CN101795290A - Network content pushing method and network content pushing device - Google Patents
Network content pushing method and network content pushing device Download PDFInfo
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- CN101795290A CN101795290A CN200910302698A CN200910302698A CN101795290A CN 101795290 A CN101795290 A CN 101795290A CN 200910302698 A CN200910302698 A CN 200910302698A CN 200910302698 A CN200910302698 A CN 200910302698A CN 101795290 A CN101795290 A CN 101795290A
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Abstract
The invention discloses a network content pushing method and a network content pushing device. The network content pushing method comprises the following steps: receiving the access requesting information of mobile storage equipment by using a network server; acquiring identification information in the access requesting information for verification; judging whether the mobile storage equipment is registered or not according to the identification information; if the mobile storage equipment is registered, informing the mobile storage equipment of disenabling limited settings; if the mobile storage equipment is not registered, receiving the user characteristic information of the mobile storage equipment and registering the mobile storage equipment; and transmitting network contents to the mobile storage equipment according to the user characteristic information. The network content pushing device receives the access requesting information of the mobile storage equipment through a receiving module, verifies the mobile storage equipment through a judging module and cancels the limited settings of the mobile storage equipment by utilizing an operating module, so that the network server interacts with the mobile storage equipment to acquire relatively more accurate information about the mobile storage equipment and a user, which makes simpler and more convenient the pushing of the network contents, improves network content pushing efficiency and avoids the waste of network resources.
Description
Technical field
The present invention relates to the Web content transmission field, specially refer to a kind of Web content push method and device.
Background technology
Along with networks development, increasing people begins contact and internet usage.The user almost can find all to want the information that shows on the internet.The existing network information shows and pushes and can be pushed to the network terminal by content server according to unified order that perhaps the information by customization realizes pushing user's interest information and method by content server to the network user.For example, provide news to the user, Products Information, user's interest information such as online advertisement etc. by the network instant communication instrument.
In the prior art, utilizing movable storage device to push the method for advertisement, can be to analyze by the webpage click behavior that the content stock goes out the user, or analyzes etc. in the conversational communication content of network by collecting the user, operate complicatedly, wastes Internet resources.
Summary of the invention
One of purpose of the present invention has promoted the effect of the propelling movement of Web content for a kind of Web content push method and device are provided, and it is easier that Web content is pushed, and reaches the purpose of saving Internet resources.
The present invention proposes a kind of Web content push method, comprises step:
The webserver receives the request visit information of movable storage device;
The identification information that obtains in the described request visit information is verified;
Whether registered according to described identification information judgment movable storage device; In this way, the notice movable storage device is closed to limit and is provided with; As not, receive the user's characteristic information of movable storage device, register;
Send Web content to movable storage device according to user's characteristic information.
It is above-mentioned that whether registered step comprises step according to described identification information judgment movable storage device:
Described identification information and existing stored information are compared, determine whether described identification information is present in the existing stored information.
Above-mentionedly send Web content according to user's characteristic information and also comprise step to the step of movable storage device:
The content keyword is set.
Above-mentionedly send Web content to the step of movable storage device according to user's characteristic information and comprise step:
User's characteristic information and content keyword are compared, determine the described Web content related with user's characteristic information;
Described Web content is sent to movable storage device.
Above-mentionedly send Web content according to user's characteristic information and also comprise step to the step of movable storage device:
Receive the feedback information of movable storage device;
According to described feedback information, judge whether to continue to push Web content.
Web content push method of the present invention, receive movable storage device and user's user's characteristic information by the webserver, and to the checking of movable storage device and the qualification setting of cancellation movable storage device, obtain the information of movable storage device and user more accurately alternately with movable storage device, it is easier to make that Web content pushes, improve the efficient that Web content pushes, avoid waste of network resources.
The present invention also proposes the device that a kind of Web content pushes, and comprising:
Receiver module utilizes the webserver to receive the request visit information of movable storage device;
Authentication module, the identification information that obtains in the described request visit information is verified;
Judge module, whether registered according to described identification information judgment movable storage device;
The operation control module, according to the judgement of described judge module, the notice movable storage device is closed the user's characteristic information that limits setting or receive movable storage device and is registered;
Content pushes module, sends Web content to movable storage device according to user's characteristic information;
Content storage module is used to store Web content to be pushed.
