of advertisement, terminal equipment watches described terminal use the actual information of advertisement according to reporting the reporting address of advertisement viewing information to Advertisement Server, thereby assurance Liao Shi operator, advertiser or content business can know that terminal use watches the actual information of advertisement, and pay advertising expenditure according to this actual information.
Embodiment 2
The embodiment of the present invention provides a kind of method of insertion of advertising, the method that the method is terminal equipment side, and as shown in Figure 3, the method comprises:
301, terminal equipment receives the download description document that Download Server sends, and resolves described download description document and obtain downloading descriptor.
Wherein, described download descriptor can be including, but not limited to advertising resource information and downloading contents descriptor, described advertising resource information comprise advertising resource address, report the address of advertisement viewing information; Described downloading contents descriptor comprises media file size, media file name, media file type, download URL address that media file is corresponding, has downloaded Notification URL address, Installation Report URL address, version number and supplier's information etc.
302, search the address that whether comprises the address of advertising resource in described download descriptor and report advertisement viewing information; The address that comprises advertising resource in described download descriptor if find and the address that reports advertisement viewing information, perform step 303; The address that does not comprise advertising resource in described download descriptor if find and the address that reports advertisement viewing information, perform step 307.
Further, it should be noted that, while being reluctant to see advertisement for fear of terminal use, terminal equipment still sends the request of obtaining advertising resource to Advertisement Server, and in advertisement, start to play moment advertisement is broken, cause the Advertisement Server problem that over-burden, when terminal equipment finds the address that comprises advertising resource in described download descriptor and reports the address of advertisement viewing information, first not directly from Advertisement Server downloads ad resource, but whether by the information of broadcast advertisement shows, by terminal use, selected, when terminal use selects to watch advertisement, this terminal equipment just sends the request of obtaining advertising resource to Advertisement Server, therefore the address that comprises advertising resource in finding described download descriptor and reporting behind the address of advertisement viewing information, execution step 303.
303, whether by, the information of broadcast advertisement shows, so that terminal use selects; If described terminal use selects broadcast advertisement, perform step 304; If described terminal use selects not broadcast advertisement, perform step 306.
304, according to described download descriptor from before described download server content, according to the address of described advertising resource, from Advertisement Server, obtain advertising resource, and advertisement corresponding to described advertising resource play.
Wherein, described terminal equipment obtains advertising resource according to the address of advertising resource from Advertisement Server can adopt following methods, but the embodiment of the present invention is not limited to following methods, any method of obtaining advertising resource from Advertisement Server according to the address of advertising resource all belongs to the scope that the embodiment of the present invention is protected, and the method comprises: terminal equipment sends and obtains advertisement resource request message to Advertisement Server; Receive the advertising resource corresponding according to this advertisement resource request message that Advertisement Server sends.
305, when described advertisement end of playing, described in described terminal equipment basis, report the address of advertisement viewing information, watch the actual information of advertisement to report Advertisement Server described terminal use, so that described Advertisement Server is processed described actual information, described processing can for but be not limited to existing demonstration, statistics and forwarding etc.
Wherein, the end of playing of described advertisement can comprise that entire chapter advertisement does not also play, and by terminal use, has been stopped the broadcasting of advertisement, or entire chapter advertisement plays and stop to play, and the embodiment of the present invention does not limit this.Described terminal use watches the actual information of advertisement can comprise whether terminal use finishes watching entire chapter advertisement, if do not finish watching, and the temporal information of watching etc., the embodiment of the present invention does not limit this, other viewing information when all right.
306, according to the address that reports advertisement viewing information, do not watch the actual information of advertisement to report described Advertisement Server described terminal use.
307, according to described download descriptor, from described Download Server, obtain downloading contents.
In the embodiment of the present invention, when terminal use downloads description document to download server request, this Download Server first obtains advertising resource information to Advertisement Server, and corresponding advertising resource information is added in download description document and sent to terminal equipment; Terminal equipment is after receiving this download description document, if find in described download description document and comprise advertising resource information, before obtaining downloading contents from Download Server, from Advertisement Server, obtain advertising resource, and advertisement corresponding to this advertising resource played to user, thereby guaranteed that terminal use is before media content download, selected to watch advertisement; And when terminal use stops after the broadcasting of advertisement, terminal equipment watches described terminal use the actual information of advertisement according to reporting the reporting address of advertisement viewing information to Advertisement Server, thereby assurance Liao Shi operator, advertiser or content business can know that terminal use watches the actual information of advertisement, and pay advertising expenditure according to this actual information.
