CN102098560B - Set top box and method for starting set top box to play advertising pictures - Google Patents

Set top box and method for starting set top box to play advertising pictures Download PDF

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Publication number
CN102098560B
CN102098560B CN 200910311405 CN200910311405A CN102098560B CN 102098560 B CN102098560 B CN 102098560B CN 200910311405 CN200910311405 CN 200910311405 CN 200910311405 A CN200910311405 A CN 200910311405A CN 102098560 B CN102098560 B CN 102098560B
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identifier
storage medium
picture
advertisement picture
advertisement
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CN102098560A (en
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王根
石章顺
舒润震
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Ambit Microsystems Shanghai Ltd
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Ambit Microsystems Shanghai Ltd
Hon Hai Precision Industry Co Ltd
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Abstract

The invention discloses a set top box, which comprises a processor and a storage medium, wherein a default startup picture, advertising pictures set by an operator, and corresponding identifiers are stored in the storage medium. After being electrified and started, the set top box receives sequence numbers of a plurality of advertising pictures which are needed to be played from a head end and judges whether the identifiers stored in the storage medium correspond to one of the plurality of received sequence numbers, and if the identifiers correspond to one of the plurality of received sequence numbers, the set top box outputs advertising pictures corresponding to the identifiers in the storage medium to the television, changes the identifiers into another of the plurality of received sequence numbers, and receives the advertising pictures corresponding to the changed identifiers from the head end so as to replace the original advertising pictures stored in the storage medium. The invention also provides a method for starting the set top box to play the advertising pictures. By the provided set top box and the method for starting the set top box to play the advertising pictures, the advertising pictures can be played according to the requirement of the head end when the set top box is started.