Above-mentioned judge module comprises:
Comparing unit compares described identification information and existing stored information, determines whether described identification information is present in the existing stored information.
The device that above-mentioned Web content pushes also comprises:
Module is set, the content keyword is set.
Foregoing pushes module and comprises:
The content choice unit compares user's characteristic information and content keyword, determines the described Web content related with user's characteristic information;
The content delivery unit is sent to movable storage device with described Web content.
The device that above-mentioned Web content pushes also comprises:
The feedback receiver module, the feedback information of reception movable storage device;
The feedback and tracking module according to described feedback information, judges whether to continue to push Web content.
The device that Web content of the present invention pushes, receive movable storage device and user's user's characteristic information by receiver module, and judge module is to the checking of movable storage device with utilize the qualification setting of operational module cancellation movable storage device, make the webserver and movable storage device obtain the information of movable storage device and user more accurately alternately, it is easier that Web content is pushed, improve the efficient that Web content pushes, avoid waste of network resources.
Description of drawings
The steps flow chart schematic diagram of the Web content push method of Fig. 1 first embodiment of the invention;
The steps flow chart schematic diagram of the Web content push method of Fig. 2 second embodiment of the invention;
The steps flow chart schematic diagram of the Web content push method of Fig. 3 third embodiment of the invention;
The structural representation of the device that the Web content of Fig. 4 fourth embodiment of the invention pushes;
The structural representation of the device that the Web content of Fig. 5 fifth embodiment of the invention pushes;
The structural representation of the device that the Web content of Fig. 6 sixth embodiment of the invention pushes.
The realization of the object of the invention, functional characteristics and advantage will be in conjunction with the embodiments, are described further with reference to accompanying drawing.
Embodiment
With reference to Fig. 1, the present invention proposes a kind of Web content push method of first embodiment, comprises step:
S10, the webserver receive the request visit information of movable storage device;
S100, the identification information that obtains in the described request visit information are verified;
S11, whether registered according to described identification information judgment movable storage device; In this way, carry out step S111, the notice movable storage device is closed to limit and is provided with; As not, carry out step S112, receive the user's characteristic information of movable storage device, register;
S12, send Web content to movable storage device according to user's characteristic information.
In one execution mode of present embodiment, above-mentioned movable storage device can be directly or indirectly to be connected the movable storage device that carries out exchanges data with network, such as: mobile phone, PDA (Personal Digital Assistant, personal digital assistant), flash disk, portable hard drive, have the wireless network card of memory function etc.Wherein, movable storage device can connect network by wireless mode, and as the wireless Internet card of band memory function, and mobile phone, PDA etc. can pass through WI-FI home control network communication protocols such as (WirelessFidelity, 802.11b standards), directly are connected with network.Perhaps, this movable storage device can also pass through computer, is connected with network indirectly.Above-mentioned movable storage device is connected to the webserver by network.
As described in step S10, above-mentioned movable storage device has been given tacit consent to some and limit to be provided with before use, make described movable storage device function limitation or can not use.When above-mentioned movable storage device directly or indirectly with after network is connected, can utilize the accessing request information of automatic running program with described movable storage device, send to the webserver by network and verify.Simultaneously, this automatic running program can also send to the webserver with the network address (as the IP address) of the movable storage device and/or the connected network terminal, conveniently sets up network and connects.
Above-mentioned request visit information also comprises the identification information of movable storage device and manufacturer's information etc.; This manufacturer's information comprises producer's numbering etc.
When movable storage device was flash disk, above-mentioned identification information can be the ID (Identity, identify label number) of flash disk.This ID can be 4 16 system characters, such as: AOE5 etc.
Above-mentioned restriction setting can comprise soft write-protect, disk size control and/or the read-write number of times etc. to movable storage device.Do not closing before restriction is provided with, can limit write operation to movable storage device, disk active volume and/or read-write number of times etc.
In an execution mode of present embodiment, be example with the flash disk, the making of above-mentioned automatic running program is described.
Above-mentioned flash disk Connects Power behind the brain, can be modeled as the CD drive or the local disk that insert CD, activates the mechanism that automatically performs of Windows operating system, executable operations.
