CN102013223A - Newspaper with multi-media function and realization method thereof - Google Patents
Newspaper with multi-media function and realization method thereof Download PDFInfo
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- CN102013223A CN102013223A CN 201010565375 CN201010565375A CN102013223A CN 102013223 A CN102013223 A CN 102013223A CN 201010565375 CN201010565375 CN 201010565375 CN 201010565375 A CN201010565375 A CN 201010565375A CN 102013223 A CN102013223 A CN 102013223A
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Abstract
The invention provides newspaper with a multi-media function and a realization method thereof. The newspaper comprises code-containing paper newspaper, an identification device and a receiver, wherein the paper newspaper comprises a bottom paper layer, a print layer and a code layer; the print layer and the code layer are printed on the bottom paper layer; codes are arranged on the code layer and correspond to multi-media information; the multi-media information corresponding to the codes is stored in a far-end server; the identification device reads the codes and analyzes the codes; when the multi-media information corresponding to the codes is stored in the identification device, the multi-media information can be directly retrieved and broadcasted; when the multi-media information is not stored in the identification device, the receiver receives the multi-media information corresponding to the codes; and the receiver transmits the multi-media information corresponding to the codes to the identification device, and the identification device broadcasts the multi-media information. In the invention, a large-capacity voice, videos, pictures and other multi-media information are integrated.
Description
Technical field
The present invention discloses a kind of newspaper, particularly a kind of newspaper and its implementation with multimedia function
Background technology
At present, newspaper rely on its read convenient, be easy to carry, advantage such as intuitive is strong, cost is low is occupied the media marketplace leading position.But be subjected to its spread scope narrower, the space of a whole page is limited, and the influence that quantity of information is little is subjected to the impact from multiple network technology such as internet (digital newspaper), mobile phone newspapers day by day, and its development has been subjected to the bottleneck restriction.And online newspaper (being digital newspaper) though etc. the quantity of information of its record be that traditional medium newspaper is incomparable, but be subjected to readers ' reading condition (must before the computer screen of networking), reading place (can not watch anywhere or anytime), reading crowd (because of newspaper readers group the elderly has certain proportion with operations such as mouse, keyboards; The popularity of online knowledge does not reach), hardware, region (the most of regional computer of China internet is popularized as yet at present), demonstration effect (injected volume of the web advertisement only accounts for the minimum part of traditional media injected volume at present) wait many-sided the influence, its audient's face is narrow, far can not contend with traditional newspaper.Other forms of medium such as mobile phone newspaper, because of being subjected to the restriction of himself technology and hardware condition, do not form main flow as yet, in sum, a kind of advantage with media such as integrating traditional medium newspaper, online newspaper, mobile phone newspapers of demand is a kind of novel newspaper of one on the market.
Summary of the invention
At above-mentioned papery newspaper of the prior art, internet newspaper and the mobile phone newspaper of mentioning etc. its intrinsic shortcoming is arranged respectively, the invention provides a kind of newspaper and its implementation with multimedia function, it is provided with password on the papery newspaper, read password on the papery newspaper by recognizing apparatus, and its corresponding multimedia messages play, realize multimedia function.
The technical scheme that the present invention solves its technical matters employing is: described newspaper comprises papery newspaper, recognizing apparatus and the receiver that contains password; Described papery newspaper comprises ground paper layer, printed layers and code layer, and described printed layers and described code layer are printed on the described ground paper layer; Described password is on described code layer and corresponding with multimedia messages; Described recognizing apparatus is used to read the described password on the described code layer and plays the multimedia messages of described password correspondence; And described receiver is used for receiving multimedia information, and it is transferred to described recognizing apparatus.
A kind of method that realizes above-mentioned newspaper with multimedia function, this method may further comprise the steps: generate described password and described password is corresponding with multimedia messages, on ground paper layer the printing described password, will with the corresponding multimedia information storage of described password in far-end server; Described recognizing apparatus reads the described password on the described papery newspaper and resolves; When described recognizing apparatus stored the corresponding multimedia messages of described password, this multimedia messages is directly transferred and play to described recognizing apparatus; When described recognizing apparatus was not stored the corresponding multimedia messages of described password, described receiver received multimedia messages corresponding to described password by wired or wireless mode; Described receiver will transfer to described recognizing apparatus corresponding to the multimedia messages of described password, be play by described recognizing apparatus again.
