CN101754486A - Method and device for subscribing and unsubscribing mobile advertising service - Google Patents

Method and device for subscribing and unsubscribing mobile advertising service Download PDF

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Publication number
CN101754486A
CN101754486A CN200810169348A CN200810169348A CN101754486A CN 101754486 A CN101754486 A CN 101754486A CN 200810169348 A CN200810169348 A CN 200810169348A CN 200810169348 A CN200810169348 A CN 200810169348A CN 101754486 A CN101754486 A CN 101754486A
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China
Prior art keywords
advertisement service
advertising business
mobile advertisement
mobile
subscription
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CN200810169348A
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Chinese (zh)
Inventor
董挺
王雷
范姝男
王峥
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Huawei Device Co Ltd
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Huawei Device Co Ltd
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Publication date
Application filed by Huawei Device Co Ltd filed Critical Huawei Device Co Ltd
Priority to CN200810169348A priority Critical patent/CN101754486A/en
Publication of CN101754486A publication Critical patent/CN101754486A/en
Pending legal-status Critical Current

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Abstract

The invention discloses a method and a device for subscribing and unsubscribing mobile advertising service. The subscription method comprises the following steps: receiving a subscription message from an advertising service application function entity, the subscription message carries subscribed mobile advertising service information; according to the subscribed mobile advertising service information, relating mobile advertising service content corresponding to the subscribed mobile advertising service information to an advertising service application function entity mark. The unsubscription method comprises the following steps: identifying the advertising service application function entity mark and mobile advertising service information to be subscribed; according to the advertising service application function entity mark and mobile advertising service information to be subscribed, cancelling incidence relation between mobile advertising service content and the advertising service application function entity mark, which is corresponding to the mobile advertising service content corresponding to the subscribed. With the method and device of the invention adopted, the users can receive subscribed mobile advertising service content after carrying out subscription.

Description

Subscribe to, go to subscribe to the method and the device of mobile advertisement service
Technical field
The present invention relates to communication technical field, relate in particular to a kind of subscription, remove to subscribe to the method and the device of mobile advertisement service.
Background technology
Mobile advertisement service (MobAd, Mobile Advertising) is to move the project that open alliance (OMA, Open Mobile Architecture) began to plan in 2007 10, can satisfy the demand of mobile subscriber's reception moving advertising.
Mobile advertisement service has comprised a series of technology that can send advertisement to the mobile terminal device of the different abilities of user, and wherein mobile terminal device comprises: terminal equipments such as smart card, mobile phone.
(SP SPErvicePovider) provides mobile advertisement service by mobile advertisement service function (MobAdEnabler) to the user to the service provider, and the information content that mobile advertisement service provides also is that ad content sends to the user in the mode of broadcasting usually.
Advertising business Application Function (Ad App) and advertising business engine (MobAd Engine) are the functional entity of end side; Wherein, the advertising business Application Function is the application that resides on the terminal, for example recreation or other application, and the content of moving advertising is promptly presented to the user by the advertising business Application Function.
When the user watched the moving advertising content at needs, the moving advertising that the advertising business Application Function is selected according to the user sent message to the advertising business engine, the content of a moving advertising of request; The advertising business engine is after receiving request message, if store the content of this moving advertising on the advertising business engine, then directly send the content of this moving advertising, after the advertising business Application Function is received, the content of this moving advertising is presented to the user to the advertising business Application Function;
Same advertising business finishes or by after the terminal, the user wants to check at this, needs to send message to the advertising business engine again the content of a moving advertising of request.
In research and practice process to prior art, the inventor finds that there is following problem in prior art:
The user checks that each time the moving advertising content all must reselect advertising business, and the request of transmission is obtained the moving advertising content to the advertising business engine, and complex operation has influenced user experience.
Summary of the invention
The technical problem that the embodiment of the invention will solve provides a kind of subscription, removes to subscribe to the method and the device of mobile advertisement service, makes the user after subscribing to own interested moving advertising content, can receive the improving mobile advertising content of subscription automatically.
For solving the problems of the technologies described above, the embodiment of the invention provides a kind of method of subscribing to mobile advertisement service on the one hand, comprising:
The advertising business Application Function generates subscribe message according to the mobile advertisement service information of selecting, and described subscribe message carries the mobile advertisement service information of subscription;
Send described subscribe message to the advertising business engine, make the mobile advertisement service information of described advertising business engine, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription according to described subscription.
On the other hand, provide a kind of method of subscribing to mobile advertisement service, having comprised:
The subscribe message that the receiving advertisement business Application Function sends, described subscribe message carries the mobile advertisement service information of subscription;
According to the mobile advertisement service information of described subscription, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription.
On the other hand, provide a kind of method of removing to subscribe to mobile advertisement service, having comprised:
Determine advertising business Application Function sign and the mobile advertisement service information that need go to subscribe to, the mobile advertisement service that described needs go to subscribe to belongs to the mobile advertisement service that described advertising business Application Function has been subscribed to;
Remove the mobile advertisement service information subscribed to according to described advertising business Application Function sign and needs, remove the incidence relation that goes the mobile advertisement service information corresponding mobile advertising business content of subscribing to and described advertising business Application Function to identify with described needs.
On the other hand, provide a kind of terminal, having comprised:
The advertising business Application Function is used for generating and sending subscribe message according to the mobile advertisement service information of selecting, and described subscribe message carries the mobile advertisement service information of subscription;
The advertising business engine is used to receive described subscribe message; According to the mobile advertisement service information of described subscription, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription.
On the other hand, provide a kind of advertising business Application Function, having comprised:
The subscribe message generation unit is used for generating subscribe message according to the mobile advertisement service information of selecting, and described subscribe message carries the mobile advertisement service information of subscription;
The subscribe message transmitting element, be used for sending the subscribe message that described subscribe message generation unit generates to the advertising business engine, make the mobile advertisement service information of described advertising business engine, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription according to described subscription.
On the other hand, provide a kind of advertising business engine, having comprised:
The subscribe message receiving element is used for the subscribe message that the receiving advertisement business Application Function sends, and described subscribe message carries the mobile advertisement service information of subscription;
Associative cell is used for the mobile advertisement service information of the subscription that receives according to described subscribe message receiving element, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription.
On the other hand, provide a kind of advertising business engine, having comprised:
Determine the subscription information unit, be used for determining advertising business Application Function sign and the mobile advertisement service information that need go to subscribe to, the mobile advertisement service that described needs go to subscribe to belongs to the mobile advertisement service that described advertising business Application Function has been subscribed to;
The related unit of removing, be used for determining that according to described the advertising business Application Function sign determined the subscription information unit and needs remove the mobile advertisement service information of subscribing to, remove the incidence relation that goes the mobile advertisement service information corresponding mobile advertising business content of subscribing to and described advertising business Application Function to identify with described needs.