With after computer is connected, be made into the CD or the local disk of computer at this flash disk, and under the root of this CD or local disk storage autorun.ini file.Surely the name that needs working procedure in this autorun.ini document.Be equipped with when inserting this flash disk on the computer of Windows operating system as the user,, operating, such as the identification information that sends above-mentioned movable storage device etc. moving the fixed program of this autorun.ini document automatically.
As described in step S100, it is set that the webserver is generally movable storage device producer, and it can verify this identification information and/or producer's information, the movable storage device login that allows oneself to produce.
As described in step S11, the above-mentioned webserver can be according to the identification information of described movable storage device, to judge whether movable storage device is registered in the described webserver to the checking of movable storage device.Register on the above-mentioned webserver if determine this movable storage device, then carry out step S111, the notice movable storage device is closed to limit and is provided with, and movable storage device can normally be used.Otherwise, carrying out step S112, this webserver will point out above-mentioned movable storage device to register.The user's characteristic information that this webserver will receive movable storage device and/or the network terminal that is connected with movable storage device sends, after registering, execution in step S111 again.
Above-mentioned notice movable storage device is closed to limit and is provided with, and can be that the above-mentioned webserver sends the automatic running program of an instruction to above-mentioned movable storage device by network.This automatic running program starts default qualification shutoff operation is set, and closes the qualification setting of above-mentioned movable storage device, and this uses prior art to realize.
Can also after registration, judge whether registration is successful in the present embodiment; In this way, carry out step S111; As not, finish.This determining step can use prior art to carry out, and does not repeat them here.
The above-mentioned network terminal comprises the equipment that computer etc. has input/output function and can carry out data interaction with the webserver.
Above-mentioned user's characteristic information comprises the identification information of movable storage device and movable storage device user's user profile.This user profile is the information that is associated with the user, such as, can comprise user's information such as name, age, occupation, income, interest, personal homepage and/or contact method, and user network access to web page recorded information etc.This User Page Visitor Logs information can obtain by the Visitor Logs of search subscriber browser.
In one execution mode of present embodiment, the above-mentioned webserver can also be after above-mentioned movable storage device successfully lands the webserver, and whether the prompting user needs to revise user profile.If this user's user profile changes, such as variations such as contact methods, can time update, make the information of webserver stores more accurate.
As described in step S12, this webserver can be according to the user profile in the above-mentioned user's characteristic information, select the Web content that is associated with described user profile, be sent to the above-mentioned movable storage device and/or the connected network terminal, for this movable storage device and/or network terminal user's muster.Aforesaid way can make Web content and above-mentioned user that the webserver pushed have relevance, can promote the Web content click through rate.
The Web content push method of present embodiment by utilizing the registration of above-mentioned movable storage device, gets access to user profile more accurately; Pick out the Web content (such as ad content) that is associated with it according to described user profile, be pushed to the relative users muster, make that the propelling movement of Web content is easier, promoted the effect that Web content pushes, saved Internet resources.
With reference to Fig. 2, the present invention proposes a kind of Web content push method of second embodiment.In an execution mode of present embodiment, above-mentioned steps S11 can comprise step:
S110, described identification information and existing stored information are compared, determine whether described identification information is present in the existing stored information.
In the present embodiment, judge the mode whether above-mentioned movable storage device has been registered in the webserver, it can be the identification information that utilizes this movable storage device, compare with the existing stored information of storing in the webserver, if this identification information has been stored in the existing stored information, confirm that then this movable storage device registers; Otherwise, confirm that this movable storage device is unregistered.Above-mentioned existing stored information is the identification information that is stored in the registered movable storage device in the webserver.
The Web content push method of present embodiment compares by identification information and the existing stored information of the webserver with movable storage device, reaches the purpose of confirming whether described movable storage device is registered.
With reference to Fig. 3, third embodiment of the invention proposes a kind of Web content push method.In an execution mode of present embodiment, also comprise step before the above-mentioned steps S12:
S120, the content keyword is set.
As described in step S120, need the content keyword be set by the Web content that the webserver pushes.Embody the theme of its map network content by this content keyword.
Above-mentioned Web content can be an ad content, and corresponding content keyword also can be the ad content keyword.The selection of this ad content keyword can be the particular content according to a certain advertisement, sets correspondent advertisement content keyword.Such as, in the flash disk advertisement, the brand of flash disk in the advertisement, model etc. can be set to the ad content keyword of this flash disk advertisement; Perhaps, be set to this ad content keyword directly with " flash disk " this vocabulary.