Description

The method of STB and start playing advertisements picture thereof
Technical field
The present invention relates to family multi-media and use, relate in particular to the method for a kind of STB and start playing advertisements picture thereof.
Background technology
STB starts to from power on accomplishes start, often need wait for a period of time.General way is when the STB electrifying startup, just to access the fixed L OGO picture that has the memory ad-hoc location fast, and exports on screen, and the instruction code that continues then to carry out the back is to accomplish start.Because STB can often be opened, long-time back user is to the imperceptible new meaning of fixed L OGO picture.And, even replacing with an advertisement picture with this fixed L OGO picture, exports some STB, so also can only play an advertisement picture, and trade benefit is not enough.
Summary of the invention
In view of this, a kind of STB need be provided, can when start, come the playing advertisements picture according to the demand of head end.
In addition, a kind of method of set-top-box opening playing advertisements picture need be provided also, can when set-top-box opening, come the playing advertisements picture according to the demand of head end.
STB in the embodiment of the present invention is communicated by letter with head end and television set, comprises processor and storage medium, and wherein the storage medium internal memory contains the advertisement picture and the corresponding identifier of acquiescence start-up picture, operator's setting.STB also comprises receiver module, judge module, output module, change module and download module.Processor is carried out above-mentioned module to realize above-mentioned module function separately.Receiver module sequence number of many advertisement pictures receive to need playing of termination from the beginning behind the processor electrifying startup.Judge module judges that whether the identifier of storage medium stored is corresponding to one in a plurality of sequence numbers that received.Output module is at identifier during corresponding to one in a plurality of sequence numbers that received; The sequence number of output storage medium stored corresponding to the advertisement picture of identifier to television set; Wherein, the said advertisement picture that exports said television set to is the advertisement picture of being stored in the said storage medium.The change module changes to identifier another in a plurality of sequence numbers that received.Download module from the beginning termination is received advertisement picture the advertisement picture replacement storage medium in to have stored of sequence number corresponding to after changing identifier.
The method of the set-top-box opening playing advertisements picture in the embodiment of the present invention is used for STB.STB is communicated by letter with head end and television set, comprises processor, storage medium.The storage medium internal memory contains the advertisement picture and the corresponding identifier of acquiescence start-up picture, operator's setting.From the beginning the sequence number of many advertisement pictures receive to need playing of termination behind the processor electrifying startup, whether the identifier of judging the storage medium stored again is corresponding to one in a plurality of sequence numbers that received.If identifier is corresponding to one in a plurality of sequence numbers that received, then export sequence number corresponding to the advertisement picture of identifier to television set, wherein, the said advertisement picture that exports said television set to is the advertisement picture of being stored in the said storage medium; Identifier changed in a plurality of sequence numbers that received another, from the beginning termination is received advertisement picture the advertisement picture replacement storage medium in to have stored of sequence number corresponding to after changing identifier again.
The method of STB that embodiment of the present invention provided and start playing advertisements picture thereof; Because STB changes identifier in the serial number range of the advertisement picture that head end sends; And the up-to-date advertisement picture that will export downloads to the last advertisement picture of local replacement; Thereby make STB to come the playing advertisements picture according to the demand of head end, and only require the redundant space of storage medium in the STB can store an advertisement picture to get final product in when start.
Description of drawings
Fig. 1 is the running environment and the structural representation of the STB of an embodiment of the present invention.
Fig. 2 is the flow chart of method of the set-top-box opening playing advertisements picture of an embodiment of the present invention.
Embodiment
Fig. 1 is the running environment and the structural representation of the STB 10 of an embodiment of the present invention.STB 10 is communicated by letter with head end 20, television set 30, can and send television set 30 after treatment again to from head end 20 program receiving information and play.STB 10 comprises processor 12 and storage medium 14, stores the acquiescence start-up picture in the storage medium 14, the original LOGO picture that is provided with like the manufacturer of STB 10.In this execution mode, STB 10 can be exported different advertisement picture to television set 30 according to the demand of head end 20 at every turn when starting shooting.
In this execution mode, STB 10 also comprises receiver module 100, judge module 102, output module 104, change module 106 and download module 108.Above-mentioned module 100-108 is the executable program that is stored in the storage medium 14, accomplishes its function separately through the execution of processor 12.Also store advertisement picture and corresponding identifier that operator is provided with in the storage medium 14.In this execution mode, the sequence number of the advertisement picture of storage is corresponding in identifier and the storage medium 14.
In this execution mode, head end 20 will need the advertisement playing picture to compile upward sequence number, and sequence number is sent to STB through MPTS (Transport Stream, TS stream).Behind processor 12 electrifying startups of STB 10, receiver module 100 just can receive the sequence number of many advertisement pictures from head end 20, and then, judge module 102 judges that whether the identifier that is stored in the storage medium 14 is corresponding to one in a plurality of sequence numbers that received.
If identifier, representes then that the advertisement picture of storage in the storage medium 14 is that head end 20 needs the advertisement playing picture corresponding to one in a plurality of sequence numbers that received, advertisement picture to the television set 30 of storage in the output module 104 output storage mediums 14.At this moment, if the advertisement picture of storage is not exportable in the storage medium 14, such as the ruined situation of the data of advertisement picture, output module 104 is just exported acquiescence start-up picture to the television set 30 of storage in the storage medium 14.