By being associated to identify with described advertising business Application Function with the mobile advertisement service information corresponding mobile advertising business content of subscribing to, in needs, the advertising business engine just can send the content of the mobile advertisement service of described subscription according to this incidence relation to the advertising business Application Function; So method embodiment of subscription mobile advertisement service provided by the invention, the user can be subscribed to oneself want the mobile advertisement service that receives, the advertising business engine is associated the advertising business Application Function with the improving mobile advertising content of subscription, finish subscription; Send the improving mobile advertising content that is associated to the advertising business Application Function then, after mobile advertisement service for some reason interrupts or finishes, as long as the advertising business Application Function is in the state that can receive, all can send the improving mobile advertising content that is associated from trend advertising business Application Function; If receive the new improving mobile advertising content that is associated, also can send it to the advertising business Application Function automatically, that is to say after the user only needs once to subscribe to and all can receive the improving mobile advertising content of subscription automatically, avoided in the prior art user to check that each time the moving advertising content all must reselect advertising business, the request of transmission is obtained the moving advertising content to the advertising business engine, the problem of complex operation has satisfied user's needs.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is method embodiment one flow chart of subscription mobile advertisement service provided by the invention;
Fig. 2 is method embodiment two signaling diagrams of subscription mobile advertisement service provided by the invention;
Fig. 3 is method embodiment three signaling diagrams of subscription mobile advertisement service provided by the invention;
Fig. 4 is method embodiment one signaling diagram that removes to subscribe to mobile advertisement service provided by the invention;
Fig. 5 is method embodiment two signaling diagrams that remove to subscribe to mobile advertisement service provided by the invention;
The terminal structure schematic diagram that Fig. 6 provides for the embodiment of the invention;
The advertising business Application Function structural representation that Fig. 7 provides for the embodiment of the invention;
Advertising business engine embodiment one structural representation that Fig. 8 provides for the embodiment of the invention;
Advertising business engine embodiment two structural representations that Fig. 9 provides for the embodiment of the invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.
The invention provides a kind of subscription, remove to subscribe to the method and the device of mobile advertisement service, make the user can select to subscribe to own interested moving advertising content.
Among the method embodiment that mobile advertisement service information is provided provided by the invention, the mobile advertisement service information that the advertising business Application Function is selected generates subscribe message, described subscribe message carries the mobile advertisement service information of subscription, sends described subscribe message to the advertising business engine; After the advertising business engine is received subscribe message,, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription according to the mobile advertisement service information of described subscription;
The mobile advertisement service information of selecting is selected according to the mobile advertisement service information that the advertising business Application Function presents by the user usually, and the user can oneself want the mobile advertisement service information subscribed to according to own needs selection; The mobile advertisement service information that the advertising business Application Function presents can be channel guide (Channel Guide), and in the present embodiment, channel guide also can be called as channel list (ChannelList);
Owing to be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription, in needs, the advertising business engine just can send the content of the mobile advertisement service of described subscription according to this incidence relation to the advertising business Application Function; So method embodiment of subscription mobile advertisement service provided by the invention, the user can be subscribed to oneself want the mobile advertisement service that receives, the advertising business engine is associated the advertising business Application Function with the improving mobile advertising content of subscription, finish subscription; Send the improving mobile advertising content that is associated to the advertising business Application Function then, after mobile advertisement service for some reason interrupts or finishes, as long as the advertising business Application Function is in the state that can receive, all can send the improving mobile advertising content that is associated from trend advertising business Application Function; If receive the new improving mobile advertising content that is associated, also can send it to the advertising business Application Function automatically, that is to say after the user only needs once to subscribe to and all can receive the improving mobile advertising content of subscription automatically, avoided in the prior art user to check that each time the moving advertising content all must reselect advertising business, the request of transmission is obtained the moving advertising content to the advertising business engine, the problem of complex operation has satisfied user's needs.
Method embodiment to subscription mobile advertisement service provided by the invention is described from the angle of advertising business Application Function, comprising:
The advertising business Application Function generates subscribe message according to the mobile advertisement service information of selecting, and described subscribe message carries the mobile advertisement service information of subscription;
Send described subscribe message to the advertising business engine, make the mobile advertisement service information of described advertising business engine, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription according to described subscription.
Method embodiment to subscription mobile advertisement service provided by the invention is described from the angle of advertising business engine, comprising:
The subscribe message that the receiving advertisement business Application Function sends, described subscribe message carries the mobile advertisement service information of subscription;
According to the mobile advertisement service information of described subscription, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription.
Method embodiment one flow process of subscription mobile advertisement service provided by the invention is as shown in Figure 1:
101, generate subscribe message;
The advertising business Application Function generates subscribe message according to the mobile advertisement service information of selecting, and described subscribe message carries the mobile advertisement service information of subscription;
The mobile advertisement service information of selecting is selected according to the mobile advertisement service information that the advertising business Application Function presents by the user usually, and the user can oneself want the mobile advertisement service information subscribed to according to own needs selection; The mobile advertisement service information that the advertising business Application Function presents can be a channel guide.
102, send subscribe message to the advertising business engine.
103, the advertising business engine receives described subscribe message;
104, the advertising business engine will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription according to the mobile advertisement service information of described subscription, also promptly set up corresponding relation.
Subscribe to and finish this moment,
Advertising business Application Function (Ad App) and advertising business engine (MobAd Engine) are the functional entity of end side.
The method embodiment one of subscription mobile advertisement service provided by the invention is owing to be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription, in needs, the advertising business engine just can send the content of the mobile advertisement service of described subscription according to this incidence relation to the advertising business Application Function; So method embodiment of subscription mobile advertisement service provided by the invention, the user can be subscribed to oneself want the mobile advertisement service that receives, the advertising business engine is associated the advertising business Application Function with the improving mobile advertising content of subscription, finish subscription; Send the improving mobile advertising content that is associated to the advertising business Application Function then, after mobile advertisement service for some reason interrupts or finishes, as long as the advertising business Application Function is in the state that can receive, all can send the improving mobile advertising content that is associated from trend advertising business Application Function; If receive the new improving mobile advertising content that is associated, also can send it to the advertising business Application Function automatically, that is to say after the user only needs once to subscribe to and all can receive the improving mobile advertising content of subscription automatically, avoided in the prior art user to check that each time the moving advertising content all must reselect advertising business, the request of transmission is obtained the moving advertising content to the advertising business engine, the problem of complex operation has satisfied user's needs.
In the method embodiment two of subscription mobile advertisement service provided by the invention, initiatively send out message to the advertising business engine by the advertising business Application Function, subscribe to mobile advertisement service.
The method embodiment two Signalling exchange figure of subscription mobile advertisement service provided by the invention comprise as shown in Figure 2:
201, the mobile advertisement service server sends to improving mobile advertising content on the end side advertising business engine by broadcast mode;
Usually the mobile advertisement service server can send to improving mobile advertising content on the end side advertising business engine by broadcast mode, and the advertising business engine can keep these improving mobile advertising content;
The mode that sends is to send in the mode of broadcasting in the drawings, and the mode that is not limited to broadcast in fact can also be other send mode, for example by the mode of propelling movement (Push) or the mode of point-to-point (Point-to-Point).