In one execution mode of present embodiment, above-mentioned steps S12 comprises step:
S121, with user's characteristic information and content keyword relatively determines the described Web content related with user's characteristic information;
S122, described Web content is sent to movable storage device.
As described in step S121, user's characteristic information with above-mentioned movable storage device, especially the user profile in the user's characteristic information compares with the above-mentioned ad content keyword that is provided with among the step S120, selects and described user profile associated advertisement content.
Above-mentioned comparison can be to utilize software to carry out etc.Such as, interest one hurdle in a certain user's the user profile is " film ", just can be " computer ", " mobile multimedia player " etc. for this user selects the ad content keyword.
And for example, occur the vocabulary of " flash memory " or " flash disk " etc. in a certain user's the user profile, just can select the advertisement that the ad content keyword comprises " flash memory " or vocabulary such as " flash disks " for this user.Can also send respective advertisement at the user of a certain specific occupation of user profile.
As described in step S122, after being user's select corresponding advertisement content, the above-mentioned webserver can be sent to the movable storage device and/or the connected network terminal with described corresponding advertisement content by network.If the direct movable storage device that is connected with network, then above-mentioned corresponding advertisement content can directly be sent to this movable storage device.If the movable storage device that is connected indirectly by the network terminal and network, then above-mentioned corresponding advertisement content can be sent to the network terminal that is connected with this movable storage device.Aforesaid way can make that the propelling movement of web advertisement content is easier, reaches the purpose that promotes web advertisement promotion effect.
In one execution mode of present embodiment, also comprise step behind the above-mentioned steps S12:
The feedback information of S13, reception movable storage device.
Also comprise step behind the above-mentioned steps S13:
S14, according to described feedback information, judge whether continue to push Web content.
As described in step S13, in above-mentioned steps S12, after Web content pushes to the movable storage device and/or the connected network terminal,, can feed back different feedback informations to the webserver according to user's different operating.Such as above-mentioned propelling movement, may push simultaneously multiple Commdity advertisement for user's muster, select, if the user selected one or more, need to buy or when continuing to consult, can produce feedback information at the above-mentioned movable storage device and/or the connected network terminal, feed back to the webserver.
As described in step S14, the above-mentioned webserver can carry out respective handling after receiving above-mentioned feedback information.Such as, behind the selected a certain Commdity advertisement of user, feedback information is to the webserver; The described webserver is according to this feedback information, can push the relevant information of how described commodity or relevant advertisements content to the above-mentioned movable storage device and/or the connected network terminal.If feedback information shows that the user does not carry out any operation to the ad content that pushes, the webserver can be selected no longer to continue to push web advertisement content and give the user.
In one execution mode of present embodiment, above-mentioned movable storage device is an example with flash disk (USB flash disk), and the Web content push method of present embodiment is described in detail in detail.
Above-mentioned flash disk has carried out limiting setting before use.This qualification is set to soft write-protect setting, and promptly this flash disk can not write data manipulation.
When this flash disk connects computer, and by computer with after network is connected, the automatic running program of described flash disk is sent to the corresponding network server with the ID of this flash disk, verifies.Simultaneously, this automatic running program can also send to the webserver with the network address (as the IP address) of computer, conveniently sets up network and connects.The corresponding setting with flash disk of this corresponding network server is provided with one or more corresponding network servers such as the flash disk correspondence of a certain brand.
Above-mentioned automatic running program can also connect by the ICP/IP protocol and the webserver by this automatic running program itself by the visit of browser realization to the webserver.This dual mode all can use prior art, does not repeat them here.
Above-mentioned checking is to confirm whether the ID of flash disk is present in the ID database of registered flash disk of the webserver.In this way, determine that then the flash disk of this checking is registered, the qualification setting of cancellation flash disk is user-friendly to.Otherwise, be defined as unregisteredly, then point out the user to register to this flash disk, preserve the ID of this flash disk and the user profile that the user submits to again, register.The above-mentioned webserver can use the mode of the mode of plug-in unit being installed or utilizing ICP/IP protocol in browser, be connected communication with flash disk, send instruction etc.This instruction comprises that the qualification of cancellation flash disk is provided with.
