CN101980272A - Method and device for pushing and using consumption coupon - Google Patents
Method and device for pushing and using consumption coupon Download PDFInfo
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- CN101980272A CN101980272A CN2010105111784A CN201010511178A CN101980272A CN 101980272 A CN101980272 A CN 101980272A CN 2010105111784 A CN2010105111784 A CN 2010105111784A CN 201010511178 A CN201010511178 A CN 201010511178A CN 101980272 A CN101980272 A CN 101980272A
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Abstract
The invention relates to a method and a device for pushing and using a consumption coupon. The device mainly comprises a commercial tenant coupon releasing device, a third party platform server, a coupon verifying device, and a financial payment card or a membership card, wherein the coupon verifying device is matched with the financial payment card or the membership card; the third party platform server is connected with the commercial tenant coupon releasing device and the coupon verifying device through a communication network; and the coupon verifying device is matched with the financial payment card or the membership card. In the method, a commercial tenant can directly request the third party platform server to release a coupon; a customer puts the financial payment card or the membership card on the coupon verifying device for verifying; and the coupon verifying device sends verification information to the third party platform server for verifying through a network and acquires a verification result of the third party platform server. In the method and the device, the problem of aimlessness in the conventional coupon releasing is solved; and simultaneously the method and the device have the advantages of environmental friendliness, convenience, business information statistical function and the like.
Description
Technical field
The present invention relates to a kind of issue and use the method and apparatus of reward voucher, particularly a kind ofly consume pushing and using method and device of reward voucher.
Background technology
Reward voucher is the marketing tool that is used to strengthen brand recognition and customer loyalty in the modern commerce activity and promotes the introduce new product.Formulate targetedly, the preferential of certain hour and value arranged by permission, reward voucher buys certain products for the consumer or service provides incentive condition flexibly.
The mode of distributing of existing reward voucher mainly contains manually to distribute, download and prints and newpapers and periodicals are issued three classes, modal reward voucher is to issue by manually distributing with newpapers and periodicals, the lacking direction property of the mode of distributing of this type, specific aim, and the consumer obtains often only to use wherein certain a part of reward voucher behind the entire paper matter reward voucher, remainingly just directly abandon, so just waste a large amount of timber resources, increased the weight of the felling of trees.And for the mode of the reward voucher of download printing, the consumer must download reward voucher and print to computing machine or on the specific terminal before consumption, can arrive trade company and locate to consume and enjoy privileges.Then be difficult to obtain preferential activity for the consumer who does not have consumer purposes.
For example: certain consumer is prepared to certain dining room consumption, and the reward voucher in download and printed this dining room, when the consumer arrives this dining room, find to have had a full house in the dining room and have many people before him, to arrive and waiting in line, this consumer has to select other dining rooms to be had meal, and the reward voucher of printing in advance can't use in other dining rooms.In the course of time, the consumer will produce this dining room and detest sense, has directly influenced the dining room income.
And trade company issues the purpose that do not have of reward voucher, the consumer who obtains reward voucher is turned back to trade company's place's consumption condition also can't add up, and can not help trade company that effective development strategy is formulated in the development of retail shop.For example: the applying date be on Dec 21st, 2007 (priority date is on Dec 26th, 2006) application number be 200780050840.7, open day is that on February 24th, 2010, (publication number was: CN101657784), denomination of invention is: mobile coupons method and the portable consumer device that utilizes this method, a kind of distributing method and portable consumer device of reward voucher described in this patented claim, and this patent is to utilize locating device to distribute reward voucher at certain regional consumer.But there is a shortcoming in this technology is exactly the consumer when trade company consumes, and trade company can't belong to the consumer group of that type to this consumer, can't formulate purposive extension programme to follow-up coupon distribution activity.
In sum: be badly in need of a kind of saving natural resources at present, carry, reward voucher device easy to use, and the propulsion method of this reward voucher can provide basic data for trade company draws up a plan for later on, issue specific consumer when allowing trade company distribute reward voucher, the consumer can allow trade company obtain the information of more detailed main consumer group after holding consumption voucher consumption with having purpose.
Summary of the invention
Technical matters to be solved by this invention is to overcome the deficiencies in the prior art, and a kind of pushing and using method and device of reward voucher of consuming is provided.