202, when needs filtering advertisements content, the advertising business engine helps the user filtering improving mobile advertising content to advertisement source request user profile or user context information;
If do not need the filtering advertisements content, then do not need carry out this step, advertisement source may be served as by service provider (SP, Service Provider) or content supplier (CP, Content Provider) etc.
203, advertising business engine storage administration improving mobile advertising content;
The advertising business engine can be preserved the improving mobile advertising content that receives, and improving mobile advertising content can be managed, and for example deletes overdue content, and address etc. is preserved in arrangement.
204, the advertising business Application Function generates and sends subscribe message to the advertising business engine, subscribes to mobile advertisement service; Subscribe message can be subscribe request (Subscription Request) message in this step;
Carry mobile advertisement service information and advertising business Application Function sign that the user will subscribe in the Subscription Request message;
Mobile advertisement service information comprises: improving mobile advertising content sign, mobile advertising channel sign, mobile advertising channel numbering, content address or the like; Improving mobile advertising content sign, mobile advertising channel sign, mobile advertising channel numbering, content address can be by obtaining in the channel guide that receives in advance, or obtain by broadcast, or obtain by other channels; Because mobile advertisement service is not being carried out channel division in some cases, perhaps have only a channel, can not carry the mobile advertising channel sign this moment; Content address is the exterior content address, carries when needed; The user can obtain the mobile advertising channel sign by external condition, also can find that flow process obtains the mobile advertising channel numbering by the channel in early stage;
Advertising business Application Function sign can be unique sign advertising business Application Function.
The information definition example that table 1 carries for Subscription Request message:
Data name Requirement Type Describe
Message identifier (Message-ID) Essential (Mandatory) Linear (String) The unique identification of message is used to distinguish other message.
Session identification (Session-ID) Mandatory String Unique session identification
Buy sign (Selected-Purchase-Option) The selection (Conditional) of having ready conditions String Purchase sign corresponding to channel or content.If increase this sign, then the mobile advertisement service of subscribing to is bought in expression, selects when the mobile advertisement service of subscribing to must be paid.
Subscribe to sign (Subscription-ID) Conditional String Subscribe to sign, can distribute, also can send to network side by server-assignment by the advertising business engine.
Application identities (Application-ID) Mandatory String Advertising business Application Function sign
Content address (Content-Address) Conditional String The address of exterior content.If in channel information and content information, do not comprise, can obtain by other modes.
Channel information (Channel-information) Conditional String The sign (ID) that can comprise channel, the content introduction of channel, the access information of channel etc.If use broadcast channel then access information comprise information such as frequency and key.If do not have channel division or have only a frequency
Data name Requirement Type Describe
The road, then this can not selected.
Content information (Content-information) Mandatory String Improving mobile advertising content information has comprised and will select the content identification of subscribing to.This content identification can be found or the out-band method acquisition by the channel in early stage.Can also comprise content address
User profile (User-information) Optional (Optional) String User profile comprises user's personal information and advertising business application function information.The collection of advertising business application function information can obtain from activation process in earlier stage or similar interactive information.
Facility information (Device-informantion) Optional String Facility information comprises user's facility information.
Subscribe to expansion (Subscription-extentd) Optional String Subscribe to the expansion item.Can be used for enriching subscription operation.
The information definition table that table 1, Subscription Request message are carried
205, after the advertising business engine is received subscribe message, preserve the mobile advertisement service information that described user will subscribe to, the mobile advertisement service information that described user will be subscribed to is associated with the improving mobile advertising content of preservation, return subscription response message to the advertising business Application Function, inform whether successful the advertising business Application Function is subscribed to; Subscription response message can be Subscription Response message in this step;
If the mobile advertisement service information corresponding mobile advertising business content that remains with and subscribe on the advertising business engine, then corresponding mobile advertising business content is associated with advertising business Application Function sign, also promptly set up corresponding relation, since advertising business Application Function sign can be unique sign advertising business Application Function, just the improving mobile advertising content of subscribing to is associated with the advertising business Application Function, finishes subscription; Send the improving mobile advertising content that is associated to the advertising business Application Function then, after mobile advertisement service for some reason interrupts or finishes, as long as the advertising business Application Function is in the state that can receive, all can send the improving mobile advertising content that is associated from trend advertising business Application Function; If receive the new improving mobile advertising content that is associated, also can send it to the advertising business Application Function.
If if do not have on the advertising business engine to keep and the mobile advertisement service information corresponding mobile advertising business content of subscribing to, then subscribe message is forwarded to the mobile advertisement service server of network side, mobile advertisement service information corresponding mobile advertising business content to mobile advertisement service server requirement and subscription, the mobile advertisement service server will send on the advertising business engine with the mobile advertisement service information corresponding mobile advertising business content of subscribing to according to subscribe message, by the advertising business engine just corresponding mobile advertising business content and advertising business Application Function sign be associated, finish subscription, and send the improving mobile advertising content that is associated to the advertising business Application Function.
The information definition example that table 2 carries for Subscription Request message:
Data name Requirement Type Describe
Message-ID Mandatory String The unique identification of message is used to distinguish other message.
Session-ID Mandatory String Unique session identification
Subscription-ID Conditional String Subscribe to sign, to the affirmation of subscribe message.If success can be issued the advertising business Application Function subscribing to sign.If it is unsuccessful then do not send or send unsuccessful signs such as " 000 ".
The information definition table that table 2, Subscription Request message are carried
206, advertising business Application Function generation statistical information sends to the advertising business engine;
Owing to have a plurality of advertising business Application Function on the same terminal, statistical information can comprise it being which advertising business Application Function has been subscribed in what perhaps information such as channel.
207, advertising business engine receiving and counting information generates statistical information according to the information of self preserving.
208, the advertising business engine sends statistical information to the mobile advertisement service server of network side.
Step 206,207,208 optional is mainly used in the feedback statistical information, so that the mobile advertisement service server is collected user profile.
More than all information definitions all be a kind of example, can be different in actual the use.
The method embodiment two of subscription mobile advertisement service provided by the invention can subscribe to the user oneself to want the mobile advertisement service that receives, and the advertising business engine is associated the advertising business Application Function with the improving mobile advertising content of subscription, finish subscription; Send the improving mobile advertising content that is associated to the advertising business Application Function then, after mobile advertisement service for some reason interrupts or finishes, as long as the advertising business Application Function is in the state that can receive, all can send the improving mobile advertising content that is associated from trend advertising business Application Function; If receive the new improving mobile advertising content that is associated, also can send it to the advertising business Application Function automatically, that is to say after the user only needs once to subscribe to and all can receive the improving mobile advertising content of subscription automatically, avoided in the prior art user to check that each time the moving advertising content all must reselect advertising business, the request of transmission is obtained the moving advertising content to the advertising business engine, the problem of complex operation has satisfied user's needs.