Above-mentioned checking by or flash disk after succeeding in registration on the webserver, the described webserver is according to user profile in the above-mentioned user's characteristic information, such as user's interest, occupation etc., select and its associated advertisement content keyword, and will with the corresponding Commdity advertisement of this ad content keyword, be sent in the computer that is connected with described flash disk, for user's muster.If the user has the operation of this Commdity advertisement of muster, then the webserver can continue to push the computer of correspondent advertisement content to this user at user's muster.If the user does not have the muster operation, then the webserver can select to stop continuing to push the action of ad content, avoids waste of network resources.
The Web content push method of present embodiment utilizes the ad content keyword of user profile and setting to compare, and selects the Commdity advertisement that is associated with user profile, sends to user's muster, makes things convenient for the user to read own interested Commdity advertisement.
With reference to Fig. 4, the device that fourth embodiment of the invention provides a kind of Web content to push, it comprises:
Authentication module 11, the identification information that obtains in the described request visit information is verified;
Content pushes module 40, sends Web content to movable storage device according to user's characteristic information;
In one execution mode of present embodiment, above-mentioned movable storage device can be directly or indirectly to be connected the movable storage device that carries out exchanges data with network, such as: mobile phone, PDA, flash disk, portable hard drive, have the wireless network card of memory function etc.Wherein, movable storage device also can connect network by wireless mode, as the wireless Internet card of band memory function, and movable storage devices such as this mobile phone and PDA, can pass through home control network communication protocol, directly be connected with network.Perhaps, this movable storage device can also pass through computer, is connected with network indirectly.
Above-mentioned movable storage device also is provided with the corresponding with it webserver, can accept the registration of this movable storage device.The device that Web content in the present embodiment pushes can be arranged in this webserver, perhaps is connected with this webserver.The above-mentioned movable storage device and the webserver can interconnect communication by network.
Above-mentioned receiver module 10 is connected with above-mentioned movable storage device by the webserver.This movable storage device has been given tacit consent to some and limit to be provided with before use, make described movable storage device function limitation or can not use.When above-mentioned movable storage device directly or indirectly with after network is connected, can utilize the request visit information of automatic running program with described movable storage device, send to the webserver by network, utilize receiver module 10 to receive above-mentioned request visit information again and verify.Simultaneously, this automatic running program can also send to this webserver with the network address (as the IP address) of the movable storage device and/or the connected network terminal, conveniently sets up network and connects.
Above-mentioned request visit information also comprises the identification information of movable storage device and manufacturer's information etc.; This manufacturer's information comprises producer's numbering etc.
Above-mentioned authentication module 11 can be by the request visit information of this movable storage device of Receipt Validation, the logging request of checking movable storage device.
It is set that the webserver is generally movable storage device producer, and it can verify this identification information and/or manufacturer's information, the movable storage device login that allows oneself to produce.
Above-mentioned judge module 20 is connected with above-mentioned receiver module 10, and the identification information of the movable storage device that receives according to described receiver module 10 judges whether described movable storage device is registered in the above-mentioned webserver.
Aforesaid operations control module 30 is connected with above-mentioned judge module 20, according to the judgement of judge module 20, carries out corresponding operating.On the above-mentioned webserver, register if this judge module 20 is determined this movable storage device, then operate control module 30 and will notify movable storage device to close qualification setting, movable storage device can normally be used.Otherwise, this operation control module 30 will point out above-mentioned movable storage device to register, by the user's characteristic information that the webserver receives movable storage device and/or the network terminal that is connected with movable storage device sends, register back notice movable storage device and close and set setting.
Above-mentioned notice movable storage device is closed to limit and is provided with, and can be that the above-mentioned webserver sends the automatic running program of an instruction to above-mentioned movable storage device by network.This automatic running program starts default qualification shutoff operation is set, and closes the qualification setting of above-mentioned movable storage device, and this uses prior art to realize.
After above-mentioned registration is carried out, can also utilize above-mentioned judge module 20, judge whether registration is successful; As after succeeding in registration, re-use aforesaid operations control module 30 notice movable storage devices and close setting setting, movable storage device can normally be used.
Above-mentioned restriction setting can comprise soft write-protect, disk size control and/or the read-write number of times etc. to movable storage device.Do not closing before restriction is provided with, can limit write operation to movable storage device, disk active volume and/or read-write number of times etc.