And, in the embodiment of the present invention, when terminal equipment finds the address that comprises advertising resource in download descriptor and reports the address of advertisement viewing information, to whether watch the information of broadcast advertisement to be shown to terminal use, only have when terminal use selects to watch, just according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource, and advertisement corresponding to described advertising resource play, thereby effectively saved the Service Source of Advertisement Server.
Embodiment 3
The embodiment of the present invention provides a kind of method of insertion of advertising, and the embodiment of the present invention is to preserve advertising resource in Advertisement Server, and user is after seeing the advertisement play cuing of demonstration, selection broadcast advertisement is example, the concrete the method for setting forth, as shown in Figure 4, the method comprises:
401, when terminal use finds the media content that needs download, terminal use sends request the download description document request of media content download to Download Server by terminal equipment, when adopting OMA mode media content download, this download description document request is DD (Download Descriptor, download description document) request, the embodiment of the present invention be take OMA mode media content download as example elaboration the method.
Wherein, terminal use searches while needing media content download, can search by network gateway, also can search by the multimedia message between user or mail, and the embodiment of the present invention does not limit this.
402, the DD file request that Download Server receiving terminal sends, and from Advertisement Server, obtain advertising resource information, described advertising resource information comprises the address of advertising resource and reports the address of advertisement viewing information.
Wherein, described Download Server from Advertisement Server, obtain advertising resource information can reference example 1 in corresponding description in step 101, will repeat no more herein.
403, the advertising resource information updating DD file obtaining described in Download Server basis.
Wherein, according to the described advertising resource information updating DD file obtaining, comprise: the address of described advertising resource and the address that reports advertisement viewing information are added to and downloaded in description document, DD file after being upgraded, in described Download Server, exist while meeting the DD file of terminal equipment request, can and report the address of advertisement viewing information to add in already present DD file by the address of this advertising resource, while there is not the DD file that meets terminal equipment request in described Download Server, can generate DD file according to the request of terminal equipment, and by the address of this advertising resource and report the address of advertisement viewing information to add in the DD file of this generation, concrete which kind of mode that adopts, the embodiment of the present invention does not limit this, in the specific implementation, can select as the case may be.
Wherein, by the address of described advertising resource with report the address of advertisement viewing information to add to download in description document, the download description document after being upgraded, the corresponding description in the step 102 in can reference example 1 will repeat no more herein.
404, the DD file after upgrading is sent to terminal equipment, the address that comprises advertising resource in the DD file after this renewal and the address that reports advertisement viewing information.
405, the DD file that terminal equipment receives and resolves after the renewal that Download Server sends obtains DD fileinfo.
406,, when terminal equipment determines that according to this DD fileinfo terminal equipment have the ability to be used this media content download, whether by, the information of broadcast advertisement shows, for terminal use, selects.
407,, when terminal use selects broadcast advertisement, terminal equipment obtains advertising resource according to the address of advertising resource from Advertisement Server.
Wherein, described terminal equipment obtains advertising resource according to the address of advertising resource from Advertisement Server can adopt following methods, but the embodiment of the present invention is not limited to following methods, any method of obtaining advertising resource from Advertisement Server according to the address of advertising resource all belongs to the scope that the embodiment of the present invention is protected, and the method comprises: terminal equipment sends and obtains advertisement resource request message to Advertisement Server; Receive the advertising resource corresponding according to this advertisement resource request message that Advertisement Server sends.
408, terminal equipment is play advertisement corresponding to the described advertising resource obtaining.
Wherein, it should be noted that, in the process of terminal equipment broadcast advertisement, terminal use can be interrupted the broadcasting of this advertisement at any time.
409,, when described advertisement end of playing, this terminal equipment watches the actual information of advertisement to report Advertisement Server terminal use.
Wherein, the end of playing of described advertisement can comprise that entire chapter advertisement does not also play, and by terminal use, has been stopped the broadcasting of advertisement, or entire chapter advertisement plays and stop to play, and the embodiment of the present invention does not limit this.