Technical matters to be solved by this invention is to overcome the deficiencies in the prior art, designs a kind of pushing and using method and device of reward voucher of consuming, and has environmental protection, convenience, has the advantage of business management Information Statistics function.
The present invention realizes above-mentioned purpose with technology by the following method:
The present invention relates to consume pushing and the employed equipment of using method of reward voucher, this equipment mainly comprises trade company's reward voucher distributing device, third party's Platform Server, reward voucher demo plant and financial payment card or member card, and the reward voucher demo plant matches with financial payment card or member card.
Third party's Platform Server connects with trade company's reward voucher distributing device and reward voucher demo plant by communication network; The reward voucher demo plant matches with financial payment card or member card.The request of issuing reward voucher just can directly be mentioned to third party's Platform Server by trade company's reward voucher distributing device by trade company, and being put into the reward voucher demo plant with financial payment card or member card, the consumer verifies, the reward voucher demo plant sends to third party's Platform Server by network with authorization information and verifies, and obtains the checking result of third party's Platform Server.
Described reward voucher distributing device is the computer platform with communications network functionality.
Third party's Platform Server is provided with member information database, merchant information database and coupon data storehouse, and is the computer platform with network communicating function, consumption voucher operating position statistical function and coupon information issuing function.
Say that further third party's platform is to have the computer platform that webpage and/or internet and/or mobile network are issued coupon information.
Described reward voucher demo plant is magnetic stripe reading device or non-contact IC card reading device or two-dimension code reading device or computer platform with input validation information.Financial payment card or member card are provided with magnetic stripe or non-contact IC or two-dimension code or the authorization information sign indicating number matching used with the reward voucher demo plant.Only need be with financial payment card or member card to get final product when the consumer goes out, not need to carry in addition the promotional card or the reward voucher of trade company.Avoid the consumer to leave behind reward voucher on the one hand, reduce the heavy burden that the consumer goes out on the other hand, and avoid using paper coupons environmental protection more.
Described reward voucher distributing device also comprises the member terminal of the coupon information that can receive third-party server, and described member terminal can be mobile phone or the computer platform with communication function.Third party's Platform Server connects by Internet and/or mobile communications network with member terminal.
The communication network connecting mode of third party's Platform Server and trade company's reward voucher distribution apparatus and reward voucher demo plant is Internet and/or mobile communications network.
Before the use, consumer and trade company all need to register third party's platform member and the member of trade company to third party's platform:
Consumer wants obtains above-mentioned financial payment card or member card and membership by registration.Bank) or Notified body bidding or change binding clubbable financial payment card of third party's platform or member card (for example: Unionpay's deposit card, credit card etc.) consumer to financial institution (for example:, and initiatively require to obtain third party's platform membership during application and can obtain third party's platform membership.Financial institution or Notified body feed back to this consumer's data third party's platform and are recorded on third party's Platform Server and set up in the member information database then, member information database is divided into many groups by the condition of acceptance gauge outfit, has so just finished member registration work.
Trade company is if the issue reward voucher then needs third party's platform application to become the authority of member of trade company and acquisition issue reward voucher.It is that the member of trade company also obtains the authority of issue coupon information and be recorded in to set up on third party's Platform Server in the merchant information database that trade company submits the data application to third party's platform earlier, and third party's Platform Server is divided into organize with the merchant information database by issue condition gauge outfit more then.
Trade company just can push reward voucher to the consumer after registering the member of trade company, and the step that pushes reward voucher is as follows:
At first, the member of trade company is by submitting to transmission reward voucher request and appointment to push condition to trade company's reward voucher distributing device to third party's Platform Server.Reward voucher request and appointment push condition process third party platform audit back and are recorded in the coupon data storehouse of setting up on third party's Platform Server, and the coupon data storehouse is divided into organize by the condition gauge outfit of pushing more.
Then, third party's Platform Server mates the condition that pushes gauge outfit in the coupon data storehouse and the acceptable conditions gauge outfit in the member database automatically.
Next third party's Platform Server is written to the coupon information in the pairing coupon information of the condition that the pushes gauge outfit storehouse group of being mated in the membership information in the pairing member information database group of the acceptable conditions gauge outfit of being mated, so just allows the member obtain this reward voucher.