The technical scheme that the present invention solves its technical matters employing further comprises: the described password on the described code layer is generated by software, adopts the common ink or the infrared printing ink of carbon black to be printed on the described ground paper layer.
Described recognizing apparatus comprises recognizer and multimedia playing apparatus, and described recognizer links to each other with described multimedia playing apparatus by wired or wireless mode.
Described recognizer and multimedia playing apparatus are one; Described recognizer and multimedia playing apparatus are splits.
Described receiver is connected and carries out the renewal and/or the download of multimedia messages with far-end server by wired or wireless mode.
A described password is set, whole multimedia messagess of the described papery newspaper of the corresponding justifying of described password on the described code layer in the described papery newspaper; Perhaps, a plurality of described passwords are set on the described code layer in the described papery newspaper, the multimedia messages that each described password is corresponding different respectively; The form of expression of described password is bar code or two-dimensional bar code.
Described recognizer in the described recognizing apparatus reads the code-point of the described password in the described code layer, and described recognizing apparatus is resolved and transferred and the corresponding multimedia messages of described password the code-point of described password.
Described ground paper layer is newsprint, typographic printing paper, art paper, offset paper or kraft;
Described printed layers is printed on the ground paper layer by protruding seal, offset printing, flexo, gravure or digital printing form.
The invention has the beneficial effects as follows: the invention provides a kind of have be easy to carry, it is convenient to read, intuitive is strong, high capacity information (voice have been integrated, video, picture etc.) multimedia newspaper, when traditional picture presentation and character introduction is provided for the reader, carried more abundant multimedia information again, allow the reader get more information about more abundanter media informations with the form of sound or video, for the reader provides a large amount of abundant practical information contents, understand the degree of depth of news report more comprehensively, especially can be difficult to information conveyed for the newspaper advertisement client provides conventional newspaper advertisement displayed page, its content and form will thoroughly change the pattern of traditional newspaper industry.
The present invention will be further described below in conjunction with the drawings and specific embodiments.
Description of drawings
Fig. 1 is a system architecture synoptic diagram of the present invention.
Fig. 2 is a newspaper structural representation of the present invention.
Fig. 3 is a recognizing apparatus block scheme of the present invention.
Fig. 4 is a receiver block scheme of the present invention.
Among the figure, 1-ground paper layer, 2-printed layers, 3-code layer.。
Embodiment
Present embodiment is the preferred embodiment for the present invention, and other all its principles are identical with present embodiment or approximate with basic structure, all within protection domain of the present invention.
Newspaper among the present invention mainly comprises three parts, it is the papery newspaper, recognizing apparatus and receiver, please referring to accompanying drawing 2, in the present embodiment, papery newspaper main body is a ground paper layer 1, ground paper layer 1 can be newsprint, typographic printing paper, art paper, offset paper or kraft etc., among the present invention, the papery newspaper can be many spaces of a whole page form, multiple patterns such as placard form, be printed with printed layers 2 on the ground paper layer 1, printed layers 2 can be used protruding seal, offset printing, flexo, mode such as gravure or digital printing is printed on the ground paper layer 1, printed layers 2 is a Word message, also can print information such as multiple language characters or letter on the printed layers 2, reads for the user, ground paper layer 1 and printed layers 2 are the papery newspaper altogether.Be printed with code layer 3 on the ground paper layer 1, contain password in the code layer 3, in the present embodiment, code layer 3 can adopt common printing ink that contains carbon black or infrared printing ink by multi-form being printed on the ground paper layer 1 such as protruding seal, offset printing, flexo or digital printings, the printing ink that is adopted contains the element with spectral reflectance effect and can be discerned by recognizing apparatus, and present embodiment is preferably the printing ink of carbon elements.Code layer 3 can be printed on optional position on the ground paper layer 1, as centre joint place or ground paper layer 1 edge, code layer 3 also can intert and is printed on optional position on the printed layers 2, only otherwise can hinder the Word message of record on the correct recognition printed layers 2, password is generated by software, and the multimedia messages that will embody corresponding to newspaper described in the present invention, its realization form is varied, can adopt the form of bar code, also can adopt the form of code-point, or other forms that can be read by recognizing apparatus, the multimedia messages that each password is corresponding certain.The software that wherein is used to generate password can be the password generator of passing through, and belongs to prior art, so repeat no more in this instructions, multimedia messages is meant Digital Media forms such as comprising audio frequency, video, picture, animation.In the present embodiment, a described password is set on the described code layer in the described papery newspaper, whole multimedia messagess of the described papery newspaper of the corresponding justifying of described password; Perhaps, a plurality of described passwords are set on the described code layer in the described papery newspaper, the multimedia messages that each described password is corresponding different respectively.
