CN101990130B - Method for receiving advertisement by cable digital television set-top box - Google Patents
Method for receiving advertisement by cable digital television set-top box Download PDFInfo
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- CN101990130B CN101990130B CN2010105417677A CN201010541767A CN101990130B CN 101990130 B CN101990130 B CN 101990130B CN 2010105417677 A CN2010105417677 A CN 2010105417677A CN 201010541767 A CN201010541767 A CN 201010541767A CN 101990130 B CN101990130 B CN 101990130B
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Abstract
The invention provides a method for receiving advertisement by a cable digital television set-top box. When the startup picture of the set-top box is finished, the set-top box obtains PID (Packet Identification) of advertisement data according to parameter analysis of a PMT (Program Map Table), stores the advertisement data of the set-top box in a flash memory of the set-top box and displays the advertisement data through display processes of the startup picture, and users can display advertisement of other interfaces through refreshing the interfaces. The invention is designed by adopting the middleware standard and has high transferability, and few system resources can be occupied. Under the overall three-network convergence background, the invention provides rich life information for digital television users, and creates the maximum commercial interests for radio and television industry.
Description
[technical field]
The present invention relates to a kind of technical field of digital television set-top, relate in particular to the method that a kind of cable digital TV set-top box advertisement receives.
[background technology]
Along with computer technology, integrated circuit technique, Digital Signal Processing and development of Communication Technique in recent years, digital television techniques are also fast-developing thereupon.DTV is the third generation TV behind black-and-white TV and color TV.DTV comprises standard definition television (SDTV) and high definition TV (HDTV).The picture-and-sound quality of standard definition television all improves a lot than present simulated television, and the resolution of image is equivalent to the image level of DVD.And its channel utilance is high, in a channel of present simulated television, can transmit 4 cover (or more) single-definition programs simultaneously.High definition TV, picture can provide the amount of information that is equivalent to 5 times in standard definition television picture, therefore have higher image resolution ratio and definition.The high-res of the picture format of high definition TV be 1920X1080 the highest i.e. demonstration be present simulated television image sharpness 2-3 doubly.High definition TV adopts the image model of 16:9, rather than traditional 4:3 pattern, and standard definition television then adopts compatible 16:9 and 4:3 pattern, is finally confirmed the pattern of broadcasting by TV station.
DTV has following advantage:
(1) image definition is high.Result of use is not influenced by transmission, relay, can reach the level of transmitting terminal at receiving terminal.
(2) audio quality is high.Support the digital surround sound program source of 5.1 sound channels, can obtain the home theater effect through TV programme.
(3) anti-interference.Digital video is interference-free, the influence of gain, phase error and cross-talk.Anti-thousand abilities of disturbing under the equal transmission conditions obviously are superior to simulated television.
(4) efficiency of transmission is high.Carry out the ground mode when sending, can play at least 4 cover SDTV in the channel of former simulation TV simultaneously, a channel in the cable television network can be broadcast 8-10 cover SDTV simultaneously.
(5) can compatible existing simulated television.Get final product the receiving digital television program through before general television set, installing DTV STB additional, the TV program making facilities of TV station also can partly be continued to use.
(6) brand-new multi-service purposes is provided.Common simulated television can only be by the predetermined joint H table broadcast program of TV station.Digital tv network makes more horn of plenty of information source, and the several data service business can be provided, and television set can really be dissolved in the information network go.
Existing digital cable customers mainly is the One-to-All Broadcast mode, and the user is mainly used in and watches TV programme, and existing television advertising great majority are to intercut in program; The video ads data do not leave in the flash memory; As after playing the news hookup that is over, inserting the ad playing of a few minutes, present advertisement is as a part of real-time play of program, and the video data of advertisement all sends from the TV enterprise operation center; Pattern is single, can't obtain the information of colourful every profession and trade.
[summary of the invention]
The technical problem that the present invention will solve, the method that is to provide a kind of cable digital TV set-top box advertisement to receive is for the user provides the up-to-date advertising message closely bound up with life.