410, the terminal use that Advertisement Server receiving terminal apparatus reports watches the actual information of advertisement, and watch the actual information of advertisement to show this terminal use, so that terminal use is known in advertiser, watch the actual information of advertisement, thereby watch the actual information of advertisement to prop up according to terminal use, pay off advertising.
What need to further illustrate is, when Advertisement Server receives the actual information that terminal use that terminal equipment reports watches advertisement, described actual information can also be transmitted to Download Server, so that Download Server, in computing terminal user's the mail downloading charge used time, can watch the actual information of advertisement and terminal use's Download Info computing terminal user's mail downloading charge to use according to described terminal use.
In addition, when Advertisement Server receives the actual information that terminal use that terminal equipment reports watches advertisement, described actual information can also be added up, obtain adding up actual information, and be that actual information is shown to advertiser by this statistics, thereby facilitate advertiser to know that terminal use is actual, watch gathering information of advertisement.
411, terminal equipment, after advertisement end of playing definite media content download, sends the content request message of obtaining downloading contents to Download Server.
412, Download Server receives after this content request message, and the downloading contents corresponding with this content request message sent to terminal equipment.
413, terminal equipment receives the downloading contents that Download Server sends, and carries out follow-up processing.
Wherein, terminal equipment receives after the downloading contents of Download Server transmission, and the subsequent treatment of carrying out is identical with processing of the prior art, comprising: terminal equipment, after having downloaded downloading contents, sends and downloads complete report to Download Server; Terminal equipment is installed downloading contents, and sends installment state report to Download Server, and this installment state report comprises successful installation or installs unsuccessfully; The installment state report that Download Server receiving terminal apparatus sends, and reported the charging to terminal use according to this installment state, and return to installment state response report; Terminal equipment is received after this installment state response report, is shown the operable information of installation.
Further, it should be noted that, when Advertisement Server forwards terminal use that terminal equipment reports and watches the actual information of advertisement to Download Server, Download Server is also watched the actual information of advertisement for receiving the terminal use of this Advertisement Server forwarding, after receiving the Installation Report state of terminal transmission, according to described terminal use, watch the actual information of advertisement and terminal use's Download Info computing terminal user's mail downloading charge to use.
In the embodiment of the present invention, when terminal use downloads description document to download server request, this Download Server first obtains advertising resource information to Advertisement Server, and corresponding advertising resource information is added in download description document and sent to terminal equipment; Terminal equipment is after receiving this download description document, if find in described download description document and comprise advertising resource information, before obtaining downloading contents from Download Server, from Advertisement Server, obtain advertising resource, and advertisement corresponding to this advertising resource played to user, thereby guaranteed that terminal use is before media content download, selected to watch advertisement; And when this advertisement end of playing, terminal equipment watches described terminal use the actual information of advertisement according to reporting the reporting address of advertisement viewing information to Advertisement Server, thereby assurance Liao Shi operator, advertiser or content business can know that terminal use watches the actual information of advertisement, and pay advertising expenditure according to this actual information.
And, in the embodiment of the present invention, when terminal equipment finds the address that comprises advertising resource in download descriptor and reports the address of advertisement viewing information, to whether watch the information of broadcast advertisement to be shown to terminal use, only have when terminal use selects to watch, just according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource, and advertisement corresponding to described advertising resource play, thereby effectively saved the Service Source of Advertisement Server.
Embodiment 4
The embodiment of the present invention provides a kind of method of insertion of advertising, and the embodiment of the present invention is to preserve advertising resource in Advertisement Server, and user is after seeing the advertisement play cuing of demonstration, selecting not broadcast advertisement is example, the concrete the method for setting forth, as described in Figure 5, the method comprises:
501, when terminal use finds while needing media content download, terminal use sends request the download description document request of media content download to Download Server by terminal equipment, when adopting OMA mode media content download, this download description document request is DD request, and the embodiment of the present invention be take OMA mode media content download as example elaboration the method.
Wherein, terminal use searches while needing media content download, can search by network gateway, also can search by the multimedia message between user or mail, and the embodiment of the present invention does not limit this.
502, the DD file request that Download Server receiving terminal sends, and from Advertisement Server, obtain advertising resource information, described advertising resource information comprises the address of advertising resource and reports the address of advertisement viewing information.
Wherein, described Download Server from Advertisement Server, obtain advertising resource information can reference example 1 in corresponding description in step 101, will repeat no more herein.