The above-mentioned network terminal comprises the equipment that computer etc. has input/output function and can carry out data interaction with the webserver.
Above-mentioned user's characteristic information comprises the identification information of movable storage device and movable storage device user's user profile.Such as, when movable storage device was flash disk, this identification information can be the ID (Identity, identify label number) of flash disk.This user profile is the information that is associated with the user, such as, can comprise user's name, age, occupation, income, interest, personal homepage and/or contact method, and user network access to web page recorded information etc.This User Page Visitor Logs information can obtain by the Visitor Logs of search subscriber browser.
In one execution mode of present embodiment, the device that above-mentioned Web content pushes can also be provided with the modification reminding module, after above-mentioned movable storage device successfully lands the webserver, can point out the user whether to need to revise user profile.If this user's user profile changes, such as variations such as contact methods, can revise reminding module by this and carry out time update, make the information of webserver stores more accurate.
Foregoing pushes module 40, can be according to the user profile in the above-mentioned user's characteristic information that is stored in the webserver, select the Web content that is associated with described user profile, be sent to the above-mentioned movable storage device and/or the connected network terminal by the described webserver, for this movable storage device and/or network terminal user's muster.Aforesaid way can make the Web content that pushes by the webserver and above-mentioned user's the relevance that has can promote the Web content click through rate.
Foregoing memory module 41 is used to store Web content to be pushed etc., such as Commdity advertisement content etc.
The device that the Web content of present embodiment pushes, by receiving the user's characteristic information of movable storage device, get access to corresponding user profile, pick out the Web content that is associated with the movable storage device user's characteristic information, be pushed to the relative users muster, make that the propelling movement of Web content is easier, promoted the effect that Web content pushes, saved Internet resources.
With reference to Fig. 5, the present invention proposes the device of a kind of Web content propelling movement of the 5th embodiment.In an execution mode of present embodiment, above-mentioned judge module 20 comprises comparing unit 200, the identification information and the existing stored information of the movable storage device that above-mentioned receiver module 10 can be received compare, and determine whether described identification information is present in the existing stored information.
Above-mentioned comparing unit 200, judge the mode whether above-mentioned movable storage device has been registered in the webserver, it can be the identification information that utilizes this movable storage device, compare with the existing stored information of storing in the webserver, if this identification information has been stored in the existing stored information, confirm that then this movable storage device registers; Otherwise, confirm that this movable storage device is unregistered.Above-mentioned existing stored information is the identification information that is stored in the registered movable storage device in the webserver.
The device that the Web content of present embodiment pushes compares the identification information and the existing stored information of the webserver of movable storage device by utilizing comparing unit 200, reaches the purpose of confirming whether described movable storage device is registered.
With reference to Fig. 6, sixth embodiment of the invention proposes the device that a kind of Web content pushes.In an execution mode of present embodiment, the device that above-mentioned Web content pushes also comprises module 50 is set, and the content keyword is set.
The above-mentioned module 50 that is provided with can will need be provided with the content keyword by the Web content that the webserver pushes.Embody the theme of its map network content by this content keyword.
In the present embodiment, above-mentioned Web content can be an ad content, and corresponding content keyword also can be the ad content keyword.The selection of this ad content keyword can be the particular content according to a certain advertisement, sets correspondent advertisement content keyword, with the related setting with ad content of this ad content keyword, is mutual correspondence by the above-mentioned module 50 that is provided with.Such as, in the flash disk advertisement, the brand of flash disk in the advertisement, model etc. can be set to the ad content keyword of this flash disk advertisement; Perhaps, be set to this ad content keyword directly with " flash disk " this vocabulary; And utilize and module 50 to be set with " flash disk " etc., be provided with corresponding with this flash disk advertisement.
In one execution mode of present embodiment, foregoing pushes module 40 and comprises content choice unit 401 and content delivery unit 402; Described content choice unit 401 can compare user's characteristic information and content keyword, determines the described Web content related with user's characteristic information; Described content delivery unit 402 can be sent to described Web content the movable storage device and/or the connected network terminal.
This content choice unit 401 can be with the user's characteristic information of above-mentioned movable storage device, and especially the user profile in the user's characteristic information compares with above-mentioned ad content keyword, selects and described user profile associated advertisement content.