Recognizing apparatus in the present embodiment mainly comprises recognizer and multimedia playing apparatus two parts, recognizer is the device that reads the password in the code layer 3, when the form of expression of password adopts bar code, recognizer adopts the bar code reading device, when the form of expression of password adopts code-point, recognizer adopts the code-point reading device, and when the form of expression of password adopted other forms, recognizer adopted corresponding reading device.Connect by wired or wireless mode between recognizer and the multimedia playing apparatus, as: can adopt lead to connect between recognizer and the multimedia playing apparatus and Data transmission; Also can adopt wireless modes such as bluetooth, RF, WiFi to connect Data transmission.Please referring to accompanying drawing 3, in the present embodiment, recognizing apparatus comprises central processing module, loudspeaker, audio interface, receiver module and LCD display module, after recognizer is imported central processing module with the password that reads, password is resolved and give loudspeaker and audio interface by central processing module the corresponding audio information conveyance, export by loudspeaker or audio interface, simultaneously, the video information of password correspondence can be exported to the LCD display module, drive the LCD display module and show, receiver module is used to receive the data that receiver sends.In the present embodiment, recognizer adopts wired form to be connected with central processing module, when specifically implementing, also can connect radio receiving transmitting module on central processing module, and adopts wireless mode to carry out data transmission between the recognizer.Recognizing apparatus also can adopt and have the handheld terminal of taking read functions (as mobile phone etc.), or is connected with the computer, TV etc. of recognizer.
Receiver network, cable TV network, telephone wire or internet etc. via satellite carries out the electronic equipment that data transfer receives, downloads, upgrades.Please referring to accompanying drawing 4, in the present embodiment, receiver comprises central processing module, be connected with the receiver module that is used to receive the multimedia messages that far-end server sends on the central processing module, also be connected with on the central processing module and be used for carrying out the transceiver module that data communication is used with recognizing apparatus, during concrete enforcement, can also be provided with the LCD display module in the receiver, driving the LCD display module by central processing module shows, wherein far-end server is that newspaper production side is used to provide the equipment corresponding to the multimedia messages of password, belong to prior art, this paper repeats no more.
Please referring to accompanying drawing 1, among the present invention, the method of utilizing the said apparatus realization to have the newspaper of multimedia function is: when the papery newspaper prints in newspaper production producer, utilization software generates password, and it is password is corresponding with multimedia messages, on ground paper layer 1, print password, will with the corresponding multimedia information storage of described password in far-end server.The user can buy and read the papery newspaper, in the time of need listening to or watch the multimedia messages of newspaper record, read on the papery newspaper password in the code layer 3 and password is resolved by recognizing apparatus, when described recognizing apparatus stored the corresponding multimedia messages of described password, this multimedia messages is directly transferred and play to described recognizing apparatus; When described recognizing apparatus is not stored the corresponding multimedia messages of described password, described recognizing apparatus is transferred this multimedia messages to described receiver, and described receiver wired or wireless modes such as network, cable TV network, telephone wire or internet via satellite receives this multimedia messages from far-end server; Receiver transfers to recognizing apparatus by wired or wireless mode with this multimedia messages again; Multimedia playing apparatus in the recognizing apparatus is play again.In the present embodiment, receiver earlier transfers to recognizing apparatus with multimedia messages and stores, and when recognizing apparatus read password on the papery newspaper, the multimedia messages of directly transferring in the recognizing apparatus was play; Perhaps, receiver earlier with multimedia information storage in receiver, when recognizing apparatus read password on the papery newspaper, recognizing apparatus was transferred corresponding multimedia messages in the receiver and is play.