503, the advertising resource information updating DD file obtaining described in Download Server basis.
Wherein, according to the described advertising resource information updating DD file obtaining can reference example 3 in description in step 403, will repeat no more herein.
504, the DD file after upgrading is sent to terminal equipment, the address that comprises advertising resource in the DD file after this renewal and the address that reports advertisement viewing information.
505, the DD file that terminal equipment receives and resolves after the renewal that Download Server sends obtains DD fileinfo.
506,, when terminal equipment determines that according to this DD fileinfo terminal equipment have the ability to be used this media content download, whether by, the information of broadcast advertisement shows, for terminal use, selects.
507, when terminal use selects not broadcast advertisement, this terminal equipment does not watch the actual information of advertisement to report Advertisement Server terminal use.
508, the terminal use that Advertisement Server receives and display terminal reports does not watch the actual information of advertisement, so that terminal use is known in advertiser, watches the actual information of advertisement, thereby watch the actual information of advertisement to prop up according to terminal use, pays off advertising.
What need to further illustrate is, when Advertisement Server receives the actual information that terminal use that terminal equipment reports does not watch advertisement, described actual information can also be transmitted to Download Server, so that Download Server, in computing terminal user's the mail downloading charge used time, can not watch the actual information of advertisement and terminal use's Download Info computing terminal user's mail downloading charge to use according to described terminal use.
In addition, when Advertisement Server receives the actual information that terminal use that terminal equipment reports does not watch advertisement, described actual information can also be added up, obtain adding up actual information, and be that actual information is shown to advertiser by this statistics, thereby facilitate advertiser to know that terminal use is actual, watch gathering information of advertisement.
509,, when terminal use determines after media content download, to Download Server, send the content request message of obtaining downloading contents.
510, Download Server receives after this content request message, and the downloading contents corresponding with this content request message sent to terminal equipment.
511, terminal equipment receives the downloading contents that Download Server sends, and carries out follow-up processing.
Wherein, terminal equipment receives after the downloading contents that Download Server sends, and the subsequent treatment of carrying out is identical with processing of the prior art, respective operations can reference example 3 in description in step 413, will repeat no more herein.
In the embodiment of the present invention, when terminal use downloads description document to download server request, this Download Server first obtains advertising resource information to Advertisement Server, and corresponding advertising resource information is added in download description document and sent to terminal equipment; Terminal equipment is after receiving this download description document, if find in described download description document and comprise advertising resource information, before obtaining downloading contents from Download Server, to whether watch the information of broadcast advertisement to be shown to terminal use, when if terminal use does not select to watch advertisement, do not watch the actual information of advertisement to report Advertisement Server terminal use, thereby guaranteed that terminal use is before media content download, select to watch advertisement; And do not watch the actual information of advertisement to report Advertisement Server described terminal use, thereby assurance Liao Shi operator, advertiser or content business can know that terminal use watches the actual information of advertisement, and pay advertising expenditure according to this actual information.
And in the embodiment of the present invention, when terminal use selects not broadcast advertisement, terminal equipment does not send the request of obtaining advertising resource to Advertisement Server, thereby has effectively saved the Service Source of Advertisement Server.
Embodiment 5
The embodiment of the present invention provides a kind of Download Server, and as shown in Figure 6, this Download Server comprises: acquiring unit 61, adding device 62 and transmitting element 63.
Acquiring unit 61 for after receiving the download description document request of terminal equipment transmission, obtains advertising resource information from Advertisement Server; Wherein, described acquiring unit 61 can obtain advertising resource information in the following manner from Advertisement Server, but the embodiment of the present invention does not limit this, the any mode that can obtain advertising resource information from Advertisement Server may be used to embodiments of the invention, and which can be: described acquiring unit 61 sends the resource request information of obtaining advertising resource information to Advertisement Server; Described acquiring unit 61 receives the resource response message that described Advertisement Server sends, and described resource response message comprises the advertising resource information of obtaining according to described resource request information.Described advertising resource information can for but be not limited to the address of advertising resource and report the address of advertisement viewing information.
Adding device 62, the address that comprises advertising resource for the described advertising resource information obtained when described acquiring unit 61 is when reporting the address of advertisement viewing information, the address of described advertising resource and the address that reports advertisement viewing information are added to and downloaded in description document, the download description document after being upgraded.