Such as, the vocabulary of " flash memory " or " flash disk " etc. appears in a certain user's the user profile, just can select the advertisement that the ad content keyword comprises " flash memory " or vocabulary such as " flash disks " for this user.Can also send respective advertisement at the user of a certain specific occupation of user profile.
This content delivery unit 402 is utilizing this content choice unit 401 for after user's select corresponding advertisement content, can be sent to the movable storage device and/or the connected network terminal by the corresponding advertisement content that network will be stored in the webserver.If the direct movable storage device that is connected with network, then above-mentioned corresponding advertisement content can directly be sent to this movable storage device.If the movable storage device that is connected indirectly by the network terminal and network, then above-mentioned corresponding advertisement content can be sent to the network terminal that is connected with this movable storage device.Aforesaid way can make that the propelling movement of web advertisement content is easier, reaches the purpose that promotes web advertisement promotion effect.
In one execution mode of present embodiment, the device that above-mentioned Web content pushes also comprises feedback receiver module 61 and feedback and tracking module 62; Described feedback receiver module 61 can receive the feedback information of the movable storage device and/or the connected network terminal; Described feedback and tracking module 62 can judge whether to continue to push Web content according to described feedback information.
This feeds back receiver module 61, after Web content pushes to the movable storage device and/or the connected network terminal, according to user's different operating, can receive the different feedback informations of the movable storage device and/or connected network terminal feedback.Such as above-mentioned propelling movement, may push multiple Commdity advertisement simultaneously supplies user's muster, selects, if the user selectes one or more, need to buy or when continuing to consult, can produce feedback information at the above-mentioned movable storage device and/or the connected network terminal, feed back to this feedback receiver module 61.
This feedback and tracking module 62, the feedback information according to above-mentioned feedback receiver module 61 receives can carry out respective handling.Such as, behind the selected a certain Commdity advertisement of user, the movable storage device and/or the connected network terminal are sent to this feedback receiver module 61 with feedback information, and this feedback information has this Commdity advertisement of concern with explicit user.Then this feedback and tracking module 62 is according to this feedback information, can push the relevant information of how described commodity or relevant advertisements content to the above-mentioned movable storage device and/or the connected network terminal, for user's muster.If feedback information shows that the user does not carry out any operation to the ad content that pushes, this feedback and tracking module 62 can be selected no longer to continue to push ad content and give the user.
In one execution mode of present embodiment, above-mentioned movable storage device is example with the flash disk, and the Web content push method of present embodiment is described in detail in detail.
Above-mentioned flash disk has carried out limiting setting before use.This qualification is set to soft write-protect setting, and promptly this flash disk can not write data manipulation.
When this flash disk connects computer, and by computer with after network is connected, the automatic running program of described flash disk is sent to the above-mentioned receiver module that is arranged at the webserver or is connected with the webserver 10 with the ID of this flash disk, verifies.Simultaneously, this automatic running program can also send to the webserver with the network address (as the IP address) of computer, conveniently sets up network and connects.The corresponding setting with flash disk of this corresponding network server is provided with one or more corresponding network servers such as the flash disk correspondence of a certain brand.
Above-mentioned automatic running program can also connect by the ICP/IP protocol and the webserver by this automatic running program itself by the visit of browser realization to the webserver and receiver module 10.This dual mode all can use prior art, does not repeat them here.
Above-mentioned checking is to confirm that whether the ID of flash disk is present in the ID database of registered flash disk of the webserver, can be undertaken by the comparing unit 200 of above-mentioned judge module 20.In this way, determine that then the flash disk of this checking is registered, utilize aforesaid operations control module 30 notice movable storage devices to close to limit and be provided with.Otherwise, be defined as unregisteredly, then utilize aforesaid operations control module 30 prompting users to register to this flash disk, preserve the ID of this flash disk and the user profile that the user submits to again, on network server, register.
Above-mentioned checking by or flash disk after succeeding in registration on the webserver, above-mentioned Web content pushes the content choice unit 401 of module 40 according to user profile in the above-mentioned user's characteristic information, such as user's interest, occupation etc., select and its associated advertisement content keyword, and by content delivery unit 402 will with the corresponding Commdity advertisement of this ad content keyword, be sent in the computer that is connected with described flash disk, for user's muster.If the user has the operation of this Commdity advertisement of muster, this feedback and tracking module 62 feedback information that can receive according to feedback receiver module 61 then, the user carry out the muster operation after, continue to push the computer of correspondent advertisement content to this user; And when the user does not have the muster operation, select to stop continuing to push the action of ad content, avoid waste of network resources.