In the method embodiment three of subscription mobile advertisement service provided by the invention, send subscription by the advertising business engine to the advertising business Application Function and invite, trigger the advertising business Application Function and send subscribe message.
The method embodiment three Signalling exchange figure of subscription mobile advertisement service provided by the invention comprise as shown in Figure 3:
301, the advertising business engine sends subscribing notification message to the advertising business Application Function, and subscribing notification message can be Subscription Notification message in this step;
The advertising business engine when receiving new mobile advertisement service information, sends subscribing notification message to the advertising business Application Function usually; Carry alternative mobile advertisement service information in the subscribing notification message; Mobile advertisement service information comprises: improving mobile advertising content sign, mobile advertising channel sign, mobile advertising channel numbering, content address or the like; Further, can carry advertising business Application Function sign in the subscribing notification message, owing to have a plurality of advertising business Application Function on the same terminal, advertising business Application Function sign can be unique sign advertising business Application Function, carry advertising business Application Function sign and can illustrate which advertising business Application Function is this message send to, make things convenient for the advertising business Application Function to confirm;
The advertising business engine has obtained improving mobile advertising content from the mobile advertisement service server usually before sending subscribing notification message, specific practice can no longer be described at this with reference to step 201 among the method embodiment two of subscription mobile advertisement service provided by the invention to step 203;
The information definition example that table 3 carries for Subscription Notification message:
Data name Requirement Type Describe
Message-ID Mandatory String Unique message identifier.
Session-ID Mandatory String Unique session identification
Subscription-ID Conditional String Subscribe to sign, can manage, also can send to network side by server admin by advertising business.
Application-ID Mandatory String Advertising business Application Function sign
Content-inform ation Mandatory String Improving mobile advertising content information has comprised the content identification that can subscribe to.This content representation can be found or the out-band method acquisition by the channel in early stage.Can also comprise content address
Content-Addres s Conditional String The address of exterior content.If in channel information and content information, do not comprise, can obtain by other modes.
Data name Requirement Type Describe
Channel-inform ation Conditional String The sign that can comprise channel, the content introduction of channel, the access information of channel etc.If use then access information bag of broadcast channel
Draw together information such as frequency and key.If do not have channel division or have only a channel, then this can not selected.Can obtain channel identication by external condition, also can find that flow process obtains channel number by the channel in early stage.
Subscription-ext entd Optional String Subscribe to the expansion item.Can be used for enriching subscription operation.
The information definition table that table 3, Subscription Notification message are carried
302, the advertising business Application Function sends subscribe message to the advertising business engine, and subscribe message can be subscribe-notifications-answer (Subscription Notification Response) message in this step;
After the advertising business Application Function is received Subscription Notification message, select the mobile advertisement service of subscription according to the alternative mobile advertisement service information that carries in the subscribing notification message, use the mobile advertisement service information of selecting to generate subscribe message, send to the advertising business engine; Mobile advertisement service information comprises: improving mobile advertising content sign, mobile advertising channel sign, mobile advertising channel numbering, content address or the like if the mobile advertisement service of selecting is the paying project, then also comprises and buy sign;
The information definition example that table 4 carries for Subscription Notification Response message:
Data name Requirement Type Describe
Message-ID Mandatory String Unique message identifier.
Session-ID Mandatory String Unique session identification
Application-I D Optional String Advertising business Application Function sign
Data name Requirement Type Describe
Selected-Purch ase-Option Conditional String Purchase sign corresponding to channel or content.If increase this sign, then the mobile advertisement service of subscribing to is bought in expression, selects when the mobile advertisement service of subscribing to must be paid.
Subscription-I D Conditional String Subscribe to sign, to the affirmation of subscribe message.If success can be issued the advertising business engine subscribing to sign.If it is unsuccessful then do not send or send unsuccessful signs such as " 000 ".
Content-infor mation Mandatory String Improving mobile advertising content information has comprised and will select the content identification of subscribing to.This content representation can be found or the out-band method acquisition by the channel in early stage.Can also comprise content address.If the user subscribes to then feeds back to the advertising business engine.
Channel-infor mation Conditional String The sign that can comprise channel, the content introduction of channel, the access information of channel etc.If use broadcast channel then access information comprise information such as frequency and key.If do not have channel division or have only a channel, then this can not selected.The user can obtain channel identication by external condition, also can find that flow process obtains channel number by the channel in early stage.If the user subscribes to then feeds back to the advertising business engine.
Subscription-e xtentd Optional String Subscribe to the expansion item.Can be used for enriching subscription operation.
The information definition table that table 4, Subscription Notification Response message are carried
When a plurality of subscribe-notifications-answer message is arranged, the advertising business engine can or be subscribed to sign and determine which advertising business Application Function is this subscribe-notifications-answer message come from by message identifier, session identification, also can make the advertising business engine determine which advertising business Application Function is this subscribe-notifications-answer message come from by in subscribe-notifications-answer message, carrying advertising business Application Function sign.
303, after the advertising business engine is received subscribe message, preserve the mobile advertisement service information that described user will subscribe to, will be associated with advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content that described user will subscribe to;
If the mobile advertisement service information corresponding mobile advertising business content that remains with and subscribe on the advertising business engine, then corresponding mobile advertising business content is associated with advertising business Application Function sign, since advertising business Application Function sign can be unique sign advertising business Application Function, just the improving mobile advertising content of subscribing to is associated with the advertising business Application Function, finishes subscription; Send the improving mobile advertising content that is associated to the advertising business Application Function then, after mobile advertisement service for some reason interrupts or finishes, as long as the advertising business Application Function is in the state that can receive, all can send the improving mobile advertising content that is associated from trend advertising business Application Function; If receive the new improving mobile advertising content that is associated, also can send it to the advertising business Application Function.
If if do not have on the advertising business engine to keep and the mobile advertisement service information corresponding mobile advertising business content of subscribing to, then subscribe message is forwarded to the mobile advertisement service server of network side, mobile advertisement service information corresponding mobile advertising business content to mobile advertisement service server requirement and subscription, the mobile advertisement service server will send on the advertising business engine with the mobile advertisement service information corresponding mobile advertising business content of subscribing to according to subscribe message, by the advertising business engine just corresponding mobile advertising business content and advertising business Application Function sign be associated, finish subscription, and send relevant improving mobile advertising content to the advertising business Application Function.
Further, the advertising business engine can return subscription response message to the advertising business Application Function, advertising business Application Function, advertising business engine can send statistical information to the mobile advertisement service server of network side, concrete operation method can no longer be described at this with reference to step 205 among the method embodiment two of subscription mobile advertisement service provided by the invention to step 208.
More than all information definitions all be a kind of example, can be different in actual the use.