Transmitting element 63, sends to terminal equipment for the download description document after the described renewal that described adding device 62 is obtained.
Further, as shown in Figure 7, described adding device 62 comprises: module 621 is set and adds module 622.
Add module 622, for when address that described advertising resource information comprises advertising resource with while reporting the address of advertisement viewing information, add respectively the address of described advertising resource to described download description document with the address that reports advertisement viewing information and add in field accordingly.
Further, as shown in Figure 8, this Download Server also comprises: receiving element 64 and computing unit 65.
Receiving element 64, watches the actual information of advertisement for receiving terminal use that described Advertisement Server sends;
The embodiment of the present invention also provides a kind of terminal equipment, and as shown in Figure 9, this terminal equipment comprises: receiving element 71, resolution unit 72, search unit 73, advertisement acquiring unit 74, broadcast unit 75 and report unit 76.
Receiving element 71, the download description document sending for receiving Download Server.
Further, as shown in figure 10, this terminal equipment also comprises: display unit 77.
Described advertisement acquiring unit 74 also for, when described terminal use selects broadcast advertisement, according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource.
Described report unit 76 also for, when described terminal use selects not broadcast advertisement, according to the address that reports advertisement viewing information, do not watch the actual information of advertisement to report Advertisement Server described terminal use.
Further, as described in Figure 11, this terminal equipment also comprises: downloading contents acquiring unit 78.
Downloading contents acquiring unit 78, for when described in when searching unit 73 and finding address that described download descriptor do not comprise advertising resource and report the address of advertisement viewing information, according to described download descriptor, from described Download Server, obtain downloading contents.
The embodiment of the present invention also provides a kind of Advertisement Server, and as shown in figure 12, this Advertisement Server comprises: the first receiving element 81, acquiring unit 82, the first transmitting element 83, the second receiving element 84 and display unit 85.
The first receiving element 81, the resource request information of obtaining advertising resource information sending for receiving Download Server;
Acquiring unit 82, obtains corresponding advertising resource information for the described resource request information receiving according to described the first receiving element 81;
The first transmitting element 83, is carried at resource response message for the described advertising resource information that described acquiring unit 82 is obtained and sends to described Download Server;
The second receiving element 84, the terminal use who reports for receiving terminal apparatus watches the actual information of advertisement;
Further, as shown in figure 13, described Advertisement Server also comprises: the second transmitting element 86.
The second transmitting element 86, for the described terminal use that described the second receiving element 84 is received, watch the actual information of advertisement to send to described Download Server, so that described Download Server watches the actual information of advertisement and terminal use's Download Info computing terminal user's mail downloading charge to use according to described terminal use.
The embodiment of the present invention also provides a kind of system of insertion of advertising, and as shown in figure 14, this system comprises: Download Server 91, terminal equipment 92 and Advertisement Server 93.
In the embodiment of the present invention, when terminal use downloads description document to download server request, this Download Server first obtains advertising resource information to Advertisement Server, and corresponding advertising resource information is added in download description document and sent to terminal equipment; Terminal equipment is after receiving this download description document, if find in described download description document and comprise advertising resource information, before obtaining downloading contents from Download Server, from Advertisement Server, obtain advertising resource, and advertisement corresponding to this advertising resource played to user, thereby guaranteed that terminal use is before media content download, selected to watch advertisement; And when terminal use stops after the broadcasting of advertisement, terminal equipment watches described terminal use the actual information of advertisement according to reporting the reporting address of advertisement viewing information to Advertisement Server, thereby assurance Liao Shi operator, advertiser or content business can know that terminal use watches the actual information of advertisement, and pay advertising expenditure according to this actual information.
And, in the embodiment of the present invention, when terminal equipment finds the address that comprises advertising resource in download descriptor and reports the address of advertisement viewing information, to whether watch the information of broadcast advertisement to be shown to terminal use, only have when terminal use selects to watch, just according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource, and advertisement corresponding to described advertising resource play, thereby effectively saved the Service Source of Advertisement Server.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that the present invention can add essential common hardware by software and realize, and can certainly pass through hardware, but in a lot of situation, the former is better execution mode.Understanding based on such, the part that technical scheme of the present invention contributes to prior art in essence in other words can embody with the form of software product, this computer software product is stored in the storage medium can read, as the floppy disk of computer, hard disk or CD etc., comprise some instructions with so that computer equipment (can be personal computer, server, or the network equipment etc.) carry out the method described in each embodiment of the present invention.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited to this, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; can expect easily changing or replacing, within all should being encompassed in protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of described claim.