At last, third party's Platform Server is sent to coupon information in the pairing coupon data of the condition that the pushes gauge outfit storehouse group of being mated the terminal (mobile phone or have the computer platform of communication function) of member in the pairing member information database group of the acceptable conditions gauge outfit of being mated, the coupon information of notifying the member to obtain has so just been finished the issue work of consumption voucher.Third party's platform member then can be known the coupon information that he obtains by mobile phone or computer platform.
Third party's platform member obtains just can to hold behind the reward voucher of trade company of third party's platform issue financial payment card or member and snaps into trade company and consume and obtain certain preferentially, and the member uses the step of reward voucher as follows:
After consumer (third party's platform member) obtained coupon information, the financial payment card or the member that hold with third party's platform membership information snapped into trade company's consumption of issuing this coupon information.Before payment, the consumer also shows financial payment card or member card, and trade company delivers to the verification terminal place with financial payment card or member card and verifies.
Verification terminal feeds back to the checking of third party's Platform Server with the Member Information in financial payment card or the member card and whether has obtained the corresponding coupon information with trade company, and the checking result of third party's Platform Server is sent it back verification terminal.If being proved to be successful trade company then allowing to consume this obtains preferential accordingly in current consumption.
The consumer hold financial payment card or member card trade company verify favor information there and obtain preferential after, this consumer's consumption information record also feeds back in third party's Platform Server.Third party's Platform Server can write down the reward voucher operating position of trade company, and presses the condition of acceptance gauge outfit with member's Information Statistics formation operation report according to member information database.Trade company can obtain this operation report from third party's Platform Server, main consumer's distribution situation can be learnt by trade company from operation report, comprise age, the level of consumption, hobby etc., trade company can understand the basic distribution situation of main consumer group according to this operation report then, and further formulates reward voucher and push and the business enterprise expand activity.
The member also can active request obtain reward voucher, and concrete steps are as follows:
At first, the consumer proposes to obtain the reward voucher request by member's terminal or verification terminal to third party's Platform Server.Third party's Platform Server is received after the member initiatively obtains the request of reward voucher and is examined then, and forms the request report.Trade company's operation for convenience also can be that trade company transfers the power of examination and approval that member's active request obtains coupon to trade company to the application of third party's Platform Server in advance, voluntarily member's active request is examined by trade company.At last, if third party's Platform Server or trade company examine by, third party's Platform Server just is sent to coupon information in the pairing member information database group of member of active request reward voucher, and is recorded in the membership information of this member information database group.Simultaneously, third party's Platform Server is sent to the member's of active request reward voucher member terminal with coupon information, informs that this consumer has obtained the reward voucher of this trade company.
If third party's Platform Server or trade company examine do not pass through, then the result is sent to the member's of active request reward voucher member terminal.And third party's Platform Server is just examined the active request reward voucher result who does not pass through and is sent in the pairing member information database group of member of active request reward voucher, and is recorded in the membership information of this member information database group.
The present invention is directed to existing consumption reward voucher dissemination method and equipment and improve, possessing has following products characteristics and use a bit:
1. avoid using the papery consumption voucher, reduce the environmental pollution and the wasting of resources, reduce the expense expenditure that trade company distributes coupon;
2. make things convenient for the consumer to obtain, carry and use reward voucher;
3. trade company can issue the consumption reward voucher targetedly and formulate extension programme;
4. trade company can obtain the operation report of reward voucher from third party's platform, and more detail knowledge is to the main consumer colony that trade company consumes, and can formulate at consumer colony more meet the extension programme that trade company develops.
Description of drawings
Fig. 1 is a device structure synoptic diagram of the present invention;
Fig. 2 is third party's platform member registration process flow diagram of the present invention;
Fig. 3 is a trade company of the present invention member registration process flow diagram;
Fig. 4 pushes the reward voucher process flow diagram for the member of trade company of the present invention to the consumer;
Fig. 5 uses the reward voucher flow chart of steps for consumer of the present invention;
Fig. 6 is information record of the present invention and feedback step process flow diagram;
Fig. 7 is member's active request reward voucher process flow diagram of the present invention;
Embodiment
Embodiment one: as shown in Figure 1, the present invention relates to consume pushing and the employed equipment of using method of reward voucher, this equipment mainly comprises trade company's reward voucher distributing device, third party's Platform Server, reward voucher demo plant and financial payment card, and the reward voucher demo plant matches with the financial payment card.