Further; In order when starting shooting next time, to export different start-up picture to television set 30; Change module 106 changes to identifier another in a plurality of sequence numbers that received, and makes identifier be indicated to another advertisement picture that head end 20 needs STB 10 to play.At this moment, because next advertisement picture is still at head end 20, so download module 108 is downloaded the advertisement picture of advertisement picture to have stored in the replacement storage medium 14 of the identifier after the sequence number correspondence is changed from head end 20.
If identifier is not corresponding with a plurality of sequence numbers that received; The advertisement picture of then representing storage in the storage medium 14 is not that head end 20 needs the advertisement playing picture; For in time exporting start-up picture to television set 30, do not allow the user to feel lofty, acquiescence start-up picture to the television set 30 of storage in the output module 104 output storage mediums 14; Then; Change module 106 changes to identifier any in a plurality of sequence numbers that received, so that identifier is indicated to the new advertisement picture that head end 20 needs STB 10 to play, download module 108 is downloaded advertisement picture the advertisement picture replacement storage medium in to have stored of sequence number corresponding to the identifier after changing from head end 20.
Like this, STB 10 just can all be play a different advertisement picture according to the demand of head end 20 at every turn when starting shooting, thereby can many advertisement pictures of head end 20 be rotated broadcast, makes ad playing reach good commercial effect.And, because only there is an advertisement picture in the storage medium 14 all the time, make storage medium 14 not need very large memory space, only require the redundant space of storage medium 14 can store an advertisement picture and get final product, thereby effectively reduce cost.
Fig. 2 is the flow chart of method of the STB 10 start playing advertisements pictures of an embodiment of the present invention.In this execution mode, this flow process is accomplished through the module of STB 10 among Fig. 1.
Behind processor 12 (shown in the step S200) electrifying startup; Receiver module 100 (shown in the step S202) is from the sequence number of many advertisement pictures of head end 20 reception need broadcasts, and judge module 102 (shown in the step S204) judges that more whether the identifier of storage in the storage medium 14 is corresponding to one in a plurality of sequence numbers that received.
If identifier is corresponding to one in a plurality of sequence numbers that received, output module 104 (shown in the step S206) is then exported advertisement picture to the television set 30 of storage in the storage medium 14.If the advertisement picture of storage is not exportable in the storage medium 14, such as the ruined situation of the data of advertisement picture, output module 104 is just exported acquiescence start-up picture to the television set 30 of storage in the storage medium 14.Then, change module 106 (shown in the step S208) changes to identifier another in a plurality of sequence numbers that received, so that it is indicated to another advertisement picture that head end 20 needs STB 10 to play.Download module 100 (shown in the step S210) is from advertisement picture the advertisement picture replacement storage medium 14 in to have stored of head end 20 Receive sequence numbers corresponding to after changing identifier.Like this, STB 10 just can be exported this another advertisement picture to television set 30 when starting shooting next time.
If identifier is not corresponding with a plurality of sequence numbers that received; For in time exporting start-up picture to television set 30; Do not allow the user to feel lofty; Output module 104 (shown in the step S212) output acquiescence start-up picture to television set 30, change module 106 (shown in the step S214) change identifier is any in a plurality of sequence numbers that received, so that it is indicated to the new advertisement picture that head end 20 needs STB 10 to play.Download module 100 (shown in the step S210) is from advertisement picture the advertisement picture replacement storage medium 14 in to have stored of head end 20 Receive sequence numbers corresponding to after changing identifier.Like this, STB 10 just can be exported this new advertisement picture to television set 30 when starting shooting next time.
Illustrate, suppose that head end 20 needs to throw in an advertisement, having 5 advertisement pictures need play by turns, and its sequence number is defined as 1 to 5, and head end is just with being transferred to STB 10 in sequence number 1 to the 5 adding TS stream so.Suppose that the identifier of storage in the storage medium 14 is 1 this moment, the sequence number of advertisement picture also is 1.Like this; Judge module 102 will be judged the identifier 1 of storage in the storage medium 14 corresponding to 1 in the sequence number 1 to 5 that receives; The advertisement picture of storage is head end in the expression storage medium 14 needs STB 10 to carry out the advertisement playing picture, and then output module 104 output storage mediums 14 interior sequence numbers are 1 advertisement picture to television set 30.Then, it is 2 that change module 106 makes identifier increase by 1, and making its sign sequence number is 2 advertisement picture, and it is 2 advertisement picture that download module 108 is downloaded sequence numbers from head end 20, and sequence numbers are 1 advertisement picture in the replacement storage medium 14.Like this, STB 10 just can be exported sequence number and be 2 advertisement picture to television set 30 when starting shooting next time.
Suppose that head end 20 has changed the advertisement putting plan, needing STB 10 to play serial number ranges is 6 to 10 advertisement picture.Suppose that the identifier of storage in the storage medium 14 is 5 this moment; Then 6 to 10 these serial number ranges of receiving of receiver module 100 just do not comprise the identifier 5 of storage in the storage medium 14; Output module 104 is just exported acquiescence start-up picture to the television set 30 of storage in the storage medium 14; Change module 106 is altered to the identifier of storage in the storage medium 14 in 6 to 10 these serial number ranges, as changes to 6.Then, download module 108 is 6 advertisement picture from head end 20 download sequence numbers.Like this, STB 10 just can be exported sequence number and be 6 advertisement picture to television set 30 when starting shooting next time.
Certainly, the head end mentioned in this execution mode 20 indication STBs 10 are play is not limited only to the advertisement picture, can also be similar data such as decorative picture, audio file, video file.
The method of STB 10 that embodiment of the present invention provided and start playing advertisements picture thereof is received the different advertisement picture through the from the beginning termination of circulation; Make STB 10 on the basis of only preserving an advertisement picture, can when each electrifying startup, play and last time different advertisement picture.Like this, almost do not increasing on the basis of hardware cost, STB 10 just can be exported different advertisement picture to television set 30, and can change according to the demand of head end 20 at any time.