Claims (13)
1. a method for insertion of advertising, is characterized in that, comprising:
Download Server, after receiving the download description document request of terminal equipment transmission, obtains advertising resource information from Advertisement Server;
The address that comprises advertising resource in described advertising resource information and while reporting the address of advertisement viewing information, by the address of described advertising resource with report the address of advertisement viewing information to add to download in description document the download description document after being upgraded;
Described Download Server sends to terminal equipment by the download description document after described renewal, so that described terminal equipment according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource, and advertisement corresponding to described advertising resource play;
The method also comprises:
Described Download Server receives the actual information that terminal use that described Advertisement Server sends watches advertisement;
According to described terminal use, watch the actual information of advertisement and terminal use's Download Info computing terminal user's mail downloading charge to use.
2. method according to claim 1, is characterized in that, described Download Server obtains advertising resource information and comprises from Advertisement Server:
Described Download Server sends the resource request information of obtaining advertising resource information to Advertisement Server;
Receive the resource response message that described Advertisement Server sends, described resource response message comprises the advertising resource information of obtaining according to described resource request information.
3. method according to claim 1, it is characterized in that, the described address that comprises advertising resource in described advertising resource information and while reporting the address of advertisement viewing information, by the address of described advertising resource with report the address of advertisement viewing information to add to download in description document, comprising:
In described download description document, add two and add fields, described two are added one of field for recording the address of advertising resource, and another is for recording the address that reports advertisement viewing information;
The address that comprises advertising resource in described advertising resource information and while reporting the address of advertisement viewing information, by the address of described advertising resource with report the address of advertisement viewing information to add respectively described download description document to add in field accordingly.
4. a method for insertion of advertising, is characterized in that, comprising:
Terminal equipment receives the download description document that Download Server sends, and resolves described download description document and obtain downloading descriptor;
Search the address that whether comprises advertising resource in described download descriptor and the address that reports advertisement viewing information;
The address that comprises advertising resource in described download descriptor if find and the address that reports advertisement viewing information, according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource, and advertisement corresponding to described advertising resource play;
When described advertisement end of playing, described terminal equipment according to described in report the address of advertisement viewing information, watch the actual information of advertisement to report Advertisement Server described terminal use.
5. method according to claim 4, is characterized in that, the address that comprises advertising resource in finding described download descriptor and report the address of advertisement viewing information after, the method also comprises:
Whether by, the information of broadcast advertisement shows, so that terminal use selects;
If described terminal use selects broadcast advertisement, carry out described according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource;
If described terminal use selects not broadcast advertisement,, according to the address that reports advertisement viewing information, do not watch the actual information of advertisement to report described Advertisement Server described terminal use.
6. method according to claim 4, is characterized in that, the method also comprises:
The address that does not comprise advertising resource in described download descriptor if find and the address that reports advertisement viewing information, obtain downloading contents according to described download descriptor from described Download Server.
7. a Download Server, is characterized in that, comprising:
Acquiring unit for after receiving the download description document request of terminal equipment transmission, obtains advertising resource information from Advertisement Server;
Adding device, the address that comprises advertising resource for the described advertising resource information obtained when described acquiring unit is when reporting the address of advertisement viewing information, the address of described advertising resource and the address that reports advertisement viewing information are added to and downloaded in description document, the download description document after being upgraded;
Transmitting element, for the download description document after the described renewal that described adding device is obtained, send to terminal equipment, so that described terminal equipment according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource, and advertisement corresponding to described advertising resource play;
This Download Server also comprises:
Receiving element, watches the actual information of advertisement for receiving terminal use that described Advertisement Server sends;
Computing unit, watches the actual information of advertisement for the described terminal use who receives according to terminal use's Download Info and described receiving element, computing terminal user's mail downloading charge is used.
8. Download Server according to claim 7, is characterized in that, described adding device comprises:
Module is set, for add two in described download description document, adds fields, described two are added one of field for recording the address of advertising resource, and another is for recording the address that reports advertisement viewing information;
Add module, for when address that described advertising resource information comprises advertising resource with while reporting the address of advertisement viewing information, add respectively the address of described advertising resource to described download description document with the address that reports advertisement viewing information and add in field accordingly.