The method embodiment three of subscription mobile advertisement service provided by the invention can subscribe to the user oneself to want the mobile advertisement service that receives, and the advertising business engine is associated the advertising business Application Function with the improving mobile advertising content of subscription, finish subscription; Send the improving mobile advertising content that is associated to the advertising business Application Function then, after mobile advertisement service for some reason interrupts or finishes, as long as the advertising business Application Function is in the state that can receive, all can send the improving mobile advertising content that is associated from trend advertising business Application Function; If receive the new improving mobile advertising content that is associated, also can send it to the advertising business Application Function automatically, that is to say after the user only needs once to subscribe to and all can receive the improving mobile advertising content of subscription automatically, avoided in the prior art user to check that each time the moving advertising content all must reselect advertising business, the request of transmission is obtained the moving advertising content to the advertising business engine, the problem of complex operation has satisfied user's needs.
Further, can in sending to the subscribe message of advertising business engine, carry the advertising business Application Function mobile advertisement service transmitting time of subscription, after the advertising business engine is received, can determine to send the time of improving mobile advertising content according to the mobile advertisement service transmitting time of subscribing to, to satisfy the demand of consumer premise transmitting time, make the user can receive the improving mobile advertising content of subscription at the fixed time;
Can in sending to the subscribe message of advertising business engine, the advertising business Application Function carry content type and/or content sender formula, after the advertising business engine is received, can be according to content type and/or definite type and/or the send mode that sends improving mobile advertising content of content sender formula, to satisfy user's demand
For example the user can require the advertising message 5:00～6:00 transmission in the afternoon to the food and drink class; Or can also do requirement to content type and the send mode subscribed to.For example the user can require advertisement for the food and drink class must comprise pictorial information and directly be dealt on the Ad App in the mode that pushes, and does not need the user to go to select again.
When increasing transmitting time, content type, content sender formula in subscribe message, the information definition example that subscribe message need increase is as shown in table 5:
Data name Requirement Type Describe
Transmitting time (Delivery-Time) Mandatory String The user can self-defined content transmitting time.
The type of improving mobile advertising content (Ad-form) Mandatory String The improving mobile advertising content type that sends.For example can be picture (picture) type or text (Text), video (video) type etc.
Send mode (Delivery-type) Mandatory String Send mode.Can be defined as: " 1 " or " 0 ", represent that respectively the user participates in selecting and the user does not participate in selecting.
Operation expansion (Operation-extentd) Optional String Operation expansion item.Can be used for enriching subscription operation.
The information definition sample table that table 5, subscribe message need increase
More than all information definitions all be a kind of example, can be different in actual the use.
The present invention also provides the method for removing to subscribe to mobile advertisement service, comprise: determine advertising business Application Function sign and the mobile advertisement service information that need go to subscribe to, the mobile advertisement service that described needs go to subscribe to belongs to the mobile advertisement service that described advertising business Application Function has been subscribed to; Remove the mobile advertisement service information subscribed to according to described advertising business Application Function sign and needs, remove the incidence relation that goes the mobile advertisement service information corresponding mobile advertising business content of subscribing to and described advertising business Application Function to identify with described needs.
Make spend the method for subscribing to mobile advertisement service can releasing from advertisement service application functional entity related with the improving mobile advertising content of subscription, and the user is after carrying out such operation, and removing the improving mobile advertising content of subscribing to will no longer send to the advertising business Application Function from the advertising business engine.
The method embodiment one Signalling exchange figure that removes to subscribe to mobile advertisement service provided by the invention comprises as shown in Figure 4:
401, the advertising business Application Function sends and goes subscribe request (UnSubscription Request) message to the advertising business engine;
After carrying out subscribing to, if the user wants to cancel the mobile advertisement service of some subscription, then the advertising business Application Function selects to go the mobile advertisement service subscribed to from the mobile advertisement service of subscribing to, subscription request message is gone in the mobile advertisement service information generation that use need go to subscribe to, and sends and goes subscription request message to the advertising business engine;
Removing to carry in the subscription request message mobile advertisement service information and the advertising business Application Function that require to go to subscribe to identifies;
Mobile advertisement service information comprises: improving mobile advertising content sign, mobile advertising channel sign, mobile advertising channel numbering, content address or the like; Because mobile advertisement service is not being carried out channel division in some cases, perhaps have only a channel, can not carry the mobile advertising channel sign this moment; Advertising business Application Function sign can be unique sign advertising business Application Function.
The information definition example that table 6 carries for UnSubscription Request message:
Data name Requirement Type Describe
Message-ID Mandatory String Unique message identifier.
Session-ID Mandatory String Unique session identification
Application-ID Mandatory String Advertising business Application Function sign
Content-information Mandatory String Content information has comprised and will select the content identification of subscribing to.This content identification is chosen from having subscribed to the content identification now.
Subscription-ID Mandatory String Go to subscribe to sign.
Channel-information Conditional String Can comprise the sign of subscribing to channel, remove to subscribe to the content introduction of channel, remove access information of subscribing to channel etc.If do not have channel division or have only a channel, then this can not selected.
The information definition table that table 6, UnSubscription Request message are carried
402, the advertising business engine sends and goes subscription response (UnSubscription Response) message to the advertising business Application Function, confirms to subscribe to and cancels;
After the advertising business engine is received subscribe request, remove the mobile advertisement service information subscribed to as requested, remove require to go the improving mobile advertising content of subscribing to and advertising business Application Function to identify related,, delete their corresponding relation, finish subscription; Behind the disassociation, the advertising business engine just can not send the improving mobile advertising content that requires to go to subscribe to again to the advertising business Application Function;
After finishing subscription, the advertising business engine can send subscription response message to the advertising business Application Function, confirms to subscribe to and cancels;
The information definition example that table 7 carries for UnSubscription Response message:
Data name Requirement Type Describe
Message-ID Mandatory String Unique message identifier.
Session-ID Mandatory String Unique session identification
Subscription-ID Mandatory String Go to subscribe to sign, to going the affirmation of subscribe message.If success can be issued Ad App going to subscribe to sign.If it is unsuccessful then do not send or send unsuccessful signs such as " 000 ".
Application-ID Mandatory String Advertising business Application Function sign
The information definition table that table 7, UnSubscription Response message are carried
Further, advertising business Application Function, advertising business engine can be to the mobile advertisement service server feedback statistical informations of network side, statistical information comprise the advertising business Application Function in those perhaps channel carried out going subscribing to; Concrete operation method can no longer be described at this with reference to step 205 among the method embodiment two of subscription mobile advertisement service provided by the invention to step 208.
More than all information definitions all be a kind of example, can be different in actual the use.
The method embodiment one that removes to subscribe to mobile advertisement service provided by the invention, make the user after subscription, can go to subscribe to, the improving mobile advertising content of releasing from advertisement service application functional entity and subscription related no longer receives and removed the mobile advertisement service subscribed to, satisfied user's demand.
Provided by the invention going subscribed among the method embodiment two of mobile advertisement service, initiatively initiates to subscribe to flow process by the advertising business engine
The method embodiment two Signalling exchange figure that remove to subscribe to mobile advertisement service provided by the invention comprise as shown in Figure 5:
501, the advertising business engine sends and goes subscribing notification (UnSubscription Notification) message to the advertising business Application Function;
After carrying out subscribing to, if the advertising business engine is when finding that subscribed mobile advertisement service is expired or deleted, need remove the related of these mobile advertisement services and advertising business Application Function sign, delete their corresponding relation, these mobile advertisement services are gone to subscribe to, send to the advertising business Application Function and go subscribing notification message;
Go to carry in the subscribing notification message and require to go the mobile advertisement service information subscribed to; Mobile advertisement service information comprises: improving mobile advertising content sign, mobile advertising channel sign, mobile advertising channel numbering or the like; Because mobile advertisement service is not being carried out channel division in some cases, perhaps have only a channel, can not carry the mobile advertising channel sign this moment;
The information definition example that table 8 carries for UnSubscription Notification message:
Data name Requirement Type Describe
Message-ID Mandatory String Unique message identifier.
Session-ID Mandatory String Unique session identification
Content-information Mandatory String Content information has comprised and will remove the content identification ID that subscribes to.
Subscription-ID Optional String Go to subscribe to sign.
Channel-information Conditional String Can comprise the sign of subscribing to channel, remove to subscribe to the content introduction of channel, remove access information of subscribing to channel etc.If do not have channel division or have only a channel, then this can not selected.
Reason Optional String The reason that cancels subscriptions can be a document description
The information definition table that table 8, UnSubscription Notification message are carried
502, advertising business Application Function feedback goes subscribe-notifications-answer (UnSubscriptionNotification Response) to the advertising business engine, confirms to subscribe to and cancels;
The advertising business Application Function can remove the mobile advertisement service information subscribed to according to the quilt that goes to carry in the subscribing notification message, the subscription information of change record;
The information definition example that table 9 carries for UnSubscription Notification Response message:
Data name Requirement Type Describe
Message-ID Mandatory String Unique message identifier.
Session-ID Mandatory String Unique session identification
Subscription-ID Optional String Go to subscribe to sign, to going the affirmation of subscribe message.If success can be issued the advertising business engine going to subscribe to sign.If it is unsuccessful then do not send or send unsuccessful signs such as " 000 ".
The information definition table that table 9, UnSubscription Notification Response message are carried
Further, advertising business Application Function, advertising business engine can be to the mobile advertisement service server feedback statistical informations of network side, statistical information comprise the advertising business Application Function in those perhaps channel carried out going subscribing to; Concrete operation method can no longer be described at this with reference to step 205 among the method embodiment two of subscription mobile advertisement service provided by the invention to step 208.
More than all information definitions all be a kind of example, can be different in actual the use.
The method embodiment two that removes to subscribe to mobile advertisement service provided by the invention, make the user after subscription, can go to subscribe to, the improving mobile advertising content of releasing from advertisement service application functional entity and subscription related no longer receives and removed the mobile advertisement service subscribed to, satisfied user's demand.
The terminal structure that the embodiment of the invention provides comprises as shown in Figure 6:
Advertising business Application Function 601 is used for generating and sending subscribe message according to the mobile advertisement service information of selecting, and described subscribe message carries the mobile advertisement service information of subscription;
Advertising business engine 602 is used to receive described subscribe message; According to the mobile advertisement service information of described subscription, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription.
Wherein the internal structure of advertising business Application Function 601, advertising business engine 602 can be with reference to the description of the advertising business Application Function that hereinafter embodiment of the invention is provided, advertising business engine.
The advertising business Application Function structure that the embodiment of the invention provides comprises as shown in Figure 7:
Subscribe message generation unit 701 is used for generating subscribe message according to the mobile advertisement service information of selecting, and described subscribe message carries the mobile advertisement service information of subscription;
Subscribe message transmitting element 702, be used for sending the subscribe message that described subscribe message generation unit 701 generates to the advertising business engine, make the mobile advertisement service information of described advertising business engine, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription according to described subscription.
The advertising business Application Function that the further embodiment of the invention provides also comprises:
First receiving element was used for before described subscribe message generation unit generates described subscribe message, received the subscribing notification message that described advertising business engine sends.
Time quantum is used for carrying the mobile advertisement service transmitting time of described subscription in described subscribe message when described subscribe message generation unit generates described subscribe message.
Second receiving element is used for after described subscribe message transmitting element sends described subscribe message, receives the subscription response message that described advertising business engine sends.
First statistic unit is used for after described subscribe message transmitting element sends described subscribe message, generates statistical information and sends to described advertising business engine.
Advertising business engine embodiment one structure that the embodiment of the invention provides comprises as shown in Figure 8:
Subscribe message receiving element 801 is used for the subscribe message that the receiving advertisement business Application Function sends, and described subscribe message carries the mobile advertisement service information of subscription;
Associative cell 802, the mobile advertisement service information that is used for the subscription that receives according to described subscribe message receiving element 801 will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription.
Further, the advertising business engine embodiment one that provides of the embodiment of the invention also comprises:
The improving mobile advertising content acquiring unit, be used for described associative cell will with the mobile advertisement service information corresponding mobile advertising business content of described subscription with before described advertising business Application Function sign is associated, when not having the mobile advertisement service information corresponding mobile advertising business content of reservation and described subscription, described subscribe message is sent to the mobile advertisement service server of network side, obtain mobile advertisement service information corresponding mobile advertising business content with described subscription from the mobile advertisement service server of described network side.
The subscribing notification unit is used for sending subscribing notification message to described advertising business Application Function before the subscribe message that described subscribe message receiving element receiving advertisement business Application Function sends.
The timed sending unit, be used for obtaining the mobile advertisement service transmitting time of described subscription from the subscribe message that described subscribe message receiving element receives, incidence relation according to described mobile advertisement service transmitting time and described improving mobile advertising content and described advertising business Application Function sign sends improving mobile advertising content to described advertising business Application Function.
The subscription response unit is used for sending subscription response message to described advertising business Application Function after described subscribe message receiving element receives subscribe message.
Second statistic unit is used for receiving the statistical information that described advertising business Application Function sends after described subscribe message receiving element receives subscribe message; Generating statistical information sends to the mobile advertisement service server of network side.
The concrete using method of the terminal that the embodiment of the invention provides, end side advertising business Application Function, advertising business engine embodiment one, can no longer repeat at this with reference to above to the description of the method embodiment of subscription mobile advertisement service provided by the invention.
In order to go to subscribe to after subscription, the present invention also provides advertising business engine embodiment two, subscribe to going,
Advertising business engine embodiment two structures that the embodiment of the invention provides comprise as shown in Figure 9:
Determine subscription information unit 901, be used for determining advertising business Application Function sign and the mobile advertisement service information that need go to subscribe to, the mobile advertisement service that described needs go to subscribe to belongs to the mobile advertisement service that described advertising business Application Function has been subscribed to;
The related unit 902 of removing, be used for determining that according to described the advertising business Application Function sign subscription information unit 901 determined and needs remove the mobile advertisement service information of subscribing to, remove the incidence relation that goes the mobile advertisement service information corresponding mobile advertising business content of subscribing to and described advertising business Application Function to identify with described needs.
Wherein, describedly determine that subscription information unit 901 comprises:
First determines the subscription information unit, is used to receive the subscription request message of going that described advertising business Application Function sends, and describedly removes to carry in the subscription request message described needs and removes the mobile advertisement service information subscribed to; Determine that according to the subscription request message of going that described advertising business Application Function sends advertising business Application Function sign and needs remove the mobile advertisement service information of subscribing to;
Or second determines the subscription information unit, is used for when finding that subscribed mobile advertisement service is expired or deleted, determines that according to subscribing relationship correspondent advertisement service application functional entity sign and needs remove the mobile advertisement service information of subscribing to.
The concrete using method of the advertising business engine embodiment two that the embodiment of the invention provides can no longer repeat at this with reference to above to description of removing to subscribe to the method embodiment of mobile advertisement service provided by the invention.
One of ordinary skill in the art will appreciate that all or part of step that realizes in the foregoing description method is to instruct relevant hardware to finish by program, described program can be stored in a kind of computer-readable recording medium, this program comprises the steps: when carrying out
A kind of method of subscribing to mobile advertisement service comprises:
The advertising business Application Function generates subscribe message according to the mobile advertisement service information of selecting, and described subscribe message carries the mobile advertisement service information of subscription;
Send described subscribe message to the advertising business engine, make the mobile advertisement service information of described advertising business engine, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription according to described subscription.
A kind of method of subscribing to mobile advertisement service comprises:
The subscribe message that the receiving advertisement business Application Function sends, described subscribe message carries the mobile advertisement service information of subscription;
According to the mobile advertisement service information of described subscription, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription.
A kind of method of removing to subscribe to mobile advertisement service comprises:
Determine advertising business Application Function sign and the mobile advertisement service information that need go to subscribe to, the mobile advertisement service that described needs go to subscribe to belongs to the mobile advertisement service that described advertising business Application Function has been subscribed to;
Remove the mobile advertisement service information subscribed to according to described advertising business Application Function sign and needs, remove the incidence relation that goes the mobile advertisement service information corresponding mobile advertising business content of subscribing to and described advertising business Application Function to identify with described needs.
The above-mentioned storage medium of mentioning can be a read-only memory, disk or CD etc.
More than a kind of subscription provided by the present invention, the method and the device that go to subscribe to mobile advertisement service are described in detail, used specific case herein principle of the present invention and execution mode are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that all can change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.

Claims (30)

1. a method of subscribing to mobile advertisement service is characterized in that, comprising:
The advertising business Application Function generates subscribe message according to the mobile advertisement service information of selecting, and described subscribe message carries the mobile advertisement service information of subscription;
Send described subscribe message to the advertising business engine, make the mobile advertisement service information of described advertising business engine, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription according to described subscription.
2. the method for subscription mobile advertisement service as claimed in claim 1 is characterized in that, described mobile advertisement service information comprises:
Improving mobile advertising content sign and/or mobile advertising channel sign and/or mobile advertising channel numbering and/or content address.
3. the method for subscription mobile advertisement service as claimed in claim 1 is characterized in that, also comprises:
When generating described subscribe message, in described subscribe message, carry described advertising business Application Function sign.
4. as the method for claim 1,2 or 3 described subscription mobile advertisement services, it is characterized in that, before generating described subscribe message, also comprise:
Receive the subscribing notification message that described advertising business engine sends.
5. as the method for claim 1,2 or 3 described subscription mobile advertisement services, it is characterized in that, also comprise:
When generating described subscribe message, in described subscribe message, carry the mobile advertisement service transmitting time of described subscription.
6. as the method for claim 1,2 or 3 described subscription mobile advertisement services, it is characterized in that, after sending described subscribe message, also comprise:
Receive the subscription response message that described advertising business engine sends.
7. as the method for claim 1,2 or 3 described subscription mobile advertisement services, it is characterized in that, after sending described subscribe message, also comprise:
Generating statistical information sends to described advertising business engine.
8. a method of subscribing to mobile advertisement service is characterized in that, comprising:
The subscribe message that the receiving advertisement business Application Function sends, described subscribe message carries the mobile advertisement service information of subscription;
According to the mobile advertisement service information of described subscription, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription.
9. the method for subscription mobile advertisement service as claimed in claim 8, it is characterized in that, according to the mobile advertisement service information of described subscription, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription also comprises before:
When not having the mobile advertisement service information corresponding mobile advertising business content of reservation and described subscription, described subscribe message is sent to the mobile advertisement service server of network side, obtain mobile advertisement service information corresponding mobile advertising business content with described subscription from the mobile advertisement service server of described network side.
10. subscribe to the method for mobile advertisement service as claimed in claim 8 or 9, it is characterized in that, before the subscribe message that the receiving advertisement business Application Function sends, also comprise:
Send subscribing notification message to described advertising business Application Function.
11. subscribe to the method for mobile advertisement service as claimed in claim 8 or 9, it is characterized in that, also comprise:
From described subscribe message, obtain the mobile advertisement service transmitting time of described subscription, incidence relation according to described mobile advertisement service transmitting time and described improving mobile advertising content and described advertising business Application Function sign sends improving mobile advertising content to described advertising business Application Function.
12. subscribe to the method for mobile advertisement service as claimed in claim 8 or 9, it is characterized in that, after the subscribe message that the receiving advertisement business Application Function sends, also comprise:
Send subscription response message to described advertising business Application Function.
13. subscribe to the method for mobile advertisement service as claimed in claim 8 or 9, it is characterized in that, after the subscribe message that the receiving advertisement business Application Function sends, also comprise:
Receive the statistical information that described advertising business Application Function sends;
Generating statistical information sends to the mobile advertisement service server of network side.
14. a method of removing to subscribe to mobile advertisement service is characterized in that, comprising:
Determine advertising business Application Function sign and the mobile advertisement service information that need go to subscribe to, the mobile advertisement service that described needs go to subscribe to belongs to the mobile advertisement service that described advertising business Application Function has been subscribed to;
Remove the mobile advertisement service information subscribed to according to described advertising business Application Function sign and needs, remove the incidence relation that goes the mobile advertisement service information corresponding mobile advertising business content of subscribing to and described advertising business Application Function to identify with described needs.
15. method of removing to subscribe to mobile advertisement service as claimed in claim 14 is characterized in that, described definite advertising business Application Function sign comprises with the mobile advertisement service information that need go to subscribe to:
Receive the subscription request message of going that described advertising business Application Function sends, describedly remove to carry in the subscription request message described needs and remove the mobile advertisement service information subscribed to; Determine that according to the subscription request message of going that described advertising business Application Function sends advertising business Application Function sign and needs remove the mobile advertisement service information of subscribing to;
Or, when finding that subscribed mobile advertisement service is expired or deleted, determine that according to subscribing relationship correspondent advertisement service application functional entity sign and needs remove the mobile advertisement service information of subscribing to.
16. as claim 14 or 16 described methods of removing to subscribe to mobile advertisement service, it is characterized in that, after removing the incidence relation that goes the mobile advertisement service information corresponding mobile advertising business content of subscribing to and described advertising business Application Function to identify with described needs, also comprise:
Receive the statistical information that described advertising business Application Function sends;
Generating statistical information sends to the mobile advertisement service server of network side.
17. a terminal is characterized in that, comprising:
The advertising business Application Function is used for generating and sending subscribe message according to the mobile advertisement service information of selecting, and described subscribe message carries the mobile advertisement service information of subscription;
The advertising business engine is used to receive described subscribe message; According to the mobile advertisement service information of described subscription, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription.
18. an advertising business Application Function is characterized in that, comprising:
The subscribe message generation unit is used for generating subscribe message according to the mobile advertisement service information of selecting, and described subscribe message carries the mobile advertisement service information of subscription;
The subscribe message transmitting element, be used for sending the subscribe message that described subscribe message generation unit generates to the advertising business engine, make the mobile advertisement service information of described advertising business engine, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription according to described subscription.
19. advertising business Application Function as claimed in claim 18 is characterized in that, also comprises:
First receiving element was used for before described subscribe message generation unit generates described subscribe message, received the subscribing notification message that described advertising business engine sends.
20. as claim 18 or 19 described advertising business Application Function, it is characterized in that, also comprise:
Time quantum is used for carrying the mobile advertisement service transmitting time of described subscription in described subscribe message when described subscribe message generation unit generates described subscribe message.
21. as claim 18 or 19 described advertising business Application Function, it is characterized in that, also comprise:
Second receiving element is used for after described subscribe message transmitting element sends described subscribe message, receives the subscription response message that described advertising business engine sends.
22. as claim 18 or 19 described advertising business Application Function, it is characterized in that, also comprise:
First statistic unit is used for after described subscribe message transmitting element sends described subscribe message, generates statistical information and sends to described advertising business engine.
23. an advertising business engine is characterized in that, comprising:
The subscribe message receiving element is used for the subscribe message that the receiving advertisement business Application Function sends, and described subscribe message carries the mobile advertisement service information of subscription;
Associative cell is used for the mobile advertisement service information of the subscription that receives according to described subscribe message receiving element, will be associated with described advertising business Application Function sign with the mobile advertisement service information corresponding mobile advertising business content of described subscription.
24. advertising business engine as claimed in claim 23 is characterized in that, also comprises:
The improving mobile advertising content acquiring unit, be used for described associative cell will with the mobile advertisement service information corresponding mobile advertising business content of described subscription with before described advertising business Application Function sign is associated, when not having the mobile advertisement service information corresponding mobile advertising business content of reservation and described subscription, described subscribe message is sent to the mobile advertisement service server of network side, obtain mobile advertisement service information corresponding mobile advertising business content with described subscription from the mobile advertisement service server of described network side.
25. as claim 23 or 24 described advertising business engines, it is characterized in that, also comprise:
The subscribing notification unit is used for sending subscribing notification message to described advertising business Application Function before the subscribe message that described subscribe message receiving element receiving advertisement business Application Function sends.
26. as claim 23 or 24 described advertising business engines, it is characterized in that, also comprise:
The timed sending unit, be used for obtaining the mobile advertisement service transmitting time of described subscription from the subscribe message that described subscribe message receiving element receives, incidence relation according to described mobile advertisement service transmitting time and described improving mobile advertising content and described advertising business Application Function sign sends improving mobile advertising content to described advertising business Application Function.
27. as claim 23 or 24 described advertising business engines, it is characterized in that, also comprise:
The subscription response unit is used for sending subscription response message to described advertising business Application Function after described subscribe message receiving element receives subscribe message.
28. as claim 23 or 24 described advertising business engines, it is characterized in that, also comprise:
Second statistic unit is used for receiving the statistical information that described advertising business Application Function sends after described subscribe message receiving element receives subscribe message; Generating statistical information sends to the mobile advertisement service server of network side.
29. an advertising business engine is characterized in that, comprising:
Determine the subscription information unit, be used for determining advertising business Application Function sign and the mobile advertisement service information that need go to subscribe to, the mobile advertisement service that described needs go to subscribe to belongs to the mobile advertisement service that described advertising business Application Function has been subscribed to;
The related unit of removing, be used for determining that according to described the advertising business Application Function sign determined the subscription information unit and needs remove the mobile advertisement service information of subscribing to, remove the incidence relation that goes the mobile advertisement service information corresponding mobile advertising business content of subscribing to and described advertising business Application Function to identify with described needs.
30. advertising business engine as claimed in claim 29 is characterized in that, describedly determines that the subscription information unit comprises:
First determines the subscription information unit, is used to receive the subscription request message of going that described advertising business Application Function sends, and describedly removes to carry in the subscription request message described needs and removes the mobile advertisement service information subscribed to; Determine that according to the subscription request message of going that described advertising business Application Function sends advertising business Application Function sign and needs remove the mobile advertisement service information of subscribing to;
Or second determines the subscription information unit, is used for when finding that subscribed mobile advertisement service is expired or deleted, determines that according to subscribing relationship correspondent advertisement service application functional entity sign and needs remove the mobile advertisement service information of subscribing to.
CN200810169348A 2008-10-10 2008-10-10 Method and device for subscribing and unsubscribing mobile advertising service Pending CN101754486A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102710545A (en) * 2012-05-23 2012-10-03 成都三零凯天通信实业有限公司 Communication method and communication system for supporting subscription/distribution mechanism
WO2020118633A1 (en) * 2018-12-13 2020-06-18 Oppo广东移动通信有限公司 Subscription message processing method and apparatus, and computer device and storage medium
WO2021184216A1 (en) * 2020-03-17 2021-09-23 Oppo广东移动通信有限公司 Internet of things communication method and apparatus

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102710545A (en) * 2012-05-23 2012-10-03 成都三零凯天通信实业有限公司 Communication method and communication system for supporting subscription/distribution mechanism
CN102710545B (en) * 2012-05-23 2016-06-08 成都三零凯天通信实业有限公司 A kind of communication method and system supporting subscription distribution mechanisms
WO2020118633A1 (en) * 2018-12-13 2020-06-18 Oppo广东移动通信有限公司 Subscription message processing method and apparatus, and computer device and storage medium
US11991779B2 (en) 2018-12-13 2024-05-21 Guangdong Oppo Mobile Telecommunications Corp., Ltd. Subscription message processing method and apparatus, and computer device and storage medium
WO2021184216A1 (en) * 2020-03-17 2021-09-23 Oppo广东移动通信有限公司 Internet of things communication method and apparatus

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Application publication date: 20100623