The invention provides a kind of have be easy to carry, it is convenient to read, intuitive is strong, high capacity information (voice have been integrated, video, picture etc.) multimedia newspaper, when traditional picture presentation and character introduction is provided for the reader, carried more abundant multimedia information again, allow the reader get more information about more abundanter media informations with the form of sound or video, for the reader provides a large amount of abundant practical information contents, understand the degree of depth of news report more comprehensively, especially can be difficult to information conveyed for the newspaper advertisement client provides conventional newspaper advertisement displayed page, its content and form will thoroughly change the pattern of traditional newspaper industry.
More than be embodiment of the present invention, according to content disclosed by the invention, those of ordinary skill in the art can obviously expect some identical, replacement schemes, all should fall into protection scope of the present invention.
Claims (10)
1. newspaper with multimedia function is characterized in that:
Described newspaper comprises papery newspaper, recognizing apparatus and the receiver that contains password;
Described papery newspaper comprises ground paper layer, printed layers and code layer, and described printed layers and described code layer are printed on the described ground paper layer;
Described password is on described code layer and corresponding with multimedia messages;
Described recognizing apparatus is used to read the described password on the described code layer and plays the multimedia messages of described password correspondence;
And described receiver is used for receiving multimedia information, and it is transferred to described recognizing apparatus.
2. the newspaper with multimedia function according to claim 1 is characterized in that:
Described password on the described code layer is generated by software, adopts the common ink or the infrared printing ink of carbon black to be printed on the described ground paper layer.
3. the newspaper with multimedia function according to claim 1 is characterized in that:
Described recognizing apparatus comprises recognizer and multimedia playing apparatus, and described recognizer links to each other with described multimedia playing apparatus by wired or wireless mode.
4. the newspaper with multimedia function according to claim 3 is characterized in that: described recognizer and multimedia playing apparatus are one.
5. the newspaper with multimedia function according to claim 3 is characterized in that: described recognizer and multimedia playing apparatus are splits.
6. the newspaper with multimedia function according to claim 1 is characterized in that:
Described receiver is connected and carries out the renewal and/or the download of multimedia messages with far-end server by wired or wireless mode.
7. the newspaper with multimedia function according to claim 2 is characterized in that:
A described password is set, whole multimedia messagess of the described papery newspaper of the corresponding justifying of described password on the described code layer in the described papery newspaper; Perhaps, a plurality of described passwords are set on the described code layer in the described papery newspaper, the multimedia messages that each described password is corresponding different respectively;
The form of expression of described password is bar code or two-dimensional bar code.
8. the newspaper with multimedia function according to claim 3 is characterized in that:
Described recognizer in the described recognizing apparatus reads the code-point of the described password in the described code layer, and described recognizing apparatus is resolved and transferred and the corresponding multimedia messages of described password the code-point of described password.
9. the newspaper with multimedia function according to claim 1 is characterized in that:
Described ground paper layer is newsprint, typographic printing paper, art paper, offset paper or kraft;
Described printed layers is printed on the described ground paper layer by protruding seal, offset printing, flexo, gravure or digital printing form.
10. realize the method with newspaper of multimedia function as claimed in claim 1 for one kind, it is characterized in that:
May further comprise the steps:
S1 generates described password and described password is corresponding with multimedia messages, on ground paper layer the printing described password, will with the corresponding multimedia information storage of described password in far-end server;
The described recognizing apparatus of S2 reads the described password on the described papery newspaper and resolves;
When S3 stored the corresponding multimedia messages of described password when described recognizing apparatus, this multimedia messages is directly transferred and play to described recognizing apparatus; When described recognizing apparatus is not stored the corresponding multimedia messages of described password, enter S4;
The described receiver of S4 receives multimedia messages corresponding to described password by wired or wireless mode;
The described receiver of S5 will transfer to described recognizing apparatus corresponding to the multimedia messages of described password, enter S3.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201010565375 CN102013223A (en) | 2010-11-30 | 2010-11-30 | Newspaper with multi-media function and realization method thereof |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201010565375 CN102013223A (en) | 2010-11-30 | 2010-11-30 | Newspaper with multi-media function and realization method thereof |
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| Publication Number | Publication Date |
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| CN102013223A true CN102013223A (en) | 2011-04-13 |
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| CN 201010565375 Pending CN102013223A (en) | 2010-11-30 | 2010-11-30 | Newspaper with multi-media function and realization method thereof |
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Application publication date: 20110413 |