9. a terminal equipment, is characterized in that, comprising:
Receiving element, the download description document sending for receiving Download Server;
Resolution unit, obtains downloading descriptor for resolving the described download description document that described receiving element receives;
Search unit, for searching described resolution unit, resolve the address whether described download descriptor obtaining comprises the address of advertising resource and report advertisement viewing information;
Advertisement acquiring unit, for when described in when searching unit and finding address that described download descriptor comprises advertising resource and report the address of advertisement viewing information, according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource;
Broadcast unit, plays for advertisement corresponding to described advertising resource that described advertisement acquiring unit is obtained;
Report unit, for when the described advertisement end of playing, according to the address that reports advertisement viewing information, watch the actual information of advertisement to report Advertisement Server described terminal use.
10. terminal equipment according to claim 9, is characterized in that, this terminal equipment also comprises:
Display unit, for before described advertisement acquiring unit is according to the address acquisition advertising resource of described advertising resource, whether by, the information of broadcast advertisement shows, so that terminal use selects;
Described advertisement acquiring unit is used for, when described terminal use selects broadcast advertisement, according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource;
Described report unit also for, when described terminal use selects not broadcast advertisement, according to the address that reports advertisement viewing information, do not watch the actual information of advertisement to report Advertisement Server described terminal use.
11. terminal equipments according to claim 9, is characterized in that, this terminal equipment also comprises:
Downloading contents acquiring unit, for when described in search unit and find described download descriptor and do not comprise the address of advertising resource and while reporting the address of advertisement viewing information, according to described download descriptor, from described Download Server, obtain downloading contents.
12. 1 kinds of Advertisement Servers, is characterized in that, comprising:
The first receiving element, the resource request information of obtaining advertising resource information sending for receiving Download Server;
Acquiring unit, obtains corresponding advertising resource information for the described resource request information receiving according to described the first receiving element;
The first transmitting element, is carried at resource response message for the described advertising resource information that described acquiring unit is obtained and sends to described Download Server;
The second receiving element, at terminal equipment from before described download server content, receive the actual information that terminal use that described terminal equipment reports watches advertisement;
Display unit, watches the actual information of advertisement to show for the described terminal use that described the second receiving element is received;
Described Advertisement Server also comprises:
The second transmitting element, for the described terminal use that described the second receiving element is received, watch the actual information of advertisement to send to described Download Server, so that described Download Server watches the actual information of advertisement and terminal use's Download Info computing terminal user's mail downloading charge to use according to described terminal use.
The system of 13. 1 kinds of insertion of advertisings, is characterized in that, comprising:
Download Server for after receiving the download description document request of terminal equipment transmission, obtains advertising resource information from Advertisement Server; The address that comprises advertising resource in described advertising resource information and while reporting the address of advertisement viewing information, by the address of described advertising resource with report the address of advertisement viewing information to add to download in description document the download description document after being upgraded; Download description document after described renewal is sent to terminal equipment;
Terminal equipment, the download description document sending for receiving Download Server, and resolve described download description document and obtain downloading descriptor; Search the address that whether comprises advertising resource in described download descriptor and the address that reports advertisement viewing information; If the address that comprises advertising resource in described download descriptor and the address that reports advertisement viewing information, according to described download descriptor from before described download server content, according to the address acquisition advertising resource of described advertising resource, and advertisement corresponding to described advertising resource play; When the end of playing of described advertisement, according to the address that reports advertisement viewing information, watch the actual information of advertisement to report Advertisement Server described terminal use;