Third party's Platform Server connects with trade company's reward voucher distributing device and reward voucher demo plant by communication network; The reward voucher demo plant matches with the financial payment card.The request of issuing reward voucher just can directly be mentioned to third party's Platform Server by trade company's reward voucher distributing device by trade company, verify and be and the consumer is put into the reward voucher demo plant with the financial payment card, the reward voucher demo plant sends to third party's Platform Server by network with authorization information and verifies, and obtains the checking result of third party's Platform Server.
Described reward voucher distributing device is the computer platform with communications network functionality.
Third party's Platform Server is provided with member information database, merchant information database and coupon data storehouse, and is the computer platform with network communicating function, consumption voucher operating position statistical function and coupon information issuing function.
Say that further third party's platform is to have the computer platform that webpage and internet and mobile network are issued coupon information.
Described reward voucher demo plant is the non-contact IC card reading device.The financial payment card is provided with the non-contact IC matching used with the reward voucher demo plant.Only need be with the financial payment card to get final product when the consumer goes out, not need to carry in addition the promotional card or the reward voucher of trade company.
Described reward voucher distributing device also comprises the member terminal of the coupon information that can receive third-party server, and described member terminal is a mobile phone.Third party's Platform Server connects by mobile communications network with member terminal.
The communication network connecting mode of third party's Platform Server and trade company's reward voucher distribution apparatus and reward voucher demo plant is Internet and/or mobile communications network.
Consumer and trade company all need to register third party's platform member and the member of trade company to third party's platform before using:
As shown in Figure 2, consumer wants obtains above-mentioned financial payment card and membership by registration.The clubbable financial payment card of binding third party's platform is bid to host or changed to the consumer to financial institution, financial institution feeds back to this consumer's data third party's platform and is recorded on third party's Platform Server and sets up in the member information database, member information database is divided into many groups by the condition of acceptance gauge outfit, has so just finished member registration work.
As shown in Figure 3, trade company is if the issue reward voucher then needs third party's platform application to become the authority of member of trade company and acquisition issue reward voucher.It is that the member of trade company also obtains the authority of issue coupon information and be recorded in to set up on third party's Platform Server in the merchant information database that trade company submits the data application to third party's platform earlier, and third party's Platform Server is divided into organize with the merchant information database by issue condition gauge outfit more then.
As shown in Figure 4, trade company just can push reward voucher to the consumer after registering the member of trade company:
At first, the member of trade company is by submitting to transmission reward voucher request and appointment to push condition to trade company's reward voucher distributing device to third party's Platform Server.Reward voucher request and appointment push condition process third party platform audit back and are recorded in the coupon data storehouse of setting up on third party's Platform Server, and the coupon data storehouse is divided into organize by the condition gauge outfit of pushing more.
Then, third party's Platform Server mates the condition that pushes gauge outfit in the coupon data storehouse and the acceptable conditions gauge outfit in the member database automatically.
Next third party's Platform Server is written to the coupon information in the pairing coupon information of the condition that the pushes gauge outfit storehouse group of being mated in the membership information in the pairing member information database group of the acceptable conditions gauge outfit of being mated.
At last, third party's Platform Server is sent to the terminal of member in the pairing member information database group of the acceptable conditions gauge outfit of being mated with coupon information in the pairing coupon data of the condition that the pushes gauge outfit storehouse group of being mated, and has so just finished the issue work of consumption voucher.Third party's platform member then can be known the coupon information that he obtains by mobile phone or computer platform.
As shown in Figure 5, third party's platform member obtains just can to hold behind the reward voucher of trade company of third party's platform issue financial payment and snaps into trade company's consumption and obtain certain preferentially, and the use step is as follows:
After the consumer obtains coupon information, hold the trade company's consumption that snaps into this coupon information of issue with the financial payment of third party's platform membership information.Before payment, the consumer also shows the financial payment card, and trade company delivers to the verification terminal place with the financial payment card and verifies.
Verification terminal feeds back to third party's Platform Server checking with the Member Information in the financial payment card and whether has obtained the corresponding coupon information with trade company, is proved to be successful trade company and then allows to consume this and obtain preferential accordingly in current consumption.