The present invention is achieved in that the method that a kind of cable digital TV set-top box advertisement receives, and it is characterized in that: comprise that ad data receives flow process and start advertisement flow for displaying, said ad data receives flow process and comprises the steps:
Corresponding PMT (pmt table in the digital television program code stream) table in step 11, service_id coupling PAT (program the is hinted obliquely at table) table, and reception pmt table according to said service correspondence;
Said start advertisement flow for displaying comprises the steps:
Step 20, set-top-box opening are restarted, and the initialization of set-top-box system elder generation judges whether the ad data in the flash memory contains the start-up picture ad data, not, then directly gets into step 24; Be then to get into step 21;
Step 21, from the flash memory, read the start-up picture ad data, judge whether its data read success, are, then obtain the start-up picture advertisement and its advertisement shown after get into step 22 again, do not change step 24 over to;
Step 22, judge whether contain other ad data in the said ad data, be, then display ads gets into step 23 afterwards, otherwise gets into step 24;
Step 23, judging whether contain other down advertisement first in the ad data, not, then get into step 24, is whether the advertisement of then judging this moment finishes, and is then to play down advertisement first, does not continue broadcast;
Step 24, entering STB main menu or full frame interface are carried out ad data and are received flow process.
The present invention has following advantage: when set-top box starting-up picture finishes; STB is resolved the PID that obtains ad data according to the parameter of pmt table, and its ad data is kept in the STB flash memory, and comes advertisement data through the start-up picture flow for displaying; The present invention adopts the middleware standard design; Portable strong, it is little that system takies resource, for digital cable customers provides abundant life information.
[description of drawings]
Fig. 1 receives schematic flow sheet for ad data of the present invention.
Fig. 2 is the present invention's advertisement flow for displaying sketch map of starting shooting.
[embodiment]
Combine embodiment that the present invention is further described with reference to the accompanying drawings.
The method that the cable digital TV set-top box advertisement receives comprises that ad data receives flow process and start advertisement flow for displaying, sees that the said ad data of Fig. 1 receives flow process and comprises the steps:
See that the said start advertisement of Fig. 2 flow for displaying comprises the steps:
Step 20, set-top-box opening are restarted, and the initialization of set-top-box system elder generation judges whether the ad data in the flash memory contains the start-up picture ad data, not, then directly gets into step 24; Be then to get into step 21;
Step 21, from the flash memory, read the start-up picture ad data, judge whether its data read success, are, then obtain the start-up picture advertisement and its advertisement shown after get into step 22 again, do not change step 24 over to;
Step 22, judge and whether contain other ad data in the said ad data (as except that start picture advertisement data, commercial breaks data etc.), be that then display ads gets into step 23 afterwards, otherwise entering step 24;
Step 23, judging whether contain other down advertisement first (breaking for commercialsy first down) in the ad data, not, then get into step 24, be whether the advertisement of then judging this moment finishes, is then to play down advertisement first (breaking for commercialsy first down), does not continue broadcast;
Step 24, entering STB main menu or full frame interface are carried out said ad data and are received flow process.
The wherein changeable control of the advertisement of STB, when getting into an interface of STB, STB refreshes this interface automatically and obtains ad data; Automatically show the advertisement at this interface; When the user selects to withdraw from this interface, stop the ad playing at this interface, get into new interface.
Here be noted that said ad data receives: be parsing and metadata cache to DVB DSM-CC OC agreement.
Said parsing obtains ad data: be to resolve index file, construct audience and receive data to the request of Data Receiving flow process.
Said advertisement shows: be the demonstration of audience, comprise decompress(ion) and the demonstration of picture, decompress(ion) and the demonstration of flash.
In a word, the present invention receives flow process, start advertisement flow for displaying and advertisement switching controls through ad data and realizes that top box advertisement reception shows, and adopts the middleware standard design, and by force portable, it is little that system takies resource.
The above is merely preferred embodiment of the present invention, and all equalizations of doing according to claim of the present invention change and modify, and all should belong to covering scope of the present invention.