Claims (7)

1. a STB is communicated by letter with head end, and comprises processor, storage medium, and wherein the storage medium internal memory contains the acquiescence start-up picture, it is characterized in that, also stores advertisement picture and corresponding identifier in the said storage medium, and said STB also comprises:
Receiver module is used for behind said processor electrifying startup receiving from said head end the sequence number of many advertisement pictures that need to play;
Judge module, whether the said identifier that is used to judge the storage medium stored is corresponding to one in a plurality of sequence numbers that received;
Output module; Be used at said identifier during corresponding to one in a plurality of sequence numbers that received; To television set, wherein, the said advertisement picture that exports said television set to is the advertisement picture of being stored in the said storage medium to the output sequence number corresponding to the advertisement picture of said identifier;
The change module is used at said identifier during corresponding to one in a plurality of sequence numbers that received, and said identifier is changed in said a plurality of sequence number another; And
Download module is used for the advertisement picture of advertisement picture to have stored in the replacement storage medium from the corresponding said identifier after changing of said head end Receive sequence number;
Wherein, said processor is used to carry out above-mentioned module to realize the function of above-mentioned module.
2. STB as claimed in claim 1 is characterized in that, said output module also is used for when the advertisement picture of said storage medium stored can not be exported, and exports said acquiescence start-up picture to said television set.
3. STB as claimed in claim 1 is characterized in that, said output module also is used in said identifier and a plurality of sequence numbers of being received exporting said acquiescence start-up picture to said television set not at once.
4. STB as claimed in claim 3 is characterized in that, said change module also is used in said identifier and a plurality of sequence numbers of being received not at once said identifier being changed to any in said a plurality of sequence number.
5. the method for a set-top-box opening playing advertisements picture; Said STB is communicated by letter with head end and television set; And comprise processor, storage medium, wherein the storage medium internal memory contains the acquiescence start-up picture, it is characterized in that; Also store identifier in the said storage medium and reach and the corresponding advertisement picture of said identifier, said method comprises:
The processor electrifying startup;
Receive the sequence number of many advertisement pictures that need broadcast from said head end;
Whether the identifier of judging the storage medium stored is corresponding to one in a plurality of sequence numbers that received;
If said identifier is corresponding to one in a plurality of sequence numbers that received; Then export advertisement picture to the said television set of sequence number corresponding to said identifier; Wherein, the said advertisement picture that exports said television set to is the advertisement picture of being stored in the said storage medium;
Said identifier is changed in said a plurality of sequence number another; And
From advertisement picture the advertisement picture replacement storage medium in to have stored of said head end Receive sequence number corresponding to said identifier after changing.
6. method as claimed in claim 5 is characterized in that, said method also comprises: if the advertisement picture of said storage medium stored can not be exported, then export said acquiescence start-up picture to said television set.
7. method as claimed in claim 5 is characterized in that, said method also comprises:
If said identifier is not corresponding with a plurality of sequence numbers that received, then export said acquiescence start-up picture to said television set;
Said identifier is changed to any in said a plurality of sequence number; And
From advertisement picture the advertisement picture replacement storage medium in to have stored of said head end Receive sequence number corresponding to said identifier after changing.
CN 200910311405 2009-12-14 2009-12-14 Set top box and method for starting set top box to play advertising pictures Active CN102098560B (en)

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Families Citing this family (10)

* Cited by examiner, † Cited by third party
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CN102395053B (en) * 2011-11-29 2014-03-19 乐视致新电子科技(天津)有限公司 IPTV system
CN102364956B (en) * 2011-11-29 2014-03-12 乐视致新电子科技(天津)有限公司 Method for realizing advertising in starting of Internet protocol television (IPTV) system
CN102611923B (en) * 2012-02-23 2014-11-26 深圳市酷开网络科技有限公司 Method and system for information acquisition during television starting
CN103684973A (en) * 2012-09-07 2014-03-26 精实万维软件(北京)有限公司 Information pushing method and device
CN103458301A (en) * 2013-08-16 2013-12-18 李虎政 Method for achieving built-in advertisements in television
CN105007537A (en) * 2015-07-28 2015-10-28 Tcl集团股份有限公司 Smart television booting animation control method and system
CN107015984B (en) * 2016-01-27 2020-06-23 希姆通信息技术(上海)有限公司 Method and system for setting startup LOGO of mobile terminal
CN105912289A (en) * 2016-04-22 2016-08-31 青岛海信移动通信技术股份有限公司 Startup LOGO image conversion and storage method and apparatus, and startup LOGO image displaying method and apparatus
CN108810631B (en) * 2018-06-22 2021-07-06 海信视像科技股份有限公司 Method and device for playing startup advertisement, electronic equipment and computer storage medium
CN112631708B (en) * 2020-12-31 2023-04-07 展讯半导体(南京)有限公司 Picture display method and device, electronic equipment and storage medium

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