As shown in Figure 6, the consumer hold financial payment be stuck in trade company verify favor information there and obtain preferential after, this consumer's consumption information record also feeds back in third party's Platform Server.Third party's Platform Server can write down the reward voucher operating position of trade company, and presses condition of acceptance gauge outfit formation operation report according to member information database.Trade company can obtain this operation report from third party's Platform Server, main consumer's distribution situation can be learnt by trade company from operation report, comprise age, the level of consumption, hobby etc., trade company can formulate further reward voucher according to this operation report and pushes and the business enterprise expand activity then.
As shown in Figure 7, the member also can initiatively obtain reward voucher to trade company's request:
At first, the consumer proposes to obtain the reward voucher request by member's terminal or verification terminal to third party's Platform Server.Then, third party's Platform Server is received after the member initiatively obtains the request of reward voucher and is examined and form the request report.At last, if third party's Platform Server examine by, then third party's Platform Server just is sent to coupon information in the pairing member information database group of member of active request reward voucher, and is recorded in the membership information of this member information database group.Simultaneously, third party's Platform Server is sent to the member's of active request reward voucher member terminal with coupon information, informs that this consumer has obtained the reward voucher of this trade company.
If third party's Platform Server is examined do not pass through, then the result is sent to the member's of active request reward voucher member terminal.And third party's Platform Server is just examined the active request reward voucher result who does not pass through and is sent in the pairing member information database group of member of active request reward voucher, and is recorded in the membership information of this member information database group.
Embodiment two: present embodiment is identical with the structure of embodiment one, and its difference is that described reward voucher demo plant is the magnetic stripe reading device.The financial payment card is provided with the magnetic stripe matching used with the reward voucher demo plant.
Described reward voucher distributing device also comprises the member terminal of the coupon information that can receive third-party server, and described member terminal can be the computer platform with communication function.Third party's Platform Server connects by Internet with member terminal.
Third party's Platform Server is to connect by Internet with the communication network connecting mode of trade company's reward voucher distribution apparatus and reward voucher demo plant.
Claims (13)
1. consume pushing and using method of reward voucher for one kind, it is characterized in that described method branch following steps:
(1) registration step:
(1.1) consumer handles or changes binding clubbable financial payment card of third party's platform or member card to financial institution or Notified body application, financial institution or Notified body feed back to this consumer's data third party's platform and are recorded in third party's platform sets up member information database, and member information database is divided into many groups by the condition of acceptance gauge outfit;
(1.2) trade company is that the member of trade company also obtains the authority of issue coupon information and be recorded in to set up the merchant information database in third party's platform to the application of third party's platform submission data, and the merchant information database is divided into by issue condition gauge outfit and organizes more;
(2) member of trade company pushes the reward voucher step to the consumer:
(2.1) member of trade company submits to transmission reward voucher request and appointment to push condition to third party's platform; Audit also is recorded in the coupon data storehouse of setting up in third party's platform, and the coupon data storehouse is divided into many groups by the condition gauge outfit of pushing;
(2.2) third party's platform will push the condition gauge outfit and the acceptable conditions gauge outfit is mated automatically;
(2.3) third party's platform is written to the coupon information in the pairing coupon information of the condition that the pushes gauge outfit storehouse group of being mated in the membership information in the pairing member information database group of the acceptable conditions gauge outfit of being mated;
(2.4) third party's platform is sent to coupon information in the pairing coupon data of the condition that the pushes gauge outfit storehouse group of being mated the terminal of member in the pairing member information database group of the acceptable conditions gauge outfit of being mated;
(3) use step:
(3.1) after the member obtains coupon information, the financial payment card or the member that hold with third party's platform membership information snap into trade company's consumption of issuing this coupon information, and showing financial payment card or member card, trade company verifies financial payment card or member card at verification terminal;
(3.2) verification terminal feeds back to third party's platform validation with the Member Information in financial payment card or the member card and whether has obtained the corresponding coupon information with trade company, be proved to be successful then allow preferential;
(4) information record and feedback
(4.1) the reward voucher operating position of third party's platform record trade company;
(4.2) press the condition of acceptance gauge outfit according to member information database and form operation report.
2. pushing and using method of consumption reward voucher according to claim 1, it is characterized in that described consumption reward voucher push and using method comprises member's active request reward voucher;
Member's active request reward voucher step:
(5.1) terminal or the verification terminal by the member proposes to obtain the reward voucher request to third party's platform;
(5.2) third party's platform is received after the member obtains the request of reward voucher and is examined, and forms the request report;
(5.3) examine by, third party's platform and coupon information is sent in the membership information in the pairing member information database group of member of active request reward voucher;
(5.4) third party's platform is sent to coupon information the member's of active request reward voucher member terminal.
3. pushing and using method of consumption reward voucher according to claim 2 is characterized in that the described condition that pushes is to comprise sex and/or age and/or inhabitation address and/or work address and/or occupation and/or income level and/or personal interest hobby and/or extra-professional activity.
4. pushing and using method of consumption reward voucher according to claim 3 is characterized in that described coupon information comprises numbering and/or discount product and/or discount mode and/or the title of suitable application region and/or reward voucher applicable merchants and/or the address of trade company.
5. pushing and using method of consumption reward voucher according to claim 4 is characterized in that it is that manual examination and verification or third party's platform are examined automatically that described third party's platform is examined trade company reward voucher request of submitting to and the mode of specifying the condition that pushes.
6. according to the pushing and using method of any described consumption reward voucher of claim 1 to 5, it is characterized in that described third party's platform is by Email and/or SMS and/or info web with the mode that coupon information in the pairing coupon data of the condition that the pushes gauge outfit storehouse group of being mated is sent to member's terminal in the pairing member information database group of the acceptable conditions gauge outfit of being mated.
7. pushing and using method of consumption reward voucher according to claim 6 is characterized in that mode that described verification terminal reads the Member Information in financial payment card or the member card is to verify to third party's platform request by reading the magnetic stripe that is arranged on financial payment card or the member card or contactless I C card or two-dimension code or card number or phone number.
8. pushing and the equipment of using method according to each described consumption reward voucher of claim 1 to 7, it is characterized in that comprising trade company's reward voucher distributing device, third party's Platform Server, reward voucher demo plant and financial payment card or member card, the reward voucher demo plant matches with financial payment card or member card; Third party's Platform Server connects with trade company's reward voucher distributing device and reward voucher demo plant by communication network; The reward voucher demo plant matches with financial payment card or member card.
9. equipment according to claim 8 is characterized in that described reward voucher distributing device is the computer platform with communications network functionality; Described third party's Platform Server is provided with member information database, merchant information database and coupon data storehouse.
10. equipment according to claim 9 is characterized in that described third party's Platform Server is the computer platform with network communicating function, consumption voucher operating position statistical function and coupon information issuing function; Described third party's platform is to have the computer platform that webpage and/or internet and/or mobile network are issued coupon information.
11. equipment according to claim 10 is characterized in that described reward voucher demo plant is magnetic stripe reading device or contactless I C card reading device or two-dimension code reading device or computer platform with input validation information; Financial payment card or member card are provided with magnetic stripe or non-contact IC or two-dimension code or the authorization information sign indicating number matching used with the reward voucher demo plant.
12. equipment according to claim 11 is characterized in that described reward voucher distributing device also comprises the member terminal of the coupon information that can receive third-party server, described member terminal can be mobile phone or the computer platform with communication function; Third party's Platform Server connects by Internet and/or mobile communications network with member terminal.
13., it is characterized in that the communication network connecting mode of described third party's Platform Server and trade company's reward voucher distribution apparatus and reward voucher demo plant is Internet and/or mobile communications network according to Claim 8 to 12 each described equipment.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105111784A CN101980272A (en) | 2010-10-18 | 2010-10-18 | Method and device for pushing and using consumption coupon |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105111784A CN101980272A (en) | 2010-10-18 | 2010-10-18 | Method and device for pushing and using consumption coupon |
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| Publication Number | Publication Date |
|---|---|
| CN101980272A true CN101980272A (en) | 2011-02-23 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2010105111784A Pending CN101980272A (en) | 2010-10-18 | 2010-10-18 | Method and device for pushing and using consumption coupon |
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| CN (1) | CN101980272A (en) |
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2010
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