Claims (2)
1. the method that receives of a cable digital TV set-top box advertisement, it is characterized in that: comprise that ad data receives flow process and start advertisement flow for displaying, said ad data receives flow process and comprises the steps:
Step 10, when set-top box starting-up picture finishes, STB ads lock dominant frequency point receives the SDT table after pinning frequency, resolves the SDT table and finds out the service that contains service_descriptor and service_type=0xef;
Step 11, according to corresponding pmt table in the corresponding service_id coupling pat table of said service, and receive pmt table;
Step 12, resolve the PID that obtains ad data, and its ad data is kept in the STB flash memory according to three parameters of frequency of the pmt_pid in the said pmt table, program number and frequency;
Said start advertisement flow for displaying comprises the steps:
Step 20, set-top-box opening are restarted, and the initialization of set-top-box system elder generation judges whether the ad data in the flash memory contains the start-up picture ad data, not, then directly gets into step 24; Be then to get into step 21;
Step 21, from the flash memory, read the start-up picture ad data, judge whether its data read success, are, then obtain the start-up picture advertisement and its advertisement shown after get into step 22 again, do not change step 24 over to;
Step 22, judge whether contain other ad data in the said ad data, be, then display ads gets into step 23 afterwards, otherwise gets into step 24;
Step 23, judging whether contain other down advertisement first in the ad data, not, then get into step 24, is whether the advertisement of then judging this moment finishes, and is then to play down advertisement first, does not continue broadcast;
Step 24, entering STB main menu or full frame interface are carried out ad data and are received flow process.
2. the method that a kind of cable digital TV set-top box advertisement according to claim 1 receives; It is characterized in that: the changeable control of the advertisement of STB, when getting into an interface of STB, STB refreshes this interface automatically and obtains ad data; Automatically show the advertisement at this interface; When the user selects to withdraw from this interface, stop the ad playing at this interface, get into new interface.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105417677A CN101990130B (en) | 2010-11-12 | 2010-11-12 | Method for receiving advertisement by cable digital television set-top box |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105417677A CN101990130B (en) | 2010-11-12 | 2010-11-12 | Method for receiving advertisement by cable digital television set-top box |
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| Publication Number | Publication Date |
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| CN101990130A CN101990130A (en) | 2011-03-23 |
| CN101990130B true CN101990130B (en) | 2012-11-21 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2010105417677A Expired - Fee Related CN101990130B (en) | 2010-11-12 | 2010-11-12 | Method for receiving advertisement by cable digital television set-top box |
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Families Citing this family (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102547392B (en) * | 2011-12-30 | 2014-12-10 | 深圳市龙视传媒有限公司 | Monitoring method and monitoring device for digital television advertising |
| CN102769793B (en) * | 2012-08-06 | 2016-08-03 | 青岛海信电器股份有限公司 | display device and content promotion method |
| CN105635813B (en) * | 2015-12-17 | 2018-08-14 | 福建新大陆通信科技股份有限公司 | A kind of self-repairing method and system of set-top box ad data exception |
| CN109218828B (en) * | 2018-09-05 | 2021-04-13 | 青岛海信传媒网络技术有限公司 | Method, terminal and storage medium for playing streaming media |
| CN109889915B (en) * | 2019-03-19 | 2022-04-01 | 青岛海信宽带多媒体技术有限公司 | Starting method for playing starting advertisement and set top box |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1917571A (en) * | 2006-09-15 | 2007-02-21 | 中辉世纪传媒发展有限公司 | Digital broadcast television system, set top box, and method of displaying image of starting up TV |
| CN101098445A (en) * | 2006-06-30 | 2008-01-02 | 株式会社日立制作所 | Television program receiving equipment and method for receiving and broadcasting television program |
| CN101426101A (en) * | 2008-11-28 | 2009-05-06 | 康佳集团股份有限公司 | Opening video playing method for set-top box |
| CN101656842A (en) * | 2008-08-22 | 2010-02-24 | 深圳Tcl新技术有限公司 | Single frequency point quick channel search method of digital television |
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- 2010-11-12 CN CN2010105417677A patent/CN101990130B/en not_active Expired - Fee Related
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101098445A (en) * | 2006-06-30 | 2008-01-02 | 株式会社日立制作所 | Television program receiving equipment and method for receiving and broadcasting television program |
| CN1917571A (en) * | 2006-09-15 | 2007-02-21 | 中辉世纪传媒发展有限公司 | Digital broadcast television system, set top box, and method of displaying image of starting up TV |
| CN101656842A (en) * | 2008-08-22 | 2010-02-24 | 深圳Tcl新技术有限公司 | Single frequency point quick channel search method of digital television |
| CN101426101A (en) * | 2008-11-28 | 2009-05-06 | 康佳集团股份有限公司 | Opening video playing method for set-top box |
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| CN101990130A (en) | 2011-03-23 |
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