The device that the Web content of present embodiment pushes utilizes the ad content keyword of user profile and setting to compare, and selects the Commdity advertisement that is associated with user profile, sends to user's muster, makes things convenient for the user to read own interested Commdity advertisement.
The above only is the preferred embodiments of the present invention; be not so limit claim of the present invention; every equivalent structure or equivalent flow process conversion that utilizes specification of the present invention and accompanying drawing content to be done; or directly or indirectly be used in other relevant technical fields, all in like manner be included in the scope of patent protection of the present invention.
Claims (10)
1. a Web content push method is characterized in that, comprises step:
The webserver receives the request visit information of movable storage device;
The identification information that obtains in the described request visit information is verified;
Whether registered according to described identification information judgment movable storage device; In this way, the notice movable storage device is closed to limit and is provided with; As not, receive the user's characteristic information of movable storage device, register;
Send Web content to movable storage device according to user's characteristic information.
2. Web content push method according to claim 1 is characterized in that, whether registered step comprises step according to described identification information judgment movable storage device:
Described identification information and existing stored information are compared, determine whether described identification information is present in the existing stored information.
3. Web content push method according to claim 1 and 2 is characterized in that, describedly sends Web content according to user's characteristic information and also comprises step to the step of movable storage device:
The content keyword is set.
4. Web content push method according to claim 3 is characterized in that, describedly sends Web content to the step of movable storage device according to user's characteristic information and comprises step:
User's characteristic information and content keyword are compared, determine the described Web content related with user's characteristic information;
Described Web content is sent to movable storage device.
5. according to claim 1 or 4 described Web content push method, it is characterized in that, describedly send Web content according to user's characteristic information and also comprise step to the step of movable storage device:
Receive the feedback information of the movable storage device and/or the connected network terminal;
According to described feedback information, judge whether to continue to push Web content.
6. the device that Web content pushes is characterized in that, comprising:
Receiver module utilizes the webserver to receive the request visit information of movable storage device;
Authentication module, the identification information that obtains in the described request visit information is verified;
Judge module, whether registered according to described identification information judgment movable storage device;
The operation control module, according to the judgement of described judge module, the notice movable storage device is closed the user's characteristic information that limits setting or receive movable storage device and is registered;
Content pushes module, sends Web content to movable storage device according to user's characteristic information;
Content storage module is used to store Web content to be pushed.
7. the device that Web content according to claim 6 pushes is characterized in that described judge module comprises:
Comparing unit compares described identification information and existing stored information, determines whether described identification information is present in the existing stored information.
8. according to the device of claim 6 or 7 described Web contents propelling movements, it is characterized in that, also comprise:
Module is set, the content keyword is set.
9. the device that Web content according to claim 8 pushes is characterized in that, described content pushes module and comprises:
The content choice unit compares user's characteristic information and content keyword, determines the described Web content related with user's characteristic information;
The content delivery unit is sent to movable storage device with described Web content.
10. according to the device of claim 6 or 9 described Web contents propelling movements, it is characterized in that, also comprise:
The feedback receiver module, the feedback information of reception movable storage device;
The feedback and tracking module according to described feedback information, judges whether to continue to push Web content.
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| CN200910302698A CN101795290A (en) | 2009-05-27 | 2009-05-27 | Network content pushing method and network content pushing device |
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| CN200910302698A CN101795290A (en) | 2009-05-27 | 2009-05-27 | Network content pushing method and network content pushing device |
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| CN101895818A (en) * | 2010-08-09 | 2010-11-24 | 宇龙计算机通信科技(深圳)有限公司 | Method for pushing information according to weather forecast and server |
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| CN103179025A (en) * | 2013-03-20 | 2013-06-26 | 微梦创科网络科技（中国）有限公司 | Microblog pushing method and device based on user propagation power |
| CN107171926A (en) * | 2017-03-23 | 2017-09-15 | 深圳市口袋网络科技有限公司 | The switching method and device of multi-platform message push service |
| CN107135258A (en) * | 2017-05-04 | 2017-09-05 | 浙江路港互通信息技术有限公司 | Method and server that message is pushed |
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