Advertisement Server, the resource request information of obtaining advertising resource information sending for receiving Download Server; According to described resource request information, obtain corresponding advertising resource information; Described advertising resource information is carried at and in resource response message, sends to described Download Server; The terminal use that receiving terminal apparatus reports watches the actual information of advertisement; Watch the actual information of advertisement to show described terminal use.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010235040.6A CN102137081B (en) | 2010-07-23 | 2010-07-23 | Method, device and system for inserting advertisements |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010235040.6A CN102137081B (en) | 2010-07-23 | 2010-07-23 | Method, device and system for inserting advertisements |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN102137081A CN102137081A (en) | 2011-07-27 |
| CN102137081B true CN102137081B (en) | 2014-04-30 |
Family
ID=44296739
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201010235040.6A Active CN102137081B (en) | 2010-07-23 | 2010-07-23 | Method, device and system for inserting advertisements |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102137081B (en) |
Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107172491A (en) * | 2017-06-28 | 2017-09-15 | 未来电视有限公司 | A kind of method of product placement during download application |
| CN108259575A (en) * | 2017-12-27 | 2018-07-06 | 南京怡化信息技术有限公司 | Advertisement broadcast method, system, self-service device and Advertisement Server |
| CN110740360B (en) * | 2018-07-20 | 2021-09-14 | 阿里巴巴（中国）有限公司 | Multimedia resource playing method and device |
| CN110691280B (en) * | 2019-09-30 | 2022-03-22 | 咪咕文化科技有限公司 | Video advertisement processing method, client, video server and readable storage medium |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101092340A (en) * | 2007-07-18 | 2007-12-26 | 昆明云大医药开发有限公司 | Method for synthesizing producets in vitamin K2 series |
| CN101330517A (en) * | 2008-08-04 | 2008-12-24 | 上海维播信息技术有限公司 | Method for distributing interactive paster advertisement |
| CN101489125A (en) * | 2009-01-19 | 2009-07-22 | 孟智平 | Video controlling method based on XML and system thereof |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| FR2870952B1 (en) * | 2004-05-25 | 2007-10-19 | Lassad Toumi | METHOD OF DOWNLOADING WITH ADVERTISING INSERTION AND SPECIFIC PLAYER |
-
2010
- 2010-07-23 CN CN201010235040.6A patent/CN102137081B/en active Active
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101092340A (en) * | 2007-07-18 | 2007-12-26 | 昆明云大医药开发有限公司 | Method for synthesizing producets in vitamin K2 series |
| CN101330517A (en) * | 2008-08-04 | 2008-12-24 | 上海维播信息技术有限公司 | Method for distributing interactive paster advertisement |
| CN101489125A (en) * | 2009-01-19 | 2009-07-22 | 孟智平 | Video controlling method based on XML and system thereof |
Also Published As
| Publication number | Publication date |
|---|---|
| CN102137081A (en) | 2011-07-27 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| JP5265365B2 (en) | Apparatus and method for providing and presenting customized channel information | |
| CN101662647B (en) | Terminal equipment, audio/video system and method thereof | |
| EP2919440B1 (en) | Advertisement processing method and device | |
| CN103260079A (en) | Control method and control device for multi-screen interaction | |
| EP2574004B1 (en) | Method, apparatus and system for improving synchronization efficiency of really simple syndication service | |
| CN104348714A (en) | Mobile terminal, server and friend-based application program recommendation method | |
| CN111784380B (en) | Advertisement putting attribution method and device | |
| CN102137081B (en) | Method, device and system for inserting advertisements | |
| CN102761856A (en) | Method, device and system for sharing software between terminals | |
| CN104105007A (en) | Video loading method of mobile terminal, devices and system | |
| CN105516246A (en) | Method for preventing application program downloading hijacking and server | |
| CN105471935A (en) | Information prompting method and information prompting device | |
| CN104363507A (en) | Video and audio recording and sharing method and system based on OTT set-top box | |
| CN103327410A (en) | Method and system for playing video in mobile terminal browser and mobile terminal | |
| CN104601589A (en) | Method of accessing broadcast television system, terminal and network side server | |
| CN105791093A (en) | Virtual goods presenting method and device | |
| CN112584200A (en) | Screen projection method and system, electronic equipment and storage medium | |
| AU2009229635B2 (en) | Method and system for updating firmware of terminals in a broadcast system | |
| CN109194706B (en) | Network resource dial testing method and terminal | |
| CN104619039A (en) | Terminal equipment interconnection method and system in wireless local area network (WLAN) and terminal equipment | |
| CN104602046A (en) | HLS protocol based information publishing method, device and system | |
| CN106230948A (en) | Service end and advertisement pushing device and method | |
| CN102215118B (en) | Method, device and system for realizing device management services | |
| US20120054299A1 (en) | System for and method of verifying packages | |
| CN104902338A (en) | Television channel review method and device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant |